HND 大综合1 中文翻译
G -巴尔可编程序控制器(plc)的案例研究
背景资料
G制造、批发和巴尔可编程序控制器(plc)饮料,主要市场碳酸饮料。在格拉斯哥的基础,它一直制造软饮料在苏格兰自1875年以来。其最知名的产品,Irn-Bru产生于1901年,是第一个。巴尔的成了众人的有限公司于1965年。生意一直与之关联的巴尔的家人和肢体的大多数的公司的股票。然而,罗宾·巴尔,主席,是唯一的成员在巴尔的家人仍然直接聘用的业务。巴尔的有一个深思熟虑的政策将焦点集中在饮料市场。它不产生任何其他类型的产品,没有兴趣在任何其他领域的业务活动。它把自己描述成一个“独立,消费者发光二极管(led)和有利可图的上市公司,从事制造、分销和销售品牌软饮”。
在过去的40年,这个数字在苏格兰的软饮料制造商已经下降,由大约有200到大约六岁了。巴尔的是迄今为止最大的生存。在过去的几年中,巴尔的已经获得了一个数量的其他公司。这些包括软饮料公司,特别是那些在英格兰,例如除了在1972年与Mandora有限的圣克曼斯菲尔德于1988年。在2001年,Findlays有限的,其产生的Findlays爱丁堡池泉山矿泉水,变成了一个在中国的全资子公司,G巴尔可编程序控制器(plc)。
附录1的细目巴尔的组织。
这个软性饮料市场和巴尔的产品目录
巴尔的国际知名品牌竞争所拥有的大型跨国公司,就像可口可乐和百事可乐。它这样做是由一组的品牌和品牌拥有本身属于其他公司,这些公司的安排,它在英国。
品牌是高度显著的软饮料市场。这意味着公司必须有可用资金投入市场营销他们的产品。与此同时,他们也必须要能够生产足够数量来获得规模经济的生产。
传统上,巴尔的力量是在苏格兰Irn-Bru杂货店的地方是最主要的品牌名称。公司拥有一支长期的目标是增加销售额的南部边境。销量一直呈上升趋势,但他们仍然相比微不足道,销售在苏格兰。尽管如此,现在是Irn-Bru百强品牌在英国的杂货店。这是第三个最大的软饮料在英国和顶级的non-cola品牌。在大多数发达国家市场领导者的可口可乐,十分舒服,但是,在苏格兰,这是绝对不可能的。2003年,在苏格兰的销售额超过了Irn-Bru可乐。
摘要品牌名称,如可口可乐,百事可乐,雪碧是已知的世界各地,实际的饮料通常是基于当地生产和分配的公司。在一些案例中,这些公司子公司的大的跨国公司。在其他情况下,独立的公
司,像巴尔的,生产和销售的饮料品牌下牌照由业主。这些合作伙伴协议,被称为特许经营协议,通常会持续在规定的期限内,如5年。巴尔的英国特许经营店已Orangina和立顿冰茶。
这些操作并不总是顺利进行。巴尔最初同意签Orangina,Pernod与这家法国公司,1995年至2001年期间的赛道。在1999年年末,法国政府否决了这个提议由可口可乐的Pernod接管-理查德。一年后,谣传其品牌卖给吉百利史威士公司,另一个软饮料制造商,失业问题没有成为现实。这些事件造成相当大的不确定性对巴尔的。然而,在这场比赛中,Pernod -理查德保留的所有权的品牌和巴尔的能够延长其特许经营合同。
附录2总结了主要的品牌拥有和管理的巴尔。
建立品牌意识
巴尔的有一个政策的发展自己的品牌身份。它选择了这个优先于生产超市自己签的产品低利润的台词。
巴尔的采用了一系列宣传推广活动而使使用很大的广告。它认为这是一个重要的组成部分在维持一个不断更新的图片,为其产品,特别是像碳酸饮料大多是买的年轻人。巴尔的的美誉而感到自豪和创新策略使用久经考验的方法。
Irn-Bru只是一个例子,关于巴尔的就试图建立品牌市场占有率与品牌忠诚度。因为它是一种新的设计成立于1993年,数额的蓝罐和瓶子,与此形成鲜明对照的是橙色的。橙色成为了关键的色彩在最近的广告,为Irn-Bru伴随了尖锐的幽默的主题。Jef的电视广告展示”赢得了最佳的“商业”奖在2002年的苏格兰广告奖证明的成功的广告的电动夫人并取得了主席的奖是在2001年。广告不是总会见了大家的认同和附件3给出了两种实例的投诉广告标准局。
巴尔的裁缝做的广告及促销活动非常密切的情况下的品牌参与。例如,它使用不同的广告及促销方法在苏格兰和英格兰Irn-Bru。在苏格兰的目标是保持品牌意识而在英国品牌还在成长和意识已经增大。
除了建设也阐明了品牌。那也是一辆被中小企1993年,新包装展示一个红色的塑胶瓶并伴随着广告和其他促销。1996年底,另一个重新设计进行了介绍。这一次的形象是“一个红色的鸡冠。”那是基于广告皮带线的刷新你的头”。在2003年,进一步重新定位作为“红”。但是除了继续使用的,虽然有一个除了头更悠然的面部表情。现在其目标市场是13 - 15岁的男孩。
在2002年的年度报告,罗宾巴尔说,“我们仍然确信,然而,在我们的品牌将持续投资生产为G 调的最优长期growth.巴尔'
附件4给出了一些例子的巴尔的进一步推广活动。
操作
巴尔的生产软饮料在三大生产植物Cumbernauld李明训,曼斯菲尔德,在曼彻斯特的泉水,而而Pitcox,东是瓶装在洛锡安选区。它有六个物流仓储在苏格兰和六在英格兰。
巴尔的工厂生产软饮料在可回收罐以及玻璃和塑料瓶。结合集装箱的尺寸和类型取决于产品。巴尔的控制成本的原材料,如糖,通过严格的采购和采购的方法。它也有一个计划的生产设施和投资不断up-dating在前沿技术。以及提高生产效率的措施,如这些允许有更多的声音输出被制作出来。
除了其投资营运中,它的最近更新巴尔IT系统和其供应链活动。
成本控制的重要性可以通过一个实例说明了。在2001年和2002年,英镑的价值非常高的丹麦人反对使用欧元。这是一个后果,那是便宜,对于批发商在英国进口饮料,如可口可乐的地方,如西班牙比买他们从英国制片人。这种情况迫使英国供应商降价和产生了连锁影响,甚至那些软饮料,像Irn-Bru采购,不能出国。例如,2001年,政府被迫将巴尔的价格给批发商30%。
员工
巴尔的雇佣员工超过900人,有超过三分之一的人在公司服务了15年或更长的时间。一年一
度的员工进行民意调查,其中措施的观点的员工在他们自己的工作和公司作为一个整体。通信、培训和发展中涉及的主题。结果一贯是积极的。例如,2001年,81.5%的员工称,他们为我而自豪,为贵公司服务。巴尔的鼓励员工参与在每一层级和的一部分,这与员工、管理者讨论它们的反应对每一个问题,以期识别可能的改善。经理给一个正式的简报,关于公司的发展,包括交易的结果,给员工每年有两次。
巴尔的员工提供专业的训练和活动,并已于最近推出的一个“电子学习的设施,保证员工学习桌面PC技能。正常的条款和条件还辅以一些额外的奖励方案。这些包括了一个长期服务奖励计划和一些计划,以鼓励员工拥有公司的股份。这些是给的更多细节在附录5。
出口:俄罗斯市场
俄罗斯是巴尔最大的海外市场。在2002年上半年,巴尔的出口收入是￡￡38万,其中30万来自销售俄罗斯。巴尔的出口Irn-Bru开始直接向俄罗斯在1994年当市场开放的西方公司堕落后的共产主义政权。以前,物品,比如不含酒精的饮料是不容易得到的,对所有的品牌是低的。
在1998年,巴尔的进入一个特许经营合同,与俄罗斯公司,KLP。KLP苏打水,将会产生Irn-Bru 和奶油色组合成的特许在一个新的软饮料工厂在莫斯科使用精华出口的巴尔的第苏格兰人。一个重大因素是帮助获得来自政府机构巴尔,尤其是苏格兰贸易国际(参考),它是负责鼓励苏格兰的基础公司出口。性病设有办公室有许多外国国家,其中一个在莫斯科。在俄罗斯和其他地方的交往的历史一起使它能够带来的,KLP巴尔和一家美国公司,API,提供了700万美元需要负担了莫斯科的工厂。
然而,俄罗斯的经济崩溃,一个成功的广告活动,尽管在1999年对俄罗斯的本质在2001年销售额下降了。
在2002年2月新巴尔的特许经营协议订立与百事可乐集团(PBG),最大的特许经营一个懦夫百事可乐,在世界上。在它Irn-Bru装瓶厂是生产在俄罗斯和分布广泛的分销网络通过PBG。这个安排似乎可以很好的工作:在课程结束的第一年,在2003年,Irn-Bru销售几乎占了1%的俄罗斯市场。
巴尔的其他重要的欧洲市场Irn-Bru是西班牙,那里也会产生在免赔额。销售是在旅游地区主要流行于苏格兰度假的人。
附录6给出了一些财务信息在公司上。
(在案例研究的信息也是来自一个G巴尔可编程序控制器(plc)年度报告,1999 - 2003年,从公司的网站在https://www.sodocs.net/doc/a57450311.html,。额外的资料来自新闻报道从苏格兰企业在https://www.sodocs.net/doc/a57450311.html,;从广告标准局在https://www.sodocs.net/doc/a57450311.html,;从https://www.sodocs.net/doc/a57450311.html, https://www.sodocs.net/doc/a57450311.html,);
注:以上,以及随之而来的附录,目前在2004年1月1日,是指在那个日期的情况。
HND大综合1GU1答案
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HND大综合GU答案
H N D大综合G U答案 文件排版存档编号：[UYTR-OUPT28-KBNTL98-UYNN208]
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HND大综合1答案
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HND大综合
1.Planning—Action Plan Likely resources to be used I am a bank's investment manager. Our target customers are David and his wife Martha Collins. This is the first phase of the report, including strategy, the main resources and the timing of the project. In this report I will use some resources are as follows : the main research: I will use surveys and observational studies, to David and Martha plan to close the lowest risk profit maximum programme. Secondary research: I will search for online information search, information books, buy a newspaper, the questionnaire survey way, I will also use ( questionnaire in the appendix), then I realized that any customer is old people who are over the age of 70to obtion low risk financial plan. Also researchers to generate a financial plan from 2011 to2013. I have a group, we will have a discussion group. This information can understand the new rate, new product information, some banks, I can with my group to provide the best customer project. Strategy for carrying out report Product life cycle is a marketing study, which can help customers know, they can get the maximum profit investment. In the first instance, I will consult by telephone to understand the idea of the David`s and Martha`s in mind and make a household survey. So that they may be more understanding of the financial construction order to understand their needs. On the one hand, according to their family is saving, pensions and any other expenditure. I will make a list of funds, then analyze and identify the financial risks and other kind of risk like this investment was failed and so on. Different portfolio based on different stages of lifetime, customers can choose according to their own situation of different products. Group discussion, there are many staff to customer service and we can discuss the best solution for customers How the project will be managed
HND大综合1GU1答案
Section1 Question 1: Part A Given the competitive nature of the mobile telecommunications market analyse the likely advantagesand disadvantagesto Opal of establishinga partnership agreement with another company.12 Advantages: Firstly, the partnership agreementscan provide Opal with technology assistance.It allows Opal for the joint development of new products and the sharing of technology. Secondly, a Chinese partnershipnot only gives Opal access to local knowledge but also provides an air of acceptability that is important when conducting business in China. Thirdly, local firms 'well -reputation and wealth of experience will also help Opal to ensure that product development and customer service is specifically targeted at meeting the local needs and demands of the local market. Fourthly, companies in partnership can share the costs and reduce the risk. Disadvantages: As for the disadvantages, firstly, the own technology of Opal might be leaked because of the sharing of technology which may result in the loss of Opal 'csompetitive advantages. Secondly, in a partnership with others, the control power of Opal company might be distributed because of the consideration of other partners Thirdly, firms need to share the profits and there might be conflicts since those companies are profitable organizations. PART B Identify and justify possible options the senior management may have which will enable Opal to maintain its current levels of success and profitability. 8 Firstly, since Chinese market has enormous potential, Opal needs continue to invest in Chinese market to gain more market shares for its expansion. Secondly, Opal can sign the partnership agreementswith more companies, to gain more comprehensive market information and share the technology and develop new products. s be n
HND 大综合2 planning
Contents Personal assessment of skills (2) Title of the project (2) Objectives of the project (2) Statement of issues of investigate (3) Reasons for the choice of issue (4) Justification for the choice of business (5) Primary and secondary sources of information (6) Primary information (6) Secondary information (6) Methods and Justification (7) Plan (8) Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7) Identification of the resources including time needed to carry out the investigation (8)
Personal assessment of skills I have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline. Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arranging mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression. Title of the project The title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline. Objectives of the project When planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows: 1)Survey the internal and external situation of Hazeline. 2)Identify opportunities and threats in Chinese market.