Garment Report

张紫莹16号13级英语本科6班

Garment Report

Brand introduction:

Zara is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. The group is headquartered in A Coruna, Galicia, Spain, where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks[1] to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.

Zara was described by Louis Vuitton fashion director Daniel Piette as "possibly the most innovative and devastating retailer in the world." Zara has also been described as a "Spanish success story"

The company is very unusual in the fashion retail world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors.

The Harvard Business Review said:" Zara established a different form the traditional industry communication supply chains, it is the supply chain to help Zara complete its 15day myth.

Zara’s product structure:

Zara's product design structure rich. Every year launched 20000 kinds of new style, divided into men's, women's and children's clothes. Zara Baby serial style includes Graden Paradise and Casual Chic. Zara boy serial style includes Foudamenntal Collection, Urban jungle, Arizona summer. Zara girl serial style includes Green Fantasy, Sweet Natural, Dress Lab, Cotton Remix. Zara man serial style includes Classic Times, Generation ipod, Simple present, Preppy Summer, Sophisticated Novelty. Zara Basic serial style includes Nave Postcard, Simple Taupe, Working Girl, New Safari, is suitable for 18-25 girls. Zara's Women's clothing is divided into three series, respectively the Zara of evening gowns and suits to work on "Women, fashion, casual clothes of Zara, Basic and athletic feeling young series Zara agency. Zara woman serial style includes The New Tribes, Flamme Melange, Lemon Drops, Netural Nature, is suitable for 25-45 woman. Zara TRF serial style includes Sunshine Days, California Cool, Grey Shadows,.

Zara Online：

On September 6, 2010, Financial Times reported that Inditex has launched the first online boutique for its best-selling brand . The long-awaited website will begin in Spain, the UK, Portugal, Italy, Germany and France – six countries that are among the most important of the company's 76 markets. When asked about the company's late arrival to internet retailing, Pablo Isla, chief executive, said they have been waiting for online demand to build before launching into cyberspace.

All items on sale at its Zara outlets would be available online and at the same prices. Customers can choose from the usual range of paying methods and opt either for a free store pick-up or paid-for postal delivery. The online return and exchange policy is identical to the store system, with shoppers given 30 days to change their minds. Queries will be handled by customer service operators or via e-mail or chat messaging. Inditex said that iPhone and iPad applications that allowed purchasing would soon be available.

Brand analysis:

Advantage:

(1)A strong design team we have a group of professional designers more than two hundred. Our designer whose average age is only 25 years old, they most time in Milan, Tokyo, New York, Paris watch fashion show. To capture design concept and the latest trends. We have a rapid production update, replenishment stores twice a week. Global each shop can be synchronous update is completed in two weeks. The high goods turnover rate also speeded up the customers back to the store.

(2) The company has a good operating condition and growth space. In recent years, ZARA pay more attention to management. We have a certain advantage and huge development potential.

(3) Strong ability of financial management. Know reduction of each link in stock, that can in the larger scale of operation conditions,growth profitability. Therefore, Zara looks at the overall capacity and centralized configuration resources, eliminate the "short board", strengthening the "weak link".

(4) Reasonable man-machine ratio and reasonable structure of human resources. Disadvantage:

(1)Corporate strategy development started slowlyZara although over the years continued to accelerate development, formed a certain scale and ability, especially on the strategic development of joint merger and acquisition. In the process of development speed, development process also affects the Zara, Zara strategy becomes the key issue in the crucial.

(2) The relative lack of talent of professional departments. Clothing company competition is ultimately a talent competition, in this industry, especially the demand for senior designer. Currently,in urgent need of young and creative idea of the designer to join.