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S p i l l o n o m i c s:U n d e r e s t i m a t i n g R i s k

漏油经济：低估风险

David Leonhardt

Published: June 1, 2010

[1] In retrospect, the pattern seems clear. Years before the Deepwater Horizon [h??ra?zn] rig[r?ɡ] blew, BP was developing a reputation as an oil company that took safety risks to save money. An explosion at a Texas[?t?ks?s]refinery [r??fa?n?ri] killed 15 workers in 2005, and federal regulators and a panel led by James A. Baker III, the former secretary of state, said that cost cutting was partly to blame. The next year, a corroded [k??r??d]pipeline in Alaska poured oil into Prudhoe Bay, upbraided[?p?bre?d] BP managers for their “seeming indifference to safety and environmental issues. ['??ju:z]”

[1] 回想起来，模式似乎很清楚。早在“深水地平线”钻机自爆前的很多年，BP石油公司为了省钱甘冒安全的风险就已经声名狼藉。2005年得克萨斯州炼油厂爆炸中有15名工人丧生。联邦监管机构和前国务卿詹姆斯·贝克三世领导的专门小组认为，削减成本是事故的部分原因。第二年，阿拉斯加腐蚀的管道将石油漏入普拉德霍湾。就连乔·巴顿，对全球变暖持怀疑态度的来自得克萨斯州的共和党众议员，都谴责BP管理人员“对安全和环境问题表现得漠不关心”

[2] Much of this indifference stemmed from an obsession with profits, come what may. But there also appears to have been another factor, one more universally human, at work. The people running BP did a dreadful[?dr?df?l] job of estimating the

true chances of events that seemed unlikely—but that would bring enormous costs.

[2]这种冷漠大部分源于对利润的过度追求，不管出现什么情况。但似乎也还有另一个因素在起作用，一个更普遍的人性的因素。BP的管理人员在估计似乎不太可能发生但一旦发生就会带来巨大损失的事件真正会发生的可能性时，犯了一个可怕的错误。

[3] Perhaps the easiest way to see this is to consider what BP executives

[?g?zekj?t?v]must be thinking today. Surely, given the expense of the clean-up and the hit to BP’s reput ation, the executives wish they could go back and spend the extra money to make Deepwater Horizon safer. That they did not suggests that they figured the rig would be fine as it was.

[3]也许理解这一点最简单的方法就是思考一下BP高管们如今的想法。显然，考虑到清理费用和对BP声誉的影响，高管们真希望可以回到过去，多花些钱让“深水地平线”更安全。他们没有增加这笔费用就表明他们认为钻机在当时的状态下不会出问题。

[4] For all the criticism BP executives may deserve, they are far from the only people to struggle with such low-probability, high-cost events. Nearly everyone does.

“These are precisely the kind s of events that are hard for us as humans to get our hands around and react to rationally['r??n?l?],” Robert N. Stavins, an environmental

economist at Harvard, says. We make two basic—and opposite—types of mistakes.

When an event is difficult to imagine, we tend to underestimate its likelihood. This is the proverbial [pr??v?:rbi?l]black swan. Most of the people running Deepwater Horizon probably never had a rig explode on them. So they assumed it would not happen, at least not to them.

[4]尽管针对BP高管的所有批评可能都是他们应得的，但是他们绝不是唯一艰难应对这种低概率、高成本事件的人。几乎每个人都会如此。“这些正是我们人类处理时很难做出合理反应的一类事件，”哈佛大学环境经济学家罗伯特·斯塔文斯说。我们经常犯两种基本且性质相反的错误。当一件事情是很难想象的，我们往往会低估它的可能性。这就是众所周知的黑天鹅（稀有之物）现象。大多数在“深水地平线”工作的人可能从未经历过钻井平台爆炸。因此他们认为这不会发生，至少不会发生在他们身上。

[5] Similarly, Ben Bernanke and Alan Greenspan liked to argue, not so long ago, that the national real estate market was not in a bubble [?b?bl] because it had never been in one before. Wall Street traders took the same view and built mathematical models that did not allow for the possibility that house prices would decline[d??kla?n]. And many home buyers signed up for unaffordable mortgages[?m?:rg?d?], believing they could refi nance or sell the house once its price rose. That’s what house prices did, it seemed.

[5]同样，不久以前，本·伯南克和艾伦·格林斯潘也喜欢称全国房地产市场没有泡沫，因为以前从未有过泡沫。华尔街交易员也持同样观点，他们建立的数学模型根本不存在房价下降的可能性。许多购房者签订了负担不起的抵押贷款，相信一旦其价格上涨，他们可以再融资或卖掉房子。看起来房价好像是在上涨。

[6] On the other hand, when an unlikely event is all too easy to imagine, we often go in the opposite direction and overestimate the odds. After the 9/11 attacks, Americans canceled plane trips and took to the road. There were no terrorist[?t?r?r?st] attacks in this country in 2002, yet the additional driving apparently led to an increase in traffic fatalities. [f??t?l?ti]

[6]另一方面，当一个不太可能发生的事件是很容易想象的，我们经常会走向另一个方向，高估它的可能性。“9·11”恐怖袭击后，美国人取消了飞机旅行，转而驾车上路。2002年在这个国家没有发生恐怖袭击，但更多的驾车出行显然导致了交通死亡人数的增加。

[7] When the stakes are high enough, it falls to government to help its citizens avoid these entirely human errors. The market, left to its own devices, often cannot do so. Yet in the case of Deepwater Horizon, government policy actually went the other way. It encouraged BP to underestimate the odds of a catastrophe.

[7]当风险非常高时，应该由政府负责以帮助避免这些完全人为的错误。如果让市场自行其是，往往做不到这一点。然而，在“深水地平线”这件事情上，政府的政策实际上起到了相反的作用。它助长BP低估了灾难的可能性。

[8] In a little-noticed provision [pr??v???n]in a 1990 law passed after the Exxon Valdez spill, Congress capped a spiller’s liability over and above cleanup costs at $75

million for a rig spill. Even if the economic damages—to tourism, fishing and the like—stretch into the billions, the responsible party is on the hook for only $75

million. (In this instance, BP has agreed to waive the cap for claims it deems legitimate.) Michael Greenstone, an economist who runs the Hamilton Project in Washington, says the law fundamentally distorts a company’s deci sion making. Without the cap, executives would have to weigh the possible revenue [?rev?nju:]from a well against the cost of drilling there and the risk of damage. With the cap, they can largely ignore the potential damage beyond cleanup costs. So they end up drilling wells even in places where the damage can be horrific, like close to a shoreline. To put it another way, human frailty [?frelti]helped BP’s executives underestimate the chance of a low-probability, high-cost event. Federal law helped them underestimate the costs.

[8]埃克森公司瓦尔迪兹漏油事件发生后，在1990年的一个法案很少引人注意的一项条款中，美国国会将钻机泄漏清理费用的责任上限定为7500万美元。即使对旅游业、渔业等造成的经济损失高达数十亿美元，责任方也仅需要支付7500万美元。（在这种情况下，BP 已同意对它认为合法的索赔，放弃这一上限。）在华盛顿负责汉密尔顿项目的麻省理工学院经济学家迈克尔·格林斯通说这一法律从根本上扭曲了公司的决策。如果赔偿没有上限，管理人员就会权衡油井可能的收益以及钻井的成本和损害赔偿的风险。而有了这个上限，他们就可以在很大程度上忽略清理费用之外的潜在损害赔偿。所以在损害可能非常可怕的地方，如靠近海岸线的地方，他们也会钻井。换句话说，人类的弱点使得BP公司高管低估了低概率、高成本事件的可能性。而联邦法律则使得他们低估了成本。

[9] In the wake of Deepwater Horizon, Congress and the Obama administration will no doubt be tempted to pass laws meant to reduce the risks of another deep-water disaster. Certainly there are some sensible steps they can take, like lifting the liability cap and freeing regulators from the sway [swe?]of industry. But it would be foolish to think that the only risks we are still underestimating are the ones that have suddenly become salient. [?se?li?nt]

[9]在“深水地平线”之后，美国国会和奥巴马政府毫无疑问希望通过相关法律以减少再次出现“深水地平线”这样的风险。当然他们可以采取一些明智的做法，如解除责任上限，摆脱石油业对监管人员的影响。不过，如果认为我们目前仍然低估的只是那些突然间引人注目的风险，那是非常愚蠢的。

[10] The big financial risk is no longer a housing bubble. Instead, it may be the huge deficits[?d?f?s?t] that the growth of Medicare, Medicaid and Social Security will

cause in coming years—and the possibility that lenders will eventually become

nervous about extending credit to Washington. True, some economists and policy makers insist the country should not get worked up about this possibility, because lenders have never soured [?sau?]on the United States government before and show no signs of doing so now. But isn’t that reminiscent[?r?m??n?s?nt]of the old Bernanke-Greenspan tune about the housing market?

[10]大的金融风险已不再是房地产泡沫。相反，它可能是医疗保险、医疗救助和社会保障的增长在未来将会导致的巨额赤字，以及贷款人可能最终不愿再向华盛顿扩大信贷。诚然，一些经济学家和决策者坚持认为国家还不应该考虑如何应对这种可能性，因为贷款人与美国政府的关系从来没有恶化过，也没有迹象显示现在就是这样。但这是不是让人联想到伯南克和格林斯潘对住房市场的老调呢？

[11] Then, of course, there are the greenhouse gases that oil wells (among other things) send into the atmosphere even when the wells function properly. Scientists say the buildup of these gases is already likely to warm the planet by at least three degrees over the next century and cause droughts [dra?t], storms and more ice-cap melting. The researchers’ estimat es have risen recently, too, and it is also possible the planet could get around 12 degrees hotter. That kind of warming could flood[fl?d] major cities and cause parts of Antarctica [?n'tɑ:rkt?k?]to collapse.

[11]当然，即使油井正常运转时，油井（与其他事物一起）也会向大气中排放温室气体。科学家们说，这些气体的积累已经可能在下个世纪将地球温度提高至少3度，并导致干旱、风暴和更多的冰层融化。最近，研究人员的预测又提高了，地球温度有可能上涨约12度。这样的气候变暖可能会在各大城市引起洪灾，并导致南极部分坍塌。

[12] Nothing like that has ever happened before. Even imagining it is difficult. It is much easier to hope that the odds of such an outcome are vanishingly small. In fact, it’s only natural to have this hope. But that doesn’t make it wise.

[12]这样的事情还没有发生过。即使想象它都是困难的。更容易做的是希望出现这样结果的可能性微乎其微。事实上，抱有这样的希望是自然的反应。但是，这并不代表它是明智的。

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human creations, language may be the most remarkable. Through language we share experience, values, exchange ideas, transmit knowledge, and sustain culture. Indeed, language is vital to sense of reality by giving meaning to events. 在人类所有的创造中，语言也许是影响最为深远的。我们用语言来分享经验，表达(传递？)价值观，交换想法，传播知识，传承文化。事实上，对语言本身的思考也是至关重要的。和通常所认为的不同的是，语言并不只是简单地反映现实，语言在具体描述事件的时候也在帮助我们建立对现实的感知。——语序的调整。 Good speakers have respect for language and know how it works. Words are the tools of a speaker?s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately. 好的演讲者对语言很重视，也知道如何让它发挥更好的效果。词语是演讲者演讲的重要“武器”，具有特殊的用途，这和任何其他的工作技艺没什么两样。作为演讲者，必须知道词语的具体含义，也要懂得如何做到用词准确、清晰、生动、适当。 Using language accurately is as vital to a speaker as using numbers accurately to a accountant. Never use a word unless you are sure of its meaning. If you are not sure, look up the word in the dictionary. As you prepare your speeches, ask yourself constantly, “What do I really want to say? What do I really mean?” Choose words that are precise and accurate. 演讲者准确地使用语言和会计准确使用数字是一样重要的。确定词意后再措词。如果不确定，请先查词典。当你在准备演讲的时候，要不断地问自己：“我到底要说什么？我到底想表达什么意思？”用词一定要精准。 Using language clearly allows listeners to grasp your meaning immediately. You can ensure this [by using familiar words （that are known to the average person and require no specialized background）; by choosing concrete words in preference to more abstract ones, and by eliminating verbal clutter]. 用词清晰可以让听众迅速理解你的意思（抓到你的点）。要做到这一点，就要尽量使用一般人都熟悉的不需要专业知识就能懂的词语；多用具象词汇少用抽象词汇；还有要减少口误。 Using language vividly helps bring your speech to life. One way (to make your speech vivid)|is through imagery，or the creation of word pictures. You can develop imagery by using concrete language, simile, and metaphor. Simile is an explicit comparison between things （that are essentially different yet have something in common）; it always contains the words “like”or “as”. Metaphor is an impli cit comparison between things that are different yet have something in common; it does not contain the words “like” or “as”. 生动地用词能让演讲鲜活起来！比喻，这种能产生文字图像的修辞，可以使演讲达到生动的效果。比喻要用具象的语言，分为明喻和隐喻。 明喻是指在本质上有区别但仍然有相同点的事物之间做一个明确的比较，一般句中会含有“像”或“似”。隐喻则是一种隐藏的比较，不会出现like 和as 这些连接词。 Another way to make your speeches vivid is by exploiting the rhythm of language. Four devices for creating rhythm are parallelism, repetition, alliteration, and antithesis. Parallelism is the similar arrangement of a pair or series of related words, phrases, or sentences. Repetition is the use of the same word or set of words at the beginning or end of successive clauses or sentences. Alliteration comes from repeating the initial constant sounds of close or adjoining words. Antithesis is the juxtaposition of

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Lesson 1 II. Translation Put the following passages into Chinese. 1. For English is a killer. It is English that has killed off Cumbric, Cornish, Norn and Manx. There are still parts of these islands where sizeable communities speak languages that were there before English. Yet English is everywhere in everyday use and understood by all or virtually all, constituting such a threat to the three remaining Celtic languages, Irish, Scottish Gaelic, and Welsh... that their long-term future must be considered... very greatly at risk. 因为英语是个杀手。正是英语造成了凯尔特语、康沃尔语、诺恩语和马恩语等语言的消亡。这些岛上的分地区依然还有很多社区的人使用在英语到来之前就已存在的语言。然而，英语在日常生活中无处不在。所有的人或几乎所有的人都懂英语。英语对仅存的三种凯尔特语——爱尔兰语、苏格兰盖尔语及威尔士语的威胁是如此之大，人们一定认为它们遥远的未来是岌岌可危的。 2. He also associated such policies with a prejudice which he calls linguisticism (a condition parallel to racism and sexism). As Phillipson sees it, leading institutions and individuals within the predominantly "white" English-speaking world, have (by design or default) encouraged or at least tolerated—and certainly have not opposed—the hegemonic spread of English, a spread which began some three centuries ago as economic and colonial expansion. 同时，他认为这些政策和他称之为语言歧视（与种族歧视、性别歧视等类似）的偏见密切相关。在菲利普森看来，在以白人英语为主导的世界里，主要的机构和个人（有意或无意地）鼓励或者至少是容忍了（肯定没有反对）英语霸权主义式的传播，这种传播始于三个世纪之前的经济及殖民扩张。 3.By and large, we now view them as more or less benign, and often talk with admiration and appreciation about the cultures associated with them and what they have given to the world. And it is fairly safe to do this, because none of them now poses much of a threat. 总的来说，我们现在或多或少地把这些语言看作有利的语言。在谈到与之相关的文化及其为世界所做的贡献时，我们常怀有崇敬与赞赏，而且这样做是很安全的，因为这些语言现在已不会构成什么大的威胁。 4. Yet many people see English as a blessing. Let me leave aside here the obvious advantages possessed by any world language, such as a large communicative network, a strong literary and media complex, and a powerful cultural and educational apparatus. 然而，许多人把英语看成是一件幸事。在此，我暂且不谈世界语言所具有的明显优势，例如庞大的交流网络、发达的文字与传媒体系以及强大的文化教育设施。 5. English-speaking South Africans of British descent were not particularly strong in opposing the apartheid regime, and the black opposition, whose members had many languages, was at first weak and disorganized. 讲英语的南非英国后裔并不强烈反对种族隔离政权，而黑人反对力量，其成员讲多种语言，在初期软弱无力且缺乏组织。 6. Such symbolism suggests that the users of the world's lingua franca should seek to benefit as fully as possible from the blessing and as far as possible avoid invoking the curse. 这一象征表明这种世界通用语的使用者应充分发掘这一幸事为我们带来的好处,同时尽能避免招来灾难。

研究生科技英语阅读课文翻译(1-10)

Unit 1 Genetically modified foods -- Feed the World? If you want to spark a heated debate at a dinner party, bring up the topic of genetically modified foods. For many people, the concept of genetically altered, high-tech crop production raises all kinds of environmental, health, safety and ethical questions. Particularly in countries with long agrarian traditions -- and vocal green lobbies -- the idea seems against nature. 如果你想在某次晚宴上挑起一场激烈的争论，那就提出转基因食品的话题吧。对许多人来说，高科技的转基因作物生产的概念会带来诸如环境、健康、安全和伦理等方面的各种问题。特别是在有悠久的农业生产传统和主张环保的游说集团的国家里，转基因食品的主意似乎有悖自然。 In fact, genetically modified foods are already very much a part of our lives. A third of the corn and more than half the soybeans and cotton grown in the US last year were the product of biotechnology, according to the Department of Agriculture. More than 65 million acres of genetically modified crops will be planted in the US this year. The genetic is out of the bottle. 事实上，转基因食品已经成为我们生活重要的一部分。根据农业部的统计，美国去年所种植玉米的1／3，大豆和棉花的一半以上都是生物技术的产物。今年，美国将种植6500多万英亩的转基因作物。基因妖怪已经从瓶子里跑出来了。 Yet there are clearly some very real issues that need to be resolved. Like any new product entering the food chain, genetically modified foods must be subjected to rigorous testing. In wealthy countries, the debate about biotech is tempered by the fact that we have a rich array of foods to choose from -- and a supply that far exceeds our needs. In developing countries desperate to feed fast-growing and underfed populations; the issue is simpler and much more urgent: Do the benefits of biotech outweigh the risks? 但是，显然还有一些非常现实的问题需要解决。就像任何一种要进入食物链的新食品一样，转基因食品必须经过严格的检验。在富裕的国家里，由于有大量丰富的食品可供选择，而且供应远远超过需求，所以关于生物技术的争论相对缓和一些。在迫切想要养活其迅速增长而又吃不饱的人口的发展中国家，问题比较简单，也更加紧迫：生物技术的好处是否大于风险呢? The statistics on population growth and hunger are disturbing. Last year the world's population reached 6 billion. And by 2050, the UN estimates, it will probably near 9 billion. Almost all that growth will occur in developing countries. At the same time, the world's available cultivable land per person is declining. Arable land has

研究生学术综合英语1-6课课文及翻译

Presenting a speech （做演讲） Of all human creations, language may be the most remarkable. Through 在人类所有的创造中，语言也许是影响最为深远的。我们用语言 language we share experience, formulate values, exchange ideas, transmit 来分享经验，表达(传递？)价值观，交换想法，传播知识， knowledge, and sustain culture. Indeed, language is vital to think itself. 传承文化。事实上，对语言本身的思考也是至关重要的。[Contrary to popular belief], language | does not simply mirror reality but also helps to create our sense of reality [by giving meaning to events]. 和通常所认为的不同的是，语言并不只是简单地反映现实，语言在 具体描述事件的时候也在帮助我们建立对现实的感知。 ——语序的调整。 Good speakers have respect for language and know how it works. Words are the tools of a speaker’s craft. They have special uses, just like the tools of any other profession. As a speaker, you should be aware of the meaning of words and know how to use language accurately, clearly,vividly,and appropriately. 好的演讲者对语言很重视，也知道如何让它发挥更好的效果。词语是演讲者演讲的重要“武器”，具有特殊的用途，这和任何其他的工作技艺没什么两样。作为演讲者，必须知道词语的具体含义，也要懂得如何做到用词准确、清晰、生动、适当。 Using language accurately is as vital to a speaker as using numbers accurately to a accountant. Never use a word unless you are sure of its meaning. If you are not sure, look up the word in the dictionary. As you prepare your speeches, ask yourself constantly, “What do I really want to say? What do I really mean?”Choose words that are precise and accurate. 演讲者准确地使用语言和会计准确使用数字是一样重要的。确定词意后再措词。如果不确定，请先查词典。当你在准备演讲的时候，要不断地问自己：“我到底要说什么？我到底想表达什么意思？”用词一定要精准。 Using language clearly allows listeners to grasp your meaning immediately. You can ensure this [by using familiar words （that are known to the average person and require no specialized background）; by choosing concrete words in preference to more abstract ones, and by eliminating verbal clutter]. 用词清晰可以让听众迅速理解你的意思（抓到你的点）。要做到这一点，就要尽量使用一般人都熟悉的不需要专业知识就能懂的词语；多用具象词汇少用抽象词汇；还有要减少口误。 Using language vividly helps bring your speech to life. One way (to make your speech vivid)|is through imagery，or the creation of word pictures. You can develop imagery by using concrete language, simile, and metaphor. Simile is an explicit comparison between things （that are essentially different yet have something in common）; it always contains the words “like”or “as”. Metaphor is an implicit

研究生英语阅读教程(提高版)课后翻译(带原文)

Lesson 1 1. Yesterday’s terrorism darkened, marked and forever altered the way Americans live their lives. 昨日发生的恐怖主义活动使美国人的生活暗淡无光，在他们的生活中留下了印迹，并永远地改变了他们的生活。 2. “We are going to have to learn what a lot of other countries have gone through: to manage fear at a cultural and national level,” said Charles Figley, a professor of trauma psychology at Florida State University. “We’re getting a lesson in the way fear works.” 佛罗里达州立大学创伤心理学教授查尔斯?费格里说:“我们得学一学其它许多国家曾经经历过的东西，那就是从文化上和在全国范围内来应对恐惧。”他还说:“我们正在体验恐惧是怎样起作用的。” 3. In a country long proud and even boastful of its openness—a country where an ordinary citizen can stroll through the U.S. Capitol unescorted—the terrorist attacks are likely to force Americans to a lot of that. Metal detectors now mark the front door of many government buildings, and security guards are a fixture in the lobby of most large office buildings. 美国是一个一向以开放自豪甚至洋洋得意的国家，在这里，人们可以独自在美国国会大楼中闲庭信步，而现在，恐怖袭击很有可能迫使美国人处处小心，惶惶不可终日。其实我们很大程度上已经是这样了。许多政府大楼的前门装设的金属探测器已然成为一道风景线，大部分的办公大楼里也必备保安。 4. But retaliation carries the risk of setting off a tightening spiral of violence and counterviolence not unlike the Middle East or Northern Ireland. Unlike countries that have had to learn to live with violence,”We are new at this,” said Florida’s Dr. Figley, who heads a project that has trained trauma teams in Yugoslavia.”My fear is we will overreach and make things worse rather than better by retribution, revenge, racism and marginalizing ethnic groups.” 报复有很大的危险，会引发和在中东及北爱尔兰一样的紧张的暴力和反暴力的恶性攀升。与那些不得不在暴力中学习如何生存的国家不同，“我们是新手，”曾在南斯拉夫训练过创伤急救队的项目负责人费格里博士说，“我所担心的是惩罚、报复、种族主义和排斥少数民族的举动会过于偏激，适得其反。” 5. Fear of terrorism is likely to lead Americans to tolerate more government surveillance—such as overhead video cameras at sporting events—than they have to date. “It’s very likely in the wake of today’s events that we’re going to see a greater acceptance on the public’s part—and on the court’s part—to approve certain kinds of police tactics,” said William Stuntz, a Harvard Low School professor. 对于恐怖主义的恐惧会使美国人接受比现在更多的来自政府的监控，例如在运动竞赛场上高架的摄象机。哈佛大学法学院教授威廉姆斯?斯汤资说，“经过目前前这些事件，我们将发现，无论是公众，还是法庭，都会在更大程度上接受某些警察的策略。” Lesson 5 戴维先到一步，事后他气愤地向我发难说当他告诉领班准备和谁一起吃饭时，领班的语气骤然逆转。一瞬间就从“这是个什么人？”变成“这边有请，先生。”当我们赶到时，拍照的人已经在饭店外忙个不停了。戴维开始嘲笑我是伦敦这家高级饭店里的知名人物。这时，我俩向屋内望去并同时看到了我们的偶像。

研究生英语阅读教程翻译8-11

Lesson 8 IV. Translation Put the following into Chinese. 1. Every war has had its songs that whipped up patriotic fervor or, in the case of the Vietnam War that encouraged protest against it. 每场战争都有自己的歌曲来唤起人们的爱国热情或者如在越南战争中鼓励人们反战。 2. The idea is to take a song that people like or that has particular meaning or emotional association for them and use it with new words, hoping that some of the liking, meaning, or emotional associations will transfer to the new ideas being communicated. And it often works. 改词是把一首人们喜爱或者对他们具有特殊意义或感情色彩的歌曲填上新词，希望把这种喜爱、意义或感情色彩带到正在传播的新观念中。通常这种方法很奏效。 3 As a result, a number of community and national groups have applied pressure on stations to keep these songs and performers off the air. These charges also stimulated investigations by the Federal Communications Commission, the regulatory agency charged with overseeing broadcast practices. 结果一些社团和全国性团体向电台或电视台施加压力让他们禁播这些演员的节目。这些指控也促使负责广播业的监管机构联邦通讯委员会开始进行调查。 4. Does it mean a station should permit no language or ideas in a song that it would not permit on the news or in a sports program? Or does it mean the station should recognize that different forms of communication or entertainment, or programs designed for different kinds of audiences, should have different standards concerning language and ideas? 这是否意味着在广播电台或电视台播放的歌曲中不允许出现那些在新闻或体育节目中禁止出现的语言和观念？或者这是否意味着电台或电视台应该承认不同的交流或娱乐形式，或是为不同听众设计的节目，在语言和观念上应该具有不同的标准？ 5. One author has suggested that popular music also serves a "rite of passage" function for young girls. The teenage singing idols may serve as non-threatening substitutes for actual boys until boys' maturation catches up with that of girls and some semblance of easy boy-girl relationships can be established. 一位作者指出流行音乐也成了女孩子们成熟的标志。在同龄男孩子成长为像女孩子那样成熟并能较容易地与女孩子建立朋友关系之前，少年歌星可能会成为不会对女孩子形成威胁的男友的替身。 V. Oral Practice and Discussion 1. How was music used during World War II and during the Vietnam War? 2. Describe peacetime uses of music. 3. List the major effects and functions of music. 4. Identify the basic issues in the FCC regulatory position. 5. What problems do you foresee in the development of record labeling plans? 6. Adaptation of popular or favorite songs is a persuasive tactic. Where is this technique used today? Cite several examples. (Hint: Advertising commercials) 7. If music shapes our perceptions and attitudes, then, should we be forced to listen to music in public places such as restaurants and shopping malls? 8. Are there other effects of music not included in this article?

研究生学术综合英语课文翻译

Unit1如何发表演说斯蒂芬·卢卡斯 1.在人类创造的万物中，语言可能是最卓越的一项创造。通过语言，我们可以分享经验、阐明价值观念、交流思想、传播知识、传承文化。确实，语言对于思想本身至关重要。和流行的信仰不同的是：语言并不是简单地反映事实，而是通过对事件意义的思考来帮助人们感悟现实。 2.优秀的演说者尊重语言并懂得如何驾驭语言。语言是演说者展示才能的工具，对于他们来说，如同其他职业的工具一样,语言也有特殊的功用。作为一名演说者，你应该意识到话语的意义，并懂得如何准确无误地使用语言，使其表达清楚，趣味横生，恰如其分。 3.如同数字对于会计的重要性一样，准确地使用语言对于演说者至关重要。在没有确切知道一个词语的意思之前，千万不要盲目使用。碰到没有把握的词语，一定要查词典追根究底。当你准备演讲之前，一定要不断地问自己：“我究竟想说些什么？我究竟想表达什么样的意思？”因此，对于一篇演讲稿的用词来说，必须准确无误。 4.语言表达清楚无误，听众就能很快抓住你的意思。鉴于此，演说者应该使用那些对于大多数人来说非常熟悉的词语，这些词语不需要任何专业背景就能够理解；演说者应该使用那些表达具体而不是相对抽象的词语；并且千万不要乱堆砌辞藻，哗众取宠。 5.准确生动地使用语言能够使你的演说贴近生活。有一种方法可以使你的语言更加生动形象，那就是通过展开联想或创造语言图示。通过使用表达具体的词语、明喻或者暗喻等手法可以展开想象。明喻是对事物不同之处的比较，不过有些是相同的：它们总是包含“像……一样”或者“如同……一样”这样的连词。暗喻是一种隐性的比喻，它能够把两个形式不同但是有一些相通之处的事物联系在一起，暗喻不包含“像……一样”或者“如同……一样”这样的连词。 6.另一种让你的演说生动形象的方法是注重语言的节奏感。有四种修辞格可以让你的语言富有节奏感：排比、重复、头韵和对比。排比是将一组或一系列具有相似结构的词语、短语或者句子排列在一起；重复是在一系列短句或者长句的开头或者结尾使用相同的一句话或者一组词语；头韵是指邻近或者相邻的几个句子中的首个词语的辅音字母相同；对比是将一些意思相反的词语或者句子并列在一起，通常使用排比结构。 7.恰当地使用语言是指语言的运用要符合特定的场合、特定的观众和特定的主题。同时，恰当地使用语言还意味着演说者要有自己的语言风格，而不是模仿他人的口吻。如果演说者的语言在各个方面都能够做到恰如其分，那么这篇演说成功的机率就会大大提高。 8.优秀的演说并不是空穴来风、缺乏论据的决断。演说者必须找到强有力的论据来支持其观点。实际上，熟练地使用论据经常是区别一篇优秀演说词和一篇空洞演说词的关键所在。一般来说，通常有三种论据材料：事例、统计数据和证词。 9.在演说过程中，你可以使用一些简明扼要的例子——比如过去发生的一个很具体的事件——有时候，你可以罗列好几个简明的例子，借此增强听众的印象。扩展性的例子——描述、