Product Launch食物新品发布会计划书
Product Launch of Organic Moon Cake ‘M ake your mid-autumn festival healthier.
MC Company
Aug.1st-2nd
Holiday Inn City Center Guangzhou
Catalog
Conference Introduction (3)
Name (3)
Dates (3)
Venue (3)
Participation (3)
Statement mission (3)
Letter of invitation (4)
Experts (4)
Media reporters, suppliers, industry insiders (4)
Invitation Cards (5)
Industry insiders, experts (5)
Media reporters, suppliers (6)
Conference Area Proposal (7)
Catering (8)
Food (8)
Beverage (8)
Conference Schedule (9)
Budget plan (11)
Conference Introduction
Name
Product Launch of Organic Moon Cake
Dates
Aug.1st -2nd, 2014
Venue
Holiday Inn City Center Guangzhou
Participation
Dietitian: Yang Juan
Guest experts: Natalie Baer (US)/ Yuan Long Ping
Star: Barbie Hsu
Employees: CEO/Sales Manager /Technical Manager / Marketing director Media reporter/supplier/ Industry insiders
Statement mission
MC Company was established in 2008. There are 200 people work for our company. We are devoted to study a new kind of moon cake for many years. This kind of moon cake, we called it organic moon cake which is different from other companies. We are aim to promote Chinese people’s health.
The aims of the events: Launching a series of new organic moon cakes which can make people enjoy the festival by healthy and nature way. Raise consumer awareness of organic food, and develop a new organic food consumer group.
Ingredients of organic moon cake: organic nut, organic rice, organic chicken with organic pommels, and so on. The safer ingredients make your family enjoy healthier, safer and more delicious festival. It will add warm and peaceful atmosphere for you and your family at the festival. Our moon cake is the best choice of gifts for the mid autumn festival as well. All materials are cultivated in the non polluted land. The organic moon cake includes high nutrition, high quality, and safety, environmental protection that Customers can rest assured to buy.
Letter of invitation
Experts
Dear sir/madam:
MC Company would like to extend to you an invitation to be our guest speaker at the Workshop of Organic food to be held at the Orchid on Aug. 1st - 2nd , 2014.
As you know, the department is interested in Prospects for Chinese organic food. Since you are familiar with the field, we know your views will be extremely interesting to us.
You will receive further details later, but we would appreciate having your acceptance soon so we may complete our agenda.
Sincerely yours,
[Name]
[Title]
Media reporters, suppliers, industry insiders
Dear sir/madam:
We hereby sincerely invite you to visit our Product Launch of Organic Moon Cake at Holiday Inn City Center Guangzhou from Aug.1st -2nd, 2014.
We’re the manufacturers specialized in moon cake. Our organic moon cake includes high nutrition, high quality, and safety, environmental protection that Customers can rest assured to buy.
It would be a great pleasure to meet you at the product launch.
Please refer to https://www.sodocs.net/doc/1b11718040.html, for further information of the Product Launch of Organic Moon Cake.
Please confirm whether you would attend the press conference by faxing us the confirming note (see attached).
Contact Persons: Ge Yong, Zhang Jing, Li Qian, Song Wei
Tel: 020-********, 82078904, 82029547, 82029548
Fax: 020-********
Invitation Cards Industry insiders, experts
Media reporters, suppliers
Conference Area Proposal
Holiday Inn Guangzhou City Center
Type: four-star hotel
Address：28 Guangming Road (Guangming Lu) ,Guangdong, China
The Holiday Inn City Center Guangzhou (Guangzhou Wenhua Jiari Jiudian) is located in the main commercial, shopping and entertainment district of the city, and a 30-minute drive from Baiyun International Airport. The hotel offers various rooms, suites and apartments. In addition to 24-hour room service, several restaurants and bars present diners with a host of culinary options which include Chinese, Western and Japanese cuisines, dim sum and decent coffee. This Guangzhou hotel also features seven conference halls accommodating between 12 and 360 guests. Among them, Yanqing Hall, with its panelled pillars, is most appropriate for wedding ceremonies, fashion shows and banquets. There is also an exhibition hall designed for large meetings and exhibitions.
?Location
Traffic conditions: Huan Shi Dong Road, 0.5 km
Pazhou International Exhibition Centre, 12.23 km
Beijing Road Pedestrian Street, 4.1 km away
Guangzhou New Baiyun International Airport, 35 km
Guangzhou Railway Station, 3.89 km
Surroundings: Guangdong TV tower, Friendship Store, Xindaxin Store
1.The transportation is convenient that it facilitate participants to come to reduce our traffic budget.
https://www.sodocs.net/doc/1b11718040.html,pare to the same style hotel, its price is lower, and service is better.
3.It is located in the city centre, and surrounded by Guangzhou famous shopping malls where is advantageous to the promotion activities.
Catering Food
★Lunch
●①炖烧有机胖头鱼头
●②炖烧有机猪手
●③有机蘑菇炒有机猪里脊●④凉拌有机黄瓜
●⑤水焯有机黄花菜干
●⑥辣炒有机兔肉
●⑦有机大黄米加豇豆粥●⑧有机蔬菜面
★Dinner
●①香脆有机虾
●②清炒有机荷兰豆●③清蒸有机扇贝
●④蒸有机鸭蛋
●⑤焖烧有机五花猪肉●⑥有机黑木耳凉拌●⑦有机大米焖饭
●⑧有机萝卜炖排骨
Beverage
●Coke Cola
●Sprite
●Marconet Merlot ●Luzhou Laojiao
Conference Schedule
Product Launch of Organic Moon cake
Orchid Room, Holiday Inn City Centre, Guangzhou – 9 am Friday, Aug.
1st, 2014
Agenda of 1st Day
Coffee available from 9 am - Dress is smart casual.
Start time Activities Guests & details list Duration
(min)
9:00 Warm up and
introductions.
Guest Expert 15 Sales Manager
Star
Technical Manager
9:15 Introduce the
company CEO Introduces the company
history and prospects
15
9:30 New product launch. Showcase the new products’
commercial advertising
30
10:00 Coffee 15 10:30 New product launch. Marketing director introducing
new products and price quotes
60
Booth was set up for the
products.
12:30 Organic Lunch Lunch at the restaurant. 45
14:00 Sales forecasts. CEO analysis the industry trend
and showing market share of the
product.
120
16:00 Coffee 30 16:30 Meeting review,
questions, close.
CEO summarizes the meeting. 45
The honored guests write the
blessing of the product at the
lantern.
Conference Room, Holiday Inn City Centre, Guangzhou – 9 am Saturday,
Aug. 2,2014
Agenda of 2nd Day
Coffee available from 9 am - Dress is smart casual.
Start time Activities Guests & details list Duration
(min)
9:00 Warm up and
introductions.
Guest experts: 15 Natalie Baer（US）
Yuan Long Ping 袁隆平
9:15 Workshop of Organic
food Theme of the seminar’ Prospects
for Chinese organic food’Ⅰ
45
10:00 Coffee 15
10:15 Workshop of Organic
food Theme of the seminar’ Prospects
for Chinese organic food’Ⅱ
60
12:30 Organic Lunch Lunch at the restaurant. 45
14:00 Health Lecture to
people
Dietitian: Yang Juan杨娟90
15:30 Foretaste
Exhibition Invited the marketing target
people from news paper ad. .
60
16:30 The end 45
Budget plan
Product Launch of Organic Food
Items Details Amoun
ts Quanti
ty
Da
y
Frequen
cy
Subtot
al
Accommodatio
n Superior Room ￥54010 1 ￥5,400 Incidentals ￥3,000￥3,000 Total ￥8,400
Hall rental Orchid ￥5,200 1 2 ￥10,40
Total ￥10,400 Meals Lunch1 ￥8888 ￥7,104 Lunch2 ￥8888 ￥7,104
Dinner ￥8888 ￥7,104
Total ￥21,312 Drinks Coke Cola ￥67 3 ￥115.5
Sprite ￥67 3 ￥115.5
Marconet Merlot ￥507 3 ￥1,050
Luzhou Laojiao ￥557 3 ￥1,155
Total ￥2,436
Transportati
on Commercial
vehicle
￥600 3 2 ￥1,200
Incidentals ￥1,000￥1,000 Total ￥2,200
Venue layout Banner ￥300 3 ￥900 Press Kit ￥170 ￥70
Pen ￥370 ￥210
Notebook ￥870 ￥560
Reproduction ￥070 ￥14
Gift ￥2570 ￥1,750
Moon cake Sampling ￥20500 ￥10,00
Fruit ￥287 ￥196 Flower ￥79 4 ￥316 Total ￥14,016
Appearance
fees Star ￥5,000 1 1 ￥5,000 Expert ￥5,000 3 2 ￥30,00
0 Total ￥35,000
Total ￥93,764