商务英语阅读-复习资料 (1)

商务英语考试复习题

一、英文缩写—写出英文全称5*2’=10’

二、选词填空20*2’=40’ (1-10题单词+11-20题短语)

1)Even if the idea is not unique, you can make a difference in the way you implement it.

2)Don’t underestimate competitors’ ability to catch up and don’t forget bricks-and-mortar

companies moving online.

3)If the business relies on building a critical mass of customers.

4)Emerging markets remain vulnerable to financial-market turbulence.

5)The firm is beefing up production of some of its gadgets tenfold this year to quench

demand.

6)London’s dramatic renaissance as perhaps the world’s leading financial center has been a

well-documented phenomenon in recent years.

7)Like many 5-year-olds, California’s Vycon Corporation is going a growth spurt.

8)AIM’s way of vetting companies is hardly traditional.

9)Many reasons have been proffered to explain Toshiba’s fall from glory.

10)But one thing that cannot be ignored is a crisis of consumer trust that has contributed to the

current lackluster performance.

11)The backlash was huge.

12)Chinese manufacturer Lenovo was quick to jump on this by offering better services.

13)They tend to view these goods as guaranteeing superior quality and premium services.

14)Due to deregulation and wider access to the local market than in the past.

15)In the end, it turned out that the problem had nothing to do with quality.

16)But some foreign companies have been slow to raise service levels in accordance with the

expansion of their operations.

17)This is why some Chinese firms such as Haier and Lenovo are rapidly eating into their foreign

counterparts’ market share.

18)Eventually, these shoddy practices will catch up with foreign firms.

19)US Treasury Secretary Henry Paulson has been at pains to ease frictions between the world’s

two largest trading partners.

20)Protectionist policies do not work and the collateral damage from these policies is high.

21)They spell out previously unclear procedures for foreign purchases of Chinese companies.

22)China will have no choice but to use whatever methods it has to “recoup that lost share and

build up a stable of companies that can be serious competitors on a global scale.”

23)What’s needed is a workable way to implant entrepreneurial thinking inside the corporate

walls in such a way that wealth can be created on an ongoing basis.

24)During the 1980s, creating value through financial techniques (junk bonds, leveraged

buyouts, financial asset repackaging) was tried.

25)All of these fads had their moment in the sun, but none have been able to extend the

corporate life cycle appreciably.

26)Some CEOs have encouraged their organizations to take large short-term risks and then

cashed out their options before the long-term problem appear.

27)Many companies have used their own inflated stock to acquire other companies.

28)Many CEOs have more power and influence over their compensation level than they should.

29)They do to growing the business through organic growth or strategic expansion.

30)There is a bias towards promoting those who toe the line which means the status quo

becomes entrenched deeply in the business.

31)Particularly in light of the fact CEOs come and go more rapidly these days.

32)Due to the fact most of the work carried out by middle managers is hands on.

33)Managers, by and large, focus on revenue and asset growth.

34)Planning has three main components.

35)In fact, any given manager is likely to be engaged in each of these activities during the

course of any given day.

36)They started by assessing the ways in which people actually use the Web.

37) A wide array of information providers specializing in sports….

38)Began to lose some of its luster in the mid-1980s.

39)One of the major reasons for its slide could be treated back to whathad once been a major

strength.

40)However, problems had become apparent, and no one could quite figure out whatwas going

on.

41)When he took the helm of the troubled carrier in 1994…

42)The IMF puts China’s share in the world economy at 12.7%, well in excess of Japan’s 7.1%

share.

43)China’s voracious appetite for imports….

44)….has a profound impact on China’s consumption of industrial materials.

三、问答题2*5’=10’

1. What can be called a clear value proposition? (Lesson1 P3)

1)What kind of business are you in?

2)What do you provide and how?

3)Who are your target customers?

2. How many basic types of inventories are there? What are they? (Lesson3 P11)

1)The supplies that a firm purchases for use in production are its raw materials inventory.

2)Work in-process inventory consists of goods that have moved partway through the

production process.

3)Finished-goods inventory consists of items ready for sale.

3. Nowadays relatively expensive foreign products have become obvious targets for criticism. What are the reasons? (Lesson6 P22)

Local consumer awareness is much higher now. The times have changed, and Chinese shoppers now have higher expectations for quality and service.

4. Whatare the key challenges facing corporate America at present? (Lesson8 P29)

1)Finding effective ways to renew the corporate spirit and stay vibrant and successful over an

extended period of time;

2)Developing better ways link employee compensation with the creation of long-term value;

3)Overcoming internal resistance to change;

4)Generating genuine growth in revenues and profits.

5. What’s the importance of corporate cu lture? (Lesson8 P31)

1)The culture sets the overall tone for an organization.

2)It specifies which set of values, ethics and experiences will be deemed as desirable for the

organization.

3)The culture impacts on the organization’s efficiency in a number of ways,formal and

informal.

6. What does the management process include?(Lesson9 P34)

Management is the process of planning, organizing, directing, and controlling an organization’s financial, physical, human and information resources to achieve its goals.

四、句子翻译5*3’=15’

1. Some people think that China’s bulk of growth in recent years has been driven by domestic demand rather than exports.

一些人认为近年来中国的大部分经济增长是由国内需求带来的，而不是出口。

2. China’s largest banks have announced plans in recent months to raise tens of billions of dollars to meet stricter regulatory requirements.

近月来中国的各大银行都已经宣布计划，筹集数百亿美元来满足更严格的监管要求。

3. The problems in China’s housing market are more serve than those in the US before the financial crisis because they combine a potential bubble with the risk of

social dissatisfaction, according to an adviser to the Chinese central bank.

中国央行顾问表示，中国住房市场问题比金融危机前的美国更为严重，因为中国的问题结合了潜在的泡沫以及社会不满的风险。

4. More than half of China’s municipal wastewater is discharged without any treatment whatsoever, with about 30 billion tons of raw sewage pumped into lakes, rivers and the sea last year.

中国有一半以上的城市废水在排放时没有经过任何处理，去年约有300亿吨未经处理的废水排放到湖泊、江河和海洋中。

5. Middle managers often focus on finding ways to spread their sphere of influence. 中层管理者往往费尽心思去寻求扩大他们影响范围的途径。

6. Most international hotel groups run extensive training programs in china but still face problems finding and retaining qualified people.

大多数国际酒店集团都在中国实施了大规模培训计划，但是在招聘、挽留合适人才方面仍然困难重重。

7. The government is keen to improve air quality in china’s rapidly expanding cities, and eager to reduce oil imports.

中国城市快速发展,政府迫切希望改善空气质量和减少是有进口.

8. The market leader is frequently able to lead other firms in the introduction of new products, in price changes, in the level or intensity of promotions, and so on.

市场领导者再引进新产品、调整价格、促销活动等方面能够领导其他企业。

9. International trade is a relatively conservative approach that can be used by firms to penetrate markets (by exporting) or to obtain supplies at a low cost (by importing). 国际贸易是一种相对保守的方式，公司可用这种方式来渗透市场（通过出口）或以低成本获得供应（通过进口）。

There is minimal risk to this approach, since the firm does not place any of its capital at risk.这种方式的风险最低，因为公司不冒任何资本风险。

If the firm experiences a decline in its exporting or importing, it can normally reduce or discontinue this part of its business a low cost.如果公司的出口或进口减少，它通常可以以低成本减少或停止这部分贸易。

10. A region is a sort of cultural iceberg with two components: surface culture (fads, style, food, etc.) and deep culture (attitudes, beliefs, values).一个地区是一种文化冰山，有两个组成部分：表层文化（时尚、风格、食物等）和深层文化（态度、信念、价值观）。

Less than 15 percent of a region’s culture is visible, and strangers to the culture must look below the surface.不到15%的区域文化时可见的，因此不熟悉这种文化的人就必须看

到表层以下的文化。

五、段落翻译1*15’=15’

Lesson 6 P22

1.This kind of corporate indifference could be ignored in the early days when multi

nationals were first starting to pour into the Chinese market. But local consumer awareness is much higher now. The times have changed, and Chinese shoppers n ow have higher expectations for quality and service.

这类企业的冷漠在早期，也就是跨国公司刚开始进入中国市场时，可能会被忽视。但现在当地的消费者意识很高。时代变了，中国消费者现在对质量和服务有更高的期望。

2.This is why relatively expensive foreign products have become obvious targets for

criticism. Unfortunately, a lot of multinationals have yet to come to terms with th is harsh reality. Many foreign firms have been aggressively expanding their operat ions in China over the past several years,due to deregulation and wider access to the local market than in the past.Despite these developments, however, general l evels of service have yet to improve accordingly.

这就是为什么相对昂贵的外国产品已成为批评的明显目标。不幸的是，许多跨国企业还没有向这个残酷的现实妥协。在过去几年里，许多外国公司一直在积极扩大在中国的业务，这是因为解除管制和与过去相比更广泛地进入当地市场。尽管有这些发展，但是，一般的服务水平还没有相应地提高。

3.Middle managers often focus on finding ways to spread their sphere of influence.

Therefore, when a new growth initiative comes along, the criteria by which many middle managers will judge it is whether or not it will extend their sphere of influence. Or alternatively, a middle manager may view a new growth venture as

a dumping ground to allocate costs so as to make their own department budgets

look better. Either of these approaches can place a huge burden on a new business venture and point to the fact that often the best approach to generating new growth is to do so through independent business units rather than trying to overcome the resistance offered by middle managers.

中层管理人员费尽心思寻找扩大他们影响力范围的方法。因此，当一个新的增长计划出现时，很多中层管理人员用来评判这个计划的标准是能否扩大他们的势力范围。或者中层人员很可能把新计划看成可以分配成本的场所，以使他们自己部门的预算好看点。这些方法中的任何一个都会给新的商业投资带来巨大的负担，所以促进新增长的最好方法是通过独立的商业机构来扩大势力范围，而不是尝试战胜来自中层管理者的阻力。

4.That attack is now under way. China’s campaign of policy restraint was initiated

last fall, with an increase in reserve requirements on bank deposits from 6% to 7% announced in late August and made effective in late September. That measure

apparently didn’t work in arresting the rapid growth of the real economy. And so Premier Wen has been quite direct in warning that further forceful measures were being prepared to stem the excesses of bank lending. True to his word, the People’s Bank of China unveiled a second tightening in late March and then a third action in early April. A failure to arrest the excesses of an overheated economy is perceived to be a recipe for the dreaded hard landing. China cannot afford such a dire outcome. It would have serious implications for unemployment and nonperforming bank loans, thereby undermining the very reforms that are at the heart of the China miracle. The verdict is clear: the Chinese leadership now senses a new urgency in bringing its economy under control. The latest monetary tightening measures should be viewed as warning signs of more such initiatives to come.

反击正在展开。中国的控制政策出台于去年秋天，八月底宣布银行存款准备金要求从6%提高至7%，这一政策在九月底生效。这一政策明显没有控制住经济的加速增长，所以温总理直接警告将会采取更多的强制性措施来控制过度的银行贷款。正如他所说，中国人民银行在三月底公布了第二次紧缩政策，接着在8月初开展了第三次紧缩。如果未能阻止经济过热发展，会导致其为令人畏惧的硬着陆提供条件。中国承担不了这个可怕的后果。这会严重影响失业率和不良银行贷款，由此会破坏关乎中国核心利益的改革。这一决策是明确的：中国领导人目前已经感到控制经济发展的新的紧迫感。最近的货币紧缩措施预警着更多新议案将会出台。

六、阅读理解10*1’=10’

商务英语阅读(1-2)1 2013本科英语(商务英语方向) B卷 20140521

electric solutions during the survival course. A. practice B. produce C. approach D. Popularize 9.Why the company wants to relocate to Ireland still remains a brainteaser to a majority of staff. A.enigma B.disaster C. secret D. Burden 10. The purported function of the massage chair is that it can dispel your fatigue. A. supposed b. reclaimed C. publicized D. advertised 11. This is the era of the ―personal brand‖. A. time B. period C. aged D. Phase 12. Others felt it too outlandish to take seriously A. crazy B. outstanding C. strange D. Great 13. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work. A. deliberating B. concerning about C. considering D. thinking over 14. The outside world offers a little more illumination. A. enlightenment B. explanation C. strange D. Inspiration 15.She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren‘t looking for something a bit meatier: ?Are you damping down your personality? Do they want more of you?‖ A. fatter B. more informative C. fleshier D. more important 16.Wouldn‘t it be cool if… I want to harness those ideas and let people have a forum? A.Discover B. make use of C. search for D. think about 17.Instead of setting up a traditional display booth at last year‘s Macworld convention, Kaufman handed out pads and pencils and invited attendees to sketch the products they wanted. A. box B. room C. stall D. Desk 18.Says his mother, Mindy, ?‖When you see someone who has a dream and a great idea, you don‘t want to stifle it ,, A. hurt B. smother C. damage D. safeguard 19. He sold the Mophie product line and rolled the proceeds into Kluster, a virtual forum that al-lows consumers and businesses to collaborate on the design of products and services. A. theoretic B. fake C. false D. fictitious 20. As Kaufman envisions Kluster, companies that want to create a new product vvill use the plat-form (https://www.sodocs.net/doc/637734470.html,) to put out a challenge to a relevant group of consumers. A. theoretic B. fake C. false D. Fictitious 21. It‘s harder to estimate than you may think. A. guess B. Tell C. assess D. Imagine 22. But it‘s unavoidable, so what‘s the smart way to think about it now?

商务英语期末考试参考答案

商务英语期末考试参考答案 说明：商务英语期末考试有五种题型： 一、中英短语互译已经全部总结，见下文 二、问答题已经提供了参考答案，仅供参考，见下文 三、案例分析题请根据题目要求自行准备 四、英语段落翻译中文已经注明，请自己翻看商务英语教程 五、写作请根据题目要求自行准备 1、中英短语互译（详见商务英语课件——每个PPT中的短语部分） PPT1： 1. individual proprietorship个体经营，独资企业 2. convertible bonds 可转换债券 3. memorandum of association 公司章程 4. monopolistic competition 垄断竞争 5. business credit 商业信用 1. 财政资源 financial resources 2. 有限责任公司 limited company 3. 销售收入 sales revenue 4. 有形商品 tangible goods 5. 流动资金 working capital PPT2： 1. flexible manufacturing system 弹性生产系统 2. fractional reserve system 部分准备金制度

3. credit instruments 信用工具，信用票据 4. bull market/bear market 牛/熊或多头/空头市场 5. manufacturing process 制造工艺 1. 厂址选择 facility location 2. 库存控制 inventory control 3. 总支出 aggregate expenditures 4. 股权证/权益证 equity instruments 5. 财务管理 financial management PPT3： 1. performance appraisal 绩效/业绩评估 2. promotion-from-within 内部提拔 3. skills inventory 技术库存 4. macroeconomic ramification 宏观经济衍生物/结果 5. closed-end fund 封闭式基金 1. 项目生命周期 project life cycle 2. 软技能和硬技能 soft skills and hard skills 3. 补偿制度 compensation system 4. 开放式基金 open-ended fund 5. 优先股 preferred stock PP4： 1. profit-oriented objective 利润导向的目标 2. marketing intermediary 营销代理商

广外自考商务英语专业

商务英语 商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。 培养目标 本专业方向主要培养具有扎实的英语语言基础和较系统的国际商务管理理论知识，具有较强的实践技能，能在外贸、外事、文化、新闻出版、教育、科研、旅游等部门从事翻译、管理、教学、研究工作的英语高级专门人才。 培养要求 要求学生受到英语听、说、读、写、译等方面的良好训练，掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识，并通过英语专业全国四级和八级考试。 就业方向 毕业生可在各企事业单位从事外经、外贸、旅游、外事等口译、笔译工作以及管理、文秘、经济贸易、公共英语教学等工作。 专业代号：A050226 ;专业名称：商务英语(专科) 注：“标准号”为2002年以前使用 序号类型 序号 课程 代码 标准 号 课程名称 学 分 类 型 考试方 式 方向或备 注 1 001 03706 思想道德修养与法律基础 2 必 考 笔试 2 002 03707 毛泽东思想、邓小平理论和“三 个代表”重要思想概论 4 必 考 笔试 3 003 04729 大学语文 4 必 考 笔试 4 004 00794 综合英语（一）10 必笔试

考 5 005 00795 综合英语（二） 10 必 考 笔试 6 006 00522 英语国家概况 4 必 考 笔试 7 007 00831 英语语法 4 必 考 笔试 8 008 00595 3475 英语阅读（一） 6 必 考 笔试 9 009 05439 商务英语阅读 4 必 考 笔试 10 010 05440 商务英语写作 4 必 考 笔试 11 011 01314 商务英语口语 10 必考 实践考 核 12 012 01315 商务英语听力 10 必考 实践考 核 13 231 00040 3014 法学概论 6 加 考 笔试 14 232 05679 宪法学 4 加 考 笔试 本文档由深圳自考网https://www.sodocs.net/doc/637734470.html, 编制 相关说明 开考方式 面向社会及独立办班 报考范围 全省及港澳地区 主考学校 广东外语外贸大学 课程设置 必考课程12门，共72学分；选考课程0门，共0学分；加考课程2 门，共12学分； 毕业要求 说明 1、港澳考生可不考001、002两门课程，但须加考231、232两门课程。 2、011、012两门课程为毕业考核课程，考生须取得该专业其他全部笔试课程合格成绩后才能报考。 备注 专业代号：B050218 ;专业名称：商务英语（独立本科段） 注：“标准号”为2002年以前使用 序号 类型序号 课程代码 标准 号 课程名称 学分 类型 考试方 式 方向或备注 1 001 03708 中国近现代史纲要 2 必考 笔试 2 002 03709 马克思主义基本原理概论 4 必考 笔试 3 003 00840 3837 第二外语(日语) 6 必考 笔试

自考-国际商务英语(复习资料).docx

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