商务英语unit4参考答案
Unit 4 Advertising
Part I Business Vocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
C1 Outdoor advertising is one of the fastest growing _______________ in the market.
A markets
B sections
C segments
D sectors
D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.
A worthwhile
B worthy
C valued
D worth
C3 The soaring costs of TV are ______________ clients to consider alternatives.
A making
B driving
C prompting
D letting
A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.
A exclusively
B largely
C greatly
D inclusively
C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.
A works on
B works away
C works out
D calculates
D6 We are facing a ________________ with our market share. What are we going to do about it
A promotion
B sale
C order
D crisis
A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.
A effective
B efficient
C effect
D efficacious
C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.
A ensure
B assure
C convince
D persuade
B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.
A offer
B present
C supply
D furnish
D10 The little village where he lived would be a popular tourist ________________.
A place
B site
C visit
D resort
B11 Thank you for the above order ______________ our bicycles.
A of
B for
C by
D against
C12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.
A which
B where
C that
D what
A13 You requested that 80% of the bicycles ____________ in March and the balance in April.
A be shipped
B shipped
C to ship
D have been shipped C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.
A from
B for
C in
D at
D15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.
A asked
B to ask
C being asked
D asking A16 You now wish to advance the date of shipment ____________ one month.
A by
B to
C for
D at
A17 In the circumstances, we regret ___________unable to meet your request.
A to be
B being
C be
D having been A18 In this case, you must _____________ the additional charges.
A bear
B have borne
C to bear
D bearing
D19 Please take the above ____________ account and let us know your decision as soon as possible.
A to
B for
C by
D into
B20 We are pleased to inform you that the captioned order _____________ now been dispatched.
A have
B has
C are
D is
Part II Phrase Translation
Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.
1 竞争对手产品
Competitors’ products
2 隐性广告
Subliminal advertising
3 广告媒体
Advertising media
4 体育赞助
Sports sponsorship
5 免费样品
Free sample
6 广告标语
Advertising slogan
7 大众媒体
Mass media
8 售点展示
point-of-sale display
9 户外广告
Outdoor advertising
10 大众市场
Mass-market
11 电视黄金时段栏目广告
Prime-time TV slot
12 市场份额
Market share
13 街道设施
Street furniture
14 公交车候车亭
Bus shelter
15 金融服务
financial service
16 营销组合
Marketing mix
17 公共关系
Public relations
18 广告宣传活动
Advertising campaign
19 价格促销
Price promotion
20 潜在客户
Potential client
Part III Sentence Translation
Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.
1.The world of outdoor advertising billboards, transport and ‘street furniture’ is
worth about $18 billion a year, just 6% of all the world’s spending on advertising.
整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%
。
2.Focus, a large advertising agency based in Paris, has a reputation for creating
imaginative and effective campaigns.
焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3.But it is one of the fastest-growing segments, having doubled its market share in
recent years.
但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。
4.Outdoor advertising’s appeal is growing as TV and print ar e losing theirs.
随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长。
5.Adding to its attractions has been a revolution in the quality of outdoor displays.
户外展示设备质量方面的革命也在不断增加它的吸引力。
6.Particularly attractive to the new advertisers is street furniture, the fastest
growing segment of the outdoor market.
路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸引力。
7.Focus has been asked to present ideas for advertising campaigns to managements of the companies concerned.
焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。
8.Focus now needs to convince potential clients that it still has plenty of creative
ideas to offer.
焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。
9.Recently however, Focus’s reputation was damaged when two major clients
changed to rival agencies.
不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。
10. Our aim is to develop loyalty among existing customers and attract new ones.
我们的目标是培养现有客户的忠诚度，并且吸引新客户。
Part IV Sentence Translation
Directions: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.
1 我们很遗憾你们的发盘比美国供应商的价格高出5%。
We regret that your offer is 5% higher than that of the suppliers.
2 羊毛行市目前疲软，除非你方能降价5%，否则无法成交。
The current wool market is weak. We see no prospects of business unless you can reduce the price by 5%.
3 兹遗憾通知你方，本地买主认为你方报价太高。
We hereby regret to inform you that local buyers regard your offer to be much on the high side.
4 我们的报价相当合理，且已为你地其他客户所接受。
Our offer is quite reasonable, and it has been accepted by other customers in your area.
5 至于男式衬衫，我们盼望能够按接近我们的价格达成交易。
As for men’s shirts, we hope to make a deal close to our price.
Part V Letter Translation
Directions: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 20 points.
敬启者：
感谢你们6月26日的报盘以及寄来的餐具样品。
尽管我们很欣赏这些餐具的优良品质，但我们遗憾地说，你们的价格似乎太高。如果接受你们的报价将使我们在销售中无利可图，因为其他供应商对同样品质的商品出价更低。
因此，我们建议你方将价格减至25美元/套，否则无法成交。
我们期待着你们的确认。
Dear Sirs:
Thank you for your offer of June 26th and the enclosed tableware samples .
Although we really appreciate the high quality of the tableware, we regret to say that your price seems uncompetitive at all.
To accept the price you quote would leave us little profit on our sales, since other suppliers offer lower prices for products of the same quality.
Therefore, we suggest that you reduce your price to $ 25 per set, or business is impossible.
We are looking forward to your confirmation.
Part VI Business Writing
Directions: For this part, you are required to write on the Answer Sheet a reply in the full correct format based on the information given below. This part totals 20 points.
● You work for the Park Hotel in New York.
● Read this letter from a company enquiring about room vacancies.
● Write a reply to Mr. Chung:
* confirming the availability of the rooms
* confirming the dates
* quoting the price
* giving information about business facilities.
● Write 60-80 words.
The Park Hotel
134 Central Park South
New York10019
USA
KL Computers
95 Science Park Drive #02-03
The Curie
Singapore 118285
20 June 2003
Dear Mr. Chung:
We have received your kind enquiry about room vacancies dated June18th,2003. In compliance with your request, we have made the arrangements for you as follows: We will reserve four double rooms (Room 1001 --- 1004) on 9-11 July. Each of them is equipped with broad-band internet access. We can provide the business facilities such as fax machines, meeting rooms and overhead projectors. Our hotel also offers secretarial help, and it costs ＄40 an hour.
The rate, including accommodation, facilities and breakfast is quoted US＄1,400 approx. per person. You should pay all the expense before July 10th. Please don’t hesitate to contact us, if you need any further information and we are looking forward to your immediate confirmation.
Yours faithfully
Miss WU Xiaoli
Manager of the Park Hotel
商务英语函电 参考答案
Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied
商务英语Unit11参考答案
Unit 11 Change Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. 1 We have received the documents and taken _____D______ of the above order which arrived at Sydney on the . “Vanguard”. A shipment B consignment C lot D delivery 2 ______C_______ checking the goods we found that only 450 cases of Chinese Black Tea were shipped. A At B For C On D About 3 This is the third time during the year ______D_____ you have short-shipped one of our orders. A which B what C when D that 4 It was found ____A_____ the error was due to a slip-up in our supply department. A that B which C where D when 5 We greatly regret the inconvenience this has caused ______D_____ you. A for B at C on D to 6 We can _____B______ you that every effort will be made to ensure that similar errors do not occur again. A ensure B assure C sure D insure 7 We would refer _____C______ your consignment of raincoats under the above order, which arrived here this morning. A at B for C to D from 8 Upon examination, we found the goods are correct and _____B_____ good condition except Carton ., A at B in C on D under
BEC商务英语高级真题及答案(5)
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
商务英语函电1-9课翻译及答案
Lesson 1 Importer’s Self-introduction 译文 信件一进口商自我介绍 麦克唐那和伊万有限公司 美国纽约劳顿大街58号 福建鞋业进出口公司 中国福建福州保定大街45号 送交：销售部吴刚先生 敬启者: 我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。 多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。请惠寄商品目录与报价单。 如贵司产品价格有竞争力，本公司必定向你方试订。 恭候回音。 麦克唐那和伊万有限公司 （签名） 麦克. 伊万 经理 谨上 2010年4月20日 信件二回信 福建鞋业进出口公司 中国福建福州保定大街45号 麦克唐那和伊万有限公司 美国纽约劳顿大街58号 敬启者: 感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。 我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。可以满足国内外不同市场需求。 谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。 如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。 福建鞋业进出口公司 （签名） 吴刚 经理 谨上 2010年5月10日 习题答案 I. Basic Training Translate the following expressions into Chinese. 报价一流的进口商
出口产品范围定单 广泛的联系具体询盘 最新目录有竞争力的价格 Choose the best answer. 1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) b II. Improving Training Translate the following sentence into English. 1) We would like to introduce our business range. 2) We obtained your name and address from Mr. Smith, who have done business with us for many years. 3) We shall appreciate it if you could tell us the goods you are interested in. 4) We have received many enquiries from abroad. 5)They used to import machines from UK, but now they would like to establish business relations with us. 6) We are the leading importer of electronic products in Lagos. 7) If your price is competitive, we would like to place with you an order for 500 electric bicycles. III. Letter-writing Practice 1. Finish the following letter by translating the expressions given. 1) obtained your name and address 2) establish business relations /enter into business relations 3) leading importers 4) We appreciate your catalogue and quotations. 5) If your prices are competitive 2. Write a letter Dear sirs, We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm. At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible. We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately. Your early reply will be highly appreciated. Yours faithfully, Lesson 2 Exporter’s Self-introduction 译文 信件一出口商来信 敬启者: 承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。由于此货属于我们的经营范围, 特写信给你方希望建立业务关系。 我们专营中国纺织品出口, 产品包括女士, 男式, 儿童和青年的针织衫以及运动服和牛仔裤, 我们还设计和生产用于纺织品生产的设备和机器。我们的产品品质优良价格合理。 为使你方了解我们的经营业务, 随函附上出口清单一份, 包括目前可以供应的主要商品。如你方对任何一款感兴趣,请与我们联系。
商务英语函电课后答案
Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,
商务英语2答案
商务英语2答案 I. Put the following Chinese into English（汉译英，20分） 1. a state-owned company 2.China Insurance Clauses / CIC 3.confirmed irrevocable sight L/C 4.We believe that these precautions will be able to prevent a recurrence of damage. 5.We have instructed the bank to credit the amount into your account. II、Put the following English into Chinese（英译汉，20分） 1.保险商 2.一式五份 3.整套销售资料 4.请你方报含买方2%佣金的旧金山最低到岸价，同时请说明你方的支付条件。 5.这能让我方在货物抵达时迅速通关。 III、Complete each of the following blanks with an appropriate word.(每小题3分，共30分) 1. that 2. above / subject / captioned 3. in 4.to 5. arrive 6. which 7. set 8. certificate / policy 9. opened / issued / established 10. who IV. Identify the ONE error contained in each of the following sentences. (每小题3分，共30分) 1. A 2. C 3. A 4. D 5. C 6. B 7. B 8. A 9. B 10. B
商务英语试题及答案
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
商务英语函电 王维平 Chapter 8参考译文及课后答案
Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。 卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容： （1）预计出发时间；预计到达时间 （2）装船货物 （3）船名 （4）集装箱号 （5）铅封号 （6）所附单证 装运当事人有三方，即货主，承运人和收货人。 提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1
李友
Letter 2 Letter 3 Letter 4
Letter 5 Letter 6
Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.
商务英语参考答案
18英语专升本夜大商务英语A卷参考答案 I. Give the full name of the following (5*1’=5’) 1.ASEAN Association of South East Asian Nations 2.GDP Gross Domestic Product 3.ADB Asian Development Bank 4.PBOC People’s Bank of China 5.AIM Alternatives Investment Market II. Fill in the blanks with the proper for ms of the words and expressions given (2’*15=30’) 1.The objective is not to provide a template for a business plan, but to give hints, based on the experience of those who have already done it, be they entrepreneurs or investors. 2.The higher the discount, the more _incentive buyers have to pay early. Sellers can thus adjust credit terms to influence when customers pay their bills. 3.The combination of urbanization, demand for new infrastructure, and the rapid expansion of its manufacturing platform, has had a profound impact on China’s consumption of industrial materials and its impact on global commodity markets. 4.London’s dramatic renaissance as perhaps the world’s leading financial center has been a well-documented phenomenon in recent years. 5.Protectionist policies do not work and the collateral damage from these policies is high. 6.During the 1980s, creating value through financial techniques (junk bonds, leveraged buyouts, financial asset repackaging) was tried. 7.The elevator pitch is a one-paragraph description of the business, presented as if you were in a elevator with an investor. 8.Once, one of the leading-edge high-technology firms in the world, Hewlett-packard began to lose some of its luster in the mid-1990s. 9.They like catchy titles, tend to read in diagonals, and have a short attention span. 10.Short-term expenditures are incurred regularly in a firm’s everyday business activities. 11.They would rather look at the coherence of figures and check that they are consistent with the strategy. 12.Determined never to be at the mercy of foreigners again, many Asian countries have since built up huge foreign-exchange reserves as a buffer against financial shocks. 13.Some CEOs have encouraged their organizations to take large short-term risks and then cashed out their options before the long-term problems appear. 14.They spell out previously unclear procedures for foreign purchases of Chinese companies. 15.There is a bias towards promoting those who toe the line which means the status quo becomes entrenched deeply in the business. 16.In fact, any given manager is likely to be engaged in each of these activities during the course of the day.
商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.