商务英语阅读(王艳主编)课后习题phrasetranslation重点答案

Unit 1

Trade off 权衡各方面的利益

Pull off （成功或艰苦地）完成

Intellectual property 知识产权

Merchandise trade 商品贸易

Strategic sector 战略部门

Anti-dumping duties 反倾销税

Export subsidies 出口补贴

Bilateral relationship 双边关系

Euro zone 欧元区

Sovereign wealth fund 主权财富基金

Exchange rate 汇率

Monetary policy 货币政策

国际收支经常项目顺差current-account surpluses

知识产权intellectual property

外资收购foreign takeover

Unit 2

Discount retailers 折扣零售商

Brand equity 品牌资产价值

Profit margin 盈利

溢价price premiums

基线销售baseline sales

营销组合marketing mix

Unit 3

Mete out 予以严惩

Persuasion Principle 劝说原则

Familiarity Principle 熟悉原则

A sales point (产品的）卖点

Potential consumer 潜在顾客

广告案例advertising case

以产品为中心的广告product-orientated advertising Unit 4

Foreign direct investment（FDI）对外直接投资

Cross-holdings 相互持股

Market capitalization 公司市值

Outsource 外包

Core competency 核心竞争力Deregulation 放宽管制Complementary economies 经济互补体

Go public 上市

企业并购mergers and acquisition

海外扩张overseas expansion

全球化战略globalization strategy

保护主义措施protectionist measures

市场准入access to market

知识产权intellectual property right

贸易伙伴trading partners

资本投入capital investment

Unit 6

Tighten your belt 勒紧腰带，省吃俭用

Translate into 转化为

Volatile price 波动价格

Rein in 严格控制

Deflate a bubble 消除泡沫

Collateral value 抵押（担保）价值

Mortgage (住房)按揭贷款，抵押贷款External finance premium 外部融资溢价

Subprime mortgage 次级按揭（抵押）贷款Monetary policy making 制定货币政策

Credit crunch 信贷资金骤减

Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格

楼市暴跌housing crush/collapse

维持价格稳定maintain price stability

核心通货膨胀（率）core inflation （rate ）

消费者物价指数consumer price index (CPI)

资产负债表balance sheet

市场预期market expectations

Unit 7

Niche bank 专注细分市场的银行Withholding taxes 代扣所得税，预扣税款Capital market 资本市场

Portfolio investment 笼统有价证券投资

Extended producer liability 生产者延伸责任Investment climate 投资环境

Emerging markets 新兴市场

Corporate taxes 公司税

Customs clearance 清关，海关放行

外国直接投资foreign direct investment（FDI）经纪公司brokerage firm

边际税率marginal tax rate

保税仓库bonded warehouse

信贷机构credit institution

财产权property rights

名义工资nominal wage

Unit 8

Divestiture 公司部门或子公司的出售，清算或资产分派Portfolio 一组投资

Niche 产品或服务所需的特殊领域

Acquisition 收购

Liquidate 清算

Untapped niches 尚未被竞争者发现的市场机会

Convenience stores 便利店

Market segments 市场细分

Premium brand 高端品牌

竞争优势competitive advantage

实证研究empirical studies

核心品牌core brand

控股公司 a holding company

Unit 9

To drum up 竭力争取（支持），招揽（生意等）Glut 过多供应

Exodus 大批的离去

Turnover 员工流失

International assignment 海外任务

Global recruitment 全球招聘

Reward scheme 奖励机制

Talent management 英才管理

涨薪pay rises

职业阶梯career ladder

董事会主席board director

Unit 10

Cost-effective 有成本效益的，划算的

Differerntiation 差异化

Loyalty marketing 忠诚营销

Customerization 产品定制

Non-stop flight 直飞航班

Cost and revenue projections 成本和利润计算

Customer feedback 客户反馈

Substantial salary cuts 大幅度减薪/实质减薪

Job rotation 岗位轮换

行业危机industry crises

商务舱business class

产品开发product development

地勤部门ground services department Unit 11

Serve up 提供

Infringe on 侵犯

By all accounts 如大家所说

Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿

Market cap 市值

Dole out 少量的发放

In the heyday 在鼎盛时期

从无到有，白手起家start from scratch

利基市场，细分市场niche market

迫切需要cry out for

蓄意侵犯willfully infringe on

严格控制rein in

最大的一份lion's share

Unit 12

Ahead of the curve 领衔一筹的

Plow into 投入

Churn out 粗制滥造

Bottom line 净盈利

Balance sheet 资产负债表

Institutional investor 机构投资者

Mutual funds 共同基金

Pension fund 退休基金

Intangible assets 无形资产

Listed company 上市公司

Case in point 例证

Competitive edge 竞争优势

Fuel economy 燃油经济性，节油

Market capitalization 总市值

Renewable resources 可再生资源

Utility company 公共事业公司

替代能源alternative resources

新兴市场emerging market

商务英语函电 参考答案

Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied

国际商务英语 初级 试卷及参考答案

★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间：2014年5月31日 09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡（答 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应位 置，写在试题册上的答案一律无效。全部答题时间为120分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由考 生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作答。 凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可离 开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。

★请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60小题，每小题1分，共60分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I’ m sorry, I’m not. I’ve got to visit my aunt 1 . Mike: Oh, that’s a pity. Monday’s difficult for me. What about Tuesday evening? Mart: Tuesday’s bad for me as well. I’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I’ve got to 2 and do some work. I really must. Mike: Oh, that’s a shame. Well, I can’t 3 Thursday. What about Friday? Mary: I’m 4 sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can’t you get out of it? Mary: I’m afraid not. I’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1．A. in the hospital B. in hospital C. in hotel D. in hostel 2．A. stay in B. staying C. stay D. sleep 3．A. make that B. make this C. make D. make it 4．A. outright B. awfully C. really D. totally 5．A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the

商务英语阅读第二版王艳习题复习资料之句子翻译

1 1.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。. ’s . 2.墨西哥和美国之间的争执不会有任何作用，并可能导致北美自由贸易协定中关税解除的中断。. . 3.在召开部长级会议之前，将举行一次经济合作商业论坛，重点探讨如何减小全球经济失衡的纠正对中国的冲击。, , . 4.只有少数美国人将此问题归咎于这些明显的因素，即美元贬值或经济周期。 a . 5.最新的科学研究揭示了这样的事实，即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。. 6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。 a 's . 7.反对派对美国政府施加压力，让他们改变对纺织品进口的政策。. . 8.自从签署双边自由贸易协定以来，这个新兴经济体一直处于科技的前沿。, . 9.一般来说，浮动汇率应该使国家免受与贸易伙伴在通货膨胀上的持续差异的影响。, . 10.据保守预测，到2010 年中国与北美和欧盟的进出口贸易堂将分別超过4000 亿美元，与10个东盟国家的进出口贸易堂将超过2000 亿美元。, 2010, 's $400 , $200 . 2 1)政府出资1亿美元用于农村地区再生能源的开发和利用。$ 0.1 . 。 2) 开发西部不能以破坏环境为代价，因此政府一直走经济开发建设和生态环境保护并进的可持续发展之路。. a . 3) 作为一个负责任的大国，中国将严格遵守世贸组织的规则，履行我们所做的承诺。 a , . 4) 中国粮食生产的快速增长主要是由于中国政府在农村实施的一系列改革措施，如较大幅度提高粮食收购价格等. ’s a , . 5) 在全球化中，不是所有的国家都在平等竞争，一些发展中国家有时不得不遵守一些市场规则，甚至答应一些政府的不公平要求。, . , . 6)在过去的一年里，全球投资需求下滑，国际主要货币汇率大幅度动荡，一些新兴市场出现金融危机。, ; . 7) 不论时间和距离的限制，网络彻底改变了竞争的性质，还使得竞争更为公平，特别是对于一些小企业。, . 8) 通过“小额信贷项目”，农民们在需要时得到所需资金，并要在预定期限内还清本息。, , . 9) 中国经济的蓬勃发展表明中国已成为世界上经济增长最快的国家之一。’s . 10) 随着国有独资商业银行的体制改革，一些符合条件的商业银行开始上市，越来越多的银行也将加入这个行列。, , 。 3 1) 专家们认为导致这家公司表现不佳的主要原因是人力资源，尤其是高层管理人员任命不

商务英语阅读习题及答案一.doc

II) Match each one on the left with its correct meaning on the right 1. motivation 2. pursue 3. mark up 4. procurement 5. intangible 6. cargoroyalty 商务英语阅读习题（一） I) Comprehension 1. What is international trade? 2. What are the major motivations for private firm to operate international business? 3. What measures do most companies usually adopt to avoid wild swings in the sales and profits? 4. Pleas give the four major modes chosen by most companies when entering into international trade. 5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons. 6. What is MNE? What are its synonyms? 7. What limits a firm's sales? A. to make continual efforts to gain sth. B. the action of obtaining, esp. by efforts of careful attention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle. E. the amount by which a price is raised. F. profit, interest- G. the net value of assets or interest, invest. 8. equity 股本，资产净值 H. not needing other things or people, taking decisions alone. 9. yield I. a share of the profits. 10. independent J. need or purpose. 2. A 3.E 4.B 5. C 6.D 7.1 8.G 9.F 10.H HI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form. A. orientation B. diversify C. seek out D. differentiate...from E. take advantage of F. undergo G. bring about H. correspond L abandon J. amount to K. Come after L. approach 1. That factory is trying to B its products to sell in different markets. 2. A successful businessman is always skilled in E every possible opportunity. 3. Reforming and opening to the world has G great changes in our lives. 4. Can you D this kind of operating the others? 5. Private firm going in for international business have a profit A 6. He I his company and family and went away with all the money. 7. The L of winter brings cold weather. 8. The manager's words J a refusal to the proposal.

商务英语函电课后答案

Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,

国际商务英语试题(一)

广东外语外贸大学公开学院辅导资料 国际商务英语试卷（一） 课程代码：05844 I. Translate the following words and expressions from English into Chinese （10%） 1.International business 2.GDP 3.Free trade area 4.Multinational corporation 5.Specialization 6.specific duty 7.roll on roll off 8.EDI 9.article number 10.auction Ⅱ. Translate the following words and expressions from Chinese into English （10%） 11.返倾销 12.最惠国条款 13.贴现 14.充分就业 15.保兑信用证 16.零库存 17.代位，取代 18.保护主义 19.免除条款（豁免条款） 20.证券交易所 Ⅲ.Match the words and expressions on the left with the explanations on the right （10%） 21.contracting party a. amount above what is estimated as necessary 22.gilts b. a business concern owned or controlled in whole or in part by another concern 23.cyclical c. recurring in cycles 24.affiliate d. stocks issued by government 25.legal action e. an action taken against some one in accordance with the law. 26.margin f. a country or firm that signs a legal agreement 27.pooling g. a trace of land including its buildings 28.verified data h. a set of international rules for the interpretation of

商务英语阅读-第二版-王艳-习题答案之-英汉互译

、英译汉 Chapter1 sluggish economy 萧条的经济 trade deficit 贸易赤字 industrialized countries 工业化国家 international specialization 国际专业化 trade surplus 贸易盈余 full employment 充分就业 in-depth analysis 深入的分析 free-trade agreement 自由贸易协定 product differentiation 产品差别 determinative factor 决定性因素 Chapter2 consumer-goods 消费品 brand equity 品牌资产价值 real-time sales data 实时销售数据 profit margin 盈 利 discount retailers 折扣零售商 advertising budget 广告预算 sales promotion 促销 scanner data 扫描 数据 Chapter3 privileged minority marketing research a sales point 卖点 potential consumer 潜在顾客 gas station 加油站 professional competence 专业技能 product design 产品设计 business disaster 商业灾难 Chapter4 supplier networks 供应商网络 specialist manufacturing technology 特殊制造技术 anti-Japanese sentiment 反日情绪 foreign affiliates 外方合伙人，外国附属公司 go public 上市 keep a weather eye on... 对 随时留意/小心提防 international subsidiaries 国外子公司 take a wait-and-see approach 持观望态度 performance measures 业绩评定指标 /方法 Chapter6 explicit inflation target 明确公开的通货膨胀指标 /目标 volatile prices 波动的价格 monetary policymaking 制定货币政策 consumer expenditure 消费支出 credit crunch 信贷资金骤减 variable mortgage rates 浮动按揭紙押贷款利率 surging and plunging asset prices 大起大落的资产价格 do more harm than good 得不偿失 /弊大于利 Chapter7 Competitive edge 竞争优势 Convertibility of profit 收益的可兑换性 享有特权的少数人 市场调查 mobility of people 人口流动 standardized items 标准零配件 complementary economies 互补经济体 Chapter5 publicly traded companies 上市公司 accounting firms 会计师事务所 cost efficient 经济划算的 reconciliation reports （ 财务）调整报告 Breach of contract 违反合同 Financial instruments 金融工具

商务英语函电 王维平 Chapter 8参考译文及课后答案

Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。 卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容： （1）预计出发时间；预计到达时间 （2）装船货物 （3）船名 （4）集装箱号 （5）铅封号 （6）所附单证 装运当事人有三方，即货主，承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1

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Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.

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