Innovation Management project

Project of Innovation management

-Open innovation analysis

-—The case of Procter & Gamble

Student: Yuhuiting-MDA

Introduction of Procter & Gamble

Procter & Gamble(P&G）,founded in 1837, is one of the world’s largest consumer products companies. The head office of P&G is located in Cincinnati, Ohio, USA. It has nearly 140,000 employees worldwide. P&G is famous for its daily chemicals, including shampoo, hair care, skin care products, makeup, baby care products, personal cleaning supplies, home care products and so forth.

Open innovation

In the traditional model of innovation, the focus was mainly on research and development laboratories, where invention of new concepts and technologies were carried out using internal and external sources of information. These R&D labs usually concentrated on bringing out new technologies for self-commercialization. This process can be viewed in the form of a funnel, where a large number of varied ideas and concepts can be trimmed down to few of those concepts and ideas that best meet the requirements of the company.

In recent times, companies have become more open with their innovation

process, leading to revolution described as “Open Innovation” by Chesbrough (2003). This ‘open innovation’model is a more dynamic model when compared the traditional model as there is much more interaction between knowledge assets outside the company as well as inside. Henry Chesbrough (2003) in his book “Open Innovation: New Imperative for creating and profiting from technology” d efines open innovation as a concept in which companies must use ideas from inside as well as outside sources and find internal and external ways to reach the market in order to advance their technological capabilities. Open innovation combines these 4

Connect and Develop, P&G's big stake in open innovation concepts of inside and outside ideas into systems and structures so that there is some order in the chaos. In another book “Open Business Models: How to thrive in the New Innovative

Landscape” he defines open innovation as the flow of knowledge internally and externally such that it moves the process of innovation at a much faster pace and so that new markets can be found for the use of this innovation. Open innovation means that firms should start using ideas and technologies from external sources and knowledge assets to create new and improved products/services. In the process, they should let others use their unused ideas which in turn can become a profitable venture by itself. This process would require an open business model to be in place.

Innovation Strategy at P&G

One of the core strengths of the company is its Innovation strategy. Its CEO A.G Lafley believes that innovation is at the heart of P&Gs business model. The company uses innovation to create value with retail partners, satisfy customers and to create new business models to maintain sustainable growth (Datamonitor, 2009). The company boasts of a range of industry firsts (Appendixes 7.1 and 7.2). P&G uses a unique design for innovation comprising of five major categories (Datamonitor, 2009):

Defining innovation broadly investing in innovation at industry levels Managing innovation with discipline

Delivering innovation that builds consumer trust and loyalty over time

Using global brands and an outstanding team of innovation leaders to lead innovation

One unique feature in P&Gs strategy is that innovation is involved in every area of the product which makes contact with the customer, such as the packaging, the shopping experience, the in-home product usage experience as well as the product itself .A good example is the company’s family care business where the innovations are customer focused rather than technology focused. This means that each product offers customized benefits to meet different consumer needs. The company also involves its customers in the innovation process on a daily basis.

The company supports sustainable innovation, investing heavily in R&D to bring better quality products to the market. P&Gs budget for R&D amounts to

nearly $2 billion an year: twice the amount spent by Unilever, P&Gs biggest competitor. This proves the company’s dedication towards sustainable innovation.

Managing Innovation at P&G

Historically P&Gs innovation strategy was focused on its internal capabilities. The company had minimal experience externally and was not involved with its competitors.

The model used by the company was a traditional stage gate model

This model (See appendix 7.5) helped P&G until 2000 when the company faced major financial difficulties. With the increase in the pace of innovation, costs, fast followers, constrained resources and more consumer demands the traditional model was unable to deliver the required results (Heimberg, 2008). The company required a "growth rate which exceeded the industry growth rate”. This required collaboration with external sources (Lafley, 2008); commonly known as Open Innovation. This initiative was named connect and develop where the company collaborates with external sources for innovative ideas and technologies. When the process began the

10-15% of the innovations at P&G included ideas from external sources and today this has increased to 50%, resulting in the company achieving a 6% organic growth in an industry, which is growing at 2-3 %.( Lafley, 2008)

The company today works on a ‘proudly found elsewhere’ culture which has opened the door for many innovations. Although Connect and Develop is now

considered the major

Innovation initiative taken up by the company, there are several other strategies which drive the success at P&G.

Complementary P&G’s Innovation Strategies

User driven innovation: User driven innovation mainly focuses on developing products based on customer needs. P&G carries out user driven innovation by engaging their customers as co-designers.

The Corporate Innovation Fund: This can simply be described as an in-house venture capital firm which hands over successful innovations to the relevant business units in the company. The firm carries out the initial concept, design, engineering and a qualification work prior to handing over the ideas; and specializes in high-risk, high reward ideas.

Innovation Net: A knowledge sharing solution at P&G, Innovation net provides access to 18,000 knowledge workers at P&G from the R&D to the Patent/Legal and Business Information systems (AskMe, 2001). The main function of innovation net is to allow users to catalogue, locate and maintain employee knowledge. This provides employees with the ability to take immediate action when required.

Enterprise 2.0: This is P&Gs version of web 2.0 which is a set of web based software service that helps increase the involvement of employees in

establishing and managing data. In addition to this, the company is also allowing its employees to personalize its web portal by adding RSS feeds of news and business information (Hines, 2007). This web-based service includes the customer and the suppliers web portals, online hubs for all the interactions with supermarkets, suppliers and technology providers around the world.

Recent research has shown that innovation within the business can only occur if the structure of the business and the internal talent of the organization are structured to encourage collaboration between the employees and knowledge sharing.

Therefore, the above initiatives indicate the efforts taken by P&G to promote successful innovation within the company.

P&G’s Connect and Develop Model Explained

From R&D to C&D

Besides all the innovations above, P&G has given great attention to product innovation. At first, like every other company, they had an R&D group which is good for exploiting knowledge and doing research inside the firm itself. However, the drawbacks are also obvious. There is no guarantee that all these blue-sky researches will be a success and it has high risk and cost associated (Bessant and Tidd, Table 12.2, 2007). Besides, only by getting out of the lab can researchers find and listen to customer wants and needs.

Initially, less than 10% of P&G technologies were being used in products.

This meant that many unused technologies were being kept hidden, much like antiques-valuable but useless.

What’s more, with knowledge increasing and refreshing at an exponential rate and much important innovations being carried out in small entrepreneurial firms (Bessant and Tidd,2007), P&G realized it is impossible for them to complete everything alone while at the same time create satisfactory operating results for their shareholders. Things had to be changed. Therefore, P&G decided to introduce a new business model to cope with both the desire for external ideas coming in and own ideas going out. Instead of the traditional in-house research model “Research and Development”, they formed a department called

“Connect and Development” which is based on “Open Innovation”.

The idea was to bring together external research institutions, customers, suppliers, individuals and even competitors to develop the market for new products. They established a web site (https://www.sodocs.net/doc/d43951346.html,) to communicate with the resources outside. The mechanism works like this: they simply put all their needs on this website in classified categories, and then anyone who is interested or has the solution could propose their ideas and get assessed by a specialized team. Payments can range from US$10,000 to US$100,000(Bessant and Tidd, 2008). After this model has been applied, P&G is able to drive new innovation through collaboration with external partners in at least 50% of the cases (Sakkab 2002, cited by Dodgson, Gann, Salter 2006,

P.6). Furthermore, this model seems to work well: in 2004, P&G reported a 17% increase in volume, a 19% increase in sales, a 25% rise in earnings and a total shareholders return of 24% (ANOY 2005).

Thanks to the invention of the internet, another way for P&G to gain more external resources is to find solutions in other technology brokers such as Innocentive, Yet2 and NineSigma.

Connect and Develop problems and challenges

Mixing elements from open innovation models, articulating multiple innovation networks and investing heavily in knowledge management tools, (i.e. Innovation Net) P&G has created its own novel way to deal with the new challenges of generating growth in mature markets through innovation. Nevertheless, they are not exempt from problems and challenges. Below are briefly described some of the most critical issues identified, that if not addressed properly might put in risk P&G’s long term success.

The dangers of “outsourcing” innovation

Being able to access external knowledge and leveraging in this way, innovation sounds like a very reasonable strategy. Nevertheless, important risks lie behind it; Firstly "Lean innovation" might become fragile innovation and lead to a progressive loss of internal capabilities to develop their own innovations. This might damage in the long term their most important competitive advantage, their expertise to innovate. One example of this risk is in the aeronautical industry, were Boeing and Airbus are distributing their manufacturing and

R&D capabilities so widely, that experts believe they might lose an important part of their critical knowledge over time. (Aron, Singh, 2005)

Managing the intellectual property and its negotiations in an open environment

Although P&G believes that connect and development will become the dominant innovation model in the twenty-first century (Huston, Sakkab, 2006), the drawback is obviously about how to protect its intellectual property. Case becomes much more complicated after the open innovation model is applied. In the past, all the innovations were kept inside of the company, and P&G only needed to decide whether to apply for the patent for a certain 9

Connect and Develop, P&G's big stake in open innovation innovation or not, fairly simple. However, in this model, there are many in-licensing and outlicensing of innovation and technology, which makes the protection of the intellectual property a big problem. The company needs to consider the most appropriate way to protect their new inventions. For example if the inventor does not have good protection, they are creating something that others can have for free (Docherty, 2008). Therefore, patents should be looked at closely. Another problem that arises from this issue is how to manage hundreds or thousands of relationships with small technology providers (individual inventors, university departments, private R&D labs, etc.) that have no formal relationship in the long term with P&G and do not share the same incentives. Internal success cases (shown in appendix 7.3), like the

"Magic Eraser" shows clearly the complexity of the Connect & Develop programme and how it must deal in an ad-hoc way to handle every case. Thus to innovate systematically in an open environment, huge transactional costs are usually incurred; cost that are not present when the innovation occurs in a closed fashion.

Issues about how to select and filter really innovative ideas

To cope with the complexity found in the C&D model, P&G tries to select technologies as mature and proven as possible (Huston, Sakkab, 2006). This is good to reduce implementation and technological risks, but it reduces the chances to customize and produce radical innovations because P&G's R&D department intervenes only in the final stages. This filter certainly limits the potential of the open innovation model, adding a cap on it, and also generates a problem because internal R&D capabilities are less exercised, aggravating the issue expressed in point 4.1. Identifying the "Serial Innovators”According to the Pareto Principle (80-20 rule) we should expect that most of the valuable innovations come from a very reduced group of bright individuals. This is particularly important when the challenge is to identify the "serial innovators" in an open innovation environment. This is because of the high number of individuals involved and the fact that they are not inside the company. For P&G identifying and nurturing this valuable group will became a key issue and an interesting potential competitive advantage.10

Connect & Develop financial results

In spite of the fact that sales and profits increased over time after the implementation of C&D and some of its notorious success cases (Appendix 7.4), it is still not clear if this strategy has given P&G a significant advantage compared with their traditional model of innovation before the year 2000. Stock market trends indicate that P&G has followed a very similar stock price trajectory compared with its industry (Figure YYY) and so the real effect of

C&D is difficult to calculate in financial terms. Regardless of all the original hype, C&D does not seem to be a real game changer in this business arena, or at least not yet.

The complexity of the system and its interactions

Connect and Develop and all the other innovation initiatives inside P&G, have created a complex set of structures and interactions, transforming the management of this system into a challenge by itself. At the heart of these interactions and the management of innovation, P&G have two critical positions; The "Technology Entrepreneurs" and the

"Research Fellows", the first are the scouts, hunting new innovations outside of the company and later lobbying inside to bring them in. The second are in charge of the conceptual development and continuous refinement of C&D, acting as the back office of this intricate system.

Conclusions

P&G’s Connect and Development programme has become a clear business case when it comes to implementing an open innovation initiative inside a

large company. They have created a completely new set of complex tools, networks inside and outside their company and invested strategically in this specific option to drive a major part of their innovation in new products. Thus, Connect and Develop represents a big stake and compromise in the long term, with a new business paradigm that has not fully been tested yet, and involves an intricate network of activities and concepts. On the Backstage of C&D, we find several interconnected innovation networks with customers, suppliers, internal staff and external innovation agents. Knowledge management tools are also embedded deeply in the structure, supported by innovation technologies based on information and communication technologies (ICT) such as web platforms like “Innovation Net” and other special software that help the work of the research fellows and technology entrepreneurs, who are the vital links in the Open Innovation implementation of P&G.

All this involves great complexity, new risks and challenges. So far, in terms of financial growth it seems that Lafley (P&G’s CEO) has chosen the right path. Nevertheless, this is clearly just the beginning of a long journey that depends greatly on the skills to manage a heterogeneous and worldwide network of innovators without losing the vital internal capabilities and competitive advantages in this process, something that is yet to be proved.

创新引领未来InnovationCreatestheFuture

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创新英语演讲稿

创新英语演讲稿 篇一：Innovation创新-英语演讲稿 What we cannot afford to lose We cannot lose innovation There is a wonderful word which expresses the most original motions and desires among human-beings. With solving any kind of imperfections, our world has moved ahead. This is the word “innovation” that we cannot afford to lose. We chicaned every detail of the innovation. Thousands years before, we created fire when we took a stone to knock another one. Since Han Dynasty, four great inventions had been created and it is one of the greatest signs that China become to the ancient civilized country. And nowadays, thousands of software, products, architectures and public facilities have upgraded more than that about 100 years ago. So how did these happen What will you do if you are not satisfied with your tools anymore What will you do if old mode cannot afford to develop in a company There is no doubt that we should innovate no matter where we are and what we do. Not because of the design itself, but actually

创新 Innovation

Topic of PresentationTitle of Presentation 八个关于在中国创新的迷思 8 innovation myths in China 马祺 尼尔森大中华区总裁 Mitch Barns The Nielsen Company

八个关于在中国创新的迷思 8 innovation myths in China 1) 中国≠创新1) China ≠Innovation 2) 在中国创新= 成功的保证2) Innovation in China = success guaranteed 3) 中国≠其他国家3) China ≠Other countries 4) 创新者> 追随者4) Innovator > Follower 5) 跨国企业= 创新者 5) Multinational company = Innovator 6) 本土企业= 追随者6) Local company = Follower 7) 本土品牌= 低端品牌7) Local brand = Mass 8) R&D研发花费= 成功8) R&D Spending = Success

迷思一：中国缺乏创新 Myth #1: China is not an innovator 2) 在中国创新= 成功的保证2) Innovation in China = success guaranteed 3) 中国≠其他国家3) China ≠Other countries 4) 创新者> 追随者4) Innovator > Follower 5) 跨国企业= 创新者5) Multinational company = Innovator 6) 本土企业= 追随 者 6) Local company = Follower 7) 本土品牌= 低端品牌7) Local brand = Mass 8) R&D研发花费= 成功8) R&D Spending = Success 1) 中国≠创新1) China ≠Innovation

(完整版)Innovation关于创新的英语6级作文

Innovation With the development of social economy, innovation has received more and more attention as to the obbligato role of innovation in social development. Why do so many people think that innovation is important? Later on, I will demonstrate this problem from three aspects. First of all, for individuals, innovative thinking has a significant impact on the future of human beings. People make progress by way of innovation day by day. Furthermore, for enterprises, innovation is the basis of the survival and development. Innovation can improve production efficiency and competitiveness of enterprises. Last but not least, for countries, innovation is the soul of national prosperity and national progress. Without innovation, countries couldn't survive in the world. So how do we promote innovation? As far as I am concerned, both individuals and governments should take an active part. For individuals, we should enhance the innovative thinking and improve the ability of innovation. In addition, we should actively participate in innovation activities. For governments, they should encourage social innovation, providing preferential policies and favorable conditions. Merely in this way, can we create a social environment conducive to innovation virtually. By the way, what do you think of this topic?

Innovation 创新 英语作文

I n n o v a t i o n With the economic globalization becoming increasingly intensive, innovation has become one of central topic around the world. Many countries see it as the key to develop their economy. Innovation is an inexhaustible source of motive power for the development of a nation, and a necessary quality for the growth of a man. What can we benefit from it? Innovation can enhance overall national economy, which is important to heighten our nation status in the world. Israel is about the size of China’s B eijing, yet Israel is the most advanced economics in the Middle East because of its strong innovation supported by advanced education. Although over half of land is in state of drought, Israel has the most advanced irrigation technologies. Some well-known products were invented there, such as router, Povos, Intel Core processor and so on. Always following others’ footsteps, you will never surpass him. Being yourself and dare to innovate will be your best choice. Without innovation, Steve Jobs would not have built up Apple which got where it is today. Each new design product of Apple, conceptual unit as a whole or endless after part, is able to bring you surprise and brighten your eyes. That Apple created smartphone, which have a giant influence on peoples’ lives, also makes one of the most highly valued companies in the world. Additionally, if factories have the abilities in innovation, the factories will be booming. As a result, they can provide our people with more jobs and it will make our nation more stable. What is more, a majority of new products may be available through innovation. Therefore, it is also significant factor for improving our living standards. Owing to such benefits, no wonder more and more countries focus on innovation today. Recognizing its importance is only the first step to advocate innovation, and some effective measures should be taken for it. There is no doubt in saying that without innovation, we will lack the competence we need to have a foothold in society. Therefore, only through innovation can we make ourselves competent and competitive. It is high time that we set our mind free and stride forward to make ourselves join the stream of innovation. Our country should continue to enlarge the recruit of graduate. For another, the conditions of scientists and skilled workers should be further improved. Only in this way, our nation has a brighter future.

新题型 作文 The Importance of Innovation

The Importance of Innovation 2011年12月17日四六级写作,之前2011年12月17日的四六级作文，有如下特点： 1、全英文给题，无中文提纲 2、文章给出一句名人名言或是俗语谚语，对其进行评论 3、文章主题与“人生哲理、优秀品质”相关，不再是以往的校园、学习或社会热点。四六级作文如果同时满足以上三条特点，那么以下的5篇练习题的针对性是很强的。 学习建议：建议同学们参照范文进行比较，看看文章思路、遣词造句方面有没有可以改进的地方；然后进行范文背诵，找到套路，让你的考场作文大放异彩。Directions: For this part, you are allowed 30 minutes to write a short essay entitled The Importance of Innovation by commenting on Rosabeth Moss Kanter’s famous remark ““Mindless habitual behavior is the enemy of innovation.”You should write at least 150 words but no more than 200 words. The Importance of Innovation “Mindless habitual behavior is the enemy of innovation. ” I assume that you are familiar with Rosabeth Moss Kanter’s famous remark. It is o bvious that a man who always stick to habit and experience can hardly create new things . Rosabeth Moss Kanter’s remark aims at informing us of the significance of innovation. Why does innovation play an indispensable role in our life ? innovation can promote the advancement of both individuals and society as a whole. Only those who are innovative can make continuous progress and maintain a competitive edge. Quite a few examples can be given to prove the importance of it, and I can think of no better illustration than the following one: how could Steve Jobs, a genius who changed the way of modern communication, recreation and even our life, launch so many powerful electronic products constantly without creative spirit？ We should always bear in mind t hat the consciousness of innovation is of great significance to us all. Hence, we need to develop a habit of discovering new things，using new methods and applying new thoughts in our work, study or simply everyday life. “Innovation is the spirit of human being’s progress.” A philosopher once said. (202 words) “不用心思的习惯性行为是创新的敌人”我觉得你对Rosabeth Moss Kanter的这句名言很熟悉。很明显，一个总是遵循习惯和经验的人是很难创造出新事物的。 Rosabeth Moss Kanter 的这句名言目的在于告诉我们创新的重要性。为什么创新在我们的生活中扮演如此重要的角色呢？创新可以促进个人和整个社会的进步。只有那些创新的人才能去的持续的进步并且保持竞争优势。相当多的例子可以用来证明创新的重要性，我想不出比一下这个例子更好的了：斯蒂夫.乔布斯，这个改变了我们的通讯方式、娱乐方式甚至是生活方式的天才，如果没有创新精神，他怎么可能持续地发布功能强大的电子产品呢？ 我们应该牢记在心，创新对于我们每个人都非常重要。因此，在我们的工作、学习甚至是生活中，我们要养成发现新事物、使用新方法、运用新思维习惯。“创新是人类进步的灵魂”一位哲学家也曾这么说过。 Unity breeds success

Innovation-in-practice-创新-实践-BCG-matrix-波士顿矩阵

A very impressive interview, thank you, Pouline, Chloe and Lynn. Now let’s come to the conclusion part. In this part, I’ll talk from two aspects. One is key to success. That’s why Nokia Lumia 800 can successful got the gold award in Innovation competition. The second part is predicting the future. We will predict the future of Nokia from its current position. IDSA gave the gold award to Nokia Lumia800 and provided reasons like: it established Windows phone; combined hardware with the Windows Phone user interface and the principle of the design team. I think the primary reason for Nokia to win the award is design thinking. The IDEO’s CEO Tin Brown gave a definition of “design thinking” like this, “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people,

Innovation翻译

创新，创业和金融市场周期 虽然硬盘的数据不难发现，金融危机的出现有实质性的负面投资者愿意资助创新创业的影响。特别是这种资金匮乏令人担忧的广泛认可创新企业所谓的“绿芽”需要- 在全球范围内的经济衰退后，重新点燃经济增长。越来越多的证据表明一个强大创业，开拓创新，经济增长之间的关系。本文件首先回顾了关于创新和之间的关系的证据创业。然后将这些活动了解市场周期的后果。我们顺便看看，金融因素影响创新投资决策和创新 特别是创业型企业。然后我又到当前的经济危机的影响。突出四个关键观察： ?当前全球经济危机的创新融资的一个戏剧性的效果，无论是通过风险投资，首次公开发行（IPO），或企业风险投资。 ?这是不是第一次这样的危机，在创业融资。这些模式反映的事实，出现财政拮据限制高潜力企业家。 ?这些资金周期是严重的，因为高潜力企业的重要性创新。 我讨论的影响，越来越多的政府计划，寻求结束鼓励企业家和风险资本融资。过于频繁，这些努力都忽略了上面所讨论的关系。 1.简介：金融危机和创新 1.A.危机的简短摘要 当前的经济危机一直是显着的，它的强度和广度。国家统计局经济研究所（NBER 2008）宣布美国经济已经进入衰退期为12月然而，经济条件已经一直处于下降通道，在许多发达国家世界[两个概述，看到福斯特和马格多夫（2009）和希尔森拉特和所罗门（2009）]经济衰退以来，美国房地产泡沫有着千丝万缕的联系。当联邦储备降低利率以刺激经济在2001年科技泡沫之后9/11，低利率敞开了大门宽松的信贷中的住房市场。从2002年到2004年，作为利息率仍然低，次级贷款成为家常便饭。消费者趁着有利获得抵押贷款和金融机构的信贷条件，推广新的贷款产品和金融仪器。例如，借款人能够获得住房贷款批准几乎没有首付，而贷款人可以放弃时，他们通过他们自己的既得利益，贷款质量向机构投资者。的需求和房屋价值攀升到2006年，但2007年中期，一个信贷危机爆发。杂乱无章的借贷行为的后果和监管不力的系统迅速赶上全球金融市场。2008年的秋天，当投资银行，如贝尔斯登和雷曼兄弟塌陷的压力下，贬值的抵押贷款支持证券，信贷紧缩迫在眉睫。越来越多的房主拖欠贷款或被迫取消抵押品赎回权的时候，例如，他们不能增加按揭付款。贷款人发现自己抵押贷款支持证券，旁边没有什么值得。破灭的房地产泡沫和烦恼大型机构举行他们引发流动性危机，借贷几乎陷于停顿，信用体系完全抓住。2009年9月18日，美国。政府出面用USD700亿美元纾困计划，希望能拯救金融系统的总崩溃的边缘结束“有毒”资产，注入足够的资金进入银行迅速启动信贷市场的周期。该政府接管房利美（Fannie Mae）和房地美（Freddie Mac）的救助了美国国际集团（AIG）在9月和有效对超过价值5万亿美元的债务时，结合其他银行的债务担保。在其他国家发生类似的纾困陷入困境的银行，最主要的是瑞士和美国 英国。在过去的一年中，政府的干预，以刺激经济已成为常规，几乎预期，但许多发达国家的经济仍然脆弱。巨额债务织机，股票市场依然动荡，并担忧失业，通货膨胀的危险，挥舞基本行业继续削弱消费者的信心。虽然在某些市场有复苏的迹象，关键如住房部门仍然依赖于政府的支持。 1.B.创业和创新的影响轶事 虽然硬盘的数据不难发现，金融危机的出现有实质性的负面投资者愿意资助创新创业的影响。特别是这种资金匮乏令人担忧的光的广泛认可需要创新企业- 所谓的“绿芽”- 重新点燃经济增长之后，全球性的经济衰退。以介绍方式，可以被看作是一个高潜力的企业家融资景观谱，更先进的企业获得大量资金从不同的逐渐变大

以创新为主题的英语作文.doc

以创新为主题的英语作文 1、How to Be Creative Being creative is to have the skill and ability to produce something new . To be honest creative is of immune significance which advances the development of economy and thus gives people pleasure and enjoyment . Do you want to be creative ?if yes here are some suggestion . First of all you should be brave . You should dare break the traditional thoughts without hesitation .You should rid yourself of the idea that what others have put forward is the best and try to doubt it .In other words seeing a good thing or idea you should try your best to creat better rather than only speaking highly of it . In addition you should be confident As the old saying goes "opportunity only knock on the door of a pepared and confident mind ."Or rather the person who are hesitant about anything can't grasp the chance for the reason that creation will flash away if not written down timely .Only when you are confident about yourself can you grasp the idea passing through your mind.

Innovation创新-英语演讲稿

What we cannot afford to lose We cannot lose innovation There is a wonderful word which expresses the most original motions and desires among human-beings. With solving any kind of imperfections, our world has moved ahead. This is the word “innovation” tha t we cannot afford to lose. We chicaned every detail of the innovation. Thousands years before, we created fire when we took a stone to knock another one. Since Han Dynasty, four great inventions had been created and it is one of the greatest signs that China become to the ancient civilized country. And nowadays, thousands of software, products, architectures and public facilities have upgraded more than that about 100 years ago. So how did these happen? What will you do if you are not satisfied with your tools anymore? What will you do if old mode cannot afford to develop in a company? There is no doubt that we should innovate no matter where we are and what we do. Not because of the design itself, but actually for its intended purpose. If there was no Apple, everyone could not imagine how to contact others easily and enjoy a better Internet surfing.

Innovation 创新 英语作文

Innovation With the economic globalization becoming increasingly intensive, innovation has become one of central topic around the world. Many countries see it as the key to develop their economy. Innovation is an inexhaustible source of motive power for the development of a nation, and a necessary quality for the growth of a man. Whatcan we benefitfrom it? Innovation can enhance overall national economy, which is important to heighten our nation status in the world.Israel is about the size of China’s Be ijing, yet Israel is the most advanced economics in the Middle East because of its strong innovation supported by advanced education. Although over half of land is in state of drought, Israel has the most advanced irrigation technologies. Some well-known products were invented there, such as router, Povos, Intel Core processor and so on.Always following others’ footsteps, you will never surpass him. Being yourself and dare to innovate will be your best choice. Without innovation, Steve Jobs would not have built up Apple which got where it is today. Each new design product of Apple, conceptual unit as a whole or endless after part, is able to bring you surprise and brighten your eyes.That Apple created smartphone, which have a giant influence on peoples’ lives, also makes one of the most highly valued companies in the world. Additionally, if factories have the abilities in innovation, the factories will be booming. As a result, they can provide our people with more jobs and it will make our nation more stable. What is more, a majority of new products may be available through innovation. Therefore, it is also significant factor for improving our living standards. Owing to such benefits, no wonder more and more countries focus on innovation today. Recognizing its importance is only the first step to advocate innovation, and some effective measures should be taken for it. There is no doubt in saying that without innovation, we will lack the competence we need to have a foothold in society.Therefore, only through innovation can we make ourselves competent and competitive. It is high time that we set our mind free and stride forward to make ourselves join the stream of innovation. Our country should continue to enlarge the recruit of graduate. For another, the conditions of scientists and skilled workers should be further improved. Only in this way, our nation has a brighter future.

Innovation创新英语作文

I n n o v a t i o n创新英语 作文 集团标准化工作小组 #Q8QGGQT-GX8G08Q8-GNQGJ8-MHHGN#

I n n o v a t i o n With the economic globalization becoming increasingly intensive, innovation has become one of central topic around the world. Many countries see it as the key to develop their economy. Innovation is an inexhaustible source of motive power for the development of a nation, and a necessary quality for the growth of a man. What can we benefit from it Innovation can enhance overall national economy, which is important to heighten our nation status in the world. Israel is about the size of China’s Be ijing, yet Israel is the most advanced economics in the Middle East because of its strong innovation supported by advanced education. Although over half of land is in state of drought, Israel has the most advanced irrigation technologies. Some well-known products were invented there, such as router, Povos, Intel Core processor and so on. Always following others’ footsteps, you will never surpass him. Being yourself and dare to innovate will be your best choice. Without innovation, Steve Jobs would not have built up Apple which got where it is today. Each new design product of Apple, conceptual unit as a whole or endless after part, is able to bring you surprise and brighten your eyes. That Apple created smartphone, which have a giant influence on peoples’ lives, also makes one of the most highly valued companies in the world. Additionally, if factories have the abilities in innovation, the factories will be booming. As a result, they can provide our people with more jobs and it will make our nation more stable. What is more, a majority of new products may be available through innovation. Therefore, it is also significant factor for improving our living standards. Owing to such benefits, no wonder more and more countries focus on innovation today. Recognizing its importance is only the first step to advocate innovation, and some effective measures should be taken for it. There is no doubt in saying that without innovation, we will lack the competence we need to have a foothold in society. Therefore, only through innovation can we make ourselves competent and competitive. It is high time that we set our mind free and stride forward to make ourselves join the stream of innovation. Our country should continue to enlarge the recruit of graduate. For another, the conditions of scientists and skilled workers should be further improved. Only in this way, our nation has a brighter future.

英语演讲 传统和创新(tradition and innovation )

Tradition and Innovation Good morning, my fellow students and dear teachers. The stories of our fathers and mothers lie in the long tradition, while the future script of our children will be written by innovation. One nation would not be itself any more if it does not inherit their tradition, which is one of the most important ingredients for the culture of a nation. The influence of tradition on the main stream thoughts is still dominant, but there were good ones as well as bad ones. Tradition is the result of our ancestors’ adaption to environment. Part of tradition still suits nowadays, such as the solar term is the guide of weather. But somehow, tradition will make people shut down their will to take a step forward which may stop the development of the economy. So, our attitude towards tradition should be dialectical, take the essence to its dregs to keep its positive energy. Innovation is an important power that will help us improve the society in many aspects. First, innovation is the way that people use their intelligence to create new things by breaking the old. Thus, innovation can activate our economy by creating new growth point and new jobs. Second, politics should suit the economy if one country wants to keep its economic growth. Politics should change along with the economy, if politics remain the same, it will have negative effects on the economy, and thus, innovation in politics is needed. Third, I want to talk about my major, Industrial Design, because a lot of things occur to at the first sight of the word “innovation”. Innovation is also needed in improving our daily life. A great example is the Apple Company and its brilliant products. Design is to produce something new and new means in some way. Einstein said: “Everything should be made as simple as possible, but not simpler.”And apple is one of those who make their products as simple, cheap and functional as they can. You know you’ve achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away. Tradition is the innovation of the past, and innovation is the new tradition. Innovation is the blast that will bring new towards old. Innovation is the best way for our nation to invest in the future.