国际商务英语综合教程课后 翻译短语 答案 廖瑛

一Translate the following economic terms into English:
1)商品交换或贸易 exchange or trade for goods
2)世界经济舞台- the world economic scene
3)国外直接投资- foreign direct investment
4)多国企业- multinational enterprises
5)商业和投资银行- commercial and investment banking
6)有价证券投资- portfolio investments
7)金融风险- financial risk
8)支付差额- balance-of-payments
9)法律文件-a legal document
1o)有效经营 - effective operation or operate effectively
二 Translate the following economic terms into English
独资企业- sole proprietorship
普通合伙企业- general partnership
法人- legal person
合股公司- joint-stock company
董事会- board of directors
国有公司- public curporation
资本摊缴- capital contribution
多数股权- controlling interest
优先股股东- preferred stockholder
公司章程 - articles of incorporation
九 Transjate the following into English
1 ) 营销观念marketing concept
2) 服装零售商retail clothier
3) 购买动机motivation to purchase
5 ) 非营利性机构nonprofit institution
7) 产品规格product specifications
9) 低价产品low-priced products
11) 多人挣钱型家庭multiearner families .
13)投币式自动售货机 vending machines
4 ) 最终用户ultimate consumers
6) 招标purchasing system
8)采购制度 to request bids
10) 可自由支配收入discretionary income
12) 价格和质量比较price and quality comparison
14) 营销调研marketing research
十 Translate Lhe following into English:
I )营销战略 marketing strategy 2)促销 promotion
3) 产品策划product plannng 4)品牌名称 brand name
5)市场总销售 total market sales 6)产品生命周期 the product's life cycle
7) 分销渠道channels of distribution 8) 中间商middleman
9) 批发商wholesaler 10) 促销技巧promotional techniques
七 Translate the following economic terms into English:
1)商务参赞处- commercial counselor's office
2)资信情况- financial standing
3)报关- customs declaration 0
4)提单- bill of lading
5)公正的调查报告- authentic surveyor report
6)法律地位- legal standing
7)履约保函- performance bond
8)订舱- space booking
9)商业诚信- commercial integrity
10)进口许可证- import licence

三 Translate the following economic terms into English:
1)最终消费者（用户）- ultimate consumer
2)增值价值- value added
3)批发商- merchant wholesaler
4)产品花色品种- product assortment
5)地方效用- place utility
6)邮售- mail-order selling
7)专业商店- specialty store
8)现金流量- cash flow
9)存货控制- inventory control
IO)市场分区（分片
）- market segment