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《外贸英语函电》教案1

《外贸英语函电》教案1
《外贸英语函电》教案1

《外贸英语函电》单元教学设计

任课教师: $$$$

单元教学设计基本框架

第一部分:组织教学(时间:10分钟)

因为本单元是该门课程的第一次课,因此本单元两节课中,第一节课我们安排是课程的概述。通过同学都比较关心的国际贸易现状导出我们的课程教学。

第二部分:学习新内容

【步骤一】说明课程教学目的(时间:15分钟)

首先向学生呈现一份从网上截获的商机,要求大家仔细阅读后翻译,问学生在处理这样的信函时什么方面存在问题。引导学生了解《外贸英语函电》课程教学的学习目的。

【步骤二】说明课程教学内容(时间:15分钟)

引导学生一起回顾上学期国际贸易实务当中学到的知识,回答问题:一宗出口业务一般可以分成哪几个主要的阶段。

第一阶段:寻找贸易伙伴,建立销售渠道

第二阶段:对外进行洽谈

第三阶段:合同的履行

结合书本的目录介绍本课程授课的内容。

【步骤三】学习新知识

1、新知识导入(时间:20分钟)

向学生呈现两份不同格式的英语信函,请同学结合书上的内容回答问题,

从而导出我们接下来要介绍的内容:信函的格式。

2、新知识的介绍(时间:25分钟)

分别介绍书信常见的几种格式和每种格式的特点。

通过范文,分别介绍一封商务信函的结构。

【步骤四】总结(时间:5分钟)

我们回顾前面所学的重要知识点:信函的格式、信函的组成部分等。

单元教学设计基本框架

第一部分:组织教学和复习上次课主要内容(时间:10分钟)

回顾了上堂课的内容,在我们上堂课讲的例文中设计几个典型的错误让学生找出并修改,从而复习上堂课讲到的信函的构成等内容。

第二部分:学习新内容

2、写信的原则

【步骤一】提出问题(时间:20分钟)

向学生展示两份信函:

信函1:

Dear John,

Very many thanks to you, my dear friend, of the splendid present that you have sent me, and I feel deeply moved by this token of your affection. It is a great consolation for me, in my confinement to hospital by illness.

I am glad to tell you, I am making rapid progress toward health every day.

Looking forward to joining you at school as soon as possible.

Yours affectionately,

信函2:

Dear Mr. Hunter,

We hope that everything at your end is fine. We haven’t heard from you for a long time since the war broke out. We hope we could renew the business cooperation as quickly as possible.We confirm with thanks receipt of your first enquiry and look forward to your first order.

Best regards,

Yours faithfully,

Henry

让学生通过比较,发现外贸英语信函与一般信函不同点。从而引出下面的内容:写信的原则。

【步骤二】具体讲解写信的原则(时间:45分钟)

(1)Courtesy 礼貌

书信中应尽量避免使用那些过激、冒犯和轻蔑的语言。同时,及时回复来信也是礼貌

的表现。

(2)Consideration 体谅

a.写信时,应该强调收信人的态度,以最佳的方式表述自己的信函内容。

b.以肯定的态度为主。

(3)Completeness 完整

商务书信应包括所有必需的内容,在发信前应对全文进行仔细的检查。

(4)Clarity 清楚

写信人应尽量将自己的意思表达清楚,要做到:

a.避免使用词义模糊的词语。

b.注意修饰语的位置。

c.注意句子的结构。

d.认真而恰当地进行分段。

(5)Conciseness 简洁

①避免累赘冗长地表述。

②避免不必要的重复。

③使用简短的语句和浅显的解释。

④避免重复的表达。

⑤灵活正确地使用“事由行”。

(6)Concreteness具体

应尽量将书信写得准确、具体而生动。

(7)Correctness正确

正确不仅仅是指语法、标点和拼写方面的正确,而且还要求语言标准、陈述得当、数据准确,并要求正确理解贸易术语。

【步骤三】总结(时间: 5分钟)

通过学习,我们了解了外贸英语信函的格式及写作的原则,这些原则并不需要同学们死记硬背,而是要充分理解,将它们融入自己的外贸英语信函的写作之中。

单元教学设计基本框架

第一部分:组织教学和复习上次课主要内容(时间:15分钟)

回顾了上堂课的内容,从本周开始正式进入课程的学习。

提问:Working in an import-export organization, you are required to do three things:

回答:1. To translate incoming business letters written in English into Chinese.

2. To translate outgoing business letters written in Chinese into English.

3. To reply to your customer in English after reading incoming business letters written

in English.

导出我们这门课程教与学的三部曲。

第二部分:学习新内容

1、Establishing Business Relations

【步骤一】提出问题(时间:10分钟)

By what means can a businessman secure all the necessary information about a new market and a new customer?

?the introduction from the other connections

?take part in many kinds of commodities fairs

?In newspapers, from TV, through internet

【步骤二】讨论(时间:20分钟)

导出在获取客户信息时INTERNET的重要性,在插入一段视频后,要大家讨论:

What is Electronic Commerce ( e-commerce)?要求大家结合课本P209回答。

An application process of Internet and information technologies in doing business.

【步骤三】操作(时间:40分钟)

通过大家比较熟悉的淘宝网演示电子商务的三个功能,即:信息服务、交易和支付。

e-commerce includes the following phases:

The difference between traditional commerce and electronic commerce:

a lot of time and efforts to investigate advertise in mediums

contact the buyer seeing the goods, bargains, places an order and signs a contract prepare and send the goods pay for the deal in cash or by check or L/C

do business through internet or WWW instead of face to face

contact many to many without geographical constrains and time limitation buyers use browser to seek out the product list on the home page of the website place orders by click the keyboard or by e-mail. payment by EFT.

然后和同学们一起分析外贸企业可以利用网络平台开展电子商务的几种途径,向同学们介绍我们常用的电子商务B2B网站的基本情况。

【步骤四】总结(时间:5分钟)

总结本堂课讲的主要内容,下次课我们将在实训室里让学生进行实训,向大家解释实训的要求。

单元教学设计基本框架

第一部分:课程导入(时间:20分钟)

首先总结出上次实训中大家信函当中存在的几个问题:

1、信息的筛选

I am seeking to purchase socks at wholesale level. I prefer these be already in the USA but not necessarily made here. I am located in TN so I would prefer if they were in USA as per shipping expense.

2、行文的规范

Your firm has been recommeneded to us by searhed in alibaba.

If you are in interested,please contect us as soon as possible .we’re looking forward to your early reply.

I look forward to see your reply!

We will send our information for you , and we can deal with the price.

3、写信的原则

Luckly!We are a manufacturer of women shoes and

deal with current fashion trends and especially high

heels and bright colours.

We are a professional socks products manufacture

with 14 years experiences in China, offering over

100 various kinds of socks products and monthly

output up to 5 millions .We are the best manufacturer .

第二部分:学习新内容

通过学生实例的分析,引出我们这堂课要讲的内容:(时间:45分钟)

【步骤一】新知识介绍

I. Letters for Establishing Business Relations 建立贸易关系的常用书信

1.Importer Writes to Exporter

2.Self Introduction by Exporter

3.Exporter Writes to Importer

4.Self Introduction by Manufacturer

5.Manufacturer Writes to Importer

【步骤二】讨论(时间:20分钟)

要求大家在学习课本例文的基础上讨论:the Information in the Letter

1. the source of sender’s information of receiver

2. the sender’s intention of writing the letter

3. the business scope of sender’s firm

4. the reference as to sender’s financial position and integrity

【步骤三】总结(时间:5分钟)

总结本堂课讲的主要内容。

单元教学设计基本框架

第一部分:组织教学和复习上次课主要内容(时间:5分钟)

提问:建立贸易关系信函的基本结构是什么?

第二部分:学习新内容

【步骤一】提出问题(时间:5分钟)

在已经搭建好信函的基本结构后,分析例文,我们发现信函的每个部分还有什么特点?

【步骤二】导出新内容(时间:30分钟)

Some Useful Sentences on Establishing Business Relations建立贸易关系的常用句型

关于寄信人获得收信人情况的渠道的表达方式:

a.We have obtained your name and address from…

b.Your firm has been recommended to us by…

c.Through the courtesy of…,we come to know your name and address.

d.We owe your name and address to …

e.We are indebted to…for your name and address.

f.Your name and address has been given to us by…

g.We are given to understand that…

h.On the recommendation of…,we have learned with pleasure the name and address of your

firm.

(2)关于介绍寄信人公司业务范围的表达方式:

a. Our company deals with (handles, deals in, trades in, is in the line of) the import and

export of…

b. We specialize in the exportation of…

c. We are one of the largest…importers in our country and have handled with various

kinds of the products for about… years.

(3)关于寄信人资信情况的表达的方式:

a. Our bankers are the Bank of…They can provide you information about our business

and finances.

b. For our credit standing, please refer to the following bank:…

c. As to our standing, we are permitted to mention the Bank of …,as a reference.

【步骤三】操作(时间:45分钟)

总结出我们书写建立贸易关系信函的写作要点:

1、正确分析函电的类型,选择合适的信函结构

2、记忆常用的句型和词组

3、对信函的内容应该逐一对应回复

重新回到我们同学的例文,在学完后让同学思考如何回复客户的信函是比较合适的。

让大家完成书上的课后练习。

【步骤四】总结(时间:5分钟)

总结本堂课讲的主要内容。给大家布置一个任务:

以后每个单位学习后都要同学准备一个FREE TALK。时间5分钟左右,按学号顺序,每两个同学一组,模拟和客户谈判。

单元教学设计基本框架

第一部分:复习上堂课内容,导入课程(时间:10分钟)

FREE TALK

根据我们在企业面临的三项工作任务,本单位我们学习可以分三步走:

任务1:阅读询盘

任务2: 分析询盘

任务3:对询盘进行回复

首先请同学回顾在进出口贸易实务中学到的内容:什么是询盘?

第二部分:学习新内容

【步骤一】提出问题(时间:10分钟)

读并翻译PPT上的两段询盘,回答问题?

We have been importers of arts & crafts for many years. At present, we are interested in various kinds of Chinese Arts and Crafts and would appreciate your catalogues and quotations.

If your prices are in line, we trust important business can materialize.

We, therefore, ask you to make us your best offer on CFR Rangoon basis for 5,000 Men’s shirts (NO.G-3) .We believe we may secure some orders for you. We, however, would like to point out that unless your quotation is attractive to the buyers, it would be difficult to push the sale of your shirts successfully.

【步骤二】讨论(时间:65分钟)

采取小组讨论的形式:TEAM WORK POINTS:

1、分成9个小组

2、通读例文,找出其中重要的短语、句型,做好讨论记录,签上小组名单交上来。

3、推举一名同学发言。

【步骤三】总结(时间:5分钟)

总结本堂课讲的主要内容。在窜讲完后先给同学展示一个案例。

单元教学设计基本框架

第一部分:复习上堂课内容,导入课程(时间:5分钟)

FREE TALK

简单回顾我们上次讲述的例文,强调询盘和回复的写作要点。

询盘要简单、明了。回复要对询盘的内容一一回复。

第二部分:学习新内容

【步骤一】提出问题(时间:20分钟)

向大家展示一份信函:

李明是某服装进出口公司的业务员,收到一位在广交会刚刚结识的新客户的信函如下:

Dear Sirs,

We would like to buy Polo Pique T-shirt in large quantity. If you can meet our requirements as below, please quote us your best price on FOB CHINA PORT.

Description: Mens Polo Pique T-Shirt With 1 pocket and Emb. Yarn Dyed/Engineering Stripes.

Quantity: 100.000 pcs

Size Specs: S-XL. Chest - 42" - 48" and Length - 28"-29".

Fabric: 100% Cotton. 210 gms.

Packing: 1 Main Label, 1 Care Label, 1 Hang Tag. 1 pc in a Polybag.

Best regards.

让同学读、翻译。

【步骤二】讨论(时间:45分钟)

提出问题让学生讨论。

1、上述信函属于什么信函?为什么?

请同学发言,让后链接概念。

2、李明在收到上述信函后非常重视,马上核算出价格向客户报盘,同时为了使客户对产品更为了解还另外航空邮寄了几件样品。

你认为李明对此信函的处理是否得当?

请同学发表意见,链接到小提示。

3、试着对上述信函进行回复。

提示大家,怎么样既不正面报价,又对客户的信息做到了对应回复。

点评学生的例文,再给出一份参考例文。

【步骤三】练习(时间:15分钟)

【步骤三】总结(时间:5分钟)

总结本堂课讲的主要内容。

单元教学设计基本框架

第一部分:复习上堂课内容,导入课程(时间:5分钟)

FREE TALK

简单回顾我们上次询盘和回复的相关内容。

第二部分:学习新内容

【步骤一】提出问题(时间:15分钟)

Warm up :

某公司周一对外发盘,限本周五复到有效,周二国际市场价格上涨,但我公司未采取行动。客户于周三来电表示接受我方周一的发盘,上述情况下,合同是否成立?

请同学看小案例,然后回答问题。

回顾:构成有效发盘的条件。(三条)

【步骤二】讨论(时间:20分钟)

上述现象在实际业务中并不少见,如何减少这方面的风险呢?

1、撤回或撤销。

2、我们在实际业务操作中通常选择带有附加条件的虚盘。

回到首页,quotation按公约的规定,它应该称为invitation of an offer(发盘邀请)。它是没有约束力的,我们往往没有规定的有效期,并且往往带上附加条件。

This offer is subject to our final confirmation.

该报盘以我方最后确认为准。

This offer is subject to the goods being unsold.

该报盘以货物未售出为准。

【步骤三】讲解书上范文(时间:45分钟)

【步骤四】总结(时间:5分钟)

总结本堂课讲的主要内容。

外贸英语函电试卷B标准答案(1)

XXXXXXX卷面考核 XXXXXXX学年第 2 学期期末 《外贸英语函电》( B )标准答案 专业_班级经济命题教师 一、Fill in the blanks with the right word or words (2% for each, 20%) 1~5 C D B B B 6~10 B D C B B 二、Choose the appropriate word or words in the parentheses. (2% for each, 20%) 1~5 B A A B A 6~10 B A B A A 三、Translate the following sentences into Chinese.(3% for each, 15%) 1.从中国国际贸易促进委员会获悉,你们有意购买电器用品。 2.我们还想了解各类商品的每种颜色和花样的最低出口起售量。 3.所有报价以我方最后确认为准。除非另有规定或经双方同意,所有价格都是不含佣 金的净价。 4.另行寄上我方目录若干份,以便你方作出适当选择。 5.我方所报价格是经过紧密计算的。然而,为促进业务我们准备给你方5%的折扣。 四、Translate the following sentences into English.(3% for each, 15%) 1.We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you in the hope of establishing business relations.

国际商务英语阅读1 (1)

第2单元 出口、进口与对等贸易 辨认出口机会 出口面临的一个最大障碍就是信息的匮乏。通常一个公司的产品会有许多需求市场,不过由于许多需求市场都不在本国,基于文化、语言、距离以及时间的不同,公司很难找到这些需求市场。事实上全世界有180多个国家,各个国家之间又有很大的文化差异,这些使得辨认出口机会更加困难了。面对这样复杂以及多样化的市场,企业很多时候在寻找出口伙伴时显得优柔寡断也就不足为奇了。 国际比较 克服出口信息不对称的办法就是尽可能的搜集信息。我们先以德国为例。德国有一些贸易协会、政府代理商以及商业银行为企业牵线搭桥,帮一些小公司寻找出口机会。日本也有类似这样的商业机构,譬如日本国际工商业会社,总是积极地帮出口商寻找出口机会。此外,日本许多公司都是综合商社的分公司。综合商社是日本特有的综合贸易公司,由于办事处遍布全世界,它能够积极不断地为大大小小的分公司提供各种出口信息。日本、德国公司的一个最大优势就是能够为他们的出口企业搜集到世界各地的技术经验、出口信息以及其他资源。 与德国、日本那些竞争对手相比,美国的许多企业在寻找出口机会时就显得有些盲目,在信息搜集上处于劣势。这种差异一部分是历史上的原因。长期以来日本、德国都把对外贸易作为支柱产业,而美国一直到近期还是一个相对自给型的国家,对外贸易在美国经济当中只占据很小的一部分。虽然近两年美国对外贸易在国内经济当中的分量比20年前重了许多,然而美国依然没有一个类似于日本或者德国那样的商业机构帮助出口企业搜集信息。 信息来源 尽管美国处于劣势,美国企业也在不断提高搜寻出口机会的意识。美国商务部及其在全国各地的办公室是美国最大的出口信息源,其下属的两个独立机构——国际贸易局、美国对外商业服务中心都致力于为企业提供智力援助并且积极地帮助企业拓展海外市场。 他们为潜在出口商提供一份“光辉前程”名单,名单上列出了某种行业海外市场潜在经销商的名称、地址及联系方式。此外,美国商务部专门成立了一个针对海外14个主要出口市场的“比较购物服务”中心。企业缴纳很少的费用就可以获得一份某产品目标市场的顾客调查报告,报告不仅提供该产品海外市场的可销售性,而且对竞争者、比较价格、营销渠道以及可能的销售代表人员都作了详尽的描述。调查报告是由美国商务部的官员进行实地考察而得出的。 商务部还会组织一些贸易活动帮助潜在出口商与外界接触,拓展海外市场。在一些大城市举办的国际贸易展览会上,美国商务部也会组织出口企业参展。另外,美国

[北语]20春《外贸英语函电》作业4

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