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英语应用文写作课程标准

英语应用文写作课程标准
英语应用文写作课程标准

英语应用文写作课程标准

适用专业:商务英语、应用英语、旅游英语

一、前言

⒈课程定位与作用

英语应用文写作课程是商务英语专业的核心、必修课程,也是应用英语专业、旅游英语专业的主干、必修课程,以涉外文秘、涉外商务助理为典型工作岗位,以培养其岗位工作能力为主,兼顾其他涉外工作岗位需求。

本课程实用性强,直接培养学生英语书面沟通与交际能力,在很大程度上决定了学生在涉外工作中英语应用能力与职业能力的高低。无论是英语教育行业、涉外法律领域、涉外旅游领域、或涉外商务领域,都需要学生具备较强的英语写作能力才能胜任本职工作。结合我国尤其是我省人才需求状况,英语应用文写作课程在保证学生熟练掌握常用涉外文书写作技能的基础上,适当增加了涉外商务方面的专业知识与写作技能训练,以利于学生更好就业

⒉课程设计思路

本课程设计思路坚持“职业导向、能力本位”的原则:由英语类专业毕业生求职应聘涉外工作开始,让学生进入涉外文秘、涉外商务助理的工作角色。由开始设计求职文书,到完成就业岗位工作任务,课程内容按照循序渐进、由浅入深、由点到面的顺序分为“涉外常用文书写作”和“和涉外商务文书写作”两大模块,再将培养过程细分为15个学习模块,具体设置为28个实训项目,兼顾培养学生的专业能力、方法能力、社会能力。

二、课程目标

本课程突出培养三种专业能力、方法能力、社会能力,要求学生学完本课程能达到些列具体目标:

⒈专业能力培养目标。通过学习英语语言文化知识、涉外商务专业知识,让学生掌握常用涉外文书及涉外商务文书的写作格式和技巧,做到:

①能够遵循正确、具体、清晰、完整、礼貌、体贴、简洁等英语应用文写作原则,熟练掌握涉外常用信函格式,专业词汇、句型与习惯表达方法,实现沟通、交际目的。

能够熟练掌握涉外常用文书的不同特点与格式,常用词汇、句型与习惯②.

表达方法,实现沟通交际、介绍说明、广告宣传等效果。

③能够熟练运用现代办公技术及各种通讯方式,正确撰写、使用备忘录、电子邮件、传真、电传等帮助实现工作目标。

④能够熟练处理外贸具体业务,如建立业务联系、询盘、报盘、还盘、订货、成交、投诉与索赔等,熟悉外贸合同条款,能运用书面英语与客户有效交流,实现不同交易环节的业务目的;

⒉方法能力培养目标。让学生树立自主学习理念,培养较强的自学能力,能操作使用现代办公设备,利用现代信息技术获取新知识和新技能,搜集、分析信息,在涉外工作中综合运用英语知识和专业知识来分析、解决问题。

⒊社会能力培养目标。培养学生良好的职业道德、职业操守和社会责任心,学会在涉外环境下如何与人交往、团结协作、组织协调、宣传传策划、统筹管理及与客户交流,完成工作任务。

三、教学内容和要求

本课程教学内容选取及安排打破传统的以理论知识讲授为主的学科式体系,结合涉外工作环境下的英语写作技能培养和商务实操技能培养的具体目标,以岗位工作过程为主线,整合序化教学内容,设置为教、学、做、评合一的“涉外常用文书写作、涉外商务文书写作”两大模块,并细分为15个学习性工作任务,对应28个实训项目,其主体教学内容全部依据涉外文秘、涉外商务助理的具体工作任务选取。其他涉外工作岗位的工作内容则尽量从练习、实训任务、实训案例、小组实训活动中体现出来,因此本课程内容选取、安排具有职业化、实用化的特点,具体体现为突出培养专业能力、方法能力、社会能力能力。

2. 1、了解各类英文信函的使用的能用英语撰写请柬、邀请信及回函、力能力

●组织和管技相关知识介绍信、预定信、●现代常用感谢信、祝贺信、理能力应2、熟练掌握英语请柬、邀请信用能信

函申请信、投诉信等信函,做到格式术●创新能力写作力规范、表达准确,措辞得体及回函、感谢信、祝贺信、

介绍信、预定信、投诉信等信函的一●分析、解能问般格式、语言特点、常用词汇及题决力句式

3. 11.能够操作、使用现代办公设备及、了解英语电传、传真、电子邮件、备忘录的发展变迁的相关技术;现代知识

办公2.能用英语撰写电话记录、电子邮

2技术件、传真、电传、备忘录,做到格、熟练掌握英语电传、传真、应用电子邮件、备忘录一般格式、式规范、表达

准确,措辞得体语言特点、常用词汇及句式4. 1、了解社交、办公礼仪,及使能够用英语设计、撰写名片、贺卡、便

条、事务请假条,做到格式美观大方、用名片、贺卡、便条、请假条的语言规范、表达准确文案相关知识

写作2、熟练掌握英文名片、贺卡、便条、请假条的一般格式、语言特点、常用词汇及句式5. 1、了解广告、海报、

通知、启能够用英语设计、撰写广告、海报、通知、启事,做到格式美观大方、宣传事的常用发布方式及相关知识策

划2.熟练掌握广告、海报、通知、语言规范、表达准确

常启事的一般格式、语言特点、用词汇及句式6. 1、了解不同类型英文说明书、能够用英语撰写常用说明书及介绍,

做到语言规范、表达准确介绍介绍的特点、用途及相关知识

说明2.熟练掌握常用说明书及介绍的一般格式、语言特点、常用词汇及句式“涉外商务文书写作”内容

四、实施要求

⒈高职高专规划教材

英语应用文写作课程选用全国高职高专规划教材《英语应用文写作》,蒋玉芳主编。该教材内容丰富,兼具指导性、针对性、实用性的特点。①指导性:本教材

对常用应用文的写法按类型、格式、语言点、常用句型总结归纳,加以全面介绍。

②针对性:针对高校英语应用能力的写作要求,结合涉外工作岗位文书写作实际需要及历年考试真题,本书进行归纳、剖析,使学习者能做到学以致用,英语应用文写作能力获得全面提高。③实用性:本书内容选择实用性强,难易适中,并提供了大量实际范例供学生模仿。考虑到高职学生实际的英语写作水平,在帮他们打好英语写作基础的同时,侧重培养其英语应用文写作能力、涉外商务实操技能及解决实际问题的方法能力与社会能力能力。

⒉教学模式

校注重利用校内、本课程重视学生在校学习内容与实际工作任务的一致性,

外实训基地培养职业技能,以工作任务为导向,构建“任务型学习、项目载体实训、‘四结合'式多元化测评”三个环节有机融合、相互渗透的“三环合一”教学模式。基于以上教学模式,学生在仿真的或真实的工作环境中“学中做、做中学、做评结合、以评促学”,改变了传统的学做分离、做评分离、学评分离的教学模式,将理论教学与实训实习紧密结合,融学生在校学习和实际工作于一体,培养综合职业技能。

⒊教学方法

本课程根据学生特点、具体情境、课型、训练目标因材施教,课程教学的组织与实施遵循认知-学习-实践-总结—-提高的认知规律,宏观上采用工作过程六步法,即:资讯、决策、计划、实施、检查、评估,整个学习过程中,教师是咨询者、引导者和指导者,学生是学习的主体。微观教学法以任务型学习、项目载体实训为主,结合范例分析、情景模拟、角色扮演、网络教学、自主学习、评价激励、启发引导等辅助性方法。

⒋教学评价

本课程改革传统评价方式,建立“四接合”式多元化测评模式,即阶段性评价与终结性评价相结合,理论考核、实训实习考核与平时表现考核相结合,自评、互评与他评结合,并与职业资格考证挂钩。如学生考取了课程对应的涉外秘书、外贸业务员职业资格证书,期末考试可免参加并记满分。基于“四结合”模式构建的多元化测评体系改变了过去单一的测评方式,更客观全面地检测学生的学习成效,也更符合工作过程导向的课程教学模式需要。

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