《英语听力教程4》答案及原文

Unit 1 Shopping and Banking Oline

Part I Getting ready

B. Keys:

1: drop 2: shopping 3: mouse 4: feet 5: retailing 6: street 7: get 8: down 9: third-party 10: online 11:30% 12: malls 13: Britain 14:

gift-buying 15:50% 16: net 17: peroid

C. Keys:

1 : the site

2 : merchant, addresses/phone numbers/call up

3 : strict safety measures

Part II Net shopping under fire

A. Keys:

1 : delivery, delivery

2 : delivery charges

3 : personal information, 87%

4 : returning goods, 47%

5 : order, 35%, dispatch, 87%

6 : money back, two

B. Keys:

1 : convenience

2 : choice

3 : obstacles

4 : complete trust

5 : build consummers' trust

6 : mature

7 : payment

8 : service

Part III Banking at home

A. Keys:

1 : limited opening hours

2 : Online banking services

3 : getting current information on products

4 : e-mailing questions to the bank

5 : competing for customers

6 : having no computers at home

B. Keys:

1 : It is banking through the Internet.

2 : 'Online banking' offers convenience which appeals to the kind of customer banks want to keep.

3 : Banks most want to keep people who are young,

well-educated, and have good incomes.

Part IV More about the topic: Secret of Good Customer Service

B. Keys:

English Good Customer Service(Harrods)

1 : in a pleasant environment

2 : Second to none

3 : different customers, take a look at everything, alternatives, come to sales assistants

4 : first contact with the customer

American Good Customer Service(Saks)

1 : human side, family, occasions in life, a partnership

2 : repeat business, sales

Part V Do you know…?

Keys:

1 : c

2 : a、b、c

3 : a、b、c

4 : c

5 : c

6 : b

Tape script

Part I Getting ready

C.

Consumers who want to shop online are suggested to bear the following things in mind:Evaluate the site. Always buy goods from

well-known and trustworthy companies. Deal with companies which offer customer service, a complaints procedure and have a refund policy.Talk to merchant. E-mail and wait for reponses. Take down the addresses and phone numbers of those companies and make sure they are real by calling them up before buying any products and services.Ensure secure connection. Since buyers must submit personal information like number and expiry date of the card there are fears over security. Deal with sites that apply strict safety measures that require shoppers to give specific data known only to card holders before making the transaction.Be extra careful at a cybercafe or other public connection.

Part II Net shopping under fire

There is an urgent need for e-commerce rules to boost confidence in buying online. Consumers International, a federation of 245 consumer organizations — including the UK's Consumers Association — said its survey showed that there were still obatacles to shopping online with complete trust.

The study, funded by the European Union, involved buying more than 150 items from 17 countries. Each consumer organization taking part tried to find one site in its own country and one abroad to buy a selection of items. These included a dictionary, a doll, jeans, a hairdryer, computer software and hardware, chocolates and

champagne.

The key findings were:

Eight of the items ordered took more than a month to reach their destination and at least 11 (eight percent) never arrived.

Many sites did not give clear information about delivery charges.

Only 13% of the sites promised that they would not sell customers' personal information on to a third party.

Only 53% of the companies had a policy on returning goods.

Only 65% of the sites provided confirmation of the order and only 13% told customers when their goods had been dispatched.

In two cases,customers are still waiting for their money back more than four months after returning their goods.

Louis Sylvan, vice-president of Consumers International, said, "This study shows that, although buying items over the Internet can benefit the consumer by offering convenience and choice, there are still many obstacles that need to be overcome before consumers can shop in cyberspace with complete trust."

Chris Philips, Marketing Manager at a London based

e-commerce security company commented, "This study confirms the difficulties of establishing consumers' trust in the Internet as a shopping experience. With statistics like these and Visa claiming 47% of disputes and fraud cases were Internet-related, it is little wonder

that Internet commerce is not producing the profits predicted two or three years ago. Trust takes time to build, and the Internet will not mature as a retail channel until trusted brands, like the banks for example, start to offer ways of supporting trust relationships with guarantees payment and service."

In September, the Organization for Economic Cooperation and Development will hold a meeting to discuss a set of international guidelines for electronic commerce.

Part III Banking at home

Many people dislike walking to the bank, standing in long lines, and running out of checks. They are dissatisfied with their bank's limited hours, too. They want to do some banking at night, and on weekends. For such people, their problems may soon be over. Before long, they may be able to do their banking from the comfort of their own home, any hour of the day, any day of the week.

Many banks are preparing "online branches," or Internet offices, which means that people will be able to take care of much of their banking business through their home computers. This process is called interactive banking. At these online branches, customers will be able to view all their accounts, move money between their accounts, apply for a loan, and get current information on products such as credit cards. Customers will also be able to pay their bills