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研究生考试英语试题及答案

研究生考试英语试题及答案
研究生考试英语试题及答案

吉林财经大学2018年第一学期研究生期末考试试题及答案

一、阅读理解

A

A new look at an asteroid orbiting the sun shows it could possibly smash into the Earth with tremendous force. But experts say the potential impact is still 872 years away, time enough for the speeding space rock to alter its course.

Named 1950DA, the asteroid--1 kilometer wide--is the most threatening to the Earth of all of the known large asteroids, but the odds are only adout one in 300 that it would impact the planet, researchers said. "One in 300 is pretty long odds," said Jon D. Giorgini, a scientist in Califonia. "I'm not personally going to worry about it. It is so far in the future that lots of things could change." There are approximately 1,000 asteroids bigger than a kilometer that can pass near the Earth in their orbit of the sun. About 580 have been found and their orbits plotted. Of these, only 1950DA represents a possible threat. Scientists continue an effort to identify all the other large asteroids that pass near the Earth, and it is their great hope that they don't find any that are greater threats. If 1950DA did hit the Earth, said Giorgini, it would have planet-wide effects, setting off fires, changing the weather and perhaps creating immense tidal waves. But it would not be a planet killer like the asteroid thought to have snuffed out the dinosaure some 65 millions years ago.

Asteroid 1950DA was first discovered in 1950, but then not noted in astronomy logs again for decades. It was rediscovered in the year 2000 and in March 2001 whizzed within about 77 million miles of Earth, giving astronomers an opportunity to gather visual and radar readings. From that, the astronomers projected the orbital path 1950DA would take on its next 15 near passes of the Earth--over a period covering nearly nine centuries. For the 15th near pass, on March 16,2880, the analysis showed it was mathematically possible, though unlikely, that the asteroid could hit the Earth.

He said the highest probability is that the asteroid in 2880 will miss the Earth by about 290, 000 kilometers--a distance closer than the 370, 000-kilometer orbit of the Moon around the Earth. 21.Talking about asteroids, the author tells us that ______.

A.nothing can alter the course of an asteroid in its orbit of the sun

B.only about one in 300 asteroids near the sun would hit the Earth

C.scientist have managed to identify all the asteroids orbiting the sun

D.there is no immediate threat to the Earth from an asteroid

22.We can infer from the passage that __________________________.

A larger asteroids are more likely to smash into the Earth

B an asteroid will probably just miss the Earth in 2880

C asteroids will eventually destroy everything on Earth

D no asteroid was noted in astronomy logs before 1950

23. Judging from the context, the word \________________________________.

A kept turning around

B went into and out of its orbit quickly

C moved very fast

D exploded all the while

24. According to the passage, which of the following statements is true?

A Scientists have managed to know everything about asteroid 1950 DA.

B Many people seem to be worried about the predicted asteroid smash.

C Scientists are still quite optimistic about man's future.

D The Earth is faced with frequent threats from space.

25. The best title for the passage is _____________________________.

A Possible Asteroid Smash in 2880

B New Discoveries about 1950 DA

C Asteroids in the Solar System

D Earth -- an Unsafe Place for Life

B

Did you know that all human beings have a "comfort zone" regulating the distance they stand from someone when they talk?This distance varies in interesting ways among people of different cultures.

Greeks, some of the Eastern Mediterraneen, and many of those from South America normally stand quite close together when they talk, often moving their faces even closer as they warm up in a conversation. North Americans find this awkward and often back away a few inches. Studies have found that they tend to feel most comfortable at about 21 inches apart. In much of Asia and Mrica, there's even more space between two speakers in conversation. This greater space subtly lends an air of dignity and respect. This matter of space is nearly always unconscious, but it is interesting to observe.

This difference applies also to the closeness with which people sit together, the extent to which they lean over one another in conversation, how they move as they argue or make an emphatic (强调的) point. In the United States, for example, people try to keep their bodies apart even in a crowded elevator, in Paris they take it as it comes!

Although North Americans have a relatively wide" comfort zone" for talking, they communicate a great deal with their hands--not only with gesture but also with touch. They put a sympathetic hand on a person' s shoulder to demonstrate warmth of feeling, or an arm around him in sympathy; they pat an arm in reassurance(放心)or stroke a child's head in fondness; they readily take someone's arm to help him across a street or direct him along an unfamiliar mute. To many people -- especially those from Asia or the Moslem(穆斯林) countries--such bodily contact is unwelcome, especially if done with the left hand. The left hand carries no special significance in the U. S. Many Americans are simple left and use that hand more.

26.In terms of bodily distance, North Americans ______.

A.are the same to South Americans

B.stand even closer than Greeks

C.feel embarrassed when too close

D.stand nearer during a conversation

27.For Asians, the comfort zone _______.

A.is deliberately determined

B.measures 21 inches

C.varies according to status

D.implies esteem

28.It can be inferred from the passage that in a crowded elevator, a Frenchman ______.

A.would behave in the same way as an American would

B.would make no particular effort to distance himself

C.would be afraid of bodily contact

D.would do his best to leave

29.When Americans tell a joke, they often _______.

A.pat people on the head

B.give people a hug

C.dig people in the ribs

D.touch people on the arm

30.The passage mainly concerns ________.

A.distance and bodily contact

B.body language

C.cultural differences between the East and the West

D.hand signals

C

One day, when I was on my way to my high school, another young man who was walking past me decided to show off in front of his friends and show them how “manly”he really was. Without saying a word, he walked up to me and began punching me. Once I began fighting back, he pulled out a gun and pointed it straight at me. After seeing this, I ran as fast as I could towards my school, hearing the group of boys laughing badly behind me. While most people hold the belief that inner-city schools can only hinder the learning process, I would argue that these schools provide experiences which enrich one’s education simply because of their location (位置) in the city.

To clarify this point, I must first describe the ways in which Saint Ignatius High School is different from the typical inner-city school. This private, Catholic (天主教的) institution consists mostly of white students who come from wealthy families. Although Saint Ignatius is in the city, it also gives its students one of the best education in the state.

Society usually tends to focus on the negative side of inner-city schools. Many people like to stereotype (模式化) these schools which, while these general statements may be true in some cases, tend to be worse most of the time.

Take Mrs. Borroni, my Spanish teacher, for example. She would often take time out of her class to tell her students about the numerous activities after class with which we should get involved. She loved her job so much that she stayed after school every day to moderate activities such as

Amnesty International and the Spanish Club. Her students, including me, joined all of the clubs which she moderated just because she made them so interesting. Because of Mrs. Borroni, I got heavily involved in the school's activities and learned a lot in the process.

31. The author's argument that inner-city schools "provide experiences which enrich one's education simply because of their location in the city" is based on ________.

A. consensus opinion

B. his personal experience

C. a film he saw

D. a story he read in a book

32. Saint Ignatius High School differs from the typical inner-city school in all the following except __________________.

A. minority students

B. poor students

C. location in a city

D. inferior education system

33. Many people tend to speak more of __________________.

A. the negative sides of inner-city school

B. teachers' lack of love for teaching at St. Ignuatius

C. students' lack of love for learning at St. Ignuatius

D. daily fights at St. Ignatius

34.All the following describes Mrs. Borroni except _______________.

A. hard-working

B. considerate

C. responsible

D. indifferent

35. It seems that the author's attitude toward inner-city school is _________________.

A. optimistic

B. defensive

C. critical

D. Bitter

D

In 1950, a young man would have found it much easier than it is today to get and keep a job in the auto industry. And in that year die average autoworker could meet monthly mortgage (抵押贷款) payments on an average home with just 13.4 percent of his take-home pay. Today a similar mortgage would claim more than twice that share of his monthly earnings.

Other members of the autoworker's family, however might be less inclined to tried the present for the past. His retired parents would certainly have had less economic, security back then. Throughout much of the 1960s, more than a quarter of men and women and women age 65 and older lived below the poverty level, compared to less than 10 percent in 2010.

In most states, his wife could not have taken out a loan or a card in her own name. In 42 states, a homemaker had no legal claim on the earnings of her husband. And nowhere did a wife have

legal protection against family violence.

Most black workers would not want to return to a time when, on average they earned 40 percent less than their white counterparts (职位相当的人), white racially restrictive agreements largely prevented them from buying into the suburban neighborhoods being built for white working-class families.

Today, new problems have emerged in the process of resolving old ones, but the solution is not to go back to the past. Some people may long for an era when divorce was still hard to come by. The spread of no -fault divorce has reduced the bargaining power of whichever spouse is more interested in continuing the relationship. And the breakup of such marriages has caused pain for many families.

The growing diversity of family life comes with new possibilities as well as new challenges. According to a recent poll, more than 80 percent of Americans believe that their current family is as close as the one in which they grew up, or closer. Finding ways to improve the life of the remaining 20 percent seems more realistic than trying to restore an imaginary golden age.

36. What do we learn about American autoworkers in 1950?

A) They had less job security than they do today.

B) It was not too difficult for them to buy a house.

C) Their earnings were worth twice as much as today.

D) They were better off than workers in other industries.

37. What does the author about retired people today?

A) They invariably long to return to the golden past.

B) They do not depend so much on social welfare.

C) They feel more secure economically than in the past.

D) They are usually unwilling to live with their children.

38. Why couldn't black workers buy a house in a white suburban neighborhood?

A) They lacked the means of transportation.

B) They were subjected to racial inequality.

C) They were afraid to break the law.

D) They were too poor to afford it.

39. What is the result of no-fault divorce?

A) Divorce is easier to obtain.

B) Domestic violence is lessened.

C) It causes little pain to either side.

D) It contributes to social unrest.

40. What does the author suggest society do?

A) Get prepared to face any new challenges.

B) Try to better the current social security.

C) Narrow the gap between blacks and whites.

D) Improve the lives of families with problems.

二、完形填空

When he got the call that his son was ill in California and not expected to live for long, Bill didn't k now [how] (41) he was going to get the money for his wife and himself to make

the trip. Bill had w orked as a truck driver his entire life, but he never managed to have any [savings] (42).

So with [embarrassment] (43) Bill walked the mile to the filling station (加油站) and told the owner , "My son is really sick and I've got no cash. Can you trust (赊账给) me for the phone call to California?"

"Pick up the [phone] (44) and talk as long as you need to," was the answer. As he started to dial (拨电话号码), he was [interrupted] (45) by a stranger, jumping down from the cab (驾驶室) of a truck and asking, "Aren't you Bill Beasley? Your son was one of my best friends when we were growing up together. When I went off to college, I lost [touch] (46)with him. Heard you say h e's sick?"

After the call Bill was told that that truck driver had paid for it and left him an [envelope] (47). H e opened it and pulled out two pieces of paper. One read, "You were the first truck driver my dad trusted enough to let me go along with." The second one was a [signed] (48) check with an attache d [message] (49): "Fill out the amount [needed] (50) for you and your wife to make the trip. Merry Christmas!"

当他打电话,他的儿子在加利福尼亚生病了,不会长久,比尔不知道[如何](41)他要为他的妻子把钱和自己去旅行。比尔曾经当过卡车司机,他的整个生命,但他从未有任何[储蓄] (42)。

所以[尴尬](43)比尔走了一英里的加油站(加油站)告诉店主,“我的儿子真的病了,我没有

现金。你能相信(赊账给)我打电话到加利福尼亚吗?”

“拿起[电话](44),只要你需要,就说:”。他开始拨号(拨电话号码),他是[中断](45)被一个陌生人,跳跃从出租车上下来(驾驶室)一辆卡车,问,“你不是比尔比斯利吗?你儿子在我们一起成长的时候是我最好的朋友之一。当我上大学时,我和他失去了联系(46)。听你说他病了?”

在比尔打电话说,卡车司机已经付了,留下他一个[信封](47)。他打开它,拿出2张纸。一看,“你是第一个卡车司机,我爸爸相信得足以让我一起去。”第二个是[签署](48)检查附[信

息](49):“填写[需要](50)为你和你的妻子,使旅行。圣诞快乐!”

三、英译汉and汉译英

51. Q:The fact that attitudes toward self-driving cars appear to be so steady across generations suggests how transformative the shift to driverless cars could be. Not everyone wants a driverless car now—and no one can get one yet—but among those who are open to them, every age group is similarly engaged.

A:几代人对自动驾驶汽车的态度似乎如此稳定,这一事实表明,向无人驾驶汽车的转变可能会带来多大的变革。现在并不是每个人都想要无人驾驶汽车——也没有人能得到——但在那些对无人驾驶汽车持开放态度的人当中,每个年龄组的人都在参与其中。

52. Q:Childcare is a carefully regulated industry. States lay down rules about how many children each employee is allowed to watch over, the space care centers need per child,

and other minute details. And the stricter the regulations, the higher the costs. If it has to hire a caregiver for every two children, it can't really achieve any economies of scale on labor to save money when other expenses go up. In Massachusetts, where childcare centers must hire one teacher for every three infants, the price of care averaged more than $16,000 per year.

A:托儿是一个受到严格监管的行业。各州制定了规定,规定每个雇员可以照看多少孩子,每个孩子需要多少空间护理中心,以及其他细节。监管越严格,成本就越高。如果要为每两个孩子雇佣一名看护人,当其他费用增加时,它就不能真正实现劳动力规模经济来节省开支。在马萨诸塞州,托儿中心必须为每三个婴儿聘请一名教师,每年的平均费用超过1.6万美元。

53. Q:Across the rich world, well-educated people increasingly work longer than the

less-skilled. Some 65% of American men aged 62-74 with a professional degree are in the workforce, compared with 32% of men with only a high-school certificate. This gap is part of a deepening divide between the well-educated well-off and the unskilled poor.

A:在富裕国家,受过良好教育的人比技能较差的人工作的时间越来越长。在62岁至74岁之间,拥有专业学位的美国男性中,约65%的人在工作,而只有高中文凭的男性中这一比例为32%。这种差距是受过良好教育的富人和缺乏技能的穷人之间日益加深的鸿沟的一部分。

54. Q:在美国,不少人对乡村生活怀有浪漫的情感。许多居住在城镇的人梦想着自己办个农场,梦想着靠土地为生。很少有人真去把梦想变为现实。或许这也没有什么不好,因为农耕生活远非轻松自在。

A:In America many people have a romantic idea of life in the countryside. Many living in towns dream of starting up their own farm, of living off the land. Few get round to putting their dreams into practice. This is perhaps just as well, as the life of a farmer is far from easy.

55. Q:和远方的朋友保持联系不是一件容易的事。对我来说,情形就是这样。

离开旧街区和那里的朋友们已经有几年了。我一直打算给他们写信,可是总有这样那样的事儿,似乎就是抽不出空。但是我一直牵挂着他们,我想我今后一定会努力与他们保持通信联系的。

A:Contact is not easy to keep and friends from afar. For me, such is the case.

和远方的朋友保持联系不是一件容易的事。对我来说,情形就是这样。

Leave the old neighborhood friends and there have been a few years.

离开旧街区和那里的朋友们已经有几年了。

I've been meaning to write to them, but there is always this kind of thing, it seems that is not pumping air. But I always cared about them, I think I will strive to maintain a

correspondence with them in the future.

。我一直打算给他们写信,可是总有这样那样的事儿,似乎就是抽不出空。但是我一直牵挂着他们,我想我今后一定会努力与他们保持通信联系的。

四、作文

1、城市化的优势

2、城市化的劣势

3、你对城市化的总体看法

范文:we see a newly emerging community: there are supermarkets, schools, banks and hospitals. A resident tells us, “Eight years ago it was still the countryside.”The history of reform and openingup is the history of rapid economic development; it is also the history of largescale urbanization of our nation. I firmly believe that the advantages of urbanization are many. First, when more and more people flood into cities, the city is often becoming bigger and bigger and many people move out of the downtown area and into the suburbs. This trend of urban construction is beneficial to future city development as a whole. Second, it provides more development opportunities for big cities. With more and more people coming to the city, urban development is experiencing a new round of leaping forward. Urbanization may also bring a series of unfavorable consequences. First, the farmland in the

country is shrinking. Second, sometimes, the rural land, rivers and air are polluted. When more and more new factories are set up, the surrounding environment is likely to decay. In my mind, it is not necessarily the result. Finally, the young people who still practice farming are becoming fewer and fewer. Some of them go to big cities to pursue a better life. Some of them stay at home, but begin to do business or work in local factories. All in all, urbanization brings more benefits than problems. The present society is experiencing great changes—what we should be sure is that we strike a balance between economical development and environmental protection.

2017年考研英语考试真题

2017年考研英语二真题 Section I Use of English Directions: Read the following text. Choose the best word (s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points) People have speculated for centuries about a future without work.Today is no different,with academics,writers,and activists once again 1 that technology is replacing human workers. Some imagine that the coming work-free world will be defined by 2 .:A few wealthy people will own all the capital,and the masses will struggle in an impoverished wasteland.. A different and not mutually exclusive 3 holds that the future will be a wasteland of a different sort,one 4 by purposelessness:Without jobs to give their lives 5 ,people will simply become lazy and depressed. 6 ,t oday’s unem ployed don’t seem to be having a great time. One Gallup poll found that 20 percent of Americans who have been unemployed for at least a year report having depression,double the rate for 7 Americans. Also,some research suggests that the 8 for rising rates of mortality,mental-health problems,and addicting 9 poorly-educated,middle-aged people is a shortage of well-paid jobs. Perhaps this is why many 10 the agonizing dullness of a jobless future. But it doesn’t 11 follow from findings like these that a world without work would be filled with unease. Such visions are based on the 12 of being unemployed in a society built on the concept of employment. In the 13 of work,a society designed with other ends in mind could 14 strikingly different circumstances for the future of labor and leisure. Today,the 15 of work may be a bit overblown. “Many jobs are boring,degrading,unhealthy,and a waste of human potential,” says John Danaher,a lecturer at the National University of Ireland in Galway. These days,because leisure time is relatively 16 for most workers,people use their free time to counterbalance the intellectual and emotional 17 of their jobs. “When I come home from a hard day’s work,I often feel 18 ,” Danaher says,adding,“In a world in which I don’t have to work,I might feel rather different”—perhaps different enough to throw himself 19 a hobby or a passion project with the intensity usually reserved for 20 matters. 1. [A] boasting [B] denying [C] warning [D] ensuring 2. [A] inequality [B] instability [C] unreliability [D] uncertainty 3. [A] policy [B]guideline [C] resolution [D] prediction 4. [A] characterized [B]divided [C] balanced [D]measured 5. [A] wisdom [B] meaning [C] glory [D] freedom 6. [A] Instead [B] Indeed [C] Thus [D] Nevertheless 7. [A] rich [B] urban [C]working [D] educated 8. [A] explanation [B] requirement [C] compensation [D] substitute 9. [A] under [B] beyond [C] alongside [D] among 10. [A] leave behind [B] make up [C] worry about [D] set aside 11. [A] statistically [B] occasionally [C] necessarily [D] economically 12. [A] chances [B] downsides [C] benefits [D] principles 13. [A] absence [B] height [C] face [D] course 14. [A] disturb [B] restore [C] exclude [D] yield 15. [A] model [B] practice [C] virtue [D] hardship 16. [A] tricky [B] lengthy [C] mysterious [D] scarce 17. [A] demands [B] standards [C] qualities [D] threats 18. [A] ignored [B] tired [C] confused [D] starved 19. [A] off [B] against [C] behind [D] into 20. [A] technological [B] professional [C] educational [D] interpersonal

全国在职研究生考试英语二卷

二卷模拟答案 Section A Directions:Translate the following passage into Chinese. Write your translation on the ANSWER SHEET. Discoveries in science and technology are thought by many to come in blinding flashes or as the result of dramatic accidents: Sir Isaac Newton noticed the falling apple in his garden and came forth with the gravitation law. This notion is obviously not true. Sir Alexander Fleming did not, as legend would have it, look at the mold on a piece of cheese and get the idea for penicillin there and then. In fact, he had experimented with antibacterial substances for nine years before he made his discovery. Inventions and innovations almost always come out of laborious trial and error. Innovation, as well as inventions, is like soccer; even the best players miss the goal and have their shots blocked much more frequently than they score. Section B Directions:Translate the following passage into English. Write your translation on the ANSWER SHEET. 自然界开始了一次新的实验。人类不再只是能适应某一特定的环境,而是获得了能适应 任何环境的能力。他们分散到世界各地,在迁移中不断变化,直到成为在地球上分布最广的 物种。人类在身体和文化方面都适应于他们迁入的新环境。居住在赤道附近的人为了在强烈 日光下保护自己,渐渐地有了黑色皮肤。迁移到寒冷地带的人为了利用阳光合成维生素D, 渐渐地有了较为白皙的皮肤。住在寒冷而干燥地区的人们长得矮胖,以便保存热量;住在干 燥而炎热地区的人们长得高瘦,以便使热量容易散发。 答案: Section A 很多人认为科技发现是灵光一闪,或戏剧化事件的产物:艾萨克·牛顿爵士在花园中注意到了苹果落地,从而发现了万有引力定律。很显然,这一观点并不正确。弗莱明爵士并不如传闻所言那样,看到一片奶酪上的霉菌,在当时当地就想到(发明)了抗生素盘尼西林。事实上,他做了九年之久的抗细菌物质的实验,终于才有了他的发现。发现和革新总是来自于勤勉的“试误”实验。革新和发明就像是足球赛,即使是最好的选手也会射不进球,他们射门受阻的次数远远大于射门得分的次数。 Section B Nature began a new experiment. Instead of adapting to a specific environment, man has the capacity to adapt himself to any specific environment. They spread throughout the globe, changing as they moved, until they became the most widely distributed species on the earth. Man adapted physically as well as culturally to the new surroundings into which he moved. People who lived near equator developed dark skin to protect themselves from strong sunlight; people who moved to colder climates developed light skin to take advantage of the sunlight for the synthesis of vitamin D; people in cold dry climates became stocky to conserve heat. People in hot dry climates tended to become tall and thin to dissipate heat.

研究生英语考试试卷

General English Qualifying Test for Non-English Major Graduate Students 2008 (A 卷) ******************************考试注意事项*************************** 一.本考试由两部分组成:试卷一(Paper One)包括听力理解、词汇与结构、阅读理解三部分,共70题,按顺序统一编号;试卷二(Paper Two)包括改错、写作。 二.试卷一的答案请按要求在答题卡上填涂,否则无效。试卷二的改错、写作部分请直接在试卷二上答题. Paper One Part I Listening Comprehension (20 points) Section A Directions: In this section, you will hear 10 short conversations. At the end of each conversation, a question will be asked about what was said. Both the conversation and the question will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A., B., C. and D., and decide which is the best answer. Then mark the corresponding letter on the Answer Sheet with a single line through the center. Example: You will hear: You will read: A. At the office. B. In the waiting room. C. At the airport. D. In a restaurant. From the conversation we know that the two were talking about some work they had to finish in the evening. This is most likely to have taken place at the office. Therefore, A. "At the office" is the best answer. You should choose [A] on the Answer Sheet and mark it with a single line through the center. 1. A. The weather has been warm lately. B. The furnace has broken down. C. The building’s heating system dries the air. D. The woman should put medicine on her lips. 2. A. A furnished house. B. A recent book. C. A refinished cellar. D. A new record. 3. A. They need to turn up ahead. B. She doesn’t know where State Street is. C. There was no left turn at the last intersection. D. The man missed the turn.

2017年在职研究生考研英语二真题及答案解析

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A. some modern women prefer a life of individual freedom. B. the family is no longer the basic unit of society in present-day Europe. C. some professional people have too much work to do to feel lonely. D. Most Europeans conceive living a single life as unacceptable. 5.What is the author’s purpose in writing the passage? A. To review the impact of women becoming high earners. B. To contemplate the philosophy underlying individualism. C. To examine the trend of young people living alone. D. To stress the rebuilding of personal relationships. Passage Two American dramas and sitcoms would have been candidates for prime time several years ago. But those programs -though some remain popular -increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times. The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was. “There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events. Unlike in the United States, commercial broadcasting in most regions of the world -including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV -is a relatively recent development. A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels. Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce. The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies. “The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. Mr. Sloan estimates that over the last decade, the price of American programs has increased fivefold even as the international ratings for these shows have declined. American broadcasters are still the biggest buyers of American-made television shows, accounting for 90% of the $25 billion in 2001 sales. But international sales which totaled $2.5 billion last year often make the difference between a profit and a loss on show. As the pace of foreign sales slows -the market is now growing at 5% a year, down from the double-digit growth of the 1990’s -studio executives are rethinking production costs. 6. Which of the following best characterizes the image embodied in American shows? A. Self-contradictory B. Prejudice-free C. Culture-loaded D. Audience-targeted 7. The intervention of governments in the 1980’s resulted in __________ . A. the patenting of domination shows and movies B. the emergence of new commercial networks C. the promotion of cable and satellite pay-television D. the intense competition coming from the outside 8. The phrase “on a shoestring” (Para. 6) most probably means __________. A. in need of capital B. after a fashion C. on second thoughts D. in the interests of themselves 9. The main reason why American dramas and sitcoms are driven out of prime time is that ____. A. they lose competitiveness B. they are not market-oriented C. they are too much priced D. they fall short of audience expectations 10. American studio producers will give thought to production costs __________. A. if they have no access to popular shows B. because their endeavors come to no avail C. since bidding wars are no longer fierce D. as international sales pace slows down Passage Three How shops can exploit people's herd mentality to increase sales 1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is,how ants,bees or any social animal,including humans,behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour in Rome,Zeeshan-ul-hassan Usmani,a computer scientist from the Florida Institute of Technology,described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance,by placing everyday items such as milk and eggs at the back of the store,forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes,also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information,and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.

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