体验商务英语3期末复习资料

商务英语一期末题型

（本表中精读单元指unit1,6,7,8,9,11,12，泛读单元指unit 2,3,4,5,10）

精读单元

Unit 1

Key words:

Luxurious

Durable

Stylish

inexpensive

Gross

Outsource

Renew

Snob

Alternative Offshore

Cardinal

sin

Phrases:

At retail value Under licence Round the corner Quality fashion items

Unit 6

Key words:

Advertisement

Committed

Strategy

Endorsement

Phenomenal

Expansion

Launch

Globalization

Daring

Consistent

Originality

Streamline

Experimental

Commercials

conviction

Phrases:

Do one’s talking

Phenomenal growth/extraordinary growth Take a gamble on

Spring to mind

Take off

Bet the future of… on…Reduce the impact of…

Unit 7

Key words:

cuisine

geography

socialize

punctuality

hierarchy

hospitality

craft

logo

counterpart contribute Phrases:

be thrown in at the deep end

don’t see eye to eye

get into hot water

break the ice

put sb’s foot in it

get on like a house on fire

a fish out of water

an eye-opener

Unit 8

Key words:

motivate: to provide with, or affect as, a motive; incite 使有动机，促动，激发

capacity: ability to receive or contain; holding power 容量；才能；性能

identify: to discover, perceive 识别，认出

retain: to keep hold or possession of 保持

competitive: well suited for competition 竞争的，有竞争力的strategy: skill in managing or planning 策略，战略

ensure: to make sure 确保

perform: to do (a task, etc.) 执行；履行

inspire: to stimulate or impel 鼓舞；激励

sheer: absolutely, utter 完全的，全然的

rival:rival /?ra?v?l/ CET4 TEM4 (rivalling,rivalled,rivals)

1.The world champion finished more than two seconds ahead of his nearest rival.

这位世界冠军领先离他最近的对手两秒多钟冲过终点。

2.The area is famous for its wonderfully fragrant wine which has no rivals in the Rhone.

这一地区以其极为醇香的葡萄酒而闻名，这种酒在罗纳河流域没有可匹敌者。

3.Cassette recorders cannot rival the sound quality of CDs.

盒式磁带录音机在音质上无法与CD相媲美。

headhunt: to attract employee(s) from another company by offering better pay and higher status挖走（人才）

empowerment: act of giving power to, authorizing 授权demotivate: to make someone lose a motive使失去动力regenerate: to cause to be completely reformed; reproduce 使再生；革

新

mentor: a teacher or coach 导师

commitment: promise; engagement 承诺，许诺；致力，献身

fast-track: to make it happen or progress faster or earlier than normal 使加速；使提前

loyalty: faithfulness 忠诚，忠实

minimal: smallest in amount or degree 最小的

Phrases:

shine through: 展现，透射出来

tend to: 倾向于，往往

take for granted：视为理所当然

push…to greater heights：将……推向新的高度

be indifferent to: 对……漠不关心

be keen to: 渴望做某事

Unit 9

Key words:

ruin

guarantee

access

dominate

survive tackle observe bankruptcy boom global import figure promote multinational ironic injustice victim

ban prohibit charity poverty

Phrases: along with phase out break into

grow into

on the basis of

secrecy n. 保密，隐蔽sweetener n. 好处whitewash n. 掩饰whistleblower n. 揭发者，检举人

Unit 11

Key words:

bribe n. 贿赂

compensation n. 补偿, 赔偿金corrupt adj. 腐败的confidentiality n. 机密，保密controvertial n. 有争议的cover-up n. 掩盖

disclosure n. 披露，揭发

ethic n.伦理

fraud n. 诈骗

fraudster n. 骗子

integrity n. 诚实，正直

law-abiding adj. 守法的litigation n. 诉讼

pornography n.色情文学questionable n. 可疑的，有问题的regulation n. 条例，规则

secrecy n. 保密，隐蔽

sweetener n. 好处

whitewash n. 掩饰

whistleblower n. 揭发者，检举人

Phrases:

address the issue 解决问题

con artist 骗子

come under pressure 感受压力competitive edge 竞争优势

face a treat 面临威胁

fight corruption 打击腐败

focus on 集中于

increase transparency 增加透明度insider trading 内幕交易

industrial espionage 商业间谍

slush fund 贿赂基金

sue sb. for sth. 控告，起诉某人犯有…罪take a lead 领先，起带头作用

withdraw a lawsuit against 撤销对某人的上诉

Unit 12

Key words:

bolt

phenomenon

catalogue

amazing

affordable

available

charismatic

humble

modest

chuckle

hierarchy

obsessive

reckon

maintain

eternal

Phrases:

hold together

at the core of

cost-consciousness

prefer to

attention to

go public

conflict with

stock exchange

withdraw from

step down

admit to

Sentences

1.The founder of the IKEA furniture empire travels economy class, drives

a 10-year-old Volvo and buys his fruit and vegetables in the afternoons, when prices are often cheaper.

这位宜家家居帝国的创始人乘坐经济舱旅行，开着一辆有十年历史的沃尔沃汽车，总是下午去买水果和蔬菜，因为这时价格往往便宜些。

2.What began as a mail-order business in 1943 has grown into an international retailing phenomenon across 31 countries with 70,000 employees.

宜家创建于1943年，当时仅仅从事邮购业务，现如今已经发展成为在全球31个国家经营，员工总数超过7万的国际化零售业巨头。

3.The concept behind Ikea's amazing success is unbelievably simple: make affordable, well-designed furniture available to the masses.

宜家之所以取得了令人惊异的成功，首先是因为它那简单得令人难以置信的经营理念：为老百姓提供设计精美而又买得起的家居。

4.He is determined that the group will not go public, because short-term shareholder demands conflict with long-term planning.

他下定决心不让宜家集团上市，因为股东的短期要求和企业长期的规划会有冲突。

5.Mr. Kamprad has been slowly withdrawing from the business since 1986, when he stepped down as group president. He maintains that he is still "too much involved and in too many details", although he admits to a distinct reluctance to withdraw altogether.

自1986年从集团总裁位置上退下来以后，坎普拉德先生就慢慢地从业务中淡出。尽管他承认自己非常不愿意退出，但他仍然坚持说自己是“参与过多，过问的细节太多。”

自主学习篇目重点句子和词汇/短语

(要求同学们看到理解并能翻译,不要求掌握词汇用法)

Unit 2

I. 重点句子

1. One case reported from America stemmed from an interminable delay in takeoff, when passengers were cooped up in their aircraft on the tarmac for four hours, without food, drink or information. Mass unrest is less common than individual misbehavior, as in the case of the convict who recently went crazy on a flight, attacked the crew and tried to open a door in mid-flight.

美国报道的一个案例就是源于无休止的延迟起飞：乘客被关在飞机里，在停机坪上等了四个小时，期间没有食物、饮料和信息。大规模骚乱比起个人行为不当要少见。一个已经宣判的案例里乘客在飞机上突发癫狂。他攻击机组人员，并试图在飞行途中打开舱门。

2. Modern aircraft are equipped with sophisticated air conditioning devices—but running them at optimum capacity burns up valuable aviation fuel. Many airlines routinely instruct their flight crews to run the systems on minimum settings. Campaigners for improved air quality claim that this can lead to irritability and disorientation.

现代飞机都配备了完备的空调装置——但要使其以最佳状态运行就会耗尽宝贵的航空燃油。许多航空公司通常指示飞行人员以最低设置来运行系统。要求改善空气质量的活动家声称这就会导致烦躁不安，并令人不知所措。

3. Cabin and flight crews, who are in the front line of the battle against disruptive and dangerous in-flight behavior, have called for stiffer penalties against the offenders. Management have also called for legislation—while denying that its cost-cutting practices have contributed to the problem.

面对破坏和飞行中的危险行为，战斗在一线的客舱和飞行机组人员要求给予肇事者更严厉的惩罚。管理层也在呼吁立法，不过同时否认其消减成本的做法也是问题发生的一个诱因。

II. 重点词汇/短语

Steep

air rage

stem from

interminable

be cooped up

tarmac

convict

cram…into

cabin ventilation

. sophisticated

optimum

aviation

irritability

disorientation

soaring

criticize

Bill of Rights

call for

stiff penalty

legislation

customer

dissatisfaction

contribute to

concession

Unit 3

1.Words and phrases Cutting-edge

Most admired Renovate

Explode with Industrial empire Competitive formula Jumpsuit Reinforce

Upbeat

Blazer

Abolish

Eliminate

Perk

rigorous

Time management People skills Decentralize Autonomy Fanatical about Visibly

Land a contract

Performance benchmark

Measurement

Intranet

2. Sentences:

1. The real power players of the company are its 135 supervisors, each of whom leads a team of up to 50 cleaners. These supervisors work with their teams to create their own budgets, do their own hiring and negotiate their own deals with customers.

公司有实权的员工是135名管理员，每个管理员带领一个不超过50名清洁工的团队。这些管理员与自己的团队一起工作，制定团队的预算，安排招聘，与客户谈交易。

2. Laptops and cell-phones are standard equipment for all supervisors at SOL, freeing them to work where they want, how they want.

在SOL,笔记本电脑和手机是所有管理员的标准装备。这些设备可以让他们到任何地点做他们想做的工作。

3. Cleaning services is the basis of our service contract, but it can easily be linked to other services. These include facility services (including reception, mail and messenger services) as well as security services, meeting and conference services, the maintenance of vending

machines, replacement of carpets, washroom hygiene services, green area services and versatile local laundry services for companies and their employees.

Unit 4

1.Business terms

1.1Consumers, clients, customers, shoppers,

1.2retailers, vendors,agents, wholesalers

1.3Discounters, department stores

2.New words and phrases

counter-attack,

stimulate,

adapt,

figure out,

combine,

vendor,

prototype,

novelty,

seduce,

merchandise,

enhance.

3.The sentences

1. As consumers demand better value and a more interesting and stimulating experience while shopping, department stores face a clear choice: adapt or die.

2. One of the main change is that more floor space is rented to vendors, in what is sometimes referred to as the show case business model: vendors design their own booths and are encouraged to be creative.

3. It has brought back excitement and novelty and is really seducing customers by developing the right merchandise, in the right quantities at the right time.

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三．课程教学内容 教学重点和难点 1. 重点：掌握各种商务活动情景对话中的语言要点及专业词汇 2. 难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的 新知识和商务活动的实战环节。 教学内容、目标和学时分配 教学内容教学目标课时分配 unit1communication 掌握4 unit2international marketing 掌握4 unit3building relationships 掌握4 unit 4 success掌握4 unit 5 job satisfaction掌握4 unit 6 risk了解0 unit 7 e-commerce掌握4 revision unit a unit 8team building了解 0 unit 9raising finance 了解 0 unit 10 customer service 了解 0 unit 11 crisis management了解 0 unit 12 management styles掌握 4 unit 13 takeovers and mergers 了解 0 unit 14 the future of business 了解 0 revision unit b 四．课程各教学环节的基本要求 课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和 听力练习，并通过看录像、vcd及听录音和mp3等多媒体手段提高 学生的商务英语听说能力。作业：练习章节语言要点及专业词汇， 布置角色扮演任务。mp3或网络资源听力练习。 课程设计：本课程注重把语言技能的训练和专业知识有机结合起来。除了课堂讲解，有些练习属于开放式的，要求学生理论联系实际， 认真独立地思考问题、深入探究问题、最终解决问题。在这一过程 中学生的表达能力同时得以锻炼。 4）测试： 测试方法：测试；闭卷；口试（其中平时成绩占30%；测试成绩占70%） 五．教学参考书

体验商务英语视听说 profile summary

Unit 1: Steve Morgan, a good dynamic salesman, is on the way to a job interview on Bateman Retail Technologies. But he is very nervous because his IT skills are not good enough to get the job. Jim, the security camera, wants to help him. He thinks that Steve has not prepared well for the interview as Steve does even not know what sort of products do the company sell. When Steve is thinking about the interview, Jim tells him that the first impression is very important for interview and encourages him to be confident. In the waiting room, Jim encourages Steve to chat with the lady called Jennifer who is the head of personnel but is mistaken as the one of candidates by Steve. They talk about many things like the expansion of the company. Steve tells her that he is taking part in an evening course to improve his IT skills. He also demonstrates his opinion about the on-line selling that no customer care, no customer loyalty. And few days later, with the help of Jim, Steve gets the job and successfully makes a deal with Jack Smedley. Unit 2: Hilary Baker is under a lot of pressure because there will be a big presentation about a web directory for inventors, called The Great ID,tomorrow. It is an important presentation for them because if Pablo Duarte, the European chairman, likes their idea, they will receive a great number of money invested by him and other investor. Because of the nervousness, Hilary decides to go back to the office to have another look of the material. Jackie goes with her and help her. Back to the office, they begin to rehearse the presentation. Hilary is too tense to finish the presentation. However, with the encouragement and help of Jackie,Hilary becomes better and better. While they are rehearsing, Simon, the partner of Hilary, comes back to the office with the same reason as Hilary. And then they go through the presentation together. Their efforts have been paid. The presentation is very successful. Both Pablo and Pik Sen are satisfied with their presentation. They also exchange present for each other and Pik Sen and Simon will go to the opera together. Unit 3: Jonathan and Katherine, the two senior directors of Preston Valley Racecourse, are talking about the problem of the racecourse which has lost money for the two years and is nearly bankrupt. Katherine suggests to ask the consultant for help. But Jonathan opposes to do so for worrying that the consultant wants to turn the racecourse into a theme park. Warren ,the owner of the racecourse, is 1.2 million dollars in debt and he has to put a proposal in front of the bank manager on Friday. Unluckily, he failed to get some suggestions from Jonathan and Kathrine. Jonathan wants to accept Warren’s suggestion of opening a riding school which would take too much time to bring in the profit they need and they also need to invest extra money but Warren doesn’t have another money to put in. Finally, as the time is limited, they have no choice but to consult with the expert. Therefore, they consult with Jean-Piere Dubois who is the best in the business. After the visit of the racecourse, Jean-Piere gives two suggestions. One is to sell part of the land and then use the money to relaunch the business. The other one is to sell the racecourse to the National Racecourse Association, which the future of the racecourse is guaranteed but Warren would not be the owner of the racecourse any longer. Katherine agrees on the first suggestion while Jonathan supports the second one. Warren asks them to think about it more cautiously and then make a right choice. After a heated discussion, Warren makes a decision to choose the second suggestion. One week later, Katherine don’t want to work for a big cooperation and leaves the racecourse for France to

体验商务英语综合教程4课本答案

Unit 1 Language review A: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.g Unit 2 V ocabulary A:1. monetary regulations https://www.sodocs.net/doc/4b5883437.html,ernment bureaucracy 3. political stability 4. buying habits 5. economic situation 6. income distribution C:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d Reading F: 1 . a 2. a 3. a 4. a 5. a Unit 3 P23 vocabulary A Positive meaning:build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest！！！！！ B Very bad Very good Stormy strained cool amicable friendly close excellent C 1—5: e d b a e P26 Language A a---J: 9 3 2 4 8 1 5 7 10 6 B 1—5get on count on build up hold on to put(it) off 6—10sounded out let(us)down set up draw up call(it)off Unit 4 P33 Language review 1—4: present simple past simple present continuous present perfect P34 Vocabulary C 1—5: overtook outstripped outbid outvote outmaneuvered

体验商务英语课后答案unit6

Unit 6 Trade Part I Business V ocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. 1 They’ve ______B______ us a very good price for the consignment. A offered B quoted C presented D supplied 2 If you can’t ________A________ the delivery date, let us know as soon as possible. A meet B make C produce D decide 3 We _______D_______ in distributing high quality wines. A sell B bring out C handle D specialize 4 We would appreciate it if we could be B your sole distributor. A pointed out B appointed C acted as D represented 5 We have _______B_______ Julian Montero, the Argentine supplier of the wine we are importing. A contacted with B contacted C linked to D linked 6 Please ________C________ a letter of credit to cover the shipment. A make B produce C open D draw 7 We look forward to receiving a copy of your letter to your ______D______ bank in Argentina as soon as possible. A corresponding B corresponded C responding D correspondent 8 Since we’ve not ______B_______ you before, we’d like to be paid by banker’s draft A dealt in B dealt with C dealt at D dealt for 9 It creates its own branded products but also makes guitars _________B________ distributors’ specifications. A at B to C in D by 10 The two companies have had some initial ________D________ by fax and now face-to-face meeting is required.

体验商务英语(第二版)课件第2册案例Dear Ms

Dear Ms. Wang I am writing to thank you for your kind and efficient assistance to make our conference so successful. All our participants said that your staff were friendly and helpful. The conference rooms were well-equipped and everything worked perfectly throughout the conference. In addition, I would like to send my special thanks to the staff in your restaurants: the food was excellent and was served quickly, which was extremely important at lunchtime as we only had a 45-minute break. Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organizing in two years’ time. Yours sincerely (103 words) Dear Mr. Robinson I am writing to complain about the facilities and the service during our recent conference at your hotel. We organized a successful conference at the Plaza two years ago, but this time we were very disappointed. The most serious problem was the interpreters from the agency recommended by your hotel. They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings. Considering the inconvenience we experienced at your hotel, I suggest a 20 percent reduction in the bill for the conference. I am looking forward to receiving your prompt reply. Yours sincerely (101 words)

商务英语视听说教学大纲

商务英语视听说教学大 纲 -CAL-FENGHAI-(2020YEAR-YICAI)_JINGBIAN

《商务英语视听说》教学大纲 （2007年1月制订） 课程编号： 课程名称：商务英语视听说 英文名称： Business English—Viewing, Listening & Speaking 课程类型：必修课 课程性质：专业基础课 总学时：68 讲课学时：36 实践学时：32 适用对象：商务英语专业、应用英语专业二、三年级学生 先修课程：基础英语听力课 一、编写说明 (一)制定大纲的依据 我国高等职业教育、普通高等专科教育和成人高等教育的教学目标是培养高级应用型人才，其英语教学应贯彻“实用为主，够用为度”的方针。本大纲以教育部《高职高专教育英语课程教学基本要求》以及《高等学校应与应用能力考试大纲》为依据而编制。大纲的各项规定可作为教学安排、教材的选择及教辅编写、教学质量检查的依据。 (二)课程简介 《商务英语视听说》课程是为培养“英语+专业”的应用型涉外人才而设置，旨在培养学生在各种商务环境下熟练运用英语知识与技巧的能力，内容涉及国际贸易的全过程，包括：能够听懂语速为130词/分钟左右的商务会话或陈述，能掌握其要点和相关细节，并领会说话人的态度、感情和真实意图。内容涉及日常问候、接听电话、约会安排、招聘面试、会议组织、产品描述、价格谈判等商务活动。 (三)课程的地位与作用 该课程是学习商务英语其他相关课程的基础课程，他为学生提供一个关于商务英语学科的入门介绍，并对商务英语情境有整体的认识。

(四)课程性质、目的和任务 《商务英语视听说》是为高职高专英语专业--商务英语及应用英语专业（涉外文秘方向）的学生开设的一门综合语言技能课，是必修课程之一。该课程的主要任务是培养学生进一步提高语言应用能力，特别是用于国际商务的专门用途英语。该课程突出自主、互动的学习过程，使学生学以致用。在教学过程中注重国际商务实践能力的锻炼，在商务活动的情境中既熟悉了国际贸易流程，又学习了相关英语的应用。 (五)与其他课程的联系 《商务英语视听说》课程是我校商务英语专业学生在接受《国际贸易实务》，《市场营销》、《商务英语口语》等课程的延伸，目的是对学生进行正规的，严格的听说技能训练，有计划地、逐步地提高学生的听说水平，学生通过商务英语视听说语言要点，商务情景实践以及综合技能训练，逐步获得商务英语交际能力和操作能力。 二、大纲内容 (一)教学目的 本课程以视，听，说综合技能训练为主要教学目的，旨在培养学生在商务环境中正确理解并恰当使用英语的能力。本课程以多样化的输入手段，通过学习有关商务活动的实用材料，听录音磁带或CD，看录像，使学生获得生动、丰富、效果好的语言形式、语言知识、文化背景知识与信息的输入，熟悉并掌握主要的商务语言和用法，提高对文化差异的敏感性。 在听力方面要求学生能听懂正常语速为每分钟约140-180个单词的商务活动的谈话，类型涉及电话，采访，讨论，演讲，会议发言等。要求学生能正确辨认听觉信息，并做出适当判断，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。 在口语方面，通过各种口语活动有效地提高学生的口头输出能力，使他们能够对听觉信息做出恰当的反应，并运用正确，得体的英语讨论各种商务和日常生活的话题，进行电话交谈，客户接待，商业谈判，作简单的会议发言，商

体验商务英语综合教程3中文双语对照版

体验商务英语综合教程 3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker , is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its lastcompany-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰(Coach)就是一个经典的例子。在过去的 五年中，它通过仅在低成本市场生产来提升毛利率。在2002 年的3月，它关闭 外包。 了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部 Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence forten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉(Burberry )在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特 许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。 Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe. 为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。

《商务英语视听说》课程标准

《商务英语视听说》课程标准 一、课程简介 《商务英语视听说》课程通过“视”“听”“说”三位一体的教学模式，最大限度地激发了学生学习的积极性和主动性，培养学生对真实交际场合中各种视听材料的理解能力和表达能力，语言的实际运用能力和交际能力，使学生能够熟练运用英语进行外贸业务、外事接待、英文翻译、公文处理等工作，能够更好地认识和理解英语国家的政治、经济、文化等背景方面的知识，同时培养学生良好的职业素养、职业道德和爱岗敬业精神的高级技能型人材。 二、课程性质与定位 （一）课程性质 《商务英语视听说》是商务英语专业的职业能力课程，同时也是一门必修课程。

（二）课程定位 《商务英语视听说》课程的课程定位是适应高职商务英语专业学生职业岗位的需要，通过视、听、说帮助学生了解和巩固相关的商务知识。本课程强调语言技能的训练与商务英语知识的融合，强调应用能力的培养。本课程的先修课程为《英语听力》和《英语视听说》。 课程开设的对象为商务英语专业三年级的学生，开设学期为五学期，每学期周课时4，总计64课时。 三、课程设计思路 本课程遵照教高[2006]14号、教高[2006]16号、教高厅函[2007]47号等文件精神，依据本专业的人才培养方案，确定本课程的目标和教学内容，具体遵循以下原则：（一）目标设定：面向淄博区域经济商务职业岗位，把增强学生的职业适应能力和应变能力作为课程目标的基本要素，培养学生商务方面的英语听说能力，进而提高商务交际能力和国际贸易能力。 （二）教学内容的设计：突出对商务职业素养的养成和旅游技能的训练，强调商务和旅游及酒店工作中英语语言的使用。立于基本，立于实用，立于实践，培养学生的学习能力、应用能力、协作能力和创新能力。 （三）改革教学方法与手段，按照“教、学、做”为一体的总体原则，根据课程特点选择教学方法，推广情境教学、案例教学、项目教学、任务教学等教学方法。另外，积极探索校企合作的教学模式，推进产学研结合。 （四）利用现代技术：极大地利用现代网络技术，为学生提供课文学习所需要的教学资料，背景知识等。通过多媒体等现代技术手段为学生选择不同水平级别的材料或模块学习。建立网络学习资源库，集多媒体技术声音、图像、文字、动画于一体，使教学形象化、立体化，生动化，调动学生学习的积极性，提高学习效率，有效培养学生自主学习能力，提高英语语言应用能力。 四、课程培养目标