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英语专升本综合教程unit5教案

英语专升本综合教程unit5教案
英语专升本综合教程unit5教案

Unit Five Following Fashion

Teaching Objective

1. Teach Ss some useful words about fashion and guide them in talking about fashion. Through teacher-student interactive class-activities, develop Ss’ability to express correctly the style and trend in the fashion world.

2. Help Ss well understand the two texts and learn to use the important words,phrases and sentence patterns in this unit and complete the text-related exercises correctly.

3. Teach Ss how to write English Ads, and ask them to pay attention to the differences between Chinese Ads and English Ads so that they may not make mistakes in writing English Ads.

4. Help Ss review English word formation (suffixes: -ence / -ance / -ancy / ency) and English grammar (adverbial clauses).

Section A Listening and Speaking

Listening Comprehension

Part 1

Who designed these fashionable goods

Part 2

Who is Coco Chanel

Part 3

The story of Coco Chanel.

Part 4

A fashion show.

Part 5

The meaning of “couturier” in the fashion world.

Speaking Practice

Sample 1

M: H ow beautiful are the suits you’re wearing!

W: Yeah. They were designed by Coco Chanel, and I’m very happy to have

this chance to show them to my audience.

Section B Text Learning

Text Coco Chanel

Background Information

Coco Chanel was born on August 19, 1883 in Saumur, France. Her father was a stallholder and her mother a laundry woman. Her mother died of tuberculosis when she was 12. She was sent to an orphanage for the next 6 years. While in the orphanage the nuns taught her to be a seamstress. When she spent time with relatives they taught her to sew more beautiful things. This started her love for design career. When she left the orphanage she wanted to be a singer. She picked up her nickname “Coco”from the clubs she sung in. “Coco”is short for “Coquette” (kept woman).

She failed to get work as a singer. She met Etienne Balsan and became his mistress. He gave her diamonds, dresses and pearls to show his affection. She worked at a tailoring shop during the day while she was with Balsan. She soon left him and took over his apartment. She had an affair with one of Balsan’s friends, Captin Aruther Edward “boy”Capel. He financed Chanel’s first shops. His style inspired her to create her own look.

In 1910 she became a licensed moodiest and opened a boutique named Chanel Modes. In 1913 she opened another boutique in Deauville where she introduced clothing. In 1915 she again opened another Boutique called Chanel-Biarritz. By 1919 she was a recognized couturiere. In 1922 she introduced her first perfume Chanel No.

5. It became and stayed popular since its birth.During 1925 she met Vera Bate Lombardi. She became Chanel & apos; liaison to a number of royal European families. In 1939 Chanel closed all her shops because it was to her, not a time for fashion, because of the war. She became involved with the Nazi party and in return was arrested, but all charges were dropped. Returning in 1954, she came back to the fashion world. Most of her new collection was not popular. She introduced Pea Jackets and bell bottom pants for women. She was still working until she died in 1971.

Language Point

1. There is no question in the fashion world that the most significant designer of the 20th century world is Coco Chanel.

fashion n. the state of being popular 流行式样;时装;时尚;方式

. Jeans are still in fashion.

牛仔裤仍然流行。

Some styles never go out of fashion.

有些式样永远不会过时。

significant a. large or important enough to have an effect or to be noticed 重要的;暗示的;有含义的

. There are no significant differences between the two groups of students.

这两组学生没有明显不同。

It is significant that girls generally do better in examinations than boys.

很明显,女生的考试成绩一般比男生好。

2. As her business grew she became a dressmaker and created her own style in clothing. grow n. 1) to increase in size, number, strength or quality 扩大;增加;增强

. The company profits grew by 5% last year.

去年公司的利润增加了5%。

The family has grown in size recently.

这家人最近添丁进口了。

2) link-verb. to begin to have a particular quality or feeling over a period of time逐渐变得;逐渐成为

. As time went on, he grew more and more impatient.

时间长了,他越来越没有耐心。

The skies grew dark and it began to rain.

天渐渐黑了,又下起雨来。

create v. 1)to make sth. happen or exist 创造;创作

. Scientists disagree about how the universe was created.

科学家对宇宙是怎样形成的有分歧。

Try this new dish created by our head chef.

尝一下这道新菜吧,是我们厨师长的首创。

2)to produce a particular feeling or impression 造成,引起

. The announcement only succeeded in creating confusion.

那通告反而引起混乱。

They’ve painted it red to create a feeling of warmth.

他们把它刷成红色造成一种温暖的感觉。

style n. 1) the particular way in which sth. is done 方式,作风

. I like your style.

我喜欢你做事的方式。

Caution was not her style.

她不是那种谨小慎微的人。

2) a particular design of sth, especially clothes 样式;款式

. Have you thought about having your hair in a shorter style

你有没有想过留短发

We stock a wide variety of styles and sizes.

我们有各种款式尺码的货物。

3. The Chanel style has everything to do with elegance, comfort, ease and practicality. elegance n. 文雅;优美

. She dresses with casual elegance.

她穿着随意又不失雅致。

His writing combines elegance and wit.

他的文章典雅又有风趣。

ease 1)n. 不费劲

. He passed the exam with ease.

他轻易地通过了考试。

This computer is popular for its good design and ease of use.

这种计算机因设计灵巧、使用简便而倍受欢迎。

2) n. the state of feeling relaxed or comfortable without worries, problems or pain 舒适

. In his retirement, he lived a life of ease.

他退休后过着悠闲舒适的生活。

practicality n. the quality of being suitable, or likely to be successful 可行性;适用性

. I have doubts about the practicality of their proposal.

我怀疑他们的建议是否行得通。

4. Among her design innovations, all trademarks were the use of jersey, and imitation jewelry,consisting of pearl ropes and colored crystal hanging around her neck.innovation n. 1) the introduction of new things, ideas or ways of doing sth. 创造,创新;改革

. The company is very interested in product design and innovation.

这家公司非常关注产品的设计和创新。

He lived in an age of technological innovation.

他生活在一个技术革新的时代。

2)n. 新方法

. recent innovations in steel-making technology

新近的炼钢技术革新

fake a. 1)not genuine假的

. fake designer clothing 山寨版名牌

a fake American accent 伪装的美国口音

2)made to look like sth. else: 冒充的;伪造

. a Jean Paul Gaultier jacket in fake fur 人造毛皮短上衣

Don’t go out in the sun—get a fake tan from a bottle.

别顶着太阳出去了,擦点棕褐色油装作被太阳晒黑就行啦。

consist v. 1)consist in sth. (formal): to have sth. as the main or only part or feature 存在于

. The beauty of the city consists in its magnificent buildings.

这座城市的美就在于它那些宏伟的建筑。

True education does not consist in simply teaching facts.

真正的教育并不在于简单地讲授事实。

2)consist of sth.: to be formed from the things or people mentioned 由……组成

. The committee consists of ten members.

委员会由10人组成。

Most of the fieldwork consisted of making tape recordings.

现场工作多半为进行磁带录音。

5. This color had been in favor (except for mourning) since 15th century Spain.

favor n. 1)a thing that you do to help sb. 帮助;好事;恩惠

. Could you do me a favor and pick up Sam from school today

今天你能帮我一个忙,去学校接萨姆吗

I’m going as a favor to Ann, not because I want to.

我其实不想去,是给安一个面子。

2)approval or support for sb./sth. 赞同;支持

. The programme has lost favor with viewers recently.

近来这个节目已不受观众欢迎。

It seems Tim is back in favor with the boss.

看来蒂姆又赢得了老板的好感。

6. “Vogue”predicted it would not only be the dress of the decade, but for the first time, used the word “ford” in describing it.

predict v. to say that sth. will happen in the future 预言;预告;预报

. Nobody could predict the outcome.

谁也无法预料结果如何。

It was predicted that inflation would continue to fall.

据预报,通货膨胀率将继续下降。

describe v. 1)to say what sb./sth. is like 描述;形容

. Can you describe him to me

你能向我描述一下他的样子么

Several people described seeing strange lights in the sky.

好几个人都说看到了天上的异光。

2)to make a movement which has a particular shape 做……运动

. The shark described a circle around the shoal of fish.

这条鲨鱼围绕着鱼群游动。

The road describes a long loop around the town.

这条路是绕城的。

7. ... she dared to wear pants—copied somewhat after a sailor’s...

dare v. 1) to be brave enough to do sth. 敢于;胆敢

. She said it as loudly as she dared.

她壮着胆子大声说了出来。

He didn’t dare (to) say what he thought.

他不敢说出他所想的。

2) to persuade sb. to do sth. dangerous, difficult or embarrassing 激某人做某事

. Go on! Take it! I dare you.

来呀!接受吧!我谅你也不敢!

Some of the older boys had dared him to do it.

几个大男孩激他,问他敢不敢干这事。

copy v. 1) to make sth. that is exactly like sth. else 复制;复印;伪造;临摹

. They copied the designs from those on Greek vases.

他们临摹希腊花瓶上的图案。

Everything in the computer’s memory can be copied onto diskettes.

计算机内存里所有资料都可以复制到磁盘上。

2)to write sth. exactly as it is written somewhere else 抄写;誊写

. She copied the phone number into her address book.

她把那个电话号码抄写在号码本上。

I copied out several poems.

我抄录了几首诗。

8. But perhaps her most enduring legacy is the Chanel suit—a simple, copped jacket usually bound with braids, soutache, or ribbons, ....

endure v. to experience and deal with sth. that is painful or unpleasant 忍耐;忍受

. They had to endure a long wait before the case came to trial.

在此案审理前他们只能忍受长时间的等待。

The pain was almost too great to endure.

痛苦得难以忍受。

endurable a. 持续的;持久的

. I felt that life was no longer endurable.

我感到生活再也无法忍受。

bind v. 1)to tie sb./sth. with rope, string, etc. 捆绑;系

. She was bound to a chair.

她被捆在一把椅子上。

They bound his hands together.

他们把他的双手绑在一起。

2)to sew the edge of sth. to decorate it or to make it stronger 给……镶边;缝边

. The blankets were bound with satin.

那些毯子是用缎子包边的。

9. This style was fresh and new in 1925 as it is in the late 1990s, ....

fresh a. 1)recently produced or picked 新鲜的;新产的;刚产的

. Is this milk fresh

这牛奶新鲜吗

Our chefs use only the freshest produce available.

我们的厨师只用现有最新鲜的农产品。

2)新近出现的

. Let me write it down while it’s still fresh in my mind.

趁我还没忘,我得把它写下来。

fresh tracks in the snow

雪地上的新脚印

3)new or different in a way that adds to or replaces sth. 新的;不同的. I think it’s time we tried a fresh approach.

我认为是尝试新方法的时候了。

This is the opportunity he needs to make a fresh start.

这正是他所需要的重整旗鼓的机会。

10. It is hard to believe that a seventy-one year old woman could reconquer the tough fashion world, but such was the case.

tough a. 1)having or causing problems or difficulties 艰苦的;艰难的;棘手的

. It was a tough decision to make.

那是个很难做出的决定。

He faces the toughest test of his leadership so far.

他面临迄今为止对自己的领导工作最严峻的考验。

2)demanding that particular rules be obeyed 严厉的;强硬的;无情的

. Don’t be too tough on him —he was only trying to help.

不要对他要求过严—他只是想帮忙。

The school takes a tough line on cheating.

学校对作弊行为的惩罚很严厉。

reconquer v. to take control again of a country or a city by force, after having lost it 夺回

. The city was reconquered by them in 1805

1805年他们又夺回了城市。

11. She captured the spirit of a century.

capture v. 1)to catch a person or an animal 俘虏;俘获

. Allied troops captured over 300 enemy soldiers.

盟军俘获了300名敌方士兵。

The animals are captured in nets and sold to local zoos.

那些动物被用网捕获后被卖到当地动物园。

2)to take control of a place, building, etc. using force 攻取;攻占

. The city was captured in 1941.

这座城市1941年被攻占。

3)to succeed in getting control of sth. 夺得;赢得

. The company has now captured almost 90% of the market.

这家公司已经争取到九成的市场份额。

spirit n. 1)a person’s feelings or a state of mind 情绪;心境

. You must try and keep your spirits up.

你必须设法保持高昂的情绪。

My spirits sank at the prospect of starting all over again.

想到一切都得从头再来,我的情绪一下子低落了。

2)the part of a person that includes their mind, feelings and character rather than their body 精神;心灵

. the power of the human spirit to overcome difficulties.

人类克服困难的精神力量。

Read and Write

English Advertising

一则广告通常由视觉形象要素和听觉形象要素构成。视觉形象要素包括标题、正文、口号、附文、插图、商标、品牌等。

标题:广告标题是表现广告主题的短文或句子,是一则广告的核心,位于广告文案的醒目位置,通常选用较其他部分大的字体。

正文:广告正文基本上是广告标题的解释以及对所宣传的事物内容的详述。广告的主题也是由广告的正文来充分表现的。正文由引言、主体、结尾构成。

口号:广告口号要求简短,便于记忆,易于上口。其目的是阐明利益,激发兴趣。口号要求号召力强,能触发行动。

附文:广告附文是广告文案中的附属文字部分,是对广告内容必要的交代或进一步的补充说明。主要由商标、商品名、公司标识、公司地址、电话、价格、银行账号、箱型花边文字信息以及权威机构证明标识等。

插图:插图是广告图画形象要素的主体部分,以增强广告文字的说服力。在

印刷广告中,插图以绘画和摄影两种形式出现。

Example 1:

Harbor Inn

9660, E. Bay Harbor Dr., Bar Harbor, FL. 33154

Tel: 305/868-8989

Fax: 687/0987678.

Winter (including breakfast) 1 bed—¥80 / 2 beds—¥120.

Off-season, 1 bed —¥50 / 2 beds—¥100

Additional person ¥25 extra. Chi ldren 15 and under stay free in parent’s room. Free parking. Dining / Entertainment: The inn has four restaurants with bars.

Service: Room service (24 hours), dry-cleaning and laundry, newspaper delivery, twice-daily maid

service

Example 2:

Cashiers

Full-time / Part-time

SMC, INC is seeking cashiers for five of our locations

Cashiers Must

◆Be responsible

◆Have some experience, but not necessary

◆Be able to provide good customer service

◆Be able to handle money efficiently

If interested, please contact one of the following locations::

Cheletenham Avenue Cottman Avenue City Avenue

2 768-453-215 678-965-654

Section C Skills Development

Read and Develop

Word Formation

Make the correct choices after reading the following passages.

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