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大综合2第3部分

大综合2第3部分
大综合2第3部分

Stage 3: Evaluating

Evaluation Report

Table of Content

Introduction (3)

Section 1: Meeting objectives (3)

1.1 The extent of objectives completed (3)

1.2 Modification of objectives (3)

Section 2: Commentary to the planning and developing stages (4)

2.1 Planning stage ................................................................. 错误!未定义书签。

2.2 Developing stage ............................................................. 错误!未定义书签。Section 3: Strengths and weaknesses of the report .. (4)

3.1 Strengths (5)

3.2 Weakness ......................................................................... 错误!未定义书签。Section 4: Recommendations for future investigation (5)

4.1 Personal development ..................................................... 错误!未定义书签。

4.2 Process and product ........................................................ 错误!未定义书签。Conclusion (6)

Introduction

After around five month'sinvestigation, has completed the planning stage and development stage of the report. Therefore, the evaluation report aims to analyze the survey and complete reports.This report is divided into four parts. Part 1, the extent to which to meet investigationhas original target each year will be analyzed. In the second part, these aspects of planning and development stages of the comments have been issued. In the third part, the strengths and weaknesses of the investigation report. In Section 4, for future investigations, recommendations will be given.

Section 1: Meeting objectives

1.1 The extent of objectives completed

Investigation is mainly to assess the product marketing and promotion of the survey ? & M.The sub-task is to find H & M's target customer of the product features and promotional activities in the H-& M-marketing effectiveness of to determine the H & M's product marketing and promotion of marketing costs, and to determine theH & M products, marketing and promotional marketing

Its main objective is to mainly depend on it can easily be accessed via the Internet, questionnaires, the company's annual report, the main objective is completed. As for the sub-tasks of the survey, three of which have been completed. They found that the H & M's target customers, H & M's products and promotional activities of the features, and determine the information on the H-& M-product of marketing and promotional marketing, one not to complete the submissions is to determine the H-& M-'s product marketing and promotion of marketing costs can not be found in the company's website.

1.2 Modification of objectives

In this investigation, some objectives have been changed as the information on these objectives isdifficult to seek for.The information about H&M’s product marketing and promotion cannot be found in the company’s web page so the developing report identifying the company’s sa les revenue and profit instead as sales revenue and profit are easily found in the company’s annual reports.

Section 2: Commentary to the planning and developing stages

2.1 The planning stage

In the planning stages on some issues determine the investigation.Initially of the theme, the theme of the survey is to assess the H & M's marketing strategy. I found that the time of the completion of the investigation is limited, only about five month's theme is too much. And then change the theme of evaluation of product marketing for H & M and local marketing. Search for information, the whoIe the H & M marketing local marketing is better than it, so the evaluation of H & M's product marketing and promotional marketing, and finally change the topic.

Establish standards that will be used to assess the effects.Initially implication of some of the problems, I am confused with the effect of the standard. I finally distinguish the impact of standards, there has been another problem.There can choose the standard of the many alternatives, the role of each of the criteria is different.Therefore, it needs a lot of time to determine the standards, I should choose assessment of the impact.

In contrast, the primary information and secondary information collection and analysis was carried out very smoothly.

2.2 The stages of development

During the development stage, I do not have the opportunity to participate in the company, bought a block survey. Therefore, I try to search the Internet insteadto

obtain the required information. Fortunately, most of the information was found.

Stage of development, the most difficult part in the planning stage, the selection criteria of these effects impact statement, because it requires a lot of the figures quoted from the Internet, I have a lot of time spent on finding and analysis of the figures.

In contrast, the introduction of H & M's Product Marketing and Marketing in the search for relevant information is carried out smoothly.

Section 3: Strengths and weaknesses of the report

3.1 Strengths

The report has two distinct advantages.

In the progress of the investigation, I have collected a large number of figures to support my argument, which makes my argument, these figures are the authoritative website quoted convictive.Most from H & M's website and themes, so that data accuracy is no doubt.

In addition, the analysis of each section, I use a clear logic, which makes the reader can easily understand the contents of the report.

3.2 weakness

As I do not have the opportunity to participate in the company, some analysts are not very deep. Has been set up, the most needed information from the Internet, via the Internet informationcollected not for some purpose, so some supportedpoints is not very accurate.

Section 4: Recommendations for future investigation

4.1 personal development

As for personal development, I need to pay attention to my poor communication skills, to express my views in the future face-to-face interview investigation.When, I did not obviously between the interviewees.And which caused a misunderstanding I did not take full advantage of the opportunity to other relevantsurveys. Therefore, in future surveys, I would like to improve my communication skills.

4.2 Process and product

In the survey, there are some unreasonable arrangements in some of the activities schedule. For example, I spent two weeks on the themes identified, plans to complete its investigation within a week. I also spent two weeks to write a report plans to complete a week.As Therefore, in future surveys, should I manage the schedule of survey activities, the rational development.

Conclusion

The assessment report, investigate and complete reports, including the original target of the investigation has reached the extent of the comments on these aspects of planning and development stages, the strengths and weaknesses of the investigation report, for the future investigations.It suggested that by the above proposalpersonal development and progress of the investigation, will be improved in the future.

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