Unit5-8商务英语3形考答案

Unit5

一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）1、— May I suggest the sales start on or about October 1?

— .A. What do you mean? B. Isn't it a very new idea here in this city?

C. Great. We can start to prepare for the big event.

答案：C 解析：本题考核“提出建议”和“表达赞同”的交际用语。提出建议的时候，可以使用may I suggest, you had better, why don't you等；表达赞同可以说I agree with you, great，you said it，it's a good idea，great…等，所以答案是C。2、— What kind of music are you going to have in the background?

— Light ones. .

A. I have a totally different idea.

B. It makes the audience feel comfortable.

C. I think we can run billboard advertising. 答案：B解析：本题考核“what 提问的细节提问”的交际用语，需要直截了当有针对性地给予回应。题干中，给出了 Light ones, 表示“轻音乐”。三个选项只有选项B（它给人以舒适的感觉）符合语境，所以答案是B。

3、They have signed the _______ to export textiles. A. content B. contract C. contact 答案：B 解析：名词content意为“内容”；contract意为“合同”，contact 意为“接触”。句子的谓语动词是sign“签订”，宾语应为“合同”，所以答案是B。

4、We will _____ an order with your company for digital cameras. A. reserve B. book C. place 答案：C 解析：本题考查动词place与order的搭配。reserve意为“预定（桌子）”，如reserve a table 订桌子；book 意为“预定”（票），如book

a ticket 订票；place an order 是个固定搭配，意为“订购，下单”；故选择C。

5、We usually keep a large supply _______ stock. A. at B. on C. in 答案：A 解析：介词短语in stock是个固定搭配，意为“有现货”；选项B和C是错误搭配，所以答案是A。

二、阅读理解（每题10分）

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。

There are eight traditional functions of marketing:

Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.

Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.

Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.

Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.

Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.

Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.

Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.

Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.

1. It is very important to understand buyers'behavior. 正确

2. Marketers usually use different selling methods. 正确

3. Marketers ignore transporting costs and services. 错误

4. Both transporting and storing are the aspects of the physical distribution of products. 正确

5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible. 正确

Unit6

一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）

1、—Good morning. Far East Logistics Company. .

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III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.

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3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商

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