高级商务英语课后习题及答案

一.判断

1.We operated at break-even point for most of 1 999.→

2.Prices really began to take off early this year.↑

3.The over-supply of shares depressed the markets. ↓

4.Performance of the shares exceeded all expectations. ↑

5.The markets showed investors' lack of confidence.↓

6 None of the analysts predicted the collapse.↓

7 Merger rumours caused share prices to shoot up. ↑

8 Prices fluctuated but remained fairly steady overall.→

9. He's been overtaxing himself a bit lately.↓

10.Our new line manager's realty created a team spirit. ↑

11.Some members of staff are struggling to cope with some of the new technology.↓

12.We have noticed that old courtesies have tended to disappear since we've been using e-mail.↓

13.My new workstation makes it a bit more convenient for doing any confidential work.↑

14.Flexible working means there's less of a conflict between my work and home life.↑

二.选词填空

1.The telecoms sector was rocked when Vodafone launched a hostile takeover bid for Mannesmann.

2 After merging with an Italian company, we had to re-assess our language training needs.

3 The chairman told shareholders that accepting the offer would lead to

long-term growth in sales.

4 The merger will help us to secure a competitive advantage over our biggest rivals.

5 There is no doubt that the merger will deliver substantial cost benefits

6 To fight a hostile bid, the company announced plans to streamline the workforce by cutting 2000 jobs.

7 The move led to a major restructuring programme,

especially in duplicated areas such as administration.

8 After a period of major expansion through acquisition, we began to lose focus of our core activities.

P39-40

I Organizers can promote an exhibition by placing an advertisement in a newspaper or magazine.

2 Exhibition organizers often respond to esquires with a standard letter of reply

3 Companies interested in exhibiting have to complete an application_ form and send samples.

4 The design of the stand and publicity material needs to fit in with our corporate image.

5 Earls Court hosts many top international events throughout the year.

6 One of the main benefits_ for exhibitors is the chance to meet customers face to face.

7 Exhibition organizers often reserve a number of stands for first time exhibitors.

8 Buyers come from independent retailers as well as large department stores.

9 At an exhibition, visitors can see the actual goods rather than just photos in brochures.

1. Organisers can promote an exhibition by placing an advertisement in a newspaper or magazine.

2 Exhibition organisers often respond to enquiries with a standard letter of reply

3 Companies interested in exhibiting have to complete an application _ form and send samples.

4 The design _ of the stand and publicity material needs to fit in with our corporate image.

5 Earls Court hosts many top international events throughout the year.

6 One of the main benefits for exhibitors is the chance to meet customers face to face.

7 Exhibition organisers often reserve a number of stands for first time exhibitors.

8 Buyers come from independent retailers as well as large department stores.

9 At an exhibition, visitors can see the actual goods rather than just photos in brochures

1. Many UK financial service companies are particularly keen to _invest in China.

2 Ensure that you warn your hosts in advance if you intend to use audio-visual equipment.

3 This year direct UK exports to amount to China are estimated to well over ￡ I bn.

4 Having entered China, many UK companies are now looking to _buil to their success.

5 When entering the Chinese market, a company has to allow for _ regional differences.

6 Another tip for companies is to participate in as many local trade fairs and exhibitions as possible.

7 Mailshots are not advisable as the Chinese rarely respond to them.

8 Visitors should _enquire about the host's children as the family counts above all else in China.

P52

e-business is using internet __ technology to transform basic business processes.

Most large companies now have a website _ where customers can access product information.

The Internet is very flexible and allows companies to update their news bulletins _ very quickly.

Many people worry about using credit cards to make financial transactions over the Internet.

More and more people are getting connected to the Internet and then buying goods online

Many large companies have a secure company-wide computer network called an intranet

The challenge is to integrate _ Internet technologies into the company's business processes.

In order to access the World Wide Web, you need to use a web browser Companies have to remember that e-business is about customers and not technology.

5aP85

I We pay competitive salaries because we don't want our people to feel

_unappreciated and undervalued.

2 Some managers are _incapable of understanding that an employee's goals might not be the company's.

3 You can motivate workers by ensuring that they always have interesting and varied work.

4 I find it a lot easier when I'm working towards specific objectives and goals.

5 Progress meetings tend to be spontaneous and held at pretty _irregular intervals.

6 Any motivational technique will be ineffective if the employees are determined not to enjoy their work.

7 All the way through the negotiations both sides remained _inflexible _ on the issue of longer hours.

8 Management dismissed the union's behaviour as irresponsible and unreasonable.

三.介词填空

I The company is separated into several different business units.

2 People come together for

a specific purpose and then go on to join new teams,

3 Some managers worry that staff can only work if they're under direct supervision.

4 I spend most of my day working on the company network.

5 Some people find it hard to cope with working from home.

6 Management should encourage staff to use information on behalf of the organization.

P51

1.There's a connection between

lifestyle and performance in the workplace.

2 The use of e-mail has a definite impact on things like formality in the office environment.

3 We're very dependent on_ the intranet, so if it goes down our operations are badly affected,

4 Some jobs, such as marketing, are more suited to flexible working than others.

5 I bumped into_ Sarah at the cafe this morning.

6 The company I'm working for now has even got a gym and a cafe on site.

5aP87

I I prefer working on big projects because I like to have something to get my teeth into

2 A lot of the problem stems from a personality clash between Helen and her iMe manager.

3 Attitudes _to motivational techniques vary substantially within the workforce.

4 In terms of pay and conditions, I don't think we are falling _behind our competitors.

5 There's a lack _of promotion opportunities.

6 Not working overtime is often seen _as a failure to show commitment to the company.

5bP86

1.Headhunting is on the increase as advertising becomes less and less

cost-effective.

2 Headhunters are able to target people who are not actually _on the job market.

3 A headhunter will always make a careful note of names _for future reference.

4 Recruitment in the UK is divided into agency recruitment, advertising or executive search.

5 Headhunters can offer companies access to commercially sensitive information.

6 Executive search firms monitor Internet forums, noting any interesting names they come across_

7 The headhunter assists _in the offer process.

8 You don't need to be fed up _with_ your job to be susceptible to an approach from a headhunter,

9 A brilliant contribution to___ an Internet forum could possibly attract the attention of a headhunter.

四.阅读

1bP14

Research has shown that in today's dynamic working environment the traditional job description is no longer doing its job. Today's jobs are not (I) static_ - they are constantly changing. This leads to (2) ambiguity_ , with employees uncertain of their precise work roles. This can be illustrated by the following quotation from a job description: 'Meet or exceed customer (3) expectations The initial reaction may be that this (4) statement_ is perfectly clear but on closer examination it poses a number of questions. For example, is it (5) authoring employees to do whatever they feel is necessary to (6) achieve_ this end without restrictions? Or is it saying (7) _ follow our procedures and this will be the outcome? Who knows? Perhaps the manager, but the description certainly does not (8) clarify_ things sufficiently from the employee's point of view.

1.Many firms now offer home-based working opportunities√

2.to their staff as those demands for more flexible

3.arrangements grow. Companies such like the BBC, for

4.example, are running pilot schemes where managers, √

5.journalists, producers and accountants all have work from

6.home. The manager of one project said, 'It is popular with √

7.all staff. They are lot happier, use their time more

8. productively and are less stressed. They are saving money √

9.by not commuting and can spend themselves more time

10.with their families.' He also mentioned the need for √

11.home-based staff and to be able to cope with technology.

12.'Good information technology support is the absolutely

crucial to the success of an一home-working scheme.

3aP39

1 With a reference to your letter dated 13 November, in

2 which you requested information about our forthcoming √

3 exhibition 'Management in Action', please do find

4 enclosed details about this and future events in the region. √

5 'Management in Action' which is the showcase event for

6 the region's major business training organizations. This √

7 year's exhibition it includes thirty free taster workshops,

8 covering these areas such as motivation, health and safety,

9 team-building, presentation skills and e-commerce. If you√

10 require any further information, and please do not

11 hesitate to contact either myself or Elizabeth Wellington √

12 on 01952 345642. We are look forward to hearing from you in the near future.

5aP85

I The findings are being based on interviews with ten senior

2 managers and two directors which as well as a

3 questionnaire sent to more than fifty employees at the √

4 leisurewear manufacturer's main production facility in √

5 Suffolk. It was found that such levels of staff motivation

6 were extremely low throughout of the organization. In

7 particular, staff expressed any dissatisfaction with their

8 current salary levels and said they felt undervalued by the√

9 company. It was also found that those inflexible working

10 hours are a certain major grievance among staff at all √

11 levels. Other reasons given for job dissatisfaction included √

12 uncooperative colleagues, lack of the clear objectives and too much responsibility.

P25

The first time I ever bought (I) shares _was in I 988. It was during the

(2)_flotation of British Telecom. I didn't really know anything about the stock market but a friend of mine is a (3) _broker and he told me BT would be a safe

(4) investment _. Since then, he's also taught me all about how to read the

(5)listings _ in the financial press. Of course, I pay him some (6) _commission but I think he gives me a lot more help than he would a normal client. He'll phone me, for example, if he hears a rumour about a (7) merger _ or a takeover. He also gives me good information about companies, such as who pays their shareholders the biggest (8) dividends _ and things like that. His advice doesn't guarantee success, of course, but it's certainly a great help.

P52

Many companies have recently been taking their first tentative steps in the world of electronic business. Initially. they expected the Internet to be (I) _

no/litte more than an 'add on' to (2) their _ current business procedures. However, companies are now discovering (3)that/how electronic business will not just prove to be an efficient or cheaper sales channel (4) _but will

fundamentally change the way they do business. Companies in sectors (5) _ such as retailing or financial services are already realising substantial savings by using the Internet to encourage (6)the _ growth of 'self-service' activities for customers and suppliers. Corporate intranets now allow staff to access training at (7) _any_ time and make travel arrangements and file expenses on-line, reducing the costs (8) _which/what . are common to such processes.

Advanced Technologies plc, the automobile components manufacturer, yesterday agreed (I) _to_ consider an offer from the French-based Avignon Group of 68p a share. This latest bid, which (2)is _ an increase of

13 p on their original offer, beats (3) _that of German rival Hellman AG, who last week offered 60p a share. The bid values Advanced at ￡ 19m, almost twice (4) its market capitalization when it was floated in 1996. It is not yet clear (5) whether_ Hellman will return with a counter-bid. Advanced Chairman Tom McGillis said the company would (6) _ not contact any other parties for two weeks (7)while _ it considered Avignon's newest offer An Avignon spokesman said that the merger would deliver immediate benefits to the company (8) _such as cost savings and

long-term sustainable shareholder value.

Well. I've been here for a few months now and l

P98

increased exposed to international business means that Japanese companies are not always as traditional as in the past. (2) However there are still a number of important cultural factors which need to be considered when doing business in Japan.

?During negotiations, it is common for there to be long periods of silence (3) while your Japanese colleagues formulate their response.

?The Japanese will still usually avoid saying 'no'. You may (4) therefore leave a meeting with the wrong impression.

?Japanese meetings tend to be more formal than those in the USA, with people being addressed by their title and surname (5) as opposed to their first names.

?Dress is a very important issue for the Japanese, with a smart suit and tie, the expected dress code in all business situations.

?Business remains still very much a male domain and

(6) although inroads have been made by Japanese women, it is still unusual to find them in high level positions. (7) Similarly works in senior position' tend to be older than their counterparts in the USA.

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Unit l:The Empire Strikes back 1. "When you want to create a climate and culture of hyper-growth, you really need to live and breathe emerging markets.” When you want to create a climate or culture of a super fast growing organization, you really need to come to emerging markets and feel in person what it is like living and working there. 2. which brings together all of Big Blue's operations outside North America and western Europe, which brings all of IBM's operations (units) outside North America and western Europe under its leadership. 3. Latin America now reports to Shanghai. now under the leadership of Shanghai. 4. based on the right cost, the right skills and the right business environment if the cost is relatively low, the skills are up to standard, and the business environment is favorable 5. horizontally and globally It can pool all human resources of IBM and allocate them in an optimal way among business units across the world? 6. Why IBM relatively painless sell PC department? When Lenovo, a Chinese PC company, acquired the business division of IBM, a global giant of the USA, there was no loss of face or national disgrace involved in this because it was considered nothing but an exchange of commodities? 7. hot labour markets in emerging markets are causing extremely high turnover rates. the booming labour markets in emerging markets are causing fast flow of talents from one firm to another. 8.IBM reckons that its global reach gives it an edge in recruitment and retention over local rivals. its global expansion helps it maintain a competitive advantage over local competitors in terms of the talents it hires and the longer time it keeps the talents 9?thanks to an infrastructure boom that promises to span everything due to fast growth in the infrastructure construction business, which is estimated to cover every possible project from..? lO.There is still a striking lack of executives from emerging markets at the top of developed-country multinationals There are still very few local executives who can climb to the top management of developed-co un try multi nationals. 11 ?the breadth and depth of management talent breath=varied and divers讦ied management talents depth=experieneed and seasoned management talents

高级商务英语1,UNIT 4 翻译

When Steve Jobs walked on to the stage at San Francisco?s Yerba Buena Center in January, it capped the most remarkable comeback in modern business history. 今年1月，史蒂夫?乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。 It wasn?t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs? career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street. 这不仅仅关乎半年前迫使他退居幕后的疾病。病魔一度令乔布斯严重消瘦，最终不得不进行肝脏移植手术。而就在十多年前，几乎所有人认为乔布斯的事业及其共同创立的苹果公司(Apple)已经走上绝路。硅谷和华尔街都断定，它们已经与科技的未来无缘。 By the start of this year, however, the rebound was complete. The level of anticipation whipped up in advance of the January event was unusual even by Mr Jobs? own, impressive standards. 然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。 Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master. 批评者总是用贬抑的口吻谈论乔布斯创造的“现实扭曲场”：他能让观众信服，那些在其他厂商手中似乎尚未成形的技术已经被苹果完美地应用。为了激起消费者购买他们自己也不知道是否真正需要的电子产品的欲望，打消他们的疑虑极其关键，而乔布斯则早就被公认为这种艺术形式的大师。 Speculation had been building in the tech world for months about what was rumoured to be Apple?s latest ground-breaking product. A touch-screen computer without a keyboard, it might even rival the impact of the iPod, introduced in 2001, and the iPhone, in 2007. In the event, the iPad that Mr Jobs carried on to the stage with him that day did not disappoint. 在iPad发布之前的数月内，科技界对苹果这款最新的突破性产品猜测纷纷。据传它是没有键盘的触摸屏电脑，甚至可以媲美2001年的iPod和2007年的iPhone带来的影响。在1月份的发布会上，乔布斯带上台的iPad 没有让人们失望。 A rebuttal of F. Scott Fitzgerald?s much-quoted aphorism that there are no 对于F?斯科特?菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命