商务英语-BEC初级口语(超详细讲义)

商务英语-B E C初级口语(超详细讲义)

-CAL-FENGHAI-(2020YEAR-YICAI)_JINGBIAN

BEC初级口语电子讲义

第一课时

BEC Preliminary介绍

Ⅰ BP Introduction BEC初级介绍

(ⅰ)Why take BEC exams？

* strong growth

* rigorous quality control

* wide suitability

* wide business context

* value for study and business career

* international recognition for work and study

(ⅱ) BP Content BP包含的内容

BP考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本上都与商务有关。另外，还考学生的英语语法、结构等内容。

BP考试分笔试和口试两大部分。笔试包括阅读、写作和听力。

听说读写听力：电话、面谈、问路、讨论等阅读：来往函电、表格、会议记录(memorandum)、广告(advertisement)、通知(announcement)、日程安排(business schedule)、电话留言、简历(resume/CV)、商业文章、信息转换、产品目录(product catalog)

写作：写短文、商务信函(查询信、复查询信、抱怨信、图表描述)

口语：日常会话(daily conversation)、简单陈述(mainly presentation)、讨论问题

(ⅲ) Papers 试卷

(ⅳ) Grades 评分等级

* one overall grade

* each skill counts for 25%

* candidates also receive profile of performance

* Preliminary: two pass grades, namely, pass with merit and pass

* Vantage and Advance: three pass grades

(ⅴ) Introduction to BP Preparation Resource

* vocabulary

* textbook

《Pass Cambridge BEC Preliminary》

《Further Ahead》（a communication skills course for Business English）

* mock exam papers: 9 sets

Ⅱ 学习方法 Learning Methods

What is International Business English 什么是国际商务英语？

国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。

How to learn International Business English 怎样学习国际商务英语？

1. 掌握一定的商务英语词汇、短语和句型。

(1) 词汇方面

commercial

. The TV show was interrupted by too many commercials.

prospect

. He called on some prospects but failed to make a sale.

make

. These products are of Chinese make.

The factory manufactured five makes of tractors.

(2) 短语方面

soft selling hard selling

Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.

have a bad year

The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.

break into/penetrate the market

There is chance that we’ll manage to break into the UK market.

(3) 句型方面

I am writing to you concerning…

I can’t agree more.

You can always re ach me at the number…

We would very much appreciate it if you could…

I noted with interest your advertisement for…

That’s exactly what I think.

You are wanted on the phone.

As requested, we enclose for your attention…

2. 熟悉世界贸易组织。

3. 熟悉国际商务英语有关行业的基本术语及其内涵意义。

4. 学习国际商务常识，略知相关专业知识。（一个中心，四个基本点）

一个中心：国际贸易知识。

四个基本点：国际经济、国际金融、营销策略、国际商法。

国际经济：4C规律（Competition, Contradiction, Coordination, Cooperation）等。

国际金融：外汇、国际收支、货币的一般知识。

营销策略：市场调研、营销组合、目标市场、战略营销等。

国际商法：合同、WTO协定文本（基本常识）、知识产权等。

5. 密切了解国际商务最新动态。

第二课时

Ⅰ Introducing yourself & Introducing some else

. 1

Good morning, ladies and gentlemen.

I’m so happy to be here today.

I’d like to introduce myself.

My name is Jennifer.

I come from Kaohsiung.

I’ve been living in Taipei for three years.

I am a student.

I like outdoor life.

I’m interested in sports, especially mountain-climbing.

I like making friends with people from all over the world.

I hope we’ll become good friends.

Thank you, everybody!

morning, ladies and gentlemen.

This is Michael Wang.

You’ve all heard about him.

He’s a good friend of mine.

You’ll have a chance to chat with him.

Let’s make him feel at home.

Here he is.

Let’s give him a big hand.

Ⅱ Presentation

Ⅲ Business Dialogue

Dialogue 1 Introducing an Acquaintance

Mr. Lee: We’ll get Miss Lewis’ opinion on this, I think.

Mr. Jones: Miss Lewis…I’ve heard that name. Oh yes! I heard she is one of the secrets of this company’s success. Everyone was

raving about what a great job she’s done in motivating

the … (interrupted by Mr. Lee)

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5. Tom, a college student, has two options about his summer job: to be a lifeguard for a summer camp or to be a salesman for a company. Now he is talking with Alice about which one to take. Tom=t alice=a A;I haven't seen you for ages.It's nice to see you again,how are you? T;i’m fine ,thank you .but rencently i have some problems with me. A;oh ,take it easy,everything will be ok.what happened? T ; you know,the summer vacation is coming.i have been find an internship.now,i have two options about my summer job: one is to be a lifeguard for a summer camp ,another one is to be a salesman for a company. I don’t know which to choose?could you give some pieces of advice? A;ah,that sounds great. Congratulations!part -time jobs is not only can broaden the horizon but also can we earn pocket money.T; yeah,i agree with you,that also is my main purpose.but i haven’t made a decision yet. A;Now the social competition is becoming increasingly fierce, we should enter society and adapt to the society eariler.I think that the job should be concerned with our major, which will be beneficial to our future work. So ,what is your major? T ; i’m major in marketing management. A;be a salesman for a company is suitable to your major.why don’t you choose the job of salesman? T;en,I struggle with this problem. l love smimming and i’m interested in the lifeguard.but my major is marketing management.i don’t konw what to give up. A; From my point of view I think you should be more realistic.being a lifeguard,you must take many responsibilities.you need to save the drowning man and make artificial breathing in time .besides,you must must hold a lifeguard certificate T;i haven’t thought of the problems you just said. Indeed.i think i should follow your advice.thank you very much.what about you recently? A;ou know ,i have graduated from the university from this summer.i have been looking for jobs . T;oh,I wish you could find a good job A;thank you ,i also think so. 6.Su san and Kevin are friends. They haven’t seen each other for years. One day, they come across on the road and have a talk about their jobs. Susan is a telephone operator at a company while Kevin is a personal manager. Imagine what they will say and make a dialogue with your partner.

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