2014年12月大学英语六级考试备考资料《阅读理解-长篇阅读(匹配)》考前冲刺题及答案

2014年12月大学英语六级考试备考资料

《阅读理解-长篇阅读（匹配）》考前冲刺题及答案

（二）

A: Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.

B: In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut's market share has slowly eroded because of intense competition from their rivals Domino's, Little Caesar's and newcomer Papa John's. Home delivery was a driving force for success, especially for Pizza Hut and Domino's.

C: However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas.

D: In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn't necessarily want pizza.

E: Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different - different enough that customers will think it’s a whole new product. For example, let's lo ok at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the "BigFoot," which was two square feet of pizza cut into 21 slices. In 1995, they introduced "Stuffed Crust Pizza," where the crust would be filled with cheese. In 1997, they marketed "The Edge," which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing "The Big NewYorker," trying to bring the famous New York style pizza to the whole country.

F: Another opportunity that Pizza Hut has is their new ordering online system. Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to someone. This program has just been started, so we do not have any numbers to support whether or not it will be a success.

G: Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future.

H: However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don't have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices.

I: An indirect weakness that Pizza Hut has is that they have lost a lot of their customers and market share due to such intense competition with competitors. Pizza Hut's opportunities are almost endless. They can increase revenue with their new innovative pizzas, and increase brand loyalty with good customer service.

J: Pizza Hut's number one threats are from their competitors. Currently, their closest competitor is Domino's Pizza. Domino's main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Domino's was very profitable when they ran the promotional deal of delivering a pizza within 30 minutes. However, many lawsuits have been filed against Domino's in the past for reckless driving by their drivers, so Domino's withdrew the promotion. Little Caesar's is another one of Pizza Hut's competitors, right behind Domino's in market share. Little Caesar's is famous for offering large quantities of pizza for less money. Other competitors include Papa John's, Sbarro, and Pizza Inn.

K: A problem facing all of the pizza chains is that each of their individual competitive advantages are pretty much everyone's competitive advantages. Most if not all the top pizza chains offer free delivery, and always have some sort of promotional deal offering large pizzas at reduced prices. Other competitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and Di'Gornio pizzas.

1. Pizza Hut expanded its business into many parts of the country by the time of 1969.

2. Pizza Hut has not always dominated the market.

3. buffalo wings, and Italian cheese bread are now commonly served at pizza restaurants.

4. The diversification strategy is not to be the first mover.

5. In Pizza Hut, a Pan Pizza was guaranteed to serve in 5 minutes.

6. If you want a pizza from Pizza Hut delivered directly to your house, you have to have Internet access in the first place.

7. In order to make sure their customers were happy, Pizza Hut introduced two customer satisfaction programs.

8. The higher overhead costs of Pizza Hut obviously accounted for higher prices of their pizzas.

9. The reason why Domino’s withdrew their promotion was that they suffered legally from reckl ess driving by their drivers.

10. Major pizza makers have to face the problem that their competitive advantages are the same.

答案

1. A

2. B

3. C

4. D

5. E

6. F

7. G

8. H

9. J 10. K

（三）

How to Make Attractive and Effective PowerPoint Presentations

A) Microsoft PowerPoint has dramatically changed the way in which academic and business presentations are made. This article outlines few tips on making more effective and attractive PowerPoint presentations.

The Text

B) Keep the wording clear and simple. Use active, visual language. Cut unnecessary words—a good rule of thumb is to cut paragraphs down to sentences, sentences into phrases, and phrases into key words.Limit the number of words and lines per slide. Try the Rule of Five-five words per line, five lines per slide. If too much text appears on one slide, use the AutoFit feature to split it between two slides. Click within the placeholder to display the AutoFit Options button (its symbol is two horizontal lines with arrows above and below), then click on the button and choose Split Text between Two Slides from the submenu.

C) Font size for titles should be at least 36 to 40, while the text body should not be smaller than https://www.sodocs.net/doc/8f6568657.html,e only two font styles per slide—one for the title and the other for the text. Choose two fonts that visually contrast with each other. Garamond Medium Condensed and Impact are good for titles, while Garamond or Tempus Sans can be used for the text body.

D) Embed the fonts in your presentation, if you are not sure whether the fonts used in the presentation are present in the computer that will be used for the presentation. To embed the fonts: (1) On the File menu, click Save As. (2) On the toolbar, click Tools, click Save Options, select the Embed TrueType Fonts check box, and then select Embed characters in use only.

E) Use colors sparingly; two to three at most. You may use one color for all the titles and another for the text body. Be consistent from slide to slide. Choose a font color that contrasts well with the background.F) Capitalizing the first letter of each word is good for the title of slides and suggests a more formal situation than having just the

first letter of the first word capitalized. In bullet point lines, capitalize the first word and no other words unless they normally appear capped. Upper and lower case lettering is more readable than all capital letters. Moreover, current styles indicate that using all capital letters means you are shouting. If you have text that is in the wrong case, select the text, and then click Shift+F3 until it changes to the case style that you like. Clicking Shift+F3 toggles the text case between ALL CAPS, lower case, and Initial Capital styles.

G) Use bold or italic typeface for emphasis. Avoid underlining, it clutters up the presentation.Don’t c enter bulleted lists or text. It is confusing to read. Left align unless you have a good reason not to. Run “spell check” on your show when finished.

The Background

H) Keep the background consistent. Simple, light textured backgrounds work well. Complicated textures make the content hard to read. If you are planning to use many clips in your slides, select a white background. If the venue of your presentation is not adequately light-proof, select a dark-colored background and use any light color for text.

M inimize the use of “bells and whistles” such as sound effects, “flying words” and multiple transitions. Don’t use red in any fonts or backgrounds. It is an emotionally overwhelming color that is difficult to see and read.

The Clips

I) Animations are best used subtly; too much flash and motion can distract and annoy viewers. Do not rely too heavily on those images that were originally loaded on your computer with the rest of Office. You can easily find appropriate clips on any topic through Google Images. While searching for images, do not use long search phrases as is usually done while searching the web-use specific words.

J) When importing pictures, make sure that they are smaller than two megabytes and are in a .jpg format. Larger files can slow down your show. Keep graphs, charts and diagrams simple, if possible. Use bar graphs and pie charts instead of tables of data. The audience can then immediately pick up the relationships.

The Presentation

K) If you want your presentation to directly open in the slide show view, save it as a slide show file using the following steps. Open the presentation you want to save as a slide show. On the File menu, click Save As. In the Save as type list, click PowerPoint Show. Your slide show file will be saved with a ppt file extension. When you

double-click on this file, it will automatically start your presentation in slide show view. When you’re done, PowerPoint automatically closes and you return to the desktop. If you want to edit the slide show file, you can always open it from PowerPoint by clicking Open on the File menu.

L) Look at the audience, not at the slides, whenever possible. If using a laser pointer, don’t move it too fast. For example, if circling a number on the slide, do it slowly. Never point the laser at the audience. Black out the screen (use “B” on the keyboard) after the point has been made, to put the focus on you. Press the key again to continue your presentation.

M) You can use the shortcut command [Ctrl]P to access the Pen tool during a slide show. Click with your mouse and drag to use the Pen tool to draw during your slide show. To erase everything you’ve drawn, press the E key. To turn

off the Pen tool, press [Esc] once.

Miscellaneous

N) Master Slide Set-Up: The “master slide” will allow you to make changes that are reflected on every slide in your presentation. You can change fonts, colors, backgrounds, headers, and footers at the “master slide” level. First, go to the “View” menu. Pull down the “Master” menu. Select the “slide master” menu. You may now make changes at this level that meet your presentation needs.

1. The ways in which academic and business presentations are made have been changed by Microsoft PowerPoint.

2. When making the PowerPoint, the wording of the text should not be complicated.

3. In each slide, the font styles for the title and the text should contrast with each other.

4. A more formal situation is capitalizing the first letter of the first word.

5. Centering bulleted lists or text can not help to read.

6. Sound effects should be used as less frequently as possible.

7. When importing pictures, make sure that they are smaller than two megabytes.

8. When making the presentation, you should look at the audience as possible as you can.

9. Pressing the E key can help you to erase everything you've drawn.

10. In order to meet your presentation needs, you can make changes at the “slide master” level.

1.A A段讲到了微软的PowerPoint对学术及商业陈述形式的改变，可以直接定位到文章的首段。

2.B 根据题干中的信息词wording of the text定位到第一个小标题下的第一段。

3.C 根据题干中的信息词the font styles for the title and the text定位到C段。

4.F 根据题干中的信息词more formal situation和capitalizing定位到第一个小标题下的F段。

5.G 根据题干中的信息词Centering bulleted lists or text定位到第一个小标题下的G段。

6.H 根据题干中的信息词Sound effects定位到第二个小标题下的H段，Minimize the use of “bells and

whistles” such as sound effects。

7.J 根据题干中的信息词importing和two megabytes定位到第三个小标题下的J段。

8.L 根据题干中的信息词look at the audience定位到第四个小标题下的L段。

9.M 根据题干中的信息词Pressing the E key定位到第四个小标题下的M段。

10.N 根据题干中的信息词make changes at the “slide master” level定位到文章的最后一段可得答案。

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Many factors are contributing to the deteriorating situation: industrial wastes pumped into the air, the lakes and rivers; a increasing number of automobiles crowding into the streets; the widespread use of plastic bags etc. To my view, stiffer laws and regulations must be implemented to check pollution. Industries that release wastes without permission should be heavily fined. Cars should be equipped to minimize the exhaust they release into the air. And the use of plastic bags and disposable meal boxes should be banned. What’s more, the media should play an important role in implanting a sense of environmental consciousness into people’s mind. If everybody works toward a common goal of making the environment better, we can create a cleaner and lovelier world for us and for the coming generation. 【002】Aid Education in China 1.每年，高校许多大学生受到鼓舞去贫困地区支教； 2.支教活动的意义； 3.我的看法。 Aid Education in China Each year, college students, encouraged to aid students in the poverty-stricken areas, volunteer themselves in poor villages for a year and try to improve education in poor areas.

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2014年12月大学英语六级考试备考资料《阅读理解》答题技巧 需要指出的是，在一篇文章的阅读过程中，我们要根据不同的要求采用不同的阅读方法。总的来说，在正式考试中，阅读理解部分可参照下列步骤进行。首先用“快读”的方法浏览全文，以了解中心思想及大意。在此基础上，可根据要回答的问题，用“查读”的方法，或(查到文章中与答题内容有关的范围后)用“细读”的方法，来确定答案。回答问题时，可在文章中划出关键词句，以此作为答题的依据。全部问题答完之后，如时间允许，可再快读一遍全文，核实一下所确定的答题的答案是否符合全文的精神。 1. 快读(Skimming) 快读的目的是用浏览全文的方法了解文章的大意和主题思想，并对文章的结构有个总的概念。顾名思义，快读时，速度要快。一般地说，250字左右的短文要求在二、三分钟内看完。快读时精力必须十分集中，不必去记忆细节；遇到个别生词及难懂的词句，均应略过，以求对全文总体意思的了解。为了更好地抓住全文的中心思想，在快读时要留心文章中某些反复出现的词语，这些往往与文章的主题有关。快读时，还应特别注意文章的开始段和结束段以及文章中每一段的段首句和结尾句，因为它们往往是对文章内容最好的概括。 2. 查读(Scanning) 查读的目的主要是为了寻找文章中某些特定的信息。在查读时，目光要自上而下、一目数行地寻视与答题内容相关的词句，与此无关的内容要很快掠过。当回答有关who, when, where等文章细节问题的时候，用此方法我们一般都可很快找到答案，可以说“一查即得”。但是有些与文章细节有关的问题如：why, how等难以找到现成的回答，这时首先需要通过查读，找到文中与答题内容相关的范围，然后再用下面要讨论的“细读”方法，方可得出准确的答案。 3. 细读(Reading for full understanding) 找到文章中的有关范围以后，即在此范围内逐句阅读，特别对关键词、句要仔细琢磨，以便对其有较深刻、较准确的理解和掌握。不仅要理解其字面意思而且要通过推理和判断，弄清文章中“字里行间”所隐含的意思。在细读中，对没有学过的生词，可根

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P a r tⅢR e a d i n g C o m p r e h e n s i o n Section A As it is, sleep is so undervalued that getting by on fewer hours has become a badge of honor. Plus, we live in a culture that_____(37)to the late-nighter, from 24-hour grocery stores to online shopping sites that never close. It's no surprise, then, that more than half of American adults don't get the 7 to 9 hours of shut-eye every night as_____(38)by sleep experts. Whether or not we can catch up on sleep-on the weekend, say-is a hotly_____(39)topic among sleep researches. The latest evidence suggests that while it isn't_____(40), it might help. When Liu, the UCLA sleep researcher and professor of medicine, brought_____(41)sleep-restricted people into the lab for a weekend of sleep during which they logged about 10 hours per night, they showed_____(42)in the ability of insulin(胰岛素)to process blood sugar. That suggests that catchup sleep may undo some but not all of the damage that sleep_____(43)causes, which is encouraging given how many adults don't get the hours they need each night. Still, Liu isn't_____(44)to endorse the habit of sleeping less and making up for it later. Sleeping pills, while helpful for some, are not_____(45)an effective remedy either. “A sleeping pill will_____(46)one area of the brain, but there's never going to be a perfect sleeping pill, because you couldn't really replicates(复制)the different chemicals moving in and out of different parts of the brain to go through the different stages of sleep," says Collop, director of the Emory University Sleep Center. 37.【题干】_____ 【选项】

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大家可以通过看历年真题的听力文字多熟悉题目，你看多了就会发现做起题来简单很多。这就是为什么我们读过或背过的文字再去听一般都能听懂。第三个原因是对文化背景和常用短语的不熟悉，造成理解上的障碍。英文口语中有很多口语化的词汇是我们平时读课本没见过的，但是在听力段子里经常出现。所以我们只能积极一点，材料的获得如果你懒，就多搜集历年真题，把里面出现的你不懂得和出现频率高的短语和口语化词汇句型专门写出来，也就一两张纸吧。对于文化背景，有可能就尽可能多了解，但在考试的时候最多影响你一两道题，不是太可怕。 当你找到自己听力差的原因的时候，对症下药，一般来说都会有很大提高的。而且一般说来，你现在的听力水平越差，你能提高进步的幅度就越大。可以让你的成绩上一大个台阶。所以一定要对自己有信心！ 如何解决听力问题呢？我觉得要提高英语水平，不管是哪方面的，都要精泛结合。所谓的精泛结合就是在认真研究如何提高英语能力（——所谓的精）的同时通过大量的训练（泛）巩固提高，从而达到最好的效果。有的人总是一天到晚拿个耳机在听，但始终没设么提高，反而养成了一听力就困的坏习惯。对于听力基础不太好的同学，我的建议是先多精听。精到什么程度呢？我觉得有一个特别有效的方法就是你抽两三套历年真题，拿着随身听和纸笔，把题

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