Business-plan-template 全英商业计划书模板
Business plan for a new business
The business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.
The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later.
This business plan is a specific model suitable for high-tech businesses. Before you begin, look atthe 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.
It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.
Tailoring the plan
The generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written.
For raising capital
For investors
Investors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:
o Funds needed short-term
o Funds needed in two to five years’ time
o How the company will use the funds, and what this will accomplish for growth
o Estimated return on investment
o Exit strategy for investors (buyback, sale or IPO)
o Proportion of ownership that you will give up to investors
o Milestones or conditions that you will accept
o Financial reporting to be provided
o Involvement of investors on the board or in management
For type of business
High-tech companies
Economic outlook for the industry
Will the company have information systems in place to manage rapidly changing prices, costs and markets?
Will you be on the cutting edge with your products and services?
What is the status of research and development? And what is required to:
o Bring product/service to market?
o Keep the company competitive?
How does the company:
o Protect intellectual property?
o Avoid technological obsolescence?
o Supply necessary capital?
o Retain key personnel?
High-tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good. You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued.
Business plan
OWNERS
Your Business Name
Date
Webpage
Table of contents
1.Executive summary (6)
2.Introduction to the Company and its Management (7)
2.1Company Overview (7)
2.2Organisational Structure (7)
2.3The Management Team (7)
2.4Advisory Board (7)
2.5Proposed Management Compensation (7)
2.6Headcount Forecast (7)
3.Products and Services Description (8)
3.1Products and Technologies Introduction (8)
3.2Detailed Development Plan (8)
3.2.1Product Roadmaps (8)
3.2.2Development Stages (8)
3.3Future Applications (8)
4.Marketing Analysis (9)
4.1Market Trend (9)
4.2Market Segmentation (10)
4.3Market Gap (Unique Selling Point) (10)
4.4Competitive Analysis (10)
5.Business Model (12)
5.1Core Competence (12)
5.2SWOT Analysis (12)
5.3Marketing Plan (12)
5.4Sales Forecast (14)
5.4.1Realistic Scenario (15)
5.4.2Optimistic Scenario (15)
5.4.3Pessimistic Scenario (15)
6.Risk Analysis and Management (16)
6.1Technical Risk (16)
6.1.1Technology Safety (16)
6.1.2Product Quality (16)
6.1.3Delay (16)
6.2Competition Risk (16)
6.3Management of Growth (17)
6.4Market Risk (17)
7.Financial Plan (18)
7.1Summary of Assumptions (18)
7.1.1Revenue (18)
7.1.2Direct Variable Costs (18)
7.1.3Fixed Asset Investment (18)
7.1.4Human Resources (18)
7.1.5Services Rendered by 3rd Party (18)
7.1.6Infrastructure and Operational Costs (18)
7.1.7Marketing (18)
7.1.8Tax (18)
7.2Break-Even Position (18)
7.3Projected profits (19)
7.4Investment and Return (19)
7.5Financial Statements (19)
8.Business Feasibility and Impact in the UK and China (20)
9.References (21)
10.Appendices (22)
1. Executive summary
Write this section last.
We suggest that you make it no more than two pages long.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete and concise.
If proposing for an investment, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.
Paragraph headings can be used if they identify the purpose of each paragraph. (example below)
Company and Management(Team)
Product/Service Description
Market A nalysis
Company Strategy
Risk A nalysis
Financial Plan
Investment Proposition
2. Introduction to the Company and its Management
2.1 Company Overview
What business will you be in? What will you do?
Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.
2.2 Organisational Structure
If you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.
Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.
2.3 The Management Team
Who will manage the business on a day-to-day basis? What experience does that person bring to the business? What special or distinctive competencies? Is there a plan for continuation of the business if this person is lost or incapacitated?
2.4 Advisory Board
List members of management advisory board and their short resume/CV.
2.5 Proposed Management Compensation
If the management team are willing to reduce their compensation in the first year of business
2.6 Headcount Forecast
Number of employees of each departments and the total in the next 5 years. (tables preferred)
3. Products and Services Description
3.1 Products and Technologies Introduction
Describe in depth your products or services (technical specifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).
What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
What are the cost, feeor commission structures of your products or services?
Don’t forget to include the current Patent Status.
3.2 Detailed Development Plan
3.2.1 Product Roadmaps
List and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables and figures are encouraged)
3.2.2 Development Stages
Write down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.
3.3 Future Applications
List and describe potential applications.
4. Marketing Analysis
No matter how good your products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you are on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.
There are two kinds of market research: primary and secondary.
Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.
Primary research means gathering your own data. For example, you could do your own traffic count at a proposed location, use the yellow pages to identify competitors, and do surveys or focus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books that show small business owners how to do effective research themselves.
In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.
4.1 Market Trend
Describe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them?
Facts about your industry:
What is the total size of your market?
What percent share of the market will you have? (This is important only if you think you will be a major factor in the market.)
Current demand in target market.
Trends in target market—growth trends, trends in consumer preferences, and trends in
product development.
4.2 Market Segmentation
Show the understanding of the market segments (sizes, volume growth, revenue growth)
4.3 Market Gap (Unique Selling Point)
Analyze the current market and identify and explain that there might be a gap, a weak/missing segment of the market for your particular product. And describe growth potential and opportunity for a business of your type and size.
4.4 Competitive Analysis
What products and companies will compete with you?List your major competitors:
Will they compete with you across the board, or just for certain products and customers or in certain locations?Will you have important indirect competitors? (For example, video rental stores compete with cinemas, although they are different types of businesses.)
How will your products or services compare with the competition?
You can use the Competitive analysis table below to compare your company with your two most important competitors. The first column lists key competitive factors. Since these vary from one industry to another, you may want to customize the list of factors.
In the column labeled Me, state honestly how you think you will be perceived in customers' minds. Then check whether you think this factor will be a strength or a weakness for you. Sometimes it is hard to analyse our own weaknesses. Try to be very clear here. Better yet, get somebody else to assess you. This can be a real eye-opener. And remember that you cannot be all things to all people. In fact, trying to be causes many business failures because their efforts become scattered and diluted. You want an honest assessment of your firm's strong and weak points.
Now analyse each major competitor. In a few words, state how you think they compare with you.In the final column, estimate the importance of each competitive factor to the customer. 1 = critical; 5 = not very important.
Table 1: Competitive analysis
Now, write a short paragraph stating your competitive advantages and disadvantages.
5. Business Model
How will you develop your company, through alliance and co-development or …?
List and explain them step by step.
5.1 Core Competence
Describe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
5.2 SWOT Analysis
Strength: Cost, size, energy saving, eco-friendly, robustness, future development…
Weakness: Immature, suppliers…
Opportunities: Political Opportunities, market opportunities, co-operation opportunities.
Threats:Competitors, Intellect Property, supplier chain.
5.3 Marketing Plan
Now outline a marketing strategy that is consistent with your niche.
Marketing strategies according to the 4P theories, namely Product, Price, Promotion and Place. (The 5th P –People is the whole reason for the services industry to be doing very well OR even for improving the service experience in a Product industry is because they all target 'People'.)
Product Strategy
List all of your major products or services.
For each product or service:
Describe the most important features. What is special about it?
Describe thebenefits. That is, what will the product do for the customer?
Note the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.
What after-sale services will you give? Some examples are delivery, warranty, service contracts, support, follow-up, and refund policy.
Pricing
Explain your method or methods of setting prices. For most small businesses, having the lowest price is not a good policy. It robs you of needed profit margin; customers may not care as much about price as you think; and large competitors can under price you anyway. Usually you will do better to have average prices and compete on quality and service.
Does your pricing strategy fit with what was revealed in your competitive analysis?
Compare your prices with those of the competition. Are they higher, lower, the same? Why?
How important is price as a competitive factor? Do your intended customers really make their purchase decisions mostly on price?
What will be your customer service and credit policies?
Promotion
How will you get the word out to customers?
Advertising: What media, why, and how often? Why this mix and not some other?
Have you identified low-cost methods to get the most out of your promotional budget?
Will you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it?), and network of friends or professionals?
What image do you want to project? How do you want customers to see you?
In addition to advertising, what plans do you have for graphic image support? This includes things like logo design, cards and letterhead, brochures, signage, and interior design (if customers come to your place of business).
Should you have a system to identify repeat customers and then systematically contact them?
Promotional Budget
How much will you spend on the items listed above?
Before startup? (These numbers will go into your startup budget.)
Ongoing?(These numbers will go into your operating plan budget.)
Proposed Location/Place
Probably you do not have a precise location picked out yet. This is the time to think about what you want and need in a location. Many startups run successfully from home for a while.
You will describe your physical needs later, in the OperationalPlan section. Here, analyze your location criteria as they will affect your customers.
Is your location important to your customers? If yes, how?
If customers come to your place of business:
Is it convenient? Parking? Interior spaces? Not out of the way?
Is it consistent with your image?
Is it what customers want and expect?
Where is the competition located? Is it better for you to be near them (like car dealers or fast-food restaurants) or distant (like convenience-food stores)?
Distribution Channels
How do you sell your products or services?
Retail, Direct (mail order, Web, catalog), Wholesale, Your own sales force, Agents, Independent representatives, Bid on contracts
5.4 Sales Forecast
Now that you have described your products, services, customers, markets, and marketing plans in detail, it’s time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a quarter-by-quarter projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.
You may want to do two forecasts: 1) a "best guess", which is what you really expect, and 2) a "worst case" low estimate that you are confident you can reach no matter what happens.
Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.
5.4.1 Realistic Scenario
5.4.2 Optimistic Scenario
5.4.3 Pessimistic Scenario
6. Risk Analysis and Management
6.1 Technical Risk
6.1.1 Technology Safety
Safety issue involved in the technology used and proposed solutions.
6.1.2 Product Quality
What are the quality issues proposed solutions
6.1.3 Delay
What delays are likely to happen at which stage and proposed solutions.
6.2 Competition Risk
What are the competition risks from existing and new comers and proposed solutions, such as IP protection, development of new technologies.
What barriers to entry do you face in entering this market with your new company? Some typical barriers are:
High capital costs
High production costs
High marketing costs
Consumer acceptance and brand recognition
Training and skills
Unique technology and patents
Unions
Shipping costs
Tariff barriers and quotas
And of course, how will you overcome the barriers?
How could the following affect your company?
Change in technology
Change in government regulations
Change in the economy
Change in your industry
6.3 Management of Growth
How will the company manage its own growth and problems resulted.
6.4 MarketRisk
Market risks (such as costfluctuation) and proposed solutions.
7. Financial Plan
Your financial will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month-by-month for one year.
Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.
Research Notes: Keep careful notes on your research and assumptions, so that you can explain them later if necessary, and also so that you can go back to your sources when it’s time to revise your plan.
Tables and figures are encouraged.
7.1 Summary of Assumptions
List assumptions made for financial projection.(break-even calculation)
Below are the costs, revenue and investments for the cash flow.
7.1.1 Revenue
7.1.2 Direct Variable Costs
7.1.3 Fixed A sset Investment
7.1.4 Human Resources
7.1.5 Services Rendered by 3rd Party
7.1.6 Infrastructure and Operational Costs
7.1.7 Marketing
7.1.8 Tax
7.2 Break-Even Position
A break-even analysis predicts the sales volume, at a given price, required to recover total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and operating at a profit.
Expressed as a formula, break-even is:
Breakeven Sales = Fixed Costs
(Where fixed costs are expressed in dollars, but variable costs are expressed as a percent of total sales.)
7.3 Projected profits
Many hi-tech business owners think of the 5 year profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.
7.4 Investment and Return
Explain how the company will be financed, three rounds for example. Describe the targeted investors, how much is needed, how much share the company is willing to exchange (with conditions), and how the investment will be spent. (A table is normally used to summarize the proposal.)
7.5 Financial Statements
A balance sheet is one of the fundamental financial reports that any business needs for reporting and financial management. A balance sheet shows what items of value are held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is o wners’ equity.
Use astartup expenses and capitalization spreadsheet as a guide to preparing a balance sheet at the end of each year for 5 years. Then detail how you calculated the account balances on your opening day balance sheet.
8. Business Feasibility and Impact in the UK and China
Your ability to identify the viability of your business both in the UK and China are crucial to the success of your business.
How can your business best leverage both the resources of the UK and China? Why would your business benefit from the current business climate in China and UK?
What are the culture specific considerations of your technology/service?
How will the technology/services benefit the UK and the Chinese society as a whole?
China and the UK both have their own concerns and strengths. How the company is going to use China and UK’s strengths, not the weaknesses.
China’s Demands (Government policy)
China’s Strength (Manufacturing capability and market size)
UK Demands (Government policy, concern on spending cuts etc.)
UK Strengths (Research Ability, good IP protection, European market)
商业计划书范文 完整版
云南联华咨询有限公司 北虫草子实体量产 暨 通路销售 商 业 计 划 书
目录 1.产品背景 2. 产品基本概述 2.1 虫草概述 2.2 北冬虫夏草 2.3 人工培育北冬虫夏草的成分 3. 产品竞争优势 3.1 药效成分 3.2 工厂化生产 3.3 成本低廉、供货稳定 3.4 自有知识产权保护 4. 投资环境背景 4.1 西部大开发政策 4.2 中国云南概况 4.3 云南投资环境概述 5. 投资建厂计划 5.1 基本的股份组成筐架 5.2 董监事会的人员组合 5.3 经营团队
5.4 建厂规模及预算 5.5 销售通路 6. 营收预估 6.1 营业目标 6.2 营业收益 6.3 财务预估 7 结论 1. 背景 冬虫夏草俗称虫草，为中国名贵中药材，据《本草纲目》、《本草从新》、《本草纲目 拾遗》等记载，冬虫夏草具有“保肺益肾，秘精益气，止血化痰，能治诸虚百损，专补 命门”之功效。几千年来虫草一直被列为滋补药物之首，并有“东方传奇式珍宝”之美 誉，但由于虫草在自然界天然生长所需条件极高导致其产量极少，货源奇缺。因此其价格始终居高不下，也由此限制了其应用与推广的范围。
随着上一世纪末海内外华人经济条件的普遍好转，以及对生存质量的逐步升级，造成了全球对天然虫草“掠夺性”的开发，加之自然生态环境的日益破坏，从尔导致天然虫草资源的日益枯竭。 据权威部门统计，目前全球天然虫草的年产量已不足10吨，且还在逐年减少。而 每年的市场需求远远大于其产量，需求矛盾使得虫草价格节节攀高，流通领域的假冒伪 劣品充斥市场。 2. 产品基本概述 2.1 虫草概述： 目前世界上已发现同属“虫草属”的虫草已有三百五十种之多，其中在中国已发 现过六十余种，包含冬虫夏草（C. sinensis）、北冬虫夏草(C. militaris)、大团 虫草（C.ophioglossoides）、亚香棒虫草(C.hawkesii)、古尼虫草(C.gunnii)、珊 瑚虫草(martialis)、镰刀状虫草(C.falcata)、泰山虫草 (C.taishanensis)、山西虫 草(C.shanxiensis)、凉山虫草(C.liangshanensis)、新疆虫草 (C.gracilis)、香棒 虫草(C.barnesii)、蝉花(C.sobolifera)等等。
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最简单的创业计划书模板
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全部产品市场的规模 各竞争品牌的销售量与销售额的对比分析。 各竞争品牌市场占领率的对比分析O 消费者年纪、性别、职业、学历、收入、家庭结构之分析。 各竞争品牌产品优错误的对比分析。 各竞争品牌市场区域与产品定位的对比分析。 各竞争品牌广告费用与广告表现的对比分析。 各竞争品牌促销运动的对比分析 各竞争品牌公关运动的对比分析。
各竞争品牌订价策略的对比分析。 各竞争品牌销售渠道的对比分析。 公司过去5年的损益分析。 企划书正文 营销企划书正文由6大项构成，现分辨阐明如下： 公司的首要政策 企划者在拟定企划案之前，必须与公司的最高指示层就公司未来的经营方针与策略，做深入过细的沟通，以断定公司的首要方针政策。双方要钻研下面的细节； 断定目标市场与产品定位 销售目标是扩张市场占领率还是寻求利润。
制定价格政策。 断定销售法子。 广告表现与广告预算。 促销运动的重点与原则。 公关运动的重点与原则。 销售目标 亠所谓销售目标，就是指公司的各种产品在必然期间内必须实现的营业目标。 为检验全部营销企划案的成败供给根据。 为评估工作绩效目标供给根据。 为拟定下一次销售目标供给根基。
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BUSINESS PLAN TEMPLATE BUSINESS PLAN [My Company] 123 Main Street Anytown, USA 10000 123-4567 [Your Name] [DATE]
TABLE OF CONTENTS Executive Summary (1) Management (2) [Company] History (5) [Product/Service] Description (7) Objectives (9) Competitors (10) Competitive Advantages (11) Innovation (13) Pricing (14) Specific Markets (15) Growth Strategy (16) Market Size and Share (17) Targeting New Markets (18) Location (19) Manufacturing Plan (20) Research & Development (21) Historical Financial Data (22) Proforma Financial Data (23) Proforma Balance Sheet (26) Cost Control (27) Effects of Loan or Investment (28) Attachments (29)
Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study. The basic components of this plan are:
(完整版)商业计划书(通用模板)
公司创业项目 商业计划书 [指定联系人] [职务] [电话号码] [传真机号码] [电子邮件] [地址] [国家、城市] [邮政编码] [网址] 制定时间年月日
项目计划书目录 1. 创业项目概要--------------------------------------------------------------------------------4 1.1.背景介绍--------------------------------------------------------------------------4 1.2.本计划目的-----------------------------------------------------------------------4 2. 公司战略--------------------------------------------------------------------------------------5 2.1.公司背景--------------------------------------------------------------------------5 2.2.公司的理念-----------------------------------------------------------------------5 2.3.公司的经营模式-----------------------------------------------------------------5 2.4.公司战略--------------------------------------------------------------------------6 3. 市场分析-------------------------------------------------------------------------------------7 3.1. 市场主要竞争者-----------------------------------------------------------------7 3.2. 客户期望--------------------------------------------------------------------------8 3.3. 市场预测--------------------------------------------------------------------------9 3.4. 竞争优势-------------------------------------------------------------------------10 3.5. 竞争劣势-------------------------------------------------------------------------13 4. 产品/服务介绍-----------------------------------------------------------------------------14 5. 营销策略------------------------------------------------------------------------------------15 5.1. 产品组合和定价----------------------------------------------------------------15 5.2. 差异-------------------------------------------------------------------------------15 5.3. 销售渠道-------------------------------------------------------------------------15 5.4. 促销-------------------------------------------------------------------------------16 5.5. 寒暑假淡季市场的应对策略-------------------------------------------------16 5.6. 未来市场发展目标-------------------------------------------------------------16
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(6)人力资源方面目标; (7)职工积极性发挥方面目标; (8)社会责任方面目标。 (三)制定目标应注意的问题 1.目标应具体 一般组织目标的通病是叙述太笼统。所定目标虽应有一定的弹性，但是还要使目标具体化，例如：销售额比上年增长5%，到1997年市场占有率应达到15%等。 高层的目标越具体，则组织基层制定目标的过程就越简单。 2.目标应可衡量 如在下一个计划年度把市场占有率提高5%，这一目标是可衡量的，它使管理人员在年度中能衡量进展情况，并把实绩和预期目标相对照; 3.目标不应强调活动，而应强调成果。 4.目标既应切实可行，又应具有挑战性。 (四)如何有效制定目标 1.了解目标的目的 制定目标一般有两个基本目的： (1)给组织树立一个射击目标; (2)为制定其他目标和计划提供一个网络。所谓网络就是争
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5、行业及市场（行业历史与前景，市场规模及增长趋势，行业竞争对手及本公司竞争优势，未来3年市场销售预测。） 6、营销策略（在价格、促销、建立销售网络等各方面拟采取的策略及其可操作性和有效性，对销售人员的激励机制。） 7、产品制造（生产方式、生产设备、质量保证、成本控制。） 8、管理（机构设置、员工持股、劳动合同、知识产权管理、人事计划。） 9、融资说明（资金需求量、用途、使用计划，拟出让股份，投资者权利，退出方式。） 10、财务预测（未来3年或5年的销售收入、利润、资产回报率等。） 11、风险控制（项目实施可能出现的风险及拟采取的控制措施。） 商业计划书的格式及内容要求 一、公司基本情况 公司成立时间 注册资本及变更情况（法人代码，有形资本，无形资本） 公司性质、经营范围（是否有特许经营权）；股东及股
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创业/商业计划书 公司名称：郑州辉格食品有限责任公司 所属院校：北京航空航天大学 指导老师：徐斌森 【主联系人】魏元周 【职务】总经理 【电话号码】 【传真号码】 【电子邮件】 【地址】北京航空航天大学软件学院 【邮政编码】000000 日期
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目录 1.0执行摘要 (4) 1.1公司概况 (4) 1.2注册资金 (5) 1.3商业模式（盈利模式） (5) 2.0市场分析 (6) 2.1市场定位与目标客户 (6) 2.2市场预测（市场占有率） (6) 2.3竞争分析 (6) 2.4项目SWOT分析 (6) 3.0营销策略 (7) 3.1产品特征 (7) 3.2产品定价 (7) 3.2销售渠道 (8) 3.3宣传推广 (8) 4.0人员与组织结构 (9) 4.1组织结构 (9) 4.2管理团队 (9) 4.3部门/岗位职责 (9) 5.0财务分析报告 (10) 5.1固定资产：生产经营所需设备、工具和办公家具 (10) 5.2原材料/商品采购 (10) 5.3销售与管理费用预测 (11) 5.4启动资金需求 (11) 5.5启动资金来源 (12) 6.0月利润预测 (12) 7.0风险分析与对策 (13) 8.0企业的愿景 (13) 9.0附录 (14) 9.1附表１：经营第一年利润表 (15) 9.2附表2：第一年度的现金流量表 (16) 9.3《创业/商业计划书》评估表 0 1.0执行摘要
商业计划书书范文(完整版)
项目计划书
目录 1. 产品背景 2. 产品基本概述 2.1 虫草概述 2.2 北冬虫夏草 2.3 人工培育北冬虫夏草的成分 3. 产品竞争优势 3.1 药效成分 3.2 工厂化生产 3.3 成本低廉、供货稳定 3.4 自有知识产权保护 4. 投资环境背景 4.1 西部大开发政策 4.2 中国云南概况
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1. 背景 2. 产品基本概述 2.1 虫草概述： 目前世界上已发现同属“虫草属”的虫草已有三百五十种之多，其中在中国已发 现过六十余种，包含冬虫夏草（C. sinensis）、北冬虫夏草(C. militaris)、大团 虫草（C.ophioglossoides）、亚香棒虫草(C.hawkesii)、古尼虫草(C.gunnii)、珊
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