Contents
1Introduction…………………………………….……………………..………….……………………..…11.1BackgroundandSignificance…………………………………………………………………11.1.1Background…………………………………………………………………………………1
1.1.2Significance…………………………………………………………………………………21.2LiteratureReview……………………………………………..:………………………………….31.2.1OverseasResearchStatus……………………………………………………………..3
1.2.2DomesticResearchStatus……………………………………………………………..6
1.2.3Reviewoftheliterature…………………………………………………………………81.3ReserachMethodsandContent………………………………………………………………91.4InnovationandDeficiency..………….…...…...….….…………..…….….……..….…...112CaseAnalysisOfZhengBangKeJiMergerOfZhengBangShenghua..…………..132.1EnterprisesBasicSituationinthisM&A………………………………………………132.1.1IntroductionofZhengBangKeJi…………………………………………………..13
2.1.2IntroductionofZhengBangShengHua…………………………………………..162.2IndustryBackgroundasZhengBangKeJiMergesofZhengBangShenghua…182.3ReasonAnalysisofZhengBangKeJiMergerofZhengBangShenghua……….19
2.3.1ExternalFactorinthisM&A—山eChangeinMacropolicyand
Market………………………………………………………………………………………………19
2-3.2InternalFactorinthisM&A—越nterpfises’perspective……………….212.4RelatedDetailsofZhengBangKeJiMergerofZhengBangShenghua…………232.5DescfiptionofAmliateTransaction………………………………………………………253PerformanceAnalisisOfZhengBangKeJiMergerOfZhengBangShenghua..273.1Performance
AnalisisbeforeandafterZhengBangKeJiMergerofZhengBangShenghua.…..……..….….…….………....….…………….……….….….…..…....:173.1.1AccountingMethod……………………………………………………………………27
3.1.2AnalysisProcessaboutM&APerformance…………………………………..28
3.2IndustryStatusAnalisisbeforeandafter
ZhengBangKeJiMergerof
ZhengBangShenghua.……..…………..…….………....…….….…………….…..……..……...343.2.1AnalysisProcessaboutIndustryCompetitivePower………………………34
3.2.2AnalysisProcessaboutIndustryRank…………………………………………363.3SuccessandDeficiencyinZhengBangKeJiMergerofZhengBangShenghua373.3.1SuccessinthisM&A………………………………………………………………….37:;.:;.2DeficiencyinthisM&A………………………………………………………………394ConclusionandSuggestion…………………………………………………………………………434.1Conclusion...……..….………….….……..…...…...….….……………….………….….…...434.2Suggestion...….….….……….………....….….…..….…….……….……….….….…..….....444.2.1ClearM&AMotivat.ion……………………………………………………………….44
4.2.2SelectM&ATarget…………………………………………………………………….44
4.2.3FocusonM2之AIntergration…………………………………………………………45
4.2.4PreventM2之ARisk…………………………………………………………………….46
4.2.5PayAttentiontoMacropolicyandMarket……………………………………..46Reference……………………………………………………..………….…………………………………..47Acknowledgement……………………………………………………………….………………………..49
II