搜档网
当前位置:搜档网 › 报刊杂志翻译词汇(一)

报刊杂志翻译词汇(一)

报刊杂志翻译词汇(一)
报刊杂志翻译词汇(一)

报刊杂志翻译词汇

morning edition 晨报evening edition 晚报

quality paper 高级报纸popular paper 大众报纸evening paper晚报

trade paper 商界报纸Chinese paper 中文报纸vernacular paper 本国文报纸Sunday newspaper 星期日报

government organ 官报part organ 党报

political news 政治报纸

Newspaper Week 新闻周刊Sunday features 周日特刊

the front page 头版,第一版bulldog edition 晨版

supplement n.号外;副刊;增刊

column 栏letters 读者投书栏general news column 一般消息栏the sports page 运动栏

article 记事scoop 特讯news report, news story, news coverage 新闻报导

dateline 日期、发稿地之行

headline 标题banner headline 头号大标题(通栏标题)题

byline 标题下署名之行subhead n.小标题;副标

feature 花絮, feature article 特写serial, to serialize 连载

world news 国际新闻home news 国内新闻

topicality 时事问题city news 社会新闻 flash-news 大新闻

big news 头条新闻hot news 最新新闻exclusive news 独家新闻

advance n.预发消息;预写消息round-up n.综合消息

back alley news n. 小道消息sidebar n.花絮新闻

anecdote n.趣闻轶事

affair n.桃色新闻;绯闻sex scandal 桃色新闻yellow sheet 低俗新闻

criticism 评论editorial 社论leading article 社论review, comment 时评book review 书评literary criticism 文艺评论cartoon, comics 漫画cut 插图weather forecast 天气预报

attribution n. 消息出处,消息来源news source 新闻来源informed sources 消息来源

newspaper campaign 新闻战backgrounding n.新闻背景

assignment n.采写任务beat n.采写范围

serial story 新闻小说obituary notice 讣闻public notice 公告

advertisement 广告classified ad 分类广告extra 号外

newsbeat 记者采访地区news blackout 新闻管制press ban 禁止刊行tabloid 图片版新闻"Braille" edition 点字版

newspaper office 报社news agency 新闻社

publisher 发行人proprieter 社长bureau chief, copy chief 总编辑editor-in-chief 总主笔editor 编辑, 主笔

newsman, newspaperman, journalist 新闻记者reporter 采访记者cub reporter 初任记者 resident correspondent 常驻记者war correspondent, campaign badge 随军记者columnist 专栏记者star reporter 一流通讯记者accredited journalist n. 特派记者correspondent 通讯员special correspondent 特派记者contributor 投稿家

commentator 评论员

free-lancer writer 自由招待会press box 记者席news conference, press conference 记者招待会

International Press Association 国际新闻协会

distribution 发行circulation 发行份数newsstand, kiosk 报摊newspaper agency 报纸代售处newsboy 报童subscription (rate) 报费newsprint 新闻用纸Fleet Street 舰队街

Publication magazine 杂志periodical 期刊back number 过期杂志pre-dated 提前出版的

serial story 小说连载editor's note 编者按publication 出版

publishing house, press 出版社publisher 发行者circulation 发行量edition 版本

the first edition 初版the second edition 再版the third edition 第三版original edition 原版(书) new edition 新版revised edition 修订版reprint 重印, 翻印

the first impression 第一次印刷the second impression 第二次印刷

de luxe edition 精装本paperback 平装本pocket edition 袖珍本

popular edition 普及版copyright 版权

royalty 版税

type-setting, composition 排版proof-reading 校对工作proof-reader 校对(者)

printing 印刷printing machine 印刷机type-setter, compositor 排字工人

folio 对开本quarto 四开本octavo 八开本16-mo 十六开本32-mo 三十二开本64-mo 六十四开本

reference book 参考书booklet, pamphlet 小册子, 小书periodical 期刊

magazine 杂志daily 日报weekly 周刊fortnightly 半月刊monthly 月刊bimonthly 双月刊quarterly 季刊annual 年刊year-book 年鉴extra issue (报纸)号外special issue 特刊

manual, handbook 手册document. paper 公文pictorial magazine 画报memorial volume 纪念刊selected works, selections 选集complete works 全集anthology 文集, 文选scientific literature 科学文献index 索引

cheap edition, paperback 廉价本encyclopaedia, encyclopedia 百科全书textbook 教科书

reader 读本best seller 畅销书

Bad news travels quickly. 坏事传千里。

英文报纸常用词

下午茶high tea 微博Microblog 裸婚naked wedding 亚健康sub-health 愤青young cynic 灵魂伴侣soul mate 小白脸toy boy 人肉搜索flesh search 公司政治company politics 剩女3S lady(single,seventies,stuck)/left girls 山寨copycat 异地恋long-distance relationship 钻石王老五diamond bachelor 时尚达人fashion icon 御宅otaku 上相的,上镜头的photogenic 脑残体leetspeak 学术界academic circle 哈证族certificate maniac 偶像派idol type 熟女cougar(源自电影Cougar Club) 挑食者picky-eater 伪球迷fake fans 紧身服straitjacket

团购group buying 家庭暴力family/domestic volience 炫富flaunt wealth 决堤breaching of the dike 上市list share 赌球soccer gambling 桑拿天sauna weather 自杀Dutch act 假发票fake invoice 二房东middleman landlord 入园难kindergarten crunch 生态补偿ecological compensation 金砖四国BRIC countries 笑料laughing stock 泰国香米Thai fragrant rice 学历造假fabricate academic credentials 泄洪release flood waters 狂热的gaga eg: I was gaga over his deep blue eyes when I first set eyes on him 暗淡前景bleak prospects 惊悚电影slasher flick 房奴车奴mortgage slave 上课开小差zone out 万事通know-it-all 毕业典礼commencement

广告英语翻译常用词语

广告英语翻译常用词汇 产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers. 畅销全球 selling well all over the world 典雅大方 elegant and graceful 定型耐久 durable modeling 方便顾客 making things convenient for customers 方便群众 making things convenient for the people; to suit the peo ple's convenience 方便商品 convenience goods 方便生活 bringing more convenience to the people in their daily life; prov iding amenities for the people; making life easier for the popula tion 各式俱全 wide selection; large assortment

顾客第一 Customers first 顾客是我们的皇帝 We take customers as our Gods. 规格齐全 a complete range of specifications; complete in specific ations 花样繁多 a wide selection of colours and designs 货色齐全 goods of every description are available. 客商第一,信誉第一 clients first, reputation first 款式多样 a great variety of models 款式活泼端庄 vivid and great in style 款式齐全 various styles 款式新颖 attractive designs; fashionable(in) style; novel (in) de sign; up-to-date styling 款式新颖众多 diversified latest designs 美观大方 elegant appearance 美观耐用 attractive and durable 品质优良,疗效显著,誉满全球,欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome. 品种多样 numerous in variety 品种繁多 great varieties 品种齐全 complete range of articles; a great variety of goods

2019大学英语四级翻译中的中国特色词汇(1)

2019大学英语四级翻译中的中国特色词汇(1)一、汉语的那些秘密 小编啰嗦一句:汉语是世界上最美的文字,没有之一 汉字 Chinese character 单音节 single syllable 汉语四声调 the four tones of Chinese characters 阳平 level tone 阴平 rising tone 上声 falling-rising tone 去声 falling tone 五言绝句 five-character quatrain 七言律诗 seven-character octave 八股文 eight-part essay; stereotyped writing 二、课本中的四书五经你忘了嘛? 四书五经 The Four Books and The Five Classics 1、四书 the Four Books 《大学》 The Great Learning 《中庸》 The Doctrine of the Mean 《论语》 The Analects of Confucius 《孟子》 The Mencius/The Works of Mencius

2、五经 The Five Classics 《春秋》 the Spring and Autumn Annals 《诗经》 The Books of Songs;The Book of Odes 《易经》(《周易》) I Ching; The Book of Changes 《礼记》 The Book of Rites 《尚书》 (《书经》) The Books of History

经典英文广告语20条

经典英文广告语20条 经典英文广告语20条 1. Good to the last drop. 滴滴香浓,意犹未尽。(麦斯威尔咖啡) 2. Obey your thirst. 服从你的渴望。(雪碧) 3. The new digital era. 数码新时代。(索尼影碟机) 4. We lead. Others copy. 我们领先,他人仿效。(理光复印机) 5. Impossible made possible. 使不可能变为可能。(佳能打印机) 6. Take time to indulge. 尽情享受吧!(雀巢冰激凌) 7. The relentless pursuit of perfection. 不懈追求完美。(凌志轿车) 8. Poetry in motion, dancing close to me. 动态的诗,向我舞近。(丰田汽车) 9. Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。(万宝路香烟) 10.To me, the past is black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒) 11. Just do it. 只管去做。(耐克运动鞋) 12. Ask for more. 渴望无限。(百事流行鞋) 13. The taste is great. 味道好极了。(雀巢咖啡) 14. Feel the new space. 感受新境界。(三星电子) 15. Intelligence everywhere. 智慧演绎,无处不在。(摩托罗拉手机) 16. The choice of a new generation. 新一代的选择。(百事可乐) 17. We integrate, you communicate. 我们集大成,您超越自我。(三菱电工) 18. Take TOSHIBA, take the world. 拥有东芝,拥有世界。(东芝电子) 19. Let’s make things better. 让我们做得更好。(飞利浦电子) 20. No business too small, no problem too big.

常用专业术语翻译

1.素质教育:Quality Education 2. EQ:分两种,一种为教育商数Educational quotient,另一种情感商数Emotional quotient 3. 保险业:the insurance industry 4. 保证重点指出:ensure funding for priority areas 5. 补发拖欠的养老金:clear up pension payments in arrears 6. 不良贷款:non-performing loan 7. 层层转包和违法分包:mutlti-level contracting and illegal subcontracting 8. 城乡信用社:credit cooperative in both urban and rural areas 9. 城镇居民最低生活保障:a minimum standard of living for city residents 10. 城镇职工医疗保障制度:the system of medical insurance for urban workers 11. 出口信贷:export credit 12. 贷款质量:loan quality 13. 贷款质量五级分类办法:the five-category assets classification for bank loans 14. 防范和化解金融风险:take precautions against and reduce financial risks 15. 防洪工程:flood-prevention project 16. 非法外汇交易:illegal foreign exchange transaction 17. 非贸易收汇:foreign exchange earnings through nontrade channels 18. 非银行金融机构:non-bank financial institutions 19. 费改税:transform administrative fees into taxes 20. 跟踪审计:foolow-up auditing 21. 工程监理制度:the monitoring system for projects 22. 国有资产安全:the safety of state-owned assets 23. 过度开垦:excess reclamation 24. 合同管理制度:the contract system for governing projects 25. 积极的财政政策:pro-active fiscal policy 26. 基本生活费:basic allowance 27. 解除劳动关系:sever labor relation 28. 金融监管责任制:the responsibility system for financial supervision 29. 经济安全:economic security 30. 靠扩大财政赤字搞建设:to increase the deficit to spend more on development 31. 扩大国内需求:the expansion of domestic demand 32. 拉动经济增长:fuel economic growth 33. 粮食仓库:grain depot 34. 粮食收购企业:grain collection and storage enterprise 35. 粮食收购资金实行封闭运行:closed operation of grain purchase funds 36. 粮食销售市场:grain sales market 37. 劣质工程:shoddy engineering

广告英语的特点及其翻译

外国语学院 毕业论文 (2012级) 论文题目 广告英语的特点及其翻译 外国语学院 商务英语 12商务英语2 3120621204 骆飘 王习 2015.05.31 成 绩 作者姓名 专业 二级学院 班级 指导老师 完稿时间 学号

骆飘 摘要:随着经济全球化步伐的加快,广告英语越来越多的融入到我们的生活中。广告英语作为一种特殊用途的语言,有着自己鲜明的特点。本文首先从语言特点、句型特色和修辞特色方面对广告英语的特点进行分析并举例论证。然后从广告英语的词汇、句法、修辞特征说明其翻译原则。再从直译和互译以及套译这三个方面来探讨翻译的方法。最后从文化的不同和翻译者的态度这两个方面论述翻译中存在着的问题和产生的影响。 关键词:广告英语;特点;翻译原则;翻译方法;问题 Abstract: With the development of society, the accelerated pace of economic globalization, the advertising English more and more integrated into our lives. Advertising English as a as a kind of special use language, has its own distinctive features. This article from the aspects of vocabulary, sentence and rhetoric to the features of advertising English is analyzed and an example. Then from the vocabulary, sentence and rhetorical features of advertising English translation principles. From literal translation and translation and translation of these three aspects to explore the methods of translation. Finally from the attitude of the cultural differences and translators in translation of these two aspects exist problems and the impact of. Key words:The characteristics of advertising English; Characteristic; The principle of translation; translation method 一、引语 1

经典广告词中英文翻译

经典广告词中英文翻译2.Obey your thirst.服从你的渴望。(雪碧) 3.The new digital era.数码新时代。(索尼影碟机) 4.We lead.Others copy.我们领先,他人仿效。(理光复印机)5.Impossible made possible.使不可能变为可能。(佳能打印机) 6.Take time to indulge.尽情享受吧!(雀巢冰激凌) 7.The relentless pursuit of perfection.不懈追求完美。(凌志轿车)8.Poetry in motion,dancing close to me.动态的诗,向我舞近。(丰田汽车)9.Come to where the flavor is.Marlboro Country. 光临风韵之境——万宝路世界。(万宝路香烟) 10.To me,the past is black and white,but the future is always color.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒) 11. Just do it.只管去做。(耐克运动鞋) 12. Ask for more.渴望无限。(百事流行鞋) 13. The taste is great.味道好极了。(雀巢咖啡) 14. Feel the new space.感受新境界。(三星电子) 15. Intelligence everywhere.智慧演绎,无处不在。(摩托罗拉手机) 16. The choice of a new generation. 新一代的选择。(百事可乐) 17. We integrate, you communicate. 我们集大成,您超越自我。(三菱电工) 18. Take TOSHIBA, take the world. 拥有东芝,拥有世界。(东芝电子) 19. Let’s make things better.让我们做得更好。(飞利浦电子) 20. No business too small, no problem too big. 没有不做的小生意,没有解决不了的大问题。(IBM公司) 1 Good to the last drop 滴滴香浓,意犹未尽麦式咖啡Maxwell 2 Time is what you make of it 天长地久斯沃奇手表Swatch 3Make yourself heard 理解就是沟通爱立信Ericsson 4Start ahead 成功之路从头开始飘柔rejoice 5Diamond lasts forever 钻石恒久远,一颗永流传第比尔斯De Bieeres 6Things go better with Coca-cola 饮可口可乐万事如意 7Connecting people Nokia 科技以人为本诺基亚Nokia 9A Kodak moment 就在柯达一刻柯达Kodak 10Mosquito Bye Bye Bye,蚊子杀杀杀雷达牌驱蚊虫剂RADAR

报纸杂志名称翻译词汇精编版

报纸杂志名称翻译词汇

daily 日报 morning edition 晨报 evening edition 晚报 quality paper 高级报纸 popular paper 大众报纸 evening paper 晚报 government organ 官报 part organ 党报 trade paper 商界报纸 Chinese paper 中文报纸 English newspaper 英文报纸 vernacular paper 本国文报纸 Japanese paper 日文报纸 political news 政治报纸 Newspaper Week 新闻周刊 the front page 头版,第一版 bulldog edition 晨版 article 记事 headline 标题 banner headline 头号大标题 byline 标题下署名之行 dateline 日期、发稿地之行

hot news 最新新闻 exclusive news 独家新闻 scoop 特讯 feature 特写,花絮 criticism 评论 editorial 社论 review, comment 时评 book review 书评 topicality 时事问题 city news 社会新闻 column 栏 letters 读者投书栏 general news column 一般消息栏cartoon, comics 漫画 cut 插图 weather forecast 天气预报 serial story 新闻小说 obituary notice 讣闻 public notice 公告advertisement 广告 classified ad 分类广告

翻译常用词汇

翻译常用词汇 高枕无忧resting without worries 史无前例unprecedented in the history 不可一世a conquering hero 毫不示弱equally firmly 量体裁衣to act according to actual circumstances 一刀两断to cut it clean 与虎谋皮to ask a tiger for its skin 六亲不认to disown all one’s relatives and fri ends 英雄本色the true quality of a hero 英雄所见略同Great minds think alike. 每逢佳节倍思亲On festive occasions more than ever we think of our dear ones faraway. 上有好,下必有其焉。What the superior loves, his inferiors will be found to love exceedingly.大江东去,浪淘尽,千古风流人物。The Great River flows to the east: Its waves have washed away all the men of untrammeled spirit of a thousand ages. 上兵伐谋,其次伐交。What is supremely important in war is to attack the enemy’s strategy. Next best is to disrupt his alliances. 问君能有几多愁,恰似一江春水向东流。I wonder how many sorrows you have. They are exactly like the Yangtze River unceasingly flowing eastward in spring. 千呼万唤始出来,犹抱琵琶半遮面。Only after a thousand entreaties does she appear. Her face half hidden behind the guitar (pipa) in her arms. 吃得苦中苦,方为人上人。Only if you can stand the hardest of hardships can you hope to rise in society. 是非经过不知难You never know how hard a task is almost until you have done it yourself. 满招损Pride goes before a fall. / Pride spells failure. 适可而止Bind the sack before it be full. 好汉做事好汉当A true man has the courage to accept the consequences of his own actions.知己知彼,百战不殆。To know one’s and the enemy’s situation ensures victory. 牵扯之覆,后车之鉴。The overturned car ahead is a warning to the ones behind. 山雨欲来风满楼The wind sweeping through the tower heralds a rising storm in the mountains. 是故学然后知不足,教然后之困。Therefore, to learn makes us realize our deficiency, and to teach makes us know the difficulties. 人尽其才、地尽其利、物尽其利、货畅其流。Our human, land and material resources should be used to the best advantage, and our goods should be in good circulation. 父母有抚养教育未成年子女的义务,成年子女有赡养扶助父母的义务。Parents have the duty to rear and education their children who are minors, and children who have come of age have the duty to support and assist their parents. 中华人民共和国公民有劳动的权利和义务。Citizens of the P eople’s Republic of China have the right as well as the duty of work. 各民族公民都有用本民族语言文字进行诉讼的权利。Citizens of all nationalities have the right to use the spoken and written languages of their own nationalities in court proceedings.

(广告传媒)A广告公司中常用英语词汇

4A 广告公司中常用英语词汇(zt) below-the-line advertising 线下广告除线上广告以外的各种广告形式。如促销广告(sales promotion advertising) 购物点广告 (P.O.Padvertising) ,直接邮递广告(direct mailadvertising) ,还包括举办展览会(exhibition) 和发起某项活动(sponsorship) 等。 billboard advertising 路牌广告 张贴或直接描绘在固定路牌上的广告。一般用喷绘或油漆手工绘制在路牌上。 brand advertising 品牌广告 宣传产品品牌的广告,旨在建立品牌忠诚度( brand loyalty ),使消费者或用户乐于认定或接受广告中的牌号。亦称产品广告( product advertising )。 brand preference 品牌偏好在同一类商品中,消费者对某一种品牌具有偏好而指定购买。其原因主要是使用后的满足感。品牌偏好与消费者的生活方式和消费习惯也有关。 brand insistence 品牌坚持 消费者购买某一种商品时指定要某一品牌,而其他品牌不能替代。先决条件是该品牌的产品质量好,广告有说服力,消费者用后感到满意。品牌坚持是产品广告的最高目标。 brand loyalty 品牌忠诚指消费者对某一品牌具有特殊的嗜好,因而在不断购买此类产品时,仅仅是认品牌而放弃对其他品牌的尝 brand name 产品名称产品的名称即“品牌名称”。好的品牌名称必须简洁、易读、易记、易写。美国有为产品取名的专业机构,他们利用电脑,把26个英文字母搭配成各种名称。有些品牌著名于世界,如克宁奶粉(Klim ),柯达(Kodak) 等。品牌名称可以作为注册商标,但应符合商标法的规定。 buyer 's market 买方市场或称买主市场。是以买方为中心的市场。当高超上卖主多买主少,商品供过于求,卖主竞相推销商品,买主呈观望态势,往往会导致商品价格下跌。在买方市场上买主处于支配地位。 Banner 横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是互联网广告中最基本的广告形式,尺寸是480*60 像素,或233*30 像素,一般是使用GIF 格式的图像文件,可以使用静态图形,也可用多帧图像拼接为动画图像。除普通GIF格式外,新兴的RichMediaBanner (丰富媒体Banner)能赋予Banner更 强的表现力和交互内容,但一般需要用户使用的浏览器插件支持( Plug-in )。Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 brand share 品牌占有率

中国特色文化词汇翻译

1. 元宵节:Lantern Festival 2. 刺绣:embroidery 3. 重阳节:Double-Ninth Festival 4. 清明节:Tomb sweeping day 5. 剪纸:Paper Cutting 6. 书法:Calligraphy 7. 对联:(Spring Festival) Couplets 8. 象形文字:Pictograms/Pictographic Characters 9. 人才流动:Brain Drain/Brain Flow 10. 四合院:Siheyuan/Quadrangle 11. 战国:Warring States 12. 风水:Fengshui/Geomantic Omen 13. 铁饭碗:Iron Bowl 14. 函授部:The Correspondence Department 15. 集体舞:Group Dance 16. 黄土高原:Loess Plateau 17. 红白喜事:Weddings and Funerals 18. 中秋节:Mid-Autumn Day 19. 结婚证:Marriage Certificate 20. 儒家文化:Confucian Culture 21. 附属学校:Affiliated school 22. 古装片:Costume Drama

23. 武打片:Chinese Swordplay Movie 24. 元宵:Tangyuan/Sweet Rice Dumpling (Soup) 25. 一国两制:One Country, Two Systems 26. 火锅:Hot Pot 27. 四人帮:Gang of Four 28. 《诗经》:The Book of Songs 29. 素质教育:Essential-qualities-oriented Education 30. 《史记》:Historical Records/Records of the Grand Historian 31. 大跃进:Great Leap Forward (Movement) 32. 《西游记》:The Journey to the West 33. 除夕:Chinese New Year’s Eve/Eve of the Spring Festival 34. 针灸:Acupuncture 35. 唐三彩:Tri-color Pottery of the Tang Dynasty/ The Tang Tri-colored pottery 36. 中国特色的社会主义:Chinese-charactered Socialist/Socialist with Chinese characteristics 37. 偏旁:radical 38. 孟子:Mencius 39. 亭/阁:Pavilion/ Attic 40. 大中型国有企业:Large and Medium-sized State-owned Enterprises 41. 火药:gunpowder 42. 农历:Lunar Calendar 43. 印/玺:Seal/Stamp 44. 物质精神文明建设:The Construction of Material Civilization and Spiritual Civilization

餐厅广告语,英文

餐厅广告语,英文 篇一:经典英文广告语20条 经典英文广告语20条 经典英文广告语20条1.Goodtothelastdrop. 滴滴香浓,意犹未尽。(麦斯威尔咖啡) 2.obeyyourthirst. 服从你的渴望。(雪碧)3.Thenewdigitalera. 数码新时代。(索尼影碟机)4.welead.otherscopy. 我们领先,他人仿效。(理光复印机)5.impossiblemadepossible. 使不可能变为可能。(佳能打印机)6.Taketimetoindulge. 尽情享受吧!(雀巢冰激凌)7.Therelentlesspursuitofperfection. 不懈追求完美。(凌志轿车)8.Poetryinmotion,dancingclosetome. 动态的诗,向我舞近。(丰田汽车)

9.cometowheretheflavoris.marlborocountry. 光临风韵之境——万宝路世界。(万宝路香烟) 10.Tome,thepastisblackandwhite,butthefutureisalwayscolor.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。(轩尼诗酒) 11.Justdoit. 只管去做。(耐克运动鞋) 12.askformore. 渴望无限。(百事流行鞋) 13.Thetasteisgreat. 味道好极了。(雀巢咖啡) 14.Feelthenewspace. 感受新境界。(三星电子) 15.intelligenceeverywhere. 智慧演绎,无处不在。(摩托罗拉手机) 16.Thechoiceofanewgeneration. 新一代的选择。(百事可乐) 17.weintegrate,youcommunicate. 我们集大成,您超越自我。(三菱电工) 18.TakeToSHiBa,taketheworld. 拥有东芝,拥有世界。(东芝电子) 19.Let’smakethingsbetter. 让我们做得更好。(飞利浦电子)

英语报刊杂志课文翻译汇总

第一单元 When the University of California at Los Angeles put Rep. Jerry Lewis (R-Calif.) on the cover of this winter’s alumni bulletin, it was a tribute to a distinguished graduate who is so close to his alma mater that he named his dog Bruin, after UCLA’s revered symbol. 美国加州大学洛杉矶分校在今年冬季毕业生期刊封面刊登美国国会议员杰尔. 刘易斯(加州共和党人),对与其母校的关系密切得能用美国加州大学洛杉矶分校吉祥物将其宠狗取名为布轮熊的杰出毕业生大肆颂扬。 But the cover story, which was engineered in part by the University of California’s government relation office in Washington, was also a shrewd ploy to cement relations with a key member of the House Appropriations Committee. 但是在某种程度上由加州大学华盛顿政府关系办公室策划的这一封面故事也是密切与美国国会众院拨款委员会某一关键委员的精明手段。 As Congress takes up President Bush’s fiscal 2005 budget proposal, which cuts some basic research programs vital to universities, the higher education community is using every lobbying tool at its disposal to protect its interests. 在美国国会受理布什总统提交的砍掉了对大学至关重要的一些基本

2019英语四级翻译常用词汇:教育词汇

2019英语四级翻译常用词汇:教育词汇 成人夜校 night school for adults 在职进修班 on-job training courses 政治思想教育 political and ideological education 毕业生分酉己 graduate placement; assignment of graduate 充电update one’s knowledge 初等教育 elementary education 大学城 college town 大学社区 college community 高等教育 higher education 高等教育“211 工程” the “211 Project” for higher education 高等学府 institution of higher education 综合性大学 comprehensive university 文科院校 colleges of (liberal) arts 理工科大学 college / university of science and engineering 师范学院teachers’ college; normal college 高分低能 high scores and low abilities 高考(university/college) entrance examination 高校扩招 the college expansion plan

教育界 education circle 教育投入 input in education 九年义务教育 nine-year compulsory education 考研 take the entrance exams for postgraduate schools 课外活动 extracurricular activities 必修课 required/compulsory course 选修课 elective/optional course 基础课 basic courses 专业课 specialized courses 课程表 school schedule 教学大纲 teaching program; syllabus 学习年限 period of schooling 学历 record of formal schooling 学分 credit 启发式教学 heuristic teaching 人才交流 talent exchange 人才战 competition for talented people 商务英语证书 Business English Certificate (BEC) 适龄儿重入学率 enrollment rate for children of school age 升学率 proportion of students entering schools of a higher grade; enrollment rate

广告英语常用词

广告英语常用单词- - Tag:广告英语 广告英语术语 出处:『翻译中国』 态度attitude 品牌兴趣brand interest 品牌忠诚brand loyalty 企业市场business markets 影响中心centers of influence 有意劝服路径central route to persuation 认知cognition 消费行为consumer behavior 消费者决策过程consumer decision making process 消费者市场consumer markets 文化culture 现有顾客current customers 详尽可能性模型Elaboration Likelihood Model 环境因素environment 选择评估evaluation of alternatives 评估标准evaluative criteria 参考组evoked set 交换exchange 政府市场government markets 习惯habit 需要层次hierachy of needs 工业市场industrial markets 信息性动机informational motives 人际影响interpersonal influences 认知 learning 市场market 卖主marketers 营销marketing 大脑档案mental files 动机motivation 需要needs

被动生成动机negatively originated motives 非人员影响nonpersonal influences 市场细分market segmentation 营销组合marketing mix 成熟期maturity stage 全国性品牌national brand 网络营销network marketing 非人员传播nonpersonal communication 人员型服务people-based service 显性差异perceptible differences 人员传播personal communication 定位position 价格因素price element 初级需求primary demand 首要需求趋势primary demand trend 私家品牌private label 产品概念product concept 产品因素product element 产品生命周期product life cycle 消费心态细分psychographic segmentation 消费心态psychographic 宣传publicity 拉pull 拉式战略pull strategy 购买时机purchase occasion 推入push 推式战略push strategy 转销商reseller 销售推广sales promotion 选择性需求selective demand 选择性分销selective distribution 服务service 特别事件special events 标准工业分类代码Standard Industrial Classification Codes 目标市场target market 目标营销过程target marketing process

相关主题