搜档网
当前位置:搜档网 › 外文翻译

外文翻译

外文翻译
外文翻译

Title of dissertation : Numerical Simulation and Analysis of Muffler

INTRODUCTION

When the social competition becoming more and more intense , people eagerly need a quiet environment for rest and living . As one main source of environment noise , automobile noise must be controlled strictly . Additionally , Fast living rhythm makes people more dependent on automobile and spending more time on it ,witch indicates that automobile has really become another rest place , As a result ,the reduction of automobile noise is more important to build a quiet rest condition in the automobile . There for , the automobile noise control is very necessary both to the outside environment and inside condition of automobile One important component of automobile noise is the exhaust noise of engine that controlled mainly by installed exhaust muffler . Muffler has two different effects on engine , one is to reduce the sound pressure of exhaust gas witch is defined as noise attenuation performance of muffler , the other is to depress the power and economy performance as the result of increasing exhaust resistance and back pressure witch is defined as power lost of muffler . The purpose of muffler design is to reduce its power lost possibly as well as keeping the necessary noise attenuation performance .Most of the muffler design methods developed earlier have dealt primarily with one-dimension-plane wave theory , designers' experience and experiment . One dimensional theory can not provide accurate analysis result because of the propagation of higher order modes of sound wave when higher analytic frequency is desired or the muffler is complicated . For the complicated project , neither it nor experience of designers can work efficiently with experiment , so these methods are of long design period and large design cost . As a contrast , three dimension numerical method can more accurately calculate the acoustic characteristic of complicated model on computer , also has the capability to easily analyze deferent designs in shorter time and find the best one to guide the experiment , so the process of product development is speeded and more resources is saved . In the present paper , the acoustic characteristic of muffler elements often adopted are studied

in SYSNOISE , a noise analysis software , and then , the muffler of DY110-9 motor cycle is analyzed particularly for attenuation performance , and several improved design are brought forth , in witch a new design method of muffler is developed .

1. MUFFLER TEST

First , the experiment is carried out to measure the dynamic and static acoustic performance of the muffler . In order to proceed the test in ordinary condition , a discrete sine-wave- sweep- frequency signal generator (fig . 1) is designed , and a sound generator for measurement is also made . It is proved by the test that this kind of signal generator can weaken the influence of disturbance noise , as a result , the precision of measurement in ordinary condition is improved .

图1

2. PERFORMANCE ANALYSIS OF BASIC MUFFLER ELEMENTS

FEM is applied respectively to study the performance of basic muffler elements such as Simple Expansion Can (SEC) , Helmholtz Resonator and Tuners , witch results are compared with theoretical solution to illuminate their characteristics . For a Simple Expansion Can , Fig 2 shows the TL contrast of numerical result ,theoretical results and test , witch validates SYSNOISE .

3. V ALIDATION OF MODEL AND IMPROVEMENT

This muffler's model shown in fig 3 is established in the pre-processor of FEM software ANSYS , and acoustic performance is analyzed in SYSNOISE . The prediction result is shown in fig 4 together with the test result . The consistence with each other validates the software selected for calculation .On the validation of the test , the muffler performance is analyzed deeply with the method of modal analysis and sound pressure map , then combined the control means of atmosphere stand wave in

long duct , several practical solution for improvement are brought forward . The improved result is shown in fig 5 .

图2

图3

4. CONCLUTION

In the present paper ,several conclusion can be obtained from the improvement analysis of this muffler :

1 . For the first time , the notion that melodiousness should be considered as one item of noise subjective evaluation is put forward . A new frequency band for melodiousness evaluation is also defined ,witch is applied in the following part to determine the target of muffler improvement design .

2 . In order to measure the muffler acoustic performance in the ordinary condition , test scheme is aimed at eliminating disturbance and improving test precision ,and necessary test instruments are made . In the present paper , it has been proved that even if proceeded in ordinary condition , as long as the proper test scheme considered more factors possibly , satisfied results can be obtained .

3 . The method of modal analysis and sound pressure map analysis is applied to investigate muffler performance for the first time , witch so successfully find the reason for straight through frequency of muffler that it can provide reasonable support for the improvement design of muffler .

4 . The control method of long duct atmosphere stand wave is for the first time applied in the muffler improvement design of muffler . the relative success makes it another method to control straight through frequency of muffler .In the present paper , together with the method of noise and vibration control ,FEM and BEM analysis are applied to develop a new muffler design method . This method is supplemented each other with experiment, and it is of some practical application value and popularized future .

Key Words : exhaust muffler NVH transmission lose modal analysis

消声器的数值仿真分析

引言

在社会竞争日益激烈的条件下,人们迫切地需要一个安静的休息和生活环境,作为主要环境噪声源的汽车噪声,一定要严格控制。此外,由于生活节奏的加快,人们对汽车的依赖越来越大,停留在汽车上的时间越来越长,这说明汽车已成为人们另一个休息场所,汽车噪声的降低对于营造车内安静的休息环境更为重要。因此,无论是车内还是车外,汽车噪声的控制是完全有必要的。发动机的排气噪声是汽车噪声的重要组成部分,该噪声的控制方法主要是加装排气消声器。消声器对原发动机主要产生了两方面的作用:其一,降低了排气噪声,这一作用又称为消声器的消声性能;其二,增加了排气阻力,提高了排气背压,从而降低了发动机的动力性和经济性,这一作用又称为消声器的功率损失。消声器设计的目的就是要在保证必要的消声性能的前提下,尽量降低消声器的功率损失。以往的消声器设计主要根据一维平面波理论、设计者的经验和试验,而在计算复杂消声器或分析频率较高时,由于高次模式波的出现,一维平面波的分析结果并不准确。对于复杂的消声器,一维平面波理论和经验设计都不能有效地支持实验工作,因此,这些方法的设计周期长、设计成本耗费大。同试验设计的方法相比,三维数值仿真的方法可以在计算机上更为准确地计算复杂模型,并可以在较短地时间内对多个设计方案进行分析计算,找到最佳的方案,为试验提供更为准确的参考,从而节省了资源的耗费,加快了产品开发的进程。本文利用商用噪声分析软件SYSNOISE,首先研究了基本消声结构的消声性能和规律,然后对DY110-9 型摩托车配装的消声器进行了性能分析和改进设计,从中探索了一种消声器设计的新方法。

1 消声器的测量实验

为在一般条件下进行消声器的测量,设计了如图 1 所示的离散型正弦波扫频信号发生器并自制了测量用声源。实践证明,这种信号发生器消弱了干扰噪声对测量的影响,提高了在一般条件下测量的精度。

图1

2 基本消声结构的性能分析

对于基本的消声结构,如简单扩张腔、赫尔姆霍茨共振腔和协调器,本文利用有限元的方法分别研究了它们的消声性能,在与理论解进行对比的基础上阐明了其消声规律。图2 是一简单扩张腔的数值解、理论解和实验结果的对比图,该图验证了SYSNOISE 计算软件的有效性。

3 消声器模型验证及改进设计

该消声器的计算模型是在有限元计算软件 ANSYS 的前处理器内建立的,如图3 所示。消声性能的计算分析是在噪声分析软件SYSNOISE 内完成的。计算结果与实验结果如图4 所示。计算与实验的结果基本吻合,证实了所建模型的有效性。在实验验证的基础上,运用模态分析和声压分布图相结合的方法,深入分析了该消声器的消声性能,并结合长管道空气驻波的控制方法提出了几种切实可行的改进方案,改进结果如图5 所示。

图2

图3

4 结论

通过该消声器的改进设计,得到以下结论。

1、本文首次提出了用音乐性作为噪声主观评价的指标的设想,并为此定义了新频程。在随后消声器的改进中,尝试了用新频程确定消声器改进设计的

目标。

2、为在一般条件下进行消声器的测量实验,设计了旨在排除干扰、提高测量精度的实验方案,并自制了必需的试验设备。实践证明,即使不再消声室中测量消声器,只要设计得当,考虑周全,也可以测得满意的实验数据。

3、本文把模态分析的方法用于消声器消声性能的分析,结合声压分布图的分析,准确无误地找到了消声结构产生通过频率地原因,为消声器的改进设计提供了科学依据。

4、本文首次把长管道内驻波的控制方法用于消声器的改进设计,取得了较好的成功,为消声器内通过频率的消除找到了新的方法。本文综合运用了有限元和边界元的分析方法,结合噪声与振动的控制理论和方法,探索了一种新的消声器设计方法。该方法同实验相辅相成,具有一定的使用价值和推广前景。

关键词:排气消声器,噪声、振动及声振粗糙度,传递损失,模态分析

市场营销策略外文文献及翻译

市场营销策略外文文献及翻译 Marketing Strategy Market Segmentation and Target Strategy A market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets. Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-market strategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency. The three alternative strategies for selecting a target market are market aggregation,single segment,and multiple segment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, a company still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entails

工业设计专业英语英文翻译

工业设计原著选读 优秀的产品设计 第一个拨号电话1897年由卡罗耳Gantz 第一个拨号电话在1897年被自动电器公司引入,成立于1891年布朗强,一名勘萨斯州承担者。在1889年,相信铃声“中央交换”将转移来电给竞争对手,强发明了被拨号系统控制的自动交换机系统。这个系统在1892年第一次在拉波特完成史端乔系统中被安装。1897年,强的模型电话,然而模型扶轮拨条的位置没有类似于轮齿约170度,以及边缘拨阀瓣。电话,当然是被亚历山大格雷厄姆贝尔(1847—1922)在1876年发明的。第一个商业交换始建于1878(12个使用者),在1879年,多交换机系统由工程师勒罗伊B 菲尔曼发明,使电话取得商业成功,用户在1890年达到250000。 直到1894年,贝尔原批专利过期,贝尔电话公司在市场上有一个虚拟的垄断。他们已经成功侵权投诉反对至少600竞争者。该公司曾在1896年,刚刚在中央交易所推出了电源的“普通电池”制度。在那之前,一个人有手摇电话以提供足够的电力呼叫。一个连接可能仍然只能在给予该人的名义下提出要求达到一个电话接线员。这是强改变的原因。 强很快成为贝尔的强大竞争者。他在1901年引进了一个桌面拨号模型,这个模型在设计方面比贝尔的模型更加清晰。在1902年,他引进了一个带有磁盘拨号的墙面电话,这次与实际指孔,仍然只有170度左右在磁盘周围。到1905年,一个“长距离”手指孔已经被增加了。最后一个强的知名模型是在1907年。强的专利大概过期于1914年,之后他或他的公司再也没有听到过。直到1919年贝尔引进了拨号系统。当他们这样做,在拨号盘的周围手指孔被充分扩展了。 强发明的拨号系统直到1922年进入像纽约一样的大城市才成为主流。但是一旦作为规规范被确立,直到70年代它仍然是主要的电话技术。后按键式拨号在1963年被推出之后,强发明的最初的手指拨号系统作为“旋转的拨号系统”而知名。这是强怎样“让你的手指拨号”的。 埃姆斯椅LCW和DCW 1947 这些带有复合曲线座位,靠背和橡胶防震装置的成型胶合板椅是由查尔斯埃姆斯设计,在赫曼米勒家具公司生产的。 这个原始的概念是被查尔斯埃姆斯(1907—1978)和埃罗沙里宁(1910—1961)在1940年合作构想出来的。在1937年,埃姆斯成为克兰布鲁克学院实验设计部门的领头人,和沙里宁一起工作调查材料和家具。在这些努力下,埃姆斯发明了分成薄片和成型胶合板夹板,被称作埃姆斯夹板,在1941年收到了来自美国海军5000人的订单。查尔斯和他的妻子雷在他们威尼斯,钙的工作室及工厂和埃文斯产品公司的生产厂家一起生产了这批订单。 在1941年现代艺术博物馆,艾略特诺伊斯组织了一场比赛用以发现对现代生活富有想象力的设计师。奖项颁发给了埃姆斯和沙里宁他们的椅子和存储碎片,由包括埃德加考夫曼,大都会艺术博物馆的阿尔弗雷德,艾略特诺伊斯,马尔塞布鲁尔,弗兰克帕里什和建筑师爱德华达雷尔斯通的陪审团裁决。 这些椅子在1946年的现代艺术展览博物馆被展出,查尔斯埃姆斯设计的新的家具。当时,椅子只有三条腿,稳定性问题气馁了大规模生产。 早期的LCW(低木椅)和DWC(就餐木椅)设计有四条木腿在1946年第一次被埃文斯产品公司(埃姆斯的战时雇主)生产出来,被赫曼米勒家具公司分配。这些工具1946年被乔治纳尔逊为赫曼米勒购买,在1949年接手制造权。后来金属脚的愿景在1951年制作,包括LCW(低金属椅)和DWC(就餐金属椅)模型。配套的餐饮和咖啡桌也产生。这条线一直

世界贸易和国际贸易【外文翻译】

外文翻译 原文 World Trade and International Trade Material Source:https://www.sodocs.net/doc/108522878.html, Author: Ted Alax In today’s complex economic world, neither individuals nor nations are self-sufficient. Nations have utilized different economic resources; people have developed different skills. This is the foundation of world trade and economic activity. As a result of this trade and activity, international finance and banking have evolved. For example, the United States is a major consumer of coffee, yet it does not have the climate to grow any or its own. Consequently, the United States must import coffee from countries (such as Brazil, Colombia and Guatemala) that grow coffee efficiently. On the other hand, the United States has large industrial plants capable of producing a variety of goods, such as chemicals and airplanes, which can be sold to nations that need them. If nations traded item for item, such as one automobile for 10,000 bags of coffee, foreign trade would be extremely cumbersome and restrictive. So instead of batter, which is trade of goods without an exchange of money, the United State receives money in payment for what it sells. It pays for Brazilian coffee with dollars, which Brazil can then use to buy wool from Australia, which in turn can buy textiles Great Britain, which can then buy tobacco from the United State. Foreign trade, the exchange of goods between nations, takes place for many reasons. The first, as mentioned above is that no nation has all of the commodities that it needs. Raw materials are scattered around the world. Large deposits of copper are mined in Peru and Zaire, diamonds are mined in South Africa and petroleum is recovered in the Middle East. Countries that do not have these resources within their own boundaries must buy from countries that export them. Foreign trade also occurs because a country often does not have enough of a particular item to meet its needs. Although the United States is a major producer of sugar, it consumes more than it can produce internally and thus must import sugar.

网络营销外文翻译

E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of https://www.sodocs.net/doc/108522878.html, shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot-com bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. (Sales Promotion;E--Marketing;Internet;Strategic Planning ) 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies;More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.

工业设计外文翻译

Interaction design Moggridge Bill Interaction design,Page 1-15 USA Art Press, 2008 Interaction design (IxD) is the study of devices with which a user can interact, in particular computer users. The practice typically centers on "embedding information technology into the ambient social complexities of the physical world."[1] It can also apply to other types of non-electronic products and services, and even organizations. Interaction design defines the behavior (the "interaction") of an artifact or system in response to its users. Malcolm McCullough has written, "As a consequence of pervasive computing, interaction design is poised to become one of the main liberal arts of the twenty-first century." Certain basic principles of cognitive psychology provide grounding for interaction design. These include mental models, mapping, interface metaphors, and affordances. Many of these are laid out in Donald Norman's influential book The Psychology of Everyday Things. As technologies are often overly complex for their intended target audience, interaction design aims to minimize the learning curve and to increase accuracy and efficiency of a task without diminishing usefulness. The objective is to reduce frustration and increase user productivity and satisfaction. Interaction design attempts to improve the usability and experience of the product, by first researching and understanding certain users' needs and then designing to meet and exceed them. (Figuring out who needs to use it, and how those people would like to use it.) Only by involving users who will use a product or system on a regular basis will designers be able to properly tailor and maximize usability. Involving real users, designers gain the ability to better understand user goals and experiences. (see also: User-centered design) There are also positive side effects which include enhanced system capability awareness and user ownership. It is important that the user be aware of system capabilities from an early stage so that expectations regarding functionality are both realistic and properly understood. Also, users who have been active participants in a product's development are more likely to feel a sense of ownership, thus increasing overall satisfa. Instructional design is a goal-oriented, user-centric approach to creating training and education software or written materials. Interaction design and instructional design both rely on cognitive psychology theories to focus on how users will interact with software. They both take an in-depth approach to analyzing the user's needs and goals. A needs analysis is often performed in both disciplines. Both, approach the design from the user's perspective. Both, involve gathering feedback from users, and making revisions until the product or service has been found to be effective. (Summative / formative evaluations) In many ways, instructional

国际贸易英文文献

Strategic transformations in Danish and Swedish big business in an era of globalisation, 1973-2008 The Danish and Swedish context In the difficult inter-war period, a state-supported, protected home market orientation had helped stabilise both Denmark’s and Sweden’s economies, but after WorldWar II priorities changed. Gradually and in accordance with the international economic development, restrictions on foreign trade were removed, and Danish and Swedish industry was exposed to international competition. As a consequence, several home market oriented industries –such as the textile and the shoe industry –were more or less outperformed, while in Sweden the engineering industry soon became the dominant leader of Swedish industry, with companies such as V olvo, Ericsson, Electrolux, ASEA and SKF. In the Danish case, the SMEs continued to be dominant but in combination with expanding export oriented industrial manufacturers such as Lego, Danfoss, Carlsberg and the shipping conglomerates ok and A.P. moller-Marsk. In Sweden and Denmark stable economic growth continued into the 1970s, but due to the problems during the oil crises, the economies came into fundamental structural troubles for the first time since World War II. In the beginning this was counteracted by traditional Keynesian policy measures. However, because of large budget deficits, inflation and increasing wages, both the Danish economy from 1974 and the Swedish economy from 1976 encountered severe problems. Towards the late 1970s Denmark’s and Sweden’s economic policies were thus increasingly questioned. It was clear that Keynesian policy could not solve all economic problems. Expansive fiscal policies in terms of continued deficits on the state budget could not compensate for the loss of both national and international markets and step by step the Keynesian economic policy was abandoned. The increased budget deficit also made it difficult for the state to support employment and regional development. These kinds of heavy governmental activities were also hardly acceptable under the more market oriented policy that developed first in Great Britain and the USA, but in the 1980s also in Denmark and Sweden (Iversen & Andersen, 2008, pp. 313–315; Sjo¨ gren, 2008, pp. 46–54). These changes in political priorities were especially noticeable in the financial market. After being the most state regulated and coordinated sector of the economy since the 1950s, then between 1980 and 1985 the Danish and Swedish financial markets underwent an extensive deregulation resulting in increased competition. Lending from banks and other credit institutes was no longer regulated, and neither were interest rates. The bond market was also opened as the issuance of new bond loans was deregulated in Sweden in 1983. When the control of foreign capital flows was liberalised in the late 1980s the last extraordinary restriction was now gone. Together with the establishment of the new money market with options and derivates, this opened up to a much larger credit market and the possibility for companies to finance investments and increase business domestically as well as abroad (Larsson, 1998, pp. 205–207). Another important part of the regulatory changes in the early 1980s were new rules for the Copenhagen and Stockholm stock exchanges. Introduction on the stock exchange was made much

市场类中英文对照翻译

原文来源:李海宏《Marketing Customer Satisfaction》[A].2012中国旅游分销高峰论坛.[C].上海 Marketing Customer Satisfaction 顾客满意策略与顾客满意营销 Since the 20th century, since the late eighties, the customer satisfaction strategy is increasingly becoming business has more customers share the overall business competitive advantage means. 自20世纪八十年代末以来,顾客满意战略已日益成为各国企业占有更多的顾客份额,获得竞争优势的整体经营手段。 First, customer satisfaction strategy is to get a modern enterprise customers, "money votes" magic weapon 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝 With the changing times, the great abundance of material wealth of society, customers in the main --- consumer demand across the material has a lack of time, the number of times the pursuit, the pursuit of quality time to the eighties of the 20th century entered the era of the end consumer sentiment. In China, with rapid economic development, we have rapidly beyond the physical absence of the times, the pursuit of the number of times and even the pursuit of quality and age of emotions today gradually into the consumer era. Spending time in the emotion, the company's similar products have already reached the same time, homogeneous, with the energy, the same price, consumers are no longer pursue the quality, functionality and price, but the comfort, convenience, safety, comfort, speed, jump action, environmental protection, clean, happy,

工业设计产品设计中英文对照外文翻译文献

(文档含英文原文和中文翻译) 中英文翻译原文:

DESIGN and ENVIRONMENT Product design is the principal part and kernel of industrial design. Product design gives uses pleasure. A good design can bring hope and create new lifestyle to human. In spscificity,products are only outcomes of factory such as mechanical and electrical products,costume and so on.In generality,anything,whatever it is tangibile or intangible,that can be provided for a market,can be weighed with value by customers, and can satisfy a need or desire,can be entiled as products. Innovative design has come into human life. It makes product looking brand-new and brings new aesthetic feeling and attraction that are different from traditional products. Enterprose tend to renovate idea of product design because of change of consumer's lifestyle , emphasis on individuation and self-expression,market competition and requirement of individuation of product. Product design includes factors of society ,economy, techology and leterae humaniores. Tasks of product design includes styling, color, face processing and selection of material and optimization of human-machine interface. Design is a kind of thinking of lifestyle.Product and design conception can guide human lifestyle . In reverse , lifestyle also manipulates orientation and development of product from thinking layer.

中国的对外贸易外文翻译及原文

外文翻译 原文 Foreign T rade o f China Material Source:W anfang Database Author:Hitomi Iizaka 1.Introduction On December11,2001,China officially joined the World T rade Organization(WTO)and be c a me its143rd member.China’s presence in the worl d economy will continue to grow and deepen.The foreign trade sector plays an important andmultifaceted role in China’s economic development.At the same time, China’s expanded role in the world economy is beneficial t o all its trading partners. Regions that trade with China benefit from cheaper and mor e varieties of imported consumer goods,raw materials and intermediate products.China is also a large and growing export market.While the entry of any major trading nation in the global trading system can create a process of adjustment,the o u t c o me is fundamentally a win-win situation.In this p aper we would like t o provide a survey of the various institutions,laws and characteristics of China’s trade.Among some of the findings, we can highlight thefollowing: ?In2001,total trade to gross domestic pr oduct(GDP)ratio in China is44% ?In2001,47%of Chinese trade is processed trade1 ?In2001,51%of Chinese trade is conduct ed by foreign firms in China2 ?In2001,36%of Chinese exports originate from Gu an gdon g province ?In2001,39%of China’s exports go through Hong Kong to be re-exported elsewhere 2.Evolution of China’s Trade Regime Equally remarkable are the changes in the commodity composition of China’s exports and imports.Table2a shows China’s annu al export volumes of primary goods and manufactured goods over time.In1980,primary goods accounted for 50.3%of China’s exports and manufactured goods accounted for49.7%.Although the share of primary good declines slightly during the first half of1980’s,it remains at50.6%in1985.Since then,exports of manufactured goods have grown at a much

营销-外文翻译

外文翻译 原文 Marketing Material Source:Marketing Management Author:Philip Kotler Marketing Channels To reach a target market, the marketer uses three kinds of marketing channels. Communication channels deliver messages to and receive messages from target buyers. They include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Beyond these, communications are conveyed by facial expressions and clothing, the look of retail stores, and many other media. Marketers are increasingly adding dialogue channels (e-mail and toll-free numbers) to counterbalance the more normal monologue channels (such as ads). The marketer uses distribution channels to display or deliver the physical product or service to the buyer or user. There are physical distribution channels and service distribution channels, which include warehouses, transportation vehicles, and various trade channels such as distributors, wholesalers, and retailers. The marketer also uses selling channels to effect transactions with potential buyers. Selling channels include not only the distributors and retailers but also the banks and insurance companies that facilitate transactions. Marketers clearly face a design problem in choosing the best mix of communication, distribution, and selling channels for their offerings. Supply Chain Whereas marketing channels connect the marketer to the target buyers, the supply chain describes a longer channel stretching from raw materials to components to final products that are carried to final buyers. For example, the supply chain for women’s purses starts with hides, tanning operations, cutting operations, manufacturing, and the marketing channels that bring products to customers. This supply chain represents a value delivery system. Each company captures only a certain percentage of the total value generated by the supply chain. When a company acquires competitors or moves upstream or downstream, its aim is

相关主题