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商务英语阅读教学大纲(王关富)

商务英语阅读教学大纲(王关富)
商务英语阅读教学大纲(王关富)

课程名称:商务英语阅读( Business English Reading )

《商务英语阅读》教学大纲

一、课程说明

《商务英语阅读》课程是英语专业(国际商务)的专业课程,是学生在进行英语基础课程学习后,涉及商务英语知识学习,商务英语语言学习的重要课程,旨在有系统、有步骤地训练和培养学生用英语表达与国际商务活动有关的术语名称、机构名称、协议并具备将文章译成正确流畅的汉语能力。

本课程是在英语专业(国际商务)的学生进行英语基础课程学习后开设的课程,有助于今后商务课程的学习。

本课程的教学时间安排是:每周4学时,计划教学周数 19周,总课时数76学时,其中实践学时数为34学时,主要内容是阅读商务类动态国际新闻时事并讨论。

本课程总学分数:4学分

二、学时分配表

三、教学目的与要求

本课程的教学目的:《商务英语阅读》是英语专业(国际商务)的一门主要课程,着重通过对当前热门的商务英语文章进行精讲,分析,使学生能够系统的学习。增加商务英语的基本词汇、掌握商务的基本理论和语言交际的基本技能,为培养适合现代经济、文化和社会发展需要服务。学生通过学习能够成为从事国内外商务活动的外语复合型人才和商贸英语翻译人才。

本课程各章的教学要求和知识考核点如下:

第一章中国模式为何奏效

通过本课程的学习使学生了解中国与欧美国家自由市场经济不同的经济模式—计划经济与市场经济并存所取得的成效,了解中国领导人进行市场改革开放以来的作为与成就,成功的因素,以及与西方经济模式对比之下的不同之处。

本章的主要知识点是:计划市场经济、自由市场经济及中国改革开放。

难点是:课文生词应用,white goods白色家电,如冰箱,洗衣机,微波炉,消毒碗柜等,premium brands高档品牌的商品。

第二章全球现状新解

本章通过了解第三世界国家新兴市场的观点和论说,并从历史的角度帮助学生体会对经济规模和管理的发展趋势。

本章的主要知识点是:供应链、库存周转率、规模经济、产业调整等。

难点是:课文生词应用,存款准备金率、主权债务危机、自由贸易等

第三章该重新获得平衡了

本章介绍了美国经济在多年贸易赤字下不平衡贸易、消费与生产出口方面的变化对经济发展的影响,指出美国经济应该进行转型。

本章的主要知识点是:贸易平衡、消费、与国内经济发展。

难点是:课文生词应用,如bemoan one's sad fate 自叹命苦;bemoan the shortage of funds for research 抱怨研究经费不足

第四章难以置信—欧洲在沉沦

本章介绍了全球金融危机年至今的欧元区经济的衰退和恢复情况。

本章的主要知识点是:2008年至今的欧元区经济的衰退和恢复

难点是:课文生词应用,如mayhem:There was absolute mayhem when the cow got into the village hall. 那牛闯进村会议厅, 造成一片混乱。

第六章自由贸易终结?

本章介绍了全球化、市场经济、自由贸易、贸易保护主义等问题的争论,和对世界经济的未来及发展介绍。

本章的主要知识点是:贸易壁垒、自由贸易区、进口替代、公司福利、世贸组织中的争端解决机制等。

难点是:掌握相关的贸易术语

第七章底特律的辉煌还有机会再现吗

本章介绍了美国底特律汽车城的兴衰以及,分析了美国汽车工业的困境,展望了汽车工业的未来。

本章的主要知识点是:汽车行业市场变化。

难点是:汽车类名词,行业优劣势的分析

第八章乔布斯的十年

本章介绍了乔布斯,苹果公司前首席执行官乔布斯如何通过发挥他的创新特质、独特个人魅力,研发新产品的观念和手段成功地领导影响全球生活方式的苹果公司。

本章的主要知识点是:乔布斯的创意理念和追求完美个性,乔布斯的人格魅力,乔布斯前瞻性的研发观念。

难点是:苹果公司产品推出各时期及特点,数码产品界重大事件,苹果公司发展的历史等

第九章后布雷顿森林体系2.0版

本章围绕有关国家对国际货币体系表示不满---包括规范全球货币和资本跨境流动的规章准则及制度,以及针对这些不满所引发的关于如何改进货币体系的相关讨论。

本章的主要知识点是:货币体系、货币政策、外汇储备、资本流动性。

难点是:货币体系与外汇储备的关系,量化宽松、金融危机、货币升、贬值的影响等。

第十一章魁北克贸易峰会的教训

本章介绍了全球化、市场经济、自由贸易、贸易保护主义等问题的争论,和对世界经济的未来及发展介绍。

本章的主要知识点是:贸易壁垒、自由贸易区、进口替代、公司福利、世贸组织中的争端解决机制等。

难点是:掌握相关的贸易术语

四、教学内容纲要

Chapter1 Why China Works

1.1 Backeground information

1.2 Notes of Text

1.3 Language Point

Chapter2 A Changed Global Reality

2.1 Background information

2.2 Notes of Text

2.3 Language Point

Chapter3 Time to Rebalance

3.1 Background information

3.2 Notes of Text

3.3 Language Point

Chapter4 The Incredible Shrinking Europe

4.1 Background information

4.2 Notes of Text

4.3 Language Point

Chapter6 Goodbye, Free Trade?

6.1 Background information

6.2 Notes of Text

6.3 Language Point

Chapter7 Can Detroit Be Retooled—Before It’s Too Late?

7.1 Background information

7.2 Notes of Text

7.3 Language Point

Chapter8 The Decade of Steve

8.1 Background information

8.2 Notes of Text

8.3 Language Point

Chapter9 Beyond Bretton Woods 2

9.1 Background information

9.2 Notes of Text

9.3 Language Point

Chapter11 Among the Fringers

11.1 Background information

11.2 Notes of Text

11.3 Language Point

五、实践环节

课堂实践:每单元针对所讲授的话题安排3学时的商务时文阅读实践。课堂上分为小组练习、讨论、上台演示、教师当场点评。切实做到对商务英语时文中的阅读内容提出问题、分析实际,提高思辩的能力。

课后实践:每次课后布置学生一定量的补充阅读理解练习,教师在每课后的小测中体现相关话题的商务英语时文阅读理解练习,给予批改并登记成绩,作为平时成绩。

考核要求:考核分为小测和期末考。每次考试,商务英语时文阅读理解练习题占考试成绩的25-30%,主要用于考核学生的综合运用能力。

补充的商务英语时文阅读来源的部分参考网站:

[1]https://www.sodocs.net/doc/8b14775374.html,

[2]https://www.sodocs.net/doc/8b14775374.html,

[3]https://www.sodocs.net/doc/8b14775374.html,

[4]https://www.sodocs.net/doc/8b14775374.html,

六、课程教材

教科书:

王关富等编著,《商务英语阅读》,北京:高等教育出版社,2002.8

参考书:

丁衡祁等编著,《会展英语》,北京:对外经济贸易大学出版社,2006

七、其他说明本大纲适用于09级英语专业(国际商务)。

执笔人:林葵

商务英语阅读(第二版)参考译文 王关富编

Chapter 1 Why China Works 中国是今年唯一呈现出重大发展的主要经济体(economy),由于它通常是唯一敢于打破经济教科书中每一条例的经济体。事实上,中国不像其他五大经济体那样发展缓慢的主要原因是,它宏观调控的能力(its capacity for macro-economic control)。 为什么中国市场经济体系奏效?(market economic system)目前,欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定(regulations),走向宏观调控。但问题更加紧迫(the question has a new urgency)。中国看上去最能驾驭(navigate)七十年内最糟的经济滑坡(downturn)。 在危机中,中国官员既能吸取像西方同行(counterparts)的传统市场工具,也能吸取中国市场经济体系的积累经验(arsenal)。去年早期,由于房地产市场(housing market)过热,中国官员仅命令银行削减房贷(cut back on housing loans),然后随着房屋销售量下降(fall),他们提供类似更低的房屋购置税(lower taxes on home purchases)。最近几周,他们展开类似西方的经济救援行动(launch economic rescue efforts),其中包括价值6000亿的大计划以增加政府开支和大幅利率削减(ramp up government spending)(big interests cuts)。但同时,他们也发布在西方国家眼里是不合理的干涉的命令,例如,上周中国官员召集包括钢铁建筑等行业的国有行业并购(buy up)国内外新资产(at home and abroad)以积极(actively)发挥在经济中的作用。 曾把中国宏观调控视为不成熟经济的弊病(immature economy),现在是稳定的保障(bulwark of stability)。CLSA经济学家AR说,”政府对大多数资本密集型产业的控制,让我看好中国的未来。政府会对这些领域的公司说,继续花吧,不要由于你们的投资计划“。尽管最大的出口及股票市场出现下滑,中国经济在09年看上去增加7%多,虽比近些年两位数(double-digit)增速有所下滑,但与其他国家相比仍然坚挺。随着国有银行放松信贷(loose credit),企业贷款率切实(actually)增加。摩根斯坦利的亚洲首席SR说,在一个投资支持可持续发展,并占GDP的40%的国家,政府再次增加投资以抵抗对增长的威胁。他又说,在危机时期,中国的指挥控制系统切实比其他市场基础系统有效。

体验商务英语综合教程Unit_4答案解析

Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about £90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still

商务英语阅读(第二版) 王关富 Unit 6 Goodbye, Free Trade 课后答案

Unit 6 Goodbye, Free Trade? Exercises 1.Answer the questions on the text. 1) What was the result when the House of Representatives passed the Hawley-Smoot Tariff Act in 1930? The economic recession in the United States became even worse. 2) According to the author, what happens when a currency appreciates? It diminishes the export advantage of the country and makes it difficult to increase exports or even maintain the status quo. 3) How did American politicians take advantage of the public’s strong anti-free-trade sentiment in the United States? They created a talking point in charges of unfair trade so that they thought they could benefit in the mid-term elections. 4) What did American politicians and economists agree and disagree over the Hawley-Smoot Tariff Act? Almost all of them agreed that it was a bad law, but they disagreed whether it triggered the Great Depression in the 1930s. 5) What did Milton Friedman think were the more important reasons for the Great Depression? The malfunctioning gold standard system and inept monetary policy of the Federal Reserve. 6) What was the foreign reaction unexpected by the American lawmakers after the Hawley-Smoot Tariff Act was enacted? The trading partners were angered and imposed discriminatory tariffs on American goods. Canada in particular, as the largest export market for the US, reacted fiercely and handed its market over to the British competitors. 7) Why is it unlikely for the US to adopt another Smoot-Hawley today in the eye of the author? (1)The US is much more integrated into the world economy today than it was in the 1930s. (2)Import restrictions seldom achieve their intended goals, instead, often end up hurting American industries and consumers. (3)The Americans have learned to consider the possible strong foreign retaliation against US exporters. 8) What were the respective results for those countries withdrawing from the gold standard and those clinging to it during the 1930s according to the author?

商务英语阅读教学大纲(王关富)

课程名称:商务英语阅读( Business English Reading ) 《商务英语阅读》教学大纲 一、课程说明 《商务英语阅读》课程是英语专业(国际商务)的专业课程,是学生在进行英语基础课程学习后,涉及商务英语知识学习,商务英语语言学习的重要课程,旨在有系统、有步骤地训练和培养学生用英语表达与国际商务活动有关的术语名称、机构名称、协议并具备将文章译成正确流畅的汉语能力。 本课程是在英语专业(国际商务)的学生进行英语基础课程学习后开设的课程,有助于今后商务课程的学习。 本课程的教学时间安排是:每周4学时,计划教学周数 19周,总课时数76学时,其中实践学时数为34学时,主要内容是阅读商务类动态国际新闻时事并讨论。 本课程总学分数:4学分 二、学时分配表 三、教学目的与要求 本课程的教学目的:《商务英语阅读》是英语专业(国际商务)的一门主要课程,着重通过对当前热门的商务英语文章进行精讲,分析,使学生能够系统的学习。增加商务英语的基本词汇、掌握商务的基本理论和语言交际的基本技能,为培养适合现代经济、文化和社会发展需要服务。学生通过学习能够成为从事国内外商务活动的外语复合型人才和商贸英语翻译人才。 本课程各章的教学要求和知识考核点如下:

第一章中国模式为何奏效 通过本课程的学习使学生了解中国与欧美国家自由市场经济不同的经济模式—计划经济与市场经济并存所取得的成效,了解中国领导人进行市场改革开放以来的作为与成就,成功的因素,以及与西方经济模式对比之下的不同之处。 本章的主要知识点是:计划市场经济、自由市场经济及中国改革开放。 难点是:课文生词应用,white goods白色家电,如冰箱,洗衣机,微波炉,消毒碗柜等,premium brands高档品牌的商品。 第二章全球现状新解 本章通过了解第三世界国家新兴市场的观点和论说,并从历史的角度帮助学生体会对经济规模和管理的发展趋势。 本章的主要知识点是:供应链、库存周转率、规模经济、产业调整等。 难点是:课文生词应用,存款准备金率、主权债务危机、自由贸易等 第三章该重新获得平衡了 本章介绍了美国经济在多年贸易赤字下不平衡贸易、消费与生产出口方面的变化对经济发展的影响,指出美国经济应该进行转型。 本章的主要知识点是:贸易平衡、消费、与国内经济发展。 难点是:课文生词应用,如bemoan one's sad fate 自叹命苦;bemoan the shortage of funds for research 抱怨研究经费不足 第四章难以置信—欧洲在沉沦 本章介绍了全球金融危机年至今的欧元区经济的衰退和恢复情况。 本章的主要知识点是:2008年至今的欧元区经济的衰退和恢复 难点是:课文生词应用,如mayhem:There was absolute mayhem when the cow got into the village hall. 那牛闯进村会议厅, 造成一片混乱。 第六章自由贸易终结? 本章介绍了全球化、市场经济、自由贸易、贸易保护主义等问题的争论,和对世界经济的未来及发展介绍。 本章的主要知识点是:贸易壁垒、自由贸易区、进口替代、公司福利、世贸组织中的争端解决机制等。 难点是:掌握相关的贸易术语 第七章底特律的辉煌还有机会再现吗 本章介绍了美国底特律汽车城的兴衰以及,分析了美国汽车工业的困境,展望了汽车工业的未来。 本章的主要知识点是:汽车行业市场变化。 难点是:汽车类名词,行业优劣势的分析 第八章乔布斯的十年 本章介绍了乔布斯,苹果公司前首席执行官乔布斯如何通过发挥他的创新特质、独特个人魅力,研发新产品的观念和手段成功地领导影响全球生活方式的苹果公司。

商务英语阅读 第二版 王关富 unit 1 Why China Works

商务英语阅读第二版王关富unit 1 Why China Works

Unit 1 Why China Works Exercises 1. Answer the questions on the text: 1) How does the author view the Chinese economy? It is the most important bright spot in the world economy under the global recession, the only major economy that is likely to show significant growth this year, and the only one that routinely breaks every rule in the economic textbook. 2) According to the author, why can the Chinese economy perform so well? Because of: (1) the capacity for state control by the Chinese government. (2) its rejection of exotic financial innovations that are the melting core of the global credit crisis. (3) the integration of its economic policies between traditional market tools and state control measures. 3) In what way does the author imply that western economists are erroneous in their bias toward “China’s market economic system”? The United States and Europe are moving toward state control by nationalizing their banking and car industries, and imposing heavy new regulation on the financial industry. 4) What is the view of Stephen Roach on the Chinese economy system? Investment is the backbone of sustainable growth in the Chinese economy, which works more effectively than other market based systems in times of economic stress. 5) Why can China work in the eye of the author? It has followed a radical pragmatism focusing on a slow but steady shift toward freer markets. 6) What is regarded as the strategic thinking of the Chinese leaders in market reforms? They understand even under the serious financial crisis that it can stabilize the Chinese market and economy to introduce more sophisticated forms of securitization, including stock index funds, corporate bonds and other debt products. They also realize that, in the course of doing this, they should learn from the mistakes the westerners have made. 7) What is the example given to illustrate the steadiness of the Chinese leaders in their policy execution? They continue to allow the value of yuan to rise despite of the American charges and the need for export competitiveness by their own enterprises. 8) What is “shock therapy”?

商务英语阅读第二版chapter 5 Japan Goes from Dynamic to Disheartened 课文翻译 王关富

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