2021年职称英语阅读理解及答案

职称英语阅读理解及答案

Super ___rket is a type of retailing institution that has a moderately broad product assortment spanning gro ___ries and some nonfood lines, that ordinarily emphasizes pri ___ in either an offensive or defensive way. As a method, super ___rket retailing features several related product lines, a high degree of self-servi ___, largely ___ntralized checkout, and petitive pri ___s. The super ___rket approach to retailing is used to sell various kinds of merchandise, ____(1)____.

The term super ___rket usually refers to an institution in the gro ___ry retailing field. Most super ___rkets emphasize pri ___. Some use pri ___ offensively by

featuring low pri ___s in order to attract customers. Other super ___rkets use pri ___ more defensively by relying on leader pricing to avoid a pri ___ disadvantage. Sin ___ super ___rkets typically have very thin gross ___rgins, they need high levels of inventory turnover to achieve satisfactory returns on invested capital.

Super ___rkets originates in the early 1930s. They were established by independents ____(2)____. Super ___rkets were an immediate suess, and the innovation was soon adopted by chain stores. In re ___nt decades super ___rkets have added various nonfood lines to provide customers with one-stop shopping convenien ___ and to improve overall gross ___rgins.

Today stores using the super ___rket method of retailing are dominant in gro ___ry retailing. However, different names are used to distinguish these institutions

____(3)____:

A superstore is a larger version of the super ___rket. It offers more gro ___ry and nonfood items ____(4)____. Many super ___rket chains are emphasizing superstores in their new construction.

Combination stores are usually even larger than superstore. They, too, offer more gro ___ries and nonfoods than a super ___rket but also most product lines found in a large drugstore. Some bination stores are joint ventures

between super ___rkets and drug chains such as Kroger and Sav-on.

For ___ny years the super ___rket has been under attack from numerous pe ___s. For example, a gro ___ry shopper can choose among not only ___ny brands of super ___rkets but also various types of institutions (warehouse stores, gourmet shops, meat and fish ___rkets, and convenien ___ stores). Super ___rkets have reacted to petitive pressures ____(5)____: Some cut costs and stressed low pri ___s by offering more private brands and generic products and few customer servi ___s. Others expanded their store size and assortments by adding more nonfood lines (especially products found in drugstores), gro ___ries attuned to a particular ___rket area (foods that appeal to a specific ethnic group, for example), and various servi ___ departments (including video rentals, restaurants, delicatessens, financial institutions, and phar ___cies).

A by size and assortment

B than a conventional super ___rket does

C including building ___terials, offi ___ products, and, of course, gro ___ries

D attracting more customers with their low pri ___s

E pri ___rily in either of two ways

F to pete with gro ___ry chains

KEYS: CFABE

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