商务英语阅读-第二版-王艳-习题答案之-英汉互译

一、英译汉

Chapter1

sluggish economy 萧条的经济full employment 充分就业

trade deficit 贸易赤字in-depth analysis 深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化product differentiation 产品差别

trade surplus 贸易盈余determinative factor 决定性因素

Chapter2

consumer-goods 消费品discount retailers 折扣零售商

brand equity 品牌资产价值advertising budget 广告预算

real-time sales data 实时销售数据sales promotion 促销

profit margin 盈利scanner data 扫描数据

Chapter3

privileged minority 享有特权的少数人gas station 加油站

marketing research 市场调查professional competence 专业技能

a sales point 卖点product design 产品设计

potential consumer 潜在顾客business disaster 商业灾难

Chapter4

mobility of people 人口流动supplier networks 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术complementary economies 互补经济体anti-Japanese sentiment 反日情绪

foreign affiliates 外方合伙人，外国附属公司go public 上市

Chapter5

publicly traded companies 上市公司keep a weather eye on... 对……随时留意/小心提防accounting firms 会计师事务所international subsidiaries 国外子公司

cost efficient经济划算的take a wait-and-see approach持观望态度reconciliation reports (财务）调整报告performance measures业绩评定指标/方法

Chapter6

explicit inflation target 明确公开的通货膨胀指标/目标volatile prices 波动的价格monetary policymaking 制定货币政策consumer expenditure 消费支出credit crunch 信贷资金骤减variable mortgage rates 浮动按揭紙押贷款利率surging and plunging asset prices 大起大落的资产价格

do more harm than good 得不偿失/弊大于利

Chapter7

Competitive edge 竞争优势Breach of contract 违反合同

Convertibility of profit 收益的可兑换性Financial instruments 金融工具

Currency conversions 货币转换Financial hedges 金融避险

Cost-benefit analysis 成本效益分析Record-high 破纪录的高点

A vested interest 既得利益In its infancy 初期阶段

Chapter8

the company’s vision of the future 公司未来愿景cost reduction 削减成本

leverage resources 利用资源 a portfolio of businesses 投资多样化untapped niches 尚未被竞争者发现的市场机会convenience stores 便利店

market segments 细分市场premium brand 高端品啤

Chapter9

Public awareness 公众认识Regulatory changes 政策变动

International assignment 海外任务Global recruitment 全球招聘

Economic downturn 经济萧条Advisory service 咨询服务

Reward scheme 奖励机制Talent management 英才管理

Chapter10

Adaptive ability 适应能力Biometric technology 生物技术

Non-stop flight 直达航班Cost and revenue projections 成本和利润计算Customer feedback 客户反馈Front-line workers 一线工作人员

Substantial salary cuts 大幅度减薪Job rotation 岗位轮换

Chapter11

by virtue of 由于crush to bits 溃不成军

dole out 少量的发放grapple with 尽力克服

in the heyday 在鼎盛时期most of all 尤其是

take pains to 尽力设法，煞费苦心to the tune of 共计，达……之多scare the wits out of极度惊吓，吓得魂不附体serve up 提供

Chapter12

Case in point 有针对性的例证Competitive edge 竞争优势

Flat-footed 笨手笨脚的Fuel economy 燃油经济性，节油Market capitalization 总市值Polish the image 粉饰形象

Profit-obsessed 关注利润的Renewable resources 可再生资源

Strike a balance 达到平衡，取得平衡Utility company 公共事业公司

二、汉译英

Chapter1

经济双赢economic win-win 关税壁垒tariff barrier

收入不平等wage inequality 劳动生产率labor productivity

解雇工人lay off works 生产要素factor of production

双边协议bilateral deal 回归分析regression analysis

市场准入market access 世界经济复苏world economic recovery

Chapter2

价格溢价price premium 基线销售base-line sales

减价price reductions 广告支出advertising spending

营销组合marketing mix 销量溢价quantity premium

产品数量（种类）product-line variety 美元分配allocation of dollars

Chapter3

日常生活daily life 广告活动advertising campaigns

物理特征physical characteristic 视觉想象visual imagination

国内媒体national media 销售增长sales increase

销售渠道distribution system 产品到导向型的广告product-orientated advertising Chapter4

企业并购mergers and acquisition 海外扩张overseas expansion

全球化战略globalization strategy 保护主义措施protectionist measures

市场准入access of market 知识产权intellectual property right

贸易伙伴trading partners 资本投入capital investment

Chapter5

通用/公认会计准则generally accepted accounting principles

收益确认revenue recognition

损益表/收益表income statement

每股收益earnings per share

常务/执行董事managing director

信用评级机构credit-rating agencies

财务管理人员/主管finance chiefs/ executives

机构投资者/投资机构institutional investors

Chapter6

?楼市暴跌housing crush/ collapse

?维持价格稳定maintain price stability

?核心通货嘭胀率core inflation rate

?消费者物价指数consumer price index (CPI)

?资产负债表balance sheet

?预除负面影响forestall the adverse effects

?政策框架policy framework

?市场预期market expectations

Chapter7

新兴市场emerging markets

金融危机financial meltdown

民间暴乱civil disturbance

股票价格share prices

风险溢价risk premium

政治周旋political spin

平衡竞争环境level the play field

利害关系have a stake in

数据采集data-mining

博弈论game theory

Chapter8

实施战略execute strategy

竞争优势competitive advantage

实证研究empirical studies

核心品牌core brand

分销系统distribution system

控股公司a holding company

文化冲突culture clashes

股东财富shareholders wealth

Chapter9

员工离职staff turnover

涨薪pay rises

安然丑闻the Enron scandal

甄别程序selection praedure

新员工raw recruits

职业阶梯career ladder

董事会主席board director

公司结构organizational structure

Chapter10

连续创新者 a serial innovator

行业危机industry crises

商务舱business class

高级管理层senior management

产品开发product development

同伴压力peer pressure

地勤部门ground services department 恐怖袭击terrorist attack

Chapter11

从无到有，白手起家from scratch

点击欺诈click fraud

利基市场，细分市场niche market 迫切需要cry out for

如大家所说by all accounts 消灭，彻底摧毁wipe out

蓄意侵犯willfully infringe on

严格控制，严加管束rein in

赚钱pull in

最大的一份lion’s share

Chapter12

操纵价格price manipulation/manipulation of price 成形，初具规模take shape

粗制滥造churn out

客户忠诚度customer loyalty

全力应付，努力克服wrestle with

全球水资源匮乏global water scarcity

替代能源alternative resources

温室气体排放greenhouse gas emission

新兴市场emerging market

致力于commit oneself to

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