商务英语函电及写作.doc
《商务英语函电与写作》课程标准
课程编码：1701206 适用专业：应用英语专业
课时：64学时学分：4学分
一、课程定位
《商务英语函电与写作》是应用英语专业的专业核心课程。本课程的教学目的是通过教授对外贸易函电常用词汇、短语、术语、习语和习惯表达方式以及语言结构、写作技巧，培养学生的阅读、翻译、写作能力，使学生能够使用英语处理进出口业务往来书信、传真、电子邮件、合同、协议、单据；同时还要为培养学生参加相关职业上岗资格考试打下基础。
通过学习本门课程，使学生能以英语为工具开展外经贸业务，将来成为适应社会需要的既能熟练掌握外语又能从事对外经贸工作的高端技能型人才。
本课程坚持以高职教育培养目标为依据，遵循结合理论联系实际，以把“学”和“用”结合起来的原则，以培养锻炼职业技能为重点。注重培养学生的动手实践能力和分析问题、解决问题的能力。采用行之有效的教学方法，注重发展学生专业思维和专业应用能力。
二、课程设计思路
（1）依据应用英语专业岗位的需要，设计岗位学习任务
根据岗位需求，应用英语专业的培养目标定位为：培养德智体美全面发展，具备扎实的英语听、说、读、写、译五项应用能力，熟悉国际商务知识，掌握商务活动的操作程序及规范，能够胜任咸宁区域及武汉城市圈内的涉外企事业单位的销售、跟单、文秘、翻译、报关等岗位的可持续发展的技能型人才。由此确定应用英语专业毕业生三大核心工作岗位：一是外贸业务员，二是报关员、报检员，三是涉外翻译。
（2）以贸易工作过程为出发点，进行总体目标设计，围绕商务英语函电写作技能的培养，
进行相关能力分析，设置课程内容。
（3）以职业能力培养为重点，开发课程体系
（4）以工作过程为导向，与企业专家一起设计学习任务
根据行业专家对国际贸易岗位群的任务和职业能力分析，在课程内容的构建中，以典型的工作任务和案例为载体设计学习任务。
（5）以工作任务为基础，整合教学内容
以商务英语写作为基础，将贸易理论知识和电子商务知识，与真实商务案例结合，在商务英语函电写作技能训练的过程中，融合贸易知识、电子商务、网络营销、商务单证等必备知识进行讲解，把学生可以通过自我学习培养可持续能力的部分作为拓展知识，在实践实训环节，设计了软件模拟、阿里密籍、商务平台、贸易术语、单证缮制、电子商务、流程图示、单证样本等众多实用拓展知识。
（6）以真实的贸易岗位案例为依托，进行实践技能训练
依据工作任务完成的需要及高等职业院校学生的学习特点和职业能力形成的规律，依托商务英语专业校内网络实训教室、模拟软件、互联网案例及校外实训基地，结合国际贸易业务员，报关员，报检员等职业资格技能鉴定考核标准，整合理论与实践，设计实训教学方案。（7）以考核方式改革为手段，加强过程考核
考核主体多元化：由学校、教师、实训小组和行业专家等对学生综合评价。
考核形式多样化：将平时成绩、实践设计、顶岗实绩等情况纳入考核范围。
考核地点灵活化：考核地点在教室、网络教室、校外基地、校外相关企业、交易会等场所。考核注重过程化：将过程考核嵌入终结性考核中。
考核标准：学生考试成绩由三部分组成
平时成绩(50%)根据学生课堂表现、出勤情况、小组合作成绩、技能测试等加以评定。
期末考试成绩(20%)期末考试成绩主要通过闭卷考试技能综合测试形式进行评定。
兼职实训教师测评成绩(30%) 行业教师测评成绩根据实习表现、技能测试、出勤情况、团队合作表现和成绩等加以评定。
三、课程培养目标
1.方法能力目标
在以实际操作过程为主的教学过程中，锻炼学生的团队合作能力、专业技术交流的表达能力；获取新知识、新技能的学习能力；解决实际问题的工作能力。
2.社会能力目标
（1）能够处理进出口业务中的一般商务往来函电：电报、传真、写信、电子邮件。
（2）能够签订合同。
（3）填写有关的单证。
3.专业能力目标
（1）熟练掌握国际贸易知识
（2）熟练掌握国际贸易领域的中英文专业术语和习惯表达方式。
（3）熟练掌握函电的格式与写作技巧。
四、教学内容与要求
五、课程实施建议
1.教材选取原则
（1）教材应充分体现任务引领、实践导向课程的设计思想。
（2）教材应结合职业技能证书考证组织教材内容，引入必须的专业知识，增加实践内容，强调理论在实践过程中的应用。
（3）教材应图文并茂，提高学生的学习兴趣，加深学生对国际贸易知识的认识和理解。教材表达必须精炼、准确、科学。
（4）教材内容应体现先进性、通用性、实用性，要将本专业新方法、新成果及时地纳入教材，使教材更贴近本专业的发展和实际需要。
（5）教材中的活动设计的内容要具体，并具有可操作性。
2.建议教材
《商务英语函电与写作》，大连理工大学出版社，2010年
3.主要参考书：
［1］《进出口贸易实务》，中国财政经济出版社，2007年
［2］《国际贸易理论与实务》，机械工业出版社，2009年
4、师资配备建议
（1）具有系统的国际贸易理论知识，熟悉外贸操作流程
（2）具备实际操作贸易实务和商务信函写作的能力
（3）课内实践部分指导教师必须具备相关的外贸职业能力资格证书
（4）具备设计基于行动导向的教学法的设计应用能力
5、教学方法与手段建议
（1）加强课程资源的开发，建立多媒体课程资源的数据库，努力实现跨学校多媒体资源的共享，以提高课程资源利用效率。
（2）积极开发和利用网络课程资源，充分利用诸如电子书籍、电子期刊、数据库、数字图书馆、教育网站和电子论坛等网上信息资源，使教学从单一媒体向多种媒体转变；教学活动从信息的单向传递向双向交换转变；学生单独学习向合作学习转变。
6、实践教学建议
（1）运用现代教育技术和虚拟现实技术，建立虚拟社会、虚拟企业、等仿真教学环境，优化教学过程，提高教学质量和效率，有利于规范学生操作流程，有利于培养学生专业素质。（2）建立习题库及答案，同时为学生提供了多种版本的参考书，有利于学生复习和巩固知识。
（3）建立学习资料库，推荐国内与专业有关的网站地址，积极引导与培养学生学会自主学习、资料查询等能力。
7、教学组织建议
2 设计
学习情境
学习情境4 设计
学习情境5 设计
学习情境6 设计
学习情境7设计
学习情境8 设计
学习情境9 设计
学习情境10设计
学习情境11 设计
学习情境12设计
六、考核评价
表1考核方式与标准
表2 任务考核评价标准
表3 笔试或口试评价标准
2018外研社杯全国英语写作大赛样题
2018“外研社杯”全国英语写作大赛样题 比赛考查题型说明： 1. 初赛和复赛：比赛题型为议论文写作1篇（500词左右）、说明文/应用文写作1篇（300-500词）， 写作时间共120分钟，满分100分。 2. 决赛：比赛题型为议论文写作1篇（800词左右）、记叙文写作1篇（600-800词），写作时间 共180分钟，满分100分。 注：本样题中，说明文和应用文以初/复赛赛题为例，议论文和记叙文以决赛赛题为例。样题仅供了解题型，不提供参考答案。 类型1 说明文写作（Expository Writing） 比赛内容：选手完成一篇说明文写作（300-500词）。侧重考查选手解说事物、阐明事理的能力，以及运用知识、观察理解、梳理分析、提炼总结、跨文化沟通的综合能力。 评分标准（总分50分）：
Sample task 1 Write a passage based on the chart below. The chart shows the hourly AQI (Air Quality Index) in Beijing, Shanghai and Guangzhou on the same day. In your writing, you should summarize the information by selecting and reporting the main features and make comparisons where relevant. You should write at least 300 words but no more than 500 words. (Suggested completion time: 60 minutes) Note: AQI 0-50 Good 51-100 Moderate 101-150 Lightly polluted 151-200 Moderately polluted 201-300 Heavily polluted >300 Severely polluted 类型2 应用文写作（Practical Writing） 比赛内容：选手完成一篇应用文写作（300-500词）。侧重考查选手使用得体的格式、内容和语言实现有效沟通、达到交际目的的能力。
外贸函电范文
台布 我们从我国商务部处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。 我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体需要产品的花样图案，规格及包装装潢的要求。 为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。 盼早复。 SPECIMEN：INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from Ministry of Commerce of the People's Republic of China.We take this opportunity to write to you with a view to set up friend business relations with you. We are a carpet manufacturer, our products are a unique style of novel, inexpensive..We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully Xiaoli
英语作文大赛
作文号：498700 题目：Levying a "pollution tax" is right 作文号：498700 题目：Levying a "pollution tax" is right People' opinions are divided on whether the government should levy a "pollution tax" on automobiles. Some people hold that it's an effective way to control cars and reduce pollution. In contrast,others think that reducing car sales by taxing is unwise because it will reduce the industry's competitiveness and even the nation's economy. From my pespective, I strongly endorse view of the former, which is levying tax on automobiles is essential and effective. The reason why I am in favor of view of the former can be listed as follow. First of all, if the government don't take some measures to human's benefit, we can't pay high and close attention to the pollution around us. Because taxation is directly related to people's interests,we will gradually reduce pollution in order to preserve our own interests. As time goes on, people's awareness of environmental protection will slowly improve. What's more, in the past, we blindly pursued economic growth and thus neglected the environmental protection, even at the expense of the environment. The air surrounding us has become worse and worse so that haze become increasingly seriously. Today more and more people are infected with the disease, such as respiratory disease, cardiovascular disease, and so on. Consequently, we should be responsible for the environment to pay tax. Last but not least,there are some successful examples confirming the measure is right. Many developed countries have carried out the method,levying a "pollution tax". For instance,the united states has been the introduction of a sulfur dioxide tax in the 70's. According to the provisions of the "sulfur dioxide tax act", the concentration of sulfur dioxide to reach the standard of the region, a pound of sulfur per cent of 15 cents; two standard areas to be taxed at 10 cents per pound; two or more areas. There is no doubt that the implementation of this measure has brought an obvious improvement to the environment in the United States. Additionally,afterthe first industrial revolution, London is called "the city of fog", which is generally known that this is due to a large number of coal caused by coal. In order to effectively solve the problem, British started to levy automobile carbon emissions tax. Of course,control effect is obvious. In view of the above, it is necessary to levy a "pollution tax" on automobiles. Goverment should scientificly make tax standard according to the actual situation. Firstly, government ought to formulate a program before levying. Based on the program, before the national tax collection, government can select some key cities to carry out pilot at first. After that, government can put forward to environmental tax.
2015'外研社杯'全国英语写作大赛决赛样题及评分细则
2015“‘外研社杯’全国英语写作大赛”决赛样题及评分细则 类型一记叙文写作（Narrative Writing） 比赛内容：选手完成一篇记叙文写作（600 － 800 词）。侧重考查选手的阅读理解、语言运用、细节描写、形象思维、创意构思、人文素养等综合能力。 评分标准： 比赛样题： Sample task 1 Read the story starter and continue the story. Complete the story in 600-800 words. The little man came up to me as I was about to enter the telephone box, and asked me whet her I had a match. “I’m sorry,” I said. “I don’t smoke, so I haven’t any. You had better ask someone else.” He looked rather disappointed, hesitated, and then turned away. I watched him walk slowly down the street before I picked up the telephone directory to look up the number I meant to dial. I am not used to a public call box so, at my first attempt to get through, the warning pips had stopped before I realized I had to insert a coin. When I was at last able to speak, I was told that the person whom I urgently wanted to give a message to had just that minute gone out. Swearing slightly under my breath, I emerged from the box and came face to face with the lit
外贸函电询盘例文、报盘例文(课后练习)(精)
一、询盘例文 敬启者： 我们是最大的家具进口商之一，现对转椅（Swivel Chairs）感兴趣。 盼望贵公司早日报来温哥华CIF最低价，说明支付条件、最早交货期及可供数量。如有产 品目录，也请寄来两份。如果报价合理，我们将大量订购 如蒙早日回复，将不胜感激。 此致 北京长城进出口公司 加拿大温哥华东方贸易公司经理 John Smith 2010年5月 Orient Trading Co. Vancouver, Canada May 10,2010 Beijing Great Wall Imp.& Exp. Corp. Dear Sirs, Re: Swivel Chairs We are one of the largest importers of furniture. At present we are interested in Swivel Chairs and would appreciate your giving us the lowest price CIF Vancouver, the earliest time of delivery and quantities available. Please also send us two catalogues if available. If your price is reasonable, we will place a large order. We are looking forward to your early reply. Best regards, John Smith Orient Trading Co. Vancouver, Canada 一、报盘例文 敬启者： 感谢您5月21日的询盘。我方现报盘如下，此报盘须经本公司最后确认方为 效。 品名：110号， 111号转椅 颜色：黑色、棕色和金色 价格：货号110,每把100美金，CIF旧金山价 货号111,每把95美金，CIF旧金山价 装运：2007年8月19日 付款：电汇
商务英语函电范文
启头句: 1)We have (take) pleasure in informing you that../ We have the pleasure of informing you that../ We are pleased (glad) to inform you that..兹欣告你方.... 16) Refering to your letter of ......we are pleased to .关于你方...月...日来信,我们很高兴... 19) We wish to refer to your letter of ...concerning 现复你方...月...日关于...的来信 20) In compliance with the request in your letter of ... we...按你方...月...日来函要求,我方... 37) We thank you for your letter of https://www.sodocs.net/doc/2818294255.html,rming us that..我们感激贵方...月...日的来函,惠告... 21) In connection with the question of supplying you with ..., we are pleased to say that...关于向你方供应...的问题,欣告你方... 29) We owe your address to ..我方从...获得你方地址。 36) In replay to your letter of ...concerning...we are glad to be able to /story to have tell you that...兹复贵方...月...日有关...的来函,很高兴/抱歉告知贵方... 41)We must apologize for the delay in replying to your letter of...迟复贵方...月...日函,甚歉! 43)In reply to your letter/inquiry of ... , we wish to inform you that...兹复贵方...月...日函/询盘,我们愿意告诉贵方... 77)As requested/ In accordance with your wishes we are sending you... 按你方的要求,现奉上.. 商业信函常用开头语 3.惠请告知某某事项等 1)Please inform me that (of) ；13)We shall be pleased to have your information regarding (on, as to; about) 6.特回答贵公司某月某日函所叙述有关事项等7)In response to your letter of l0th May, I wish to say that； 10)In reply to your letter of February 8th, I inform you that (of) ； 7.非常遗憾，我们奉告您关于，等。 l)We regret to inform/say/advise you that (of) ； 9.我们对于您某月某日来函的询价，深表谢意等。2)I thank you for your inquiry of the 10th May ； 10.兹函附某某，请查收，等。 1)Enclosed please find ；3)We enclose herewith ；7)We are pleased to enclose herewith 11.遵照某月某日来函指示，等。2)According to the directions contained in yours of the 6th May ； 4)In conformity with (to) your instructions of the l0th ult. 12.关于详情，下次叙述，等。 2)Particulars will be related in the following. 3)I will relate further details in the following. 13. 如下列所记，如附件所述，1)As stated below, 10)As already mentioned,
商务英语写作-商务英语信函范例：教你学写邀请与答复信函
商务英语写作 商务英语信函范例：教你学写邀请与答复信 函 invitation and reply dear mr. / ms, we should like to invite your corporation to attend the 2000 international fair which will be held from august 29 to september 4 at the above address. full details on the fair will be sent in a week. we look forward to hearing from you soon, and hope that you will be able to attend. yours faithfully 尊敬的先生/小姐， 在上述地址，我们想请贵公司参加于八月二十九日到九月四日举办的2000国际商品交易会，关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信，并能来参加。 您诚挚的
肯定答复 dear mr. / ms, thank you for your letter of june 28 inviting our corporation to participate in the 2000 international fair. we are very pleased to accept and will plan to display our electrical appliances as we did in previous years.
外贸函电常用范文
本文档由实惠网（https://www.sodocs.net/doc/2818294255.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.sodocs.net/doc/2818294255.html,） 外贸函电常用范文Set new business relationship 建立贸易关系，可以通过多种途径，比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.sodocs.net/doc/2818294255.html, that you are in the market for textiles. We 本文档由实惠网（https://www.sodocs.net/doc/2818294255.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.sodocs.net/doc/2818294255.html,）
would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.sodocs.net/doc/2818294255.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网（https://www.sodocs.net/doc/2818294255.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.sodocs.net/doc/2818294255.html,）
通知与确认商务英语信函写作
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