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《世纪商务英语-----阅读教程》(第四版) 专业篇I

《世纪商务英语-----阅读教程》(第四版) 专业篇I
《世纪商务英语-----阅读教程》(第四版) 专业篇I

《世纪商务英语-----阅读教程》(第四版)专业篇I

Test 1

Part One

Match the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)

1. a written assurance that some products and service will be provided ( )

2. a set of international recognized quality management standards. ( )

3. the official process of settling an argument or a disagreement by sb. who is not involved.

( )

4. an amount of money that you pay once or regularly for an insurance policy. ( )

5. it can make something know generally, especially, in order to sell it. ( )

6. a small piece of printed paper that you can exchange for something or that gives you the right

to buy something at a cheaper price than normal. ( )

7. amount of money spend ( )

8. income, especially the total income of a company in a certain period. ( )

9. the ability to make a profit. ( )

10. legal procedure of being declared by a court of law not to be capable of paying its debts.

( )

11. discount. ( )

12. the value of a company’s shares. ( )

13. only to be used by one particular person or group. ( )

14. formal permission given by a company to sb who wants to sell its goods or services in a

particular area. ( )

15. a person or company that provides people with insurance. ( )

16. showing what you must pay. ( )

17. a written statement of a contract of insurance. ( )

18. a failure to do sth. that must be done by law. ( )

19. that cannot be changed ; final. ( )

20.the act of ending sth. ( )

Part Two

Translate the following phrases into Chinese. (20X1%=20%)

1.custom-designed

2.freight bill

3.quality standard

4.real estate

5.market segment

6.executory contract

7.property insurance

8.gross profit

9.sales volume

10.profit margin

11.market research

12.junk mail

13.product marketing

14.Board of Director

15.Maintenance Engineer

16.budgeted account

17.finished goods

18.debt capital

19.standard product

20.Internal Audit

Part Three

Choose the best word to complete each sentence. (10X1%=10%)

1.All organizations create_____ for customers.

A. material

B. production

C. products

D. product

2. The house is ______.

A. for sale

B. in sale

C. to sale

D. for in sale

3. Part of my job is to _______good relationship with our suppliers.

A. have

B. keep touch with

C. keeps

D. maintain

4. What ________ of PC do you like?

A. brand

B. make

C. name

D. title

5. The sales promotion team is ______ of well-known professionals in this fields.

A. made

B. comprised

C. consisted up

D. make up

6. The manager needs to make joint decisions that are _______.

A. bad

B. ill

C. badly

D. optimal

7. The shop has been ______ to sell tobacco.

A. licenced

B. licensed

C. licensing

D. licencing

8. We’ve decided to ______with the employees about our wage claim.

A. appeal

B. meet

C. negotiate

D. call in

9. He _____ a lot of money on repairing his house.

A. paid out

B. paid off

C. paid up

D. cost

10. Commercial law offers a normal business environment and strong legal

______ to operators.

A. plans

B. guarantee

C. policy

D. decisions

Part Four

Cloze Test (15X1%=15%)

The dynamic developing economies of the world are ripe with potential. Not only have they demonstrated extraordinary levels of 1 , but we believe this looks set continue, backed by 2 inflows of foreign investment. Fidelity Emerging Mark, Fund is 3 to help you capitalize on this promising outlook.

The 4 to real success in Emerging Markets is research and resources, of Fidelity’s foremost 5 As the world’s largest 6 investment management organization, we can draw upon a(n) 7 network of offices covering developing economies across Asia ,Latin America and Europe.

This local presence means we can 8 a hands-on approach, searching out a capitalizing on investment 9 as soon as they come to light. As a result, Fidelity I become one of the world’s 10 names in emerging stock markets: where we 11 manage 5 pounds billion?

So act now to 12 out more about the Fidelity Emerging Markets Fund -- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more 13 , call us, free of 14 , from any of the countries below. If you 15 elsewhere, please use the UK number or post or fax the coupon.

1. A. growth B. decrease C. height D. diminish

2. A. slow B. increasing C. reducing D. fast

3. A. thought B. designed C. considered D. supposed

4. A. road B. method C. reason D. key

5. A. words B. slogans C. ways D. strengths

6. A. independent B. wealthy C. prosperous D. national

7. A. intensive B. thick C. narrow D. extensive

8. A. move B. apply C. reply D. demand

9. A. situations B. disadvantages C. opportunities D. conditions

10. A. few B. many C. honorable D. leading

11. A. currently B. formerly C. recently D. likely

12. A. look B. discover C. find D. learn

13. A. news B. data C. information D. knowledge

14. A. money B. pay C. fee D. charge

15. A. live B. wait C. talk D. sleep

Part Five

Translate the following passage into Chinese.(1X15%=15%)

Products available from business information fall into three broad categories: standard products(i.e. publications developed and approved by BSI committees), non-physical products(i.e. guide, training materials and electronic products) and joint products (i.e. combination of standard and non-standard.)

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types, tangible (physical) and intangible ( non- physical). All products

offered on a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) items.

Part Six

There are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice. (15 X 2%=30%)

Passage 1

Questions 1 to 5 are based on the following passage.

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.

Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.

Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order

fifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its first

twenty-two years is one of the most incredible success stories in modern American business history.

1. This passage mainly talks about.

A)the development of fast food services

B)how McDonald's became a billion-dollar business

C)the business careers of Mac and Dick McDonald

D)Ray Kroc's business talent

2. Mac and Dick managed all of the following businesses except.

A)a drive-in B)a cinema C)a theater D)a barbecue restaurant

3. We may infer from this passage that.

A)Mac and Dick McDonald never became wealthy for they sold their idea to Kroc

B)The location the McDonalds chose was the only source of the great popularity of their drive-in C)Forty years ago there were numerous fast-food restaurants

D)Ray Kroc was a good businessman

4. The passage suggests that.

A)creativity is an important element of business success

B)Ray Kroc was the close partner of the McDonald brothers

C)Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D)California is the best place to go into business

5. As used in the second sentence of the third paragraph, the word “unique ”means. A)special B)financial C )attractive D)peculiar

Passage 2

Questions 6 to 10 are based on the following passage.

We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, m ost people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline. when freeze-dried coffees were introduced (stage of decline).

The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.

Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.

6. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.

A) decrease gradually

B) remain at the same level

C) become unstable

D) improve enormously(B)

7. The first paragraph tells us that a new product is ________.

A) not easily accepted by the public

B) often inferior to old ones at first

C) often more expensive than old ones

D) usually introduced to satisfy different tastes(A)

8. Marketers need to know which of the four stages a product is in so as to ________.

A) promote its production

B) work out marketing policies

C) speed up its life cycle

D) increase its popularity(B)

9. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.

A) pleasing the young as well as the old

B) increasing usage among students

C) exploring new market sections

D) serving both military and civil needs(C)

10. In order to recover their share of the world market, U.S. auto makers are ________.

A) improving product quality

B) increasing product features

C) modernizing product style

D) re-positioning their product in the market(A)

Passage 3

Questions 11 to 15 are based on the following passage.

In 1960-1961, Chad (乍得)harvested 9800 tons of cotton seed for the first time in its history, and put out the flag a little too soon. The efforts of the authorities to get the peasants back to work, as they had slacked off (松懈)a great deal the previous year during independence celebrations, largely contributed to it. Also, rains were well spaced, and continued through the whole month of October. If the 1961-1962 total is back to the region of 45000 tons, it is mostly because efforts slackened again and sowing was started too late.

The average date of sowing is about July 1st. If this date is simply moved up fifteen or twenty days, 30000 to 60000 tons of cotton are gained, depending on the year. The peasant in Chad sows his millet (小米)first, and it is hard to criticize this instinctive priority given to his daily bread. An essential reason for his lateness with sowing cotton is that at the time when he should leave to prepare the fields he has just barely sold the cotton of the previous season. The work required to sow, in great heat, is psychologically far more difficult if one's pockets are full of money. The date of cotton sales should therefore be moved forward as much as possible, and purchases of equipment and draught animals encouraged.

Peasants should also be encouraged to save money, to help them through the difficult period between harvests. If necessary they should be forced to do so, by having the payments for cotton given to them in installments. The last payment would be made after proof that the peasant has planted before the deadline, the date being advanced to the end of June. Those who have done so would receive extra money whereas the last planters would not receive their last payment until later.

Only the first steps are hard, because once work has started the peasants continue willingly

on their way. Educational campaigns among the peasants will play an essential role in this basic advance, early sowing, on which all the others depend. It is not a matter of controlling the peasants.

Each peasant will remain master of his fields. One could, however, suggest the need for the time being of kind but firm rule, which, as long as it cannot be realized by the people, should at least be for the people.

11. In 1960-1961, Chad had a good harvest of cotton because.

A)the government greatly encouraged peasants

1.B)rains favored the growth of cotton

C)Chad gained independence in the previous year

D)Both A)and B)

12. We learn from the passage that the date of sowing cotton is usually.

A)on June 15th B)on July 15th C)on July 1st D)on July 20th

13. As used in the third sentence of the second paragraph, daily bread refers to. A)breakfast B)bread and butter C)rice D)millet

14. In order to help them through the difficult time between harvests the peasants have

to.

A)sell cotton in advance B)be encouraged to save money

C)sow cotton in time D)plant millet first

15. Which of the following is NOT true?

A)Educational campaigns are very important to early sowing.

B)Of all the advances that the writer hopes for, early sowing is the most important.

C)Peasants should remain the masters of their fields.

D)Government might as well make good and firm rule for peasants.

Answers

Part One

Match the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)

1. warranty

2. ISO

3. arbitration

4. premium

5. advertising

6. coupon

7. expenditure

8. revenue

9. profitability 10. bankruptcy

11. allowance 12. equity 13. exclusive 14. franchise 15. insurer

16. invoice 17. policy 18. breach 19 irrevocable 20. termination

Part Two

Translate the following phrases into Chinese. (20X1%=20%)

1. 定制的

2. 运输费 3 质量标准 4. 房地产 5. 市场份额

6. 执行合同

7. 财产保险

8. 毛利

9. 销售额10. 利润空间

11. 市场调查12. 垃圾邮件13. 产品推广14. 董事会15. 维修工程师

16. 预算账户17 成品18. 债务资金19. 标准产品20. 内部审查

Part Three

Choose the best word to complete each sentence. (10X1%=10%)

1. C

2. A

3. D

4. A

5. B

6. D

7. C

8. C

9. A. 10. B

Part Four

Cloze Test (15X1%=15%)

1.A

2.B

3.D

4.D

5.D

6.A

7.D

8.B

9.C 10.D 11.A 12.C 13.C 14. D 15. A

Part Five

Translate the following passage into Chinese.(1X15%=15%)

从商业资讯中获得的产品分为三大类:标准产品(即按英国标准学会委员会公布的标准许可生产的产品)、非标准产品(即产品指南,训练器材和电子产品)和组合产品(即标准产品和非标准产品的一体化产品)。

在市场营销中,产品是任何可以向市场提供、用以满足需求、需要的物品,分为两类:有形产品(物质类)和无形产品(非物质类)。市场供应的全部产品可以按有形产品(纯产品)和无形产品(纯服务)两大范畴归类。

Part Six

There are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should

decide on the best choice. (15 X 2%=30%) Passage 1

1.C

2.B

3.D

4.A

5.D

Passage 2

6. B

7. A

8. B

9. C 10. A

Passage 3

11.D 12.C 13. D 14.B 15. B

《英语阅读》课程标准

《英语阅读》课程标准 一、课程的性质、任务和学分 (一)课程的性质和任务 1.课程性质:是商务英语专业基础阶段的专业基础课程,专门发展学生目标语阅读能力。它与英语专业基础阶段的其它专业基础课程和技能课程共同发挥作用,提高学生的英语语言综合运用能力。 2.课程任务:在于帮助学生掌握利用语境线索猜测词义、理解句子、区分主题和大意、辨识细节发展模式、概括段落大意、略读和寻读,归纳和演绎推理等阅读技巧和方法;了解说明、议论、叙述、新闻、广告等常见文章体裁的篇章结构,熟悉英语国家的社会、政治、经济、宗教、文化等各个领域;发展学生阅读能力,扩大学生的知识面,培养学生的人文精神。 (二)学分和学时分配 本课程8学分,总学时108学时。 二、课程目标 (一)基本知识教学目标 1.培养基本的阅读技能及良好的阅读习惯。 2.提高阅读速度与理解能力,拓宽知识面。 3.扩充词汇量和加大词汇的接触频度,增强英语语感,逐步掌握篇章概括方法。(二)能力目标 1.具有细致观察语言的能力以及假设判断、分析归纳、推理检验等逻辑思维能力。2.具有阅读技能,包括细读、略读、查阅等能力。 3.具有自主学习能力和语言综合运用能力。 (三)思想教育目标 1.培养学生具有创新精神和实践能力。 2.培养严谨的科学态度和良好的职业道德。同时养成耐心细致的工作作风和严肃认真的工作态度。 三、课程内容和教学要求

四、课程实施

(二)教学组织形式与教学方法要求 1.教学组织形式:采用以教学班为单位进行授课的教学形式。 2.教学方法要求:以课堂讲授为主,辅以课外作业。 3.教学场地要求:普通教室。 五、教材选用 1. 《世纪商务英语阅读教程》(高职高专规划教材) , 新世纪高职高专教材编委会组 织编写,大连理工大学出版社,2009.08 六、课程考核 (一)学生考核 1.该门学科的考试评价依据是按照课程目标、教学内容和要求,把握合适的难易程度出试卷,用笔试、平时成绩(含作业、出勤)、的方法对学生学习做出评价。 2.考试方法:笔试、平时作业、出勤。 3.期末总成绩(百分制)=平时作业*20%+期末笔试*60%+出勤*20% (二)教师教学效果考核 1.由分院组织教研室成员采用随机抽查的手段,检查平时的教学过程(平时作业布置 与批改和出勤的登记); 2.由分院其他教师出题,对随机抽选所任课程班级的30%的学生进行考核。 3.考核结果评选:》90分的为优秀;》80分的为良;》60分为中合格;〈60分为不合格

生物专业英语第三版蒋悟生编__课文翻译

Inside the Living Cell: Structure and Function of Internal Cell Parts Cytoplasm: The Dynamic, Mobile Factory 细胞质:动力工厂 Most of the properties we associate with life are properties of the cytoplasm. Much of the mass of a cell consists of this semifluid substance, which is bounded on the outside by the plasma membrane. Organelles are suspended within it, supported by the filamentous network of the cytoskeleton. Dissolved in the cytoplasmic fluid are nutrients, ions, soluble proteins, and other materials needed for cell functioning. 生命的大部分特征表现在细胞质的特征上。细胞质大部分由半流体物质组成,并由细胞膜(原生质膜)包被。细胞器悬浮在其中,并由丝状的细胞骨架支撑。细胞质中溶解了大量的营养物质,离子,可溶蛋白以及维持细胞生理需求的其它物质。 The Nucleus: Information Central(细胞核:信息中心) The eukaryotic cell nucleus is the largest organelle and houses the genetic material (DNA) on chromosomes. (In prokaryotes the hereditary material is found in the nucleoid.) The nucleus also contains one or two organelles-the nucleoli-that play a role in cell division. A pore-perforated sac called the nuclear envelope separates the nucleus and its contents from the cytoplasm. Small molecules can pass through the nuclear envelope, but larger molecules such as mRNA and ribosomes must enter and exit via the pores. 真核细胞的细胞核是最大的细胞器,细胞核对染色体组有保护作用(原核细胞的遗传物质存在于拟核中)。细胞核含有一或二个核仁,核仁促进细胞分裂。核膜贯穿许多小孔,小分子可以自由通过核膜,而象mRNA 和核糖体等大分子必须通过核孔运输。 Organelles: Specialized Work Units(细胞器:特殊的功能单位) All eukaryotic cells contain most of the various kinds of organelles, and each organelle performs a specialized function in the cell. Organelles described in this section include ribosomes, the endoplasmic reticulum, the Golgi complex, vacuoles, lysosomes, mitochondria, and the plastids of plant cells. 所有的真核细胞都含有多种细胞器,每个细胞器都有其特定功能。本节主要介绍核糖体,内质网,高尔基体系,液泡,溶酶体,线粒体和植物细胞中的质体。 The number of ribosomes within a cell may range from a few hundred to many thousands. This quantity reflects the fact that, ribosomes are the sites at which amino acids are assembled into proteins for export or for use in cell processes. A complete ribosome is composed of one larger and one smaller subunit. During protein synthesis the two subunits move along a strand of mRNA, "reading" the genetic sequence coded in it and

统计业务知识

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