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商务英语阅读(王艳主编)课后习题Phrase Translation重点答案

商务英语阅读(王艳主编)课后习题Phrase Translation重点答案
商务英语阅读(王艳主编)课后习题Phrase Translation重点答案

Unit 1

Trade off 权衡各方面的利益

Pull off (成功或艰苦地)完成

Intellectual property 知识产权

Merchandise trade 商品贸易

Strategic sector 战略部门

Anti-dumping duties 反倾销税

Export subsidies 出口补贴

Bilateral relationship 双边关系

Euro zone 欧元区

Sovereign wealth fund 主权财富基金Exchange rate 汇率

Monetary policy 货币政策

国际收支经常项目顺差current-account surpluses 知识产权intellectual property

外资收购foreign takeover

Unit 2

Discount retailers 折扣零售商

Brand equity 品牌资产价值

Profit margin 盈利

溢价price premiums

基线销售baseline sales

营销组合marketing mix

Unit 3

Mete out 予以严惩Persuasion Principle 劝说原则Familiarity Principle 熟悉原则

A sales point (产品的)卖点Potential consumer 潜在顾客

广告案例advertising case

以产品为中心的广告product-orientated advertising Unit 4

Foreign direct investment(FDI)对外直接投资

Cross-holdings 相互持股

Market capitalization 公司市值

Outsource 外包

Core competency 核心竞争力Deregulation 放宽管制Complementary economies 经济互补体

Go public 上市

企业并购mergers and acquisition 海外扩张overseas expansion

全球化战略globalization strategy

保护主义措施protectionist measures

市场准入access to market

知识产权intellectual property right

贸易伙伴trading partners

资本投入capital investment

Unit 6

Tighten your belt 勒紧腰带,省吃俭用Translate into 转化为

Volatile price 波动价格

Rein in 严格控制

Deflate a bubble 消除泡沫

Collateral value 抵押(担保)价值

Mortgage (住房)按揭贷款,抵押贷款External finance premium 外部融资溢价

Subprime mortgage 次级按揭(抵押)贷款Monetary policy making 制定货币政策

Credit crunch 信贷资金骤减

Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格

楼市暴跌housing crush/collapse

维持价格稳定maintain price stability

核心通货膨胀(率)core inflation (rate )

消费者物价指数consumer price index (CPI)

资产负债表balance sheet

市场预期market expectations

Unit 7

Niche bank 专注细分市场的银行Withholding taxes 代扣所得税,预扣税款Capital market 资本市场

Portfolio investment 笼统有价证券投资

Extended producer liability 生产者延伸责任Investment climate 投资环境

Emerging markets 新兴市场

Corporate taxes 公司税

Customs clearance 清关,海关放行

外国直接投资foreign direct investment(FDI)经纪公司brokerage firm

边际税率marginal tax rate

保税仓库bonded warehouse

信贷机构credit institution

财产权property rights

名义工资nominal wage

Unit 8

Divestiture 公司部门或子公司的出售,清算或资产分派Portfolio 一组投资

Niche 产品或服务所需的特殊领域

Acquisition 收购

Liquidate 清算

Untapped niches 尚未被竞争者发现的市场机会

Convenience stores 便利店

Market segments 市场细分

Premium brand 高端品牌

竞争优势competitive advantage

实证研究empirical studies

核心品牌core brand

控股公司 a holding company

Unit 9

To drum up 竭力争取(支持),招揽(生意等)Glut 过多供应

Exodus 大批的离去

Turnover 员工流失

International assignment 海外任务

Global recruitment 全球招聘

Reward scheme 奖励机制

Talent management 英才管理

涨薪pay rises

职业阶梯career ladder

董事会主席board director

Unit 10

Cost-effective 有成本效益的,划算的

Differerntiation 差异化

Loyalty marketing 忠诚营销

Customerization 产品定制

Non-stop flight 直飞航班

Cost and revenue projections 成本和利润计算Customer feedback 客户反馈

Substantial salary cuts 大幅度减薪/实质减薪Job rotation 岗位轮换

行业危机industry crises

商务舱business class

产品开发product development

地勤部门ground services department Unit 11

Serve up 提供

Infringe on 侵犯

By all accounts 如大家所说

Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿

Market cap 市值

Dole out 少量的发放

In the heyday 在鼎盛时期

从无到有,白手起家start from scratch

利基市场,细分市场niche market

迫切需要cry out for

蓄意侵犯willfully infringe on

严格控制rein in

最大的一份lion's share

Unit 12

Ahead of the curve 领衔一筹的

Plow into 投入

Churn out 粗制滥造

Bottom line 净盈利

Balance sheet 资产负债表

Institutional investor 机构投资者

Mutual funds 共同基金Pension fund 退休基金Intangible assets 无形资产

Listed company 上市公司

Case in point 例证Competitive edge 竞争优势

Fuel economy 燃油经济性,节油Market capitalization 总市值Renewable resources 可再生资源Utility company 公共事业公司

替代能源alternative resources 新兴市场emerging market

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李友

Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

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Unit 3 Inquiries and Replies Sentences Commonly Used in Inquiries and Replies (P49-50) 1.感谢贵方7月5日询盘。 2.兹复你方3月28日函,我们附上最新的带有插图的目录册,供你方参考。 3.本地对高质量的电动自行车有稳定的需求。 4.如果你方价格有竞争力,我们愿首次订购1000打。 5.请报最好的CIF上海价格,注明最早装运期。 6.由于我们打算购买……,如报最优价将不胜感激。 7.感谢贵方10月1日对我方飞利浦牌吸尘器的询盘,先附寄一套插图目录册。 8.如果能报优质绿茶CIF到墨尔本最低价,我们将不胜感激。 9.贵方若能迅速仔细地处理我方对棉布的询盘,我们将不胜感激。 10.请寄送样品并报……的最低价。 11.请就上述货物向我方报CIF西雅图最优惠价,含佣金5%。 12.一收到贵方询盘,我们即寄上样品并报最优惠的价格。 13.如告知有关价格、质量、可供数量以及其他相关资料的具体情况,将不胜感激。 14.如果你方按所需的型号和质量供货,我方可以大量订购。 15.因为我们所报价格十分合理,我们相信贵方能接受。 Exercises (P50-54) 1. Translate the following phrases (1) 对……进行询盘 (2) 无存货 (3) 具体询盘 (4) 插图目录册 (5) 与……进行贸易 (6) price list (7) irrevocable L / C (8) terms of payment (9) both excellent in quality and reasonable in price (10) CIF Hongkong 2. Choose the best answer (1) C (2) A (3) A (4) C (5) C (6) B (7) D (8) B (9) B (10) D

商务英语翻译答案

Unit 1 1.从你的简历和应聘申请书来看,你对营销工作已有相当多的经验。 I see from your résumé and application that you’ve had quite a lot of experience in marketing already. 2.如果你处在我的位置,你希望你的雇员应具备哪些素质? If you were in my shoes, what sort of qualities you’d look for in your employees? 3.部门经理应该能够主动处理很多事情。 A department manager has to be able to do a lot of things on your own initiative. 4.作为秘书,我做过大量的文字工作,如拟写报告、作会议记录等,而且似乎我的记忆力比一般人强。As a secretary, I’ve had to do quite a lot of paper work, such as handling report writing, keeping minutes at meetings, and I seem to have a better memory than average. 5.从秘书的角度看,我认为和上司共享一个办公室更好,这样对她的上司不太有可能忘记告诉她一些重要的事情。 From the secretary’s point of view I think it’s better to share an office room with her boss so that there’s not much chance of her superior forgetting to let her know about important matters. 6.我工作过的那家公司是一家做营销和公共关系的公司,主要是为在中国投资的外国公司提供咨询。The company where I worked is a marketing and public relations company and they do consultant work for foreign companies investing in China. 7.我想在贵公司会有更多个人发展的机会,而且这里的工作对于我来说更具挑战性。 I feel that I would have more scope and opportunity for personal development in your company and that the work will be more challenging for me. 8.我主要的工作是协助经理安排访问、会议及介绍,并且替他处理信件。 What I basically do is to assist the manager by arranging visits, setting up meetings and presentations and to deal with his correspondence. 9.申请书和简历一样重要,因为申请书通常是申请者和雇主之间第一次直接的接触。 The application letter can be as important as the CV in that it often provides the first direct contact between an applicant and an employer. 10.有效的申请书能说明你对具体单位兴趣的原因,并且辨认出你最相关的技能或经历。 Effective application letters explain the reasons for your interest in the specific organization and identify your most relevant skills or experiences. Unit2 1.本公司创建于1978年,现在已经成为我国主要的厨房用具出口商之一。 Our company, established in 1978, has now become one of the leading exporters of kitchen appliances in our country. 2.我们在国内有十家专业子公司,在国外有六家常驻办事处。我们在国内还建立了二十多家合资公司。 We have 10 specialist subsidiaries at home and 6 permanent offices abroad. We’ve also set up more than 20 joint ventures in the home market. 3.我们是多元化企业,主要是经营国际贸易、国际运输、劳务输出、房地产等。 We are a diversified company dealing mainly in international trade, international transportation, labor export, real estate and so on. 4.我们从事纺织品经营已经有30多年,并与当地纺织品大厂家及分销商保持密切的联系。 We have been handling textiles for more than 30 years and maintain close contact with large manufacturers and distributors in our area. 5.为了迅速发展,我们组成了多元化战略联盟,使我们能扩大到新的市场领域。 In order to grow rapidly, we’ve formed a diversifying strategic alliance which allows us to expand onto new market areas. 6.我们的目标主要是本地市场,但是我们也在研究进入欧洲市场的可能性。 We mainly target local markets, but we are looking at the possibility of entering the European market. 7.我们公司的领导体系是这样的:首先是合伙人;其次,直接在合伙人之下的是三位合作伙伴,也就是,最上层是两位合伙人和直接在合伙人之下的三个合作伙伴。在合作伙伴之下,我们有高级工程师、初级工程师、绘图员等,一直往下至办公室的勤杂工。 The system of command of our company is that we have the partners, and then we have three associates immediately below the partners, that is, two partners at the top and three associates directly below them. And then below the associate we have senior engineers, junior engineers, drafts-person and so on and so forth, down to the office boy. 8.我们是新成立的公司,只有大约五年的历史。公司共有四十名员工,分布在四个办事处中。 We’re a young company, only about five years old. There are only about 40 people in the company, split amongst four offices. 9. 谈到进口在中国畅销的美国产品,我们作为一家在中国的美国公司,感到比其他公司更有优势。 As an American company in China we find we have an advantage over other companies when it comes to importing American products that are marketable here in China.

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