新编大学英语Book2Unit9课文翻译及课后练习答案

Unit 9 Shopping

Part One Preparation

1. Reading for Information

1) basement 7) basement

2) first floor 8) second floor

3) third floor 9) third floor

4) ground floor 10) second floor

5) ground floor 11) ground floor

6) ground floor 12) third floor

2. Describing the Cartoons

1) ①b ②a ③d ④c

2) ①Two youngsters are coming out of a health food store. One of them is having some

ice-cream. He explains to his friend that the health food store sells junk food (candy, sweets, etc.) secretly. Normally a health food store only sells wholesome, healthy foods.

②A big woman is climbing onto a floor refrigerator trying to find the freshest milk. Her

handbag is on the floor. A shop assistant is standing beside her and looks puzzled. He says: “Madam…the dates on the milk are all the same.”

③This scene takes place in the paint department of a large store. A woman is holding a

bottle of paint in her hand. She wants to show that the pain t doesn’t spray, so she sprays it.

But unfortunately this time the spray works and it sprays directly onto the shop assistant’s face. Now the shop assistant’s face looks black.

④A woman is standing in front of an ad. The ad has two magnetic bar codes and says:

“TODAY ONLY”, “MARKED DOWN TO”. It is intended to tell consumers that there is a sale. But it doesn’t provide any more information than that. Obviously people don’t know what is on sale or the actual price, since the magnetic bar codes can only be read by electronic scanners. So the woman looks confused.

3. Getting to Know Each Other’s Shopping Habits

Samples

― I go shopping once a week and buy some food, such as fruit, cookies, and some stationery. I usually go shopping with my roommates. I enjoy window shopping when I have time. I get the information from newspapers, TV commercials and also my friends. If my friends recommend a particular brand, I’ll buy that myself. I think a private source is more reliable than ads.

― I usually don’t spend much time shopping because I don’t have a lot to buy while at school. My mom does most of the shopping for me before I come to school each new semester, such as clothing, shoes and other daily use items she can think of. At school, I often buy fruit, candies, cookies, drinks, exercise books, stationery, etc. These things are available at campus stores and shopping of this kind can be done on the way to the classroom or back. Sometimes I’ll go down town to buy books and CDs, probably once a month. Very often with my classmates or high school friends who are studying in the same university as I do. I just buy what I need immediately or what I think is good. Shopping is not very important to students, I think.

4. Where would You Like to Make Your Purchase?

Samples

―I would definitely like to make my purchase in a supermarket, because compared to other types of shops, supermarkets are more convenient and consumer-friendly. Numerous kinds of commodities are available in a supermarket, which grants us abundant options that we cannot find in any grocery or roadside stores. What’s more, in supermarkets, customers are free to look at and pick up the things they like and are allowed to return goods to the shelves if they decide not to take them after a second thought. This form of consumption avoids some embarrassment which is likely to take place in a department store between shop assistants and consumers. In a word, as a purchaser, I find shopping in a supermarket the easiest, the fastest and the most comfortable. So I prefer to go shopping in supermarkets rather than in other kinds of stores.

―I prefer to go to a department store, or rather a shopping mall. There are varieties of goods for you to choose, and you can always find something you want. Unlike supermarkets, which only provide cheap and common items, department stores have many more categories.

Besides, the latest fashions can only be found in department stores.

―I think it depends on what you are going to buy. I don’t always make my purchase in just one place. I usually buy some daily necessities in a supermarket, such as food, stationery and so on.

Since we've got so many supermarkets around us, it's very convenient. And you can freely choose what you like. But when it comes to clothing or something quite important, I'd like to go to the department store because of its comfortable atmosphere and the reliable quality.

In addition, you'd better listen to the introduction from the shop assistants while buying something expensive.

Part Two Reading-Centered Activities

In-Class Reading

I. Pre-Reading

From the most important to the least important, they are quality, price, brand, service, material, color, style, taste for food, package especially for gifts, expiration date for food.

课内阅读

参考译文

青年人的消费行为

1 研究市场营销的人很想了解什么样的产品在年轻人市场上会好销。同时，充分了解年轻人对其他人，如父母亲，的影响也很重要。实际上，与年青人作为某些商品的主要购买者的地位相比，研究市场营销的人更感兴趣的是他们对别的购买者的影响力。

2 年轻人是如何花钱的呢？男女青少年把大部分的钱花在衣服，光碟、立体声音响设备、娱乐和旅游上。青年女性把大部分的钱化在化妆品上，其次是衣服和首饰。青年男子把大部分的钱化在体育用品、照相机、光碟、立体声音响设备、自行车、鞋子、牛仔裤、乐器和电子游戏上。

3 青少年，作为高消费社会的成员，越来越注意新产品和新品牌。他们是天生的试用者，会花好多小时为自己购物。

4 除了他们对市场的直接影响外，年青人还间接地影响着他们父母对商品品牌的选用。例如，研究发现，四分之三的青少年会影响他们父母的购物决定。在购买重要物件时，他们最大的影响在于决定过程中的最初阶段，是在诸如产品的样式、颜色和品牌等审美方面的考虑时影响最大，但在购物的地点、时间、及花多少钱方面则影响力最小。

苹果电脑公司的研究表明，十几岁的青少年在家庭购买电脑的决策方面正发挥着影响。因此，公司在最近一次介绍产品型号时利用了深受年青人喜爱的当代流行歌曲电台和电脑杂志，以便鼓励青少年去说服他们的父母亲买这种新产品。

5 随着双职工家庭的大量增加，青少年越来越多地帮父母购买食品及别的东西。例如，有一项研究发现，百分之八十的青少年“大量地参与”家庭的食物采购。

KRAFT公司意识到了年轻人在购买食品杂货方面的重要性，并在音乐电视节目，网站，青少年杂志及当代流行歌曲电台上做广告，突出介绍含有KRAFT产品的食谱。与广告宣传相配合，KRAFT公司还编写了一套有关“食品购买经验”的学习资料，让家政学老师分发给学校里的青少年。

6 因此，从间接影响父母购买决策的角度看，青少年市场显然占据一个重要的地位。

7 青少年市场显得十分重要的另一因素是，青少年时期也许是养成对商品牌子信赖的时候，而这种信赖会一直延续到成年以后。例如，《十七岁》杂志做了一项有关商品品牌信赖度的研究，发现至少有百分之三十的成年妇女还在用她们少女时代最初选用的品牌。若转换成市场数字表示，研究发现，总数为6,760,000的妇女还在用同一品牌的化妆品，总数为8,900,000的妇女还在吃同一种盒装的奶酪，这些都是她们最早买过的。

8 在青少年进行购物决策的过程中，他们受父母、朋友、售货员、媒体和别的信息来源的影响究竟有多大呢？对于许多产品的选定，朋友的影响最大。然而，父母也是影响许多购物决策的重要因素。很重要的一点是：尽管同龄人的影响很大，家庭的影响也很重要。因此，市场营销人员应该知道在具体某个时间，究竟哪一群人最具影响力，是父母亲还是同龄人，这样他们就能恰当地筹划自己的营销策略。

9 青少年经常花很长的时间购物，尤其是在周末。青少年现在购物更多了，也就会使他们在所光顾的商店里花钱更多。此外，青少年在选择商店上很有决定权，这就意味着商店必须招徕得法来吸引他们。虽然人们通常认为年轻人买东西凭一时冲动，不像整体市场那样理智。但调查表明，大部分年龄在14到25之间的调查对象在购买之前会货比三家，比较价格和牌子。对青少年购物行为的研究得出了下列初步的结论：

?在购买像计算机这种高精产品时，青少年更倾向于向个人了解情况，而在购买一般产品时，如衣服和化妆品，则最依赖媒体获取信息。

?在决策过程的产品评估阶段，价格和品牌被认为是最重要的标准，而父母和同龄人的影响相对来说要小一些。

?随着青少年日趋成熟，他们在决策之前，利用越来越多的渠道去获取消费者信息。购物时更多地依靠朋友，而较少依靠父母来获取信息和建议，并更喜欢在没有父母的指导下购物。

III. Post-Reading

Reading Comprehension

1. Understanding the Structure of the First Part of the Passage (Para.1~7).

2. Identifying the Main Idea of the Second Part (Para.8 ~ 9).

1) personal sources

2) media

3) (relatively low influence from) parents and peers

4) (more from) friends and (less from) parents

3. Understanding Specific Information

1) F 2) T 3) F 4) T 5) T 6) T 7) F 8) T

4. Shopping Decisions in My Family

Sample

In my home, my mother is always the one who does shopping. She buys groceries every other day and puts the meat and vegetables for the following day in the refrigerator. She likes to go to the grocery store around 9 o’clock in the morning when it is not the rush hour. When she goes to the market, she doesn’t like to bargain with vendors, she thinks it’s a waste o f time. According to her, the money saved is not worth the effort. Time is money!

For major purchases, we usually go together as a family, so that I can have a word as to which brand to buy. Once we bought a TV set. During the process of decision making, my mother wanted to buy a TV set made by a local factory so that we could have better service if anything went wrong with it. But I insisted on buying a different brand that was of better quality. But the manufacturer was in another city. I tried to convince my parents that with a high quality product, it would save us a lot of trouble and time in maintenance. And if the quality was poor, we wouldn’t feel happy to enjoy the good after-sale service. Finally, my parents agreed with me and bought the one I suggested.

Vocabulary

1. 1) b 2) a 3) a 4) a 5) b 6) b 7) b 8) a

2. 1) survey 2) consideration 3) perceive 4) tend 5) campaign 6) relatively

7) primary 8) criteria

3.

1) A. bands B. brand

bands: small groups of musicians who play music

brand: a particular trade mark of goods

2) A. economy B. economics

economy: the wealth a country gets from business and industry

economics: the study of the way in which money, industry, and trade are organized in a society 3) A. adolescents B. Adults

adolescents: persons who are no longer children but who have not yet become adults

adults: persons grown to full size and strength

4) A. campaign B. movement

campaign: a planned set of activities that people carry out over a period of time in order to achieve something such as social or political change

movement: an organized effort by supporters of a common goal

5) A. contemporary B. modern

contemporary: happened at the same time as something else you are talking about

modern: using the most recent ideas and methods

6) A. ripe B. mature

ripe: (of fruit or crops) fully developed, ready to be collected or eaten

mature: behave in a sensible and reasonable way, as you would expect an adult to behave

Translation

1. All the arrangements should be completed prior to your departure.

2. Such behavior may result in the executive being fired/asked to leave.

3. Our products compete with those of other factories in terms of quality, reliability and above all, variety.

4. The t eam’s performance was greatly affected by the heavy rain.

5. I appreciate your reasons for objecting to the proposal.

6. To some extent, she should be responsible for the accident.

7. I’m uneasy at/deeply troubled by the thought that life is just too comfortable.

8. Women tend to live longer than men.

After-Class Reading

PASSAGE I

课后阅读

参考译文

购物

1 一些人喜欢购物，为什么会这样？下面的说法有一定道理：有两条X染色体使女性喜欢购物，然而男性的XY染色体结构使得他们在妻子或女友建议去购物时，常背道而驰。

2商店和购物中心尽力使购物更具诱惑力，从零食到衣服，杂货，首饰，运动商品，厨房用具，应有尽有。有人还认为，把节假日列在日历上，主要不是为了纪念民族英雄或者历史事件，而是为了刺激那些原本善于安排家庭开支的好管家放弃他们通常健全的经济头脑，速去商店购物。在美国，绝大多数的商店在感恩节和圣诞节之间的这个月里，销售额占全年总量的一半以上。感恩节过后的这一天是整年最忙的购物日。甚至在人们还来不及享受和消化感恩节火鸡的时候，报纸、电视、广播的广告已向公众发布最廉价商品和大拍卖的消息。

3平常举止优雅通情达理的人们，推推搡搡拥挤到柜台前看看待售的最新款式的衣服，工具，鞋子, 游戏等等。装扮起来的圣诞老人在门口站着，圣诞乐曲陪送购物者前往特别诱惑人的“便宜货”和货物桌那里去。

4购物者被告知这些“完美的礼品”将取悦他们的亲朋好友。钱和信用卡如冬天的风雪一样从购物者和店主手中飞来飞去。当货物从柜台和桌子装入购物袋时，现金出纳机响个不停，商店经理笑开了怀。最后，购物袋和购物车都装得满到提不动推不动为止。一些商店，意识到这令人遗憾的情形，会帮购物者把所购之物存放几天（或者等到购物者手头有更多的钱时），有些商店会提供送货上门的服务，通常是免费的。

5如果说热衷购物的人只把他们的这项活动限于节假日进行，这有失公正。许多人购物不限时间和地点。他们不需要以节日为借口蜂拥至购物中心和商店去寻找最新的商品。对于这些购物诳来说，购物已经成为一项重要的娱乐活动，取代了大大小小的运动，游乐园，电影，甚至合理的饮食。

6与购物诳相反，有些人认为购物无聊或者说得好一点累人。这类购物者一般在直奔商店前就知道他要什么。他们喜欢直接到可以找到他们所需物品的商店柜台或者地方去，店员立即注意到他们的到来；或者最好他们所需之物就放在小推车上，接着就尽快地向收款处走去。这类购物者通常受那些狂热的购物者的嘲笑，不被他们所理解。

7当然，在热衷购物的人和不愿意购物的人之间还有程度不同的购物者。不过，他们中的绝大多数，往往是不愿购物的人，却被热衷购物的配偶或朋友说服，相信购物真的很有趣。而且，如果不去购物，他怎么知道哪里可以买到什么确实便宜的东西呢？

8理论上，购物得当，结果应该掏到价廉物美的商品。实际上，情况很少能这样。购物像赌博，喝酒，打牌这些已经养成习惯的行为一样，会失去控制。似乎很难逃脱商店和购物商场里的商人和推销员的影响。购物可能会被人们普遍接受并成为习尚。

PASSAGE II

课后阅读

参考译文

廉价商品

1 让我们看一下“bargain”这个字的传统定义吧！它指的是价格低廉的商品；它是个能够以低于实际价值买到商品的好机会。然而，有一个更新近的定义是：“bargain”是一种从愚蠢和无知的人的口袋里"掏钱"的肮脏骗局。

2 我一生从未出席过任何一家大公司的董事会，但我肯定，讨论往往是按以下的路子进行的。例如，按生产一种新牙膏的成本计算，合适价格应为80便士，因此，我们以1.2英镑的售价将它投放市场。这牙膏不差（也不特别好，但确是不差），而且由于人们喜欢尝试新东西，所以，一开始它的销量会不错；但是，随着那股新鲜劲儿的很快消退，销量也随之下降。当开始出现这种情况时，我们就将价格降至1.15英镑。于是，我们会把"便宜5便士"的字样印在整个牙膏上，使之成为一种廉价商品，这样一来，人们便会赶去购买这种牙膏，即便它的售价仍然比其合理价格高出百分之四十三强。

3 有时候，商品不是"优惠5便士"，而是"优惠1便士"。为肥皂、洗衣粉、狗食或其他什么东西便宜1便士而做广告，这是多么令人吃惊的荒谬举动啊！即使是最穷的靠领养老金生活的老年人也理应觉得这是一种侮辱，但是他并不这样觉得。便宜货决不能错过。给你送上1便士的礼，就像应邀赴宴只让你吃到一颗豌豆（味道烧得很好），仅此而已。即使是真正的减价，这也是一种侮辱。但人们仍然会说，我们反正要买洗衣粉（或其他什么），就不妨买便宜1便士的。当我在匈牙利还是一个孩子的时候，有个人被指控犯了谋杀罪，仅仅是为了1彭戈（相当于1先令），并且认了罪。法官愤怒极了（说）："你居然为了1先令而杀人！……你当如何为自己辩护？" 该杀人犯回答说：这里1先令……那里1先令……，而如今的购物者也如是说：这里1便士……那里1便士……。

4 当完全不需要的东西也成了"廉价商品"时，危险才真正开始。有众多的人就是无法抵制便宜货和大拍卖（的诱惑）。只要他们认为他们买的是便宜货，他们就会买一些永远不穿的衣服和没地方放的家具。老太太会去买四轮旱冰鞋，不抽烟的人会去买烟斗通条。我曾听说，有个人因为便宜买了把电动圆锯，第二天就把自己的两个手指锯掉了。但他无怨无悔，因为那锯子实在便宜。

5 颇有些人确实认为买便宜货赚钱。有位我认识的女士，要不然也是位迷人而且也似乎明智的人，有时会告诉我一些诸如此类的事：我今天真走运，只花了120英镑就买了一件衣服，原价为400英镑；我只花了40英镑就买了个箱子，原价为120英镑；我只花了600英镑就买了一块原价为900英镑漂亮的波斯地毯。或许她会心不在焉地加上一句，说自己有点奢侈，但她永远不会想到，事实上她已经浪费了760英镑。她觉得好像赚了660英镑似的。我敢肯定，她还觉得如果她有更多的时间去购物的话，她可以以此谋生。

6 有些人大批量地购物，因为这样会便宜些。有时候，如果你一下子买上半吨新西兰小羊排的话，它就可以（每磅）便宜3便士，于是人们赶去购买冰柜，结果却发现冰柜太小，装不下半吨新西兰小羊排。我原先认识一对夫妇，他们禁不住诱惑去买散装的糖。他们认为这实在是不容错过的上好便宜货，因此，他们买了足够自己吃一辈子，也足够他们的孩子和孙辈们吃一辈子的糖。糖运到的时候，他们不知道在何处存放――后来他们发现（他们的）厕所很宽敞。于是他们就把糖堆放在那儿。每当要给客人的咖啡加糖时，不仅客人们感到别扭，而且厕所也变得非常黏糊糊。

7 提供廉价商品是一种商业伎俩，它使穷人更穷。贪婪的傻瓜中计的话，是他们活该。尽管如此，如果法律禁止一切廉价商品，人们的生活标准马上就会提高7.39个百分点。

Part Three Further Development

1. Pros and Cons of Bargains

2. 1) All that glitters is not gold. (from The Merchant of Venice by William Shakespeare)

2) The buyer needs a hundred eyes, the seller not one. (from Jacula Prudentum by George Herbert)

3) He who will not economize will have to agonize. (Confucius)

4) Never buy what you do not want because it is cheap; it will be dear to you. (Thomas Jefferson)

5) Beware of little expenses, for a small leak will sink a great ship. (Benjamin Franklin)

6) The cautious seldom err. (Confucius 以约失之者鲜矣)

3. An Effective Complaint Letter

Dear Mr. Harrison

Jan. 10, 2005, I purchased a Speedo Vacuum Cleaner Model XYZ from The Floor Store, 212 Main Street, Columbus, N. J. 1) (A copy of the receipt is enclosed.) 2) Unfortunately, I have had problems with both the product and the service I have received.

Specifically, I have the following complaints: 3)

First, the vacuum doesn’t work efficiently to pick up dust or dirt on either bare floors or carpets. Even after I have gone over the same area several times, the dirt remains. The power shuts off by itself when the vacuum has been running for several minutes, then comes back on after 30 to 60 seconds.

Second, when I went back to at the Floor Store, I was told that because the vacuum was on sale, I could not exchange or return it, which I was not told when I made the purchase. I was also treated rudely by the salesman, Robert Rule, and then by the manager, Alfred Adams.

I am requesting that you provide me with a new vacuum cleaner, on condition that if this one

proves to be unacceptable, I will receive a refund. 4) I also ask that you investigate the business practices of the First Store, as they are poor representatives of your company.

I can be reached during the day at (806) 827-9318 or after six in the evening at (806)

444-2897. 5) May I hear from you before March?

Yours truly,

John Smith

4. Making a Complaint

1) Sample

broken switches;

poor quality sound;

faulty winding/rewinding;

broken case;

faulty recording system

2) Sample

C = Customer S = Shop Assistant

S: What can I do for you?

C: I want to return the tape recorder.

S: I’m sorry. What’s wrong with it?

C:I bought it here a week ago. I have hardly used it, but it doesn’t work any more. Here is the receipt.

S: What’s the problem?

C: There are two things wrong with it. One is that it won’t rewind. The other is that the sound is not clear. It’s very noisy.

S: Let me see. No, you are right. It doesn’t work very well. But I’m afraid I will have to ask the manager. Could you please leave your name and telephone number so that I can contact you later?

C: Yes, this is my business card. But would you please give me a copy of the receipt I gave you and write down my two complaints? I would like to have a new tape recorder. I don’t want that one back.

S:I’ll get you a copy immediately and I’ll write your complaints on it. I’ll tell the manager you want a new tape recorder.

C: Thank you.

Supplementary Activity:

Directions: There are five consumer rights. See which group can get all of them correct.

Key:

1. The right to choose

Consumers have the right to make an intelligent choice among several products and services.

2. The right to information

Consumers have the right to accurate and complete information about all products in order to make a free choice.

3. The right to safety

Consumers have the right to expect that anyone trying to sell them services or products has taken the consumers’ health and safety into consideration.

4. The right to be heard

Consumers have the right to register dissatisfaction and have a complaint heard when their interests are badly served.

5. The right to consumer education

Consumers have the right to specific information regarding consumer affairs in order to maximize their power in the marketplace.

5. What to Buy

Samples

-- I would first buy a set of Jin Yong’s novels without doubt. Though I have already had a good knowledge of his famous novels and even some details of the characters in his books, I

really appreciate his books and would like to have a set of my own. It is well worth buying for me, and it is just like an old friend who can remind me of my happy childhood occasionally. Besides, I’d like to buy some DVDs and some books which I have been dreaming of. I like movies, old and modern as well as those classic novels.

--To me, a mobile phone nowadays has truly become a necessity especially for students away from home for the sake of convenience. With this in hand, contacting parents and friends is nothing difficult but can be done at any time and at any place. We can share news and feelings so we won’t feel lonely. I am among the kind of people who miss their parents when far away from home. Because of this, I would like very much to get my mum a mobile phone since her old one has long been “going on a strike”. If I do so, both of us will be happy.

-- My choice is a camera! Since our university has five beautiful campuses, and each has it own beautiful scenery, especially Yuquan campus and Zijingang campus. So what I want to do is to take pictures everywhere on campus, not only of the nice views, but also of all my lovely schoolmates and teachers, and of all the unforgettable stories happening around us. So when I finish my 4-year college life, I do have something to keep my memories fresh for all my life. To me, college years are the most precious time in my life. I really don’t want to have nothing to look back on after years.

--I’ll buy a television (maybe a small one) that can be put in the dormitory. My reasons are as follows: Our college shouldn’t be the so-called “ivory tower” which is not associated with the whole society. Students should be concerned with the outside world and they really are. In addition, they sometimes need to escape from study and relax themselves. In this respect, TV can be a good helper. We receive information from both eyes and ears whereas newspapers can never have the same effect.

6. A Shopping List

Sample 1

1. Coca-Cola, Pepsi-Cola, Fanta, Sprite, apple juice, orange juice, green tea, black tea, coffee,

milk, mineral water: Drinks are apparently necessary in a party, and since people have different preferences, many different kinds of drinks are listed.

2. toy guns, BB bullets, balls, pokers: These are for entertainment activities.

3. balloons, colored ribbons, artificial flowers, colorful paper: These are decorations for the

classroom to create a happy atmosphere.

4. strawberries, apples, oranges, chestnuts: Seasonal fruits and healthy nuts are always welcome

in a party.

5. pencils, ball-pens, accessories: These are prizes for winners in small games.

Sample 2

1. cookies, chocolates, candies, potato chips, melon seeds: Food and especially snacks are always

necessary for a party.

2. Chinese knots, lanterns (if possible), balloons: Decorations can help create a warm,

united and amicable atmosphere especially for a class with students from different parts of the country.

3. CD Player, some CDs of pop singers: The party will be surely boring without music and all

these can be prizes for the winners of the games later on.

Part Four Writing and Translation

1. Knowing About Translation

2. Translation Practice

1) Real bargains are beneficial to customers. Consumers are willing to buy products of (a) high quality at a low price. However, some bargains in some shops are poor in quality. Consumers will be cheated if they buy them. Therefore, one has to be careful in buying bargains. It may take him a lot of time to hunt for real bargains. In addition, what the purchasers should pay attention to is that they shouldn’t buy things they don’t need though the y are bargains. Otherwise, they are just wasting money.

2) Shopping is closely related to media. A lot of the consumers buy products under the influence of advertisements. These ads provide people with all kinds of information about different items. No wonder manufacturers spend a lot of money to advertise their products through various media. Nowadays, Internet, as a new medium, is playing a more and more important role in shopping. It is faster, easier and more convenient. Shopping on the Net is likely here to stay.

3. Writing

1)

On Bargains

Sample 1

Bargains are products that are reduced in price. Some bargains are real bargains, because they are cheaper in price but the quality is quite good. Some bargains are of very poor quality because the shopkeeper merely marks prices higher than normal and then marks them down. This is, in fact, a trick to cheat customers. I think this kind of bargain is bad and should be prohibited.

But I like real bargains. It is important to be able to buy goods you want with less money. But it takes a lot of time, you have to hunt for bargains. Once I bought a pair of leather shoes at half price.

I felt very happy. But sometimes I feel cheated when the shop assistant says that the original price was 300 yuan, for example, but now it’s only 100 yuan and I know he is not telling the truth. Some customers who cannot resist the temptation will buy the product. Later when they find out that they have been cheated, they will be very angry.

In a word, bargains are good if they are real bargains. However one has to be careful in buying bargains. It’s also wise never to buy anything you don’t really need just because it’s cheap. (211 words)

Sample 2

There are a lot of bargains in stores and shopping centers, as we can find when we go shopping. I think these bargains are good for consumers even if the price has been reduced only a little.

There are many reasons why there are so many bargains. Some shops mark down prices in order to attract customers, some in order to defeat their rivals in the market competition, and some to sell their goods as quickly as possible. Though they cut prices, shops can still make money from the goods. But we, the customers, can spend less money on the same commodities, so we welcome bargains.

Though the re are a lot of bargains, we shouldn’t buy things if we don’t need them. Otherwise we are just wasting money. We should buy only what we really need. If we can do that, bargains can really be useful for us and we can really save money.

So I think bargains are good and we need them. However, we should always be careful when we are tempted by a bargain. It pays to be an intelligent shopper. (184 words)

2)

Media and Shopping

Sample 1

Nowadays shopping is closely related to media. When you read the morning newspaper, when you watch TV, or listen to the radio, you see and hear many advertisements about various products. The advertisers make every effort to stimulate consumers to purchase. I like watching ads on television, not only because they provide information but also because they are often cleverly or beautifully designed. Sometimes I buy a brand only because I have seen it advertised on television. So I’m like most people. My shopping behavior is influenced by the media.

To a certain degree, people trust media more than themselves. They might buy something that does not look perfect, but because it was advertised in the media, they will buy it. Perhaps people trust the media too much, and just listen to what the ads say.

However, the media help stimulate consumption. Consumers are informed quickly and they are urged to buy and spend their money. (156 words)

Sample 2

I think media such as TV, radio and newspapers affect people’s shopping behavior greatly. The most common way is through advertisements or commercials. We can see or hear ads everywhere, in newspapers, in streets, on buses or on the radio. We are usually interested in these ads and often want to buy the products advertised. This is just what the manufacturers hope for. They spend a lot of money to advertise their products through various media. The ads can provide you with a lot of information about the various items. So ads are beneficial not only to manufacturers but also to shoppers.

In modern society, computers have also become a new medium. People get information about the products on the Internet. This is a faster, easier and more exact way for both shopping and advertising than any others. I think the Internet will play an increasingly important role in people’s shopping.(151 words)

大学英语三课后习题翻译及答案

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英语课后翻译答案新

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真题翻译答案

08.9 美国经济发展速度日益缓慢，工作机遇日益凸显不稳定性。身为一所小型高校的校长，我时刻关注今年毕业生面临的就业市场。最新消息报道了贝尔斯登公司撤销了为商学院毕业生提供的数百个职位，这正是公司裁员的通常做法，而全美的大学也随之降低招生规模。但即使经济前景惨淡，今年的毕业生还是有望找到工作。固然，众多公司纷纷裁员，但其中许多也正寻求新的人才，尤其是低端职位。超过百万的职位新人像潮水般涌入劳动力市场，学生们应该认识到，在全球市场环境下，较强的语言能力对你大有帮助，灵活性也能助力不少。如果毕业生愿意接受起点低的工作，就工作要求做出一些让步，如果公司要求也不介意搬至其他城市工作，那么他就有可能得到一份工作。因此，即使失业情况日益严重，毕业生应该将找工作的过程视为自己漫长职场生涯中的第一个挑战。 According to a well-informed source, it was before the Spring Festival that Carrefour had its “first intimate contact” with Xin Da Xin. Undoubtedly, Guangzhou Municiple Government had played the role of “matchmaker”. In a short period of just a few months, the two parties “fell in love with each other”, the concern of those on the outside is: what is it in Xin Da Xin that has struck Carrefour’s fancy? To this, General Manager He of Xin Da Xin did not give any direct response. He merely stated in general terms that Xin Da Xin has unique features in the business of general merchandise in Guangzhou. According to Mr. He, in

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新视野大学英语课后习 题翻译答案 -CAL-FENGHAI.-(YICAI)-Company One1

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英语翻译题目和答案

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Unit 7 The Joy of Travel新编大学英语第二版第三册课文翻译

Unit 7 The Joy of Travel Transformative Travel Twenty-five years ago I felt like a wreck. Although I was just 23, my life already seemed over. The future appeared as much like a wasteland as the emptiness I could see while looking back to the past. I felt lost, without choices, without hope. I was stuck in a job I hated and trapped in an engagement with a woman I didn't love. At the time, both commitments seemed like a good idea, but I suppose it was the fantasy of being a successful, married businessman that appealed to me far more than the reality. I decided to take a class just for the entertainment value. It happened to be an introductory counseling course, one that involved personal sharing in the group. We were challenged to make commitments publicly about things we would like to change in our lives, and in a moment of pure impulsiveness, I declared that by the next class meeting I was going to quit my job and end my engagement. A few days later I found myself unemployed and unattached, excited by the freedom, yet terrified about what to do next. I needed some kind of transition from my old life to a new one, a sort of ritual that would help me to transform myself from one person into another. So I did something just as impulsive as my previous actions: I booked a trip for a week in Aruba. In spite of what others might have thought, I was not running away from something but to something. I wanted a clean break, and I knew I needed to get away from my usual environment and influences so as to think clearly about where I was headed. Once settled into my room on the little island of Aruba, I began my process of self-change. I really could have been anywhere as long as nobody could reach me by phone and I had the peace and quiet to think about what I wanted to do. I spent the mornings going for long walks on the beach, the afternoons sitting under my favorite tree, reading books and listening to tapes. Probably most important of all, I forced myself to get out of my room and go to meet people. Ordinarily shy, I now decided that I was someone who was perfectly capable of having a conversation with anyone I chose. Since nobody knew the "real" me, the way I had always been, I felt free to be completely different. It took me almost a year to pay off that trip, but I am convinced that my single week in Aruba was worth three years in therapy. That trip started a number of processes that helped me to transform myself. This is how I did it: I created a mindset that made me ready for change. I expected that big things were

新视野大学英语课后习题翻译答案

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英语课后翻译答案

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