BEC口语常考话题

主题1：出差

前期准备

accommodation：book a hotel with adequate working facilities（such as fax machine, internet access, computers）

transportation：choose a convenient/suitable means of transportation

费用

hotel bills, traveling expenses, public transportation fares, fax or telephone charges, client entertainment expenses

考虑因素

?cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world

如何应对出差中的问题:

?become sensitive to the cultural difference

?be open-minded

?respect native culture

?consider cultural taboos

?the staff should acquaint with differences in language, laws and social customs ?relocate the employee to work abroad to experience different working style

主题2：员工培训

培训内容+ 培训带来的好处

?communication skills +avoid misunderstanding；get the work well done

?customer service +it is critical to meet customers' needs；increase customers' satisfaction

?interpersonal relationship + enhance mutual understanding and trust

?computer skills + it is important for conducting administrative and offer tasks ?safety training + give practical advice for avoiding getting hurt

?business ethics +customers's loyalty and trust to the company

重要性

从公司发展的角度看：

enhance company image

increase productivity

从雇员的角度：

?increase job satisfaction

?boost morale（among employees）

?enhance efficiencies in process which result in financial gain

?reduce employee turnover/retain employee丨什么是turnover？点右边查看：?acquire more practical skills that is beneficial for the personal development

?ensure employees have greater commitment in their work/continue effort

?ensure employees keep up with the latest information for market trend

?help them have a clear idea of future job

如何使培训有成效

?Good preparation ensures effective training

?maintain a positive energy and attitude

?fully equipped facilities

?meet the training needs/requirements

?company budget

?well-organized materials

如何鉴定培训是否具有成效

?organize a relevant test

?to conduct a survey to participants to see whether they have any improvement in the work performance

?whether the training address the issues/solve problems

主题3：激励员工留住员工

措施：（具体措施+好处）

?offer financial benefits/bonus

?effective training

?provide cozy/comfortable working environment + feel at ease/increase efficiency

?paid holiday

?profit-sharing plan

?stock option

?constant communication between the employer and the employer

?flexible working hour+ balance work and life/reserve time for family, hobby or personal development

?offer some special gift that meet employees' expectation

?opportunities for promotion

?offer physical health check-up for the staff/membership or discount at health and fitness club

主题4：招聘Recruiting

内部招聘internal promotion

优点

?have more motivational value

?boost maral

?encourage employees to continue effort

?give other employees anticipation of promotion

?reduce the orientation and training cost

?make good use of abundant human resources

缺点：if not fair，it will lead to internal conflict

内部招聘的具体做法：a selection test/well-designed interview/check record of past performance/appraisal

外部招聘external recruitment

优点：

?receive a source of new ideas/latest knowledge

?avoid unfair selecting

?be contributable to company's overall growth and success

缺点：

?discourage morale

?increase training cost

主题5：广告宣传方式

各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）

?Internet(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customes + may be annoying

?Television：reach vast audience + high cost；people often change channels ?Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly ask a recruitment

company :professional + high cos；cannot find the right person

?radio：low cost

?give out free sample：give a personal experience

?send direct email to target customers：get a mailing list of target customers；

attract potential customers + people often ignore or just delete it immediately without open （should use attractive headline）

?give out leaflets

主题6：商务会议

agenda（key point）：set out in advance to state date, time and location；inform them of all the items to be discussed together；ask them for suggestions for items

venue：choose a suitable venue；with convenient transportation；big enough to accommodate all the participants；

facilities：fully equipped with necessary facilities such as overhead projecter, fax, telephone, computer with access to the internet

the size/length of the meeting

集会的目的：

?keep on track of market trend

?gather ideas to reach more workable final decision

?offer platform to share valuable experience

?exchange views to solve problem .

其他形式的集会活动

?buffet dinners

?afternoon teatime

?sightseeing tour

?an reward ceremony

参会需要带的文件

?work plans

?analysis for market trend and development

?sales report

?related figures/data give a overall picture

?useful for setting goals/targets

参加会议需要注意什么(会中):

?listen carefully :show respect to others；benefit from their views

?take notes：ensure not miss the important items；useful for later reference 主题7：缓解工作压力/应对繁重工作表现

?consistently working late

?working through lunch

?come to work even when ill/often ask for sick leave

?rush to meet tight deadline

?bring work home

后果

?high turnover

?poor performance

?in low spirit

?lower productivity

应对措施

?time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work

?flexible working time + balance work and life

?provide some sports facilities/organize sports activities + enhance employees’ health

?encourage to take up a hobby + get off the fatigue

?provide coffee rooms and nutritious refreshment + help to relax

?provide childcare/eldercare/transportation facilities + help to cope with these responsibilities

主题8：解决公司危机的措施：

?issue a news release make arrangement for the victims

?offer all kinds of assistance

?offer some compensation

?assign some staff to their family to help to cope with tragedy

?organize some related training program

?recall all the product from the market to prevent possible danger

主题9：公司选址/迁址

考虑因素：

?get closer to the target market

?cheaper labor cost；low rates of corporate tax

?convenient public transportation

?avoid competition

?consider expansion potential

?better working environment ：boost business；lead to higher-quality performance；increase company's profits

主题10：市场营销（产品相关的话题）

产品属性：brand；price；quality；after-sales service；reputation；reliability 价格的制定

影响因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes

产品推销/推广目的

?aim at target market；

?promote product efficiency；

?meet and beat fierce competition capture a large market share 方式

?launch an advertising campaign

?personal selling：employ some experienced salespeople

?sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest publicity：mass media

好处

?attract potential customers

?boost the sale of product

?encourage customers to try new products

客户服务目的

?increase the level of customer satisfaction；

?meet customers' expectation；

?improve the standard of customer service

提高服务质量的措施：

?Have an after-sale services supervision system

?staff training program (improve staff friendliness；the speed of service；learn to deal with customer complaints)

?check sales figures regularly

?obtain feedback from customer (set up a hotline；conduct a survey) 留住顾客

?understand what the customer needs

?provide high quality product and good service

?offer some discount to regular customer

?upgrade interior decoration

主题11：招待客户

招待方式+具体目的

?arrange a big welcoming dinner+ show warm welcome/hospitality；make them feel at ease；set a stage for conversation and potential business

?show them around our company, especially the best part + give them an overview of our facilities and production methods

?take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage their

busiess interest in china；have a chance to take in the local flavor