2019-表情符号趋势报告

Adobe Emoji Trend Report July 2019

The Emoji Effect

Emojis have become a cultural phenomenon –shaping the way we express ideas and emotions across languages, friends and generations. Emoji users believe emojis make conversations more fun and make people more approachable and likeable. However, they overwhelmingly want more inclusive emojis that reflect themselves and look to the future as an opportunity for continued expansion and development.

In celebration of the cultural phenomenon of emoji, Adobe is exploring the impact of this emerging digital language on our lives, relationships and communications ahead of World

Emoji Day.

In a study focused on emoji users, Adobe surveyed 1,000 U.S. general population (ages 16 –73) who use emojis at least weekly to better understand their emoji preferences and usage,

particularly when it comes to the development of emojis that they would like to see.

U.S. General Population

frequent emoji users (ages 16-73)n=1,000±3.1%

10-minute

online survey administered

on smartphones or tablet

devices

Survey fielded from May 8-

15, 2019

Adobe fielded a 10-minute online survey to a representative sample of n=1,000 frequent emoji users (men, women and non-binary) aged 16-73 years old across the United States.

AUDIENCE SAMPLE SIZE MARGIN OF ERROR METHOD TIMING SURVEY METHODOLOGY

Making conversations more fun is the top reason for using emojis among more than three-fifths of emoji users.

Reasons for Using Emojis

(Shown: Top 5; Percent selected response)

62%

42%

31%31%30%

I want to make conversations more

fun

Emojis better communicate my

thoughts and feelings than words

alone do

I feel more connected to the

people I frequently text or online

message when expressing myself

using emojis in addition to words

Using emojis is faster than typing

out words

Emojis paint a clearer picture than

words

Total

Laughter, love and kisses are users’ favorite emojis, both individually and as pairings.

Favorite Emojis

(Shown: Top 3; open-end response) First

Second

Third

Favorite Pairings (Shown: Top 3; open-end response)

While laughter, love and kisses remain popular across regions and genders, the crying emoji makes it into the top three for the Northeast and male emoji users.

Women

Men

Northeast

South

Midwest

West

Favorite Emojis –By Gender

(Shown: Top 3; open-end response)

Favorite Emojis –By Region

(Shown: Top 3; open-end response) 1st2nd3rd1st2nd3rd

*Less than 1% of respondents identified as non-binary

79%76%67%64%55%54%52%48%45%37%

Love Happiness Sadness Anger Surprise Excitement Frustration Disgust Support Pride

Total

Love, happiness and sadness are the top emotions users express through emojis.

Emojis Associated with Emotion

(Shown: Percent selected response; Top 3 open-end response)

Top 3

Nearly all emoji users agree emojis lighten the mood of conversations and show support.

Statement Agreement

(Shown: Total agree (somewhat/strongly agree))

93%91%

I use emojis to lighten the mood of a

conversation I use emojis to show support to the person/people I am talking to

Total agree

Three-fifths of emoji users are more comfortable expressing emotions through emojis, rather than through phone conversations.

Statement Agreement

(Shown: Top 2 Box (somewhat/strongly agree))

Agree Disagree

65%

agree they are more comfortable with

emojis

52%

45%

To communicate a major milestone or event

To announce a big life decision

Nearly half of users also feel emojis can

communicate a major milestone or life decision.

Likelihood of Using Emojis…

(Shown: Percent selected response)

Total