电子商务题库(汕大)

EC 01

一、单选题

1、Dell‘s cornerstone business model is based on the concept of:

A、rapid business growth and threatening competitors.

B、selling directly to small and medium sized businesses.

C、build-to-order which allows customers to configure their own customized systems.

D、e-collaboration with a few select business partners.

2、EC can take several forms depending on the degree of digitization of the following three dimensions:

A、the product or service sold, the process, and the delivery method.

B、the business process, the collaboration, and the transaction.

C、the payment method, the delivery method, and the production method.

D、the marketing channel, the agent, and the collaboration method.

3、Purely physical companies are referred to as ________ companies, whereas companies that are engaged only in EC are considered ________ companies.

A、pure play; virtual

B、brick-and-mortar; virtual

C、click-and-mortar; click-and-brick

D、virtual; pure play

4、The ways in which EC is done include:

A、the Internet and extranets.

B、the Internet and private networks.

C、the Internet, extranets, and private networks.

D、the Internet, value-added networks, on local area networks using intranets, or on a single computerized machine.

5、________ are systems where only routine transaction processing and information flow take place between two or more organizations using a standard protocol, such as electronic data interchange （EDI）.

A、E-CRM

B、Interorganizational information systems

C、Intrabusiness EC

D、B2B

6、EC applications are supported by infrastructures and by each of the following support areas except:

A、People

B、Public policy

C、Marketing and advertisement

D、Mobile devices

7、A job opening in the Sales Department is posted on the company‘s Intranet by the Human Resources Department. This is an example of:

A、E2C

B、B2S

C、B2B

D、B2E

8、A corporation uses the Internal Revenue Service‘s Web site to learn how to pay its estimated quarterly income taxes. This is an example of:

A、G2G

B、G2B

C、G2C

D、E2E

9、A technology that is used to electronically transfer routine documents, such as invoices and purchase orders, and for financial transactions is ________.

A、Electronic funds transfer （EFT）

B、Exchange-to-exchange

C、Electronic data interchange （EDI）

D、Peer-to-peer

10、Challenges that Boeing faced with its global collaboration for the design and assembly process of its new Dreamliner passenger plane included each of the following except:

A、Data management

B、Information security

C、Teams working across various time zones

D、Lag time

11、A large number of EC companies, especially e-tailing and B2B ones, failed from 1999 to 2005 for each of the following reasons except:

A、The companies lacked financial skills.

B、The companies failed to register with search engines, such as Google.

C、The companies failed to ensure they had sufficient inventory and a distribution setup to meet initial demand.

D、The companies had little marketing experience.

12、Which of the following is not a characteristic of the Digital Revolution?

A、Many business processes are expedited by up to 50 percent.

B、Intelligent search agents to help manage information overload.

C、A high rate of obsolescence.

D、Fraud and other cybercons carried out via the Internet.

13、According to the Business Environment Impact Model, ________ provide support to

organizations‘activities and to actual performance, countering business pressures.

A、EC and IT

B、missions and strategies

C、core competencies and critical response activities

D、markets and government

14、A ________ is a company‘s method of doing business to generate revenue to sustain itself.

A、marketing strategy

B、business model

C、value chain

D、business plan

15、According to the ________ revenue model, customers page a fixed amount, usually monthly, to receive some type of service.

A、subscription fees

B、transaction fees

C、advertising fees

D、affiliate fees

16、According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.

A、electronic tendering systems

B、online direct marketing

C、name-your-own-price models

D、viral marketing

17、Online group purchasing organizations are known as:

A、SMEs

B、e-co-ops

C、exchanges

D、barters

18、Major barriers to EC include all of the following except:

A、cost

B、lack of potential customers

C、implementation difficulties

D、lack of technology

19、Which of the following is a technological limitation of EC?

A、Security and privacy concerns that deter customers from buying.

B、Difficulty obtaining venture capital.

C、Order fulfillment requirements of large-scale B2C.

D、Unresolved taxation, public policy, and legal issues.

20、Many companies employ a（n）________, which is a gateway for customers, employees, and

partners to reach corporate information and to communicate with the company.

A、corporate portal

B、intranet

C、extranet

D、social network

EC 02

一、单选题

1、Fundamentally, the jewelry e-tailer Blue Nile success was due to the company‘s use of Internet technologies to:

A、eliminate intermediaries

B、go public

C、provide quality ratings

D、offer lower prices than competitors

2、Traditional and electronic markets have three main functions, which include each of the following except:

A、matching buyers and sellers.

B、facilitating the exchange of information, goods, services, and payments associated with market transactions.

C、financing the transformation of raw materials into finished products.

D、providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market.

3、Activities related to order aggregation and fulfillment, inventory management, purchasing from suppliers, accounting and finance, packaging, and delivery are done in what is termed the ________ of the business.

A、front end

B、back end

C、infrastructure

D、intermediary

4、An electronic storefront includes several mechanisms that are needed for conducting the sale. The most common mechanisms include each of the following except:

A、electronic catalog

B、search engine

C、supply chain

D、payment gateway

5、Online markets that are owned and operated by a single company and that are either sell-side or buy-side are known as:

A、private e-marketplaces

B、commercial portals

C、e-malls

D、B2B marketplaces

6、Finding relevant and accurate information is often time-consuming and requires access to multiple systems causing organizations to lose a lot of productive employee time. One solution to this problem is the use of:

A、portals

B、intermediaries

C、browsers

D、intranets

7、A type of broker that helps consumers compare different stＯＲes is a:

A、remediatＯＲ

B、search agent

C、shopping facilitatＯＲ

D、virtual mall

8、Human or electronic intermediaries attempt to alleviate each of the following limitations of direct interaction except:

A、search costs

B、lack of privacy

C、contract risk

D、product distribution

9、When prices are negotiated or discounted, as in auctions or stock markets, that pricing mode is called:

A、dynamic pricing

B、commodity pricing

C、pre-shopping

D、negotiation

10、To be successful and useful, a large e-catalog needs which of the following?

A、search engine

B、directory

C、data mining technology

D、enhanced viewing capability

11、________ are Web sites with audio interfaces that can be accessed by a cell phone.

A、Mobile portals

B、Intelligent engines

C、V oice portals

D、Knowledge portals

12、Which is not a popular search engine?

A、Google

B、Linux

C、AltaVista

D、Lycos

13、A（n）________ is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop

A、intelligent agent

B、e-fulfillment agent

C、electronic shopping cart

D、mobile portal

14、The most common and traditional form of auctions in which one seller entertains bids from many buyers is referred to as:

A、forward auctions

B、reverse auctions

C、bidding auction system

D、tendering system

15、What is a benefit of e-auctions to the sellers?

A、Anonymity

B、Convenience of bidding anywhere and any time

C、Lack of differentiation

D、Optimal price is determined by the market

16、All of the following are benefits of e-auctions to buyers except:

A、Can liquidate large quantities quickly

B、Convenience of bidding anywhere and any time

C、Opportunity to bargain

D、Opportunities to find unique items

17、Which of the following is a Web 2.0 application?

A、auctions

B、blogs

C、shopping carts

D、e-catalogs

18、Which is not one of the seven principles for building effective blogs?

A、Set up the blog so that each post gets its own permanent URL.

B、Blog frequently and create at least half a dozen posts every weekday.

C、Focus on a broad topic to appeal to a large audience.

D、Make friends with other bloggers, online and off.

19、Key benefits of RSS to users include all of the following except:

A、Allows everyone to participate as a peer.

B、Users can automatically receive updates from their favorite Web sites when new content becomes available.

C、Users can quickly scan over headlines and summaries and only read the content of interests.

D、Users receive updates from multiple Web sites into one location.

20、________ are audio files that enable companies to deliver audio-specific content, including music, speeches, radio-style presentations, and more.

A、Blog

B、Mashup

C、Podcast

D、Wiki

EC 03

一、单选题

1、https://www.sodocs.net/doc/7e2518565.html, experienced all of the following except:

A、Maintained its position as the number one e-tailer in 2006.

B、Growth driven largely by product diversification and its international presence.

C、Assured its financial success by 2005.

D、Profitability dropped in 2006 because of huge investments in IT infrastructure and the Prime

discount shipping program.

2、According https://www.sodocs.net/doc/7e2518565.html, （2007）, approximately ________ percent of adult U.S. Internet

users shop online and/or research offline sales online.

A、25

B、45

C、65

D、85

3、All of the following describe retailing except:

A、A retailer is a sales intermediary.

B、Many manufacturers sell directly to consumers and through wholesalers and retailers.

C、E-tailing makes it easier for a manufacturer to sell directly to customers by cutting out the

intermediary

D、Companies that produce a large number of products, such as Procter & Gamble, do not need

retailers for efficient distribution.

4、All of the following categories have already been selling well online except:

A、new cars and trucks

B、travel

C、fitness goods

D、health and beauty

5、With all else being equal in the online environment, goods with any of the following product

characteristics are expected to facilitate greater online sales except:

A、Relatively expensive items

B、High brand recognition

C、Digitized format

D、Frequently purchased items

6、Direct marketers

A、use one or multiple distribution channels.

B、do not operate physical stores.

C、are pure-play e-tailers.

D、sell through catalogs, the Internet, or intermediaries.

7、Dell‘s distribution strategy is best described as:

A、a brick-and-mortar strategy

B、a shared service mall strategy

C、a click-and-mortar strategy

D、direct marketing from a manufacturer

8、Sears marketing strategy would best be described as:

A、a brick-and-mortar strategy

B、a shared service mall strategy

C、a click-and-mortar strategy

D、direct marketing from a manufacturer

9、A marketer that uses e-mail to advertise to potential customers is called a:

A、market maker

B、transaction broker

C、content disseminator

D、viral marketer

10、A company that creates and manages many-to-many markets is called a:

A、market maker

B、transaction broker

C、content disseminator

D、viral marketer

11、Companies that implement social computing technologies on their own Web sites need to view it primarily as:

A、a way to improve customer communication

B、a way to track customer satisfaction

C、a sales tool

D、a customer service tool

12、One of the characteristics of Web 2.0 in the travel industry is

A、standardization

B、segmentation

C、personalization.

D、intermediation

13、Compared to the traditional job market, the online job market:

A、has a shorter life cycle

B、is usually specialized and local in scope

C、tends to be less reliable

D、tends to be much less expensive

14、Characteristics of https://www.sodocs.net/doc/7e2518565.html, include all of the following except:

A、It is a career portal created by a number of leading companies to reduce recruitment costs.

B、It provides people at all education levels timely information about careers and employment opportunities nationwide.

C、It is used primarily to catalog business and accounting job postings.

D、It makes it easy for job searchers to explore available openings.

15、A disadvantage of online job advertising and recruitment for employers is:

A、an overload of applicants, both qualified and unqualified.

B、a huge increase in employee turnover.

C、an increase in the costs of finding candidates.

D、a significant decrease in the number of qualified applicants.

16、E-banking

A、saves time and money.

B、is more expensive for banks.

C、is primarily done using wireless devices.

D、is done by less than 40 percent of U.S. adult Internet users.

17、Gateways to storefronts and e-malls are referred to as:

A、shopping portals

B、shopbots

C、shopping browsers

D、intelligent search engines

18、Software tools that scout the Web for stores that sell similar items at low prices are called:

A、shopping portals

B、shopbots

C、shopping browsers

D、intelligent search engines

19、The TRUSTe seal is an example of:

A、a business rating.

B、an intermediary.

C、a B2B exchange.

D、a trustmark.

20、Charles wants to buy a John Lennon lithograph over the Internet, but he is unwilling to pay for

it until he inspects it to ascertain authenticity. The auction site through which he purchases the painting agrees to hold his money until he tells them to release it to the seller. This is an example of:

A、an escrow service.

B、a trustmark.

C、a warranty.

D、a verification.

EC 04

一、单选题

1、Banner advertising on Web sites helps trigger a realization that there is a gap between reality and a desired state, which occurs in the ________ stage of the EC purchase decision-making process.

A、need identification

B、information search

C、evaluation

D、product brokering

2、Ways in which user profiles are typically generated by EC businesses include all of the following except:

A、asking users to fill in a questionnaire

B、using cookies, spyware, or Web bugs to observe what people are doing online.

C、using customer segmentation to identify customers‘preferences.

D、basing them on what customers have purchased online before.

3、The use of cookies:

A、is one of the most controversial issues in EC.

B、has not helped Internet marketers target their ads.

C、is a widely used method for mass marketing.

D、is being replaced by adware and spyware programs.

4、By increasing customer loyalty, EC companies can achieve each of the following benefits except:

A、lower marketing ＡＮＤadvertising costs.

B、lower warranty claims costs.

C、lower transaction costs.

D、lower resistance to competitＯＲs.

5、The introduction of EC has:

A、decreased customer loyalty because customers can more easily shop, compare, and switch to different vendors.

B、increased customer loyalty because customers don‘t have time to shop around.

C、increased the cost of acquiring and retaining customers.

D、decreased advertising and promotion costs.

6、What has been the impact of the introduction of EC on customer loyalty in general?

A、Loyalty has decreased because of customers‘ability to shop, compare, and shift vendors.

B、Loyalty has increased because of targeted relationship marketing.

C、There has been little change in loyalty because the impacts have cancelled each other out.

D、It is not known whether loyalty has increased or decreased.

7、According to research, customer satisfaction with an Internet store:

A、cannot be predicted.

B、depend on two types of factors: information quality and customer service quality.

C、drops dramatically when certain Web site features fail to perform properly, such as the content‘s reliability, loading speed, or usefulness.

D、is higher for new customers than former customers.

8、An Internet merchant can increase its trustworthiness by using each of the following except:

A、a vendor evaluation, such as BBB Online

B、co-branding

C、simple design

D、a convenient return policy

9、All of the following are correct about market research methods except:

A、It is important first to understand how groups of consumers are classified or segmented.

B、Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups.

C、Direct mail marketing methods are usually cost-effective.

D、Market segmentation is done with the aid of tools such as data modeling and data warehousing.

10、To avoid getting inaccurate information from participants of online surveys, marketers learn about

customers by observing their behavior using each of the following except:

A、Transaction logs that record user activities at a company‘s Web site.

B、Cookies that allow a Web site to store data on the user‘s PC.

C、Spyware that gathers user information through an Internet connection without the user‘s knowledge.

D、Data mining to analyze clickstream data.

11、According to Inmon, B2C clickstream data can reveal information each of the following except:

A、What goods the customer wanted to buy, but could not find.

B、What goods the customer examined but did not purchase.

C、Which ads and promotions were effective and which were not.

D、Whether there are too many products for the customer to look through.

12、Which of the following statement about Web mining is false?

A、Web mining refers to the use of data mining techniques for discovering and extracting information from Web documents.

B、Web mining explores both Web content and Web usage.

C、Uses customer data to infer or predict customer interest in other products or services.

D、Usage analysis is derived from clickstream data.

13、Once a company knows a consumer‘s preferences, the company can predict, without asking the consumer directly, what other products or services that consumer might enjoy through:

A、active web bugs

B、spyware

C、collaborative filtering

D、personalization

14、The ethical issue raised by collaborative filtering is:

A、spamming

B、invasion of privacy

C、theft of intellectual property

D、security

15、The number of organizational buyers is much smaller than the number of individual consumers and their transaction volumes are:

A、a little larger, and the terms of negotiations and purchasing are more complex.

B、far smaller, and the terms of negotiations and purchasing are less complex.

C、about the same and the terms of negotiations and purchasing are simpler.

D、far larger and the terms of negotiations and purchasing are more complex.

16、All of the following describe click-through ratio except:

A、It is the ratio between the number of clicks on a banner ad and the number of times it is seen by viewers.

B、It is a request for data from a Web page or file.

C、It measures the success of a banner in attracting visitors to click on the ad.

D、It may be less than or equal to the conversion rate.

17、Word-of-mouth marketing by which customers promote a product or service by telling others about it is referred to as:

A、affiliate marketing

B、viral marketing

C、target marketing

D、search engine marketing

18、________ are third-party vendors that conduct promotions, especially large-scale ones.

A、Admediaries

B、Viral marketers

C、E-mail solicitors

D、Campaign marketers

19、Web site content is especially important to increase stickiness because:

A、customers are expensive to acquire

B、Web sites are expensive to maintain

C、competitors are always attempting to steal away customers

D、of Internet-accessible mobile devices

20、As the volume of customers, products, vendors, and information increases, it becomes uneconomical or impossible for customers to consider all relevant information, and available products/services. The practical solution to handling such information overload is:

A、to use permission marketing

B、to use software or intelligent agents

C、to increase the use of ad agencies

D、to design Web sites with minimal content

EC 05

一、单选题

1、Key business drivers for B2B are all of the following except:

A、the availability of a secure broadband Internet platform.

B、numerous private and public B2B e-marketplaces.

C、the willingness of companies to incur higher costs to improve collaboration.

D、the need for collaborations between suppliers and buyers.

2、B2B transactions that involve communication, design, planning, information sharing, and

activities beyond financial transactions among business partners is referred to as:

A、exchanges

B、collaborative commerce

C、trading communities

D、public marketplaces

3、The purchase of goods and services as they are needed, usually at prevailing market prices is referred to as:

A、direct materials

B、consolidation

C、spot buying

D、strategic sourcing

4、________ can be supported more effectively and efficiently through direct buyer-seller negotiations that are either offline or online, which can be done in private exchanges.

A、Strategic sourcing

B、Spot buying

C、B2C E-commerce

D、MRO

5、Nonproduction materials such as equipment and tools that support production are called:

A、indirect materials

B、operational materials

C、direct materials

D、virtual materials

6、The ________ consists of a number of interrelated subprocesses that extend from the acquisition of materials from suppliers to packaging it and moving it to distributors and retailers.

A、supply chain

B、vertical market

C、horizontal market

D、production chain

7、Which of the following is not one of the major benefits of B2B?

A、Expedites processing and reduces cycle time

B、Enables customized online catalogs with the same prices for different customers

C、Increases production flexibility, permitting just-in-time delivery

D、Increases opportunities for collaboration

8、All are benefits of B2B except:

A、Creates new sales or purchase opportunities

B、Eliminates paper and reduces administrative costs

C、Increases channel conflict

D、Lowers search costs and time for buyers to find products and vendors

9、In a sell-side e-marketplace, a business sells products and services to business customers, frequently over a（n）:

A、exchange

B、extranet

C、intranet

D、Web service

10、EC companies will usually separate B2C orders from B2B orders because B2C and B2B orders have different:

A、buying and delivery processes

B、accounting and financial processes

C、marketing processes

D、order-fulfillment processes and pricing

11、By using the Internet and automatic-response software agents, GE reduced the cost of customer service calls from $5.00 per call when done by phone to ________ per electronically answered call.

A、$2.50

B、$1.00

C、$0.20

D、$0.05

12、Several benefits of a（n）________ are that distributors can check inventory, make transactions, and look up the status of their orders significantly reducing the number of phone calls, e-mails, and incorrect product shipments.

A、extranet-based order-entry tool

B、electronic data interchange

C、custom catalog

D、autoresponder

13、In selling directly, manufacturers may encounter a similar problem to that of B2C, namely ________ with the regular distributors, including corporate dealers.

A、pricing conflict

B、channel conflict

C、multichannel distribution

D、disintermediation

14、Companies use ________ to sell their unneeded assets for quick disposal or to dispose of excess, obsolete, and returned products.

A、private auctions

B、liquidation

C、reverse auctions

D、forward auctions

15、Benefits of e-procurement over traditional procurement methods include all of the following except:

A、Increasing the productivity of purchasing agents.

B、Lowering purchase prices through product standardization, reverse auctions, volume discounts,

and consolidation of purchases.

C、Increasing the skill requirements and training needs of purchasing agents.

D、Streamlining invoice reconciliation and dispute resolution.

16、The aggregation of suppliers‘catalogs on the buyer‘s server to make it easier to centralize and control all procurement is called a（n）:

A、bartering exchange

B、buy-side e-marketplace

C、sell-side e-marketplace

D、internal procurement marketplace

17、With a bartering exchange, a company submits its surplus to the exchange and receives:

A、points of credit, which the company can then use to buy items that it needs

B、an equivalent amount of products or services

C、interest payments until it buys something from the exchange

D、cash minus a small commission for services

18、All of the following are true of dynamic pricing except:

A、anonymity often is a key ingredient

B、buyers and sellers interact with bids and offers in real time

C、e-malls are a prime example of this pricing model

D、A deal is struck when there is an exact match between a buyer and a seller on price, volume, and other variables, such as location or quality.

19、All of the following are characteristics or functions of Agentrics except:

A、It is the world‘s largest publically-owned exchange for retail and packaged consumer goods.

B、It initiated Global Data Synchronization because inaccurate product and item data costs the consumer goods industry more than $40 billion a year.

C、It used sophisticated Internet technology to substantially reduce costs across product development, e-procurement, and supply chain processes.

D、Its membership includes many of the world‘s 25 top retailers, including Best Buy and Sears.

20、The B2B market maker needs to provide:

A、horizontal exchanges and personalized Web sites

B、community services such as chat rooms and bulletin boards

C、logistics services

D、partnership relationship management

EC09

一、单选题

1、M-commerce transactions and activities require ________ and ________.

A、wired networks; access points

B、cell phones; portable computers

C、hardware and software infrastructures; infrastructure support

D、smartphones; switches

2、Components of a wireless infrastructure that support delivery of services over a wireless connection are:

A、network access points, mobile communications server switches, cellular transmitters, and receivers.

B、W AP gateways, GPS locators, and GPS satellites.

C、PDAs, smartphones, and PCs.

D、web servers, mobile devices, and microbrowsers.

3、The exchange of updated information with other computing devices is called:

A、docking

B、data transferring

C、synchronization

D、texting

4、A suite of network protocols designed to enable different kinds of wireless devices is called:

A、wireless application protocol

B、mobile operating system

C、mobile application user interface

D、wireless middleware

5、The application logic in a handheld PDA, smart phone, Palm or Wintel notebook is called:

A、wireless application protocol

B、mobile operating system

C、mobile application user interface

D、wireless middleware

6、Rick sends a message from a delayed flight to his friend on her cell phone that he will be arriving late. The service that allows the sending and receiving of such short text messages on mobile phones is

called:

A、LOL

B、MSG

C、SMS

D、TMG

7、A ________ is suitable for mobile users who need to make very short-range device-to-device wireless connections within a small space, such as a single room, and most commonly with Bluetooth.

A、personal area network

B、local area network

C、wireless area network

D、Wi-Fi area network

8、Most WLANs run on a telecommunications standard known as ________, which is more commonly called ________.

A、WLAN; hotspot

B、IEEE 802.16; WiMax

C、IEEE 802.11; Bluetooth

D、IEEE 802.11; WiFi

9、The IEEE standard ________ offers bandwidth transfer rates of 200 to 540 Mbps, which makes it impractical because it exceeds the limits of most broadband connections used by homes and small businesses.

A、802.11b

B、802.11g

C、802.11n

D、802.16

10、The development of m-commerce is being driven by the following technological, business, social, and economic factors except:

A、The transition to a manufacturing economy.

B、The widespread availability of more powerful wireless devices.

C、The growth of a handset culture and mobile workforce.

D、The improved price/performance of mobile services.

11、As in e-commerce, m-commerce B2C applications are concentrated in each of the following areas except:

A、retail shopping for products and services

B、targeted advertising

C、telecommunications

D、providing content for a fee through mobile portals

12、By enabling sales force employees to record orders in real time, the enterprise would be expected to benefit through each of the following except:

A、improved manufacturing and delivery scheduling

B、more extensive collaboration and sharing of customer leads

C、fewer data entry errors

D、lower clerical and administrative overhead

13、A（n）________ is a computer system capable of integrating, storing, editing, analyzing, sharing, and displaying spatial information.

A、GIS

B、GPS

C、L-commerce system

D、on-star system

14、________ refers to the integration of computers and wireless communications in order to improve information flow.

A、Mobility

B、E911

C、Telematics

D、GPS

15、All of the following are barriers to location-based m-commerce except:

A、Wireless bandwidth is limited.

B、The accuracy of location technologies is often less than consumers expect.

C、There are presently not enough location-based systems to make this a viable technology.

D、Consumers see constant location data transmissions as a violation of privacy.

16、Health risks of cell phone use include all of the following except:

A、cell phone addiction

B、damage from cell radio frequency emissions

C、spinal injury

D、repetitive stress injury

17、Ethical issues raised by m-commerce include all of the following except:

A、limited access to data and documents

B、privacy invasion

C、infringing on workers‘personal time

D、isolation

18、The most widely recognized benefit of increased mobility is:

A、location-based advertising.

B、the ability to pay bills online.

C、the productive use of travel time.

D、the improved price and performance.

19、________ systems enable users to interact with a computerized system to request and receive information and to enter and change data using a telephone.

A、Interactive voice response （IVR）

B、Multimedia messaging

C、Mobile commerce

D、WiMax

20、Physically, the heart of a WLAN is a ________ that connects wireless devices to the desired network.

A、router

B、wireless network PC card

C、wireless access point

D、modem

EC10

一、单选题

1、________ is a crimeware technique used to steal the identity of target companies to get the identities of their customers.

A、Spamming

B、Pretexting

C、Social engineering

D、Phishing

2、The key reasons why EC criminals cannot be stopped include each of the following except:

A、Sophisticated hackers use browsers to crack into Web sites.

B、Strong EC security makes online shopping inconvenient and demanding on customers

C、Lack of cooperation from credit card issuers and foreign ISPs

D、Online shoppers do not take necessary precautions to avoid becoming a victim.

3、Which of the following is not an underlying reason why a comprehensive EC security strategy is needed?

A、The Internet was designed for maximum efficiency without regard for its security or users with malicious intent.

B、The shift toward profit-motivated crimes.

C、Managers treat EC security as a process.

D、Many companies fail to implement basic IT security management best practices, business continuity

plans, and disaster recovery plans.

4、The protection of information systems against unauthorized access to or modification of information that is stored, processed, or being sent over a network is referred to as:

A、information assurance

B、data integrity

C、information integrity

D、human firewall

5、The success and security of EC depends on the ________ of information and the business Web site.

A、encryption, functionality, and privacy

B、quality, reliability, and speed

C、authentication, authorization, and nonrepudiation

D、confidentiality, integrity, and availability

电子商务师模拟试题(含答案)ti

电子商务师考试试题（含答案） 一、单项选择题 1．下列哪些具有存储功能（ ABCD）多选 A.硬盘 B.ROM C.闪存 D.光盘 2．现代密码学中，最至关重要的机密是（）。（C）（249） （A）加密算法（B）密文（C）密钥（D）解密算法 3．在网站推广计划的内容中不包括（ B） A.网站推广计划的阶段目标 B.对网站推广的费用的预算 C.在不同阶段采用不同的网站推广方法 D.对网站推广策略的评价 4．SSL协议是由（ C ）公司于1994年底首先推出的 A.IBM B.微软 https://www.sodocs.net/doc/7e2518565.html,scape D.Apple 5．（ A）是配送中心的未端作业。 （A）出货流程(B) 接受汇总订单(C) 进货(D)理货和配货 6．在网络交易的撮合过程中，（B ）是提供身份验证的第三方机构。 （A）网上工商局(B) CA(C) 网络银行(D)电子商务平台 7．使用“超级终端”传输多个文件时，（D)0 A．不可能一次传输多个文件 B．可以同时将多个文件作为附件传输 C．可将多个文件放入同一文件夹中一次传输D．可将多个文件压缩打包进行传输 8．面对网络消费者的操作失误导致的单证问题，网上商店的措施是（ B ）。 （A）对数据库和系统进行维护，防范病毒或黑客的入侵 （B）在单证设计和处理上尽可能给以良好的界面、合理的流程、简便的操作和及时的提示等 （C）及早发现问题并与有关方面及时联络，给网络客户以联系和提示，设法提供其他的解决途径 （D）没有办法，这不是商店方面可以决定的

9．在电子商务活动中，身份验证的一个主要方法是通过认证机构发放的数字证书对交易各方进行身份验证。数字证书采用的是（A ）。 （A）公钥体制（B）私钥体制（C）加密体制（D）解密体制 10．在HTML的