商务英语阅读课后习题答案-chapter1-8
Chapter 1
二、短语翻译。英翻汉
Sluggish economy 萧条的经济Full employment 充分就业Trade deficit 贸易赤字in-depth analysis 深入的分析Industrialized countries 工业化国家
free-trade agreement 自由贸易协定
international specialization国际专业化
product differentiation 产品差别
trade surplus 贸易盈余determinative factor 决定性因素
三、汉翻英
经济双赢economic win-win 关税壁垒tariff barrier
收入不平等wage inequality 劳动生产率labor productivity
解雇工人lay off works 生产要素factor of production
双边协议bilateral deal 回归分析regression analysis
市场准入market access 世界经济复苏world economic recovery
四. Translation
1. The monitoring system will finally substitute the US Government’s cap on cigar imports from Cuba.
2. The quarrel between Mexico and the US will be no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.
3. An economic cooperation business forum, which will discuss how to
minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.
4. Few Americans attribute this to such obvious causes as a devalued dollar or business cycle.
5. Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.
6. There are rumors that the government struck a private deal with the corporation’s chairman last month.
7. The opposition is exerting pressure on the US government to change the policy towards textile imports.
8. Since the establishment of the bilateral free-trade agreement, the emerging economy has always been at the forefront of science and technology.
9. In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.
10. According to conservative estimates, by 2010, China’s import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. 五、完形填空
Chapter2
二、consumer-goods 消费品discount retailers折扣零售商
brand equity 品牌资产价值advertising budget 广告预算
real-time sales data 实时销售数据sales promotion促销
profit margin 盈利scanner data扫描数据
三、汉翻英
价格溢价price premium 基线销售base-line sales
减价price reductions 广告支出advertising spending
营销组合marketing mix 销量溢价quantity premium
产品数量（种类）product-line variety 美元分配allocation of dollars
四. 翻译
1. The government has allocated $ to the development and utilization of renewable energy in the rural areas.
2. We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environment protection.
3. As a big responsible nation, China will strictly be abide by the WTO rules and honor its commitments.
4. The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in the rural areas, such as raising the prices of grain
purchased by the state.
5. In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.
6. Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.
7. Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.
8. Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.
9. China’s vigorous economic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.
10. With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit.
五、完形填空
Chapter3
二. Privileged minority 享有特权的少数人Gas station加油站Marketing research 市场调查Professional competence 专业技能
A sales point 卖点Product design 产品设计
Potential consumer潜在顾客Business disaster 商业灾难
三、汉翻英
日常生活daily life 广告活动advertising campaigns
物理特征physical characteristic 视觉想象visual imagination
国内媒体national media 销售增长sales increase
销售渠道distribution system
产品到导向型的广告product-orientated advertising
四. 翻译
1. Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.
2. British Airways intends to create a more flexible and modern corporate culture through the relocation
3. Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.
4. After financial scandals, many companies can only resort to charity activities to improve their corporate image.
5. Politicians should not engage in business affairs that might affect their
political judgment.
6. As a sleeping partner of the enterprise, he is entitled to share the profits, but is deprived of participating in its management.
7. After watching this interview, she realizes how difficult it is to be a venture capitalist. For one thing, you need to have the money; for another, you need to have the insight to pick the right(promising) start-ups.
8. To enter a specific market, in addition to acquiring sufficient knowledge about our target customers, we also need to know about the local policies and abide by them.
9. With the efforts of these university students, it was brought to light that this world-famous multinational had established some sweat factories in China.
10. In a time when customers change constantly and rapidly in their needs, only companies who are quick to respond can survive and succeed in the end.
五、完形填空
Chapter4
三. Phrase Translation
1. 人口流动
2. 供应商网络
3.标准零配件
4. 特殊制造技术
3.互补经济体 6.反日情绪
7. 外方合作人, 外国附属公司8.上市
企业并购mergers and acquisition
海外扩张overseas expansion
全球化战略globalization strategy
保护主义措施protectionist measures
市场准入access to market
知识产权intellectual property right
贸易伙伴trading partners
资本投入capital investment
四. 翻译
1. Vendors now offer systems that work only with their hardware, but they are trying to make their equipment integrate with other’s hardware.
2. Agricultural exports, by contrast, respond immediately, growing at an annual rate of percent in 1980 and 1981.
3. This book takes a strategic view of business and develops the ability to take a multidisciplinary approach to managing a business and resolving problems and issues.
4. Thanks to the recession and 9/11, Mayor Michael Bloomberg must contend with a whopping budget deficit projected to 60 billion.
5. Dispose of batteries properly. Do not throw them into fire or expose to high temperature.
6. In the future, in addition to syndicating our groups’ efforts, we will ally with foreign companies to leverage advantages and enhance global competitiveness.
7. We are certain that in due course of time, the economic reforms will have brought about results and benefits that will go beyond China’s boundaries.
8. One of the major banks has lowered its interest rate and the other bank is expected to follow suit.
9. During these quarterly meetings, it’s the boss’s responsibility to respond to each manager’s plan.
10. We will put in place a new order of the socialist market economy through completing the market system and rectifying and regulating the market behavior.
五、完形填空
1. ambivalent, 3. hindered 4. from 5. by. 6. shortage, 7. options 8. acquisitions 9. strategy 10. alliance
Chapte r 5
三、汉翻英
上市公司对…随时留意, 小心提防
会计师事务所国外子公司
经济规划的持观望态度
(财务)调帐报告业绩评定指标/方法
Generally accepted accounting principles revenue recognition Income statement earnings per share Managing director credit-rating agencies Finance chiefs/executives institutional investors
四. 翻译
1. Escalating costs have almost wiped out the company’s profits from last year.
2. This area is studded with bars all vying for customer attention. But it’s not easy to pin down what exactly it is that pleases customers the most.
3. The project team decided to adhere to its original plan despite the appalling weather.
4. At the press conference, the PR manager reiterated that the company’s operation has returned to normal. However, many private shareholders remain skeptical about such claims.
5. The new labor law, which took effect last year, is likely to raise the labor cost of a considered number of enterprises
6. The less senior employees are reluctant to express their views or make any suggestions because they don’t think their ideas will really be put into practice.
7. Local relief organizations have also embarked on fund-raising campaigns so as to provide more financial support for the earthquake victims.
8. Up to 30 companies submitted their request for price rises, but most of them didn’t stand a chance of getting approval from the regulatory agency.
9. The decision-makers seem to have already given up on the reform program though its initiators are still trying hard to elicit support from other stakeholders.
10. The new model, which has just been released onto the market recently, is being touted as the most energy-efficient and environmentally-friendly product of its kind.
五、完形填空
1. toll 3. grips 4. shaping
6. joint 8. with 10. transparent
11. responses 12. on
Chapter 8
三、汉翻英
公司未来愿景
消减成本
利用资源
投资组合
untapped niches 尚未被竞争者发现的市场机会
convenience stores 便利店
market segments 市场细分
premium brand 高端品牌
实施战略execute strategy
竞争优势competitive advantage
实证研究empirical studies
核心品牌core brand
分销系统distribution system
控股公司 a holding company
文化冲突culture clashes
股东财富shareholders wealth
四. 翻译
1. The management believes that its existing manufacturing and marketing expertise can be leveraged with the new business.
2. Jack Welch, General Electric chairman, was universally acclaimed as one of the most successful manager in the 20th century.
3. The Japanese company is unanimous in its support of divestiture since the acquired business unit is destroying the corporate value.
4. This study reveals several fault lines that companies frequently encounter as they execute their corporate strategy.
5. Problems arose at the very outset when Anheuser Busch acquired Eagle Snacks.
6. AT&T put up with losses in NCR almost from the start, but continued
to subsidize it.
7. Mattel expected to derive above-average profitability from the acquisition of The Learning Company.
8. We must bear in mind that a corporate strategy must be constantly evaluated and divestiture decisions made before it is too late.
9. AT&T realized that telecom equipment is not identical to computer technologies.
10. We can’t view the failure of the acquisition strategy in isolation. It’s the result of a combination of several factors, rather than unidimensional.
五、完形填空
. 5. on
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Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied
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商务英语阅读习题及答案一.doc
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商务英语函电课后答案
Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,
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李友
Letter 2 Letter 3 Letter 4
Letter 5 Letter 6
Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.
国际商务英语函电答案.doc
国际商务英语函电答案【篇一：世纪商务英语外贸函电(第二版)课后习题答案】 letter 1.at, of, with, in, for letter 2.from, into, with, of, to p40 https://www.sodocs.net/doc/8111920827.html,rming, interesting, dealing, sample, details, quality, prices, applied, items, inquiry unit 3 p55 letter 1.from, for, by, with, on letter 2.with, in, of, in, from p56 2.referring, established, cost, quality, opinion, responsibility, part, satisfied, information, decision unit 4 p71 letter 1. to, of, at, in, by letter 2.with, in, with, for, with p73 2.advertisement, leading, interested, details, dealers, line, market, replying, over, item unit 5 p88 letter 1.for, with, at, by, to letter 2.for, for, by, at, by/under p89 2.inquiring, quotation, receipt, subject, confirmation, discount, catalogue, brochure, separate, appreciate unit 6 p105 letter 1.of, on, in, with, to letter 2.of, in, by, for, at p106 2.offer, regret, price, sold, level, difference, transaction, counter-offer, samples, acceptance unit 7 p122 letter 1.to, of, of, in, for,
商务英语阅读(第二版)王关富unit13privateequity课后答案
Unit 13 The Business of Making Money Exercises 1. Questions on the text: 1)What are the latest developments in private equity in recent years Compared to the 1980s, the targets of today’s private equity groups are much bigger in size. In recent years, the private equity industry has raised record money and its share of mergers and acquisitions has grown massively. The industry has also become a byword for money-making skills but its wealth has also brought many enemies. 2)According to the article, what are the main inconveniences for a company to be a publicly quoted company The main inconveniences for a publicly quoted company include: its executives have to face intrusive media coverage; it has to obey strict and long corporate-governance codes; it also has to face the threats of activist investors and short sellers and the scrutiny by some politicians. 3)What are the main reasons for a company to get listed on a stockmarket Traditionally there are three main reasons to get a company’s share listed on a stockmarket. The first is to raise capital, either to expand the business or to allow the founders to realise their wealth. The second is to help retain staff, who can be offered share options as an incentive to stay and work hard. The third involves prestige; customers, suppliers and potential employees may be reassured (and attracted) by the apparent seal of approval given by a public listing. Meanwhile, being publicly listed gives a company better access to fund investors and retail investors. 4)Why are companies in the Anglo-Saxon economies reluctant to borrow from banks Companies in the Anglo-Saxon economies were reluctant to borrow from banks because their often felt nervous about the possibility of the sudden withdrawal of credit from the banks, due to a change in lending policy, new management or an economic downturn. 5)According to the article, what are the main sources for today’s companies to raise money (including equity capital and debt) Nowadays the main sources for companies to raise money are: first, equity market; second, banks, though much less important than they used to be; third, bond market; fourth, private equity. 6)How do private-equity firms respond to the problems identified by Professor Jensen with regard to public companies Professor Jensen argued that the structure of a public company creates an inherent conflict between investors and the managers they hire to run the business, particularly with regard to the use of free cash flow. He also argued
实操商务英语函电课后答案(首都经济贸易大学出版社)Unit 3
Unit 3 Inquiries and Replies Sentences Commonly Used in Inquiries and Replies (P49-50) 1.感谢贵方7月5日询盘。 2.兹复你方3月28日函，我们附上最新的带有插图的目录册，供你方参考。 3.本地对高质量的电动自行车有稳定的需求。 4.如果你方价格有竞争力，我们愿首次订购1000打。 5.请报最好的CIF上海价格，注明最早装运期。 6.由于我们打算购买……，如报最优价将不胜感激。 7.感谢贵方10月1日对我方飞利浦牌吸尘器的询盘，先附寄一套插图目录册。 8.如果能报优质绿茶CIF到墨尔本最低价，我们将不胜感激。 9.贵方若能迅速仔细地处理我方对棉布的询盘，我们将不胜感激。 10.请寄送样品并报……的最低价。 11.请就上述货物向我方报CIF西雅图最优惠价，含佣金5%。 12.一收到贵方询盘，我们即寄上样品并报最优惠的价格。 13.如告知有关价格、质量、可供数量以及其他相关资料的具体情况，将不胜感激。 14.如果你方按所需的型号和质量供货，我方可以大量订购。 15.因为我们所报价格十分合理，我们相信贵方能接受。 Exercises (P50-54) 1. Translate the following phrases (1) 对……进行询盘 (2) 无存货 (3) 具体询盘 (4) 插图目录册 (5) 与……进行贸易 (6) price list (7) irrevocable L / C (8) terms of payment (9) both excellent in quality and reasonable in price (10) CIF Hongkong 2. Choose the best answer (1) C (2) A (3) A (4) C (5) C (6) B (7) D (8) B (9) B (10) D
商务英语阅读-第二版-王艳-习题答案之-句子翻译
Chapter 1 1.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。The monitoring system will finally substitute the U.S. government 's cap on cigar imports from Cuba. 2.墨西哥和美国之间的争执不会有任何作用，并可能导致北美自由贸易协定中关税解除的中 断。The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement. 3.在召开部长级会议之前，将举行一次经济合作商业论坛，重点探讨如何减小全球经济 失衡的纠正对中国的冲击。An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference. 4.只有少数美国人将此问题归咎于这些明 显的因素，即美元贬值或经济周期。Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle. 5.最新的科学研究揭示了这样的事实，即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases. 6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。There are rumors that the government struck a private deal with the corporation's chairman last month. 7.反对派对美国政府施加压力，让他们改变对纺织品进口的政策。The opposition is exerting pressure on the U.S. government to change the policy towards textile imports. 8.自从签署双边自由贸易协定以来，这个新兴经济体一直处于科技的前沿。Since the establishment of the bilateral free-trade agreement, this emerging economy has always been at the forefront of science and technology. 9.一般 来说，浮动汇率应该使国家免受与贸易伙伴在通货膨胀上的持续差异的影响。In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners. 10.据保守预测，到2010 年中国与北美和欧盟的进出口贸易堂将分別超过4000 亿美元，与10 个东盟国家的进出口贸易堂将超过2000 亿美元。According to conservative estimates, by 2010, China's import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion. Chapter 2 1)政府出资 1 亿美元用于农村地区再生能源的开发和利用。The government has allocated $ 0.1 billion to the development and utilization of renewable energy in rural areas. 。 2)开发西部不能以破坏环境为代价，因此政府一直走经济开发建设和生态环境保护并进
商务英语外贸函电课后答案整理版
?世纪商务英语---- 外贸函电(第二版) (教师用书) English Letter Writing in Foreign Trade 主编吴思乐胡秋华 大连理工大学出版社 前言 《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。本书主要针对高职高专商务英语和其他涉外经贸专业的学 生..也可以作为其他层次涉外经贸专业的外经贸英语教材。同时..对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说..本书还可作为自 学参考资料。 为方便教学和自学者学习..我们编写了与之配套的练习答案..并提供了常用 表达部分的译文。 希望本书能对我们的读者有所帮助。 编者 Contents Module Unit Module 1 Fundamentals of Modern Business Letter Writing 现代商务函电写作基础 Unit 1 Basic knowledge of Business letter Writing 商务信函写作Module 2 Preparations for Negotiation 业务磋商的准备 Unit 2 Establishing Business Relations 建立业务关系 Unit 3. Making Credit Investigation 资信调查Module 3 Procedures of Business Negotiation 业务磋商的主要环节 Unit 4 Inquiry 询盘 Unit 5 Offer 发盘 Unit 6 Counter-offer 还盘Module 4 Conclusion of Business 交易的达成 Unit 7 Acceptance and Confirmation 接受与确认 Unit 8 Order and Contract 订单与合同Module 5 Negotiation of Main Trade Terms 主要交易条款的磋商 Unit 9 Payment and L/C 支付与信用证
自考国际商务英语课后题
一、 What does international business refer to? Please tell the difference between international business and domestic business. 1. International business refers to transactions between parties from diffirent countries. There are four major diffrences between international business and domestic business: 1)differences in legal system 2)differences in currencies 3)differences in cutural background 4)differences in natural and economic conditions Please explain the differences between visible trade and invisible trade. Which is becoming more and more important and accounts for an increasing proportion in international trade? https://www.sodocs.net/doc/8111920827.html,modity trade, i.e exporting and importing goods produced or manufactured in one country for consumption or resale in another. This kind of trade is also referred to visible trade. Invisible trade is in the form of transportation, communication, banking, insurance, consulting, information etc. Invisible trade is becoming more and more important and accounts for an increasing proportion in international trade. Can you cite some examples to illustrate cultural differences in international business? 3.Cultural differences including language, customs, traditions, religion, value, behavior etc. Please elaborate on the two categoreis of international investment. What is their major difference? 4.Foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country. Portfolio investment refers to purchases of foreign financial assets for a purpose other than controlling. What is licensing? Why do firms sometimes choose it as means of entering a foreign market? 5.In licensing, a firm leases the right to use its intellectual property to a firm in another country. Firms choose licensing because they do not want to make cash payments to start business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advanteges of foreign operation without any obligations in ownership or management. What is franchising? How is it different from licensing? 6.Under franchising, a fim, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand name, logos, and operating techniques for royalty. In comparision with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee. What is a management contract? Under what conditions is it most applicable? 7.Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volum. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign company to operate in the industry without owning the assets.. What is an international turnkey project? In what way is its variant BOT different from it?