剑桥BEC真题中级第二辑口语解析(Part 2)

第二辑Test 1

Topic A: WHAT IS IMPORTANT WHEN ……?

Entertaining clients

●Types of activities

●Cost

【词汇＆短语】

促销赠品Complimentary presents 迎宾室Hospitality room

招待费Entertainment allowance 定制Customize

针对个人Personalize 有目的的Purposeful

商业目的Business objectives 客户需求Customer demand

包间Compartment 舒适的Cozy

【句型点击】

●间歇、停顿

How shall I put it? 怎么说呢？

Well, what I trying to say is…….. 我想说的是……..

I’d like to begin by……

●个人想法

In my opinion, I’d say that…..

The point is that…….

Well, we should….

【参考范例】

Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.

When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful.

Cost is anther importan t factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based.

Topic B: WHAT IS IMPORTANT WHEN ……?

Choosing retail premises to rent

●Location

●Length of contract

【思路点拨】

【词汇&短语】

房东landlord 利润空间profit margin

租户tenant 房屋结构building structure

可持续发展sustainable development 合同到期exploration of contract

繁荣boom prosperity 续签合同renew the contract

租金rent 押金deposit

【句型点击】

●观点阐述

Well, it seems to me that…….

T hat’s true, but on the other hand…..

●追加观点

That’s just what/all I was thinking…..

Well, the point I’m trying to make it that……

Another thing I want to mention is……

【参考范例】

When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business.

Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailer’s sustainable development.

What’s more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation.

Topic C: WHAT IS IMPORTANT WHEN ……?

Deciding on packaging for products

●Image

●Production process

【思路点拨】

【词汇&短语】

包装材料wrapper，packaging material 不可再生资源non-renewable resources

包装设计package design 有利环境的environmental-friendly

顾客的青睐customer favor 肤浅的，表明的superficial

【句型点击】

●自然过渡

How shall I put it? 怎么说呢？

Actually…..

That’s just how I see it …..

●个人观点

Personally, I thi nk…..

Frankly, I think….

【参考范例】

Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.

First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winn ing customer’s favor.

On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.

Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.

第二辑Test 2

Topic A: WHAT IS IMPORTANT WHEN ……?

Selecting staff for promotion

●Attitude to work

●Current performance

【词汇&短语】

空缺职位vacancy 人事部personnel

行政管理部administration 公关public relations

总部head office 工资wages and salaries

管理技能managerial skill 职业前景career prospect

人力资源部human resources 团队协作teamwork

【句型点击】

●常用开始语

Thank you for your question

The answer is…

Let me start with….

In my view

It is very likely that….

●表达观点常用句

What I am thinking is….

Let me make my point very clear.

It is crystal clear that…..

There is no doubt that…..

I am into the first opinion..

【句型点击】

When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.

Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability.

Thirdly, you can’t ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in one’s career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.

Topic B: WHAT IS I MPORTANT WHEN ……?

Considering a career change

●Further study or training

●Opportunities for future promotion

【词汇&短语】

实际工资real wages 合并merger

最终目标ultimate goal 个人收入personal income

坏的影响adverse effect 工资价格螺旋上升wage-price spiral

精明的讨价还价交易horse-trading 无形资产intangible assets

资格qualification 投资回报return on investment

【句型点击】

●更倾向于某一个选项

I would take …….. as my priority 我会把……..作为我的首选项。

The pros of …….. Outweigh its cons. ……..的优点多于它的缺点。

It is more essential to …….。………更加重要。

………is a wiser choice. ……..是更明智的选择。

We are strongly tempted to……..

It is apt to……..我们会倾向于……

I would choose A over B. 我会选择A，而不是B

●表示两者缺一不可

They are two sides of the same coin.

They are interdependent and are equally important. 他们相互依存，同等重要

A is the bearing of B. B依赖于A

It is impossible to talk about A Without mentioning B.

【参考范例】

Well, career change. That is an interesting topic. As the old saying goes, look before you leap. You’d better be very careful when you make such big decisions. To begin with, further study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills; your job will be safer. Furthermore, opportunities for further promotion also play important roles here. Promotion means more salary and therefore better living conditions. Therefore, we are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job. But it is only half the story. You have to consider about the best development of your potential. In other words, you have to be very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned, I will choose a career that I can fulfill my dream. I mean, if it is not highly paid, I don’t care, I will choose a career I like over opportunity of promotion.

Topic C: WHAT IS IMPORTANT WHEN…?

Planning an advertising campaign

●Market research

●Select appropriate media

【思路点拨】

【词汇&短语】

广告代理商advertising agency 购物点广告p. o. p. advertising

区域抽样area sampling 视听广告audio-visual advertising

促销广告sales promotion advertising 路牌广告billboard advertising

站台广告platform side advertising 品牌偏好brand preference

受众构成audience composition 户外广告outdoor advertising

【句型点击】

提出自己的看法

To achieve this goal, it’s better to

It is more preferable to …… ……..的做法更可取。

Better do A rather than do B。最好A, 不要B。

The schedule should be arranged as follows…….

………is the soul of an enterprise.

We should put ……..as the first consideration.

More flexible methods should be taken. For instance…….

We should follow international practices to ………

●使用表达有层次的连接词

First and foremost

Last but not the least

Furthermore

In other words

【参考范例】

Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important.

第二辑Test 3

Topic A: WHAT IS I MPORTANT WHEN ……?

Choosing transport for a business trip

●Convenience

●Cost-effectiveness

【词汇&短语】

一揽子交易package deal 出发时间departure time

优待票excursion pass 途中转机、转车stop over

宾馆预订hotel reservation 晚点delay

【句型点击】

……other things being equal 同等条件下

It is not uncommon to …. 很常见

…… to seal the deal with 与…..谈妥某事

…… without any doubt….

【参考范例】

When choosing a transport for a business trip, convenience should come first. I mean, other things being equ al, you should choose the one that takes your minimal effort. In business world, time is money. You don’t want delayed departure time or unexpected stop-over on the way. At the same time, it is not uncommon to refund a ticket or change a one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we will choose it. Secondly, cost-effectiveness is also important. If a transportation company can offer us excursion pass, why not make it our choice? Thirdly, the quality of the transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the

deal with your business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.

Topic B: WHAT IS I MPORTANT WHEN ……?

Aiming for promotion

●Quality of performance

●Company loyalty

【思路点拨】

【词汇&短语】

由……负责be in charge of 热情的enthusiastic

重要的，关键的crucial 细小的工作small errands

长期的long-range 价值merit

管理的administrative 监督supervise

【句型点击】

That is to say…..

It is very crucial to……

…..i s known to all

【参考范例】

If you are aiming for a promotion, primarily, you should show a satisfactory performance. That is to say, if you want to be in charge of something, you start from small errands and show your long-range merits. You have to show people what you are capable of. This is very crucial. Secondly, demonstrate your loyalty to the company, because no manager wants an outstanding but undependable to take an administrative role and supervise a department. Thirdly, show your intelligence in the field you are working, face to the challenge that others fear to take, and then, your professional skills would be known to all. The last point, try to build an easy-going and enthusiastic personality. A brilliant yet not welcomed employee is definitely not qualified for a promotion.

Topic C: WHAT IS I MPORTANT WHEN ……?

Exporting goods or services for the first time

●Personal contacts

●Professional advice

【思路点拨】

【词汇&短语】

个人交往personal contact 质量检查quality inspection

商业信用commercial integrity 互利mutual profit

商业原则approach to business 不变的宗旨permanent principles

【句型点击】

……..conclude business with….. …..与…….做成生意

……..can do no harm

……..is the soul of an enterprise

……..is no exception….

【参考范例】

If you are in the exporting business for the first time, you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business and commercial integrity of each other, and then conclude the exporting business. Besides, some professional advice from experience exporters can do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound reputation, you have to put quality as the first consideration. All products have to go through strict inspection before they are launched into the market. Lastly, negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is therefore preferred if contracts are honored and commercial integrity is maintained. It is a permanent principle.

第二辑Test 4

Topic A: WHAT IS I MPORTANT WHEN ……?

Dealing with complaints from clients

●Offering an apology

●Suggesting a solution to the problem

【词汇&短语】

澄清、阐明clarify 反馈feedback

训练有素的well-drilled 不便、困难inconvenience

客服代表customer service representative 名声reputation

跟踪follow up 重视value

【句型点击】

●常用小结句

From the above information, it can be shown that……..

Before the close, let me just summarize the main points.

Shall I just go over the main points?

表达观点常用句

In my opinion, we should…….

I’d like to point out…..

Let me emphasize ……

【参考范例】

When dealing with complaint from clients, we should always start off with an apology. A customer for us is just a master for his servant. It is unwise to argue with our clients especially when they are angry. An immediate apology is what clients down quickly. Until then can we clarify the facts and suggest a solution to the problem. Clients expect their complaints to be taken seriously and look forward to speedy replies, so well-drilled customer service representatives should insure clients that their problems will be taken care of quickly with limited time.

In addition, as an important part of dealing with complaints from clients, we must follow up the solutions and clients feedbacks. We should make phone calls to clients and ask them whether their problems have been successful solved and probably we may apologize again for the inconveniences we have brought to them clients will be happy with such calls and change attitudes towards our company. A prosperous business depends on returned customers and rep utations. It is common to have clients’ complaints, but the key lies in our increasingly improved product quality and customer service. We must have every clients feel that he/she is valued and respected.

Topic B: WHAT IS IMPORTANT WHEN ……?

Setting prices for new products

●Production costs

●Competitors’ prices

【词汇&短语】

维持maintain 轻率地，盲目的blindly

买方市场buyers’ market 稳定性stability

努力获取go for 目标客户target customer

残酷的cruel 性价比performance price ratio

对手、竞争者rival 潜在客户potential customer

【句型点击】

●开场白

That’s a rather a difficult question, but maybe/perhaps……..

There are two points I’d like to make…….

By and large….. 总的来说….

●解释前面所说的话

That is to say……..

To put it in another way…..

What I mean is…..

【参考范例】

When setting price for new products, first we should take production costs into consideration, production costs should be covered in prices and selling below cost can not help businesses maintain a healthy development. For newly-established companies, however, in order to capture the public attention to their companies and brand, they might set prices below their product costs for a brief period.

Secondly, competitor’s prices is another important factor in pricing, today’s market is mainly buyer’s market when all customers would go for higher quality with lower price. To survive the cruel competition with rivals, we should always keep competitor’s price in mind. Customers will make decisions based upon pric es, service and prod uct quality. Of course, we can’t expect occupy the market by lowering price blindly, which will destroy the stability of business.

What’s more, when pricing, we should clarify our target customers. Different types of customers have different senses of prices. Some customers believe that higher prices mean higher quality, while others only pay attention to performance price ratio. Correct pricing policies should satisfy different tastes of potential customers.

Topic C: WHAT IS IMPORTANT WHEN ……?

Aiming to reduce staff turnover

●Financial incentives

●Career structure

【词汇&短语】

员工流动staff turnover 人口流动性population mobility

解决、想出figure out 精神旺盛地vigorously

付给报酬过低underpay 培养cultivate

福利金financial incentive 归属感sense of belonging

【句型点击】

Well, the point I am trying to make is that…….

Well, what I’m trying to say is that……

That is exactly my opinion.

I think/feel/believe that…….

You mentioned that……., but, in my view….

Just let me finish.

【参考范例】

Managers and company owners have always been frustrated by staff turnover and they are trying to figure out what they can do to retain people longer. Fundamentally staffs do the jobs they are paid for. If they feel being under paid, they will gradually lose interest and enthusiasm in their work and finally find a better-paid job that they are worth. Therefore, financial incentives are important retaining staff. If staffs are satisfied with their financial benefits, they normally could deal with the negative feelings toward their jobs.

Career structure is another important element in reducing staff turnover. Nowadays, with increased population mobility, people changed jobs more frequently then they used to. If they are not motivated in their present jobs, they probably would go for new challenges in life. So employers should pay close attention to the career development of their employees and confirm their confidence in the future of themselves and the business they work for.

In addition, employers should vigorously develop their enterprise culture and cultivate sense of belonging among employees. In that way, staff would hesitate to leave their jobs because they are already regarded themselves as the part of units.