HND 软件包 OUTCOME THREE 月报的操作说明

Name: Ting Ting

T eacher：Zhang Lei

Specialty：HR

Departments：International Exchange College

Date:2010-11-21

Manual

We designed the software publisher's purpose is to allow employees an awareness of the Internet, the use of reading in the operation and publisher gives us a lot of convenience and benefits. Microsoft Office Publisher is one of the components. Publisher is a complete business publishing and marketing materials solution. Within the enterprise can be easier than ever to design, create and publish professional marketing and communication materials. Microsoft Office Publisher is a Publisher's full name, is Microsoft's desktop publishing software issue. It is often thought to be an entry-level desktop publishing application, it can provide more powerful than the Microsoft Word page element control. So we introduced the use of knowledge and understanding of the Internet and when the use of the Publisher of this software.

Here is our monthly report produced by a simple software instructions:

First Photo below to see the first page of our monthly, we use Publisher software in the illustrations, the text box is set, the function of design columns on the Internet a brief introduction.

This second map we also used the background setting in Publisher software features and illustrations, make the picture look very expressive. We are in the second introduces a special feature is the Internet E-mail use and its advantages.

As the third graph we can use the Publisher before the software in a few functions, and monthly reports were written in the landscaping design modification. This focus on the IM tools we use and its advantages, and in the company to play a good role.

The fourth figure we focused on the use Publisher software tools and illustrations in the borders, columns design. This design allows us to read the monthly report there is a very intuitive benefits. We have highlighted this in English class some of the summary information related to web site information.

Fifth Photo frame we focused on the use tools and features background illustrations, of course, and the same text box above the design and column design. Here we focus on the marketing theory and concepts as well, including the marketing mix in which some simple introduction.

In order for readers, there is a more intuitive sense of where we use many features of Publisher software. For example: background design, illustrations, text boxes and text columns into the design. Use these features to make our monthly reading, there is a very good intuitive sense, and we are on order for the convenience of the reader we have not designed the complex functions, the reader provides a simple and useful reading of the monthly .

HND商务文化与策略

H N D商务文化与策略 Company number【1089WT-1898YT-1W8CB-9UUT-92108】

Assessment task 1 Outcome covered All outcomes (1-5) Section 1: (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates,

投资学(Investment 8th)讲义1

Investment Institutions What are Investment institutions? Contractual savings institutions -Insurance companies -Pension funds Investment intermediaries -Mutual funds / unit trusts -Investment trusts -Hedge funds -Private equity company ? Investment institution is a financial intermediary (company) engaged in investing in, and managing, a portfolio of securities on behalf of their shareholders. ? Indirect investment in capital/money market instruments via an investment institution is the most popular way for individuals to invest surplus funds ? In the UK, 50 –60% of equities and bonds are held and managed by investment institutions ? Benefits: diversified portfolio, professional managements ? All investment companies charge a fee (annual expense ratio) to shareholders to pay for the operating costs and the management fee. ? Depositary institutions ?Intermediaries with a significant proportion of their funds derived from customer deposits, e.g. Building societies. Short-term liabilities. ? Contractual savings institutions ?Typically acquire funds at periodic intervals on a contractual basis ? Investment intermediaries ?Collective investment funds, Finance companies, Investment banks, Securities firms ? Two major groups: Insurance companies and Pension funds ?Long-term liabilities ? Liquidity of their assets is less important than for depositary institutions –they can predict with greater accuracy their future payments due to customers ? Hence, they can invest a greater proportion of funds in long-term securities (bonds, equities) ? Primary objective is to protect policyholders (firms and individuals) from adverse events ? Receive premiums from policyholders and promise compensation if specified events occur ? Two main segments: general insurance and life insurance

HND Investment 投资学

Questions All questions must be attempted. 1 Alistair tells you that when he was asked to choose a government security he could not differentiate one from another. The two that his father had suggested were: (a) 8% Treasury Stock 2015 (his eventual choice) (b) 2? % Index Linked Stock 2011 Explain to Alistair the main features of each of the above. 2 Alistair has received his Contract Note detailing his recent purchase of gilts. He is unclear as to how the cost of the gilts was calculated by his broker. Using the following information calculates the cost of the purchase: 3 ? the purchase took place on the 4 May ? the interest is paid half yearly on 22 February and 22 August ? ignore brokerage fees in your calculation 3 Alistair has recently inherited the shares in his portfolio from his late aunt. He has no knowledge of their features. Explain the main features of both the categories of shares he holds in his portfolio. 4 Alistair has received notification from Alpha plc that they intend to make a 1 for 4 rights issue. Although Alistair is aware of what a rights issue is, he does not understand the financial implications of the issue. Calculate the theoretical ex-rights price of the issue based on a rights price of 240p and a current market value of 280p 5 Alistair refers to the recently received set of company accounts from Beta plc. He admits to having some difficulty in understanding the financial information that the company provides and asks you to explain how the following ratios were calculated, based on this extract from the accounts. (a) Earnings yield (b) Price/earnings ratio

hnd商务文化与策略 outcome3

a. Strategy is getting it right and doing it right. It is very important to organizations. Choosing strategy is direct effect organization’s development and future. And every strategy have advantages and disadvantages, so in the different complex situation, we can adopt different strategies to solve problems. Now I will choose four possible strategies which the organizations may adopt. The first is cost leadership strategy. Cost leadership is the low-cost leader in any market gains competitive advantage from being able to produce at the lowest cost. Company can use low cost strategy defeat the competitors among the marketing environment. The second is differentiation. A competitive strategy that allows a company to sell its products for a premium price. This emphasizes creating superior products, products with unique or more desirable features or design. The third is focus strategy. The generic strategy of focus rests on the choice of a narrow competitive scope within an industry. The focuser selects a segment or group of segments in the industry and tailors its strategy to serving them to the exclusion of others. The focus strategy has two variants. One is in cost focus a firm seeks a cost advantage in its target segment, the other is in differentiation focus a firm seeks differentiation in its target segment. The fourth is diversification. This is where we market completely new products to new customers. There are two types of diversification, namely related and unrelated diversification. Related diversification means that we remain in a market or industry with which we are familiar. b. During the 1980s and 1990s, JD Wetherspoon used broad differentiation strategy. Compare other pubs; JD Wetherspoon is special and different. They sell a wide range o f real ale beers at relatively low price; good quality wine is available; they don’t play music or TV programmers; especially the non-smoking and toilet design. Because its clean comfortable atmosphere and low price high quality products, it bring some benefits to JD Wetherspoon. They provide good services, such as cheap beer, good conversation and solid

HND商务文化与策略

Strategy and Culture in J D Wetherspoon Section 1: External environment (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological,, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns and Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on. In the case, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’

HND商务文化策略问题详解

Introduction The Company was founded in 1979 by Tim Martin who opened his first J D Wetherspoons pub and become well-known organization in UK which offers cheap beer, good conversation and solid architecture., 'Marler's Bar', at Colney Hatch Lane in London. Many of the other early J D Wetherspoons pubs were also in the same part of Haringey. Martin took the name of the chain J D Wetherspoons from an old schoolteacher. And J D Wetherspoons became a plc in 1992 at which time it consisted of a chain of 44 pubs. Discussion: Section 1: External environment Question 1: Give examples of social, technological, economic, political and legal factors which have affected the way it has behaved. ?social factors： The value of market: Research estimates that the UK beer Market is the main Beverages market which was worth ￡ 52.62bn at retail selling prices (rsp) in 2007. In comparison, the U.K's soft drink market is estimated at having a market worth of only 13 billion. (51lunwen., 2008) Pub culture: Social life in the UK for a high percentage of the population revolves around a public house; often a community will have a "local" pu b that will form a natural hub for the inhabitants of its immediate area. More often than not there will be organised events several times a month ranging from a pub quiz to a full blown excursion. Quite often the public house will have sports teams, usually playing traditional pub games such as pool and darts; these team will most times enter into some sort of league on a local level although some sports have nationwide pub leagues. (Buck, 2008) ?Political factors: Promotion policies set by government: These include specific regulation of “Tax Rate Reduction”, the promotion style of the pub as a vital part of Britain's leisure industry and

HND Business strategy答案

Business strategy: as a plan, strategy relates how an organization intends to achieve its goals. As a pattern, strategy is the rhyme and reason that emerges in the course of making the endless decisions that reconcile the reality organizations encounter with their aims. As position, strategy is the stance organizations take. As a ploy, strategy is a ruse-it relies on secrecy and deception:’ Lets not thy left hand know what thy right hand doeth’. As perspective, strategy is part vantage point and part view from that vantage point, particularly the way this view shapes and guides decisions and actions. Strategic choices are concerned with decisions about an organization’s future, how it can gain competitive advantage, the courses of action it should take and how it can respond to the many pressures and influences from its external and internal environments. Choices occur at different organizational levels. At a business level organizations need to decide how they can satisfy the needs of different customers and other stakeholders. In turn managers have to decide how to deliver strategies in terms of the products or markets they may retain or develop. For example : In J D wetherspoon ,there are a lot’s of problem let the company to change the business strategy . From the internal management to talk , the company’s internal structure has changed. Tim Martin gave up day-to-day control in 2004 to become non-executive chairman working two days a week. From the external environment to talk.: as the public attitude towards binge drinking has changed and competitors had been developing their businesses, and the company’s sales and profit growth have slowed down. So, the company can identify their strategic choice, and then to select the proper business strategy for their company. To sum up, The company needs to adjust in these changes by transforming their business strategy. Strategy can be determined through the strategic policy choice. 2. With reference to ‘forces for change’, explain why the strategy of JD Wetherspoon changed over time. From the external driving forces to talk: the society discourages binge drinking .the supermarket begin to selling the drinks. Many competitors are developing their businesses to compete with JD Wetherspoon. From the internal to talk : the company’s stocks fell and falling profits, The company expansion plan to fail. Tim Martin gave up day-to-day control in 2004 to become non-executive chairman working two days a week. Restraining forces: Employees in JD Wetherspoon would not like to witness these changes as they may be lost their job because of these changes. In addition to, succeed over the past years also has a negative influence on this reform. According to employees’angle, they want to stable work and regularly payment, however, these changes will bring some uncertain factors to their future career, may be they will be fired because they cannot follow the new demands of the company. From the manager viewpoint, they also doubt that these changes will bring them more profits than they did before. So all these factors are become the restraining forces to the company. According to the ‘forces for change’, the company’s driving forces apparently outweigh its restraining forces, and the balance are broken, so JD Wetherspoon need to change their strategy to adapt the current situation. 3. What advice would you give to the management of JD Wetherspoon to help them analyze a change situation and to overcome any resistance to change?

HND商务文化与策略

Assessment task 1 Outcome covered All outcomes (1-5) Section 1: (a). The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal. 1.P: political forces, as the political arena has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations. In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take a ruling about broken the ‘tied house’ system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage. 2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on. About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in the ‘tied house’ system and other retail pub chains like Regent Inns an d Punch Taverns had been developing their businesses. And the supermarket began selling drinks also have influence on the company. 3.S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by consumers. It includes lifestyle trends, education level, population demographics and social responsbility In the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine. 4.T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on. In the case, with the technological develop; the beer can be bottled and selling in the market. Because of this, people aren’t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon. 5.L: legal forces, such as product safety influences design, and trading practices influence how businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and consumer protection and so on.

投资学专业(公司金融方向)本科培养方案概要

投资学专业(公司金融方向本科培养方案 (Investment(corporation finance 020114W 一、培养目标 本专业培养适应社会主义市场经济需要,德、智、体、美全面发展,具备扎实的经济金融学、管理学基础,系统掌握现代公司理论及微观金融的基础理论、专业知识和基本技能,具有专业的外语、数学、计算机等应用能力及持续性学习能力,熟悉国内外金融市场实际和公司金融实务,能够在各类金融机构及公司企业从事投融资管理、资本运营及公司金融发展战略规划等工作,具备较强的创新精神和实践能力的复合型专业人才。 二、培养规格基本要求 通过系统的基础理论和专业知识学习,经过科学和充分的实践训练,毕业时应达到以下要求: (一具有良好的思想品德、社会公德和职业道德。热爱社会主义祖国,拥护中国共产党领导;掌握马克思主义、中国特色社会主义理论的基本原理;具有敬业爱岗、艰苦奋斗、热爱劳动、遵纪守法、团结合作的品质。 (二掌握一定的人文社会科学和自然科学基本知识;了解国内外金融市场,通晓国家经济金融方针政策、法律法规和相关国际规则与惯例;熟悉各类投融资工具及现代公司金融管理的各种技能,能熟练处理公司投融资及并购等方面的业务;系统掌握现代经济学、管理学、金融学、投资学的基础理论和专业知识;追踪本学科的理论前沿和发展动态,掌握先进的现代金融分析技术,具备较强的创新意识与创业能力;具备较强的工作适应能力和持续发展能力。 (三掌握良好的外语听、说、读、写、译及运用外语处理经济金融基本业务的能力;掌握必备的数理知识、统计分析工具和计算机网络应用技术等,并具备将其运

用于实际业务操作的能力;具有较强的经济应用写作能力、口头表达能力和沟通交往能力。 (四掌握一定的体育和军事基本知识,掌握科学锻炼身体的基本技能,养成良好的体育锻炼和卫生习惯,受到必要的军事训练,达到国家规定的大学生体育和军事训练合格标准,具有健全的心理和健康的体魄,能够履行建设祖国和保卫祖国的神圣义务。 三、主干课程 本专业主要课程有:政治经济学、宏观经济学、微观经济学、计量经济学、货币金融学、财政学、会计学、统计学、现代公司理论、投资经济学、证券投资学、国际金融学、金融市场与金融机构、公司金融、金融工程学等。 四、学制及学期安排 本专业学制4年,共分8个学期。每学期17周教学周,1—2周考试周。1—7学期寒暑假安排34周,全程总计198周。 五、毕业与授予学位要求 学生在规定的修业年限内完成166学分,其中课堂教学必修课107学分,包括通识必修课56学分、学科基础课23学分、专业必修课28学分;通识选修课14学分;专业选修课22学分;实践与实验课程23学分。通过毕业资格审查方准毕业。 毕业时符合学位授予条件的,授予经济学学士学位。 六、学分及课程修读指引 1.在正常教学进程结束之前通过全国大学英语四级考试的学生,可免修后续大学英语课程,直接取得相应的学分;