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商务英语阅读试题

Part I Multiple choice ( 20 points)

Complete the sentences by choosing from the words below each sentence

1. Technical skills performing specialized tasks within the organization.

a. are associated with

b. differ from

c. are similar to

2. Corporate culture is the shared experiences, stories, beliefs, and norms . which creates a company

that characterize a company

whose company has got

3. If a company is to get the most out of its workers, it must those workers.

a. develop

b. select

c. promote

4. In theory, a company’s auditors are appointed independently by its shareholders, to whom they report. “Whom” represents .

a. auditors

b. accountants

c. shareholders

5. Over-capacity in the car business leads to a series of joint agreements and mergers between .

car companies

joints ventures

capacity level

6. Ford intended to Volvos and hoped to use Volvo’s technology to develop new cars.

a. share

b. focus

c. distribute

7. The principles in the Organizational Chaos Model can also be used to the company’s competition.

a. introduce

b. overcome

c. understand

8. As a senior student, you are supposed to know better than just until the examination time.

a. fooled around

b. to fool around

c. having fooled around

9. Transnational companies will in China.

a. continue locating

b. continues to locate

c. continue to locate

E-business is about transforming business process and _______ them with Internet technologies.

a. integrates

b. integrating

c. to integrate

11. Other companies use Web technology to ______ business electronically at the wholesale or retail level.

a. support

b. exchange

c. transact

12. The funds needed to operate an enterprise are refereed to as .

a. labour

b. capital

c. resources

13. They also want to integrate these systems _______ the rest of their business process.

a. with

b. and

c. for

14. Accounting firms frequently _________ their audit clients.

buy management skills from

sell consulting services to

provide audit assignment for

15. I went to buy a new tie to _______ this brown suit.

a. go into

b. go with

c. go after

16. The secretary entered with a pencil and paper, and _________ every word the manager said.

a. made for

b. took up

c. took down

17. The financing of international trade is more complex than that of domestic trade.

‘That’ here means .

a. financing

b. international trade

c. domestic trade

18. The process of education, experience, more education, and then is called a cyclical process.

a. less education

b. more experience

c. education and experience

Hardly _______ the airport when he started for his destination.

a. I had reached

b. had I reached

c. I reached

20. The climbers tried to find a new ______ to the top of the mountain.

a. approach

b. route

c. entrance

Part II Match ( 20 points)

Section A

Choose the correct word or words from the box to complete the passage:

the Industrial Revolution customers’ needs

the marketing concept production and selling

the selling of goods business focus

Business people focused on the production of goods from 21 until the early twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only 23 but also the satisfaction of 24 . They began to implement 25 , a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization’s goals.

Section B

Choose the correct word or words from the box to complete the following sentences

marketing concept benefits

moderation discount

labour force

26. China is now at the stage of development of building a well-off society and accelerating socialist .

27. Implementation of the begins and ends with the information about customers.

28. Selling something at a reduced price is called giving a .

29. Carrying out the business of such a huge company requires .

30. Compensation programmes include wages and salaries, incentives,

and for workers.

Part III Reading comprehension ( 40 points)

Passage 1

What makes money valuable Why is a piece of paper marked $ 10 worth more than one marked $1 You could say there is no reason. It’s true that a special kind of paper is used to make dollar bills, and they are pretty, but that’s not what makes them valuable. The real reason money is valuable is that everyone believes it is. Ancient economies had no paper money or coins. Some used barter---- trading one thing for another. Others used all kinds of objects as money. Any object would do, as long as there was not an unlimited amount of it. Animals or metals were popular, and so were manufactured products like jewelry or weapons. Wealth in ancient Greece was measured in tools or cattle. This kind of money had two purposes. First, it was useful in itself. Tools and cattle can be used for farming. And second, it was a way to symbolize and measure value. A house, for example, would be valued at a certain number of tools or cattle. This greatly simplified trade. Other societies used money that

was totally symbolic. For instance, American Indians used wampum, which is made from seashells. And until recently on the pacific island of Yap, people use large stone discs as money.

In most places these types of money died out because more practical forms of money were invented. People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones. And in the eighteenth century, paper money was introduced. At first people were suspicious of new currency, but they came to accept it because the government or bank issuing it would exchange an equal amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now, people are used to the idea that the government doesn’t have to back its mo ney with gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if, for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth the paper it’s printed on.

Questions 31-35 are based on passage 1

31. According to the writer the real reason money is valuable is that everyone believes .

a. money is valuable

b. gold is valuable

c. money is gold

32. The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because .

they were valuable

they were used as money in ancient times

people liked them

33. Paper money was invented .

to take the place of other types of money

to be replaced by other types of money

in the nineteenth century

34. At first people did not have trust in paper money because .

it was not worth much

the paper was not of good quality

it looked like an ordinary piece of paper

35. People came to accept paper money when .

the government began to issue it

the bank began to issue it

they could exchange it for the same amount of gold

Passage 2

Many private institutions of higher education around the country are in danger. Not all will be saved, and perhaps not all deserve to be saved. There are low-quality schools just as there are low-quality businesses. We have no obligation to save them simply because they exist. But many thriving institutions that deserve to continue are threatened. They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly. Raising tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up. Schools are bad businesses, whether public or private, not usually because of bad management but because of the nature of the enterprise. They lose money on every customer, and they can go bankrupt either from too few students or too many students. Even a very good college is a very bad business.

It is such colleges, thriving but threatened, that I worry about. Low enrollment is not their chief problem. Even with full enrollments, they may go under. Efforts to save them, and preferably to keep them private, are a national necessity. There is no basis for arguing that private schools are bound to be better than public schools. There are abundant examples to the contrary. Anyone can name state universities and colleges that rank as the finest in the nation and the world. It

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