英汉口译技能教程
P166-P170
会场实战（原声）（5）
Speech by a Group Head of Standard Chartered Bank in Asia-Pacific Bank Cards Summit 2008
Good Morning. Good Morning! Good! Zao an! Ni hao! Sleepy! Sleeping! Good Morning! My name is Barsker Rangchary, very long name. I work in standard chartered bank. I’m based in Singapore, and I’m the group head for strategic alliances and customer loyalty.
How many of you are work,I know all of you work in a bank, yes? How many of you work in cards marketing? Marketing? One,ok. How many of you work in operations? Operations, no. Risk, risk management? Ok,we have one gentleman. How many of you are in the cards business? All of you, ok. So the rest of you, work in a bank, or no? Ok I’m just joking. I just wanna, I just want you to feel more alive ok? So, I’m just making some joke here and there. Please don’t get offended?
Ok, what am I gonna to talk abou t this morning? What I’m going to talk about? Oops, ok, that’s the end of my presentation, sorry. Ok, what I’m going to talk about are a few topics: what is loyalty? What does loyalty mean in the card business? Why does it matter to growing profitably? It’s very easy to give the customer everything. But you lose money. Right? We’re in business to make money, not to lose money. Correct? So therefore we need to make sure that everything we do is profitable. What’re the trends in loyalty? I’ll be talking about that later. Then, all of us know a lot of loyalty programs will be saying: why is my loyalty program not working? Ok, I will look at some of the issues, some of the problems that we face in cards marketing. What does it take to succeed? And I will share a lot of examples.
Can I just ask how many of you hold credit cards? No credit cards? Cash? Cash better, or credit card better? Creditcard. Ok, I’ll tell you what matters in the credit card business. Just for my experience, I have been working in Asia-Pacific for over 20 years. I’m Singaporean. I have been coming to China since 1991, when many of you were little children. Ok, I’ve been coming to China. And in those days, China was still, you know, a developing nation. Today, China has come a long way, but the credit card business in China is still starting up, really. It’s not mature. It’s a growing business. And I will share with you what matters in the card business. So some of the things you’re going to see today may not be useful today in your b usiness but tomorrow. As the business grows, as cards become more and more competitive, you’ll understand what loyalty is and why it matters. Oops, sorry, I keep hitting the wrong button. I must, ok.
So, what is loyalty? Loyalty, this is a definition from a textbook: “it describes a customer’s commitment to do business with a company.” So, if you’re a credit card holder, and you hold 3.4 cards, what is your commitment to use one card? Today you use a card because it gives you good discount, or it makes you feel good. It gives you states. It is a platinum card. All my friends know I’m rich. Yeah, so a card can do that. Now in the banking business, there is only one product that can make you feel good. It’s a card. You can’t, you don’t take your housing loan document and walk around, and show your friends, wow, I have a housing loan. Right? You don’t do that with
your personal loans. You don’t do that with any other banking product. But with cards, you show your friends. Your friends see. They know what you, what your status is. So therefore in cards maintaining a customer’s loyalty is absolutely critical.
But what does loyalty mean? It’s a customer’s commitment to do business, keep giving new business and recommend it to the friends. Here now, I’ll explain a little bit why I talk about all the three aspects. Second thing, loyalty can not be taken for granted. That means, today you may be loyal to handbag Louis Vuitton, very good. But tomorrow you may say: “I don’t like Louis Vuitton, I move to Prada.”You don’t like Prada, you move to Ferragamo. Right? This happens. So for Prada to maintain your loyalty, they can not assume that today you like Prada, tomorrow also you like Prada. Ok, you may not like it. So therefore it becomes a challenge to maintain loyalty. In the card business, it’s even more difficult to maintain loyalty because if you are my customer, I can’t see you. Right? All I know is your name, your number, and I talk you on the phone. So it’s much harder to maintain.
This is a pretty chart. What is really says is that there are five things in the card business you have to do if you want to be successful with premium customers. One is the product features and the positioning. The features of the product, for example, oh, my card comes with a very high credit limit. My card has a, you know, free insurance. Or every time I go to the restaurant, they, you know, I get priority. All these are features of a product. Position. All of you know there is a classic card, gold card, platinum card, titanium card infinite card signature at many different levels. Right? And everybody wants to show to their friends that they are rich, right? So they want the next higher level card. And it’s not just the color of the plastic, it’s the positioning that makes the card exc lusive. You can’t just put a card and say: “Ok, I’m done. “ The next thing you’ve got to do is to have great customer service. And in the card business, because you don’t see your customer most of the time, all your customer most of the time, all your customer service happens on the phone. So maintaining and giving a great experience on the phone is much harder than in face-to-face. Therefore maintaining that is important.
Relevant merchant benefits. Today many credit cards offer thousands of discounts, not just hundreds, not just ten, but thousands of discounts. How many of you remember what discount you get when you go to a restaurant, you can’t. It’s not possible. So it’s more important to maintain relevant and good benefits. What’s relevant to you based on your lifestyle. If you’re young and single, what you want is different from when you’re married with three children. So the card must meet your needs.
Fourth, comprehensive rewards program. A good rewards program that covers everything that different customers want. And finally status recognition and affirmation. If you walk to a restaurant and they see your card. And they say: “Oh, welcome, Mr.Li, come, come, please sit down. We have a special seat at the window for you.” Then you feel good, right? And you love this card. You’re like: “this is my favorite. I want to keep this all the time. I want to show it to all my friends.” Right? That’s the thing a card can do. The card can make you feel emotional. So recognizing it and repeatedly recognizing it is very important.
If you are loyal to any brand or any product, what are the behaviors you do? You
will come back frequently. So if you like the particular shop, you will go back soon. You will buy more expensive products. So the first time you may take something that’s cheaper, but next time you’ll buy the more expensive because you like this shop or you like this brand. You’ll recommend to friends. You say: “O h, you know, this is a handbag from Louis Vuitton, very beautiful. Look at the color, look at th e monogram.” You know, you’ll talk about it with your friends. You will give important suggestions to the company. So when you call us and you say: “Y ou know, I would, I would like to suggest that your card should have free insurance because a lot of my friends tell me that insurance is important.” So important suggestions come from loyal customers. If you don’t care about a particular product or a company, you’re not going to give any suggestions. You will just walk out and you won’t go back. Correct?
So what is the emotion that a loyal customer has? When they feel attached, they are very proud of it. They like being associated with the brand. They trust the provider. If you always maintain a certain quality, you’ll always be able to command a premium, because your customer trusts you. They don’t change even when competitors offer: “Oh, cheap sale, come and take.” They won’t change. They will still pay m ore to buy your product. It’s the same in the cards business. And they’re willing to forgive mistakes. If they like your brand and you made a mistake in the service, for example, in credit cards, you billed them something by mistake, they won’t scold you. They will say: “Hey, this is a mistake, please correct it.” But if they don’t like you, they will call and scream at you for half an hour. That happens all the time, right?
But why does loyalty matter? Why is it important in the card business? Let me share with you some of the findings from research around the world. One, it costs you five times more to get a new customer than to keep a customer. That’s very important to know. And normally in any business, there is, as someone call it, the 80-20 rule. 80%of your business comes from 20% of your customers. So it’s really important that you look after this 20%, because if they disappear, your business disappears.
Three, bank. You know I am a banker; you are a banker. Bankers are terrible at keeping customer s. Banks don’t do a good job normally, because we’re not in the customer marketing business. You walk into a supermarket, right, they do a great job of, you know, which shelf they put the potato chips, which shelf they put the shampoo. Imagine if they put the shampoo on the top of shelf, can you reach it? No. So supermarkets, retail business pay attention to that kind of detail. But generally banks don’t do it very well. So as a result, research actually shows that banks lose 20%of customers every year. Tha t’s a lot of customers. So every four years, your customers are gone. You are getting a new set of customers and it costs you five times more. Every time you get a new customer, you pay a lot of money, commissions, you pay all this, you don’t know if this customer is being profitable.
P170-P172
现场口译参考:
早上好！早安！你好！瞌睡吗?在打瞌睡吗？早上好！我叫BarskerRangchary，很长的名字。我在渣打银行工作，工作地点在新加坡。我是战略联盟及客户忠诚部负责人。
你们中多少人是在银行工作呢？我知道你们都是在银行工作，对吗？多少人是做银行卡销售的呢？营销？好，有一位。多少人做运营？运营，没有。风险管理？好，有一位。多少人做银行卡的呢？你们都是，那么，还有些人不是在银行工作？我只是开个玩笑，希望你们更活跃点，我会偶尔开些玩笑，请别见怪。
今天早上我会谈些什么呢？哎呀，不好意思，按错键翻到PPT最后一页了。好，我会谈谈这些内容：什么是客户忠诚？银行卡产业中的客户忠诚指什么？为什么客户忠诚对赢利很重要？纯粹满足客户很容易，但是我们会亏钱。我们做生意不是要亏钱，是要赚钱，对不对？所以，我们要确保我们做的每一件事都可以带来利润。那么客户忠诚有哪些趋势呢？我稍后会谈到。各位都知道许多客户忠诚项目没有效果，那为什么呢？我会分析一下我们银行卡销售方面的一些问题。那么如何进行成功营销呢？我会和你们分享一些案例。
我想问问，你们中有多少人有信用卡？没有信用卡？现金呢？现金好，还是信用卡好？信用卡。现在我要谈谈信用卡行业有哪些重要的影响因素。说说我自己的经历吧。20多年来，我一直在亚太地区工作。我是新加坡人。1991年以来，我经常来中国，当时你们还很小。当时中国还是个发展国家。今天的中国取得了长足的发展，但是中国的信用卡产业才刚刚起步，还不成熟，还处于发展阶段。我会和你分享一下银行卡产业的一些重要影响因素。所以，你们今天听到的可能对你们今天的生意没多少用，但对明天的生意会很有用。随着银行卡产业的发展，竞争加剧。你会明白“客户忠诚”意味着什么，为什么这么重要。对不起，我老是按错键。
那么“客户忠诚”是什么呢？我们看教科书上是如何定义的：“客户忠诚描述的是客户承诺和一个公司做生意。”所以，如果你有三四张信用卡，那么你为什么承诺使用其中的一张呢？今天，你用其中的一张卡是因为它提供打折，或者用这张卡感觉好。它赋予你社会地位，比如白金卡。我的朋友都知道我有钱。没错，信用卡能做到这一点。当今的金融业，只有一种产品可以让你感觉很好，那就是银行卡。你无法，也不会拿着房屋贷款文件到处炫耀说，啊，我做了房屋贷款，是不是？你是不会炫耀你的个人贷款的。你也不会炫耀任何其他金融产品。但是你会向朋友们炫耀你的银行卡。你的朋友也会明白你的社会地位。所以在银行卡产业，保持客户忠诚至关重要。
但是客户忠诚是什么意思呢？客户忠诚是指客户承诺买你的东西，经常买，而且还推荐给朋友。现在，我要解释一下我为何谈到这三个方面。还有一件事，对客户忠诚不能想当然。就是说，今天你可能对Louis Vuitton 手提包很忠诚，
“我不喜欢LV了，我要买Prada。”然后，你又不喜欢Prada，但明天你可能就会说：
你买Ferragamo，你会这样，是不是？所以，Prada若果想要保持你对它的忠诚，就不能想当然地认为，今天你喜欢Prada，明天你还喜欢它。因为明天你可能就不喜欢它了。所以，保持客户忠诚是个挑战。在银行产业，保持客户忠诚更难，因为我们没法看到我们的客户，我们只知道客户的姓名，卡号，我们只和客户在电话上交流。所以，保持客户忠诚更难。
让这张很漂亮。表里列了银行卡产业中赢得尊贵客户的五个要点。一时产品特色及定位。产品特色指什么呢？比如我的信用卡额度高。或者，我的卡提供免费保险。或者每次我去饭店吃饭时，我都享有优先权。所以这些都是产品的特色。定位呢？你们都知道卡可以分成许多种：经典卡，金卡，白银卡，钛金卡和无线卡等。每个人都想让朋友知道他有钱，对吗？随每个人都想拥有更高级别的卡，所以，卡的定位而非颜色让你的卡与众不同。我们不能发了一张卡，就说：“好，
我的工作完成了。”接下来，你还要提供卓越的客户服务。在银行卡产业，你常常看不到你的客户，你都是在电话上提供客户服务。在电话上提供一种特别的客户体验比与客户面对面要难的多。所以电话上卓越的客户服务很关键。
相应的商户优惠。今天许多信用卡提供上千元的折扣，不是几百或几十，是上千。你们中多少人能回忆起来，去饭店的时候你们享受了折扣？没有。不可能。所以更加重要的一点就是保持诱人的相应商户优惠。你需要什么样的优惠，要看你的生活方式。如果你是年轻的单身汉，你的需求和已婚有三个孩子的人会不一样。所以银行卡要满足客户需求。
第四，综合奖励计划。好的奖励计划满足不同客户的需求。最后一点是社会地位认可。如果你走进一家饭店，店里人看到了你的卡，他们会说：“欢迎光临，李先生，请这边坐，我们为您在窗边安排了专座。”这样，你会感觉很好，是不是？你会爱上这张卡。你会说：“这是我的最爱。我要一直拥有它。我想把它展示给所有的朋友看。”这就是一张卡所能带来的。卡让你感动。所以，卡的社会认可，反复认可非常关键。
如果你忠诚于一个品牌或产品，你会做什么呢？你会常常再次光顾。如果你喜欢特定一家商店，你很快会再次光顾。你会买些更贵的产品。你第一次可能会买些稍微便宜的，但是下一次你会买贵一些的，因为你喜欢这家店，你喜欢这个品牌。你还会将它推荐给朋友。你会说：“这是Louis Vuitton包，非常漂亮。看看这颜色，看看这图案。”你会这样和你朋友说的。你会给公司提很多重要建议。你给我们打电话时会说：“我想提点建议，你们的卡应该提供免费保险，因为我的许多朋友都说保险很重要。”所以说，重要的建议都来自于忠诚的客户。如果你不喜欢一个产品或一家公司，你根本不会提建议。你会一去不复返，是不是？
那么客户忠诚的心理是什么样的呢？他们感到依恋的同事，会感觉自豪。他们喜欢和某个品牌间的那种关系。他们信任供应商。如果你总是提供优质的产品，你一定会获得高额回报，因为你的客户信任你。哪怕竞争对手吆喝“大甩卖！要买赶快！”，你的客户都不会改变他们对你的忠诚，他们还是会多花钱买你的产品。银行卡产业也是如此。他们愿意宽容你犯的错误。如果客户喜欢你的品牌，即使你在服务过程中犯了错，比如，信用卡服务中开错了单，他们不会责备你。他们会说：“你做错了，请改一下。”但是，如果他们不喜欢你，他们会打电话，然后朝你吼半个小时。经常有这种事，是不是？
那么为什么客户忠诚重要呢？为什么客户忠诚对银行卡产业很重要呢？我和你们分享些世界各地的研究成果。第一，获得新客户比保持老客户要多花5倍的成本。一定要记住这一点。还有，在任何行业，我们一般都有个80-20法则。80%的生意来自于20%的客户，这非常关键。要是他们溜走了，你的生意也泡汤了。
第三，银行。我在银行工作，你们也是。银行在留住客户方面做得简直糟透了。我们银行做不好服务是因为我们不是在一般消费品销售行业。你要是走进一家超市，你发现超市做得很好:哪个货架上放薯片，哪个货架上放洗发水。想一想，如果他们把洗发水放到货架最上层，你够得着吗？够不着。所以超市，零售业很注意这些细节。但是一般来说，银行却做不好这些。结果呢？研究表明银行每年失去20%的客户。这可是很大一批客户。所以，4年后，你会失去所有老客户。然后你得重新开发新客户，你要花五倍的钱，给很多回扣，你都不知道客户是不是赚了。
P172-174
会场实战（原声）（6）
Thank you, thank you for continuing to follow the afternoon lectures. Today I would like to talk about reconstructing the data center to raise its efficiency and save energy. Energy-saving is a topic dealt with in all of today’s presentations. But here I’d like to focus on the data center’s operational mode. This is also the best way to nip the heat problem in the bud. Even as we can see more and more of the residential buildings are designed to be energy efficient and environmentally friendly. We can also see many thrifty old ladies stuffing their rooms with obsolete clothes, cupboards, and closets. Given this kind of management method, it is highly questionable whether such green and environmentally friendly houses can fully play their intended role. The key, therefore, lies in fundamental changes in life style and living concepts, which could be more important than the houses per se. the same is true with the green data center. So today I’d like to start with this point, and then talk about HP’s innovations and concepts for the dynamic cooling of the green data center.
What kind of challenges is the data center facing in energy consumption? We have already heard about many challenges today, and various reports indicate that the energy consumption is ever growing. It is reported that by 2010, over half of the data centers will need redeployment, outsourcing or reconstruction. That is a very real trend However, data centers are not only confronted with pressure of energy consumption, but with other problems and challenges as well. One of them is that its old application fails to meet the new business needs or the various requests from different departments. Under such mounting pressure, the data center department manager has a good reason to boil all of the problems down to one; inadequate investment. But it is rather hard to decide whether or not investment is really the problem. A company might have a relatively bigger investment proportion compared with its industry rivals, but it might still find it hard to meet the different business needs. Can we satisfy the ever-changing business requirements with less investment?
As you can see from this typical case displayed on the right side of the PPT, most of the IT investment is used in maintenance. And only 10% is used for new deployment, innovation, and marker tracking. And this is exactly similar to the old ladies we talked about just now. Though living in an energy-efficient and environment-friendly family, the grandma may often air-dry her wedding gown which she will never wear. Of course, the maintenance cost is very high. Another old lady may enjoy watching TV serials and programs on s huge set which consumes a large amount of power and requires constant maintenance of the remote control. When our data center encounters such absurd business requests, we are always rendered speechless. We may be asked to turn a modern and brand-new process back to an old mode or an old interface. Such requirements made us spend too much money in maintaining old systems. Then how could we have enough money to cope with new demands?
Thus we have to change the isolated island approach, which is to serve each
business department with extremely detailed IT support. This approach is seemingly nice as it does meet business demand, support our business, or even eventually generate some new business it is undoubtedly in the development direction of our IT department and data centers. However, like the renowned Chinese poet, GuanDaosheng, said in one of his poems; Break both of us, mix us, knead a new me and a new you, thus you are in me, as I am in you, and we live and die together. This is not only the new model and direction being taken by the IT industry, and also is state-of-art theory and practice guiding HP.
Meanwhile, we must prevent negative side-effects from occurring in the name of “innovation”. We need to determine whether the business requirement of a specific business department matches that of the whole company. For instance, today’s efficient offices have become very effective at sharing resources. We share a lift, a washroom, conference room and telephone network. But when it comes to the IT system and data center, this sharing hasn’t worked as smoothly. If asked, highly performing departments will still complain about their office facilities and configuration. They expect to have their own offices and conference rooms. If you stopped to further listen to their demands, you could definitely hear them ask for more. They would be more than happy to have a room in which staff could take a noon-time nap.
When we support business, our objective is to think from the overall perspective of the company rather than its particular departments. This is the desirable way of thinking and living from the point of business technology. In business technology, we have a basic and adaptive solution integrating various product frameworks. It is a highly virtual and adaptive framework based upon the open and standard product development basis to optimize IT management tools. The embodiment of such an adaptive framework is the new generation of data processing center advocated by HP. The designing principle of the data center complies with the operational mode of the whole data center we discussed just now. It is based on the virtual management which is highly sophisticated, open, virtual and modular. And it is a new generation of data center which requires no pilot around the clock.
大三口译教程课文翻译
1.3 US Vice President's Speech at Fudan University 美国副总统在复旦大学的演讲开场白 Thank you very much, Mr. Mayor. I appreciate your kind words of introduction. And we're delighted to be here today. My wife and I are privileged to have the opportunity once again to travel in China. // We are grateful for the welcome we have received, especially for the kind of reception here at Fudan University. We thank you for the honor, and we bring you good wishes from President George W. Bush and the people of the United States.// 非常感谢您，市长先生。谢谢您做介绍时的友好言辞。今天我们很高兴来到这里。我夫人与我为有这次机会再次来到中国访问感到荣幸。感谢贵国对我们的欢迎，特别感谢复旦大学的热情接待。我们为此感到不胜荣幸，谢谢你们。我们此行带来了布什总统和美国人民的良好祝愿。 I know that many of you will soon graduate from this great university. I am told the standards are extremely demanding here, and a degree from Fudan University signifies years of hard work and discipline. I congratulate each one of you on your achievement, and I commend your teachers for upholding the tradition of excellence that marks the 99-year history of Fudan University.
上外中级口译第三版听力教程原文及讲解--Unit 4
中级口译听力教程第三版2A An intermediate course of English listening. Third edition. Unit four. Part one. How children learn social behaviors. 2. Exercises. 1. This is a talk about how children learn social behaviors. Listen to the first part of the talk and then supply the missing words you hear from the talk. W: Hi, welcome. Today we are going to talk about how children learn social behaviors, especially how they learn lessons from the family, the most basic unit of our social structure. There are a lot of discussions these days about how families are changing, and whether non-traditional families have a good or bad effect on children. But it’s important to remember that the type of the family a child comes from is not nearly as important as the kind of love and support that exist in the home. I’d like to focus on three of the ways the children acquire their behavior, through rewards, punishments, and finally modeling. First then, let’s discuss rewards. A reward can be defined as a positive reinforcement for good behavior. An example of a reward is when the parent says if you eat your vegetable you can have ice-cream for dissert, or a parent might say finish your homework first then you can watch TV. Most parents use rewards unconsciously, because they want their children to behave well. For example, a parent might give a gift to a child because the child behaved well, or parents might give child money for doing what the parents asked. 2. Now listen to the second part of the talk. Provide the missing information in the spaces given below. The opposite of the reward is a punishment. Punishments are the second important way in which a child is socialized. All of us have probably been punished in our lives. For example maybe our parents stopped us from going out with friends, because we did something we were not supposed to do, or maybe they wouldn’t let us watch TV, because we got a bad grade on the test. Both rewards and punishments are controversial. Many people think they are not effective or necessary, especially when used often. Let’s take this situation. A young boy has been asked to take out the garbage. Listen to situation A. The parents say if you take out the garbage for me I will give you a cookie. Some people argue that this reward is unnecessary, because it’s like a bribe. They argue that the child should be taught that it’s his duty to help with house hold chords, and that he should not get a special reward for doing something that’s his responsibility. Situation B would go something like this. David please take out the trash now. And David says OK dad. Not surprisingly punishment is extremely controversial, especially when the punishment is physical. Some of us grew up expecting to be spanked if we misbehaved. For example, our parents may have hit us on the hand if we talked back to them. But I don’t agree that spanking can teach children anything. And sadly some children are subject to really serious physical abuse. According to a study I just read one in 22 children is a victim of physical abuse. Children who come from homes where violence were used to solve problems are much more likely to abuse their own children when they become adults and have their own families. Part 2. Statements. 3. Exercises. Listen and then choose the answer which is closed in meaning to each statement you hear. 1. Since you said you totally agreed with Tom’s views, you ought to have stood up for him in the argument at the meeting yesterday afternoon.
商务英语口译教程Unite1_Unite4课后习题答案
Unit1 P8 1.我们认为你方的格力空调在这里会很畅销，希望很快收到你们的样品。 2．贵方若能报优惠价并保证收到订单后四周内交货，我方将定期订购。 3.如能报到岸价，折扣以及发货日期等详细情况，将不胜感激。 4.随函附上我方最新的产品目录及CIF 纽约报价单。 5.关于贵方9月29日的询价信，我方就如下产品报价，以我方最后确认为准。 6. 此盘5天内不接受就作撤销论。 7. 很遗憾，我们的价格和你方还盘之间差距太大，所以恐怕我方不能接受你方还盘。 8. 考虑到我们长期以来的贸易关系和友好合作，我方建议你方能接受保兑，不可撤销即期信用证。 9. 石油价格将在未来一段时间内继续下降。 10. 我们还想指出我们主要以承兑交单方式结账。 Unit1 P9 1.（我们正打算订购）We are thinking of placing an order for your Flying Pigeon Brand bicycles. We would be very grateful if you could make us an offer for 200 ones with details. 2. （上述询价已于）The above inquiry was forwarded to you on Oct. 10, but we haven’t received your reply yet. Your early offer will be highly appreciated. 3. （我方的冷冻食品）Our frozen foods have been shipped to many countries where they are received favorably. It would be to your advantage to try out a shipment. 4. （很抱歉，贵方）We are sorry to say that the goods required by you are out of stock for the time being. Therefore we are unable to make you an offer at present. 5. （我方于两个月前）We sent you our Quotation No. 44 two months ago, but we haven’t received any news from you. It would be advisable if you could make an early decision on this matter. 6. （所有报盘都以）All quotations, except firm offers, are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are without any discount. 7.（许多外国电讯）Many foreign telecommunications companies wish to come into the Chinese market such as AT &T, etc. the competition is very keen. I understand some companies are lowering their prices and offering technical assistance and after-sale services. 8.（很高兴我们）I’m glad that we have settled the price. 9. （我们至多只能再减）The best we can do will be a reduction of another 30 pounds. That’ll be definitely rock-bottom. 10. （我们正在仔细研究）We’re now studying your offer carefully, so we hope that you can keep it open till the end of this month. Unit1 P10 1、我们的还盘与国际市场上的价格一致。如果你们接受，我们将说服客户向你们订货。如果你方不能做进一步的让步，我们就没有必要再谈下去了。我们不妨取消整个交易。顺便说一下，在考虑你方的新报价时，请考虑到我们的佣金问题。 2、我们的报价以合理利润为基础，不是漫天要价。你必须考虑到质量问题。这一行的每个人都知道三星产品质量上乘。如果我们不是朋友，我们愿意以这个价格为你们好。 Unit1 P11
基础口译听力教程
Unit 1 II．LISTENING EXERCISES 1, 1) The man has been waiting for the train for . The train he expects to take is the one to Baker Street. When he is told he has made a , he is surprised and refers to his timetable. But the lady tells him that it was changed at April and today is May. The train now leaves at . 2) Sandy buys a bottle of , which costs , a tube of toothpaste, which costs and a film of exposures for his camera, on which he spends . He gives the assistant and gets a change of . 2. 1) Dr. Brian received his B.A. in Management at Yale University on , 1964. 2) I should be at the meeting at , but I got stuck in the traffic jam. 3) Her monthly expense is about not including the rent. 4) The results of the two subtractions are & . 5) The mileage between Los Angeles and Chicago is . 6) Mike’s telephone number is copied here, . 7) Moscow has a population of . 8) There are as many as bicycles in Beijing. 9) The taxi fare from the square to the airport is . 10) Do you believe characters can be written on this piece of paper? 11) The bus is more expensive but much faster. 12) For reservation or more information, call your travel agent, or call the toll-free number: 13) Laser light can burn holes in a steel plate mm thick at a distance of several feet. 14) Asia occupies of the world’s land. 15) The tuition is per term and MBA students attend four terms. 16) China’s population at that time was . 17) It is currently ranked among private universities awarded federal funds for research. 18) Now as the second largest university in the country, it has an enrollment of about . 19) He won the men’s javelin competition. He threw it meters. 20) Children need to spend at least hours a week reading books, magazines or newspapers. 3. ( ) 1) It is a morning weather forecast. ( ) 2) There will be a rise in the temperature tomorrow. ( ) 3) The broadcaster is reminding the listeners of the snow in June last year. 4.
口译短时记忆
口译短时记忆 Part 1: Brief Introduction to the course 1)口译= 口语+ 翻译 良好的口语基础是口译的必要条件。口译的许多技能在口语课中可以得到锻炼，如理解技能、重述技能、综述技能，以及语音语调、发声（voice projection ）、公共演说技巧（public speaking）等等。 有意识地加强对学生公共演说能力的培养，这对提高学生的自信心、胆略、应变能力（coping tactics）等心理素质大有帮助，而这些方面对口译员来说又是至关重要的素质。 成功的口译员，不只是语言能力过关，在口译技能、口译过程中的应对、应变策略、心理素质等方面同样要出众。 学生口语演说技能要加强培养，学习公众演说技巧，提高学生的语言表达能力。Activity one：Why I am here and Retelling 2) Interpretation 口译最基本的两个步骤：理解与表达，表现为―听‖与―说‖。―听‖是基础，只有听懂了发言者的讲话，才能谈得上语码的转换；而―说‖是媒介，以口头形式转达发言者的原意。由于口译过程是一个多任务处理的过程，需要译员一心多用，为此，Gile（1995）提出了以下几种口译的阶段模式： --CI(P1)=L+N+M+C，即交替传译(第一阶段)＝听力分析＋笔记＋短时记 忆＋协调； (P2)=Rem+Read+P, 即交替传译（第二阶段）＝记忆＋读笔记＋输出（翻译）。 --SI=L+M+P+C, 即同声传译＝听力分析＋短时记忆＋输出（翻译）＋阶段协调； Activity two: Quiz for your Interpretation Topic: Japan has the Best Earthquake Early Warning System in the World. Part 2: 翻译训练课 ●―口译课不是一门专业课，而是职业翻译训练课。‖（刘和平，2001）交 替传译与同声传译的技能在听力课上完全可以得到有效地训练， 翻译训练课:技能 ●这些技能包括: ●短时记忆能力（训练方法有单语复述练习、单语延迟复述练习） ●口译笔记能力（本技能的训练目的是尽早帮助学生建立一套可行的、相对 稳定的笔记符号系统） ●笔记的阅读（可以设计给出几个核心词，要求学生根据核心词综述一段内 容） ●主题思想识别（训练学生如何在理解过程中抓主题） ●数字传译技巧（该练习应该贯穿口译训练的整个过程） ●分散使用注意力技能（要求学生听、思、记、译同时进行，可以让学生进
英汉口译课件
?那么什么是口译？口译是一种通过口头表达形式，将所感知和理解的信息准确而又快速地由一种语言形式转换成另一种语言形式，进而达到完整并即时传递与交流信息之目的的交际行为，是现代社会跨文化、跨民族交往的一种基本沟通方式。 ?——梅德明《中级口译教程》第一部分“口译概论” ?第二节“口译定义” ?The Criteria of Interpretation 翻译的标准 ?功能对等functional equivalence ?信、达、雅faithfulness fluency/ expressiveness and elegance ?Remember how modern interpretation started? ? ?口译特点The Characteristics of Interpretation (The similarity and difference between T and I) We still need to improve: ?语言解意能力listening comprehension ?反应记忆能力short-term memory and quick response ?信息组合能力summarizing information ?语言表达能力language expressiveness ?文化背景知识all-embracing knowledge ? ?Even more… ?unpredictability —flexibility and expressiveness ?pressure — self-confidence ?solo work —great responsibility ?all embracing knowledge — jack of all trades, master of none ?smart power…… ? ?口译的类型 the categorical classification of Interpretation ?形式 ?交替传译 ?同声传译 ?耳语口译 ?视阅口译
英语口译教程
李天舒 主审：冯伟年 编委李天舒朱益平李艳李淑侠赵晓铃 张春娟张录侠何华李超慧宋美盈 世界图书出版公司2003 年出版定价：15 元 本教材出版后已作为英语系2001 级，辅修班2002 级，专升本2001 级学生口译课教材。 ： 1．题材广泛，内容丰富，实用性强。本教材以我国对外交流与合作及口译工作的实际为出发 点，集口译理论、技巧和实践为一体。内容主要包括口译的基本理论、方法和技巧，涉外工作的礼仪 和程序等，重点是口译工作所涉及的各种话题的英汉互译。这些专题材料主要选自国内外中英文报 刊和有关网站的最新资料。题材广泛，内容丰富、涵盖了我国对外交流中可能涉及到的各种话题，旨 在通过大量的英汉互译实践，使学生掌握口译的基本理论和技巧。 2．英译汉、汉译英并重，双向训练同步进行。口译教学不同于书面翻译教学，可采取英译汉、 汉译英分阶段进行。口头交际是一种双向交际活动；口译通常是在两种语言连续交替转换模式中进 行。因此，口译教学采取英汉互译，双向训练同步进行为好。本教材的总体框架就是根据这一原则设 计和编写的。口译实践是全书的主体部分 本教材分两大部分，十八个单元。第一部分三个单元。第一单元着重介绍口译的基本理论，包括 口译的产生、发展、特点、标准、类型、过程及口译人员的基本素质要求等。第二、三单元集中介绍口译 的一些基本方法和技巧，包括直译法、反译法、意译法、增减译法、口译笔记及各种数字的口译及习语、 引语的口译。另外，第二、三单元在介绍了每一种口译技巧之后都附有相应的英汉互译练习及练习参 考答案。在使用本教材时，教师可根据教材顺序，集中一段时间进行口译理论和技巧教学，着重对 学生进行单项口译技巧训练，使他们通过口译实践尽快掌握口译的基本理论、方法和技巧，闯过口 译中经常遇到的几个难点，为在后面的专题口译训练中能灵活机动、综合运用各种口译技巧，顺利 进行英汉互译打好基础。
口译与听力试卷B答案
高等教育自学考试英语专业口译与听力教程模拟 试卷答案 (B卷) Part One Listening ( 1’*20=20’ marks) 1. C 2. A 3.D 4.A 5.D 6 A 7.D 8. C 9.B 10. D 11. intelligent 12. interesting to talk with 13. loves kids 14. too sensitive 15. not good at managing money 16. bad-tempered 17. bright 18. has a great sense of humor 19. not easy to talk to 20. doesn’t care much for kids Part Two Interpretation (2’*20=40’ marks) 21. 土地保有权有利于保障社会稳定，改善生活条件，促进对住房、社会基础设施以及商业的投资。 22.在这次研讨会上，来自世界各地的水资源领导者们提出了一项改进水资源管理政策的建议，以防止水缺乏影响城市人口并减少城市水资源的浪费。 23. 当然，除了这些严格的规则，全世界的珠宝零售商店还必须遵守政府部门所制定的当地法规和贸易标准。 24. 现在，欧盟十一国中官方贸易货币——欧元，在2002年1月1日前将不会在那些国家中成为官方货币。 25.如果要列举出普林斯顿大学的强项，就不能不提到以下几点：高质量的学术工作，作为世界级研究机构的突出地位，对于独立工作的重视，积极参与广泛的课外活动的学生群体，以及它强烈的集体意识。26. 世界野生动物保护基金是专门从事动物保护的非政府组织，但它也致力于保护野生动植物以及一切与自然环境相关的事物。 27. 我在这一战斗中的各个阵线都加强了力量——拘捕各处的恐怖分子并将他们绳之以法。 28.我们想告诉娱乐业，希望他们能对其投放市场的娱乐项目负责。 29. 至于随着卫星定位技术的日臻成熟，它又会有哪些五花八门的应用，我们只能借助于想象了。 30. 尽管网络电话是只有三年历史的新兴技术，可它未来发展的潜力非常巨大。 31. Since Han Dynasty, Xi’an has been a very important city in the international exchange of China and foreign countries. The famous ancient Silk Road started here. 32. The mission of the World Bank is to establish a kind of framework to provide long-term foreign exchange for economic recovery and development.
口译教程参考答案整理版
Lesson 1 美国副总统复旦演讲 韩市长，非常感谢您！谢谢您做介绍时的友好言辞。今天我们很高兴来到这里。我和我夫人为有这次机会再次来到中国访问感到荣幸。感谢贵国对我们的欢迎，特别感谢复旦大学的热情接待。我们为此感到不胜荣幸，谢谢你们！我们此行带来了布什总统和美国人民的良好祝愿。 我知道在座的许多人很快就要从这所优秀的大学毕业。我听说贵校有极为严格的标准，得到复旦大学的学位代表着多年的刻苦攻读和自我约束。我祝贺在座各位学业有成。对各位老师坚持复旦大学99年追求卓越的传统我深表钦佩。 Speech by Wang Guangya at Princeton University Ladies and Gentlemen, Good evening. I am honored to be invited to your seminar tonight. For me, for my colleagues and for many other Chinese, Princeton has long been a familiar name. With a history longer than the country, it has produced many outstanding people, Woodrow Wilson, the 28th US president, Albert Einstein, the great scientist, and T. S. Eliot, the famous poet, to name but a few. As former president Bill Clinton said in 1996 at the celebrations for the 250th anniversary of Princeton,“At every pivotal moment in American history, Princeton, its leadership, faculty and its students have played a crucial role.” ; I am more pleased to learn that all of you have a keen interest in China. Though our two countries are geographically far apart, we have a great deal in common in the everyday life. While many Chinese enjoy Hollywood movies and McDonald’s fast food, many Americans find that their clothes and daily necessities are made in China. I hope that today’s sem inar will help you gain a better understanding of China and its foreign policy, thus deepening further our friendship and cooperation. 新工厂落成典礼上的讲话 各位尊敬的来宾，女士们，先生们：下午好！ 欢迎大家前来参加我们公司在中国的首家新厂房的落成典礼！感谢各位拨冗光临，与我们共同庆祝这一盛大的活动！ 我谨代表公司对今天来参加典礼的各位供应商、客户嘉宾、各位员工和业务伙伴说声“谢谢！” ` 公司管理层深深为我们的新工厂感到骄傲，我们能干的员工感到骄傲，他们发展了工厂的业务，使之达到国际水平。 新厂房标志着公司对中国业务的重视和承诺。 各位供应商，我们希望与你们携手共进，使我们的业务更上一层楼。 各位经销商，我们将继续向你们提供尖端的高质量产品，以协助你们做好客户支持，改善中国和东南亚许许多多人士的生活。 各位邻居和朋友，我们将成为良好的企业公民，与各位同行一起维护在中国开展业务的规范性。 最后，我们承诺给员工们提供一个安全、舒适的工作环境。 再次感谢各位与我们共同庆祝今天的典礼！ Lesson 2
《口译教程》汉英翻译参考译文
Lesson 1 1.3 美国副总统复旦演讲 韩市长，非常感谢您！谢谢您做介绍时的友好言辞。今天我们很高兴来到这里。我和我夫人为有这次机会再次来到中国访问感到荣幸。感谢贵国对我们的欢迎，特别感谢复旦大学的热情接待。我们为此感到不胜荣幸，谢谢你们！我们此行带来了布什总统和美国人民的良好祝愿。 我知道在座的许多人很快就要从这所优秀的大学毕业。我听说贵校有极为严格的标准，得到复旦大学的学位代表着多年的刻苦攻读和自我约束。我祝贺在座各位学业有成。对各位老师坚持复旦大学99年追求卓越的传统我深表钦佩。 1.4 Speech by Wang Guangya at Princeton University Ladies and Gentlemen, Good evening. I am honored to be invited to your seminar tonight. For me, for my colleagues and for many other Chinese, Princeton has long been a familiar name. With a history longer than the country, it has produced many outstanding people, Woodrow Wilson, the 28th US president, Albert Einstein, the great scientist, and T. S. Eliot, the famous poet, to name but a few. As former president Bill Clinton said in 1996 at the celebrations for the 250th anniversary of Princeton, “At every pivotal moment in American history, Princeton, its leadership, faculty and its students have played a crucial role.” I am more pleased to learn that all of you have a keen interest in China. Though our two countries are geographically far apart, we have a great deal in common in the everyday life. While many Chinese enjoy Hollywood movies and McDonald’s fast food, many Americans find that their clothes
上外中级口译第三版听力教程原文及讲解--Unit 8
Unit eight. Part one. New dwellings in Great Britain. 3. Exercises. 1. Listen to the following passage about housing in Britain, and then choose the best answer to each question you hear. In all 189,000 new dwellings were completed in Great Britain in 2006, a rise of 3.6 percent on 2005. Growth in owner occupation has been particularly marked increasing from 50 percent in 1991 to 67 percent at the end of 2006. Both the public and the private sectors build housing, but about four fifths in new dwellings are built by the private sector for sale to owner occupiers. Local authorities are encouraged to see their housing role as in the neighboring one. Working with housing associations and the private sector to increase the supply of low cost housing for sale or rent. Without necessarily providing it themselves. Housing associations are now the main providers of new social housing. Housing provided at rents affordable to people on low incomes, usually substantially below market rents. This allows local authorities to focus on improving the management of their own stock. Rents on new private sector lettings in Great Britain were deregulated in 1988 with the aim of stimulating the private rented sector, which had been declining from most of the last century. These policies had been taking forward with the housing act in 1996. Questions: 1) How many new dwellings were completed in Great Britain in 2006? 2) What percentage was owner occupation at the end of 2006? 3) What are local authorities encouraged to do? 4) Why were rents on new private sector lettings deregulated in 1988? 2. Listen again and then supply the missing information in the following passage. Part two. Statements. 2. Exercises. Listen and then choose the answer that is closest in meaning to the statement you hear. 1) If you want to add that information to your paper you really should check it out in the reference book. 2) We were met at the airport by Miss Janet the other day. It was very kind of her to do that especially at such short notice. 3) The forecast is for severe winter but I am hardly prepared. I am waiting for the next sale to get a down jacket. 4) She used to take two tablets a day, but recently the doctor doubled the dosage to see the effect of his prescription. 5) Alice has got her paper do, and 2 final exams next week, so she is spending a lot of time at the library. She has no time for parties at the moment. 6) John is going to California to take up a research position at the university very soon. And I need to find a new roommate. 7) Last Sunday we went to watch a football game. It started at 2 o’clock. And we arrived just in time for the second half. 8) In spite of occasional differences in the opinion about politics Ron and Pawl get along very well and often spend time together. 9) Having sent in his application 2 months earlier Tom should know by Monday whether his admission has been approved. 10) Seafood prices have come down quite a bit, the shrimp was 2 dollars a pound this week, so I bought 3 pounds.