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高级英语句子翻译练习

高级英语句子翻译练习
高级英语句子翻译练习

高级英语句子翻译练习

Unit 1

1.在举出许多事实并列出一些统计数字后,他终于把他的论点说清楚了。(drive sth. home)

After citing many facts and giving a number of statistical figures, he finally drove home his point. 2.差不多花了半年功夫,我们才完成了那个研究项目。(more or less)

It took us half a year more or less to carry through the research project. 3.他说的话如此微妙,我们很难理解他的真实意图。(subtle) What he said was so subtle that we could hardly make out his true intention. 4.他的新书一针见血地审视了当代的社会问题。(squarely) His new book looks squarely at the contemporary social problems.

5.今日的年轻一代对互联网上的最新信息很关注。(be alive to)

The younger generation today are very much alive to the latest information found on the Internet. 6.外语是不是在童年更容易学好,这是一个观点问题。(a matter of)

It is a matter of opinion whether a foreign language is more easily learned in one’s childhoo d or otherwise.

7.在挫折面前千万不要丧失信心;鼓起勇气坚定不移地去克服它。(take courage)

Never lose heart in the face of a setback; take courage and deal with it squarely. 8.适量的米饭、肉类、蔬菜、水果构成均衡的饮食。(constitute)

Adequate amounts of rice, meat, vegetables, and fruit constitute a balanced diet.

1)sneer: to smile or speak in a very unkind way that shows you have no respect for someone or something

2)intrinsically: in and of itself

3)could care less: care nothing at all 完全不在乎(节目中介绍了could care less和couldn’t care

less的区别)

4)hold the fort: to be responsible for something while the person usually responsible for it is not there

5) besiege: to surround with armed forces

6) inflatable: can be inflated

7) hoverfort: It’s a parody of hovercraft (气垫船)

8) herbal remedy: medical treatment making use of plants

1.Craftsman n.

a person skilled at a particular profession; here in this context, a skilled user of language/a skilled writer

2.apt adj. very suitable

3.le mot juste /l? ?m?u ?ju:st/: (French) the correct or exact word

4.scrupulous adj. taking great care to do what is fair, honest, or morally right, or doing everything correctly and exactly as it should be done

5.Realization n. (an experience of) understanding and believing

6. humane killer

instrument for painless slaughter of animals

7. Rife adj. widespread, common. Rife is an adjective used with something negative. 8.singularity of mind 思想奇特

singleness of mind 思想专一,专心致志

9. imprisoned 限制,束缚

10. contained包含

11. summed up总结

12.Epitomized 概括

13. distilled提炼

distill the essenc e of … 提取……的精华

14. take courage: feel hopeful and confident about something

Unit 2

1.我觉得曾见过他,但一时想不起他的名字。(escape)

I thought I had met him before, but his name just escaped me at the moment. 2.阔别多年,他已经不再是我记忆中的那个纯真少年,而变成了一个老于世故的生意人。

(sophisticated)

After years of separation, he was no longer the innocent lad that I had remembered; rather he had turned into a sophisticated businessman.

3.“占领华尔街”运动的起因之一是美国国内日益扩大的贫富差距。(affluent)

One of the motives of the "Occupy Wall Street" campaign was the

ever-widening gap between the affluent and the impoverished in the U.S.

4.由于这个灯塔附近有一个海军基地,外国游客不得登塔。(deny)

Foreign visitors are denied access to the light-house as there is a naval base nearby.

5.吸毒几乎毫无例外地和盗窃、卖淫联系在一起。(go hand in hand)

Almost without exception, drug addiction goes hand in hand with robbery and prostitution. 6.这个高尔夫俱乐部不对外开放,只为VIP会员服务。(exclusively)

This golf club is not open to the public; it serves exclusively VIP club members. 7.为讨得皇帝的欢心,这几个皇妃无所不为。(vie) In vying for the king's affection and favour, the imperial concubines resorted to every means possible.

8.他小时候被狗咬过,所以对狗一直有点戒心。(wary of)

He was bitten by a dog when a child, so he has been wary of dogs ever since.

Unit 3

1.他按了下汽车喇叭以引起路上行人的警觉。(alert)

He honked his car horn to alert the pedestrians.

2.信息工程的迅速发展是人类努力作出尝试的一个突出事例。(endeavour)

The fast development of information technology is an outstanding example of human endeavour. 3.Mary试图找到恰当的语言来表达她对老师的感激。(grope)

Mary groped for the appropriate words to express her indebtedness to her teacher. 4.学校校长以平易的话语向年轻人传递了富有挑战性的信息。(convey)

The school principal's plain words conveyed a message of challenge to the young people. 5.不要胡乱摆弄电线,要不然会引起电线短路。(tamper with)

Don't tamper with the wires, or you may cause a short circuit.

6.他自以为在竞争中可以战胜任何对手,但是过分的自信使他失败了。(fail vt.)

He thought he could beat everyone at the competition, but his excessive self-confidence failed

him.

7.他说的话似乎简单明了,但是其中暗含的意思我们没能理解。(fathom)

What he said seemed simple and clear, but the meaning implied we could hardly fathom. 8.他试图把小组漫无目的的谈话引导到一些有建设性的话题上去。(steer)

He tried to steer the group's random talk towards some constructive subjects.

Unit 4

.

1.你能理解他那夸夸其谈的长篇大论的意义吗,(make out)

Can you make out the meaning of his long-winded harangue?

2.他正在为考试结果担忧,因此根本没用心听访问教授的讲课。(not in the least)

Being worried about his exam results, he was not in the least attentive to the visiting professor's lecture.

3.是儿童还是成人能更容易地在短期内学会一门外语的基础知识,这是一个有

争议的问题。

(rudiments)

Is it easier for a child or a grown-up to acquire the rudiments of a foreign language in a short period of time? This is a controversial question.

4.他所说的关于短训班的事对你有吸引力吗,(appeal to)

Did what he said about the short-term training course appeal to you?

5.史蒂夫?乔布斯的传记鼓舞着他在研究工作中作出更多有创意的努力。(inspire)

The biography of Steve Jobs inspired him to greater creative efforts in doing research. 6.对西部贫困地区没有机会接受正常教育的孩子我们应该不闻不问吗,(indifferent)

Should we be indifferent to the children who are denied the opportunity of a normal education in the impoverished regions in the west?

7.校委会最近作出的决定对我们的课程设置没有什么影响。(bear on)

The decision made recently by the school board had little to bear on our curriculum. 8.这条船造得很牢固,经得起任何风暴的袭击。(withstand) The ship was so strongly built that it can withstand any storm.

Unit 5

1.无法回避的严酷现实浇灭了他们对美好未来的浪漫憧憬。(dispel)

The harsh reality they could not evade dispelled all their romantic hopes for a rosy future. 2.由于不可预料的天气,我们的运动会将延期到下周举行。(postpone)

Our sports meet will be postponed to next week because of the unpredictable weather. 3.凡是来参观展览会的人,不论是谁都必须出示他,她的身份证。(no matter)

Every visitor to this exhibition must show his / her identity card no matter who he / she is. 4.旧城中心的改造计划要得到市政府的批准。(be subject to)

The renovation plan for the old city centre is subject to the approval of the municipal government. 5.一次又一次的挫折和失败并没有使他的希望破灭。(wither)

The experience of repeated setbacks and failures did not wither away his hopes. 6.电子邮件传递信息又快又便利,已经在相当大的程度上替代了传统的邮递。(replace)

E-mail is so quick and convenient in sending messages that it has already replaced traditional mail service to a large extent.

7.看到长城使他产生一种惊讶的感觉。(evoke)

The sight of the Great Wall evoked a sense of wonder in him.

8.质量控制工具的保养是会很昂贵的。(maintenance)

The maintenance of quality-control instruments can be very costly.

Unit 6

1.如果对这台器械有不清楚的地方,你可以写信到我们总公司去询问。(address)

If there is anything you are not clear about the device, address

your inquiry to our head office. 2.在执行计划之前,我们最好把它的每一个方面考虑仔细,看看是否切实可行。(scrutinize)

Before we put the new plan into practice, we had better scrutinize every aspect of it to make sure that it is practicable.

3.新的规章执行后,我们预期这地区的治安情况会有好转。(a change for

the better)

We expect that there will be a change for the better in the security situation of this area after the new regulations are implemented.

4.不要把他的话当真。他不过是开个玩笑而已。(literally)

Don't take his words literally. He's just cracking a joke.

5.在农业中应用固氮作用(nitrogen fixation)的前景良好。(prospect)

The prospect of employing nitrogen fixation in agriculture is promising.

6.他想发明一种不留痕迹的涂改液,但却以失败而告终。(contrive)

His attempt at contriving a correcting fluid which leaves no marks

on paper ended in failure. 7.那个外国人不会说汉语,他用手势表达他的要求,但是无法把意思表达出来。(get sth.

across)

The foreigner who did not speak Chinese gestured to make a request, but he just couldn't get his idea across.

8.他不考虑这件事多么紧迫而断然拒绝,不留一丝余地。(once and for all)

Without considering the urgency of the matter, he gave us a flat refusal, once and for all.

Unit 7

1. 他怪异的行为有悖于一般的良好行为规范。(run counter to)

His peculiar behaviour runs counter to the popular concept of good conduct. 2.可以肯定的是,历史上鲜有人能同时在科学和数学领域的成就比牛顿更突出。(impact)

What is certain is that few people in history have created a greater impact than Newton on the development of both science and mathematics.

3.你不该嘲笑孩子的失败,应该鼓励他们再去尝试。(deride)

You are not supposed to deride children for their failures; you should encourage them to try again, instead.

4.在Judy毕业典礼那天,她的叔叔婶婶以丰盛的晚餐来款待她。(sumptuous)

On her graduation day, Judy was treated to a sumptuous dinner by her uncle and aunt. 5.对于他在公司的过往表现,没有人有什么不满。(with respect to)

With respect to his past record in the firm, no one has anything to complain about. 6.他们的自由与我们的自由息息相关,我们不能单独行动。(inextricably)

Their freedom is inextricably bound to ours. We cannot act alone.

7.我年迈的叔祖母不习惯使用那些市场上盛行的一次性物品。(disposable)

My aged great aunt is not used to the disposable goods which flood the market today. 8.他在考试中作弊被抓住后,名字马上被从应考者名单上删去。(eliminate)

His name was immediately eliminated from the list of candidates

after he was caught cheating in the exam.

Unit 8

1.他企图影射John是肇事者,结果是徒劳的。(insinuate, futile)

His attempt at insinuating that John was the culprit turned out to

be futile. 2.每当未能完成期望他做的事时,他都善于临时编个借口来为自己开脱。(improvise)

He is very clever at improvising excuses each time he fails to do what is expected of him. 3.他的西藏之行可以让他想参观布达拉宫的愿望如愿

以偿了。(gratify)

His trip to Tibet may well gratify his desire to see the Potala Palace. 4.这家公司人力资源雄厚,足以应对其他大公司的挑战。(command) This corporation commands distinguished human resources, rich enough to meet challenges from other big corporations.

5.我认为这恐怕不是我们双方都能接受的变通办法。我们难道想不出一个更好

的方案来处理

这个问题,(alternative)

I don't think that could be an acceptable alternative for both of us. Can't we come up with a better one for this problem?

6.总爱胡思乱想和动不动就心血来潮都是有害的。(caprice)

It is harmful to indulge in whims and caprices.

7.对不属于你的东西不要有非分之想。(lay one's hands on; be entitled to)

Try not to lay your hands on anything that you are not entitled to.

8.他没来参加竞赛,很可能把这件事全给忘了。(it may well be that)

He did not come to the competition. It may well be that he had forgotten all about it.

Unit 9

1.比赛的结果不仅取决于球员的个人技术,还取决于全队所有球员能否把握好

时机。(timing)

The outcome of the game depends not just on the skills of individual players but also on the timing of all the players of the team.

2.接下来我想问的是,我们如何维持一个恒定的自我呢,(self-identity)

What I want to ask next is how we could sustain a constant self-identity. 3.从迷梦中醒悟过来之后他为自己所做的蠢事感到可耻。(infatuation) He felt ashamed of himself for the foolish things he had done when

his infatuation was over. 4.皮肤科医生告诫人们要小心阳光的直射,因为会有

患皮肤癌的危险。(warn)

Skin doctors warn people to be careful with direct sun exposure

because of the risk of skin cancer.

5.她的头部伤得很厉害,但是她最终还是爬出了窗口。(manage to)

Her head was seriously injured, but she eventually managed to climb

out of the window. 6.我们该怎么做才能使我们的展览摊位比别人的更突出

呢,(stand out)

How can we make our exhibit booth stand out from the others?

7.他设法冒充一名绅士,但每个人都知道他只是一个暴发户。(pass for)

He tried to pass for a gentleman; but everyone knew he was just an upstart. 8.他强调说,政界人士和媒体评论员都应该在言辞上有所冷静。(rhetoric)

He stresses that both politicians and commentators in the media need to cool their rhetoric. 文案编辑词条

B 添加义项 ?

文案,原指放书的桌子,后来指在桌子上写字的人。现在指的是公司或企业中从事文字工作的职位,就是以文字来表现已经制定的创意策略。文案它不同于设计师用画面或其他手段的表现手法,它是一个与广告创意先后相继的表现的过程、发展的过程、深化的过程,多存在于广告公司,企业宣传,新闻策划等。

基本信息

中文名称

文案

外文名称

Copy

目录

1发展历程

2主要工作

3分类构成

4基本要求

5工作范围

6文案写法

7实际应用

折叠编辑本段发展历程

汉字"文案"(wén àn)是指古代官衙中掌管档案、负责起草文书的幕友,亦指官署中的公文、书信等;在现代,文案的称呼主要用在商业领域,其意义与中国古代所说的文案是有区别的。

在中国古代,文案亦作" 文按 "。公文案卷。《北堂书钞》卷六八引《汉杂事》:"先是公府掾多不视事,但以文案为务。"《晋书?桓温传》:"机务不可停废,常行文按宜为限日。" 唐戴叔伦《答崔载华》诗:"文案日成堆,愁眉拽不开。"《资治通鉴?晋孝武帝太元十四年》:"诸曹皆得良吏以掌文按。"《花月痕》第五一回:" 荷生觉得自己是替他掌文案。"

旧时衙门里草拟文牍、掌管档案的幕僚,其地位比一般属吏高。《老残游记》第四回:"像你老这样抚台央出文案老爷来请进去谈谈,这面子有多大!"夏衍《秋瑾传》序幕:"将这阮财富带回衙门去,要文案给他补一份状子。"

文案音译

文案英文:copywriter、copy、copywriting

文案拼音:wén àn

现代文案的概念:

文案来源于广告行业,是"广告文案"的简称,由copy writer翻译而来。多指以语辞进行广告信息内容表现的形式,有广义和狭义之分,广义的广告文案包括标题、正文、口号的撰写和

对广告形象的选择搭配;狭义的广告文案包括标题、正文、口号的撰写。

在中国,由于各个行业发展都相对不够成熟,人员素质也参差不齐,这使得"文案"的概念常常被错误引用和理解。最典型的就是把文案等同于"策划",其实这是两种差别很大,有着本质区别的工作。只是由于文案人员常常需要和策划人员、设计人员配合工作,且策划人员也需要撰写一些方案,这使得很多人误认为文案和策划就是一回事,甚至常常把策划与文案的工作会混淆在一起(这也和发源于中国的"策划学"发展不够成熟有关)。

广告文案

广告文案

很多企业中,都有了的专职的文案人员,只有当需要搞一些大型推广活动、做

商业策划案、写可行性分析报告等需求量大的项目时,才需要对外寻求合作。以往一般企业都会找广告、文化传媒等公司合作。这些公司一般都有专业的文案、设计团队,经验也相对丰富,但因为业务量大,范围广泛,在针对性方面会较为薄

弱。随着社会经济不断发展,对专业文案的要求更加严格,逐渐衍生了一些专注于文字服务的文案策划公司。这类企业发展速度很快,大多数都是从工作室形式转型而来,也有从文化传播机构独立出来的。

随着中国广告业二十余年的迅猛发展,广告公司的经营范围,操作流程,工作

方式都在变化,文案的角色由无闻转为配角,现正昂首阔步走向台面,成为主角,从前一则广告多是由设计出计划,再配图之后,文案轮为完稿,一则广告的计划多是由文案与美工共同完成,然后各自分工。说起文案的地位,日本是从1992年意

识到文案的重要性,台湾是1998年。2002年,大陆的一些中大型广告公司的老总

几乎都在垂叹,好的文案太少了。好的文案往往愿意扎堆,从全国形式来看,这股潜规则正逐渐由华南广告重镇广州向华东中心上海转移。

折叠编辑本段主要工作

撰写报纸广告、杂志广告、海报; 撰写企业样本、品牌样本、产品目录; 撰写

日常宣传文案白领一族

文案白领一族

单页、各类宣传小册子; 撰写DM直邮广告,包括信封、邮件正文; 撰写电视

广告脚本,包括分镜头、旁白、字幕; 撰写电视专题片脚本; 撰写电视广告的拍摄清单; 撰写广播广告; 将海外版广告文案作汉化(翻译); 撰写广告歌词,或汉化(翻译)外文歌词; 撰写各种形式的网络广告; 为网站栏目命名; 撰写网站内部文案; 撰写手机短信广告; 撰写各类广告作品的创意阐述; 撰写广告口号; 撰写产品包装文案,包括:品牌名、使用说明、产品成分等; 为产品或品牌命名,并作创意阐述;

为路演或活动命名,并作创意阐述; 撰写活动请柬及活动现场宣传品上的文字; 为各种礼品命名,并作创意阐述; 为专卖店命名,并作创意阐述; 撰写商店的橱窗或店内POP物料文案; 撰写软文、新闻式、故事式、评论式; 撰写策划书,或协助策划人员优化、润色方案文字; 协助客户企业内刊的编辑,提供主题方向,审核文字。不同的环境对文案撰稿人有着不同的锤炼和要求。

折叠编辑本段分类构成

从现有的文案分类有很多种,按照4A标准,一般有四类:助理文案(ACW),文案(CW策划文案

策划文案

),高级文案(ACW),资深文案(SCW),其中稍微要区别的是高级文案与资深文案,前者要求的是文案的撰写能力,而后者不仅仅是文案的撰写能力还包括做文案的年资。有些4A公司设有文案主任(CE)一职,大体上与文案职责类似,有时候负责专项。另外有些个别公司还配有首席文案的职位(CCW),文案功力凤毛麟角,虽不具领导才能,但有的首席文案拿的工资却比创意总监还要高。大部分国内广告公司文案的种类繁杂,有房地产文案、创意文案、企划文案、品牌文案等。

文案是由标题、副标题、广告正文、广告口号组成的。它是广告内容的文字化表现。在广告设计中,文案与图案图形同等重要,图形具有前期的冲击力,广告文案具有较深的影响力。

广告标题:它是广告文案的主题,往往也是广告内容的诉求重点。它的作用在于吸引人们对广告的注目,留下印象,引起人们对广告的兴趣。只有当受众对标语产生兴趣时,才会阅读正文。广告标语的设计形式有:情报式,问答式、祈使式、新闻式、口号式、暗示式、提醒式等。广告标语撰写时要语言简明扼要,易懂易记,传递清楚,新颖个性,句子中的文字数量一般掌握在12个字以内为宜。

广告副标题:它是广告方案的补充部分,有一个点睛的作用。主要表现在对标题的补充及让人感觉,前面的不懂,在这里全部让人了解。

广告正文:广告正文是对产品及服务,以客观的事实、具体的说明,来增加消费者的了解与认识,以理服人。广告正文撰写使内容要实事求是,通俗易懂。不论采用何种题材式样,都要抓住主要的信息来叙述,言简易明。

广告口号:口号是战略性的语言,目的是经过反复和相同的表现,以便名域其他企业精神的不同,使消费者掌握商品或服务的个性。这以成为推广商品不可或缺的要素。广告口号常有的形式:联想式、比喻式、许诺式、推理式、赞扬式、命令式。广告口号的撰写要注意简洁明了、语言明确、独创有趣、便于记忆、易读上口。

所谓广告文案是以语辞进行广告信息内容表现的形式。广告文案有广义和狭义之分,广义的广告文案就是指通过广告语言、形象和其他因素,对既定的广告主题、广告创意所进行的具体表现。狭义的广告文案则指表现广告信息的言语与文字构成。广义的广告文案包括标题、正文、口号的撰写和对广告形象的选择搭配;狭义的广告文案包括标题、正文、口号的撰写。

折叠编辑本段基本要求

1)准确规范、点明主题

准确规范是文案中最基本的要求。要实现对广告主题和广告创意的有效表现和对广告信息的广告文案

广告文案

有效传播,首先要求广告文案中语言表达规范完整,避免语法错误或表达残缺。其次,广告文案中所使用的语言要准确无误,避免产生歧义或误解。第三,广告文案中的语言要符合语言表达习惯,不可生搬硬套,自己创造众所不知的词汇。第四,广告文案中的语言要尽量通

俗化、大众化,避免使用冷僻以及过于专业化的词语。

2)简明精炼、言简意赅

文案在文字语言的使用上,要简明扼要、精练概括。首先,要以尽可能少的语言和文字表达出广告产品的精髓,实现有效的广告信息传播。其次,简明精练的广告文案有助于吸引广告受众的注意力和迅速记忆下广告内容。第三,要尽量使用简短的句子,以防止受众因繁长语句所带来的反感。

3)生动形象、表明创意

文案中的生动形象能够吸引受众的注意,激发他们的兴趣。国外研究资料表明:文字、图像能引起人们注意的百分比分别文字是35%, 图像是65%,文案创作时采用生动活泼、新颖独特的语言的同时,附助以一定的图像来配合。

4)优美流畅、上口易记

文案是广告的整体构思,对于由其中诉之于听觉的广告语言,要注意优美、流畅和动听,使其易识别、易记忆和易传播,从而突出广告定位,很好地表现广告主题和广告创意,产生良好的广告效果。同时,也要避免过分追求语言和音韵美,而忽视广告主题,生搬硬套,牵强附会,因文害意。

折叠编辑本段工作范围

策划文案和创意文案

一)策划文案:工作主要是将策划工作人员的策划思路形成文字。毋庸置疑,公司很多策划人员均有很强的策划水平和丰富的策划经验,但有时候手上同时进行几个案子,同时时间又比较紧的情况下,文案可以在充分理解策划意图的情况下帮助策划人员完成策划方案的写作。这其中有几个内容:

1.必须充分了解本案的运作背景,包括宏观市场信息和微观市场动态。

2.掌握整个策划的战略指导思想。

3.以通俗易懂、言简意赅的论述方式将策划思想反映在字里行间。

4.到比较专业的问题或障碍的时候,应及时与策划人员沟通,保证策划方向的一致性。

5.贯彻战略方针的同时,也可就战略思想的表达方式和文字提述上提出一些合理化建议,从而更好地展现策划的战略核心点。

二)创意文案:主要是将广告作品的表现及形式用完整的文字表达出来,其中,除了产生画面的构想之外,还包括广告语言的表现内容(如平面的标题、引文、正文、随文,广告语等,

影视的音效、旁白、字幕、广告语等)。其中至关重要的就是新颖的创意和传神的文字表现。而这些智慧的闪光绝对不是拍一下脑门子就能出来的。这其中包括了以下内容:

1.通过各个层面,特别是swot方面深入理解,从而找出项目的核心优势。

2.把握目标消费群的心态。

3.掌握宏观政策及大市场对项目本身的影响。

4.场策划人员和设计人员保持密切联系,随时沟通。

5.市场上类似房产项目的文案及创意,力求全面加以突破。

6.获悉开发商对文案创作的要求,调整文字内容和形式。

折叠编辑本段文案写法

商家要吸引、留住消费者必须注重细节的提高和改善,而其中,文案就是不可忽视的一大细节。下面是一些能吸引买家的写文案方法:

折叠九宫格思考法

拿一张白纸,用笔先分割成9宫格。中间那格填上你的商品名,接下来开始在其它8格填上可以帮助此商品销售的众多可能优点。这是强迫创意产生的简单练习法,我也常用这种方式构思出企划案或演讲PPT的结构。

折叠要点衍伸法

把该商品型录上的商品特点照抄下来,然后每个要点后面加以延伸。如果你真的很懒,照抄型录商品卖点也可,但文字会比较没有人味,说服力道会稍差。

折叠三段式写作法

这是仿新闻学中"倒三角写作法"。第一段,请精要地浓缩全文的销售话术,因为多数人都没耐心看全文。第二段,请依照型录要点衍伸法,逐一说明该商品的众多特色。到底是点列还是一段长文章较好,要看你的文字功力。文字功力欠佳就点列式写出卖点即可。最后一段是「钩子」,主要任务是要叫人【Buy Now】,所以一般是强化商品USP(Unique Selling Point,独特销售卖点)、价格优势或赠品。

折叠编辑本段实际应用

市场研究

没有正确的市场导向,任何文案或创意都是天马行空的奇思怪想。的确,再优美的文字用在

不适宜的场合中都可能导致整个策划执行的失败。一篇优秀的文案,一定是在对市场有深入的了解后方能下笔的。例如不同地区的经济发展水平、文化构成、风土人情、产业结构比重等等皆有很大差异,同一地区不同年龄、阶层人士的世界观、思维观、道德观和价值观也参差不齐,加上特定环境、特定历史背景或政策规文赋予某些项目的特殊意义,都会对文案产生深远的影响。所以无市场,文案便如枯井之蛙,其作品不仅缺乏远见,生命力也极为低下。

沟通与互助

在创作一幅作品时,常常发生这种情况:设计人员与文案人员一开始没有很好的沟通;结果是设计人员设计出来的作品文案看来好像是曲解了原意,而将文案配上去时候,设计人员又认为文案的风格与画面差入甚大。矛盾自然就出现了。其实文案和设计,乃至市场、企划、媒体等各部门工作人员都应随时保持高效的沟通。通篇来看,文案的工作是将市场的调查分析结果作为其创作的翔实论据、企划

的核心思想作为其创作的指引方向,媒体投放的渠道作为其创作的特定模式,设计排版作为其创作的具体表现。因此,每一个环节都是动态维系着的。在做一个文稿之前,与各个部门广泛沟通,并做到互爱互助,才能在一个凝聚力超强的团队中展现出自己独特的个性和才华文案编辑词条

B 添加义项 ?

文案,原指放书的桌子,后来指在桌子上写字的人。现在指的是公司或企业中从事文字工作的职位,就是以文字来表现已经制定的创意策略。文案它不同于设计师用画面或其他手段的表现手法,它是一个与广告创意先后相继的表现的过程、发展的过程、深化的过程,多存在于广告公司,企业宣传,新闻策划等。

基本信息

中文名称

文案

外文名称

Copy

目录

1发展历程

2主要工作

3分类构成

4基本要求

5工作范围

6文案写法

7实际应用

折叠编辑本段发展历程

英语句子翻译大全

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初级中学英语句子翻译全套汇编

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从现在开始你就是我的搭档了。From now on you are my partner. 那个聪明的小孩会从1数到100. The clever child can count from 1 to 100. 人与自然和平相处时必须的。 Man and nature live in peace when necessary. 厨师们正在为晚餐做准备。 The chefs are preparing for dinner. 你能告诉我什么地方下车吗? Can you tell me where to get off? 快点,坐上那辆公交车。 Come on, sit on the bus. 那个电话没有接通。 The phone is switched on.

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经典英语句子_经典语句

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美式英语常用口语集锦 篇一:美语口语集锦一 美语口语集锦(一) 1. It's up to you. 由你决定,你做主。(懒人常用语) 2. For here or to go? 在这儿吃还是打包带走。(快餐店用语) 3. I wasn't born yesterday. 我又不是三岁小孩。(别当我是傻子) 4. What do you do for relaxation? 你平时做什么消遣?(for relaxation高大上的表达法) 5. Take your time. 慢慢来,别着急。 6. So far so good. 目前为止,一切都好。 7. That's not like him. 那不像是他的风格。(太easy了吧,都不用style就搞定了) 8. Can you keep an eye on my bag? 帮我看一下包好吗? 9. I couldn't help it. 我没办法。(爱莫能助,区别于cannot help doing something,忍不住做某事)10. We're in the same boat. 我们处境相同。(上了同一条贼船) 11. It's out of the question. 这是不可能的。(区别于短语out of question 没问题) 12. Do you have any openings? 你们有空缺吗?(opening=vacancy指职位的空缺) 13. Think nothing of it. 别放在心上。(安慰语) 14. I'm not myself today. 我今天心神不宁。(魂已不在身上了) 15. I have a sweet tooth. 我喜欢吃甜食。(连牙齿都是甜的,离蛀牙不远了) 16. Don't beat around the bush. 别拐弯抹角了。 17. It's up in the air 尚未确定。(决定仍在空中飘) 18. Don't get me wrong.

英语口语巧用 英语翻译常用语句

由于时间紧迫而匆忙行事的习惯用语 今天要讲的习惯用语都是用来描述“由于时间紧迫而匆忙行事”的。第一个是:slapdash。 这是个合成词,由slap和dash两部分组成。Slap最常用的意思是拍击巴掌,这当然是即刻间进行的行动,而dash这个词也常指某种来去匆匆的行动,所以这两个词合在一起必然是说一种匆忙的事儿了。 Slapdash可以用来描绘各种各样的事情,比如房屋建筑、汽车修理或者业务规划、论文写作等。我们来看个例子来体会slapdash这个习惯用法的确切意思吧。 As soon as I opened the front door, the doorknob came off in my hand. And it got worse! The more I walked around and looked, the more I realized what a poor, slapdash job the builders had done. 我一开前门,门把手就掉了下来。接下来的情况甚至更糟。我在房子里四处观看,越看越明白那些建筑工人只是马马虎虎地装修了一下。 这段话里的slapdash是修饰job这个名词的形容词,但是slapdash也可以当名词或者动词用。例如这个验收房子的人可以这样说那些建筑工人:The builders had done the job with slapdash.或者The builders slapdashed through the job. 这两句话的意思都是“建筑工人马虎了事”。 第二个表示匆忙行事的习惯用语: slap together。这个习惯用语跟slapdash不同的地方在于: slapdash带有急匆匆而草率从事的含义,而slap together却绝对没有因快就马虎的意思。 我们看个例子来探究一下slap together这个习惯用语的意思。这段话说的是美国内战期间的一次无人不知的演讲。有一天,忙于战事的林肯总统必须去宾西法尼亚州葛底斯堡镇为葛底斯堡国家公墓的落成典礼献词。这个国家公墓是为那些在葛底斯堡战役中的阵亡将士修建的。当时林肯只有坐火车的那几分钟时间作准备。那天的主要演讲人是一位著名的演说家,林肯要在他之后讲话,于是林肯在一个信封的背面匆匆写下了自己的讲话稿。 例句2: The little speech Lincoln slapped together was no more than three minutes long. But eve n today many Americans know it by heart, and it still echoes in the heart of the nation. 林肯匆匆写成的简单演讲还不到三分钟长,但是至今还有不少美国人能背诵这篇讲话,它仍然能在很多人心中引起共鸣。

高级英语句子翻译

1.这种方法的问题在于无法大规模地实践。不幸的是,在我们的地球上高尚的野蛮人和未被破坏的风景已越来越少;除了两极地区以外,已经没有开发的土地了。少数富有的乡绅还可以逃避现实去过田园生活——但总的来说迁徙的潮流是反向流动的。The trouble with this solution is that it no longer is practical on a large scale. Our planet,unfortunately , is running out of noble savages and unsullied landscapes ; except for the polar regions, the frontiers are gone. A few gentleman farmers with plenty of money can still escape to the bucolic life--but in general the steam of migration is flowing the other way. 2.在接下来的争斗中,他们越来越可怜、毫无办法和精疲力竭,而他却因对我的害怕而反抗疯狂到了惊人的程度。In the ensuing struggle they grew more and more abject , crushed , exhausted while she surely rose to magnificent heights of insane fury of effort bred of her terror of me . 3.在荷兰,安乐死已经被其医疗机构所接受,而且每年公开实行几千例。In Holland , mercy-killing is accepted by the medical establishment and openly practised a few thousand times each year . 4.如果我说做个黑人比做个妇女更糟糕,也许没有人对我的话提出质疑。为什么呢?因为众所周知,在美国存在着对黑人的歧视。而在美国存在着对妇女的歧视这一看法对于几乎所有的男人————恐怕还有大多数女人来说——仍然是不可思议的。If I said that being black is a greater handicap than being a woman , probably no one would question me . Why ? Because "we all know" there is a prejudice against black people in America. That there is prejudice against women is an idea that still strikes nearly all men--and, I am afraid, most women--as bizarre. 5.得知自己是那么令人讨厌的,他怀着一颗破碎的心匆匆赶回家里。When she got to know that she was despised, she hurried home heartbroken. 6.我从来没有问过为什么她单单关注我,也从没有想过或许是妈妈请她开导我一下。我只关心她曾为我做点心吃,为我朗读过她心爱的书。I didn't question why she had singled me out for attention, nor did it occur to me that Mama might have asked her to give me a little talking to . All I cared about was that she had made tea cookies for me and read to me from her favorite book. 7.如果能够集中精力做事情,即使最笨的人也能取得让人称羡的成绩。If the least gifted person will concentrate on things,he or she can make achievements that seem miraculous to people. 8.她告诉我对无知绝不能宽容,但应理解未受过教育的人。She said that I must always be intolerant of ignorance but understanding illiteracy. 9.她觉得自己能够十分在行地不动声色地听别人的谈话,十分在行地利用别人在她周围谈话的时机短暂地介入别人的生活。She had become really quite expert, she thought, at listening as though she didn't listen, at sitting in other people's lives just for a minute while they talked round her. 10.当这个富有的国家里没有孩子饿着肚子上床睡觉时,我也许会回去教书。When there are no children going to bed hungry in this rich nation, I may be ready to go back to teaching. 11.这个孩子脸上没有任何表情,用冷默的目光死死盯着我,像要把我吃掉似的。The child was fairly eating me up with her cold, steady eyes, and no expression on her face whatever.

地道美式英语高频短语2 中英对照

Lesson 2 Bob Returns Home with Bad News 第2课鲍勃带着坏消息回家 Bob tells his wife Susan that he lost his job. Susan suggests that he start his own business. 鲍勃告诉妻子苏珊自己失业了。苏珊建议他自己创业。Susan: What’s the matter, dear? 苏珊:怎么了,亲? Bob: Susan, I got canned today at work. 鲍勃:苏珊,我今天上班时被老板炒了。 Susan: But Bob, you were Peter’s right-hand man! 苏珊:鲍勃,你曾经可是皮特的得力助手啊! Bob: Yes, and he stabbed me in the back. 鲍勃:对呀,他在背后捅了我一刀。 Susan: Keep your chin up. Maybe he’ll change his mind and take you back. 苏珊:振作点。也许他会改变主意,让你回去呢。 Bob: When pigs fly! Once he makes up his mind, he never changes it. Besides, I told him off. 鲍勃:休想!他一旦打定主意,绝不会反悔。另外,我把他骂了一顿。Susan: Look on the bright side: you won’t have to set eyes on Peter ever again. 苏珊:看开点:你再也不用看到皮特了。

基础英语(综合教程)2课后句子翻译

Unit1: 1.那部关于古代战争的电影采用了先进的技术,令观众仿佛身临其境。(illusion)Thanks to modern technology, the film about that ancient battle gives the audience the illusion of being on the battlefield themselves. 2.在那场大火中,整个古城毁于一旦,但是这块石碑却幸运地保存了下来。(devastate)That ancient city was devastated by the fire, but fortunately the stone tablet survived. 3.他们看了那段录像,听了那位妇女的讲述,心里充满了对那位地震孤儿的同情。(fill with)The videotape and the story by the woman filled them with sympathy for the child who had become an orphan in the earthquake. 4.那场大地震中,我们听到过太多太多教师的事迹,他们拒绝离开学生自己逃生,献出了 自己的生命。(leave behind) In that earthquake, we heard many stories of teachers who had refused to leave their students behind and laid down their lives. 5.豫园的建造始于1558年,但由于资金短缺时建时停,1578年才建成。(off and on)The construction of the Yu Yuan Garden began in 1558, but it was not completed until 1578 because building went off and on for lack of money. 6.1980年我遇到她时,她刚从国外读完硕士回来。(meet up with) In 1980, when I met up with her, she had just returned from abroad with a master’s degree. 7.这是我第一次来纽约,但我还是设法找到了那家小公司。(find one’s way to) It was my first visit to New York, but I managed to find my way to the little firm. 8.在电影界要达到顶峰时非常困难的,但是作为一名导演谢晋做到了。(make it) It is hard to make it to the top in the movie industry, but as a director Xie Jin did it. U2: 1.如今许多爱慕虚荣的年轻人,尽管还不富裕,但却迷上了漂亮的小汽车。(vain, be obsessed with) Many vain young people are obsessed with fancy cars despite the fact that they are not rich enough to afford them. 2.当他的婚外恋被妻子发现后,他们的婚姻终于破裂了。(affair, fall apart) Their marriage finally fell apart when his affair with another woman was found out by his wife. 3.那位艺术家为了获得创作的灵感,在农村住了三年,放弃了生活上的许多享受。 (inspiration, deny oneself something) For artistic inspiration, the artist lived in the country for three years, where he denied himself

经典句子翻译100句

精心整理经典句子翻译(一)NAME____ 1. 在这个迅速发展的世界里,对每个人来说,学好英语是非常重要的。 ___________________________________________________________________________________ 2. 你工作越努力,你取得的进步就越大。 ___________________________________________________________________________________ 3. 记忆新单词最好的方法是每天操练这些单词。 ___________________________________________________________________________________ 4. 直到他考试失败他才意识到努力工作的重要性。 ___________________________________________________________________________________ 5. 大家应该尽可能的多读书。 ___________________________________________________________________________________ 6. 我们应该充分利用好时间去做有用的、富有成效的事。 ___________________________________________________________________________________ 7. 我们应该养成一个好习惯,明智地利用时间。 ___________________________________________________________________________________ 8. 在过去的10年里,我们学校发生了巨大的变化。 ___________________________________________________________________________________ 9. 我感觉我会是你们公司所需要的人。 ___________________________________________________________________________________ 10. 就我而言,我赞同…的观点 ___________________________________________________________________________________ 11. 在校园内,学生拥有手机的趋势在不断增长。 ___________________________________________________________________________________ 12. 我期待与你早日相见。 ___________________________________________________________________________________ 13. 如果你有什么问题和请求只管跟我说。 ___________________________________________________________________________________ 14. 毫无疑问,玩电子游戏正在成为影响学生学习的最大问题。 ___________________________________________________________________________________ 15. 显然,早该采取一些积极的措施来解决问题。 ___________________________________________________________________________________ 16. 听音乐能让我们感到放松。 ___________________________________________________________________________________

常用旅游英语语句及基础词汇必备学习

美式论文、报告写作技巧 编者按:美式教育的特点即是课程内容强调学生参与及创新运用,因此,报告便成了常见的考核学生学习成果的方式,比如实验报告、学期报告、专题报告、研究报告及论文(含毕业论文)等。研究生presentation 及seminar 的机会更是占很大的比重,有些甚至占学期成绩很大比例。如何完成报告、论文同时得到良好的成绩,是本文提供给有志留学的有心人参考的目的。 美国大学生由於自小已养成自动寻找答案习惯,在启发式的教育环境下,写报告、论文对他们来说比较不陌生,虽然专业知识上美国学生不见得比外籍学生强,但是表达能力由於自小培养,加上英语能力的优势,常比外籍学生在报告、论文方面有较隹的利基。反之中国学生比较缺乏报告写作的训练,因此如果在留学过程中无法适应美式教育会比较辛苦,其实论文、报告的写作要领其实不难,只要把握技巧就可水到渠成。 通常论文由篇首(Preliminaries),本文(Texts)以及参考资料(References)三部分构成;而这三大部分各自内容如下: (一) 篇首: 封面(Title) 序言(Preface) 谢词(Acknowledge) 提要(Summary) 目录(Tables and Appendixes) (二) 本文: 引言(Introduction) 主体,含篇(Part)、章(Chapter)、节(Section) 、以及注释(Footnotes) (三)参考资料: 参考书目(References or Bibliography) 附录资料(Appendix)。 进行论文或报告写作之前,先要确定想要表达的主题,主题确定后,将其具体表达,即为题目。题目可以提供研究者: 一.研究的方向 二.研究的范围 三.资料搜集的范围 四.预期研究成果 通常在确定题目之後就开始找资料从事研究,建议在找资料之前最好去问教授有哪些参考资

基础英语(综合教程)1课后句子翻译

U1: 1.他对这次面试中可能提到的问题做好了准备。(confront) He has well prepared answers to the questions that he might confront with in the interview. 2.他悲惨的遭遇深深打动了我们,使我们几乎哭出声来。(touch) His sad story touched us so deeply that we nearly cry. 3.他们俩手挽着手沿着河边散步,有说有笑。(hand in hand) They walked hand in hand along the river, chatting and laughing. 4.听到这令人激动的消息之后,他眼睛里涌出欢乐的泪水。(well up) Tears of joy welt up in his eyes after hearing this exciting news. 5.上海人容易听懂苏州话,因为上海话和苏州话有许多共同之处。(in common) The people of SH can understand Suzhou hua easily as they have many things in common. 6.亨利和妻子正在考虑能不能在3年内买一幢新房子。(look into) Henry and his wife are looking into the possibility of buying a new house. 7.女儿再三请求到国外去深造,他最终让步了。(give in to) He finally gave in to his daughter repeated request studying abroad. 8.我们在动身去度假之前把所有的贵重物品都锁好了。(lock away) We have locked all the expensive things away before leaving for the holiday. 9.虽然咱们分手了,但我希望咱们依然是好朋友,像以前一样互相关心,互相帮助。(part)Although we have parted from each other, I hope we will remain good friends to care and help each other just like we did in the past. 10.在紧急关头,军长召集全体军官开会,制定新的克敌战略战术。(summon) At that critical moment, the army leader summoned all the officers to work out strategies and tactics to fight with enemies. U2: 1.一个由外交部长率领的政府代表团昨天抵达南非,开始对该国进行为期3天的友好访问。 (head) A government delegation headed by foreign minister arrived in South Africa yesterday,and began a 3-day friendly visit the country. 2.看看这些讽刺社会弊端的漫画实在好笑。(awfully funny) It’s awfully funny to see these comics about irony social drawbacks. 3.计算机是最有用的教学工具之一,所有的功课以及所有的问题和答案都可在屏幕上显示 出来。(show on a screen)

经典英语句子翻译

经典英语句子翻译 经典英语句子翻译 1、The most precious possession that ever comes to a man in this world is a woman's heart.在这个世界上,男人最珍贵的财产就是一个女人的心。 2、My heart is with you.我的爱与你同在。 3、I'll think of you every step of the way.我会想你,在漫漫长路的每一步。 4、Life is the flower for which love is the honey.生命如花,爱情是蜜。 5、You make my heart smile.My eyes are the stars over your window,Gazing affectionately at you every night.我的心因你而笑。我的目光就是你窗前的星星,每夜都在深情地注视着你。 6、T ake away love, and our earth is a tomb.没有了爱,地球便成了坟墓。 7、The soul cannot live without love.灵魂不能没有爱而存在。 8、Look into my eyes you will see what you mean to me.看看我的眼睛,你会发现你对我而言意味着什么。 9、No words are necessary between two loving hearts.两颗相爱的心之间不需要言语。

10、Love is the greatest refreshment in life.爱情是生活最好的提神剂。 11、Love is like the moon, when it does not increase, it decreases.爱情就像月亮,不增则减。 12、Where there is great love, there are always miracles.哪里有真爱存在,哪里就有奇迹。 13、We cease loving ourselves if no one loves us.如果没有人爱我们,我们也就不会再爱自己了。 14、If equal affection cannot be, let the more loving be me.如果没有相等的爱,那就让我爱多一些吧。 15、Every day without you is like a book without pages.没有你的日子就像一本没有书页的书。 16、A heart that loves is always young.有爱的心永远年轻。 17、Love keeps the cold out better than a cloak.爱比大衣更能驱走寒冷。 18、Love is like a butterfly. It goes where it pleases and it pleases where it goes.爱情就像一只蝴蝶,它喜欢飞到哪里,就把欢乐带到哪里。 19、I need him like I need the air to breathe.我需要他,正如我需要呼吸空气。 20、Love never dies.爱情永不死。 21、When love is not madness, it is not love.如果爱不疯狂

剑桥商务英语高级句子翻译

3. 句子翻译 Directions: In this part, you will translate the following English sentences into Chinese. 1.Although the USA has only 5% of the world’s population, it is the largest consumer of energy by far, consuming 26%. This is not so surprising as it is the world’s largest industrialized economy. Indeed, 28% of the USA’s energy is consumed by transportation and nearly all this transport uses oil for fuel. 2.As the birth rate decreases and life expectancy increases, there will be shortages in the job market. Consequently, a lot of ex-employees who thought they had finished their careers at 60 will be called back to work. 3.As you can see sales rose rapidly over the first months leading up to the summer holiday period reaching a peak of nearly $30 million in July. It was in fact because we are due to launch our new editions in January and we wanted to clear out the old stock. 4.At that point, we decided to clear out our stock and started offering reductions in the retail price of bikes of up to 40%. The strategy worked amazingly well and resulted in a dramatic increase in sales, even though our margins fell. 5.Business are often too quick to embrace new technology in order to save money or gain a competitive advantage. But applying the same solution to all types of business is never a good idea. There are cultural factors. 6.Fundamental to the issue of motivation is the distinction between employee loyalty to the company and employee commitment. Employees feel loyal when they feel comfortable and well looked after: job security, reasonable conditions of pay, generous holiday entitlement, medical insurance and a good pension. 7.Process culture applies to companies which have strict power structures and strict job roles, such as insurance companies, banks and public services. Strategy and direction seem to take second place to organization and so they are often associated with bureaucracy. 8.The ABC Company is in a very healthy position. Apart from having a strong balance sheet, it has a very positive cash flow, which enables it to earn extra interest at the bank and to keep financing investment. 9.The fixed assets of a company are its buildings and equipment. As an investor you should pay particular attention to two kinds of current asset ―the stock and the accounts receivable. If the amount of stock is growing fast, then it could be that stock isn’t moving. If the accounts receivable figure is large, then the debtors aren’t paying their bills quickly enough. 10.To make good investment decisions, you need to understand the business you’re investing in. Knowing when to buy and when to sell depends not only on understanding the market in general but also the financial health of the company.

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