3 Design Studio
ANIJO
MATHEW
PUNNEN
Assistant Professor, College of Architecture, Art and Design P.O. Box AQ, Mississippi State University, MS-39762, USA
1. CREDENTIALS
1.1 Academic Qualifications:
Doctor of Philosophy (PhD) Candidate
Faculty of Mathematics, Computing, and Technology
The Open University, UK
Supervisors:
Yvonne Rogers, Department of Computing
Peter Lloyd, Department of Design and Innovation
October 2007 - ~
Master in Design Studies (MDesS)
Graduate School of Design (GSD)
Harvard University, USA
Focus: Digital Media and Production Environments
June 2003
Bachelor of Architecture (B.Arch)
(graduated top of class with Institute Gold Medal)
Birla Institute of Technology (BIT)
Mesra, Ranchi, INDIA,
May 2000
1.2 Professional Experiences:
Assistant Professor
College of Architecture, Art, and Design
Mississippi State University
August 2003-Present
Design Consultant
Ambiaance Designs(formerly 3 Design Studio)
Mumbai, INDIA.
August 2003-Present
Founder-Principal
3 Design Studio
Mumbai, INDIA.
August 2001-September 2002
Architect
Design Combine
Kochi, Kerala, INDIA.
May-August 2001
Marketing Executive (Regional Assistant Manager)
HCL Infosystems Ltd.
Kochi, Kerala, INDIA.
May 2000-May 2001
Trainee Architect
Architecture Autonomous
Goa, INDIA.
May-November 1999
1. 3 Other Teaching Experiences:
Graduate Teaching Assistant
Graduate School of Design (GSD),
Harvard University
Teaching Assistant to Allen Sayegh, Alen Berger, George Hargreaves, and Hope Hasbrouck. Also involved in design and research with Allen Sayegh (@ INVIVIA) and through coursework with Stephen Intille (@ the Changing Places Consortium, MIT Media Lab). Representative Work: [A.2], [C.14]
2. SCHOLARSHIP
Summary:
My research interests fall within two broad areas – a) computation for design and b) computation in design. Within the former, I work towards a scholarship of pedagogy – looking at various methods and design mechanisms for the process of design. In the latter my work revolves around a scholarship of research – evaluating new semantic appropriations of architecture (place) as enabled by new technologies. My scholarship has earned international repute in organizations such as ACM SIGCHI, ACADIA, and ARCC. In particular testimony to my work the Architectural Research Centers Consortium (ARCC) selected me as their New Researcher of the Year for 2006-07.
I am currently working on a book project – “Ubiquity: Stories of Smart Objects and Smart Spaces” – in review with Taylor and Francis Press.
2.1 Research Affiliations:
Design Research & Informatics Lab
Mississippi State University
August 2003-Present
Research in interactive (computer mediated) spaces, immersive/responsive environments, environmental
behavior, and HCI in the design process. Work involves the use of computer mediation in public/personal
environments with a special interest in Human Computer Interaction (HCI)/Human Information Interaction (HII) and its implication on architecture and design
2.2 Research Foci:
Interaction Design and Architecture: Evaluating interactive interfaces in architectural space
Principal Investigator
Design Research & Informatics Lab
HCI in the Design Process: Evaluating computational media and interfaces in the process of design Principal Investigator
Design Research & Informatics Lab
(Modular) Housing Systems: Computer-Aided-Design, Manufacturing and Construction integrating emerging “smart” technologies in the process and products of architecture
Co-Investigator (With Dr. Larry Barrow, Shilpi Kumar and Sarah Pittman)
Design Research & Informatics Lab
2.3 Research Projects:
2007: PhD Research - Beyond Technology: Aesthetics and Embodied Experience in Interactive
Environments
As technology ubiquitously penetrates our lived experiences designers are exposed to new methods and
manners of semantic appropriations of architecture and experience. New technologies like ubiquitous computing enable Human Computer Interaction (HCI) and Human Information Interaction (HII) to evolve from creating task and work oriented interfaces to designing embodied experiences. For designers, the understanding of place and qualities of experience will be crucial in the construction of principles underlining the design of (future) interactive spaces. This research is an attempt to understand the metrics and qualities of interactive technology that can enable designers to design intelligent places that can engage intercorporeal engagements beyond the limits established by technology.
External PhD at the Open University, UK under the supervision of Yvonne Rogers, Department of Computing and Peter Lloyd, Department of Design and Innovation
2007: Evaluation of Environmental Factors that Influence Health of Rural School Children
Research at rural schools to determine if architecture and design of schools and the communities they are set in have an influence on the health of school children with the explicit intention of future interventions to augment architectural design through interactive interfaces. The project also involves a social marketing campaign to introduce the concepts of a healthy lifestyle to rural populations.
Design Research & Informatics Lab in c ollaboration with MSU Food Science, Nutrition, and Health Promotion Department, and MSU Extension Service.
2007: “Health and Wealth” Delta Assessment Survey
A large (~1500 data set) quantitative survey to be deployed in south eastern United States (Tennessee, Arkansas, Louisiana, Mississippi) to evaluate healthcare delivery models (with special focus on acceptance of “intelligent” interfaces as a model to augment current models).
Design Research & Informatics Lab in collaboration with MSU Social Science Research Center (SSRC); Clinton School of Public Service, University of Arkansas; Harvard School of Public Health.
2006 - ~: Computation in the Process of Design
A continuing research project designed to evaluate and provide framework for the use of computational media and interfaces in the process of design. Primary components of this research are based on the Human-Computer-Interface (HCI) relative to digital design tools, i.e. Hardware (HW), Software (SW) and Input/Output (I/O) methods and strategies and the adoption of these tools by graduate design students.
Design Research & Informatics Lab; MSU CAAD Graduate Program
2006: WalkMSU: A Computer Mediated Intervention in Campus to Encourage Physical Activity
Spatial Intervention Project in MSU Campus to motivate college students to increase physical activity through
‘just in time’ interventions intended to improve awareness and persuade people to remain fit and healthy. Design Research & Informatics Lab in collaboration with MSU Food Science, Nutrition, and Health Promotion Department; and MSU Center for Advanced Vehicular Systems (CAVS).
2006: Cat-Eyes: An Assistance System for Independent Shopping.
Concept and evaluation of an interactive visual + aural + tactile Interface developed to create a better shopping experience for physically challenged, old elderly people and people with visual impairment combining RFID with AR technology.
Design Research & Informatics Lab in collaboration with MSU Center for Advanced Vehicular Systems (CAVS). 2006: AuralScapes: Using Arrhythmic Sound to Augment Isolated Space
Implementation and evaluation of a computer mediated system in an isolated space that uses uninterrupted (arrhythmic) sound to provide an aural connection to the outside environment and evaluation of its influence on productivity.
Design Research & Informatics Lab; MSU CAAD
2006: Informatics and Visualization for TimTek Industries
Developed for MSU and TimTek Industries, Meridian, MS.
2006: Focus Group Study Assessing Technology Acceptance in Rural MS
Focus Group Study at West Point and Meridian, MS to evaluate rural population’s perception of technology and “smart” homes to augment healthcare models. This study will be the first in a series of surveys and studies to understand rural acceptance of “intelligent” technology embedded within architectural spaces.
Design Research & Informatics Lab in collaboration with MSU Social Science Research Center (SSRC); the City of Meridian, MS; and Dugan Memorial Nursing Home, West Point, MS.
2005: Modular Housing Systems: Integration “Smart” Technology into Modular Architecture
Integration of emerging technologies in the process and product of architecture with an emphasis on Factory-Built Modular Housing Systems and technology transfer from the computing, aerospace, automotive, marine and furniture industries.
Design Research & Informatics Lab in collaboration with MSU Raspet AeroSpace Lab, MSU Franklin Institute of Furniture Manufacturing and Marketing (IFMM) and MSU Center for Advanced Vehicular Systems (CAVS). 2005: Prototype "Smart" Home for Meridian, MS.
Concept prototype – sketch designs and options for a retirement home based on “smart” technologies and “interactive” systems to augment traditional healthcare delivery models for elderly people.
Developed for AmeriCorps LIFE (Living Independence for Everyone); and City of Meridian, MS.
2005: Informatics and Visualization for Riley Education and Performing Arts Center
Developed for the Riley Center for Performing Arts, Meridian, MS.
2003: Persuasive Computing and Digital Interfaces in a Subway Station
@Harvard GSD +MIT Media Lab – Changing Places Consortium.
2.4 Awards/Recognitions:
2007: ARCC New Researcher of the Year
The Architectural Research Centers Consortium (ARCC) New Researcher of the Year is intended to
acknowledge and reward emerging figures in architectural and environmental design research that demonstrate innovation in thinking, dedication in scholarship, contributions to the academy, and leadership. The award
includes recognition at a national level, a plaque and monetary award, plus an honorarium to present research at the annual ARCC conference.
2000: Institute Gold Medal for 1995-2000 Batch (University Topper)
Birla Institute of Technology, Mesra, India honours top students with a certificate of merit and a gold medal to commend academic performance during their tenure.
2.5 Grants Funded:
2006-07 Delta Health Alliance, Inc.: Improving Health in the Mississippi Delta through Coordinated
School Health Program - Heath Resources and Service Administration (HRSA) + Department Health and Human Services
Role: Principal Investigator (sub contract proposal with MSU Food Science, Nutrition, and Health Promotion Department)
Proposal: Evaluation of Environmental Factors that Influence Health of School Children +Social Marketing Campaign to introduce concepts of healthy lifestyle in rural MS
$40000
2006-07 Hearin Foundation Funding for Housing Research
The Robert M. Hearin Foundation and the College of Architecture, Art, and Design, Mississippi
Role: Co-PI (With Dr. Larry Barrow, Shilpi Kumar and Sarah Pittman)
Proposal: Housing Research – Augmenting Traditional Healthcare Models in the State of Mississippi.
$30000
2005-08 Hearin Foundation Funding for Research and Development
The Robert M. Hearin Foundation, Mississippi
Role: Co-PI (With Dr. Larry Barrow, Shilpi Kumar and Sarah Pittman)
Proposal: Graduate Program – Curriculum Development + Rural Healthcare – Smart Housing.
$270000 ($170000 for research)
2004-05 Research Initiation Program Grant
Office of Research, Mississippi State University
Role:Principal Investigator
Proposal: Development and Evaluation of Social, Demographic and Healthcare Data in the State of Mississippi.
$7500
2004-05 Humanities and Arts Research Program Grant
Office of Research, Mississippi State University
Role:Principal Investigator
Proposal: Study of Demography and Medical Healthcare Models in the State of Mississippi.
$5000
2.6 Grant Proposals (in progress):
2007-08 OMNOVA Solutions Foundation Monies
Submitted to the OMNOVA Solutions Foundation
Role:Principal Investigator
Proposal: Design and Development of “Smart” Technologies for Rural Homes: Case Study of Perceptions and Biases of Elderly People in Mississippi.
$20000
2.7 Other Funded Projects:
2007: Website for ARCC
$2000 (part service)
2007: Website for Tupelo Furniture Market, MS.
$9000
2007: Website for Franklin Furniture Institute, MS.
$9000
2007: Informatics and Branding for Saltillo Township, MS.
$7800.
2007: Informatics and Website for Alply Industries, MS.
$6600 (part service).
2005: Informatics and Visualization for Riley Education and Performing Arts Center, Meridian, MS.
Riley Center for Performing Arts, Meridian, MS
$12700.
2.8 Publications
2.8.1 Books:
[B.1] Ubiquity: Stories of Smart Objects and Smart Spaces [in review] –Anijo Mathew; in review for
publication by Taylor and Francis - expected Spring 2009.
[B.2] Smart Housing: Technology to Aid Aging in Place - New Opportunities and Challenges [in
process] – Lalatendu Satpathy (with Anijo Mathew); invited to be published as a specialized book by
VDM Verlag in Spring 2008.
2.8.2 Book Chapters:
[BC.1] RFID Handbook: Applications, Technology, Security, and Privacy [in press]
Book Chapter: RFID Tagging and the Design of “Place”. Invited by editors - Dr. Syed Ahson (Motorola
Inc.) and Dr. Mohammad Ilyas (Florida Atlantic University); to be published by CRC Press in Fall 2007.
2.8.3 Refereed Journal Publications:
Anijo;Interactive Dynamic Simulations: Experiencing Place through Digital Representation.
[J.1] Mathew,
International Journal of Architecture, Conservation and Urban Studies (ABACUS). Fall 2006 Issue.
[J.2] Mathew, Anijo & Barrow, Larry;Digital Design Methodology and Terminology: Evolving a Formal Language Framework for Pedagogy and Practice. E-Journal: EAAE "Writings in Architectural
Education" 2003-2005.
2.8.4 Refereed Conference Publications:
Anijo;Beyond Technology: Efficiency, Aesthetics, and Embodied Experience. Proceedings of
[C.1] Mathew,
the 2007 Annual Conference of the Association for Computer Aided Design In Architecture (ACADIA), in
conjunction with the Canada Design Research Network (CDRN) in Halifax, Nova Scotia; hosted by the
Dalhousie University School of Architecture and NSCAD University. October 1-7, 2007
[C.2] Satpathy, Lalatendu, & Mathew, Anijo;“Smart” Housing for the Elderly: Understanding Perceptions
and Biases of Rural America. Proceedings of the 2007 Annual Conference of the Association for
Computer Aided Design In Architecture (ACADIA), in conjunction with the Canada Design Research
Network (CDRN) in Halifax, Nova Scotia; hosted by the Dalhousie University School of Architecture and
NSCAD University. October 1-7, 2007
[C.3] Singh, Vikash & Mathew, Anijo; WalkMSU: An Intervention to Motivate Physical Activity in University
Students. In CHI '07 Extended Abstracts on Human Factors in Computing Systems (San Jose, CA, April
28 – May 3, 2007). CHI '07. ACM Press, New York, NY, 2657-2662. 2007
[C.4] Pobiner, Scott & Mathew, Anijo; Who Killed Design? In CHI '07 Extended Abstracts on Human
Factors in Computing Systems (San Jose, CA, April 28 – May 3, 2007). CHI '07. ACM Press, New York,
NY,1525-1528. 2007
[C.5] Kochak, Sneha & Mathew, Anijo; Design of a Personal Interface in a University Gymnasium to
Encourage Student Usage. 2006 CSCW (Computer Supported Cooperative Work) Extended Abstracts
of the CSCW2006 international conference held at the Banff, Alberta, Canada, 4-8 November, 2006.
[C.6] Singh, Vikash & Mathew, Anijo; Nurse-Resident Interface for Efficient Workflow: Case Study and
Design.2006 CSCW (Computer Supported Cooperative Work) Extended Abstracts of the CSCW2006
international conference held at the Banff, Alberta, Canada, 4-8 November, 2006.
[C.7] Taylor, Justin, Williams, Joe & Mathew, Anijo; The Significance of Arrhythmic Sounds in Interior
Space.2006 CSCW (Computer Supported Cooperative Work) Extended Abstracts of the CSCW2006
international conference held at the Banff, Alberta, Canada, 4-8 November, 2006.
Anijo;Aesthetic Interaction: A Model for Re-thinking the Design of Place. Proceedings of the
[C.8] Mathew,
2006 Annual Conference of the Association for Computer Aided Design In Architecture (ACADIA)
themed Synthetic Landscapes, University of Kentucky, held at Louisville, Kentucky 12-14 October,
2006.
[C.9] Taylor, Justin & Mathew, Anijo;The Value of Arrhythmic Sounds in Isolated Space. Proceedings of
the 2006 Annual Conference of the Association for Computer Aided Design In Architecture (ACADIA)
themed Synthetic Landscapes, University of Kentucky, held at Louisville, Kentucky 12-14 October,
2006.
[C.10] Satpathy, Lalatendu, & Mathew, Anijo; RFID Assistance System for Faster Book Search in Public
Libraries. In CHI '06 Extended Abstracts on Human Factors in Computing Systems (Montréal, Québec,
Canada, April 22 - 27, 2006). CHI '06. ACM Press, New York, NY, 1289 – 1294. 2006
[C.11] Satpathy, Lalatendu, Pierce, Nathaniel & Mathew, Anijo; Cat Eye: An Assistance System for
Independent Shopping. Proceedings of 2006 International Conference on Aging, Disability and
Independence (ICADI) national conference at St. Petersburg, FL. February 1-5, 2005.
[C.12] Mathew, Anijo & Satpathy, Lalatendu; Smart Spaces, Responsive Environments, and Assistive
Technology: The Role of The Designer. Proceedings of 2006 International Conference on Aging,
Disability and Independence (ICADI) national conference at St. Petersburg, FL. February 1-5, 2005.
[C.13] Mathew, Anijo; Smart Homes for the Rural Population: New Challenges and Opportunities,
Proceedings of the 2005 Annual Conference of the Association for Computer Aided Design In
Architecture (ACADIA) themed Smart Architecture: Integration of Digital and Building Technologies /
ISBN 0-9772832-0-8] Savannah (Georgia) 13-16 October 2005, pp. 24-35. 2005
[C.14] Barrow, Larry & Mathew, Anijo;Digital Design and Manufacturing – A New Era of Visualization and
Representation. Proceedings of 2005 Design Communication in Architecture (DCA) bi-annual national
conference at Montana State University in Bozeman, MN themed Pixel Pencil Progression. August 31 -
September 3, 2005.
[C.15] Mathew, Anijo;The Use of Interactive Dynamic Simulations for the Purpose of Architectural
Presentation. Proceedings of 2005 ARCC (Architectural Research Centers Consortium) National
Conference on Architectural Research in Jackson, MS entitled, The Reach of Research. Mississippi
State University - College of Architecture, Art & Design. April 6-9, 2005.
[C.16] Mathew, Anijo: Using the environment as an interactive interface to motivate positive behavior change
in a subway station. In CHI '05 Extended Abstracts on Human Factors in Computing Systems (Portland,
OR, USA, April 02 - 07, 2005). CHI '05. ACM Press, New York, NY, 1637-1640. 2005
2.8.4.s Conference Papers Submitted for Publication:
[CS.1] Mathew, Anijo;The Third Paradigm: Extending the discussion through an architectural perspective. In submission to CHI2008 alt.CHI.
[CS.2] Mathew, Anijo & Taylor, Justin; AuralScapes: Engaging Ludic Ambiguity in the Design of a Spatial System. In submission to CHI2008 alt.CHI.
2.8.5 Popular Articles/Newsletter Articles/Citations:
alive!
[A.1] Look…it’s
Report from the ACADIA 2007 Metabolic Network Sensory Workshop
ACADIA (Association for Computer Aided Design In Architecture) Newsletter Volume 4:07
Invited by Philip Beesley, Mahesh Sengala (President), and Aron Temkin (Newsletter Editor) of
ACADIA. 2007.
alive!
[A.2] Look…it’s
Report from the ACADIA 2007 Metabolic Network Sensory Workshop
CDRN (Canadian Design Research Network) Newsletter October 29 issue
Invited by Philip Beesley, Douglas MacLeod (Executive Director), and Kate Andronov (Communications
Coordinator) of CDRN. 2007.
[A.3] Smart Homes for Healthcare
Popular article for ArchitectureWeek at the invitation of B.J. Novitski, Managing Editor and Kevin
Matthews - Editor in Chief
ArchitectureWeek Page T1.1. 02.15.06 edition. https://www.sodocs.net/doc/eb15487689.html,/2006/0215/tools_1-
1.html. 2006.
[A.4] World Trade Center Memorial Site Competition
https://www.sodocs.net/doc/eb15487689.html,/ent/entI=832520.html. 2003.
2.9 Other Peer-Reviewed Work:
[W.1] Pobiner, Scott, Mathew, Anijo, Taylor, Justin; What is a CHI Portfolio? Design Community Event at CHI 2008; Florence, Italy, April 5-10, 2008.
[W.2] Pobiner, Scott (Parsons The New School for Design) & Mathew, Anijo (Mississippi State University); Who killed Design? Interactive Session. CHI 2007 Trends.
Panel Session at CHI 2007 with panelists: Meg Armstrong (Parsons The New School for Design); Bill
Moggridge (IDEO); Terry Winograd (Stanford HCI); Bill Buxton (Microsoft Research).
Aesthetic Interaction: A Model for Re-thinking the Design of Place, Mississippi State Anijo;
[W.3] Mathew,
University College of Architecture, Art, and Design Research Symposium. 10 November 2006.
Smart Homes for the Rural Population: New Challenges and Opportunities, Mississippi [W.4] Mathew,
Anijo;
State University College of Architecture, Art, and Design Research Symposium. 10 November 2006.
[W.5] Mathew, Anijo (Mississippi State University) & Senagala, Mahesh (University of Texas at San Antonio); Smart Futures. Plenary Session at ACADIA (Association for Computer-Aided-Design in
Architecture) annual international conference entitled - Synthetic Landscapes, University of Kentucky,
held at Louisville, Kentucky 12-14 October, 2006. Panelists: Michael Fox (Fox Lin Inc.), John Nastasi
(Nastasi Architects), Tristan d'Estree Sterk (oframBFRA), Murali Paranandi (Miami University).
2.10 Technical Reports:
Anijo; Development and Evaluation of Social, Demographic and Healthcare Data in the State [T.1] Mathew,
of Mississippi; Technical Report submitted to the Office of Research at Mississippi State University in
fulfillment of the Research Initiation Grant 2004-05.
2.11 Invited Presentations:
2007: Interactive Session
Who killed Design?
Interactive Session at CHI 2007 Trends. Panelists: Meg Armstrong (Parsons The New School for Design); Bill Moggridge (IDEO); Terry Winograd (Stanford HCI); Bill Buxton (Microsoft Research).
San Jose, CA. April 30, 2007
2007: Keynote Presentation
Interactive Architecture: Re-thinking the Design of Place
Keynote Presentation at ARCC 2007 Spring Research Conference: "Green Challenges in Research, Practice, and Design Education"
Eugene, Oregon. April 18, 2007.
2006: Plenary Session
Smart Futures.
Plenary Session at 2006 Annual Conference of the Association for Computer Aided Design In Architecture (ACADIA) themed Synthetic Landscapes, University of Kentucky, held at Louisville, Kentucky 12-14 October, 2006. Panelists: Michael Fox (Fox Lin Inc.), John Nastasi (Nastasi Architects), Tristan d'Estree Sterk
(oframBFRA), Murali Paranandi (Miami University).
Louisville, KY. October 13, 2006.
2.12 Workshop Participation:
2007: Metabolic Networks Sensory Workshop
ACADIA (Association for Computer Aided Design in Architecture) 2007
Halifax, Nova Scotia. October 1-2, 2007.
2005: HCI Challenges in Health Assessment
CHI (Human Factors in Computing Systems) 2005
Portland, Oregon. April 2-7, 2005.
2.13 Patents:
Provisional Patent Application – Interactive Eyewear Apparatus and Method for Independent Shopping S. No. 60/763866 (Disclosure # 04-1214-127) with Mississippi State University - Office of Intellectual Property and Technology Licensing. Design Research & Informatics Lab with co-inventors: Larry Barrow, Sarah Pittman, Shilpi Kumar, Lalatendu Satpathy and Nate Pierce.
2.14 Competitions:
2005:Entry: Luxe Pack Design Award
Co-designer, Mississippi State University - DRIL
2003: Entry: World Trade Center Memorial Site
Co-designer, Harvard University-MIT
https://www.sodocs.net/doc/eb15487689.html,/
2003:Entry: Animated Short for Siggraph 2003: Ned Sloman in Happy Anniversary.
Team Member, Department of Continuing Education (DCE), Harvard University
2001: Honorable Mention: Cross Country Vehicle Design for the 4th Annual International Mitsubishi Motors Design Competition
Co-designer
Industrial Design Centre, Indian Institute of Technology, Bombay, INDIA
3. TEACHING
Summary:
The graduate program at Mississippi State University’s College of Architecture, Art, and Design allows students (of varied background) to come in and mould the curriculum (within the broad area of design and technology) based on their career intentions. In this unique environment, my teaching philosophy has always been one of exploration. I encourage students to push the boundaries of technology in order that they see beyond technology to the space where design is paramount. My students work on various projects (often revolving around my own scholarship of pedagogy) – Human Computer Interaction (HCI), Human Information Interaction (HII), interaction design, visualization, fabrication, architectural semantics, product design and interface design. Achievements of particular note include Lalatendu Satpathy whose thesis on “smart” housing is being published as a book by VDM Verlag; Mythili Bagavandas whose work has won several awards (including Best in Show) at the Design Communication Association’s 2005 Annual Conference; and Guochang Wang whose work was selected and published by Ballistic Publications in ELEMENTAL – The World’s Best Discreet Art (a showcase of international 3d visualization projects).
3.1 Teaching (Curriculum Development):
Graduate Program – Design+Technology Emphasis Area – HCI Track
The College of Architecture, Art, and Design’s Graduate Program leading to a Master of Science in Architecture was established in 1995. In 2003, an emphasis area in Design+Technology was developed in collaboration with Dr. Larry Barrow that looks at computational media and the relationship between representation, interaction and communication. Within this broad area, a specific curriculum in Interaction Design was developed specifically such that graduate students can explore concepts of HCI/HII and its relationship with architecture and design. 3.2 Teaching (Core Courses): * indicates new independent courses developed
Architecture and Virtual Spaces (AVS)*
Internet technology has transformed many processes and conditions; physical and virtual worlds have become intertwined in a heretofore unknown social and cultural condition. Physical architecture is now often augmented, and at times, supplanted by virtual architecture. The student will explore these phenomena via research in virtual spaces and places which are offering new ways of working, playing, praying, and learning.
Interactive Media (IM)*
We are constantly interacting with our environment and surrounding, hence any design involves interaction design. However the field of Interaction Design specifically looks at interaction problems and evaluates solutions for these problems in spatial and product design. This course attempts to bridge the gap between architecture and interaction design through projects that explore the design, implementation and testing of interactive spaces and products.
Digital Design Studio
The course explores current technologies with a concentration on digital design techniques and the use of digital tools – sketch interfaces, 3d modeling interfaces, and CAD/CAM resulting in physical and virtual output. The influence of technology on design, representation and the practice of architecture, or the student's respective field, is reviewed. Students are asked to place emphasis on the product and process evolution through the use of both new and traditional design technology and interaction with the interfaces/media is evaluated.
Storytelling in Computer Animation (SCA)
Emerging digital media offers new means of expression and communication of information. This course,
Storytelling in Computer Animation, focuses on cinematography and design. The student is challenged to
understand use of the camera as an extension of the viewer's eye, as well as compositing and special effects.
Special Topics in Architecture – Interaction Design* + Information Design*
Design is taking on new meaning and today’s architects have to negotiate with two kinds of computer usage – first, the use of digital media as a tool in the design of spaces, and second, the use of digital media embedded within designed spaces. These Special Topics allow design students to explore the fields of Interaction Design and Information Design in both virtual and physical environments. The courses are designed so that the student can chose “independent” projects that move from conceptual level thinking to implementation as real world artifacts or interfaces.
Special Topics in Architecture – Visualization*
Visualization in the context of new computing tools brings a new context of reference within the realm of
architecture and architectural practice. This Special Topics is designed to help students explore the various computational and traditional media types available in today’s market. Students are encouraged to mix media types and to experiment with multimedia, hypermedia and hybrid media renderings. The course is designed such that the student has control over the content of the visualization.
3.3 Teaching (Other):
Meridian Summer Design Studio – Design of “Smart” Retirement Community to Aid Healthy Aging
Designed and taught a Summer Studio for undergraduate Architecture students to evaluate and design a space that uses technology to help the elderly age in place and promote independent living. The design studio was located at the E.F. Young Hotel in the heart of the African-American Business District in downtown Meridian, MS.
Student research on the viability of such a project and individual design schemes/ideas were presented to the City of Meridian. The project received considerable press coverage in state and local newspapers as well as a mention on the City of Meridian website. The project was sponsored in part by the Hearin Foundation; the John
C. Stennis Institute of Government; and the City of Meridian.
3.4 Student Publications/Exhibitions:
Patel, Rohit; Student Exhibition: Hybrid Representation: Mixing Media. Graduate Student Exhibition, College of Architecture, Art, and Design Giles Gallery, Mississippi State University. 2007
NOMA Annual Student Competition 2007; Several NOMAS students: NOMA Convention, Orlando, FL. 2007 Satpathy, Lalatendu; Seminar Presentation: Cat Eye: An Assistance System For Independent Shopping for Physically Challenged and Visually Impaired People. Graduate Research Symposium, Mississippi State
University, Mississippi State. 2006
Wang, Guochang; Lycée Jules Verne School designed by Architecture Studio; DCA Juried Design
Communication Exhibition. Design Communications in Architecture (DCA) National Conference; Montana State University. 2005
Palamwar, Vrushali;Room Interior; Design Drawing Exhibition. DCA Juried Design Communication Exhibition.
Design Communications in Architecture (DCA) National Conference; Montana State University. 2005
Palamwar, Vrushali; Chapel for the Capuchinas Sacramentarias del Purismo Corazon; Design Drawing
Exhibition. DCA Juried Design Communication Exhibition. Design Communications in Architecture (DCA)
National Conference; Montana State University. 2005
Bagavandas, Mythili; Mexican Colors; Design Drawing Exhibition. DCA Juried Design Communication
Exhibition. Design Communications in Architecture (DCA) National Conference; Montana State University. 2005 Bagavandas, Mythili; Chapel on Mt. Rokko, Kolle, Hyogo by Tadao Ando. DCA Juried Design Communication Exhibition. Design Communications in Architecture (DCA) National Conference; Montana State University. 2005 NOMA Annual Student Competition 2005; Several NOMAS students: NOMA Convention, Birmingham, AL.
2005
Wang, Guochang; images published - ELEMENTAL - The World's Best Discreet Art. Ballistic Publication, 2004 3.5 Student Awards:
ARCC King Medal for Outstanding Research 2006
Satpathy, Lalatendu; 2006; Awarded to a graduate student by the Architectural Research Centers Consortium for excellence in architectural research.
MSU Office of Research Graduate Student Researcher Award 2005-06
Satpathy, Lalatendu; 2006; Awarded to a graduate student by Mississippi State University’s Office of Research for the best graduate student research in the University.
MSU-Graduate Student Association Research Award 2006
Satpathy, Lalatendu; 2006; Awarded to a graduate student by Graduate Student Association at MSU for
excellence in student research.
Graduate Student Scholarship
Satpathy, Lalatendu; International Conference on Aging, Disability and Independence (ICADI). 2006. Scholarship to attend conference. 20 students awarded internationally.
Design Drawing Exhibition – Best of Show (Graduate Observation Image category) Bagavandas, Mythili;
Chapel on Mt. Rokko, Kolle, Hyogo by Tadao Ando; 2005 DCA Juried Design Communication Exhibition
Design Drawing Exhibition – Citation Award (Graduate Design Image category) Bagavandas, Mythili;
Mexican Colors; 2005 DCA Juried Design Communication Exhibition
ARCC King Medal for Outstanding Research 2005
Wang, Guochang; 2005; Awarded to a graduate student by the Architectural Research Centers Consortium for excellence in architectural research.
3.6 Invited Lectures:
2007:Lecture Presentation
Ubiquitous Computing in our Lived Environment
ABE 4473: ELECTRICAL APPLICATIONS
Agriculture and Bio Engineering Department
Mississippi State University
2007:Lecture Presentation
Design of Spaces and Healthy Behavior
Learning Communities: OBESITY, WEIGHT MANAGEMENT, AND SOCIETY
Mississippi State University
2006:Lecture Presentation
Design of Spaces to Motivate Healthy Behavior amongst Inhabitants
Learning Communities: OBESITY, WEIGHT MANAGEMENT, AND SOCIETY
Mississippi State University
3.7 Student Theses (Advisor):
2006: Lalatendu Satpathy
Smart Housing: Technology to Aid Aging in Place - New Opportunities and Challenges
Abstract: With cheaper and more ubiquitous computing, “smart” spaces and responsive environments are
increasingly becoming plausible and affordable. Can the profession of architecture respond to current computing technologies? Most critics agree that one of the first (most important) problems that “smart” homes will help to address is that of spiraling costs of elderly healthcare and care giving. But what is the problem with healthcare?
Will the technologies that are designed for the urban home work in a rural setting? The thesis addresses the above questions through research of current problems and models of rural healthcare and through a
documentation of existing studies and a focus group study at Meridian, MS. The thesis also examines the role of architecture (and architects) in the context of ubiquitous computing and “smart” spaces in rural areas.
3.8 Student Theses (Committee Member):
2006: Shaima Al’ Arayedh
The Mass Housing Dilemma - An Industrial Design Process in Architecture
3.9 Student Independent Studies (Selected):
2007:
Patel
Rohit
Hybrid visualization – mixing traditional and digital media types
Lauren
Bridges
Evaluating the use of Visualization for Sustainable Interior Design
Patel
Rohit
Design and Visualization of an Urban Intervention in Venice
Bridges
Lauren
Evaluating the use of Visualization for Architectural/Interior Preservation
Ting
Joy
Interactive Product for Music Education in Elementary Schools
2006:
Kochak
Sneha
Wayfinding Design for the Blind
Williams
Joe
Design and Fabrication (CAD/CAM) of a Table Unit for Tablet PC Interaction
Singh
Vikash
Database Driven Web Interface for MSU CAAD Alumni
Vikash Singh
Computer Mediated Intervention in Campus to Encourage Physical Activity
Bartholomew
Julie
Evaluation of Interior Design Students’ use of Computation in the Design Process
Sneha Kochak
Design of a Personal Interface in a University Gymnasium to Encourage Student Usage Joe Williams
Design of a Spatial Informatics System in Campus for Event Information
Taylor
Justin
Using Arrhythmic Sound to Augment Isolated Space
Seishi Unuma
Global Illumination Techniques to Render Interior Spaces
Vikash Singh
Nurse-Resident Interface for Efficient Workflow: Case Study and Design
2005:
Vrushali Palamwar
Simulated Lighting Design to Mimic Global Illumination Techniques
Gouchang Wang
Color Bleeding in Globally Illuminated Spaces
Emmela
Namratha
Ambient Sensing Systems in Rural Homes to Aid Aging in Place
2004:
Mythili Bagavandas
Evaluation of Global Illumination Techniques for Accurate Lighting Simulations
4. SERVICE
Notable Service Assignments:
Invited to chair a sub committee of ACADIA
In 2007, I was invited to chair the Research and Student Initiatives sub committee on the board of the
Association for Computer-Aided Design in Architecture (ACADIA) by Mahesh Senagala, President of ACADIA.
My sub committee colleagues include Michael Fox, Founder and Principal of Fox Lin Inc. and Assistant
Professor of Architecture at Cal Poly Pomona; and Yehuda Kalay, Professor of Architecture at UC Berkeley.
Elected to the Board of ARCC
In 2007, I was nominated and elected to be a board member of the Architectural Research Centers Consortium (ARCC) by Michel Mounayar, President of ARCC.
Guest Editor for ARCC Journal (Spring 2008 issue)
In 2007, I was invited by the editors of ARCC Journal to guest edit the Spring 2008 edition. The ARCC journal is
a blind peer reviewed journal that invites submissions on a wide variety of topics in architecture, interior design,
industrial design, planning and landscape architecture.
Invited to the Editorial Advisory and Review Board of ABACUS
In 2006, I was invited to be part of the editorial advisory and review board of the Journal of Architecture,
Conservation and Urban Studies (ABACUS), an international research journal by Dr. Ajay Khare, Head of
Department of Architecture at Birla Institute of Technology, India.
Chair of Lecture Series at CAAD (2004-07)
In the position of Chair of the Lecture Committee I have corresponded with and invited several architects,
designers, and artists to speak at the College of Architecture, Art, and Design. Speakers include: James Turrell, Charlie Lazor, Peter Eisenman, SHoP, MADE, Smith-Miller+Hawkinson, SIMPARCH, Grace La – James
Dallman, Sean Godsell, Crispin Sartwell, Alberto Perez-Gomez, Mark West, John Nastasi, Jae Cha, Trey Trahan among others.
Faculty Advisor to the National Organization of Minority Architecture Students (NOMAS)
I have acted as the faculty advisor to NOMAS since 2005. In this period, I initiated the idea of, as well as helped
NOMAS design and organize the NOMASymposium. The NOMASymposium is an annual student driven event (fund raising, invitation, organization) with participation from renowned architectural professionals and
practitioners from the southern region. From its inception in 2004, it has grown into a regional event with several minority architects and designers of repute participating.
4.2 Committees/Boards (External):
[Chair] ACADIA Sub-Committee Member
Research and Student Initiatives
Board of the Association for Computer-Aided Design in Architecture (ACADIA)
2007-Present
ARCC Board Member
Board of the Architectural Research Centers Consortium (ARCC)
2007-Present
ARCC Design Editor
Online Journal of the Architectural Research Centers Consortium (ARCC)
International e-Journal published by ARCC
2007-present
ABACUS Editorial Advisory and Review Board
Journal of Architecture, Conservation and Urban Studies (ABACUS)
International Journal published by Birla Institute of Technology, Mesra, India
2006-present
4.3 Committees/Boards (University/College):
Lecture Committee [Chair 2004-2007]
College of Architecture, Art, and Design
Mississippi State University
2007-present
Faculty Advisor, National Organization of Minority Architecture Students (NOMAS)
Mississippi State University
2004-present
Graduate Curriculum Committee
College of Architecture, Art, and Design
Mississippi State University
2003-present
Graduate Admissions Committee
College of Architecture, Art, and Design
Mississippi State University
2003-present
College Library Committee
College of Architecture, Art, and Design
Mississippi State University
2004-present
College Faculty Hire Committee
College of Architecture, Art, and Design
Mississippi State University
2004-present
College Review Committee - Research Initiation Proposal Grant
College of Architecture, Art, and Design
Mississippi State University
2006-07
Faculty Advisor, Indian Students Association (ISA)
Mississippi State University
2005-06
4.4 Conference Volunteer:
Reviewer for CHI 2008, 2007
Reviewer for papers and extended abstracts for the International Conference on Human Factors in Computing Systems.
Review Panel for ACSA 2008
Review Panel Member for the Association of the Collegiate Schools of Architecture National Conference.
Review Panel for USID 2007
Review Panel Member for the Usable Software Interface Design International Conference.
Reviewer for ACADIA 2007
Reviewer for papers for the Association for Computer-Aided Design in Architecture International Conference.
Panel Moderator at the 2006 ACADIA Conference on Synthetic Landscapes
Moderated a panel - BIM and Sustainability at 2006 Annual Conference of the Association for Computer Aided Design In Architecture (ACADIA) themed Synthetic Landscapes, University of Kentucky, held at Louisville, Kentucky 12-14 October, 2006.
Panel Moderator at the 2005 ARCC National Conference on Architectural Research.
Moderated a panel on Research Presentations at the Architectural Research Center Consortium (ARCC): The Reach of Research. April 6-9, 2005. Mississippi State University College of Architecture, Art, and Design.
4.5 Other Service Projects:
2007: Website for Mississippi State University Community Action Team
2006: Website of the ARCC Journal
Design and maintenance of the ARCC Journal website at the invitation of the ARCC President, Michel Mounayar and Executive Editor, J. Brooke Harrington.
2005: Website of the ARCC National Conference on Architectural Research.
Designed, created and maintained the 2005 ARCC National Conference on Architectural Research website at the invitation of the ARCC President, J. Brooke Harrington and Vice President, James West.
4.6 Professional Memberships:
Association for Computing Machinery – Special Interest Group on Computer-Human Interaction (ACM
SIGCHI)
Association for Computer Aided Design in Architecture
5. REFERENCES
5.1 Academic:
Yvonne Rogers
Professor in HCI
Pervasive Interaction Lab
Computing Department
The Open University
Milton Keynes
MK7 6AA, UK
email:y.rogers@https://www.sodocs.net/doc/eb15487689.html,
phone: +44.1908.652346
Peter Lloyd
Head of Department and Professor
Department of Design and Innovation
N2013 Venables building
The Open University
Milton Keynes
MK7 6AA, UK
email:p.lloyd@https://www.sodocs.net/doc/eb15487689.html,
phone: +44.1908.659546
Allen Sayegh
President, INVIVIA Inc.
Lecturer in Architecture
Graduate School of Design, Harvard University
66 Church Street
Cambridge, MA 02138
email: allen_sayegh@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.617.497.9900
5.2 Professional:
Mahesh Senagala
President, ACADIA
Associate Professor and Associate Dean for Academic Affairs and Research College of Architecture
University of Texas at San Antonio
501 West Durango Blvd., San Antonio, TX 78207
email: mahesh.senagala@https://www.sodocs.net/doc/eb15487689.html,
phone: 210.458.3026
Michel Mounayar
President, ARCC
Professor and Associate Dean
College of Architecture and Planning
Ball State University
Muncie, IN 47306 USA
email: mmounaya@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.765.285.5859
J. Brooke Harrington
Executive Editor, ARCC Journal
Professor
Architecture Program, Tyles School of Art
1947 N. 12th Street, Room 914
Philadelphia, PA 19122
email: jharring@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.215.204.4300
Nancy Cheng
Associate Professor
1206 Department of Architecture
University of Oregon
Eugene, OR 97403-1206
email: nywc@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.541.346.3674
John Nastasi, AIA
Principal, Nastasi Architects
Director, Product-Architecture Lab
Carnegie 305, Mechanical Engineering Department Charles V. Schaefer, Jr., School of Engineering
Stevens Institute of Technology
Castle Point on Hudson, Hoboken, NJ 07030
email: jnastasi@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.201.216.8984
5.3 MSU CAAD:
Jim West, AIA
Dean
College of Architecture, Art & Design (CAAD)
Dean’s Office, Giles Hall, 899 Collegeview Street
Mississippi State University, MS 39762
email: jwest@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.662.325.2546
Dr. Larry R. Barrow, D.Des., AIA
Principal, LRB-ARC
Director, Graduate Program
Director, Design Research & Informatics Lab (DRIL) College of Architecture, Art & Design (CAAD)
247 Giles Hall, 899 Collegeview Street
Mississippi State University, MS 39762
email: lbarrow@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.662.325.2541
Greg Watson
Associate Professor
School of Architecture
College of Architecture, Art & Design (CAAD)
241 Giles Hall, 899 Collegeview Street
Mississippi State University, MS 39762
email: gwatson@https://www.sodocs.net/doc/eb15487689.html,
phone: +1.662.325.0567
6. CONTACT
6.1 Contact Address:
Anijo Punnen Mathew
Assistant Professor
Design Research & Informatics Lab (DRIL)
College of Architecture, Art & Design (CAAD) 235 Giles Hall, 899 Collegeview Street
Mississippi State University, MS 39762
email: amathew@https://www.sodocs.net/doc/eb15487689.html,
phone: 662.325.2523
6.2 Virtual Identity:
Faculty Profile
https://www.sodocs.net/doc/eb15487689.html,/amathew
Personal Webpage
https://www.sodocs.net/doc/eb15487689.html,
我国企业信息化建设与发达国家的差距分析
我国企业信息化建设与发达国家的差距分 析 企 业 情 报 工 作 2008年9月第9期 September2008No.9 我国企业信息化建设与发达国家的差距分析 杨绍兰 (广东技术师范学院图书馆,广东广州510262) [摘要]经济全球化浪潮使越来越多的国家和民族卷入到世界的大市场和国际经济的联系之中.尽快找出我 国与发达国家在企业信息化建设中的差距,认真分析差异存在的原因,针对存在的问题和差距研究合理的改进措施, 使我国的企业信息化建设充分发挥"后起优势",逐步缩小与发达国家的差距,加快我国信息化建设的步伐. [关键诩]信息化;差距;企业 [中图分类号]G350[文献标识码]A[文章编号]1008—0821(2008)09—0178—04 DisparityanalysisofChineseenterpriseinformation construction,ththedevelopedcountries YangShaolan (Library,GuangdongPolytechnicNormalUniversity,Guangzhou510262,China) [Abstrad]Thefideofeconomicalglobalizafionhasmademoreandmol'~ceuntrie8andnation sinvolvedin
worldbigmarketandinternationaleconomy.ThedisparityofC~neseenterpriseinformation constructionwiththedevel- opedcountriesshouldbefoundOutassoonaspossible,aswellastheexistencer~asons,andthe reasonablecounter- measul~sshouldbeputforward,inordertOdevelopadvantagesofC~nesee~erpriseinformat ionconstruction,narrow thedisparitywiththedevelopedcountriesandaccelerateCHneseenterpriseconstruction. 【Keywords3informatization;disparity;enterprise 2o世纪9o年代以来,经济全球化浪潮势不可挡,把越 来越多的国家和民族卷入世界的大市场和国际经济的联系 之中.与此同时,由于信息技术的大发展和信息产业的迅 速崛起,信息化成为当今世界经济和社会发展的大趋势. 当前,世界信息化的总体格局是:美国,日本,欧盟等发 达国家是信息经济的主宰;中等发达国家和新兴工业国加 紧向信息化过渡;发展中国家信息化程度最低,面临工业 化和信息化的双重重任.我们试图通过找出我国与发达国 家在信息化建设中的差距,认真分析差异存在的原因,针 对存在的问题和差距研究合理的改进措施,使我国的企业 信息化建设充分发挥"后起优势",少走弯路,实现超超目 标的优化选择,高起点的发展,逐步缩小与发达国家的差 距,加快我国信息化建设的步伐. 1我国企业信息化建设与西方发达国家的差距 1.1信息技术落后,网络化程度低 近年来我国企业在信息技术方面虽取得较大进步,但 仍远远落后于西方国家.据2001年国家有关部门对世界28 个主要国家(包括主要发达国家和发展中国家)进行的测 算,我国企业的信息技术能力在这些国家中处于被划分为 的5个层次中的最低层次,不仅显着落后于美,日,欧盟 国家,而且与巴西,印度,印尼这样的发展中也有一定差
视觉营销陈列--店铺VM布局
店铺VM布局 ●控制空间区块，部门的宽度和纵深 ●空间分区，产品组群&移动 ●制造视线，山谷&瀑布 ●板墙，焦点，热点 ●便捷顾客体验 ●根据销售情况去分配每平米 ●优化购物终点区域&产品冲动消费 ●产品临近原则 当我们规划店铺格局时，我们首先考虑哪两种产品相邻摆放。比如：袜子是靠近内衣还是鞋类。 以一个粗略的草图或您所在区域的平面图开始设想你希望在哪放哪类产品。 考虑到非常有效的产品类别布局来吸引顾客。 G-Star的牛仔墙可以定义品牌并展示品牌标识，同时在这摆放较便宜的牛仔裤也是吸引过路顾客消费的好方法。 记住要考虑摆放密度的区别，大众休闲装可以大量集中的摆放，而高档设计师品牌则需要更大的销售面积。 较大的知名品牌则通常已经有很大的销售面积，所以通常会争取最好的店铺位置，VM进行
任何改动都需经过咨询，不能随意改动。 ●店铺布局 当你规划好了邻近货品的摆放，就可以开始规划布局细节了 再次说明，品牌会有严格的VM陈列指南帮助品牌陈列规划的过程进行参考。 如今大部分的店铺规划都通过CAD来做，这样就可以提供更专业及更清晰呈现效果的格式。 像玛莎百货这样的公司也使用销售和布局手册。此手册可以帮助使用者预测通过降低或移动货品摆放位置可能带来的销售量变化。手册可用来预测未来超过4周的销售情况。品牌会有严格的陈列手册来协助规划过程。 ●热区、次热区和冷区
布局的关键是产品的位置。 店铺经常被划分成热区、次热区和冷区。 主销售区是你的热区,通常在店门口，和任何其它可流量多的入口/出口。 次热区域是紧邻热区的位置和主要走道等区域。 规划时热区用来摆放高端产品或用于促销活动。 冷区通常是顾客动线的终点，顾客到达终点时已经逛遍了卖场（比如，袜子、腰带、咖啡区，如果想要给大品牌注入品牌定义）是用来吸引顾客穿过卖场到达的区域 你的布局风格通常取决于产品档次。一般来说，高档的品牌产品之间的间隔更大。 一个好的品牌卖场就像一个锚一样，会把潜在顾客引入卖场的特定区域 视线和视觉焦点
视觉营销方案
视觉营销方案 一．什么是视觉营销（陈列）？ 货品+ 店铺空间+ 陈列货架及宣传品+ 品牌定位及风格（即企业文化）= 商品展示陈列陈列: 就是通过对卖场中的服装、货架、道具、模特、橱窗、通道、灯光、音乐、POP预先进行有组织性的视觉规划，来达到营销目的一种的手段.陈列是“视觉营销”的重要组成部分 陈列目的： 1 陈列的目的的是为了促进销售，体现服装的风格。 2 带动流行趋势，发布流行色，为顾客带来新鲜的搭配方式。 3 通过改变陈列可以重点推出新品，打折品和特别促销品 顾客在卖场中是靠眼球经济行走的.（举例：通过说明西餐厅的比较美味搭配都是运用 了陈列，利用着色、香、味，突出色—看即是视觉） 眼球经济： 人们获知外界的信息中，87%靠眼睛获得。 人体活动75%——90%靠眼睛主导。 吸引顾客的关注是取得销售成功的前提。 在众多的销售武器中，我们遗忘了一门重要的武器——视觉营销 视觉营销: 就是用视觉手段达到销售目的. A. 视觉给人的刺激是最直接的. B. 视觉营销在服装销售中的作用来自国外时尚前的报告 C. 国内服装品牌对视觉营销的重视程度日益高涨 二．卖场中常见的陈列形态 叠装： A 渐变法（由浅到深、上浅下深） B 间隔法 C重复 侧挂：间隔法间隔排列法是通过两种以上的色彩间隔和重复产生了一种韵律和节奏感，使卖场中充满变化，使人感到兴奋 渐变法“左浅右深”在一个货架中，将一些色彩深浅不一的服装按明度的变化进行有序排列，这样会在视觉上产生一种井井有条的感觉。
三．陈列计划 通过对视觉营销的理解和学习 10月份开展店铺陈列比赛，挑取第一名载入视觉营销大比拼中陈列竞赛.doc 在10月份到11月份挑取三家店铺自己出陈列。作出PPT （方案10月底会交给您） 把学习的视觉营销运用到平时的店铺陈列当中，我想公司总部推出的这次视觉营销大比拼的目的是让我们做好陈列促进店铺销售，一切最终都是以销售好为目的的，最好的证明就是出彩的视觉营销带动销售的。
加强视觉识别提升企业形象的魅力定稿版
加强视觉识别提升企业 形象的魅力 HUA system office room 【HUA16H-TTMS2A-HUAS8Q8-HUAH1688】
加强视觉识别提升企业形象的魅力 [摘要]企业识别系统中视觉识别系统的设计至关重要。视觉识别是企业外在而又最直观的一部分，可使消费者一目了然，达到对企业认知的目的，其设计系统主要是利用字体、色彩、标识及其它视觉符号要素，充分体现企业经营理念与文化，树立企业良好的形象，提升企业形象的魅力。 [关键词]企业形象识别系统视觉识别标识 视觉形象在形象塑造中是最靓丽的一道风景。随着人们对企业形象的认识的加深，企业形象塑造开始由视觉识别转向产品形象、服务形象、公关形象、员工形象等内在的企业形象设计上，反而对最具有魅力的视觉形象设计的热情有所减退。在今天，传媒尤其繁荣，甚至社会每一个神经的震颤都在传播辐射的领域中留下生动的写照。当前的企业形象塑造对视觉设计已经跟不上时代发展的潮流了。我们要在传媒发达的社会中利用视觉来提升企业形象的魅力。VI(Visual Identity)是CI(Corporate Identity)战略中视觉表现形式，是整个企业识别中传播力量和感染力量最具体、最直接、项目最多、层次面最广的静态识别符号。VI的视觉效果是企业形象力强弱的决定因素。视觉传达设计中的符号基本上所含有的意义不需要经过理解就可以直接进入人的感觉，尤其是具有强烈的视觉冲击力的视觉符号将具有可见的视觉形象与内涵特质的抽象概念融为一体，以传达企业情报信息，从引起注意、产生兴趣、欲望、强迫记忆、采取行动，到最终达到促进销售，为名牌商标树立知名度。 一、视觉识别的要求
网店美工视觉设计实战教程(全彩微课版)-48481-教学大纲
《网店美工视觉设计实战教程（全彩微课版）》 教学大纲 一、课程信息 课程名称：网店美工：店铺装修+图片美化+页面设计+运营推广（全彩微课版） 课程类别：素质选修课/专业基础课 课程性质：选修/必修 计划学时：21 计划学分：2 先修课程：无 选用教材：《网店美工视觉设计实战教程（全彩微课版）》，何晓琴编著，2018年；人民邮电出版社出版教材； 适用专业：本书可作为有志于或者正在从事淘宝美工相关职业的人员学习和参考，也可作为高等院校电子商务相关课程的教材。 课程负责人： 二、课程简介 随着网店的迅速普及和全民化，衍生了“淘宝美工”这个针对网店页面视觉设计的新兴行业。本书从淘宝美工的角度出发，为淘宝卖家提供全面、实用、快速的店铺视觉设计与装修指导。主要包括网店美工基础、图片调色、图片修饰、店铺首页核心模块设计、详情页视觉设计、页面装修、视觉营销推广图制作等，最后针对无线端进行首页、详情页视觉的设计与装修。本书内容层层深入，并通过丰富的实例为读者全方面介绍淘宝美工在日常工作中所需的知识和技能，有效地引导读者进行淘宝店铺装修的学习。 本课程主要对淘宝美工的设计基础和方法进行详细介绍，通过学习该课程，使学生了解网店美工的基本要求，以及掌握网店的设计与制作。 三、课程教学要求
体描述。“关联程度”栏中字母表示二者关联程度。关联程度按高关联、中关联、低关联三档分别表示为“H”“M”或“L”。“课程教学要求”及“关联程度”中的空白栏表示该课程与所对应的专业毕业要求条目不相关。 四、课程教学内容
五、考核要求及成绩评定 注：此表中内容为该课程的全部考核方式及其相关信息。 六、学生学习建议 （一）学习方法建议 1. 理论配合实战训练进行学习，提高学生的实战动手能力； 2. 在条件允许的情况下，可以申请一个网店，进行深入学习； 3. 提高学生的是设计感和审美能力; （二）学生课外阅读参考资料 《网店美工：店铺装修+图片美化+页面设计+运营推广（全彩微课版）》，何晓琴编著，2018年，人民邮电出版社合作出版教材
加强视觉识别提升企业形象的魅力
加强视觉识别提升企业形 象的魅力 Newly compiled on November 23, 2020
加强视觉识别提升企业形象的魅力[摘要]企业识别系统中视觉识别系统的设计至关重要。视觉识别是企业外在而又最直观的一部分，可使消费者一目了然，达到对企业认知的目的，其设计系统主要是利用字体、色彩、标识及其它视觉符号要素，充分体现企业经营理念与文化，树立企业良好的形象，提升企业形象的魅力。 [关键词]企业形象识别系统视觉识别标识 视觉形象在形象塑造中是最靓丽的一道风景。随着人们对企业形象的认识的加深，企业形象塑造开始由视觉识别转向产品形象、服务形象、公关形象、员工形象等内在的企业形象设计上，反而对最具有魅力的视觉形象设计的热情有所减退。在今天，传媒尤其繁荣，甚至社会每一个神经的震颤都在传播辐射的领域中留下生动的写照。当前的企业形象塑造对视觉设计已经跟不上时代发展的潮流了。我们要在传媒发达的社会中利用视觉来提升企业形象的魅力。VI(Visual Identity)是CI(Corporate Identity)战略中视觉表现形式，是整个企业识别中传播力量和感染力量最具体、最直接、项目最多、层次面最广的静态识别符号。VI的视觉效果是企业形象力强弱的决定因素。视觉传达设计中的符号基本上所含有的意义不需要经过理解就可以直接进入人的感觉，尤其是具有强烈的视觉冲击力的视觉符号将具有可见的视觉形象与内涵特质的抽象概念融为一体，以传达企业情报信息，从引起注意、产生兴趣、欲望、强迫记忆、采取行动，到最终达到促进销售，为名牌商标树立知名度。
一、视觉识别的要求 1.视觉识别的基本要求 (1)VI设计以传达MI(Mind Identity)为原则 CI战略主要表现在充分反映和传达MI的原则。视觉设计不同于一般的美术设计，VI是理念的视觉表达形式。VI设计除了依循一般的美学原理，设计构成法则外，还需注重企业的理念精神。脱离了企业理念，根本不存在好的设计,或者只是缺乏内涵的图解。因此，在设计过程中，必须遵循充分反映和传达MI的原则，应从各个方面多层次、多方位传达MI的实质。 (2)VI设计的个性化原则 今天是信息爆炸的时代，每日数以亿计的企业广告宣传费用，转化为各种各样的广告，充斥着人们的视听空间。一种具有张力与穿透力的信息，能够从众多的信息大潮中脱颖而出，为人们所瞩目、注意与记忆，必然具有与众不同的个性品质。作为现代企业对内对外进行宣传、树立形象、促进销售的重要手段——企业形象(VI)的设计而言，个性是它的生命。 (3)VI设计的整体性原则 企业形象的视觉效果是否统一完整对企业宣传效果有直接的影响。如果企业在视觉设计上风格不统一，在公众心目中的形象也会七零八落，也就不会对企业形成统一完整的认知度，从而也不能因对某一方面的好印象
视觉营销与店面陈列培训
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视觉营销与陈列 开篇： 品牌存在的意义 获得更高的利润额 利润额= 单品利润X 销售量 获得更高的利润额的三个通道 1、提升产品附加值 2、吸引目标消费群 3、建立稳定的忠实消费群 品牌概念的内容 1、什么性别的人穿？ 2、什么年龄的人穿/ 用 3、什么职业的人穿/用 4、什么收入水平的人穿/ 用 5、什么教育水平的人穿/ 用 6、什么地区的人穿/ 用 7、什么性格、风格的人穿/ 用 8、什么场合穿/ 用 9、什么目的穿/ 用 作为一个成功的陈列师，需要考虑在有限的空间内，以有限的成本预算把以上关于品牌概念的内容以富有感染力的方式准确、简明地传达出来。 品牌形象的推广（市场推广活动） 1、代言人 2、电视广告 3、平面广告 4、品牌独立宣传活动、赛事、Party 5、品牌赞助宣传活动、赛事、Party 6、宣传品的制作和发放 7、赠品 8、品牌形象专卖店 各元素之间要协调统一才能做出一个完整的品牌形象概念。 二、服饰品牌视觉营销技巧 服饰品牌视觉营销的基本项目 1、Logo 2、核心图形 3、辅助图形 服饰品牌视觉营销的推广手法
2016 物联网技术 继续教育 考试题 答案
? 1.（）将带来全球第三次信息化浪潮。（单选题3分）得分：3分 ? A.互联网 ? B.物联网 ? C.移动通信网 ? D.个人计算机 ? 2.传感网最早源自（）需求。（单选题3分）得分：3分 ? A.医疗 ? B.军事 ? C.民用 ? D.教育 ? 3.2008年11月，（）发表了《智慧地球：下一代领导人议程》，正式提出“智慧地球”设想。（单选题3分）得分：3分 ? A.日本i-Japan计划 ? B.美国IBM公司 ? C.欧盟 ? D.欧洲物联网研究项目工作组（CERP-IoT） ? 4.三网融合指（）三大网络通过技术改造，能够提供包括语音、数据、图像等综合多媒体的通信业务。（单选题3分）得分：3分 ? A.电信网、计算机网、广播网 ? B.互联网、电信网、有线电视网 ? C.电信网、广播网、有线电视网 ? D.电信网、计算机网、有线电视网
? 5.物联网的通信对象是（）。（单选题3分）得分：3分 ? A.物对物、物对人、人对人 ? B.物对物、物对机、机对人 ? C.物对物 ? D.物对物、物对人 ? 6.国内最大的研究物联网的组织是（）。（单选题3分）得分：3分 ? A.中国移动 ? B.中国电信 ? C.中国联通 ? D.中国科学院 ?7.物联网概念最早是由（）提出的。（单选题3分）得分：3分 ? A.国际标准化组织（ISO) ? B.国际电信联盟（ITU） ? C.麻省理工学院（MIT） ? D.美国电气和电子工程师协会（IEEE） ?8.按照功能，中国科学院上海浦东科技园绿色智能城网可被划分为（）。（单选题3分）得分：3分 ? A.分散式系统、能源总线系统、区域供热供冷系统 ? B.分散式系统、能源总线系统、区域供冷供热系统、蓄能系统 ? C.产能系统、用能系统、微电网、微热网 ? D.产能系统、用能系统、微电网、微热网、危化品系统
视觉增强系统(EVS)行业发展现状调研及投资前景分析报告(2020-2026)
视觉增强系统（EVS）行业发展现状调研及投资前景分析报告（2020-2026） 恒州博智(QYResearch) 2020年
2019年全球视觉增强系统（EVS）市场总值达到了15亿元，预计2026年可以增长到22亿元，年复合增长率(CAGR)为5.3%。 本报告研究全球与中国视觉增强系统（EVS）的发展现状及未来发展趋势，分别从生产和消费的角度分析视觉增强系统（EVS）的主要生产地区、主要消费地区以及主要的生产商。重点分析全球与中国的主要厂商产品特点、产品产品类型、不同产品类型产品的价格、产量、产值及全球和中国主要生产商的市场份额。 主要生产商包括： Elbit Systems (Opgal) Rockwell Collins Honeywell Esterline Technologies Astronics MAX-VIZ BAE Systems Thales Group 按照不同产品类型，包括如下几个类别： 独立电动汽车 组合视觉系统（EVS+SVS） 按照不同应用，主要包括如下几个方面： 军用飞机
商务喷气式飞机 其他民用航空器 重点关注如下几个地区: 北美 欧洲 日本 东南亚 印度 中国 以上内容节选自《恒州博智|2020-2026全球及中国视觉增强系统（EVS）行业发展现状调研及投资前景分析报告》，详细内容请联系发布者。著作权归作者所有。商业转载请联系作者获得授权，非商业转载请注明出处。获取更多行业信息关注微信公众号：QYResearch 重要声明 本报告仅供本公司的客户使用，不对外公开发布。本公司不会仅因接收人收到本报告而视其为客户。 恒州博智拥有自己的研究方法和信息渠道，研究报告保持独立性。图表中所包含数据为过去数据，而过往表现并非未来结果的可靠指标。 如有特殊信息要求，可自行定制。
看国外各国交通信息化的发展情况
看国外各国交通信息化的发展情况 美国：在交通信息化发展方面，美国是比较重视也做得比较好的国家之一。美国运输部信息化目标严格按计划实施，分层管理，联邦公路总署、国家道路安全管理局、海运总署、研究和特殊计划署、运输部长办公室等部门都拥有各自专门的信息技术五年战略计划。在此 基础上形成运输部的信息技术五年战略计划。《2003～2005财政年度运输部初步的电子政府 与信息技术战略计划》中明确规定了美国运输部信息技术的目标。 ?美国运输部也制定了相应法规，由运输部副部长和各司局的副司局长负责信息资源管理 工作。运输部首席信息长官办公室负责整个运输部有关政府交通信息化的相关工作。美国运 输部于1989年颁布了《运输部信息资源管理手册》(DIRMM?Department Information Resource Management Manual)，用于支持运输部各信息系统运转的信息资源统一规划。该《手册》具 有很强的权威性和法定效用，对统一和规范运输部的信息化行为，确保信息化目标的实现具 有积极的促进和保证作用。 ? 加拿大：加拿大政府信奉持续发展的运输远景——跨越大陆的国家铁路，国际的海上航 运，横贯大陆的航空服务系统，管理运输基础设施的商业化管理机构。为保持与加强加拿大 的运输系统并提升加拿大人民的生活质量，运输政策提供了一个框架，致力于可持续运输的 三个要素的发展：社会、经济与环境，给予中国智能交通网 https://www.sodocs.net/doc/eb15487689.html,/2009/1110/9558.shtml承运商与基础设施提供商机会去适应、 创新、竞争。 ?澳大利亚：澳大利亚运输与地区服务部(DoTRS)在交通信息化方面最重要的举措是制定 《联机行动计划》，将业务工作通过网络来实现。运输与地区服务部为澳大利亚提供更好的 运输系统，以帮助政府实现其在运输与地区服务中的政策目标，并为内阁部长和会议提供政 策建议，还提供行政管理、研究、规章、调查、安全、补助与领地的服务。 ?英国：1996年下半年，英国政府推出“电子政府”计划，企业可以利用最新的信息技术 获得政府的服务，“电子政府”充分利用Internet等新型电子技术，为企业提供纳税、更换 营业执照、咨询政策、获得各类政府信息等便利。英国政府准备在今后的十年投资380亿英 镑建设信息高速公路，鼓励企业大力开展全球性的电子商业活动，发展网上贸易。 该信息出自中国智能交通网|https://www.sodocs.net/doc/eb15487689.html, 原文链接： https://www.sodocs.net/doc/eb15487689.html,/2009/1110/9558.shtml 国外交通信息产业研究发展方向 作者:佚名来源: 环球交通视窗时间: 2008年08月05日点击数: 32 现代公路交通始于二战之后，以高速公路的兴建为标志。高速公路具有技术等级高、管理设施先进、通行能力大、快速安全、舒适经济等优势，随着高速公路在西方国家的延伸，为人们的出行和工作提供了极大的便利，人们的生活范围不断扩大。与此同时，现代公路货运系统不断完善，物流技术迅猛发展，商品流通速度的加快，使企业节省了仓储和流通的开支，生产运营成本大幅度降低。高速公路的发展有力地推动了西方国家经济的发展。高速公路已成为衡量一个国家经济发展的尺度之一。 进入20世纪80年代后期，公路交通进入了新的发展阶段。一方面，交通科技迅速发展，通过电子技术改造道路管理，大大地提高了道路的安全通行能力，收到了事半功倍的
一种基于视觉跟踪的增强现实系统的构建与实现
智能工程 一种基于视觉跟踪的增强现实系统的 构建与实现 马志艳,陈幼平,袁楚明,周祖德 (华中科技大学机械科学与工程学院,湖北武汉430074) Design and Implementation of a Vision -based Augmented Reality System MA Zh-i yan,C HEN You -ping,YUAN Chu -ming,ZHOU Zu -de (Scho ol of M echanical Science and Engineer ing ,H uazhong U niversity o f Science and T echno lo gy ,W uhan 430074,China) 摘要:以一种典型的基于视觉跟踪增强现实系统为对象,从硬件平台构建以及软件实现方法来探讨该系统的实现方案,主要以硬件模块的性能和价格,软件实现的实时性和精度2个方面的平衡为指导原则,实现了增强现实的实验平台原型系统. 关键词:增强现实;硬件平台;ART oolKit 中图分类号:T P391.9文献标识码:A 文章编号:1001-2257(2007)06-0055-03收稿日期:2006-12-12 基金项目:国家÷八六三"计划资助项目(2001AA423230);湖北省国 际科技合作重点项目(2005CA002);湖北省自然科学基金(2003ABA002) Abstract:T he realization scheme o f a ty pical vision -based aug mented sy stem is discussed fr om the v iew o f hardw ar e platform desig n and so ftw are implementation.Considering the balance betw een the perfo rmance and price of the hardw are and the balance betw een the rea-l time and precision of the softw ar e,this paper r ealized the augmented reality ex periment platfor m prototype sy stem.Fo r the similar resear ch,it has certain reference signif-i cance. Key words:aug mented reality ;hardware plat -form ;ARToo lKit 0 引言 增强现实(AR)技术[1]不仅具有与虚拟现实技术相类似的应用领域,而且更显著的突出其对于真实环境的增强优势,在医疗研究、解剖训练、车间布局、装配与维护、军事训练、工程协同设计和机器人 等领域具有比虚拟现实更加明显的优势.在进行增强现实研究过程中,如何搭建一个系统平台,是首先需要完成的工作. 1 硬件平台的搭建 目前,AR 系统大部分关键硬件都是在VR 硬件设备基础上研制而成的,有的设备既可以用于AR,也可以用于VR,如数据手套,跟踪系统等.另一些VR 设备则需要经过改装,才能应用于AR,如视频式头盔显示器(H M D).在VR 中,H MD 完全隔断了用户与真实环境之间的联系,强调的是÷沉浸感";而在AR 中,用户需要实时接收到真实的环境信息,所以需要在H M D 上加装2个摄像头来采集实景图像.为了达到比较好的实验效果,需要综合考虑各硬件设备的性能参数,使其能较好匹配,并预留扩展功能.基于此,增强现实硬件平台组成可分为如下几部分: a.计算机系统是实验的核心硬件组成部分,主要完成的工作有视频图像数据的输入、处理与识别,根据图像信息获取相机跟踪参数,绘制虚拟场景,完成虚实场景的合成,并将合成信息输出到显示系统.从实时性和注册精度角度来看,系统对计算机的CPU 、内存和显卡的要求较高.目前,由于计算机制造技术的飞速发展,高配置的PC 机基本就能完成上述工作. b.视频输入系统在增强现实系统中需要具备快速的单通道(单目系统)或双通道(双目立体视觉)视频图像采集,支持自动变焦功能,同时要有较高的分辨率、帧率和信噪比,以保证采集图像的实时性和清晰度.在本实验系统中,由于软件部分是基于AR -To olKit 开发的系统,所以暂时采用单摄像头输入. # 55#1机械与电子22007(6)
信息化对跨国公司管理的影响
信息化对跨国公司管理的影响
信息化对跨国公司管理的影响 摘要： 目前，全世界正处在经济全球化、金融化和信息化的浪潮之中，信息化社会中，信息已经成为社会的一种重要资源。信息化推动着社会生产力和人类文明的进步，正在引起世界经济和社会的巨大变革。跨国公司要想在瞬息万变的市场机会和纷繁复杂的市场环境中克敌制胜，关键在于加速信息化建设以优化运营流程和整合资源。信息化能帮助跨国公司减少信息不对称、降低代理成本和交易费用，从而增强综合竞争能力。当今的跨国公司无不对信息化建设给予高度重视，有些甚至将其提升到了公司发展壮大的战略高度。 关键词: 跨国公司信息化
目录 一、跨国企业实施信息化战略的内涵 (1) 二、信息化的表现形式 (1) 2.1生产要素信息化 (1) 2.2内部流程信息化 (2) 2.3外部交易信息化 (2) 三、跨国公司信息化的动机 (2) 3. 1增强国际竞争力的需要 (2) 3. 2进行跨国管理的需要 (3) 3. 3进行实时监控的需要 (3) 3. 4整合供应链的需要 (4) 四、信息化对跨国公司管理的影响 (4) 4.1改革传统经营模式 (4) 4.2降低生产成本 (4) 4.3提高对下属公司的控制能力 (5) 4.4提高工作效率 (5) 4.5提高综合竞争能力 (5) 总结 (6) 参考文献 (7)
跨国公司管理 一、跨国企业实施信息化战略的内涵 信息不仅育益。为了获取、旨作为一种重要的生产要素参加生产，还能提高其他生产要素的效处理、传递在一定的信息政策指导下，、存储和利用信息，通过开发信息技术、就需要信息化建设。信息化是指发展信息产业、配置信息人才，最大限度地利用信息资源和技术，从而实现国民经济各个领域的全面信息化，以使经济从工业经济向信息经济演进的动态过程。国民经济信息化水平己成为衡量一个国家或地区现代化程度的重要标志。 跨国公司信息化是指跨国公司通过利用微电子、计算机、网络等信息技术，深入开发和广泛利用信息资源，改善传统的组织结构、管理机制和业务模型，进而实现生产自动化、研发智能化、交易电子化、服务个性化、信息流、物流、资金流一体化和价值链协同化，提高跨国公司经济效益和竞争力的过程。 二、信息化的表现形式 2.1生产要素信息化 信息化提高跨国公司开发、获得、处理以及使用信息的能力，带来了生产要素信息化。具体有如下两层涵义： 第一，信息同劳动力、原材料、资本、技术四大生产要素一样成为主要生产要素。在传统工业经济中企业从以大规模生产而降低单位产品的成本，并利用庞大销售队伍在尽可能多的市场上把生产出的产品推销出去，经济活动的产出效率随之呈现报酬递减的规律。而信息经济时代，对跨国公司经济增长起主要作用的生产要素发生了质的变化，信息成为最重要的生产要素，是做出经营决策必不可少的要素。信息要素的合理运用，极大地提高了产品的附加值和生产效率，使得边际报酬递减减缓。 第二，信息技术的交互渗透和广泛应用，极大地优化传统生产要素，显著地提高生产要素的产出比，使经济的质量与效益实现质的飞跃。就劳动对象而言，信息化不仅可以增加劳动对象的品种、数量、范围、用途、性能、质量。就劳动力而言，信息化提高劳动者生产技能和沟通能力，还催生了专门从事信息传输和咨询服务的高素质的信息化队伍。就生产工具而言，信息系统和网络己经成为跨国公司的全部经济活动的物质基础，使跨国公司能够在最短的时间以极低的成本获取各国顾客需求信息和设计个性化产品。
视觉营销总结
视觉营销是指企业/品牌的市场定位、产品信息、服务理念和企业/品牌的内在文化、精神理念是用视觉化、形象的视觉语言，通过展示与陈列等手段，实现与消费者的无声沟通，从而达到促进商品销售、树立企业/品牌形象的目的。 CI是指将企业的经营理念和企业精神文化，通过统一的视觉设计加以整合和传达，使公众产生一致的认同感与价值观，从而创造企业最佳经营环境的一种战略。 CIS的构成：理念识别MI 行为识别BI 视觉识别VI 三大构成要素的相互关系 VI是CI的表现层，直接联结着社会公众。BI是执行层、实践层，而MI是决策层，最高最深层次。上层对下层主要起制约作用，但它本身也被下层制约。 MI是CI的基础，左右着企业的素质，决定着企业的发展。 只有MI、BI、VI三者高度统一，成龙配套，在相互关联中协调运作，才能塑造一个完好无缺的企业形象。 企业导入CI的时机 新企业成立或合并为集团时；战略转型期；纪念时刻；企业经营理念需要重整或再建时；消除负面影响，摆脱危机；视觉系统陈旧，需要升级换代的时候；增添新产品，开拓新市场。企业导入CI的基本程序 一、准备阶段1、设置组织机构——CI委员会。2、明确目标。3、制定实施计划（包括日程表和预算书）。4、企业现状调研 二、设计阶段1、理念先行。2、行为识别设计。3、视觉识别设计（VI手册）。4、CI手册 三、实施阶段1、内部传播。2、外部传播 四、评估调整阶段 卖场的构成 导入部分：功能：告知顾客卖场产品的品牌特色，透露卖场营销信息，吸引顾客进入卖场组成部分：店头、橱窗、POP看板、流水台、出入口 营业部分：营业部分是直接进行产品销售活动的地方，是卖场的核心 营业部分由各种展示器具组成。按高低分：高柜、矮柜。按形状分：架、柜、风车架、圣诞树架、人台。按摆放位置分：边架（柜）、中岛架（柜）。按功能分：衣柜（架）、裤架、鞋柜、饰品柜（架） 规划通道：通道规划原则：便捷、引导 卖场通道类型：直线型通道，环绕型通道，自由型通道 入口设计 通道优缺点及应用：1、直线型是指将货架和通道平行摆放于店堂，顾客各通道宽度一致。优点是：(1)布局规范，顾客易于寻找货位地点。(2)通道根据顾客流量设计，宽度一致，能够充分利用场地面积。(3)能够创造一种富有效率的气氛。(4)易于采用标准化陈列货架。(5)便于快速结算。缺点是：(1)容易形成一种冷淡的气氛，特别是在营业员犀利目光观察之下，更加使人手足无措，限制了顾客自由浏览，只想尽快离开商店。(2)易丢失商品，失窃率较高。2、环绕型：优点是：(1)能使顾客随意浏览，气氛活跃。(2)易使顾客看到更多商品，增加购买机会。缺点是： 不能充分利用场地面积。3、自由型。顾客通道呈不规则路线分布，货位布局灵活。优点是：(1)气氛活跃，可增加即兴购买机会。(2)便于顾客自由浏览，不会产生急切感。(3)顾客可以随意穿行各个货架或柜台。缺点是：(1)顾客难以寻找出口，易导致顾客在店内停留时间过长，不便分散客流。(2)浪费场地面积，不便管理。
《视觉营销——商品陈列与实操技巧》
视觉营销——商品陈列与实操技巧 课程背景： 如何打造具有人气的百货业市场？如何打造热销的氛围？如何成为顾客喜欢的百货商店？我们将从场的吸引点，人员的吸引点着手提升，只有有效的商品配置，吸引人的商品陈列才能吸引顾客入店。但为什么同样的品牌、同样的货品，在不同的专柜中由于展示的形式不同，竟可能在业绩上相差甚远。为什么店铺的商品感觉量不足？为什么店铺的诱目性不强？为什么店铺缺少磁石吸引点？为什么卖场冷清，进店率不高？为什么色彩规划零乱，产品乱糟糟？为什么产品单一，无法连带？为什么陈列形式难以复制？那是因为我们不了解陈列，不知道陈列的标准及规范，不会巧妙营造卖场氛围，缺少对员工的指导及陈列标准的执行，只有做好陈列、突出陈列，才会使我们的入店率增加；只有规划好陈列，我们才更有力留住顾客，了解顾客的色彩喜好，重点推荐产品成交；只有做好陈列的连带配置，才能增强连带率，提升客单价！ 因此，陈列不仅是美学，是卖场的眼睛，更是产品无声的销售力……。 课程特色： 1．本课程将从色彩规划、卖场规划、卖场布局、陈列技法等实操技术为主，便于终端人员及终端管理人员现学现用 2．运用专业的工具及教学道具使学员轻松掌握方法与技巧 3．运用大量成功的陈列案例，引导学员的学习思维 4．通过实操练习，让学员学习各种陈列技法 5．课程以终端店铺实战培训为主，使学员易听、易学、易用、易教 课程收益： 1．使学员获得门店陈列规划、陈列技巧、陈列管理知识，提高实际操作能力 2．使学员掌握诊断门店陈列问题、把握解决问题的实际方法 3．使学员充分掌握能够提高店铺业绩的陈列手法和技巧 课程时间：2天，6小时/天 授课对象：专柜店长、楼层管理人员、陈列人员等相关商场管理人员 授课方法：实战案例讲解、小组研讨、现场演练、情景模拟、心理剖析、实用工具
信息化知识-西方各国明确信息化战略发达地区实践给我们启示 精品
西方各国明确信息化战略——发达地区实践给我们启示西方发达国家信息化发展状况 1、美国：遥遥领先 信息技术在美国广泛应用的最显著效果之一就是美國重新夺回了在许多领域的国际竞争优势。据美国总统科技办公室的一份报告，1995年，美国在27个“关键技术”领域处于世界领先地位，在信息和通信领域则大大领先。作为计算机和互联网的诞生地，近几年来，美国继续保持了这一领先地位，并逐步扩大，使其在全球信息化发展中保持了明显的战略优势。 在互联网和电子商务领域，美国占据了主导地位。截止到2000年11月，美国的上网人数达1.538亿，占人口总数56％。全部联邦、州和主要地方政府的机构、所有重要媒体、各个产业部门的主要企业和提供社会服务的主要机构均已上网。目前，全球互联网的通信量中有90％在美国发起、终接或通过，互联网上访问量最大的100个网站中，有94个设在美国境内，互联网的全部网页中有81％使用英语，其中大部分来自美国，互联网主机和用户的60％以上集中于美国。互联网的代码与域名政策均由美国主导，负责全球域名管理的13个根服务器中有10个在美国。在由互联网驱动的全球电子商务活动中，美国的交易额稳居世界第一位。 在产业结构调整和经济增长方面，信息产业成为美国的支柱产业和经济发展的引擎，为美国经济的持续增长提供了有力保障。在过去5年中，美国超过33％的经济增长来自信息产业的拉动，1300多万美国人的工作同信息产业有关，预计今后10年内还将创造130万个就业机会。 在信息技术、人才资源方面，美国拥有一流的信息技术和来自全世界的高级专业人才群体。美国牢牢掌握并控制着关键技术的研究和开发。
2、日本：迅猛发展 随着全球信息化的迅速推进，近年来日本的信息化进程势头迅猛，信息技术有效地带动了国民经济的发展，信息化水平已跃居世界第二位。 据日本邮政省统计，截止到2000年底，日本上网人数已近3000万，预计20XX年达到5795万人，将实现全国100％的家庭全部上网。日本网络连接计算机数207万台（是1994年的29倍），网络服务供应商（ISP）达4011家。在发展信息技术方面，日本更是不遗余力，日本各大电子公司以平均每三年开发一代新产品的速度占领市场。在通信技术方面，其通信市场和终端机市场规模已居世界前列。日本政府预测：通过推进信息化政策，到20XX年日本可增收6.5万亿日元，增加就业42万人。 3、欧盟各国：全力以赴 在信息化发展的国际竞争中，欧盟各国也是全力以赴，纷纷加大了在开发信息尖端技术方面的科技投入。 1993年，法国、英国ISDN的普及率仅次于美国，领先于日本。但是，欧盟诸国由于在政策导向、利益协调、经济技术差异、文化传统等方面存在着许多问题与困难，目前，其信息化发展水平和信息技术同美、日相比已有一定差距。
视觉营销
视觉营销（Visual Marketing） 视觉营销是为达成营销的目标而存在的，是将展示技术和视觉呈现技术与对商品营销的彻底认识相结合，与采购部门共同努力将商品提供给市场，加以展示贩卖的方法。品牌（或商家）通过其标志、色彩、图片、广告、店堂、橱窗、陈列等等一系列的视觉展现，向顾客传达产品信息、服务理念和品牌文化，达到促进商品销售、树立品牌形象之目的。 视觉体系的功能 1. 吸引眼球 人在观察外界事物时，总有一个视觉集中点，我们称之为聚焦点。而这个焦点通常会停留在色彩鲜明、形状独特、轮廓清晰、具有整体性和容易理解的形象上。 就大众而言，整个亚洲地区譬如中国、韩国、日本等，都比较容易接受唯美型的视觉；西方则以恐怖、怪异、血腥类的画面著称。在闽南，品牌推广初期则比较通用的是明星效应，一旦明星和自己的品牌嫁接，买家马上跟进，灵验得很。这也算是一种惯用手法吧。 2.激发兴趣 如果我们在被一个事物吸引后，考究起来却觉得索然无味，事物也就失去了价值。因此，因此，一个出色的设计方案，不仅能用新、奇、特吸引顾客的注意力，还能让顾客发现它的内涵、了解它的文化，从而达到激发兴趣的功能。 早在2003年，七匹狼就曾做过如此的橱窗：栩栩如生的两只狼卧在芦苇上，逼真的雪花（泡沫做成）洋洋撒撒落在地，还有几节枯木伫立在一旁。整个橱窗让人感到了冬天的寂寥、荒凉和狼生命的顽强，从而在感到震撼的同时，牢牢地记住了其品牌。 3.传播品牌文化 视觉是无声的语言，通过视觉传播其品牌文化，引导大众深刻理解品牌，是视觉最重要的展现部分。当标志、图片、产品、橱窗、陈列等营造出品牌的消费意境和情调时，立刻发挥出启发思维、引导销售和加深印象的作用。 雄豹狼，一个起初由明星推广造势、再由企业家做模特、紧跟着由概念引导其产品风尚的牌子。雄豹狼品牌的展馆再现了民国时期的风尚：墙面、毛笔、宫灯、字画等等，让人看了后产生强烈的民族自豪感，“世界看中国”不仅仅成了他们的口号，而成了他们愿意实践与付出的行动。这就是视觉的魅力。
寺庙信息管理平台软件,中国寺院融入信息化浪潮
中国寺院融入信息化浪潮 “信息化的龙泉寺”并没有传闻中的那样夸张：和尚用ipad诵经、吸引了中科院博导来此岀家。 事实上，不仅是龙泉寺，中外许多寺庙都已跟上时代步伐，在信息化之路上启程、探索。利用计算机技术管理客房、点亮佛灯，包括将香油钱“电子化”，都已不再新鲜 法治周末记者潘琦 有这样一所寺院，不是以少林武术和历史古迹闻名，而因“高知僧人”和“最强科研实力”备受关注，堪称“互联网时代的少林寺”一一它就是 北京龙泉寺。 在互联网上，流传着很多关于龙泉寺的故事。比如，龙泉寺的和尚们早已开始用ipad平板电脑 诵经；一个中科院的博士好不容易攒够了论文，结果导师却岀家到龙泉寺；龙泉寺还有着强大的法师班底，甚至被外界冠以“清华北大分校”的名号。 对于这些消息，近日龙泉寺方丈学诚法师面对媒体的求证进行了澄清：没有中科院的博导在此岀 家，也没有和尚拿着ipad念经，更不是传闻中只招收211学校的学生。由此显现，互联网上的龙泉寺已经被娱乐化了。 “我也在思考为什么岀现这样的事情。”在学诚法师看来，这一切是因为“大家开始关注大家不了解的很神秘的东西”。 事实上，不同于人们刻板印象中的“佛前堂下、暮鼓晨钟”，如今的寺院也在与时俱进，融入互联网、拥抱信息化。在龙泉寺信息技术组的微博上，就写着这样一行字：“穿越技术人生、探索终极价值。” 龙泉寺信息技术组真容 “这里连排放着招募影视人才、配音人才、全套微电影制作人才的告示。每张卡通风格的告示上都贴着大大的二维码，推广’龙泉动漫’的微信公号。” 如果只是读到这一句，很多人可能不会想到这样的场景会岀现在一所寺院里，但这却是媒体报道 中龙泉寺里的别样景致。而推开龙泉寺动漫组的房门，则可以看到义工们在电脑前忙碌。如果不是旁边有着僧袍的僧人，会让人以为这是动漫公司。 龙泉寺眼下正在尝试动漫这种推广方式一一动漫的底本源于学诚法师的开示，以师徒对话展开。来自清华美院的义工和龙泉寺的法师们把这些底本制作成《学诚新语》的动漫短片，定期在微信公号“龙泉动漫”上推岀。 相比龙泉寺动漫组，龙泉寺信息技术组不仅资历更老，也更有名气。 早在2011年，龙泉寺信息技术组就因参加CSDN某中文IT社区的英文缩写）移动开发者大会而在业内引起关注。CSDN创始人蒋涛后来回忆：忽然岀现了几位披着黄色衣服的光头和尚在会场走来走去，让他心里别样地慌。