新职业英语_经贸英语教案_Unit1

Unit 1

Business Relations

本单元结合国际经贸业务中的典型工作流程、工作场景，概述经贸行业中的第一个工作环节——“建立业务关系”：

●建立业务关系：通过整体介绍首先明确建立业务关系的重要性、常用方法以

及一些注意事项，并结合具体实力初步掌握业务关系的方法，如写商务信件(Reading A);

●客户接待：在具体的场景下——包括打电话和直接会面，公司相关人员约见、

接待客户，向客户介绍自己的公司及产品，并就合作意向和事宜进行初步接洽(Listening & Speaking);

●客户背景：通过多种途径了解客户的背景信息，对可能进行合作的客户及其

产品有比较清楚准确的了解(Reading B);

●确立业务关系：客户与公司通过比较正式的形式——书面方式，沟通和确立

业务关系(Writing).

Unit Objectives

After studying this unit, you are able to:

●Understand how to establish business relations

●Receive a client

●Answer phone calls from potential customers

●Write and answer emails for establishing business relations

1.Warming-up

Task 1

The following logos represent some of the most famous multinational companies in the world. Which ones are you familiar with? Please choose and talk about the companies and their products or services briefly.

Task 2

Receptions are normally considered the first business card of a company. Among the following qualities, what would make a qualified receptionist? Arrange your choices in order from the most important to the least and explain why.

?Standard Mandarin(普通话)

?Cordial and Friendly Attitude

?Attractive Appearance

?Good Management Skill

?Great Familiarity with Products

?Considerable Flexibility

2.Reading A

Background Information

In modern international trade, it is primary and necessary for a company to seek prospective clients and to establish business relations with them so as to start and develop its business. In doing this, the seller and the buyer often choose writing letters, sending emails, making phone calls, or simply meeting each other, among which, writing letters or emails is most frequently used. A good letter for establishing business relations should comply with the following principles: complete—the letter should include necessary information; considerate—the letter should be composed with due consideration of the receiver’s need or expectation; courteous—the tone of the letter should be courteous and polite; clear—the writer’s ideas should be expressed clearly in the letter, avoiding possibly misleading words or expressions; concise—the letter should be concise and direct; correct—the information, grammar, andpunctuations, etc. in the letter should be correct.

Task 1

Before reading the passage, see how much you know about establishing business relations by answering the following questions.

1.Why do companies need to establish business relations?

Because establishing business relations is the very first step of doing business with clients, especially when your company is newly established, or the client is new, or your company is entering a new market.

2. What are the methods generally adopted to establish business relations?

Meeting in person, making phone calls, writing business letters, sending emails, etc

3. What kind of business letter contributes to successful establishment of business relations?

A successful business letter should be polite, cordial, friendly, with your intention clearly stated, and include necessary information such as the introduction to your company and products.

Text

Establish Business Relations

Establishing business relations is usually the first step for a company to do business, and it is very important either for a new firm or an old one. For the former, it helps start business and secure its position on the market; for the latter, it enables the old firm to expand business and increase the turnover.

建立业务关系通常是公司开展业务的第一步，无论对于新公司还是老公司都非常重要。对于前者，建立业务关系有助于开展业务和确保其市场地位；对于后者，建立业务关系则能够使其扩大业务量、增加营业额。

In international business, there are some channels for a business to obtain information about potential customers, such as advertisements in the media, market survey, its business connections, chambers of commerce, trade fairs and exhibitions held both at home and abroad, or mutual visits by trade delegations and groups, etc. The generally enormous geographic distance between the buyer and the seller makes it hard for them to meet, so writing to a potential or prospective client for the establishment of business relations is a common practice. The following information is usually included in this kind of letter:

在国际贸易中，一个公司可以通过某些渠道获得关于潜在客户的信息，如媒体广告、市场调查、业务关联、商会、国内外贸易交易展览会或贸易代表团的互访等。国际贸易的买方与卖方之间通常存在巨大的地理距离，这使买卖双方很难会面，所以通常的做法是写信给潜在的或可能成为客户的伙伴来建立业务关系。此类信件通常包括以下信息：

1. The source of information (where you learn about the company);

2. The reference to the compan y’s position and reputation on the market;

3. Brief introduction to your own company (the business scope of your company, your position on the market, your products or services, etc.);

4. Your intention of writing the letter (in what way you want to start business with them: to buy their products, to sell your own products or to invest in their company, etc.);

5. Your expectation of cooperation and early reply.

The following is a sample letter for your reference.

1．信息来源（在何处获知对方公司）；

2．提及对方公司在市场的地位和声望；

3．简略介绍己方公司（公司的业务范围、市场地位、产品或服务等）；

4．写该信的目的（期望以何种方式与对方开展业务：购买对方产品、销售己方产品或投资对方公司等）；

5．表示期待合作和及早得到答复。

下面是一封信件样本供您参考。

Dear Mr. Scott,

We learned about your company from your business associate, Jack Lewis, at the Guangzhou Trade Fair last week. Your company certainly has been in fashion business for years and is famous around the world. Mr. Lewis suggested that I contact you regarding the services and products of my agency, the China Textile

Product Corporation. So I am now writing to you, hoping that you might be interested in our high-quality fabric and other related products.

As you may know, China is one of the main suppliers of cotton and silk products. My agency is responsible for the export and import of Chinese textile products. Our great productivity, best-quality products and the responsible work of my agency make us the best and the most reliable client. Enclosed in this letter is our latest catalog, which will give you a general idea of our company and our products. Should you be further interested, please contact us at any time.

We are expecting your reply. Thank you very much.

Yours sincerely,

Yang Fang

General Manager

China Textile Product Corporation

亲爱的司考特先生：

在上星期举行的广交会上，我们从贵公司的业务伙伴杰克·路易斯处了解了贵公司。贵公司已在时装行业从业数年，在国际上享有盛

名。关于我公司（中国纺织品公司）的服务和产品，路易斯先生建议我与您直接联系。因此我冒昧地写信给您，希望您会对我们优质的布料和其他相关产品有兴趣。

正如您可能了解的，中国是棉质和丝质产品的主要供货地之一。我公司负责中国纺织产品的进出口业务，我们强大的生产力、优质的

产品以及认真负责的态度使我们成为最佳、最可靠的客户。随信寄去我们最新的产品目录，以便您大概了解我公司和我们的产品。如果您有兴趣，请随时联系我们。

期待您的回复。非常感谢。

敬上

方洋

中国纺织品公司总经理

①(做某事物的)机会，余地

opportunity to do or achieve sth

scope (for sth/to do sth)

a jo

b with (a lot of ) scope for slef-fulfilment

a house with some scope of improvement

②range of matters being deal with, studied etc.

(处理、研究事物的)范围

This subject is outside the scope of our inquiry.

对于（某人/事）；关于；至于

She said nothing regarding your request.

Task 2

Read the passage. Choose from the following word and expressions and fill in the

expanding business; starting business; increasing the turnover

Sources for getting information about potential dealers:

exhibitions; business connections; chambers of commerce; advertisements in the media; trade fairs

Task 3

Read the passage again and tick off the facts mentioned in the sample letter.

□1. Location

□2. Brief introduction to the company

□3. The intention of writing the letter

□4. The history of the company

□5. Competition on the market

□6. Expectation of cooperation and early reply

□7. Payment for sales

□8. Plan for development

□9. The source of information

□10. Previous customers’ satisfaction

Task 4

The reading passage has shown clearly how to write a letter aiming at establishing business relationships. Besides the important points given in the passage, do you think there are still more useful techniques? Please talk about them in class.

3.Listening

Task 1

Listen to the conversation and fill in the blank with what you hear.

Ben: This is Ben Bl are. I’m working with the United Produce Corporation, and I’m calling to see if there would be opportunities for our business cooperation , and I don’t know whom I should talk to.

Ben: Sure. Our company handles the export of animal by-products. We have been

in the business for years and have good reputation on the market.

Sara: I see. If you agree, I shall arrange an appointment for you with Alan Wood, the assistant to the manager. He is responsible for this kind of business. Sara: He will be here tomorrow morning. Does the time suit you?

Script

Sara: Good morning. Fortune Export & Import. What can I do for you?

Ben: This is Ben Blare. I’m working with the United Produce Corporation, and I’m calling to see if there would be opportunities for our business cooperation, and I don’t know whom I should talk to.

Sara: Hmm... Could you further introduce your company?

Ben: Sure. Our company handles the export of animal by-products. We have been in the business for years and have good reputation on the market.

Sara: I see. If you agree, I shall arrange an appointment for you with Alan Wood, the assistant to the manager. He is responsible for this kind of business.

Ben: That would be perfect. When can I come over to see him?

Sara: He will be here tomorrow morning. Does the time suit you?

Ben:Sure! I will come at ten o’clock tomorrow morning. Thank you very much. Sara: My pleasure. Bye.

Task 2

Script

John Foster: How do you do? I’m John Foster from Smart Software Corporation. Grace King: Nice to meet you, Mr. Foster. I’m Grace Kin g from the Network

Department, and I am the assistant to the manager. Here is my card.

John Foster: Nice to meet you, Ms. King. The reason I came here is to see if there is possibility that we enter into business relationships with your company.

Grace King: I see. Do you also provide after-sales technical service? That’s the part we are mostly concerned.

John Foster: Up to now the focus of our business is to develop and sell computer software. The after-sales technical service is our next plan.

Grace King: What a pity! We attach great importance to that part. I’m expecting the development of your after-sales technical service and looking forward to our cooperation then.

John Foster: That’s also our expectation. Thank you for meeting me, Ms. King. Grace King: You are welcome.

Task 3

Jerry Smith is visiting Lara of Peterson Brothers Co. Listen to the conversation and decide whether the following statements are true (T) or false (F).

□1. Jerry and Laura have met before.

□2. Laura is the assistant to the general manager.

□3. Laura is impressed by the variety of products of Tiger Textile Company.

□4. Jerry has great confidence in the products of his company.

□5. According to Jerry, the best design team, leading techniques and advanced management make Tiger Textile Company very successful.

□6. Laura makes the decision to start business with Jerry’s company.

Script

Jerry: Good morning. I’m Jerry Smith from Tiger Textile Company.

Laura: Welcome, Mr. Smith. I’m Laura, assistant to the general manager. We have talked over the phone.

Jerry: Sure. Today I bring with me brochures and catalogs of our products. I hope they will

help you better understand our company and products.

Laura: Thank you. That would be very helpful. Wow! Wonderful! I like the design of your silk products. The patterns and the colors are really impressive!

Jerry: We have the best design team, and our techniques are leading the field.

Laura: That’s terrific. What about the quality of your products?

Jerry: You can be entirely assured of that. We have been in the business for over 50 years.

High quality is one of the most important factors that have secured our leading position on the market.

Laura: It seems that everything is perfect. I’d like you to meet with our general manager and talk about the details of cooperation.

Jerry: That would be the best arrangement. Thank you so much.

Laura: You are welcome.

Task 4

Sun Yan is receiving John Jeffery from Swift Automobile, talking about the details of cooperation. Listen to the conversation and fill in the blanks with what you hear.

1.Sun Yan is from the sales Department.

2.Sun Yan learns about Mr. Jeffery’s company from the report by her assistant

and clerks .

3.Sun Yan asks for favorable conditions for establishing business relations such as

payment and delivery, their after-sales service.

Script

Mr. Jeffery: Nice to meet you, Ms. Sun. I’m John Jeffery from Swift Automobile.

Sun Yan: Welcome to our company. I’m Sun Yan, manager of the sales department. I have read the report by my assistant and clerks and learned a lot about you and your company.They speak highly of your products as well as your company.

Mr. Jeffery: Thank you for saying so. In fact, if you decide to establish business relations with us, you will never be disappointed.

Sun Yan: I hope so. And will you provide favorable conditions such as considerable discount if we establish a business relationship?

Mr. Jeffery: That’s for sure. We always give the best discount to our old clients. And we also have other favorable conditions to our loyal customers regarding payment and delivery. And our after-sales service is also very attractive.

Sun Yan: Good. I can foresee the bright future of our cooperation.

Mr. Jeffery: Me too.

Task 5

Martin Blade is paying a visit to Sam Brown’s company. Listen to the conversation and answer the following questions.

1.What’s the main products of the company Martin Blade works with?

Toys

2.What is the purpose of Martin Blade’s visit?

His purpose of visit is to negotiate business.

3.What will Martin Blade study a bit further?

Some items he’d like to order.

4.When will they probably make the deal?

The next morning.

Script

Martin Blade: Hello. Allow me to introduce myself. My name is Martin Blade. I’m a representative of New Star Co. which produces toys.

Sam Brown: Nice to meet you.

Martin Blade: Nice to meet you, too. My company has assigned me to negotiate business with you. Here’s my card.

Sam Brown: Thanks. Would you like to have a look at our showroom now, Mr. Blade? Martin Blade: I’d love to.

Sam Brown: This way, please.

Martin Blade: Your products are of such a great variety. It would take hours if I really look at everything.

Sam Brown: You may be especially interested in some of the items.

Martin Blade: I think I’ve already seen some items we’d like to order. But I’d still like to study them a bit further.

Sam Brown: OK. By the way, we have also prepared these brochures for your reference. When do you think we can work out a deal?

Martin Blade: I’ll probably be able to let you know tomorrow.

Sam Brown: Al l right. I’ll be expecting you tomorrow morning.

4.Speaking

Task 1

Work in pairs. Practice making short phone calls with the words provided according to the example below.

Task 2

Work in pairs. Speedy Shoe Factory produces high-quality sports shoes and enjoys great popularity. Suppose the sales representative of Speedy is receiving a new client from abroad who hopes to enter into business relations with Speedy. Practice making a conversation some useful expressions are provided in the box for your reference.

Task 3

Work in pairs. Vice President of Green Electrical Appliance is paying a visit to the General Manager of Sky Electrical Co. which produces household appliances. Discuss with your partner, decide the right order of the steps and make a conversation accordingly.

Task 4

Work in pairs. Practice making a conversation with the help of the instructions below.

5.Reading B

Task

Over 80 years ago, in Germany, a young shoemaker made slippers from old military bags to help support his family. The young man, also a keen soccer player, soon adapted those slippers to his soccer game. His lightweight, comfortable sports shoes drew unceasing attention from the first day he wore them. His name was Adi (a nickname for Adolf) Dassler.

八十多年以前，德国的一个年轻鞋匠用旧军用袋做拖鞋赚钱养家。作为一个热心的足球迷，他很快就把这些拖鞋加以改造穿到了足球赛场上。他的“运动鞋”轻便舒适，从他第一天穿上起就不断引起人们的关注。他就是阿迪（阿道夫的昵称）·达斯勒。

Adi Dassler started to produce his own sports shoes in his mother’s kitchen after his return from World War I. By the 1920s, Adi Dassler was already experimenting to improve performance of his shoes. In 1924, his brother Rudolf (Rudi) Dassler joined the business and they did well—selling 200,000 pairs of shoes each year before World War II. By the 1930s Adi Dassler was the leading sports shoe manufacturer in the world, making 30 different shoes for 11 sports. And the tradition of innovation continues to the present day. However, the brothers did not get along

well, and in 1948 they split up, with Rudi forming Puma, and Adi forming Adidas.

阿迪·达斯勒自一战归来就开始在母亲的厨房里做运动鞋。到20 世纪20 年代，他早已经试着提高这些鞋的性能。1924 年，他的哥哥鲁道夫（鲁迪）·达斯勒也加入进来，他们做得很好——在二战之前每年卖出了20 万双鞋。到20 世纪30 年代，阿迪·达斯勒已经成为全世界主要的运动鞋制造商，为11 项体育运动生产30 种不同类型的鞋。而且他不断创新的传统一直延续至今。但是，

因为相处不合，1948 年兄弟二人分道扬镳，鲁迪创建了彪马公司，阿迪创建了阿迪达斯公司。

Besides sports shoes, Adidas also produces other products such as bags, shirts, and other sports and clothing-related goods. The company is the largest sportswear manufacturer in Europe and one of the largest sportswear manufacturers in the world.

除了运动鞋，阿迪达斯还生产手袋、衬衫等产品以及其他与运动和穿着相关的产品。现在它是欧洲最大的运动服饰生产商，也是世界最大的生产商之一。

In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion. This takeover was completed in January 2006 and meant that the company would have business sales closer to those of Nike in North America. The acquisition of Reebok will also allow Adidas to compete with Nike worldwide as the No. 2 athletic shoemaker in the world.

2005 年8 月，阿迪达斯宣布打算以38 亿美元收购其英国竞争对手锐步。这项收购工作于2006年1 月彻底结束，这意味着阿迪达斯将更接近北美的耐克公司的营业额，这也使阿迪达斯成为世界第二大运动鞋制造商，足以与耐克在全世界范围内一争高下。

Adidas has headquarters in Germany, and many other business locations around the world such as Toronto, Japan, Australia and Spain. Mainly sold in the US, Adidas makes lots of profits from these countries and is expanding to more overseas countries. The company revenue for 2006 was €10.084 billion, or about $13.625 billion and the 2007 figure was €10.299 billion, or about $15.6 billion.

阿迪达斯的总部在德国，分公司遍布世界各地，包括加拿大、日本、澳大利亚和西班牙等地，主要销售地是美国。阿迪达斯从上述国家和地区获得了丰厚利润，并且还在向更多国家扩展业务。公司2006 年的收入是100.84 亿欧元，约合136.25 亿美元；2007 年的收入是102.99 亿欧元，大约为156 亿美元。

Now most sports shoe production of Adidas has shifted to Asia. But Adidas has a specialized production facility in Scheinfeld, Germany, that creates new models of original types, as well as custom shoes, for some of the most valuable feet in the

world—professional athletes.

现在，绝大部分阿迪达斯运动鞋的生产已经转移到了亚洲，但在德国的施恩菲尔德还有一个专门生产机构，主要负责对原有款式进行创新研究，并为拥有世界上最昂贵的脚的职业运动员定制运动鞋。

One of Adidas’s successful marketing strategies is their active involvement in sports event sponsorship. Adidas is the main sponsor of highly successful teams such as New Zealand national rugby team, Australian cricket team and German national football team. Adidas is also very active at sponsoring top football clubs such as A.C. Milan and Bayern Munich.

阿迪达斯成功的营销策略之一就是积极参与对运动赛事的赞助。阿迪达斯赞助的顶级球队包括新西兰国家橄榄球队、澳大利亚板球队、德国国家足球队等。同时阿迪达斯还积极赞助AC 米兰队和拜仁慕尼黑这样的一流足球俱乐部。

adapt (oneself) (to sth.)

become adjusted to new conditions, etc.

适应（新环境等）

She adapted (herself) quickly to the new climate.

as well as (sb./sth)

in addition (to sb/sth/doing sth)

除了（某人/事）也，还，而且

Are they coming as well ？

He grows flowers as well as vegetables.

She is a talented musician as well as being a photographer.

Task 1

Read the passage above and decide whether the following statements are true (T) or false (F).

□1. Adidas was formed before World War I.

□2. Adi Dassler started to make slippers, which was the very beginning of his involvement in shoe business.

□3. When Adi first made his sports shoes, they were left unnoticed though the shoes were really satisfactory.

□4. Established in Germany, Adidas was mainly a European company instead of an international one.

□5. The acquisition of Reebok greatly improved Adidas’s competitive power.

□6. The innovation tradition of Adidas is reflected in the new models of old types and custom shoes.

Task 2

Match the following terms with their Chinese meaning.

1. takeover

2. lightweight

3. headquarter

4. sportswear

5. revenue

6. rival

7. marketing strategy

8. partnership

9. manufacturer

10. sponsorship a. 制造商

b. 运动装

c. 竞争对手

d. 营销策略

e. 合伙人；合作关系

f. 重量轻的

g. 总部

h. 收入

i. 赞助；赞助者

j. 接收；接管

Task 3

Work in groups and discuss the following questions.

6.Writing

Task 1

Suppose you are Jane Trappe from Swift Communication Company. Write an email to Starcom in the hope of establishing business relations.

Mr. Blare,

I am Jane Trappe from Swift Communication Company. We are one of the largest communication service providers in Brazil. I know you have been an established international company, and your handset products enjoy great popularity in Brazil. We shall be pleased if we can establish business relations with you.

At present we are interested in your new series of mobile phones designed for business purposes, with high technology applied. Could you send your latest catalog for our reference?

I am expecting your early reply, and looking forward to cooperating with you.

Yours sincerely,

Jane Trappe

Swift Communication Company Task 2

The following letter is sent to your company. Please write a reply to it.

Dear Mr. Brown,

Thank you for your letter of July 11, 2009. We are glad to learn that you are interested in our products and hope to enter into business relations with us.

In compliance with your request, we are sending you by air a catalog together with a range of pamphlets for your reference. If any item in the catalog appeals to you, please let us know and our quotation will be forwarded without delay.

I am expecting our successful cooperation.

Yours faithfully,

Dave Lincoln

Sales Manager 7.Project

Project Guidelines

This project aims at going through the process of establishing a business relationship. The whole task is divided into three steps. Step one focuses on your ability to search and find a potential client. Step two demonstrates the strength of your company and putting forward your request for entering into business relationships in written form. Step three emphasizes your ability to conduct a formal talk with the potential client to finally reach a formal agreement.

Please follow the Task Description to complete the project.

Task Description

China Computer Group (a computer manufacturer) hopes to expand its market in Australia and establish long-term business relations with an international trade corporation

Step One

? Organize a small group with 4-6 people in your class;

? Search the Internet for information about an international trade corporation or a computer manufacturer (such as company profile, products and services, contact information, etc.);

? Give a presentation to introduce the company and products/services with the help of the online information you have found.

Step Two

? Divide your group into two subgroups: One represents China Computer Group, and the other the international trade corporation;

? Take turns to play each role by writing emails to each other: China Computer Group sends an email to the international trade corporation, inquiring about the possibility of establishing business relations; the international trade corporation answers the email, suggesting a visit by China Computer Group to talk about the cooperation; ? Read your email to the whole class, and the rest of the class give their evaluation. Step Three

? Take turns to play each role at your first meeting: The int ernational trade corporation receives the representatives from China Computer Group; China Computer Group inquires about details for establishing business relations;

? Summarize the performance of the group members and put forward suggestions for improvement.

8.Vocabulary and Structure

Task 1

Fill in the blanks with the words or phrases from Reading A and Reading B that match

the meanings in the column on the right. The first letters are already given.

1.p_prospective_

2.e_nclose_____

3.c_ustom_____

4.r_eference___

5.f_abric______

6.t_urnover____

7.e_xpand_____

8.s_survey_____

9.r_ival _______

10.b_usiness____

a_ssociate____ likely to become or be

to insert into the same envelope or package

made to order

mention of a person, an occurrence or a situation

cloth produced especially by knitting or weaving

the value of goods and services that a company sells during a given period of time

to increase the size, volume, quantity, or scope of; enlarge

a detailed inspection or investigation

one who attempts to equal or surpass another, or who pursues the same object as another

a person united with another or others in an enterprise or a business

Task 2

Fill in each blank with the appropriate form of the word given in brackets.

1. We assure you of our best __service__(serve) at all time.

2. They mainly trade with Chinese __national___(nation) firms.

3. Our foreign trade is continuously _expansion__(expand).

4. We are writing to you for the purpose of establishment_(establish) business relations.

5. We believe in the bright future of long-term _cooperation_(cooperate) with your company.

6. From the Chamber of Commerce, we have understood that you are one of the largest__importers__(import) of coals.

7. We are the_manufacturer_ (manufacture) of electric shavers.

8. If you need more information_regarding__ (regard) our products, please contact us.

9. To support your sales, we have specially prepared for you some samples of our new products for your __consideration__ (consider).

10. If the businessman _intention__(intend) to buy for import, he may also request forcatalogues, samples, price lists, etc.

Task 3

Complete the following sentence with the words or phrases given below. Change the form if necessary.

1. As an important marketing strategy, _sponsoring social activities, such as sports events, has been widely applied by companies.

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经贸英语

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bull market 牛市 business entity 企业个体 capital stock 股本 cargo receipt 承运货物收据 cash flow prospects 现金流量预测 catalogue 商品目录 certificate in internal auditing内部审计证书certificate in management accounting 管理会计证书certificate public accountant 注册会计师 china securities regulatory commission 中国证监会china's "big four" commercial banks中国四大商业银行close-ended fund 封闭式基金 commission 佣金 consignee 收货人 corporation 公司 cost accounting 成本会计 cost and freightcfr 成本加运费价格 cost insurance and freightcif 成本加运保费 cost principle 成本原则 creditor 债权人 cut a melon 分红 dead account 呆帐

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外研社 新职业英语 第二版 职业综合英语1 教案unit3(1)

外研社新职业英语第二版职业综合英语1 Unit3教案1 授课时间 班 周星期第节 班 周星期第节 班 周星期第节 课次12 学时数 2 授课形式 （请打√） 纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit3 Business Meals: Lead–in &Reading A: Deals over Meals 教学目的Ss learn how to arrange the table seats for an English banquet Ss Understand the main idea and structure of the text 教学重点 1. The usages of new words and expressions in reading A 2. Understanding of Reading A 教学难点 1. How to use the key words and expressions in Reading A 2. Analysis on the text structure 使用的教 具/多媒体 /仪器/仪 表/设备等 Textbook; PPT;CD 教学方法Case teaching; Pair-work; Analyzing 参考资料English for Careers (Book1)

教学基本内容及设计Unit 1. Reading A: Deals over Meals I.Warm-up (10’) Task Complete the following table seating arrangement. Principles of Seating Arrangement Guest Information II. Reading A: Secretaries (80’) 1.Lead-in 2.Global reading (1) Listen to the passage while reading and think about the main idea of each paragraph. (2) Information collection a. Skimming Task1 Read the passage. Then match the business meals with their characteristics. b. Scanning Task 2 Decide which of the fo llowing behaviors are Do’s or Don’ts for business meals according to the passage. 3.Intensive reading a. Text structure analysis Para 1: Westerners do business over all kinds of meals. Para 2: Different meals have different characteristics. Para 3: Watch your behavior during business meals. Para 4: Mastery of good table manners is of great help. Para 5: Polite dinning at the table pays. b. Language Points entertain: e.g. 1. I’ll entertain my friends over the weekend. 2. The child was entertaining himself with his toys. build up: to build; to increase, or become bigger or stronger gradually

经贸英语词汇

(average) hourly earning 时均收入 (vent) upward pressure （发泄）上行压力Accounting year会计年度fiscal/financial year 财政年度 annual movement 年度变动 annual rate 年率 anti-inflation measures 反通胀措施 anti-recession 反衰退 bad assets 不良资产 bailout 紧急援助 balance of international payments 国际收支平衡base period 基期current ~ 当期 beggar-thy-neighbor populism 以邻为壑民粹主义benefits 福利fringe benefits 附带福利paid leaves 带薪假retirement plans 退休计划luncheon vouchers 工作餐餐卷subsidized canteens 伙食补贴perks 外快signing bonuses 签约金 big-ticket durable goods 大件耐用品 bondholder 债券持有者 bonus plans 奖励计划 boom 高涨 bottleneck 瓶颈；影响生产效率的障碍 bottom out 摸底；触底 broader economy 经济大环境 broader market 股市；大盘；大市individual share/stock 个股group shares/stocks 类股budget deficit 预算赤字 business conditions 商业状况；商情 Business confidence 企业信心business cycle 商业周期 Capacity utilization产能利用率 capital goods 资本品；资本性支出的采购对象capital-intensive sector 资本密集型企业chancellor （of exchequer）财政大臣 chief executive officer 总裁；首席执行官（CEO）coalition government 联合政府 collateral 抵押品 compensation 薪酬~ package 薪酬报competitive devaluation 竞争性货币贬值composite (index) 综合指数 consumer & business confidence消费者&企业信心consumer attitude 消费态度 consumer Confidence Index 消费信心指数（CCI）consumer fundamentals 消费基本面policy ~ consumer inflation 消费通胀core ~ 核心~ consumer installment credit 分期付款消费信贷consumer prices index 消费物价指数（CPI）core CPI 核心消费物价指数 consumer sentiment index 消费人气指数（CSI）consumer spending / outlays 消费支出consumerism 消费主义 cost-effective 高效节能 credit crisis 信贷危机 credit crunch 信用紧缩 Credit tightening 信用紧缩 creditors 债权人 crowding out effect 挤出效应 currency depreciation货币贬值 currency policy 货币政策