case study

dream of China's telecom industry in ten years,Buy Russian boots Australia, look back at every moment,UGG Online Discount Shop, full of paradox.

中国电信行业的梦想在十年内购买俄罗斯长靴澳大利亚,回过头来看看每一个时刻,UGG的网上折扣商店,充满了悖论。

2000 年3 10 May, Friday, news of lackluster market, the Nasdaq Composite index up to 5132.52 points after opening, a record 16th year of a new high, almost a year twice before, the arrival of the new economy is about to overwhelm the voices of all. Precisely March 10, 2000 On this day, on behalf of the \

2000年三10可能,周五,电信业市场的消息,纳斯达克综合指数达到5132.52分打开之后,16th 年创纪录的新高,在将近一年两次的到来,新经济是压倒一切的声音。正是2000年3月10日,在这一天,代表\

However, after a weekend of March 13th after the market ushered in the \The same day, U.S. President Bill Clinton and British Prime Minister Tony Blair announced that biotech companies need to publish their research results. This is the same as high-pass this on to the survival of companies depend on patents to give up their patent survival. Thus, the first in the bio-pharmaceutical stocks plunged after the stream down the Nasdaq as the \Until October 9, 2002, the Nasdaq index fell to 1114.11, down more than 78%.

然而,在一个周末13th三月后市场迎来了\当天,美国总统比尔·克林顿和英国首相托尼·布莱尔宣布,生物技术公司需要出版他们的研究结果。这正如同这高通公司依赖生存的专利,放弃自己的专利的生存。因此,首先在生物医药股票下跌后纳斯达克的向下\直到2002年10月9日,纳斯达克指数下跌至1114.11,暴跌超过78%。

nest, For what eggs will survive. As the rise of the Internet era equipment manufacturers, know n as the \

巢,鸡蛋才能生存。大幅度增加互联网时代的设备制造商,称为\

2000, at the global IT and communications industry when the bubble is about to collapse, China, also failed exception. In the overseas listing of Sina, Netease, and e-commerce leader in the year 8848, respectively, CEO class had the stock suspension and other \Sina, Netease shares gradually dropped to 1 U.S. dollar is the following. At that time, they are as AOL, Y ahoo, Amazon and other U.S. Internet companies in the clone prevalent in China, just more than six months.

2000年,在全球IT和通讯行业当泡沫即将崩溃,中国,也没有例外。在海外上市的新浪、网易、和电子商务领导人在8848年分别为、,CEO班有股票的悬架和其他\新浪、网易股价逐步下降到1美元以下。那时,他们如美国在线,雅虎,亚马逊和其他美国网络公司在克隆普遍在中国,仅仅超过六个月。

Fortunately, in the foam on the wave of IT industry, China Telecom did not have a deep worldwide recession involved in this torrent. First, China's telecom equipment manufacturers, when the \telephone services, 2G mobile communications business to make money, no time to love and is in its infancy, has since become the leading IT industry, the Internet ... ...

幸运的是,在泡沫在IT行业的浪潮,中国电信没有深全世界的衰退参与这次奔腾的江河。第一,中国电信设备制造商,当\电话服务,2 G移动通信业务要赚钱,没有时间去爱,还处在萌芽阶段,已经成为领先的IT行业,互联网……

Looking back in history, China's telecom industry 10 years ago is in this background Under the new century began its course. The global telecommunications industry from the \Behind this in the stock market barometer, the past 10 years, as one of the protagonists in the telecommunications industry and how to interpret the story? China's telecommunications industry for 10 years in which the general trend for clearance? Telecom operators, Internet, telecommunications equipment manufacturers are the three main characters in these 10 years.

回首在历史的长河中,中国电信行业十年前在这个背景下开始了它的新世纪的课程。全球电信产业从\背后的这个在股票市场的晴雨表,过去的10年里,作为一个主角在电信行业中,怎么解释这个故事吗?中国通信行业10年大势所趋关吗?电信运营商,网络、电信设备制造商的三个主要人物在这十年中。

2000-2004 Y ear: Redemption

2000 - 2004年:救赎

2000 to 2004, the global telecommunications industry are struggling to redeem himself.

2000年到2004年,全球电信产业正在努力自赎。

in the U.S. and European markets, the time of the year 2000, 2G voice network is already very popular, it also means that they are facing the traditional means to make money limits - where the new growth? They think this is the most problems. The emergence of the Internet, so they see a huge blue ocean, a possible doubling of the market, so crazy involved in the party.

在美国和欧洲市场,2000年,2 G语音网络已经非常流行,这也意味着他们也正面临着传统的手段来赚钱限制——在新增长吗?他们认为这是最的问题。互联网的出现,所以他们看到一个巨大的蓝色的海洋,市场可能翻倍,于是疯狂参与聚会。

2000 years ago, the European high-priced auction of a large number of operators have begun 3G licenses, only the UK 3G auction price as high as 35.3 billion dollars, Germany is as high as 46 billion U.S. dollars. Since the beginning of the year 2000 after the overdraft of the building, to the United States in 2003 only 10% of fiber utilization, operators had to carry a heavy debt burden; this impact, the 3 years since 2000, Ericsson, Nortel, Lucent and other industry-leading equipment manufacturers have laid off more than 5 million people, has the absolute leading equipment manufacturers in Europe and America was facing closure.

2000年前,欧洲的高价拍卖大量的运营商已经开始3 G执照,只有英国3 G拍卖价格高达353亿美元,德国高达460亿美元。自2000年初开始后建筑物的透支,美国在2003年只有10%的纤维利用、经营者必须带一个沉重的债务负担,这影响,3年自2000年以来,爱立信、北电、朗

讯和其他行业领先的电信设备制造商解雇了500万多人,具有绝对的领先设备制造商,在欧洲和美国正面临关闭。

2000 China's twists and turns, \

2000年中国的曲折和变化,\

1999 to 2000, China Telecom was split, China Mobile, China Satcom, China Netcom have been listed; in New Y ork in 2000, China Unicom, listed in Hong Kong, China is undergoing a comprehensive operators restructuring.

1999年到2000年,中国电信被分裂,中国移动,中国卫通、中国网通已经上市,在纽约,在2000年,中国联通,在香港上市,我国正处在全面运营商重组。

that time, China Mobile's users less than 1 million, only relying on the market able to achieve the rapid development of 2G; was a pioneer in the internationalization of Huawei's overseas sales were less than 1 billion U.S. dollars, but also temporarily do not feel the waves of overseas markets; is precisely in 2000, became China's TD-SCDMA3G standard ITU select one of the three major Chinese technology has just made force; the beginning of 2000, China's Internet users have just exceeded 10 million, the United States as early as breakthrough in 1994 that one ... ... after the year 2000 the global IT industry, the sound of the bubble, to enter the Chinese telecommunications market subdued the new century.

那时,中国移动的用户不到100万年,只有依靠市场能达到2 G的快速发展,是最早的国际化华为的海外销售均小于10亿美元,但也暂时不感到一阵阵的海外市场,正是在2000年,已成为中国的td - scdma标准ITU选择其中一个三个主要的中国技术刚作出的力量;2000年初,中国的互联网用户已经超过1000万年,美国早在1994年,一个突破……在2000年全球IT行业,声音的泡沫,进入中国电信市场柔和的新世纪。

Since 2000, the Western telecom operators the opportunity to find rebirth through a busy few years, most suffering: once in a leading German telecommunications, A T & T and other carriers long-term slump. In the emerging markets with large business, V odafone, Telefonica and other African and Latin are struggling with the market to achieve recovery. Deal or No Deal of these operators have rich, suddenly had played a frugal life. Affected, was badly hit by the bubble burst Western telecom equipment manufacturers selling into the vendors along the street chatter, constantly urging the operators to conduct technical upgrade ... ...

自2000年以来,西方的电信运营商发现重生的机会通过一个繁忙的几年中,最痛苦:一旦领先德国电信,和T和其它承运人长期衰退。在新兴市场与大型企业、沃达丰,电信和其他非洲和拉丁正用市场实现复苏。没有达成任何交易或有丰富的运算符,突然起了节俭的生活。影响,是泡沫破裂遭受西方电信设备制造商销售为供应商沿街搬弄是非的人,不断要求经营者进行技术升级……

at a time when the Chinese operators had just ushered in their golden age. Around 2000, the Chinese market is still in the development of program-controlled switches to continue, GSM expansion, CDMA and PHS new windfall for China's largest equipment manufacturers escaped the wave of shock. Although, after Huawei also called \Huawei 2000 sales 15.2 billion yuan, sales income of 4.5 billion ZTE. In 2001, Huawei's sales revenue of 25.5 billion, sales income of 9.3 billion ZTE, Datang sales of 2.05 billion yuan, sales income of the dragon is only a mere several hundred million - a huge four differences between the representative firm does not is that the Chinese market, but rather whether the opportunity to grasp the 2G and enterprise system.

当时中国电信运营商刚刚迎来了他们的黄金时代。大约在2000年,中国市场仍在发展的继续程控交换机、GSM扩张、CDMA、小灵通新笔意外之财中国最大的设备制造商逃过了波冲击。虽然,在华为也叫做\华为2000年销售152亿元,销售收入达到45亿中兴通讯。在2001年,华为的销售收入为255亿,产品销售收入93亿中兴、大唐销售20.5亿元,销售收入龙是仅仅只有几亿——一个巨大的四个差异并不代表公司是中国市场,而是是否有机会掌握2 G和企业制度。

At the same time, was killed by the cold of winter in Namibia Chinese Internet company, China Mobile accidentally picked up a straw thrown. November 2000, the Sydney Olympic Games being held, was young, rich career in the spirit of China Mobile, launched the \NTT Docomo i-Mode imitation. However, there is such a small, seems minor applications,planchas chi, saved almost the entire Internet industry in China, Sina, Sohu, Netease three major portals, and Tencent, TOM,

Hurray, Linktone and other enterprises in a very long thereafter time, almost all rely on SP to survive. In the spring of 2001, there are hundreds of SP added Monternet, then in 2002, several major portals have turned a profit; to 2004,moncler outlet, overseas-listed Chinese Internet companies in the 12, the income from the Monternet accounting for more than 50%. It can be said, because the SP business, China Mobile, China Telecom, China Unicom played a great \

与此同时,被寒冷的冬天在纳米比亚的中国互联网公司,中国移动偶拾起一根稻草丢出。2000年11月,悉尼奥运会上被关押,是年轻的,富裕的职业精神的中国移动,发起了Docomo i-Mode \ NTT模仿。然而,有这样一个小,似乎较小应用,planchas气,救了几乎整个互联网行业在中国,新浪、搜狐、网易三大门户网站,腾讯,汤姆,万岁,美国和其他企业此后很长一段时间,几乎所有的依赖SP才能生存。在2001年的春天,有数百Monternet SP补充道,然后在2002年,几大门户网站已经变成了一种利润;到2004年,moncler电源插座,overseas-listed中国互联网公司在12日,Monternet收入占50%以上。可以这样说,因为SP业务,中国移动,中国电信,中国联通踢了一场伟大的\

that time of the Internet, but also as parasites on the carrier infrastructure on a small branch, like eating cold leftovers of the subject giver.

互联网的时间,而且也可以作为承运人的寄生虫基础上的一个小分支,喜欢吃冷剩菜的主体给予者。

2004-2008 Y ear: Resurrection

2004 - 2008年:复活

recovery always start slowly climbing from the depths, the general view that inflection point in 2004. The reason why it as a turning point, because in 2004, Google on the market. It is different from the original portal Y ahoo - just a disguised form of media, but also from eBay - but the traditional auction on the Internet, it is a new market and new business models.

恢复总是慢慢开始攀登的深处,一般认为拐点在2004年。为什么这是一个转折点,因为在2004年,谷歌在市场上。它不同于原来的门户网站雅虎——只是一种伪装的形式的媒体,但我们也

从易趣——但传统拍卖在互联网上,这是一个新的市场,新的商业模式。

2004 years, on the domestic carriers, in some news behind the surface of a vigorous, indeed there are many quiet turning point: Since 2004, people saw four major telecom operators in the full listing, see to senior executives of several major shift operators, but less attention to this year started to promote \This course is a political task as well as a harbinger of slowing growth in major cities in the user, when the amount fixed for the first time exceeded 10 million stitches, transformation has become a proposition for all operators ... ... Overseas, Japan's NTT DoCoMo s Start building a large-scale commercial 3G network, marking the U.S. and Europe have reached the bottom operators, began to seek recovery.

2004年,在国内的载体,在一些新闻背后的一个有力的表面,确实有许多安静的转折点:自2004年以来,人们看见四大电信运营商在股权分置,看看高级主管的几种主要移位算子,却更少注意到今年开始促进\本课程是政治任务以及人的主要城市的经济增长正日益放缓在用户,当金额固定首次超过1000万针、转化成为了所有运算符的一个命题……在国外,日本NTT DoCoMo年代开始建造一个大型商业的3 G网络建设,标志着美国和欧洲已经到达了底部经营者,开始寻求恢复。

2004, when the 3G concept can no longer move vigorously injury-ridden operator input, equipment manufacturers in Europe and America to step up to the side of regional expansion in Asia, Africa, one side for the arduous, after several years of restructuring, in order to reborn. In 2000, Cisco, Nortel, Ericsson, Motorola, Lucent, Alcatel, Siemens, Nokia, Marconi dominated the telecommunications equipment industry. Today, the landscape has changed dramatically - Nokia and Siemens merge Alcatel and Lucent, Nortel is already closed down, sold to Motorola's telecommunications equipment business, Nokia Siemens, Ericsson acquired Marconi.

2004年,3 G概念,可以不再移动运营商大力找人输入、设备制造商,在欧洲和美国,加快区域扩张的侧面,在亚洲,非洲,一面是艰巨的,经过几年的改革,以获得重生。在2000年,思科、北电、爱立信、摩托罗拉、朗讯、阿尔卡特、西门子、诺基亚、马可尼电信设备行业占主导地位。今天,景观有了显著的变化——诺基亚西门子与阿尔卡特和合并朗讯、北电已经关闭,卖给摩托罗拉的电信设备市场,诺基亚西门子、爱立信获得马可尼。

At the same time, the slowdown in innovation based on telecommunications technology, operators increasingly concerned about the price, the Western competitors busy self-help, the Chinese market as a base, as well as their own efforts, such as multiple factors, ZTE and Huawei out of China , and ultimate showdown with rivals in overseas market opportunities.

与此同时,减缓的基于电信技术创新,运营商越来越关心价格、西方竞争对手忙自救,中国市场作为一个基础,以及他们自己的努力,比如多因素,华为和中兴设备,和最终的决战在海外市场与竞争对手的机会。

2003, Huawei has invested heavily in the international, in 2005, ZTE has finally begun on a large scale sea strategy, by 2008 ZTE, Huawei's international markets have more than half of the income share, and become major players in the global telecommunications market. In 2008, China's 3G tender, two companies have equal shares, accounting for overall market share of nearly Qi Cheng, globalization and expansion for both the rear to create a more solid base.

2003年,华为公司投入巨资在国际,在2005年,中兴终于开始进行大规模的海洋战略,到2008年中兴、华为的国际市场上有超过一半的收入份额,成为主要的球员在全球电信市场。2008年,中国3 G温柔,两个公司已经平分秋色,占总体市场份额近气成,对于全球化和扩张后,创造一个更坚实的基础。

the shift in the global telecommunications market is the case of a smooth, plate change is inevitable. Ericsson, Nokia and other companies first recognized the importance of globalization, early in the layout of the market in Asia, Africa, and lower labor costs, and Nortel, Motorola, etc. are too dependent on North America, Western Europe and other markets, after the era of cost competition planted the seeds of defeat. Changes in the huge plate, rise and fall of Nortel's most representative. Nortel 2000 revenue of 30.3 billion U.S. dollars, the highest market value reached 267 billion U.S. dollars - and its contrast, does not take into account inflation, in 2009 the global number one wireless equipment maker Ericsson's income is less than 28 billion U.S. dollars. January 14, 2010, Nortel formally filed for bankruptcy protection to the stock exchange, the same day, shares plummeted 60%, market value $ 159,200,000, a hundred years Pathetique dynasty ended.

全球电信的改变的情况下,市场是一个光滑、板改变是不可避免的。爱立信、诺基亚公司和其他公司首次识别全球化的重要性,早在布局的市场在亚洲,非洲和低劳动力成本,北电、摩托罗拉等太依赖于北美、西欧等市场,历经时代成本竞争的种子的失败。巨大的变化板、上升和下降的最具有代表性的为。北电2000的收入为303亿美元,最高的市场价值达到2670亿

美元——以及其形成鲜明对比的是,并未考虑到通货膨胀,2009年全球头号无线设备生产商爱立信公司的收入低于280亿美元。1月14日,申请了破产保护北电正式向证券交易所当天,股票下降了60%,市场价值159200000美元,一百年悲怆王朝结束。

2004 to 2008, the global telecom operators, equipment manufacturers are busy pattern of reorganization, China's Internet industry, but in the \independent of the industry. If 2005, grand in the United States, found the SP,uggs online kopen, CP profitable than the first \open up a search, e-commerce, IM and other territories, as an independent and flourishing industry. Compared with the bubble in 2000, this is a quiet revolution. [Page title = navigation short title =]

2004年到2008年,全球电信运营商,设备制造商正忙着模式的重组,中国互联网行业,但在\独立的行业。如果2005年,大在美国,发现SP,uggs在线kopen,CP赚钱比第一\开辟一个搜索、电子商务、肠和其他地区,作为一个独立和繁荣的产业。泡在2000年相比,这是一个宁静的革命。[页面标题=导航短一点的标题=)

2008-2010 Y ear: Evolution

2008 - 2010年:进化

2008 years, a global financial crisis shook the world. Continued so far this year, China began to 3G tender, and always is the world's largest telecommunications topics.

2008年,全球金融危机震动了整个世界。继续今年到目前为止,中国开始3 G,软软的,一直是世界上最大的电信的话题。

2008 onwards, Chinese operators began a new round of restructuring; 2008-2010, the Western media has little interest in IT class operators in Europe and America topic, the core of the report by India, China, Brazil Apple news and other countries, Google, Facebook, Twitter and other Internet

companies instead - this is a new turning point.

2008年开始,中国运营商开始新一轮的重组;2008 - 2010年,西方媒体也没什么兴趣这类算子,在欧洲和美国的话题,核心的报告,中国,印度,巴西苹果新闻和其他一些国家,谷歌,脸谱,鸟鸣声和其他网络公司吧- - -这是一个新的转折点。

telecommunications industry after 10 years of development, operators are faced with choices. Fixed-line subscribers in China has begun to decline, the mobile communication users has been close to 900 million, not far away from saturation; have billions of dollars of PHS customers are quickly lost to 10 million; was as high as 5,000 yuan or 8,000 yuan's fixed-line installed costs, Although has become free, but if not for ADSL, many families will simply turning off fixed; China from less than 10 million users to over 400 million, the Internet is no longer a highbrow exclusive hardcore users, but penetrate into every ordinary life.

电信产业经过十多年的发展,经营者要面对的选择。在中国固定电话用户已经开始下降,移动通信用户已经接近9亿,离饱和度;有了数十亿美元的小灵通客户迅速输给1000万;高达5000元或8000元的固定安装成本,尽管已经成为免费的,但是如果不为ADSL,许多家庭就关掉固定;中国从少于1000万用户超过4亿,互联网已经不再是一个博学的独家核心用户,而渗透进每一个平凡的生活。

However, this brought about by the popularity of network applications of the feast, operators share the limited ... ... just launched 4G/L TE, the wider highway can repair it?

然而,这所带来的网络应用的普及散的筵席,运营商共享有限的……4 G / L TE刚刚投放市场,更宽的高速公路能把它修好吗?

by 2000 when the giver, to 10 years after the Internet company is already standing on the stage. Previously, China Mobile can spend few hundreds of millions of businesses acquired Tencent dependent SP, the today's market has more than 40 billion U.S. dollars. Telecom operators who are condescending, but now trapped in the saturated 2G services, 3G applications Chang's dilemma is not, the future may face the plight of income does not increase profits. Was salvation then SP enterprises are the operators as a \companies such as Apple, is \only 10 years.

在2000年给予,十年后,网络公司已经站在舞台上。以前,中国移动可以花几成千上万的企业获得了腾讯依赖SP,今天的市场已经超过了400亿美元。谁是傲慢的电信运营商,但现在被困在饱和2 G服务,3 G应用不张的困境,未来可能面临困境的收入不能增加利润。那是得救的SP企业的经营者\公司,如苹果,是只有十年。’

when we re-carding 10-year history, we see from the telecommunications industry was a main theme: the Internet as an opportunity to go from traditional data applications, voice applications. Specifically, from the fixed point of view, from the Modem dial-up to ADSL Internet access, to FTTx optical fiber Internet access, from the perspective of mobile networks, it is from GPRS to EDGE, the 3G, and then to LTE - these are just the same story continuation of a constantly increase input and continued the process of road.

当我们re-carding 10年的历史,我们看到的从电信行业是一个主要的主题:互联网作为一个机会去从传统的数据应用、语音应用程序。明确地,从固定的观点,从调制解调器拨号到ADSL 上网、FTTx光纤上网,从这个角度来看,移动网络,从整合封包无线电服务优势,3 G,然后再去吧。- - - - - -这些都是相同的故事继续不断增加的过程中输入和持续的道路。

repair this road the more power the more wide, the Internet is an important promoter. Since 2000, data applications to start, accelerate the popularization of the Internet, 10 years, the telecommunications industry turmoil and transformation of all the motives, are from here - operators, equipment manufacturers, Internet companies quietly shifted the pattern: in the 2G European and American equipment dominate the decay time in 3G when the Internet company is no longer a vassal of operators, operators are creating a more open platform, equipment manufacturers are busy restructuring.

修这条路更宽的更多的权力,互联网是一个重要的推销员。自2000年以来,数据应用开始,加快网络的普及,十多年来,电信行业的动荡和转型的动因、从这里开始-运营商,设备制造商,网络公司静静地把模式:在2 G欧洲和美国设备腐蚀时间支配3 G互联网公司不再是一个附属人员,运营商正在创造一个更加开放的平台,设备制造商正忙着重组。

2011 years: recycling

2011年:循环

10 years later, the global telecommunications industry, completed a cycle of self-salvation, turn around, he suddenly found himself being off center stage; future years, the telecommunications industry and the IT industry, perhaps, the Internet industry is hard to tell each other - a fusion of the Internet enterprises, equal access to more network channels, and the traditional IT industry and telecommunications industry, have had to Since the end of their closed overweening history, have no choice but to transformation.

10年后,全球电信行业,完成了一个循环的自我救赎,转身,他突然发现自己被偏离中心期、未来,电信行业和IT行业,也许,互联网产业很难告诉对方-融合的互联网企业,平等的机会,接受更多的网络渠道,传统的信息产业、通信行业,不得不结束后其封闭的overweening历史,别无选择,只好转变。

back to 2000 years ago, the market almost a year advance of the Internet's future. 10 years later, Google, Amazon, Apple, Facebook have become an Internet upstart, they survive the bubble, and Amoy to the gold, they are stepping on the dead bodies of many Internet companies into a new economic giant, \\This is a paradox, if the operators and equipment manufacturers can not change the old business model,moncler vest, they will certainly face the challenges of the Internet nouveaux riches.

追溯到2000年前,市场差不多一年国际互联网的高速发展的未来。10年以后,谷歌,亚马逊、苹果、脸谱,已经成为一种网络的暴发户,他们在泡沫破裂,厦门黄金,他们踩在尸体许多网络公司进入一个崭新的经济巨人,\这是一个悖论,如果运营商和设备制造商不能改变旧的商业模式,moncler背心,他们肯定会面临挑战的互联网nouveaux财富。

view from the telecom operators, the past 10 years, although the carriers have the best natural resources, but in addition to Japan, South Korea and a few other operators, the domestic and foreign operators generally miss most of its Transformation operators the opportunity to become the Internet. However, operators are now facing the development bottleneck, only two options: either, to participate fully in their operations up to the Internet platform, for example, the greatest

degree of control of mobile Internet platform, to avoid becoming fixed in the Internet Age \\

电信运营商的视角,过去十年,但航空公司最好的自然资源,但是除了日本、韩国以及其他一些运营商,国内和外国运营商往往最怀念的经营者的转变成为互联网的机会。然而,运营商正面临发展的瓶颈,只有两个选择:要么完全参与他们的业务,与互联网平台,例如,最大程度的控制移动互联网平台,为了避免成为固定在互联网时代\

telecom manufacturers to transition. On the one hand, the difficulties faced by operators themselves, requiring business transformation, equipment manufacturers need to catch this train; the other hand, if only in the telecommunications market, the growth of their own are also facing the ceiling, they must be from a single manufacturer, transforming into a diversified manufacturer, from the \

电信制造商转型。一方面,经营者自身所面临的困境,需要商业转型、设备生产厂家的需要赶上这班火车;另一方面,如果只是在电信市场的发育,自己也面临着天花板,他们必须从一个制造商,转变成一个多元化的制造商,从\

In fact, the rule of 10 years the field of mobile terminals Nokia, once in the smart phone and network fell behind the dawn; and Cisco for several years, has been relying on large number of acquisitions, especially in network applications levels of acquisition - IPTV business, enterprise web conferencing, Internet software companies, etc. - to seek new footing, which escaped the type of lost and Nortel; ZTE, Huawei and other Chinese companies also recently announced the Internet of Things, cloud calculation strategies, positive confrontation with the traditional IT companies, with intent from the traditional telecom manufacturing extension to new areas, while the upper reaches to enter the field of chip manufacturing, to achieve vertical integration of industrial chain is also a long-term trend.

事实上,规则10年移动终端领域的诺基亚,一旦在智能手机和网络落后了黎明,思科好几年来,一直依靠大量收购,特别是在网络应用水平的猎物,IPTV业务,企业网络会议、网络软件公司等等。——寻找新的立足点,躲过了类型的丢失和北电、中兴通讯、华为和其他中国公司最近还宣布了互联网的事情,云计算策略,积极的对峙与传统的IT企业,从传统电信蓄意制造扩展到新的地区,同时长江上游进入能量场的芯片制造,实现垂直整合产业链也是一个长期的趋势。

on the Internet enterprises, the more they are being used more wide telecommunications repair the road of rapid expansion enclosure. In online advertising, B2B e-commerce, online games has matured, the online community, microblogging, Customers and other B2C e-commerce is developing rapidly. Although the overall market has a lot of the early tentative, but the use of wireless and wireline broadband, Internet companies still exist a large number of market opportunities, everything depends on innovation and growth.

在企业上网,他们正被用于更宽广的电信的修复这条公路的迅速发展的围栏里。在在线广告、B2B电子商务、网络游戏的成熟,网络社区,microblogging、顾客和其他的B2C电子商务迅速发展。虽然总体市场有许多早期的设想,但使用无线和有线宽带,网络公司仍然存在大量的市场机会,一切取决于创新和增长。

At the same time, as the competent departments of the Ministry of Industry, one of the motivations for its establishment is to promote the integration of industrialization and information for the work of information technology to stimulate the growth of telecommunications in order to create more open platform for building a better industrial policy for the next 10 years, China will produce more, such as ZTE, Huawei such good company

与此同时,随着业务主管部门工业部、动机的成立是为了促进工业化和信息化的整合工作的信息技术来刺激增长电信以创造更开放的平台,为建设一个更好的产业政策在未来10年内,中国将会产生更多的,如中兴通讯、华为这样的好公司

如何做case study

ecom Case Study规范 一、详细过程 【描述要求】 1．请使用自然语言描述完整的事例过程； 2．请说明每个问题点的具体时间； 3．请说明每次处理问题花费的时间的多少； 4．请说明分析查找问题的具体方法； 5．若进行了紧急处理，请详细描述其具体方法； 二、重点分析 1．问题点1： 描述：【关于问题点1的具体描述】 原因：【造成该问题的具体原因】 处理：【处理该问题的具体方法】 总结：【从对该问题的原因分析及处理中值得总结的经验教训】2．问题点2： 描述：【关于问题点2的具体描述】 原因：【造成该问题的具体原因】 处理：【处理该问题的具体方法】 总结：【从对该问题的原因分析及处理中值得总结的经验教训】3．问题点3： 描述：【关于问题点2的具体描述】 原因：【造成该问题的具体原因】 处理：【处理该问题的具体方法】 总结：【从对该问题的原因分析及处理中值得总结的经验教训】4．问题点4： 描述：。。。 原因：。。。

处理：。。。 总结：。。。 三、改进措施 1．总体原则： 【填写项目将来的改进措施的总体原则】2．实施计划：

【Case Study规定】 1．某产品线的在线服务升级，若遇到意外情况，导致升级完全失败或部分失败，或对预期的升级进度产生严重影响的情况，需进行Case Study； 2．某产品线的新功能上线后，根据各方面反馈，若发现与升级的预期效果严重不符，需进行Case Study； 3．其他技术总监/部门经理/项目经理认为需要进行Case Study的情况； 【Case Study会议流程】 1．开场白：由项目经理简单介绍Case Study的原因； 2．背景介绍：若多数与会人员对进行Case Study的项目不了解，则请项目负责人首先对项目本身做一下简单的介绍；目的是使与会人员对项目的背景环境有一个大致的了解；3．详细描述：由项目负责人描述该Case发生的完整过程；目的是使与会人员了解Case事例的起因、过程、进展、结果及各个着眼点的相互关系； 4．重点分析：由项目负责人分析需要进行Study的各个Case的原因、结果、处理方法，并进行总结；该部分应作为Case Study的会议重点； 5．讨论交流：由项目经理组织与会人员对需要进行Study的各个Case原因、结果、处理方法及其总结进行讨论与交流，由项目负责人进行书面记录； 6．改进计划：由项目经理或项目负责人描述改进计划； 7．结束语：由项目经理或部门经理/技术总监做总结陈词。 【Case Study附加说明】 1．关于文档提交时间： Case Study的文档，应在其所描述的具体事例发生后的3天之内提交； 2．关于文档审核流程： Case Study文档，应有项目负责人负责根据本文文档规范撰写，完成后提交项目经理或部门经理审阅；需要修改的，由项目经理或部门经理提出修改意见，由项目负责人根据意见进行修改，并再次提交审阅，直至最终定稿；定稿后由项目经理或部门经理提交技术总监审阅。 3．关于会议举行时间与与会人员； Case Study会议，应在其所描述的具体事例发生后的一周之内进行；与会人员应是相应项目组内的所有成员，及测试组的测试经理及相关人员，必要时由部门经理或技术总监发起组织其他项目组的成员参与； 4．关于改进计划 本Case Study中列出的改进计划为初步计划，若Case Study中与会人员的讨论结果涉及到改进计划的修订，则由项目经理或部门经理负责进行评估，并根据最终方案监督执行。

个案研究法(Case Study)

个案研究法（Case Study） 陈姿伶 中兴大学农业推广教育研究所 早在1870年，美国哈佛大学法学院即创用此一个案研究法来训练学生思考法律的原理原则。依叶重新（2001）的考证，此法最初多用于医学方面，应用于研究病人的案例；尔后，陆续地于心理学、社会学及工商管理学等领域相继被沿用，至今于教育界的运用也相当广泛，大都采此法于教学与相关的学习研究上，或者应用于教育心理与儿童心理等领域，特别对于超常儿童、特殊才能儿童、学习落后或低度缺陷儿童等类型学习者的心理研究。 而在这当中几位举足轻重的关键学者，如实验心理学家菲吉纳于1860年创立新物法，针对个别对象，进行有系统的感官研究，建立著名的Fecher’s Law。之后，弗洛伊德及皮亚杰等，于其所涉及的相关研究中皆不难发现「个案研究法」被运用的例证。以弗洛伊德为例，可被视为是运用个案研究法于精神病学的先驱，就其处理精神神经症的病人方面言之，则是致力于发现所谓的「一致的经验模式」。在其细心的探求下，使得病人能够回忆自己在儿童及年轻时代所发生的，但却已遗忘良久的，有关创伤性的或与性有关的意外事件，根据弗洛伊德的假设：这些意外事件或可用来解释病人的神经性行为，以所曾研究之Sergei Petrov 的—位狼人（the Wolf Man）的生活史来说，其最后并以「来自婴幼期神经症的生活史」（From the History of an Infantile Neurosis）为标题，将研究结果撰写成书并于1918年出版问世，此书则是弗洛伊德应用个案研究的典型例举之一，且其所归结获致之个案的结果，事实上与其假设一致吻合，这亦使得心理的个案分析因此一时蔚为时尚，且被认定视为一项有效的处理事情的方法。 总言之，个案的运用与分析，在法律和医学知识的传授上，早就成为最基本的教学工具之一。法律的名词称个案为「案例」或「判例」，医学的名词则称其为「病例」。至于个案分析在社会学上的发展沿革，则可依年代顺序归纳如下：（1）1908年，哈佛大学创设企业管理研究所，由经济学家Edwin F, Gay担任首任院长，他认为企管教学，应仿效哈佛法学院的教学方法，Gay称作「问题方法」（problem method），自此哈佛大学设置个案发展单位。 （2）在1920年代早期，Wallace B. Donam出任哈佛企管研究所主任。他到职后，敦促所属教授，从企业活动中直接搜集资料，拟订新的教材，鼓励教授搜 集有关市场交易，工商财务及其他方面的个案，并从事工商业的实验工作。 他亦吸收不受传统研究方法所约束的学者来一起从事研究。 （3）Elton Mayo，其中一位参与者。领导了「霍桑实验」（Hawthorn Studies）。在社会学方面，「实地研究」这个观念，从研究人类行为的个案已收到了效果。（4）第二次世界大战中后期，哈佛教授搜集了许多其他的个案，设立了一个委员会，用以促进个案研究之教学。该委员会于1937年致力介绍「个案报告」

跨文化交际案例case study 6

Chapter 5 Verbal and Non-verbal Communication Case 1 Two strangers have been chatting. A: So you’re been here for a year? B: Yes. One more year to go, then I’ll go back to china. A: What will you do back home? B: It’s hard to know. There’s a lot change at the moment. A: Yeah.Everything’s changing, everythere. Sometimes it’s difficult to keep up. B: That’s true. Maybe I’ll… (A’s mobile phone rings.) A: Excuse me, I’d better answer this. It’s probably work. B: Sure. Take your time. 分析：有时在与人交谈中，难免要有什么原因要离开一会儿，或是去接一个电话，或要去洗手间。礼貌再此被提出来。出于礼貌起见，要记住做一些恰当解释再离开。不管理由是什么，即便是要接一个手机电话，在打开电话回话前，向对方说声对不起。 如果只离开几分钟，没有必要找一个理由。你说了对不起，就表明你确实是有事要离开一会儿。 Case 2 One cold winter day in a Chinese city, Wang Lin on his way to the library met an American pro fessor who knew very little about China. After greeting him, Wang said: “It’s rather cold. You’d better put on more clothes.” But the professor didn’t appear happy on hearing this. 分析：美国人以及大部分西方国家的人们不喜欢被告知要怎么做怎么做，他们比较喜欢独立，然而中国人则习惯关心别人，这个案例中王林的建议表达的就是一种对他人的关心，可是美国教授却不习惯这样的表达。 Case 3 Li Ping is calling his colleague and friend Tony. Tony lives in the student dormitory. Someone else answers the phone. Student: Hi, Student Dormitory. Li: Hello. I’d like to speak to Tony please. Student: Okay, just a moment. I’ll see if he’s in. Li: Thanks. Student: He’s on his way. Won’t be long. Li: Thanks for your help. Tony: Hello? Tony is here. Li: Hello, it’s Li Ping. Tony: Hi. Is everything okay? Li: Yes, fine. I wanted to call you to see if you’d like to come over for dinner tonight. I’m cooking a Chinese meal. Tony: That’s fine. By the way, how is your major essay coming along? Have you finished all the reading? Li: Almost. I have to finish the reading by next Sunday. Then I can start writing the

Case Study 案例分析

Praising Japanese in Public Workplaces （在工作场所当众表扬日本人） 琼斯先生（美国经理）当众表扬苏琦木拓（日本员工）工作做得很棒，本以为苏琦木拓会高兴的接受，却不料….. Case description: American: Mr. Sugimoto, I have noticed that you are doing an excellent job on the assembly line. I hope that the other workers notice how it should be done. Japanese: (He is uneasy). Praise is not necessary. I am only doing my job. (He hopes other Japanese workers do not hear.) American: You are the finest, most excellent, dedicated worker we have ever had at the Jones Corporation. Japanese: (He blushed and nods his head several times, and keeps working.) American: Well, are you going to say “thank you,” Mr. S ugimoto, or just remain silent? Japanese: Excuse me, Mr. Jones … May I take leave for five minutes? American: Sure. (He is annoyed and watched Sugimoto exit). I can’t believe how rude some Japanese workers are. They seem to be disturbed by praise and don’t answer you … just silent. Questions for discussion: 1.Why was the conversation between Mr. Jones and Mr. Sugimoto not so pleasant? 2.Why did they have such different reactions towards praising in public workplaces? 3.If you were Mr. Sugimoto, would you accept praise from Mr. Jones in public workplaces? 4.If you were Mr. Jones, how would you deal with the situation more appropriately?

商务个案研究business case study

Business Case Study 商务个案研究 Goal Practice your Modern Business English communication skills in an interactive, multi-situational business scenario. 在一种互动的、多情景的商务情节中实践你的现代商务美语的交流技巧。 Concepts Now it’s time to practice using your acquired business English s kills in a simulated office scenario. This will be a global practice, broken down into a series of skits involving different characters. It will be more realistic if a number of people can play different characters, so get your co-workers or classmates or relatives or friends to help if possible. The fewer people you have, the more characters you and others will play. This is one way to get more practice. If you must, try playing all of the characters yourself. Each skit should last from 3-5 minutes, and should incorporate material from each of the units in this guide that are listed for each skit. 现在该是你把在模拟办公环境下所获得的商务英语技能应用于实践上的时候了。这将是总练习，分成若干趣味故事，有不同的人物参加。能找一些人来扮演不同的角色，更显得真实，因此尽可能请你的同事、同学、亲戚和朋友一起参与。参加的人越少，则你自己和其他人要扮演的角色就越多。如果可能，尽力让自己尝试所有的角色。每场表演都要持续3-5分钟，每个场景的取材都紧扣本书相应的单元内容。Practice Following are the characters involved in the role-playing skits. Most are employees of ABC Incorporated, which manufactures consumer goods (you decide what they manufacture, if necessary). They sell their goods to retailers and to the general public through factory outlets. CHARACTER FUNCTION Maria Perez CEO,ABC Inc. Bess Morrison Executive Assistant, ABC Inc. Gregory Townsend Senior V.P., CMO, ABC Inc. Scott Myers Junior V.P., Product Development, ABC Inc. Linda Scott Junior V.P., Distribution/Sales, ABC Inc. Jane Keller Methods Analyst, ABC Inc. Tom Granger Marketing Analyst, ABC Inc. Daniel Watson Sales Representative, ABC Inc. Dena Wilkins Receptionist, Marketing, ABC Inc. Jack Danielson Senior V.P., CFO, ABC Inc. Sam Brenner Financial Analyst, ABC Inc. Maya Thomas Receptionist, Finance, ABC Inc. Louise Fletcher Junior VP, Plant Operations, ABC Inc. Jerome Cole Junior VP, Quality Control, ABC Inc. Brian Parks Project Manager, ABC Inc. Gail Harris Mechanical Engineer, ABC Inc.

case study (unit 1-4)

Case Study Case 1 In this case, there seemed to be problems in communicating with people of different cultures in spite of the efforts made to achieve understanding. We should know that in Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard?s mistake might be that he chose to p raise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host and hostess it was as if he had attended an art exhibit and complimented the artist by saying, “What beautiful frames your pictures are i n.” In Japan the situation may be more complicated. Japanese people value order and harmony among persons in a group, and that the organization itself－be it a family or a vast corporation－is more valued than the characteristics of any particular member. In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with the goal s or values of the group. In this case: Richard?s mistake was in making great efforts to defend himself. Let the others assume that the errors were not intentional, but it is not right to defend yourself, even when your unstated intent is to assist the group by warning others of similar mistakes. A simple apology and acceptance of the blame would have been appropriate. But for poor Richard to have merely apologized would have seemed to him to be subservient, unmanly. When it comes to England, we expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the values expressed in this gesture: for Americans, “Help yourself”; for the English counterpart, “Be my guest.” American and English people equally enjoy entertaining and being entertained but they differ somewhat in the value of the distinction. Typically, the ideal guest at an American party is one who “makes himself at home,” even to t he point of answering the door or fixing his own drink. For persons in many other societies, including at least this hypothetical English host, such guest behavior is presumptuous or rude. Case 2 A common cultural misunderstanding in classes involves conflicts between what is said to be direct communication style and indirect communication style. In American culture, people tend to say what is on their minds and to mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that?s why the students from Mexico readily adopted the techniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend to not say what is on their minds and to rely more on implications and inference, so as to be polite and respectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough. Case 3 The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn?t

英国商科Case-Study作业写作步骤---英国翰思教育

Case Study Analysis（案例分析）是商科作业中常会遇到的作业类型，因为很多留学生不知道这类作业的写作方法及格式，往往会被论文折磨的疲惫不堪。那么本文hansedu小编来介绍一下case study analysis的写作步骤及结构组成。 商科中的case study analysis其实是相对较短的、结构整齐的报告。通常视研究案例的复杂程度而定，老师要求的页数一般在2-10页之间。一些商业案例研究（case study）需要个人完成，而有些属于小组作业。还有一些属于部分的小组作业，通常小组进行合作分析，最终每个组员都要准备一份独立的书面分析报告。 写作case study analysis，要求你把案例的各个方面和关键议题，与你的理解和观点结合起来。同时你必须检验各种备选方案，选择最可行的解决方案，并提供论据来支持你的观点。你的论据可以从课堂讨论、阅读读物、外部研究和你的个人经验中获得。 Case Study Analysis案例分析论文结构 一、决定你将如何呈现自己的观点和设计论文结构 大多数的案例研究（case study）都有一个预先规定好的格式和结构可以遵循，但是不同的课程要求可能会不同，所以在写作之前要跟老师确认好。Case study analysis一般结构： (1)Title page标题页 (2)Introduction引言 (3)Background背景 (4)Key Problems主要问题 (5)Alternatives备选方案 (6)Proposed Solution建议的解决方案 (7)Recommendations提出建议 二、完成case study analysis的第一版草稿 三、修改和编辑草稿 四、修订格式，校对文字，完成最终的稿件 Case Study Analysis案例分析写作方法 Title page标题页，一般使用标准的APA格式来写作标题页

CASE STUDY

CASE STUDY&PRESTNTATION 1CASE STUDY&PRESTNTATION了，我们这组的案例是说一家NORTHN BANK他们的核心业务是住房贷款和抵押贷款，现在进一步发展，RED组是通过收购来实现，而我们这组是通过ORGANIC的战略来实现，然后让我们进行讨论如何完成。 讨论开始后，我们先确定了2个TIME KEEPER，然后基本就是按照面经上的时间分割7分钟读题，18分钟讨论，5分钟自己准备。可能这个案例涉及的银行业务比较多，特别对于我们这组是要通过内部业务发展的战略去做分析，还是需要对银行业有点最基础的认识的。我们小组从扩大利润，降低成本和提高客户满意度来分析。在扩大利润的部分，个金方面就是个人信用卡，公金方面就是拉公司贷款外加降低利率来吸引更多的顾客以及开设更多的BRANCH。降低成本就是对员工的TRAINING，无纸化办公和上马ERP系统（虽然我觉得ERP对银行其实不是很有用=.=但还是借着专业把这个东西说了出来，囧）、最后的提高客户满意度由于时间匆忙就有PRE的那个同学自己准备了，我也忘了她说的是什么T.T （FORGIVE ME~~偶不似存心忘滴，是老年痴呆鸟~）最后的PRE我个人觉得我们那组的复旦的一个女生表现的还蛮好的，思路比较清楚，口语也很不错，赞一个 2 然后是ac，有关于福特的，具体就不说了，M面的时候就说主要是看你们的团队协作能力，结果不是那么重要。这里要感谢复旦美眉，她承担了缺席者的阅读任务，这可能影响到她后面对于材料的整理。祝你好运！上外和外贸的美眉很有想法，也是她们先提出让复旦美眉在提问环节先回答多发挥。整个讨论过程其实说不上特别成功，但是很贴近时代主题——和谐！ 五楼ac面完我们小组被senior主持人领上六楼，senior很nice，告诉我们m面都是中文，说ac已经很紧张了，然后就是陪我们聊天。六楼的view真棒！提供了我不爱吃的饼干，很爱喝的可乐，有点苦的橙汁（个人感受，貌似橙汁还是最受欢迎的） 3． 福特在印度发展的case，要求提出三个action，并说服董事会，再提出其中可能的风险和解决办法。 我们先花5分钟各自看案例，然后请英语MM把大家都有的那部分background再介绍一下，以免大家的理解有歧义，然后花了5分钟依次share信息。 之后就是brain storm，发现刚才准备的swot、4c、4p都用不上，大家想到什么就说什么了。我们blabla提满了三个action，然后开始讲这个action的好处（以此说服董事会），然后讨论风险和解决办法。 剩最后7、8分钟的时候，进行了presen的allocation：英语专业MM负责开头introduction 和最后总结，并把框架列在borad上，三个人各自负责一个action及其说服理由，还有一个人负责风险和解决办法。 本来设想每个人准备3个左右key words可以进行板书的，最后大家要么紧张没写，要么就是写了但字巨丑。但是还是可以尝试一下的，因为用板书把框架和关键点体现出来还是能让人一目了然的。 还剩最后5分钟的时候，大家就不讨论了，各自准备。 后来就presentation了，其实大家英语水平都差不多……我自己磕磕巴巴语无伦次，紧张要死。 后来是提问环节，没啥好说的……随便问问and 随便答答…… 然后是对面组presen，问答，等等。

跨文化交际 情景case study

Case 1 (Page 23) This case took place in 3 cultures. There seemed to be problems in communicating with people of different cultures in spite of the efforts to achieve understnading. 1) In Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard’s mistake might be that he choseto praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host or hostess it was as if he had attended an art exhibit and complimented the artist by saying, “What beautiful frames your pictures are in!” 2) In Japan the situation may be more complicated. Japanese people value order and harmony among a group, and that the group is valued more than any particular member. In contrast, Americans stress individuality and are apt to assert individual differences when they seem justifiably to be in conflict with the goals or values of the group. In this case, Richard’s mistake was making great efforts to defend himself even if the error is notintentiona. A simple apology and acceptance of the blame would have been appropriate 3)When it comes to England, w expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the valuess expressed in thi s gesture: for Americans, “Help yourself”; for the English counterpart, “Be my guest.”American and English people equally enjoy entertaining and being entertained, but they differ in the value of the distinction. Typically, the ideal guest at an American party is obe who “makeshimself at home”. For the English host, such guest behavior is presumptuous or rude. Case4 (Page 25) It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. The American rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendship are warm, but casual and specialized. For example, you have a neighbor who drops by in the morning for coffee. Y ou see her frequently, but you never invite her for dinner------not because you don’t think she could handle a fork and a knife, but becau se you have seen her that morning. Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reserve this------see the second friend in the mornings for informal coffee meetings, and invite the first one more formally to dinner. Americans are, in other words, guided very often by their own convenience. They tend to make friends rapidly, and they don’t feel like it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances, people from many other cultures would be hurt very deeply. Unit 2 Case 5 (Page 60) Analysis: The Chinese guide should refuse the first offer because he is obeying the Chinese rules for communication. We Chinese are modest, polite and well-behaved. Maybe the guide is waiting for a second or third offer of beer, but he doesn’t know the reasons behind the rule in American culture that you do not push alcoholic beverages on anyone. A person may not drink for religious reasons, he may be a reformed alcoholic, or he may be allergic. Whatever the reason, you do not insist on offering alcohol. So they politely never made a second offer of beer to the guide. Case 8 (Page 62) When the Chinese girl Amy fell in love with an American boy at that time, it seems that she preferred to celebrate Chritmas in the American way, for she wanted very much to appear the same as other American girls. She did not like to see her boyfriend disappointed at the “shabby”Chinese Christmas. That’s why she cried when she found out her pare nts had invited the minister’s family over for the Christmas Eve dinner.

BainCaseStudy贝恩案例分析

Office Vending Services Inc. Situation Office Vending Services Inc. is a global leader in vending machines services for small and large businesses. They provide a full service to their clients. This includes installing machines at client site, refills and repair. They collect revenues only from snack sales and choose the variety of products they sell in their vending machines themselves. Complication Over the past few years, their profits have dropped significantly and the CEO is unable to figure out why. The CEO asks Bain to identify the root causes of the problem and propose actionable solutions. Question 1 of 11 You would start to tackle this problem by looking at which factors: Industry trends 5-year market value evolution Fixed and variable costs Revenues and costs Competitors' actions 4. Revenue and costs: Not a bad place to start. A basic revenue and costs framework enables you to cover all factors impacting profitability and quickly identify the drivers that matter but it is helpful to first to understand the industry trends to determine if the problem is a broader market issue Bain's answer Using an External/Internal framework will help us determine whether our client's profitability problem is industry-wide or unique to them. If it is internal, we will look at our client's revenues and costs to isolate the problem. If it is external, we will need to investigate the cause of the industry decline (consumer trends, substitutes, etc.). It is more straight-forward to look into external factors first (Is the market and overall profit pool growing? Have there been new recent entrants to the market?). Therefore, looking at industry trends would be our likely first step.