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商务英语口语翻译:业务范围介绍

商务英语口语翻译:业务范围介绍
商务英语口语翻译:业务范围介绍

商务英语口语翻译:业务范围介绍

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Media Selection 媒体选择 One of the most important decisions in developing an advertising strategy is the media through which the ad transits the firm’s message. 在制定广告策略时,一个很重要的决策是选择合适的媒体,使之能够在广告中传递公司所要传达的信息。 The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products. 营销人员所选择的媒体必须能够完成这样的传播目的----告知或提醒潜在的顾客,让他们了解产品的存在并说服他们购买。 Market research should identify the target market and determine its size, geographic distribution, and demographic characteristics and then match the advertisement and the available media with the target audience. 通过市场调查可以确定目标市场及其大小、地理分布状况和人口特征,然后再采用与目标受众相匹配的广告和媒体。 Finally, alternative costs should be compared to determine the best possible media purchase. 最后,应对各媒体的成本费用进行比较从而决定采用哪种最佳媒体。Broadcast media include television and radio. 广播媒体包括电视和收音机。 Newspapers, magazines, outdoor advertising(such as posters and bulletins etc.) represent the major types of print media. 报纸、杂志和户外广告(如海报和广告牌等)为印刷媒体的几个主要类型。The internet is a new medium. 网络是一种新的媒体。 Nowadays, many companies jump to advertise on the Internet. 现今,许多公司迫不及待地利用网络进行产品广告。 Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print. 网络广告有利于增强品牌意识,当网络广告与传统媒体如电视或印刷媒体相结合时,能产生最大的效益。 PART ONE: INTERVIEW (1)Do you think television advertising is the most effective form of advertising?(Why?/Why not?) 你认为电视广告是最有效的广告形式吗?(为什么?) Yes, I think so, because television is widely-used as a means for entertainment, therefore television advertising can reach vast audiences, what’s more, television allows creative use of action, color, and sound not possible in any other medium. (2)Do you think the Internet is a good p lace for marketing a company’s products?(Why?/Why not?) 你认为互联网是一个销售产品的好地方吗?(为什么?) Yes, it is. With more and more people using the internet, advertisements on the

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商务英语专业导论课程作业 题目:我对商务英语专业的认识年级与班级 姓名与学号 日期与时间

目录(一)内容提要 (二)关键字 (三)内容 一、商务英语的内涵 二、商务英语的特点 三、商务英语的发展现状 四、商务英语的前景 五、商务英语的培养目标(四)结语 (五)参考文献

(一)内容提要 随着我国对外贸易的迅猛发展,国内企业国际化程度迅速提高;与之相适应,培养具备全球化经营能力和具备国际商务英语沟通能力的人才,已被教育部门提上议事日程。截至2009年,教育部已批准7所高校设立商务英语本科专业,有超过700多所院校设立了英语专业商务英语方向。在中国,商务英语证书被各类涉外企业、部门、组织或机构用来作为招收职员时英语能力的证明;同时也是商务工作人员或英语学习者检验、提高自己英语水平的方式;对于即将进入职场的在校学生或已工作的青年来说,它是就业、求职的重要砝码,因此,商务英语证书被称为--商务求职的通行证,本文试从当前商务英语的现状谈谈自己的看法。 (二)关键字 商务英语内涵特点发展现状发展方向培养目标 (三)内容 一.商务英语专业内涵 商务英语的概念有着非常丰富的内涵,很长一段时间以来商务英语实际上被误用了。很多人认为商务英语就是综合英语加一些商务知识和技能,对概念如此理解是不准确的。商务英语包含5个层面:其一是英语培训,这是最基础也是最容易理解的一个层面。大部分院校在这个层面做的都比较好。其二是“特殊商务技能”,这个层面包括商务会议、商务谈判、商务计划、信函、报告的撰写等日常商务应用技能。此外,还要对一些特别的专业词汇进行专门的学习和训练。其三是掌握必要的跨学科知识,包括金融、财政、法学、贸易等等。其四是需要对目的语国家的文化和价值观的认同和提升,包括跟同事、客户、上下级、商务伙伴等等的沟通能力,对对方的国家和相关背景有深刻、全面的了解。其五,是要求具备较高的人文素养。不仅要掌握社会学、心理学等知识,还应具备文学、艺术、历史等文化修养。有了“商务”这层意义,它就不再是一个单纯的英语学习范畴。随着我国吸纳外资大国地位的确立与对外投资的迅猛发展,我国企业国际化程度迅速提高;而与之相协调,培养具备全球化经营能力、适应多国文化与具备国际商务英语沟通能力的人才就被提到日程上来。与TOEFL、GRE、GMAT以及我国目前举行的大学英语四、六级考试不同,商务英语考试特别注重考生运用英语在商务环境中进行交际的能力。因此商务英语证书在全球商业界得到广泛的认可,在中国各涉外经济部门以及在华投资的跨国公司中更是倍受青睐。目前我国已有数百家外资企业把商务英语证书作为衡量应聘人员英语水平的唯一标准。随着外资企业的不断增多,越来越多的中国人开始在外企里工作。虽然工作性质,工作场地有所不同,但是他们都会遇到同样的问题,就是如何从事涉外的经济贸易活动,如何在外商经营的企业里占有一席之地。语言差异无疑是这些人所遇到的最大的障碍,在我们熟知的生活英语、学术英语之外,商务英语是现代外资企业中最重要的交流工具。 二.商务英语的特点 英国商务英语专家Nick Bridger曾指出:商务英语包括语言知识、交际技能、专业知识、管理技能和文化意识等核心内容。由此可见,商务英语既有普通英语语言的共同特点,又带有浓浓的“商务“特色。它是建立在普通英语和词汇的基础上,结合特定的商务活动和环境,其所承载的是商务理论和商务实践两方面的信息,因此商务英语在言语使用上有其特有的特征,这也就要求商务英语人员在学习和积累知识时要注重基础英语知识和专业商务英语。

BEC商务英语高级必备口语资料:询问个人信息

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商务英语口语技巧

相互介绍认识 Business etiquette There are some general rules for introductions: 1.A man is always introduced to a woman. 2.A young person is always introduced to an older person. 3.A less important is always introduced to a more important person. 译文:相互介绍认识有如下基本原则: 1.男士通常会介绍给女士。 2.年轻人介绍给年龄大的人。 3.地位不太高的人介绍给地位高一些的人。 When a client is coming for business purpose, the host should stand up and receive the guest,offer a chair and a cup of coffee,he shouldn't sit down until the guest takes a seat.When the guest rises to leave,the host should go with him as far as the door of the office or the elevator.The executive doesn't rise for his secretary or coworkers in the office. 译文:如果客户是为商务目的而来,主人要起身接待客人,给他让一个座位并且倒上一杯咖啡,在客人落座之前主人不能坐下。当客人起身告辞时,主人需将客人送到门口或者电梯口。而高级经理则不需为秘书或者办公室同事站起来。 A handshake can create a feeling of immediate friendliness of instant irritation between two strangers. The proper handshake is brief,but there should be firmness and warmth in the clasp.It should always be accompanied by a direct look into the eyes of the person your shake your hand with. 译文:握手可以使本来陌生的两个人马上建立起友谊。正确的握手要迅捷,但是在握手的瞬间应有力度并且充满热情。在握手的同时要目光直视对方。 While speaking with a visitor during an appointment,you should bear in mind that listening is as essential as talking.Nothing is more irritating and insulting to a visitor to have an appointment interrupted by continual phone calls.You need instruct your assistant to hold all calls except emergencies until

商务英语口语实训课件

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高级商务英语口语教材Word版

高级商务英语口语目录 Lesson 1 Formal Verbal Communication in Business I Lesson 2 Formal Verbal Communication in Business II Lesson 3 Cross-Cultural Communication in Business Lesson 4 Business Etiquette

Lesson 5 Contract English Lesson 6 Negotiation English Lesson 7 Business Reporting Lesson8 Business News Reading Lesson9 Interview English

Lesson One

Formal Verbal Communication in Business I 正式商业交流(1)–研讨会 Part I Objectives Part II The How-Tos Leading Seminars/ Questioning Techniques ?General procedures of a seminar/lecture 1) Self-introduction 2) Introduction of Topic 3) Describing sequences and timing 4) Highlighting information 5) Involving the audience 6) Giving instructions 7) Checking understanding 8) Asking questions 9) Clarifying questions 10) Evading questions 11) Inviting comments

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