文献翻译1
Chapter 3 The main content of the business plan
3.1 executive summary
In a business plan is the most important part is the implementation of the outline (executive summary). If investors see plan before two pages is not interested, then he would certainly not read all the chapters to find the uniqueness of your business where, why should he investment. Such as investors in the first 5 minutes of reading cannot accept your plan, it basically means you can't from him to obtain financing. Executive summary should emphasize the business plan is the most important point of view, to attract readers to read. You must with at least six paragraphs to describe the contents of the following:
Enterprise's products or services, and why it is unique and profitable?
What business is engaged in business (defined)? What is the stage of enterprise development (described as a milestone event and financial position)?
What is the market of the enterprise product? How much is the market capacity? How much is the market share of the product?
Manage the team and their expertise.
Financial position and profit potential
Enterprises can with what unique competitive advantages and favorable conditions to get the business success? (the investee enterprise business success is the investor's investment success.) the best in other parts of the business plan after the completion of the write executive summary, because this will help you to pick out important information.
3.2 financial information
Business plan in the other one the most important part is the financial plan -- after all, you are in for profit making business. In the financial part you should clearly explain the amount of the financing plan and use of these funds. (potential) investors will be very carefully review this part. If your company has begun operation, you should also provide historical the (3-5 years) the income statement and the balance sheet. Existing or newly established company should provide financial forecast 3-5 years. These predictions of financial statements should indicate the company's rise or descend trend and expected financial results. 5 years of financial forecast May not be quite accurate, one solution is under the three hypotheses predict a: General (market situation is normal), the worst situation in poor condition) and best (the market situation is good). The < Directory > suggest you clearly explain some key assumptions that the data is how to get it, and prepare to prove the rationality of data preparation.
3.3 management team
When potential investors have learned about the general situation of this unique investment opportunities and financial planning, the decisive factor is that entrepreneurs can perform their
work. Potential investors will raise a lot of problems and the credibility of the test business plan through a variety of means, if the plan through the review, finally, the focus will focus to an entrepreneur and his management team and whether they can achieve the company's development goals and create profits. Part of the business plan's management team must be an overview of entrepreneurial experience, expertise and already achieved success. Business plan delimits the book text description must be honest and compelling. Entrepreneurs must frankly admitted that he The disadvantages and shortcomings of the investors who want to reduce the risk and they want to know if you are doing it.
If after reading this part of the management team in potential investors still plans for your interest, they will be in a critical eye to read a business plan. Investors may find reasons to convince them why they want to support your business plan. If investors are interested in on your plan, they may will pay the real gold and silver to prove that their decision is correct. Heart to write out the rest of the section of the business plan and for investors provides investment in a proper cause for your plan.
3.4 what should be avoided
Notable is the best in the majority of bankers and investors, venture capital and all kinds of advisers are very busy, they have too many things to too little time to do, so entrepreneurs to avoid talking about those with business plan has nothing to do with the topic, we have talked about the length is too long or too short, write a business plan is concise and lively. Potential investors want to see is a professional business plan text, print neat and no text errors, rather than using the singular cover, packing too fine business plan. Business plan is content, rather than form or style of writing. Other investors do not like to see the contents of the Including: the inability of the marketing plan, the competitors lack of in-depth and detailed analysis, to introduce a few important personnel, lack of management capacity management team, the huge advertising budgets, a high salary, and unrealistic sales prediction. It is important to remember that you plan to make the reading of excitement, rather than to the shock. Ready to work, with a critical eye to evaluate it and repeatedly check. No matter who is reading, you, your partner, your relatives and friends, bank family or risk investors, you are for a good purpose to write a business plan.
3.5 summary
Writing a business plan for entrepreneurs is a will to do the homework, the business plan is investors, suppliers and customers often required to provide documents. The most important. It is also the entrepreneur must master the compilation tools. Business plan must reflect entrepreneurs set for enterprise development the ultimate goal.
Business plans can be used for the following purposes:
-- as the founder of the enterprise business tools
- a guide for planning and evaluation as a manager and other people.
Spend less than 300 hours to write a business plan. Business plan is an important step in the strategic positioning of enterprises (or new business), is a guide to the success of the business plan.