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商务英语文体风格分析

商务英语文体风格分析
商务英语文体风格分析

龙源期刊网 https://www.sodocs.net/doc/285335937.html,

商务英语文体风格分析

作者:李娜

来源:《商情》2015年第44期

【摘要】文章通过实例对商务英语的文体风格进行了探讨。对于商务英语的学习者而言,应该掌握好这些文体特点并将其运用到实际的商务活动中。

【关键词】商务英语文体风格使用原则商务交流

目前我国对外贸易业得到了迅速发展,使得在跨国商务交流,商务谈判,商务会议等商务活动中使用的商务英语发挥着极其重要的作用。本文对商务英语的文体风格进行讨论。

一、商务英语的文体风格

商务英语是现代英语的一种功能变体,在词语用法,句子组成和篇章构建等方面与普通英语存在一定的差异,只有准确把握了商务英语的文体风格,才能运用得体,达到效果。

(一)简洁明了的文体风格

商务英语的内容和读者都有很强的针对性,为了使读者一目了然,就必须要求商务英语语言简洁,条理清楚。商务英语在词汇,句型等方面充分的体现了这个特点。

(1)商业术语和专业词汇的使用使表达更简洁。商务英语在长期使用和发展中逐渐形成了一些约定成俗的术语,这些词汇的使用减小了不同国家的商务人士在商务交流上的一些表达障碍。例如:

L/C(letter of credit)信用证;GDP(Gross Domestic Product)国内生产总值;A/C (account)账户;IPO(Initial Public Offerings)首次公开募股。这些专业词汇词义单一、简洁明了,在商务交流中使用时,既可以保证言语的规范,也减少了表达的误差,同时还提高了交流效率。

(2)一般词汇的专业化使用使表达简练。在长期的商务交流中,有一些“一般性的词汇”由于行业特点表达了一种新的意思,并逐渐演变为商务英语中固定的用法。例如:在商务交流中经常使用的“汇票”一词,最初是用“Bill of Exchange”来表达的,但目前该更多的用“Draft”来表达。这些词汇如果出现在商务交流中,就赋予了新的含义,不在是一般文本里所表达的意思。

(3)语句表达精炼。在商务交流中使用简洁句子或简短的复合句,避免使用套话,从而使表达更朴实无华,交流更加的精炼。例如:Please make sure that an enquiry is conducted to determine the reason.

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出口产品范围定单 广泛的联系具体询盘 最新目录有竞争力的价格 Choose the best answer. 1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) b II. Improving Training Translate the following sentence into English. 1) We would like to introduce our business range. 2) We obtained your name and address from Mr. Smith, who have done business with us for many years. 3) We shall appreciate it if you could tell us the goods you are interested in. 4) We have received many enquiries from abroad. 5)They used to import machines from UK, but now they would like to establish business relations with us. 6) We are the leading importer of electronic products in Lagos. 7) If your price is competitive, we would like to place with you an order for 500 electric bicycles. III. Letter-writing Practice 1. Finish the following letter by translating the expressions given. 1) obtained your name and address 2) establish business relations /enter into business relations 3) leading importers 4) We appreciate your catalogue and quotations. 5) If your prices are competitive 2. Write a letter Dear sirs, We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm. At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible. We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately. Your early reply will be highly appreciated. Yours faithfully, Lesson 2 Exporter’s Self-introduction 译文 信件一出口商来信 敬启者: 承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。由于此货属于我们的经营范围, 特写信给你方希望建立业务关系。 我们专营中国纺织品出口, 产品包括女士, 男式, 儿童和青年的针织衫以及运动服和牛仔裤, 我们还设计和生产用于纺织品生产的设备和机器。我们的产品品质优良价格合理。 为使你方了解我们的经营业务, 随函附上出口清单一份, 包括目前可以供应的主要商品。如你方对任何一款感兴趣,请与我们联系。

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商务英语之订单最常用句子 我们想订你们的货,今天会寄上正式的订单。 1. We'd like to order your products. We'll send our official order today. 你是否收到了我们订电话机的订单? 2. Did you get our order for your telephones? 我们发现贵公司的订单最近逐渐减少了,对吗? 3. We've noticed that your orders have been falling off lately, haven't you? 那是因为我们转向成衣生意的缘故。 4. That's because we have switched to made-up goods market. 目前有什么我可以代您订购的吗? 5. Is there anything I can book for you now? 现在我们能向你订购的只有棉织品。 6. What we can order from you right now are cotton goods. 你可以告诉我货名和数量吗? 7. Can you let me have the name and quantities? 除非你方三月订货,否则我们无法6月送货。 8. Unless you order in March, we won't be able to deliver in June. 我准备向你们订货,但是唯一的条件是,货物只限卖给芬兰的公司。

9. I'm ready to place an order with you, but only one condition is that the goods are confined to Finland. 前寄样品必须在8月底以前到达伦敦,否则所订货物都将无效。 10. Advanced samples must arrive in London before the end of August; otherwise the goods are useless. 我们可以修改一下29734号订单吗? 11. Can we make a change on order No. 29734? 我们想增加99725号订单上AR-26的数量。 12. We want to increase the number of AR-26s on order No. 99725. 商务旅行必备48句经典句型 1 Do I have to make a reconfirmation? 我还要再确认吗? 2 Is there any earlier one? 3 Could you tell me my reservation number, please? 请你告诉我我的预订号码好吗? 4 Can I get a seat for today's 7:00 a.m train? 我可以买今天上午7点的火车票吗? 5 Could you change my flight date from London to Tokyo? 请你更改一下从伦敦到东京的班机日期好吗? 6 Is there any discount for the USA Railpass?

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Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望,盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied

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4 商务英语信函写作技巧 (7) 4.1 选用四部式结构 (7) 4.2 遵循语言原则 (8) 4.3 注意信函语气 (9) 结束语 (9) 致谢................................................................... 10 参考文献................................................. 错误!未定义书签。 第3/13页 商务英语的写作技巧 引言 随着对外开放的不断扩大和外贸体制改革的不断深化,特别是中国加入WTO后,我国的对外贸易取得较快的发展,国际商务和对外贸易活动日益频繁。对国际商务活动从业人员来说,英语能力是最基本的,也是最重要的。而商务英语应用文在外贸业务和商务活动中使用也越来越广泛而频繁,它在互通商业信息,联系商业事务及促进贸易关系等方面起着重要作用。了解和掌握商务英语应用文写作对国际商务、外贸业务从业人员来说是非常重要的。 众所周知,要写好商务英语应用文,首先要具有一定的英文写作水平与经济贸易知识[1]。其次,应熟悉和掌握各种应用文的写作格式和特点,特别是掌握商务英语的语汇、句型套语和谋篇布局的写作技巧[2]。除此之外,更要了解商务写作和一般性写作的区别,以及商务写作的原则[3]。经过反复地学习、模仿和套用商务英语应用文范例,才能掌握商务英语应用文的书写规律、要求与方法技巧,逐步学会写各类商务英语应用文。 1 商务英语写作概述 1.1 商务英语写作的种类 广义的应用文(Applied writings in broad sense)泛指一切应用文字,文体大致有别于记叙文、抒情文和论说文,界限不太明显;狭义的应用文(Applied writing in narrow sense),主要指政府、机关、群众团体或企业法人间用于交往的文字,如公文(official documents)、函电(1etters or correspondences)等。而随着社会经济的发展,英语应用文的应用范围越来越广泛,以商业为主体的和为商务活动服务的各类实用文体都应包括在英语应用文范畴之内,例如,请柬、

商务英语写作常用句型集合

欢迎各位员工及家属参与。 All staff and their family members are welcome. 董事会将于8月4号星期五下午3点在1131室召开会议。 The board of directors will be conducting a meeting at 3 p.m on Friday ,august 4 in room 1131 我们的门诊政策有所变动,希望大家注意。 There has been a change in our clinic sercice policy which we would like to bring to your attention. This Wednesday’s regular meeting announced the establishment of Research and Development Department. 这个周三的公司例会宣布成立公司研发部。 Call zhang wen at 2397884 for more detailed information. 有关详情请联系张文,电话2397884 We wish to take this opportunity to thank you for being coopertive. 借此机会感谢大家的配合。 We very much hope that you will be able to attend our wedding ceremony and look forward to meeting you on 22 november. 我们非常希望你能参加我们的结婚典礼,希望能在11月22号那天见到你。 Mr .and mrs michael garwood request the honor of your presence at an gardon party to celebrate their daughter’s graduation from college。michael garwood 夫妇很荣幸能邀请您参加庆祝他们女儿大学毕业的花园聚会。 You and your family members are cordially invited to attend the pwc annual ball. 盛情邀请您和家人参加pwc的周年舞会 希望您能接受邀请,并在7月23日之前回复. l hope you will accept the invitation and reply before 23rd july. 晚宴开始前在209室会有茶点,欢迎前往。 Tea and cakes will be served before the evening dinner in room 209.welcome to join us. Please remit payment withhin ten days so that you can maintain your credit rating 请于10天内汇款,以维持你的信用等级。 Althought abc company has reserved the clubhouse for saturay ,we can instead offer you our conference room,which seats 60. 虽然ABC公司已预订在星期六使用会所,但是我们仍能为您提够60人的会议室。 You will be glad to know that your request for reimbursement for travel expense is granted. 您要求报销差旅费的请求已被批准,相信您一定很高兴得知这一消息。 Customers will be provided with the best service owing to our long experience in the catering business. 凭借在饮食业的丰富经验,我们能为顾客提供最好的服务。 We have noticed in your letter that the damages to five chairs in shipment were found. 从您的来信得知,已发现5把椅子在装运过程中受到损坏。 我们希望本月底以前收到您应付的金额。 We hope to receive the amount due by the end of this month. 我们希望你们能对货物满意,并期待收到你们更多的订单。 We hope you are satisfied with our goods,and look forward to receiving your future orders. 对于任何不便之处我们再次表示感谢。 We apologize again for any inconvenience.

商务英语函电课后答案

Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,

商务英语信函的文体特点及翻译策略探析

商务英语信函的文体特点及翻译策略探析 吉林工商学院外语分院 盛冬梅 摘 要:商务英语信函是对外贸易中进行商业活动的主要手段。商务英语信函在商务文件中的频繁使用促使商务英语信函的翻译成为一项必须掌握的技能。本文从商务英语信函文体特征方面探讨了商务英语信函要遵循的直译、准确、对等的翻译策略。 关键词:商务信函 文体 翻译策略 中图分类号:F715 文献标识码:A 文章编号:1005-5800(2010)10(b)-238-02 随着中国的改革开放,中国的对外贸易不断增多。商务信函在对外贸易中使用的频率非常高。在国际商务活动中商务信函是商家与商家,厂家与客户之间用于联系业务,沟通信息,相互咨询和答复的主要途径和工具。这就促使商务英语信函的翻译成为从事对外贸易人员必须掌握的技能。 1 商务英语信函的文体特征 运用某种语言传递信息时,不仅要懂得使用它的语法规则去构成句子,而且要根据不同的语境选择相应的文体,才能收到良好的交际效果。有关文体研究结果表明,特定的语境对语言的使用范围、方式和风格会产生特定的影响。就文体而言,商务文体是实用文体的一个重要分支。因此,商务信函具有自身独特的文体特征。 (1)商务信函是正式文体,公文性质的函件,因此遣词造句方面要比普通信函讲究,用词往往应用书面语。语言严谨、规范、朴素、准确。比如经常使用书面语,如hereafter, herein, herewith等。 (2)商务信函在句式方面的显著特征就是语言表达程式化较强。长期的对外贸易合作,使同一社会集团成员在交际方法上逐步形成一种定式。这就形成了商务英语信函的套语和行话。 ①礼貌套语使用频繁。例如, 表示感谢的套语: Please accept my sincere /graceful /profound appreciation for sth.… 表示歉意的套语: We request you to accept our apologies for not being able to … We tender you our apologies for… ②在特定位置使用套语。例如, 收到信函的套语: We are in receipt with thanks of … 表示想得到对方回函、订单时的套语: Looking forward to your favorable /positive reply. ③西方人非常重视信函中的态度问题,因此商务信函英语中多采用对方态度,多用 You attitude,而较少使用 We attitude。写信人把对方易于接受的情感考虑进去,从对方的利益出发表达建议或意见,使用You attitude。从对方的立场考虑问题,使收信人更容易接受信函中的建议。例如:You would greatly oblige me by obtaining for me information as to the prices of your various qualities of the woolen blankets. ④语气上多采用积极肯定语气,避免消极否定语气。积极肯定的语气会给对方心情带来愉悦和减少对方的挫折感。建立贸易往来的良好基础,减少了观点上的不一致。例如: A.We cannot understand why you have had trouble with this matter. B.We presume there must be some reasons for this matter. A句直接表达不理解,有抱怨的含义,而B句使用肯定句语气和缓,理解对方的难处。两句在表达效果上大不一样。 ⑤语言多使用模糊语和委婉语。模糊语指的是为了实现一定的交际目的,不直接告诉对方结果,使用含糊的语言表达语义。模糊语起到缓和语气、照顾对方面子、维持贸易往来的作用。例如:I am afraid I can not send this order until March 3. 委婉语指的是为了实现一定的交际目的,在不改变表达内容的情况下,换一种表达方式。例如:We hope the order will be made according to schedule. “We hope…”弱化了命令的语气,避免了引起对方的反感。另外还可以使用一些副词来弱化语气。比如rather, almost,slightly。 ⑥采用虚拟语气表达意见。虚拟语气与陈述句、祈使句相比,语气委婉,特别是在表达不利消息的情况下,有利于缓和危机,效 或损失时,最好的选择就是主动诚恳地致以歉意;如果过错已经发生,最好在对方发现之前就向对方道歉,这样不但能及时挽回损失,还能提高信誉度;对于那些比较严重的问题或错误,登门道歉是个很好的选择。总之,诚恳而开诚布公的道歉很有礼貌,更易得到不同地域文化的合作伙伴的理解和宽容。 (7)谈判中恰当地赞扬对方。正如前人所说: “人是渴望赞美的动物”。适当的赞美可以缩短谈判双方的心理距离,融洽谈判气氛, 以利于达成协议。另外,赞美的话语一定要具体明确,泛泛的赞美会使之大打折扣。如You’re a good person.(你是个好人。)You have done a wonderful job.(你干得不错。)类似的话语由于太笼统,缺乏令人信服的因素,对方听了可能会产生窘迫甚至反感。最后还要注意,并不是所有的谈判对象都乐于接受赞美,就是同一个谈判者,在不同的谈判环境中,对同一赞美也会有完全不同的反应。因此,赞美还要尊重谈判对方人员的个性,考虑对方的个人意识,讲求赞美的实际效果。 (8)真心地向对方致谢。商务交往中,对对方所作的努力或予自己的便利表示感谢。但表示感谢的内容应为实际上已发生的事情。若对对方尚未付诸于实践的事情表示预先的感谢是不礼貌的,因为,这样会强迫对方会理所当然地按自己的想法去行事,有违其本意。 涉外商务谈判中,谈判双方若能熟练掌握以上八点礼貌策略,就能避免伤害对方的尊严,创造融洽的谈判氛围,促成谈判的成功,最终达到双赢的目的。 参考文献 [1] 彭倩倩.英语商务谈判中礼貌策略的运用[J].中国电力教育,2008,(12). [2] 周洁.英语商务谈判中的礼貌策略研究[J].商场现代化,2008,(5). [3] 王晓.商务谈判英语中的礼貌原则[J].重庆工商大学学报,2003,(12). 238《中国商贸》 CHINA BUSINESS&TRADE Business Mandatory商务必读

最标准、实用商务英语写作 语气 态度 常用语 Business English writing

Tone & Style in Business Writing Tone is the element in your writing which says something about the relationship you have with your reader/audience and the attitude you have towards the subject. The tone you adopt in your business communications is therefore very important. For example, in a business letter or spoken presentation, your tone will normally be respectful and cooperative. Your tone will reflect your position within the company. A respectful, uncertain tone is usually used with your superiors, a more commanding tone is used with your subordinates, while with your colleagues a more friendly, helpful tone is used. Style is the way you use words and expressions to achieve a certain effect or overall impression. Quite often, styles in writing can be seen as formal, neutral or informal.. Achieving a tone to suit the business audience Good readers in the business world know how to choose their words. The communication must achieve its aim or time and energy are wasted. If you want to be a good writer and speaker, good grammar and spelling are necessary but not enough. Your words must be chosen with care and tested for their suitability for each particular writing task. Good writers can write upwards, horizontal or downwards without offending their readers. They use the most suitable words for their position and particular business. The idea of tone is very important to the business communicator. Since readers can be insulted or offended not by the message but be the manner of expression, an otherwise perfect memo or letter could quite possibly cause a breakdown in communication. It is therefore important for you to be able to analyze your relationship with you readers(s) and then to choose the appropriate language and tone for your message. 2008 ITS Corporate Training 1

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