新视野视听说第二册第四单元答案

Listening in

task1

kind But the father thinks there is

in the old shoes. The son points out that in Ming claims that

that he does not make as Yao Ming does, and that the tall man does not need extra spring. What's more, the advertiser may give him

wearing the shoes in the ad. To this the son answers

replies that Yao Ming did because of the shoes. Rather, there must be something else. The son knows his father means things

dedication. Finally the father asks the son to

Your answer Correct answer

(1) shoes shoes

(2) funny funny

(3) a lot of life a lot of life

(4) ad ad

(5) extra spring extra spring

(6) money money

(7) dollers millions of dollars

(8) for nothing for nothing

(9) reach the top reach the top

(10) hard work hard work

(11) focus on focus on

(12) get forget

1. The firm has been asked to change the wording of its advertising because

it prejudices against friendly people.

(A)

True

(B)

False

2. Travelco is looking for an employee to provide food for its staff.

(A)

True

(B)

False

3. Mr. Smith agreed to the decision to remove the word "friendly" from

the advertisement.

(A)

True

(B)

False

4. The job center intends to set guidelines of not using personality

characteristics in advertisements.

(A)

True

(B)

False

5. According to an official of the job center, the local judges will

determine the results of the dispute.

(A)

True

(B)

False

1.

How does the Pepsi commercial begin?

(A)

Shaq is playing basketball while a kid is looking on.

(B)

Shaq drinks Pepsi while a kid plays basketball.

(C)

Shaq and a kid are both drinking Pepsi.

(D)

Shaq is teaching a kid to play basketball.

2.

Why does Shaq walk toward the kid?

(A)

Because he wants to know if the kid admires him.

(B)

Because he wants to ask the kid for the Pepsi.

(C)

Because he is going to buy a Pepsi from the kid.

(D)

Because he likes the kid.

3.

What is the Pepsi commercial trying to say?

(A) The basketball star has a stronger appeal to the kid than

anything else.

(B) Pepsi has a stronger appeal to the kid than the basketball

star does.

(C)

The kid likes basketball better than anything else.

(D)

Pepsi is better than Coca-Cola.

4.

What is the Coca-Cola commercial trying to tell us?

(A)

Coke is more valuable than any other souvenir.

(B)

The boy likes Coke better than the football star's towel.

(C)

The football star likes Coke very much.

(D)

Coke is superior to other drinks.

5.

What does the road sign in New York City mean?

(A)

While parking, don't think too much about anything else.

(B)

The road there is dangerous.

(C)

Parking there is not allowed.

(D)

Parking is permitted only beside the road sign.

1. An advertiser should begin with what benefits consumers can get.

(A)

True

(B)

False

2. In an advertisement you should use such pronouns as you, we and I, but

not yours, ours and mine.

(A)

True

(B)

False

3. Both an extra number and a percentage can be used in an ad.

(A)

True

(B)

False

4. In an advertisement you should use many adverbs to modify verbs to convey

a sense of action and urgency.

(A)

True

(B)

False

5. At the end of your ad, you need to tell consumers what they should do

next.

(A)

True

(B)

False

1. W hat have many countries done to discourage smoking?

Your answer Correct answer

banned tobacco ads banned tobacco ads / banned

cigarette ads

2. W hat kind of tobacco advertising is not allowed in the United States?

Your answer Correct answer

young people smoking cigarettes young people smoking cigarettes

3. W hat do advertisers do with the law against cigarette ads aimed at youth?

Your answer Correct answer

ways around the law ways around the law

4. W hy do cigarette manufacturers want to target young people?

lung cancer.

Your answer Correct answer

(1) new customers new customers

(2) old ones old ones

5. A ccording to the woman, what should the Student Union do?

Your answer Correct answer

smoking on campus smoking on campus

1.

What is true of the contemporary business world?

(A)

Supply usually outnumbers demand.

(B)

Demand usually outnumbers supply.

(C)

Supply is usually equal to demand.

(D)

When supply exceeds demand, prices rise.

2.

What is NOT mentioned in the passage?

(A)

Manufacturers advertise their products in newspapers.

(B)

Manufacturers advertise their products through songs.

(C) Manufacturers advertise their products by sponsoring

sporting events.

(D)

Manufacturers advertise their products through salesgirls.

3.

According to the passage, what is the most important means of advertising?

(A)

The cinema.

(B)

The television.

(C)

The newspaper.

(D)

The radio.

4.

According to the passage, why can advertisements influence people?

(A)

Because ads are cleverly designed.

(B)

Because many people are eager to buy.

(C) Because people like ads even if they know ads may not be

telling the truth.

(D) Because people believe what ads say without thinking if the

ads are true.

5.

What is the passage discussing?

(A)

The importance of advertising.

(B)

Various ways of advertising.

(C)

The successes and failures of advertising.

(D)

The causes, methods and effects of advertising.

1. A small range of good-quality items is being sold at the store.

(A)

True

(B)

False

2. "An easy rent-to-own plan" probably means a plan to help customers rent

something until finally they own it.

(A)

True

(B)

False

3. The maximum price of a digital piano is 399 dollars.

(A)

True

(B)

False

4. Major items are delivered free of charge.

(A)

True

(B)

False

5. The ad encourages customers to go further outside the city to find

better and cheaper furniture.

(A)

True

(B)

False

单元测试

Part I Script

Directions: Listen to the short dialogs, and then choose the correct answers

to the questions. You will hear the recording twice. After the first playing,

there will be time for you to choose the correct answers. Use the second playing

to check your answers.

1.(Listen to the audio recording for the question.)

A. Because short slogans are refreshing.

B. Because short slogans can catch busy people's attention.

C. Because only short slogans are impressive.

D. Because the Coca-Cola company has set a good example.

2.(Listen to the audio recording for the question.)

A. The man asks for some money to buy bread.

B. The woman spends a lot of money shopping.

C. The woman wants to buy some spring clothes for the man.

D. The man is quite angry at the woman not buying him bread.

3.(Listen to the audio recording for the question.)

A. Ads should be made by local people.

B. The lipstick ad is more effective in Germany.

C. Ads should be adapted for particular places.

D. The same ad can be used in various places.

4.(Listen to the audio recording for the question.)

A. To show how fast one can buy things with the card.

B. To show how much he likes the card.

C. To express his disagreement with the woman.

D. To express his agreement with the woman.

5.(Listen to the audio recording for the question.)

A. She is a loyal customer to Nokia.

B. She is a loyal customer to Ericsson.

C. She is easily influenced by advertisements.

D. She is a tough consumer.

Part II Script

Directions: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.

W:So, Mr. Smith, you want to increase ridership on the buses.

M:

W:

Certainly we can. First, we must

M:How do you do that?

W:

Well, we'll

taking the bus. We'll investigate

M:Will that work?

W:

It works

we can see who we can

(1)

(2)

(3)

(4)

(5)

(6)

(7)

Part III Script

Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

1. Which of the following is NOT mentioned as a purpose of advertising?

A. To encourage listeners to buy a product.

B. To persuade readers to support an organization.

C. To encourage readers to get rid of a certain idea.

D. To persuade listeners to agree with a certain idea.

2. According to the passage, who is most likely to pay for an ad?

A. The advertiser.

B. An advertising agency.

C. The retailer.

D. The shop.

3. Which of the following is second in importance?

A. Local advertising.

B. Trade advertising.

C. National advertising.

D. Professional advertising.

4. Which of the following is true of direct mail?

A. Mail advertisements go to people with certain characteristics.

B. Mail advertisements go to producers rather than professionals.

C. Mail advertisements are more effective than TV commercials.

D. Mail advertisements are more expensive than other forms of

advertisements.

5. What is the passage mainly talking about?

A. The role of advertising in modern society.

B. The definition and classification of ads.

C. The effects of various types of ads.

D. The importance of various types of ads.

Part IV

Directions: Choose the best answer to each of the following statements.

1.Dad, I need some new shoes. My old ones look ______ funny.

A. kind

B. a kind

C. kind of

D. a kind of

2.They probably give Yao Ming millions of dollars to wear those shoes. But

if you bought me the shoes, I'd wear them ________.

A. nothing

B. with nothing

C. in nothing

D. for nothing

3.In the States, advertisers are not allowed ________ young people smoking

cigarettes.

A. show

B. showing

C. to show

D. to be shown

4.Cigarette manufacturers need to keep _______ new customers.

A. bringing about

B. bringing to

C. bringing forward

D. bringing in

5.Manufacturers often spend large _______ of money on the advertisements.

A. volumes

B. numbers

C. sums

D. dollars

6."Don't _____ think about it!" is an expression commonly used in the United

States when a person emphatically denies another person something.

A. so

B. really

C. even

D. ever

7.It is _____________ for us to specify what kind of people we want.

A. too only natural

B. only too natural

C. too natural only

D. only natural too

8.Advertisers keep finding ways _____ the law.

A. over

B. about

C. round

D. around

9.Our student union should ___________ against smoking on campus.

A. make some publicity

B. do some publicity

C. make some publication

D. do some publication

10.We have everything you need. Stereos, video machines, refrigerators,

dining room tables. _______; we have it.

A. Naming it

B. To name it

C. You name it

D. You put a name on it

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New Standard English Book 4 Unit 1 Inside view Conversation 1 2. Janet : go back to China,do my master’s (which means going back to university),live in London,become a teacher,work in publishing,apply for a job at London Time Off,update my CV and look for jobs together. Andy: leave London,go to China,look for jobs together. 3. the true statements are 2 and 8. Conversation 2 5. 1.Joe was a gofer before he became a researcher for Lift Off UK. 2.Andy wants Joe’s job as a producer. 6. 1(d) 2(d) 3(a) 4(c) 7. 1 It’s not always very easy working with 2.How did he end up in London 3.the least experienced person 4.He’s good at his job 5.He’s confident and very competent 6.I get on with him quite well Everyday English 8. 1(b) 2(b) 3(a) 4(a) 5(b) Outside view 2. the true statements Samantha agrees with are:1,2,3 and 4. 4. 1.She needs to improve her interview techniques to help her to get a job 2.She doesn’t know how to answer the questions and give answers that might lead her failure in a job interview. 3.She doesn’t understand what the interviewer is actually looking for. 4.That you need to be well prepared for an interview. It boils down to preparation,presentation and understanding what the interviewer is looking for. 5. 1.professional job coach 2.research on the position and the company 3.having not practised with some of the questions 4.how you present yourself 5.what the interviewer is actually looking for 6.preparation,presentation and understanding 7.in relationship to the job 8.some examples in your life 9.dealing with problems 7. the pieces of advice the speakers give are:1,3,5,7,8,9,10 and 11. Listening in Passage 1

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Listening skills 1 (A) The work the director has assigned is unreasonable. (B) The director is mentally ill. (C) The director's instructions are easy to carry out. (D) The director doesn't mind if the actors do not finish the work 2 (A) The movie was canceled. (B) She didn't want to see the movie but had to. (C) She didn't see the movie but stayed at home instead. (D) The movie was awful 3 (A) The woman might become a movie star in the end. (B) The woman is unlikely to become a movie star. (C) The woman is as ugly as a pig. (D) The high-flying woman will succeed soon 4 (A) Twelve dollars. (B) Five dollars.

(C) Four dollars. (D) Twenty dollars (A) The director is well-known. (B) The director is not successful. (C) The director is worth rewarding. (D) The director is respectful. task1 Peter did not really like the movie because the (1)di r ect or was just using strange close-ups and special (2)sound ef f ect s, but did not include a (3)good st or y. Amy enjoyed the movie because it made people (4)t hi nk. Peter disagrees, saying a movie does not have to be (5)sad to be deep. Amy argues that it is better than some (6)vi ol ent movies. Still, Peter thinks sometimes people don't want to think and just want (7)l i ght hear t ed m ovi es. Finally Peter and Amy found something in common. They both liked the new (8)m yst er y m ovi e, so they can watch mysteries together (9)i n t he f ut ur e. Your answer Correct answer (1) director director (2) sound effects sound effects (3) good story good story (4) think think (5) sad sad

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II、Listening Skills 1、M: The police gave a few tickets out last week along Highway 15、 W: In fact, quite a few tickets were given on that road、 Q: What does the woman mean? 2、M: Who do you think is the smartest student in the class? W: Mary is second to none、 Q: What does the woman say about Mary? 3、W: What are you so happy about? M: Instead of being given a dozen cookies, we’ve been given a baker’s dozen、 Q: Why is the man so happy? 4、M: We have had a lot of rain over the last few years、 W: But nothing like this、 Q: What does the woman mean? 5、M: What effect has the booming economy had on interest rates for loans? W: The interest rates have skyrocketed! Q: What does the woman mean? 1、A 2、B 3、B 4、D 5、C III、Listening In Task 1: Put the cat out! A couple was going out for the evening to celebrate the wife’s birthday、While they were getting ready, the husband put the cat out、The taxi arrived, and as the couple walked out of their home, the cat ran back into the house、Not wanting their cat to have free run of the house while they were out, the husband went back upstairs to chase the cat out、The wife, not wanting it known that the house would be empty, explained to the taxi driver, “He’s just going upstairs to say goodbye to my mother、” A few minutes later, the husband got into the car, and said, “Sorry it took it so long、The stupid old thing was hiding under the bed, and I had to poke her with a stick to get her to e out!” Key: 4-1-3-5-2-6 Task 2: Put the cat out! Dogs have lived with the human beings for at least 14,000 years、They are intelligent and friendly, and can serve people in many ways、 Dogs are sometimes referred to as “man’s best friend” because they are usually playful, friendly and they can listen to and understand humans、Since they appear to enjoy a relationship with humans, dogs are often kept as pets、 Dogs can perform important activities for humans、For example, they are guard dogs, hunting dogs, herding dogs and guide dogs for the blind、There are also dogs that are trained to smell for diseases in the human body, or to find bombs or illegal drugs、These dogs, called “sniffer dogs”, sometimes assist the police at airports or in other areas、Dogs have even been sent by Russians into outer space, a few years before the first human being、 Dogs are intelligent、They can learn by imitating human behavior、In one study, puppies were