大学英语三(综合教程)第三单元

大学体验英语三（综合教程）

Unit 3 Famous Brand Names

Listen and Talk

Lead in

Let me now share my six business success "secrets" with you:

___There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can afford not to take certain business risks.

___Keeping a tight control on expenses - while at the same time avoiding being "penny wise and pound foolish" is a wise business practice.

___A businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach.

___Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed, owing to poor marketing.

___Provide more and better products and services, for larger numbers of people, at less cost.

___An entrepreneur must deliver good quality products and services and support them with a responsible attitude towards shortcomings and faulty products. Related to that is good customer service.

I've just revealed a handful of universal principles of business success. If you apply them, they can contribute towards, your own business success

Key: 4, 3, 6, 2, 1, 5

Passage A: Bathtub Battleships from Ivorydale

2. Answer the following questions with the information from the passage.

1) Why does the author say that "with a bar of Ivory Soap in your hand, you are holding a chunk of American history"?

The introduction of Ivory Soap dates back to the year of 1879. It must have witnessed a lot of great events of American history.

2) What does the title "Bathtub Battleships from Ivorydale" imply?

Little boys enjoy converting Ivory Soap into bathtub battleships because of its floating feature, and Ivorydale is the birthplace of the famous brand of Ivory Soap.

3) Do you believe that Ivory Soap is really "as widely recognized as the Washington Monument and far more well respected than Congress"?

It may not be actually true. It is likely that the author just wants to show to the readers how popular Ivory Soap is to Americans.

4) How do you understand the author's description of Ivory Soap as a "phenomenon"?

The popularity of Ivory Soap with generations of Americans is rather unusual and beyond imagination, thus it is called a phenomenon.

5) Can you name some of the important factors necessary for a successful business?

Open

3. Choose the best answer to each question with the information from the passage.

1. We may infer from the passage that ______.

A) Proctor & Gamble was not impressively successful in its first 20 years.

B) the sales of Ivory Soap reach as high as more than thirty billion dollars per year

C) the factory of Proctor & Gamble is located in Ivorydale, hence the name of the soap

D) Proctor & Gamble was founded by two immigrants shortly before the Civil War

2. The most important reason for the great success of Ivory Soap lies in ______.

A) its brand name which was lifted from the Bible

B) its successful nationwide advertising campaign

C) its feature of being 99.44/100 percent pure

D) its mass production and low cost

3. By saying that "Ivory Soap is an American Institution", the author indicates that ______.

A) Ivory Soap is a brand name of Proctor & Gamble's products in America

B) Ivory Soap is an organization for providing washing powder

C) Ivory Soap is well-known to Americans

D) Ivory Soap is a landmark building in America

4. Proctor & Gamble introduced Ivory Soap in order to ______.

A) compete with high-quality soaps coming from foreign countries

B) arouse children's interest so that they would become loyal consumers

C) satisfy American mothers' need of washing out the mouths of their children

D) bring a big break to the company and reach one million dollars in sales

5. According to the passage, which of the following statements is true?

A) Ivory Soap is as solid and spotless as the marble of the Lincoln Memorial.

B) Soap operas became known as a result of a P&G sponsored radio serial.

C) Ivory Soap is eatable and doesn't even taste all that bad.

D) Proctor & Gamble keeps a precise count of the bars of Ivory Soap having been sold.

Anwser: 1.A, 2.B, 3.C, 4.A, 5.B

4.Fill in each of the blanks with an appropriate word.

The example of Proctor and Gamble’s famous Ivory Soap shows the potential that lies in mass marketing and planned a___and the importance of recognizable b

___names. Ivory Soap, first produced in 1879, was well p___with clever slogans. These slogans, particularly the idea that the soap is so pure that it floats, p___so successful that they are still p___today. At the same time, the use of the radio serial for Ivory promotion gave rise to the e___"soap opera", which has become a modern g___ phenomenon. The development of Proctor and Gamble itself, from a small-scale operation founded by two i___to a multinational empire of today serves as a good example to build brand names.

Anwser: 1.advertising 2.brand 3.promoted 4.proved

5.popular

6.expression

7.global

8.immigrants

5. Underline the words in the following sentences which can be translated into “保证”, and then translate the sentences into Chinese.

1. France has already pledged billions of dollars in aid next year.

France has already pledged billions of dollars in aid next year.

法国已经保证明年提供数十亿美元的援助。

2. You shouldn’t promise what is impossible.

You shouldn’t promise what is impossible.

你不应对不可能做到的事做出保证。

3. The boss assured him that he had no plan to let him go.

The boss assured him that he had no plan to let him go.

老板向他保证并没有解雇他的打算。

4. It would be wise to get his eyes checked to ensure there is no problem.

It would be wise to get his eyes checked to ensure there is no problem.

检查一下他的眼睛，以保证没有问题，是明智之举。

5.Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.

Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.

已经采取了措施来保证学生不会因经济原因而辍学。

6.The manufacturer must warrant the quality of its products according to the regulations.

The manufacturer must warrant the quality of its products according to the regulations.

生产商必须按规定保证其产品质量

6. Fill in the blanks with the words given below. Change the form where necessary.

attain precise manufacture sponsor attractive

import market (v.) modest brand campaign

1. I don't think that the amount of studying you did in high school would be sufficient to ___ good marks in university.

2. Because of the impact of poor sales in other Asian countries, there has been a __ decrease in house sales in China this year.

3. Some young people find computer games so ___ that they can hardly pull themselves away to tend to other matters.

4. The victim was able to give a ___ description of the drunken driver, which was rather helpful to the police.

5. Some non-governmental organizations are planning a public ___ to awaken people to the problem of noise pollution.

6. The cost of producing a tube of toothpaste is about 3 yuan, so we will___ it at 5.50 yuan.

7. Mike is now the director of a factory which ___ canned food.

8. Plenty of football and basketball clubs are eager to ___ young athletes if they show great promise.

9. The sweaters are made of wool ___ from Australia.

10. According to a recent survey, youths are beginning to have a lot of influence on the products and ___ their parents choose.

Anwser: 1.attain, 2.modest, 3.attractive, 4.precise, 5.campaign,

6.market,

7.manufactures,

8.sponsor,

9.imported, 10. brands

7. Complete the following sentences with phrases or expressions from the passage. Make changes where necessary.

1. She wants to drop out of college and become a singer, but her parents ___very much ___ her intention.

2. Many great men have risen from poverty; ___ , Lincoln and Edison.

3. The number of families of both parents with full-time jobs is growing; ___ , children are doing more of the housework.

4. I can use a computer; but ___ hardware, I know nothing about it.

5. It is expected that all the countries ___the WTO ___ should trade on equal terms. Anwser: 1.frown (very much) …on, 2.for instance, 3.as a result, 4.when it comes to, 5.under ... umbrella

8. Translate the following sentences into English.

1. 思想是通过语言来表达的。（by means of）

2. 我今年买的新书多得难以数清。（keep count of）

3. 这位老太太确信今天她儿子会回家来为她庆祝生日的。（feel assured）

4. 他妈妈坚持说他每月的零用钱不能超过一百元。（exceed）

5. 上个月我们买了一辆车，是用我的名字登记的。（register）

Thoughts are expressed by means of language.

I have bought so many new books this year that it's really difficult for me to keep count of them.

The old lady feels assured that her son will come back home today to celebrate her birthday.

His mother insisted that his pocket money should not exceed 100 yuan per month.

We bought a car last month, which was registered under my name.

9. First notice the italicized structural similarities between the choice sentences and their simulated reproductions, and then do the simulated translation of the

Chinese sentences.

1.American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap.

We all know when it comes to sending a message fast and at low cost, nothing beats e-mail.

对于大部分美国青少年来说，要说既舒服又时尚的衣着，没有什么能比得过T 恤和牛仔裤。

2.People were told that Ivory was “so pure that it floats,”and the notion took hold. The products made in China used to be cheap toys, T-shirts, etc., and the impression took hold until Haier started to change it.

阿迪达斯从2004年开始广为宣传“一切皆有可能”，并且使这种观念深入人心。

3.So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination.

The music band started only two years ago, but their popularity in Europe beats the imagination.

当这条消息在网上首次发布时，上网浏览的人不计其数。

4.The company’s big break came with the introduction of its floating soap.

The writer’s big break came with the publication of his third novel.

这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。

5.Mothers tend to frown on the practice.

Board members tend to frown on the cut of the annual bonus.

在许多欧洲国家，人们都反感在公共场所吸烟。

1. For most American teenagers, when it comes to comfortable and fashionable clothing, nothing beats T-shirts and jeans.

2. Starting in 2004, Addidas widely promoted that “Impossible is nothing,” and the notion took hold.

3. When the news was first released online, the number of its viewers beat the imagination.

4. The girl’s big break came with her outstanding performance at the singing contest.

5. In many European countries people tend to frown on smoking in public places. Passage B: Haier Seeks Cool U.S. Image

12. Choose the best answer to each question with the information from the passage.

1. What is the main idea of the passage?

A) Haier refrigerators and freezers are becoming more and more popular with American college students.

B) The old idea that Chinese products in America are mainly cheap toys no longer exists because of Haier's efforts.

C) Using its own strategies, Haier is gradually building its brand name in the American market.

D) Haier's successful strategy signals the way other Chinese companies should take for their future campaigns in the U.S. market.

2. Which of the following best explains the subtitle of the second part - "COLLEGE TOEHOLD"?

A) Haier aims at U.S. college students in the hope that they will become its future employees.

B) Haier takes advantage of the strong purchasing power of U.S. college students to strive for more U.S. market.

C) Haier wants to learn the advanced technology and administration from U.S. colleges.

D) Haier focuses on U.S. college students for the purpose of keeping them as future customers.

3. Jemal's statement that "buying a New York building for $14 million is not what's going to make us" can be understood as ______.

A) they are not going to make money from that building

B) buying that building is not for showing their strength

C) Haier won't succeed only by the purchase of that building

D) buying that building won't put them in difficulty

4. Ming-Jer Chen's comment "They're building up their learning curve in the U.S., and then picking up niche markets" refers to the fact that ______.

A) Haier finds a suitable position in the U.S. market through exploration

B) Haier provides its employees training courses on marketing

C) Haier has set up a plant in Camden that will make large Haier brand refrigerators

D) Haier plans to launch Internet-linked appliances with Flash Gordon styling

5. It can be inferred from the passage that ______.

A) with the help of some big advertising firms, Haier is growing quickly

B) a refrigerator with an American brand may be a product of Haier's

C) refrigerators made by Haier are much cheaper than those by America's companies

D) Haier is the second-biggest manufacturer of refrigerators in the U.S.

Anwser: 1.C, 2.D, 3.C, 4.A, 5.B

13. Fill in the blanks with the words given below. Change the form where necessary.

via loyal comparable alongside film (v.)

claim target (v.) smash revenue appliance

1. Government __ have risen dramatically with the successful readjustment of the state-owned enterprises.

2. By ___ young people aged 15 to 25, the TV series turned out to be quite a hit.

3.Some___ think that instead of giving us more leisure time, such as computers just seem to add to the pressures of modern life.

4. People all over the world were shocked when they learned the death of Princess Diana ___ television and radio.

5. When the host team was beaten, the furious football fan threw the beer bottle to the TV set, ___ it to pieces.

6. Nowadays, 80% of companies make the best profits from keeping customers who remain ___ to them.

7. To be granted a substantial yearly bonus (奖金) is considered ___ to getting a raise in pay.

8. My ID card is locked in the top drawer ___ some important documents.

9. With so many people ___ unemployment benefit, you can't expect the economy of this country to recover soon.

10. As it was ___ in a mountain village, the movie gives a realistic picture of country life.

Anwser: 1.revenues, 2.targeting, 3.appliances, 4.via, 5.smashing,

6.loyal,

7. comparable,

8.alongside,

9.claiming, 10. filmed 14. Complete the following sentences with phrases or expressions from the passage. Change the form where necessary.

1. It ___ everyone's that his debut album（个人首张专集）stayed in the American Top Ten Charts for 15 weeks.

2. ___- there has been no effective medicine against aids although much effort has been tried.

3. The factory has ___ a good reputation for its products by attaching great importance to quality.

4. While South Korean football team were playing ___ , thousands of fans came to the stadium to support them.

5. Online educational courses would be put to use ___ a global ___ in the following decade.

Anwser: 1. beat ... expectation, 2. So far, 3. built up, 4. at home, 5. on ... basis

15. Translate the following sentences into English.

1. 伟人能以人格的力量来控制他人。（dominate）

A great man can dominate others by force of character.

2. 根据最新报道，中国旅游者去一些东南亚国家旅游无需再申请入境签证。（according to）

According to the latest report, Chinese tourists do not have to apply for an entry visa to some southeast Asian countries.

3. 从信封的颜色来看，这封信可能来自一位女性。（suggest）

The color of the envelope suggests that the letter might be from a women. 4. 虽然火车的速度比不上飞机，很多人还是愿意坐火车。（rival）

Trains can't rival planes for speed, but many people prefer to travel by train.

5. 一旦人们看到这种管理模式确实有效，就更有可能接受它。（be likely to do）People are much more likely to accept this administration mode once they see that it really works.

新编大学英语综合教程1-unit4

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懦夫总有疯狂的一天。 Unit One Changes in the Way We Live Text A Content Questions ( P10 ) Write and live on a farm. Because they grow nearly all of their fruits and vegetables. They have enough eggs, honey and wood. They are very close to nature and can enjoy the beautiful scenery. Besides, they can go skiing and skating in winter. No. Sometimes the good life can get pretty tough. They were buried under five feet of snow from December through March. When the first spring came, it brought two floods. The second flood refers to the good harvest in the growing season. He decided to quit his job and start to freelance. He has to crawl into black bear dens for “Sports Illustrated”, hitch up dogsled racing teams for “Smithsonian”magazine, check out the Lake Champlain “monster”for “Science Digest”, and canoe through the Boundary Waters Wilderness area of Minnesota for “Destinations”. As for insurance, they have only bought a poor man’s major-medical policy and the policy on their two cars. They cut back their expenses without appreciably lowering their standard of living. For example, they patronize local restaurants instead of more expensive

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One way of summarizing the American position is to state that we value originality and independence more than the Chinese do. The contrast between our two cultures can also be seen in terms of the fears we both harbor. Chinese teachers are fearful that if skills are not acquired early, they may never be acquired; there is, on the other hand, no comparable hurry to promote creativity. American educators fear that unless creativity has been acquired early, it may never emerge; on the other hand, skills can be picked up later. However, I do not want to overstate my case. There is enormous creativity to be found in Chinese scientific, technological and artistic innovations past and present. And there is a danger of exaggerating creative breakthroughs in the West. When any innovation is examined closely, its reliance on previous achievements is all too apparent (the "standing on the shoulders of giants" phenomenon). But assuming that the contrast I have developed is valid, and that the fostering of skills and creativity are both worthwhile goals, the important question becomes this: Can we gather, from the Chinese and American extremes, a superior way to approach education, perhaps striking a better balance between the poles of creativity and basic skills?

新编大学英语综合教程3第三版unit9music

1. Complete each of the following sentences with an appropriate form of the word in brackets. 1. (attention) Correct answer inattention 2. (qualify) Correct answer qualified Correct answer Navigation 4. Correct answer participants 5. Correct answer unconscious 6. Correct answer competence 7. Correct answer inequalities 8. morning. (request) Correct answer

requested 9. Correct answer varied 10. Correct answer partners 2. Fill in each of the blanks with an appropriate preposition or adverb. 11. Correct answer in 12. Correct answer of 13. Correct answer to 14. accident. Correct answer at 15. Correct answer beyond 16.

Your answer Correct answer from from 17. Your answer Correct answer to to 18. Your answer Correct answer on on 19. Your answer Correct answer in in Your answer Correct answer On On 3. Complete each of the following sentences by choosing the best answer from the choices given. 21. The buses, ___________ were already full, were surrounded by an angry crowd. A. most of which B. both of which C. few of them D. those of which 22. There's only one man ____________ the job. A. qualified for

大学英语综合教程3第三版答案

大学英语综合教程3第三版答案

大学英语综合教程3第三版答案 【篇一：新标准大学英语综合教程3答案(全版)】 >unit1 active reading(1) 4. b c c d c a 5.productive attendance resistance ambitious acceptance script impressive 6.attendance ambitious productive impressive resistance script acceptance 7.mortgage deck surf coastal;defy lengthy 8.b a b b b a b b active reading(2) 4.triple cemetery rear biography cram budding finite elapse 5.elapsed;cemetery rear;crammed triple budding;biography finite 6.a b a a b b a a 7.a b b a a b b b a language in use 6.(1)我们都觉得在校时间不多了，以后再也不会有这样的学习机会了，所以都下定决心不再虚度光阴。当然，下一年四五月份的期末考试最为重要。我们谁都不想考全班倒数第一，那也太丢人了，因此同学们之间的竞争压力特别大。以前每天下午5点以后，图书馆就空无

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