学年论文格式要求

学 院 名 称： 外国语学院/文通学院 ： 师范英语系/经贸英语系 别： 13级(1)班 名： 王某某 师： 李某某

2016年 11 月20

目录

gender equality

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摘要

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been

in various

long main streets, colorful pictures painted on buses, pamphlets sent to every house, advertisement jammed between TV programs and radio broadcast; etc.

”( Wang

female students do much better than male students. So, we can obviously find

gender differences in English learning. as “The use of a word more meanings or different association, or the use of two or more words of the same or nearly the . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. Applications of Puns in Advertising English

Pun, a figure of speech, is also called paronomasia, which comes from the Latin word —paronomazein, meaning “call in different names.” Pun is a commonly used rhetorical device, which is also a form of humor. Advertisers use the polysemous, or homonymous relation of a language ingeniously to make the expressions implicit, humorous and vivid. There are several applications of puns in advertising English. 3.1 Pun on homophone

Oxford Advanced Dictionary defines “homophone” as that “homophone is a word that is pronounced like anoth er word but has a different spelling or meaning”. Homophone is in advertisers’ good graces, because this type of pun has a humorous and lively linguistic style, which is full of appeal and can give the customers an impression. The advertisers are always trying their best to make puns on homophone. There are some instances to explain how this type of pun works.

3.2 Pun on polysemy

“While different words may have the same of similar meaning, the same one word may have more than one meaning. This is what ……… With the aid of some context and the polysemic words, it always produces literary meaning as well as connotations. This kind of pun also improves the effect of advertising expression.

3.3 Pun on complete homonym

Complete homonym means the words that are identical in both sound and

full of interests

…………………

3.4 Pun on parody

Parody is a piece copies the style of sb/sth in uses the outfit of saying, apothegm, proverb or idiom to form new meanings. English has a lot of well-known phrases, idioms and sayings. They have become one of the aspects of the English culture. The advertisement designers are . . . . . . . . . . . . . . .

4. Conclusion

Advertisement is a way for the company to propagate their products. The advertisement designers are ……. . . . . . . . . . . . .