English report

Contents

1.Marketing research proposal------------------------------------------- 2 1.1 Introduction------------------------------------------------------------------ 2 1.2 Research objectives --------------------------------------------------------- 2 1.3 Research plan ---------------------------------------------------------------- 3 1.4 Research methods ----------------------------------------------------------- 3 1.5 Timing arrangement -------------------------------------------------------- 3

1.6 Fees --------------------------------------------------------------------------- 3

2. The analysis of research results---------------------------------------- 4 2.1 General information of the research--------------------------------------- 4 2.2 The result analysis of the questionnaire----------------------------------- 4 2.2.1 The purpose of learning English in college---------------------------- 4 2.2.2 The most weakness of language skills in learning English-----------5 2.2.3 The time of spending on practice English after class everyday----- 6 2.2.4 The good opportunity to practice oral English------------------------- 7 2.2.5The function of foreign teachers at improving students’ English

communication skills----------------------------------------------------- 8

2.2.6 The most important factors for the college teachers------------------ 8

3. Conclusion ------------------------------------------------------------------- 9

4. Suggestions of English study ------------------------------------------ 10 4.1 Setting up objectives of learning English--------------------------------10 4.2 Building confidence in learning English-------------------------------- 10 4.3 Surrounding yourself with English--------------------------------------- 10 4.3.1 Listening to native speaking as much as possible ------------------- 11 4.3.2 Watching English Films and Television ------------------------------ 11 4.3.3 Listening to English Music --------------------------------------------- 11

4.3.4 Teachers should educate the college students correctly------------- 12

5. Appendix-------------------------------------------------------------------- 13

1. Marketing research proposal

1.1 Introduction

This world is a mixture of culture s, and it’s necessary to improve the understanding between people from the different parts on earth. On campus in China, proficiency in English has become one of the important standards be used to evaluate a person's ability. Before students go to college, English is a required course. English is also a required course for university students. In our school, it can be seen that many students study English everyday and everywhere, but according to an investigating, a large number of them are not good at English, and the pass rate of CET is extremely low. Talking with them, you can find that different people hold different opinions on English learning. Some of them learn English frequently, but the result of study is not satisfied; other students, who learn English not very often, can get a good command of it. In addition, this research would also indicate the result of why some students do not want to learn English, but they still learn it.

1.2 Research objectives

To understand the situation of English study in the school

To realize views of college students study English

To identify the purpose for students learning English

To determine the most important factors for the college teachers To find a way to improve the situation of English study and

enhance the students’ English ability all round.

1.3 Research scope

All the students in our college

1.4 Research methods

1)Questionnaire:

To target the objective groups, we released 100 questionnaires then returned valid questionnaires , used this data to analysis the phenomenon and got the information we need.

2)Observation and Interviews:

We used polite and proper behavior to ask the relative question , and then added the result to the report.

1.5 Timing arrangement

Timing Activity

Nov 20th ----- Nov 21 th Preparation proposal

Nov 22 th ---- Nov 23 th Designing questionnaire

Nov 24 th ---- Nov 27 th Implementation schedule

Nov 28 th ---- Nov 29 th Complete date analysis

Nov 30th Complete final report

Dec 1st Give presentation

1.6 Fees

The fees of questionnaire ￥20.00 ( 200 * 0.1 )

Other fees ( emergency ect. ) ￥10.00

Total fees ￥30.00

2.The analysis of research results

2.1 General information of the research

In this research, we have researched the current situation about college student’English studying. Our respondents are all the students in our college. The quantity of the respondents is 200. And all the questionnaires are effective.

2.2 The result analysis of the questionnaire

2.2.1 The purpose of learning English in college

According to the chart one, 62% of the respondents held the view that passing the exams (CET) and getting certificates are the purpose of learning English. For example, once students have passed the CET4 or 6, they may feel that they have finished the assignments and they stop learning it. 16% of them would like to communicate with foreigners with English. 15% of them want to learn English because they want to find a good job. And 5% of them have some other opinions of learning English. Only 2% of the respondents learn English for the purpose of study abroad.

Overall, most college students not only want to get the certificates simply, but also understand the importance of learning English to themselves.

The purpose of learning English in college

Chart 1

2.2.2 The most weakness of language skills in English study

As we can see from the chart two below, we can easily get that 40% of the respondents believe that listening and speaking are the most weakness of language skills in learning English. In fact, the two points are difficult for many college students indeed. 21% of them view that reading and writing are the most weakness parts and 27% of them think that vocabulary is the most weakness part due to practices are not enough and our students sometimes are lazy. Only 9% of them believe that the most weakness point is grammar. And 3% of them have some other comments.

The most weakness of language skills in English

Chart 2

2.2.3 The time of spending on practicing English after class everyday From the chart three below. We can see that 63% of the respondents spend less than 1 hour practicing English after classroom everyday. It is said that most of the college students don’t spend much time on English after class. And 21% of them have about 1-2 hours on practicing English after class everyday. There is 9% of them have 3-4 hours on English after class. Beyond 2% of them are not sure about the time, only 5% of them spend 4 hours on practicing English after class everyday.

The time of spending on practicing English after

Chart 3

2.2.4 The good opportunity to practice oral English

From the chart four, we can see that 52% of the respondents practice their oral-English by watching English movies. About 20% of them take part in English training courses to practice their oral-English. 13% of them prefer to take part in English corner with foreigners to practice oral-English and 17% of them would like to listening and reading books to practice oral-English. Only 3% of them have other opinions.

Chart 4

2.2.5 The function of foreign teachers at improving students ’ The good opportunity to practice oral English 52%3%17%20%13%Watching English movie

Taking part in English corner with foreigner Taking part in English training course

Listening &reading books others

English communication skills

As we can see from the chart five that most of the college students hold the view that foreign teachers have improved their English communication skills a little and the percentage of it is 60. Only 8% of them held view of neutral. 18% of them believe that the foreign teachers have improved their English communication skills greatly. And 14% of them held the opposite opinion that the foreign teachers haven ’t improved their English communication skills at all.

Chart 5

2.2.6 The most important factors for the college teachers

As we can see in the chart six, only 7% of the respondents view that native English speaking and good humor are the most important factors for college teachers, which students could enjoy atmosphere of the classroom and improve their oral English. And 1% of them have some The function of foreign teachers at improving students' English communication skills 18%

60%14%8%Greatly improve Alittle No improve Neutral

other opinions. 15% of them held the view that college teachers should have well-knowledge and high quality of professional ability. 10% of them believe that they also should be good at creating the new teaching methods and training skills. 40% of them and 27% of them separately view that good at creating the class atmosphere and good at helping students pass examination.

Chart 6

3. Conclusion

In closing, the importance of English studying of college students is self-evident. In the course of this investigation, teamwork spirit play an important role in research, through the teamwork of our group, we have gotten the current situation of the college student English studying. Meanwhile, we have learnt which aspects our college students are not good at and should pay attention to, which will be helpful for learning English of college students. The last but not least, The most important factors for the college teachers 7%

15%40%27%10%1%0%10%20%30%40%50%

Native English

speaker and

good humor Well-knowledge and high quality of professional ability Good at creating the class atmosphere Good at helping students pass examination Good at creating the new teaching methods and

training skills

Others

as college students we should make the best use of resources around us and try our best to learn English well, so that we may get the opportunities, such as communicating with foreigners, studying abroad or having a good job.

4. Suggestions of English study

4.1 Setting up objectives of learning English

As is well known, different objectives of learning English can lead to different results. Generally, the college students who have long-term objectives will try harder in learning English than those who only have short-term objectives. And without the pressure outside or after a period of time those short-term English learning makers will not persist.

4.2 Building confidence in learning English

If students want to succeed, they should build confidence. It is same to learn English. Consequently, they should speak without fear. Usually, the biggest problem most people faced in learning English is their own fear. They worry that they won’t s peak things correctly or that they will look stupid so they don’t talk at all. Don’t do this. The fastest way to learn anything is to do it – again and again until you get it right. Like anything, learning English requires practice. Don’t let a little fear stop you from getting what you want.

4.3 Surrounding yourself with English

4.3.1 Listening to native speaking as much as possible

There are some good English teachers that have to learn English as a second language before they could teach it. However, there are several reasons why many of the best schools prefer to hire native English speakers. One of the reasons is that native speakers have a natural flow to their speech that students of English should imitate. The closer the college students can get to this rhythm or flow, the more confident and comfortable they will become.

4.3.2 Watching English Films and Television

This is not only a fun way to learn but it is also very effective. By watching English films (especially those with English subtitles) students can expand your vocabulary and hear the flow of speech from the actors. If students listen to the news, they can also hear different accents. Certainly, if students recite some useful either words or sentences in the films, they will to some extend improve you English.

4.3.3 Listening to English Music

Music can be a very effective method of learning English. In fact, it is often used as a way of improving comprehension. The best way to learn English is to get the lyrics (words) to the songs you are listening to and try to read them as the artist sings. There are several good internet sites where one can find the words for most songs. This way students can practice their listening and reading at the same time.

4.3.4 Teachers should educate the college students correctly Teachers in college should shoulder the responsibility of educating their students. Good teachers know all through those years of English study, students are forced to do better in reading and writing. Nobody really cares what you listen to or what you say. Now we're asked to listen more and speak more so that we may express ourselves in a more accurate and profound way. Therefore these teachers are doing their best to draw the attention of their students to how to make a better presentation step by step.

5. Appendix

Questionnaire for students’ English study in college

大学生英语学习调查问卷

Introduction about the questionnaire: (The purpose of doing this research is trying to fine some information about the views of college students studying English and the current situation of English teaching in the classroom. Your opinion is very important find out the problems and help students improve their English communication skills.) 调查问卷介绍：（此份调查的目的是获得一些关于大学生学习英语的想法和课堂英语教学现状。您的意见对于发现问题非常重要，并且会帮助学生英语交流技能）。

We sincerely thank you for your help with the research !!

对于您的帮助，我们深表谢意！！

Q1. What do you think the purpose for learning English in college?

问题1：您认为在大学里学习英语的目的是什么？

A. to pass the examine (CET) & get certificate

B. to find a good job

通过大学英语考试和获取证书找到一份好工作

C. to study abroad

D. to communicate with foreigner

去国外学习和外国人交流

E. others___________

其他__请注明________

Q2. Which language skills do you think the most weakness in your English study are? 问题2：您认为您英语学习中做薄弱的是哪种语言技能？

A. listening & speaking

B. reading & writing

C. vocabulary

听和说阅读和写作词汇量

D. grammar

E. others ___________

语法其他___请注明

Q3. Which language skills do you intend to improve your English?

问题3：您想用哪种语言技能来提高英语？

A. listening & speaking

B. reading & writing

听和说阅读和写作

C. vocabulary

D. grammar

词汇量语法

Q4. How many hours do you usually spend on practicing English after class everyday?

问题4：您每天通常花多长时间来练习英语？

A. less than 1 hour

B. about 1-2 hours

C. about 3-4 hours

少于1小时大约1到2小时大约3到4小时

E. more than 4 hours

F. not sure

超过4小时不确定

Q5. How many years have you been studied English?

问题5：您学习英语有几年了？

A. less than 5 years

B. about 5-10 years

少于5年大约5到10年

C. about 11-15 years

D. more than 15 years

大约11到15年超过15年

Q6. What do you think your English competence is in your current study?

问题6：您怎么看您现在的英语水平？

A. not getting certificate

B. passing CET-4

不是获得证书通过大学英语4级

C. passing CET-6

D. others (such as IELTS, BEC, TOFEL)

通过大学英语六级其他（比如说雅思、剑桥商务英语、托福）__请注明

Q7. Do you think College English test (CET4, CET6) can exactly reflect English communication skills? (From strong to weak)

问题7：您认为大学英语（4级、6级）能准确反应英语交际能力吗？

A. Strongly disagree

B. Disagree

C. Neutral

非常不同意不同意中立

D. Agree

E. Strongly agree

同意非常同意

Q8. What do you think the good opportunity to practice oral English is ?

问题8：您认为什么事练习英语的好机会？

A. Watching English movie

B. Taking part in English corner with foreigner

看英语电影参加外教的英语角

C. Taking part in English training course

D. Listening &reading books

参加英语培训课程听和阅读书籍

E. others__请注明_______

其他

Q9. Are you satisfied with the teachers teaching in the college?

问题9：您对大学老师的教学方式满意吗？

A. Very satisfied

B. Satisfied

C. Not satisfied

非常满意满意不满意

D. Very dissatisfied (If you choose satisfied, please go on Q11) __________

非常不满意（如果你选择满意，请从问题11开始）

Q10. If you are not satisfied, what factors influence? (You can choose more than one) 问题10：如果你不满意，什么是影响因素？

A. Teaching equipment (E-learning multimedia teaching)

教学设备（电子和多媒体教学）

B. Teaching material (Textbook PPT handout CD-Rom)

教学材料（教科书、幻灯片、文字资料）

C. Teaching methods

教学方法

D. Teaching environment

教学环境

E. Others__请注明_______

其他

Q11. What are the most important factors for the college teachers to improve students’English ability ?

问题11：在提高学生英语能力方面，大学老师最应具备什么？

A. Native English speaking and good humor

以英语为母语并且有幽默感

B. Well-knowledge and high quality of professional ability

知识渊博且具有很高的专业能力

C. Good at creating the class atmosphere

善于制造课堂氛围

D. Good at helping students pass examination

善于帮助学生通过考试

E. Good at creating the new teaching methods and training skills

善于创造新的教学方法和训练技能

F.Others __请注明_______

其他

Q12. Do you think whether foreign teachers can greatly helping you to improve your English communication skills?

问题12：您认为外教是否能很大程度上帮助您提高英语交流技能吗？

A. Greatly improve

B. A little

C. No improve

D. Neutral

大大提高提高了一点没有提高中立

Q13. In priority order, the three most important skills that teachers need to develop in classroom.

问题13：按优先顺序，您认为老师在课堂上需要培养的三种最重要的技能是什么？

Q14. List: From your opinion, what are the biggest problems to influence your English communication skills in current college English education?

问题14：列出您认为在现在的大学英语学习中，什么是影响您英语交流技能最大的难题？

Q15. Comment on: Taking all things into consideration, what do you think the best way to improve your English communication skills is ?

问题15：综合考虑，您认为提高英语交流技能最好的方式是什么？

Thank your very much for your cooperation！！

非常感谢您的合作！！